{"id":98518,"date":"2023-06-28T14:56:38","date_gmt":"2023-06-28T07:56:38","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=98518"},"modified":"2024-03-01T17:08:38","modified_gmt":"2024-03-01T10:08:38","slug":"instagram-marketing","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/98518\/instagram-marketing\/","title":{"rendered":"Instagram Marketing &#8211; Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram l\u00e0 n\u1ec1n t\u1ea3ng m\u1edf \u0111\u1ea7u cho xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i trong h\u01a1n m\u01b0\u1eddi n\u0103m qua. Theo d\u1eef li\u1ec7u c\u1ee7a Meta, t\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m 2023, c\u00f3 kho\u1ea3ng 10,35 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Instagram t\u1ea1i Vi\u1ec7t Nam v\u00e0 kho\u1ea3ng 10,5% t\u1ed5ng d\u00e2n s\u1ed1 c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nh\u01b0ng v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u201cch\u1ea5t\u201d ri\u00eang, mang n\u00e9t c\u00e1 t\u00ednh \u0111\u1ed9c \u0111\u00e1o, Instagram mang \u0111\u1ebfn cho doanh nghi\u1ec7p l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady h\u00e3y c\u00f9ng MISA kh\u00e1m ph\u00e1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Instagram Marketing hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y nh\u00e9.<\/span><\/p>\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/123812\/xay-dung-kenh-instagram\/\">X\u00e2y d\u1ef1ng k\u00eanh Instagram<\/a> b\u00e1n h\u00e0ng t\u1eeb con s\u1ed1 0 cho doanh nghi\u1ec7p<\/p>\n<h2 style=\"text-align: justify;\"><b>1. Instagram Marketing l\u00e0 g\u00ec?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i Instagram nh\u1eb1m ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, doanh nghi\u1ec7p khi tham gia marketing tr\u00ean Instagram c\u1ea7n\u00a0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3, s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/span><\/p>\n<figure id=\"attachment_98778\" aria-describedby=\"caption-attachment-98778\" style=\"width: 1652px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-98778 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/Instagram-Marketing.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt b\u1eb1ng Instagram - Ngu\u1ed3n: Internet\" width=\"1652\" height=\"928\" srcset=\"\/wp-content\/uploads\/2023\/06\/Instagram-Marketing.jpg 1652w, \/wp-content\/uploads\/2023\/06\/Instagram-Marketing-500x281.jpg 500w, \/wp-content\/uploads\/2023\/06\/Instagram-Marketing-1024x575.jpg 1024w, \/wp-content\/uploads\/2023\/06\/Instagram-Marketing-768x431.jpg 768w, \/wp-content\/uploads\/2023\/06\/Instagram-Marketing-1536x863.jpg 1536w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><figcaption id=\"caption-attachment-98778\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c marketing x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt b\u1eb1ng Instagram &#8211; Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Instagram l\u00e0 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y chuy\u00ean h\u1ed7 tr\u1ee3 cho vi\u1ec7c chia s\u1ebb th\u00f4ng tin th\u00f4ng qua h\u00ecnh \u1ea3nh v\u00e0 video, \u0111\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i y\u00eau th\u00edch c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 34 tu\u1ed5i (theo b\u00e1o c\u00e1o Digital 2022 c\u1ee7a Hootsuite). Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u0169ng ch\u00ednh l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p \u1edf \u0111a d\u1ea1ng l\u0129nh v\u1ef1c. Do \u0111\u00f3, Instagram \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1ec3 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/94042\/ban-hang-tren-instagram\/\" rel=\"nofollow\" name=\"tim_hieu_them\" target=\"_blank\">10 th\u1ee7 thu\u1eadt b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean Instagram<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/94449\/inbound-marketing\/\" rel=\"nofollow\" name=\"tim_hieu_them\" target=\"_blank\">Tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c Inbound Marketing<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/96519\/cac-yeu-to-anh-huong-den-quyet-dinh-mua-hang-truc-tuyen\/\" rel=\"nofollow\" name=\"tim_hieu_them\" target=\"_blank\">Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng: C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/a><\/li><\/div> <div class=\"a-single a-62\"><div class=\"change-knowledge\"><\/div>\r\n<style>\r\n    .change-knowledge{\r\n        padding: 14px 0px;\r\n    }\r\n<\/style><\/div><\/p>\n<h2 style=\"text-align: justify;\"><b>2. T\u1ea1i sao doanh nghi\u1ec7p tri\u1ec3n khai Instagram Marketing?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn khi mu\u1ed1n chi\u1ebfn khai m\u1ed9t chi\u1ebfn d\u1ecbch marketing online. N\u1ebfu nh\u01b0 Facebook cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng, th\u00ec Instagram l\u1ea1i l\u00e0 c\u00e1i t\u00ean n\u1ed5i b\u1eadt h\u00e0ng \u0111\u1ea7u khi doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 \u201cgu\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eefng con s\u1ed1 sau s\u1ebd cho doanh nghi\u1ec7p l\u00fd do thuy\u1ebft ph\u1ee5c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c marketing tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng Instagram h\u00e0ng th\u00e1ng tr\u00ean to\u00e0n c\u1ea7u, ri\u00eang t\u1ea1i Vi\u1ec7t Nam c\u00f3 10,35 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. (Theo d\u1eef li\u1ec7u Meta c\u00f4ng b\u1ed1 \u0111\u1ea7u n\u0103m 2023).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng s\u1ed1 1 trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u. (Nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u c\u1ee7a Ipsos 01\/2022)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i \u00edt nh\u1ea5t m\u1ed9t doanh nghi\u1ec7p tr\u00ean Instagram. (Theo d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 c\u1ee7a Instagram v\u00e0o 05\/2021)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">77,7% ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 tu\u1ed5i \u0111\u1ebfn 44 tu\u1ed5i, \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a \u0111a s\u1ed1 doanh nghi\u1ec7p trong nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh. (Theo b\u00e1o c\u00e1c Instagram Demographics 2023 c\u1ee7a Hootsuite)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng t\u1edbi 300% doanh s\u1ed1 b\u00e1n h\u00e0ng (khi k\u1ebft h\u1ee3p c\u00e1c t\u00ednh n\u0103ng mua s\u1eafm v\u00e0 qu\u1ea3ng c\u00e1o) nh\u1edd 44% ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm h\u00e0ng tu\u1ea7n tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. (Theo c\u00f4ng b\u1ed1 c\u1ee7a Instagram 2021)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng Instagram d\u00e0nh 30 ph\u00fat m\u1ed7i ng\u00e0y tr\u00ean \u1ee9ng d\u1ee5ng (theo Statistic th\u00e1ng 04\/2022), \u0111\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian s\u1eed d\u1ee5ng trung b\u00ecnh kh\u00e1 trong s\u1ed1 c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng c\u0169ng d\u00e0nh kho\u1ea3ng 18 ph\u00fat cho m\u1ed9t phi\u00ean l\u00e0m vi\u1ec7c (session), v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi m\u1ed7i phi\u00ean mua s\u1eafm tr\u00ean Amazon (trung b\u00ecnh 13 ph\u00fat), Twitter (trung b\u00ecnh 14 ph\u00fat) v\u00e0 YouTube (trung b\u00ecnh 7 ph\u00fat). (Theo b\u00e1o c\u00e1o digital trends 2022 c\u1ee7a Hootsuite)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o tr\u00ean Instagram c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn 1\/3 ng\u01b0\u1eddi d\u00f9ng Internet, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 1,48 t\u1ef7 ng\u01b0\u1eddi. (Theo b\u00e1o c\u00e1o digital trends 2022 c\u1ee7a Hootsuite).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70%s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t th\u00edch ho\u1eb7c kh\u00f4ng b\u1eadn t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o khi xem video tr\u00ean Instagram. (Nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u c\u1ee7a Ipsos 01\/2022)<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>3. C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Instagram<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>3.1 Carousel posts<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Carousel posts l\u00e0 b\u00e0i \u0111\u0103ng ch\u1ee9a nhi\u1ec1u \u1ea3nh ho\u1eb7c video m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem th\u00eam th\u00f4ng tin kh\u00e1c b\u1eb1ng c\u00e1ch c\u00e1ch vu\u1ed1t sang tr\u00e1i (\u0111i\u1ec7n tho\u1ea1i, tablet) ho\u1eb7c nh\u1ea5p v\u00e0o m\u0169i t\u00ean b\u00ean ph\u1ea3i b\u00e0i \u0111\u0103ng (laptop hay PC). N\u00f3i c\u00e1ch kh\u00e1c, carousel posts tr\u00ean Instagram nh\u01b0 m\u1ed9t b\u1ea3n tr\u00ecnh chi\u1ebfu c\u00e1c b\u00e0i \u0111\u0103ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t theo c\u00e1ch th\u1ee7 c\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Carousel posts th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c cao h\u01a1n (1,65% \u0111\u1ebfn 5,40%) so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng (1,22%, theo Social insider) n\u1ebfu h\u00ecnh \u1ea3nh \u0111\u1ea7u ti\u00ean \u0111\u1ee7 h\u1ea5p d\u1eabn. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea7n l\u1edbn n\u1ed9i dung nh\u01b0 gi\u00e1o d\u1ee5c, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, hay h\u1eadu tr\u01b0\u1eddng,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 3 t\u1ef7 l\u1ec7 k\u00edch th\u01b0\u1edbc carousel posts m\u00e0 doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c b\u00e0i \u0111\u0103ng cho ph\u00f9 h\u1ee3p l\u00e0 \u1ea3nh vu\u00f4ng (t\u1ec9 l\u1ec7 1:1), \u1ea3nh ngang (t\u1ec9 l\u1ec7 1,91:1) v\u00e0 \u1ea3nh d\u1ecdc (t\u1ec9 l\u1ec7 4:5). \u0110\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh, Instagram khuy\u1ebfn ngh\u1ecb \u0111\u1ed9 ph\u00e2n gi\u1ea3i 1080 x 1080 pixel. Video c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i t\u1ed1i thi\u1ec3u l\u00e0 600 x 600 pixel v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i t\u1ed1i \u0111a l\u00e0 1080 x 1080 pixel.<\/span><\/p>\n<figure id=\"attachment_98525\" aria-describedby=\"caption-attachment-98525\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98525\" src=\"\/wp-content\/uploads\/2023\/06\/Carousel-posts-giup-thuong-hieu-truyen-tai-thong-tin.jpg\" alt=\"Carousel posts nh\u01b0 m\u1ed9t b\u1ea3n tr\u00ecnh chi\u1ebfu v\u1edbi nhi\u1ec1u slide, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i nhi\u1ec1u th\u00f4ng tin - Ngu\u1ed3n: Internet\" width=\"602\" height=\"400\" srcset=\"\/wp-content\/uploads\/2023\/06\/Carousel-posts-giup-thuong-hieu-truyen-tai-thong-tin.jpg 602w, \/wp-content\/uploads\/2023\/06\/Carousel-posts-giup-thuong-hieu-truyen-tai-thong-tin-500x332.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98525\" class=\"wp-caption-text\">Carousel posts nh\u01b0 m\u1ed9t b\u1ea3n tr\u00ecnh chi\u1ebfu v\u1edbi nhi\u1ec1u slide, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i nhi\u1ec1u th\u00f4ng tin &#8211; Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>3.2 Instagram stories<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram stories (tin ng\u1eafn) l\u00e0 n\u01a1i ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb th\u00f4ng tin, tuy nhi\u00ean, kh\u00e1c v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng, t\u00ednh n\u0103ng n\u00e0y ch\u1ec9 t\u1ed3n t\u1ea1i trong v\u00f2ng 24 gi\u1edd. T\u00ednh n\u0103ng n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t lo\u1ea1i tr\u00ecnh chi\u1ebfu, theo quy \u0111\u1ecbnh, h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb trong t\u1ed1i \u0111a 7 gi\u00e2y v\u00e0 video c\u00f3 th\u1ec3 d\u00e0i t\u1ed1i \u0111a 15 gi\u00e2y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 c\u00e1c stories s\u1ebd bi\u1ebfn m\u1ea5t sau m\u1ed9t ng\u00e0y, nh\u01b0ng doanh nghi\u1ec7p v\u1eabn c\u00f3 th\u1ec3 l\u01b0u tr\u1eef c\u00e1c m\u1eabu tin \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao d\u01b0\u1edbi d\u1ea1ng Tin n\u1ed5i b\u1eadt \u0111\u1ec3 k\u00e9o d\u00e0i th\u1eddi gian \u0111\u0103ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram stories c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ec9nh h\u00ecnh \u1ea3nh, video v\u00e0 \u00e2m nh\u1ea1c nh\u01b0 c\u00e1c b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng kh\u00e1c. Ng\u01b0\u1eddi theo d\u00f5i doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c stories b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp (direct massage) ho\u1eb7c th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200bhay nh\u00e3n d\u00e1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u00eam c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. B\u1edfi theo d\u1eef li\u1ec7u c\u1ee7a Instagram 2023, 50% ng\u01b0\u1eddi d\u00f9ng Instagram \u0111\u00e3 truy c\u1eadp trang web \u0111\u1ec3 mua h\u00e0ng sau khi xem story tr\u00ean trang \u0111\u00f3.<\/span><\/p>\n<figure id=\"attachment_98529\" aria-describedby=\"caption-attachment-98529\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98529\" src=\"\/wp-content\/uploads\/2023\/06\/Instagram-stories-chi-xuat-hien-trong-24h.jpg\" alt=\"Instagram stories xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean m\u00e0n h\u00ecnh ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng v\u00e0 ch\u1ec9 xu\u1ea5t hi\u1ec7n trong 24h - Ngu\u1ed3n: Internet\" width=\"602\" height=\"339\" srcset=\"\/wp-content\/uploads\/2023\/06\/Instagram-stories-chi-xuat-hien-trong-24h.jpg 602w, \/wp-content\/uploads\/2023\/06\/Instagram-stories-chi-xuat-hien-trong-24h-500x282.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98529\" class=\"wp-caption-text\">Instagram stories xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean tr\u00ean m\u00e0n h\u00ecnh ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng v\u00e0 ch\u1ec9 xu\u1ea5t hi\u1ec7n trong 24h &#8211; Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1ecb tr\u00ed c\u1ee7a t\u00ednh n\u0103ng story ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t m\u00e0 n\u00f3 mang l\u1ea1i. B\u1edfi khi m\u1ed9t t\u00e0i kho\u1ea3n \u0111\u0103ng story, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed tr\u00ean c\u00f9ng c\u1ee7a m\u00e0n h\u00ecnh ch\u00ednh c\u1ee7a \u1ee9ng d\u1ee5ng Instagram. V\u00ec v\u1eady, n\u1ebfu doanh nghi\u1ec7p li\u00ean t\u1ee5c xu\u1ea5t b\u1ea3n c\u00e1c stories th\u00ec \u0111\u1ed3ng th\u1eddi s\u1ebd n\u00e2ng cao kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a Instagram thay \u0111\u1ed5i li\u00ean t\u1ee5c, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u00edt nhi\u1ec1u \u0111\u1ebfn c\u00e1c b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng. Trong khi \u0111\u00f3, story gi\u00fap doanh nghi\u1ec7p thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi xem n\u1ed9i dung h\u01a1n m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng v\u1ec1 ph\u1ea1m vi ti\u1ebfp c\u1eadn. Ngo\u00e0i ra, story c\u0169ng t\u1ea1o c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p th\u1eed nghi\u1ec7m nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau nh\u01b0 \u1ea3nh, video ng\u1eafn, tua l\u1ea1i video, video tr\u1ef1c ti\u1ebfp, boomerang,&#8230; m\u00e0 kh\u00f4ng ph\u1ea3i b\u1eadn t\u00e2m qu\u00e1 v\u1ec1 brand guide hay ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung. B\u1edfi Instagram stories s\u1ebd bi\u1ebfn m\u1ea5t trong 24h, nh\u01b0ng \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p kh\u00e1m ph\u00e1 c\u00e1c insign kh\u00e1ch h\u00e0ng m\u1edbi.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3.3 Story highlights<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Story highlights (tin n\u1ed5i b\u1eadt) tr\u00ean Instagram l\u00e0 nh\u1eefng stories \u0111\u00e3 \u0111\u01b0\u1ee3c l\u01b0u v\u00e0o h\u1ed3 s\u01a1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ch\u00fang v\u1eabn c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i sau 24 gi\u1edd k\u1ec3 t\u1eeb khi \u0111\u0103ng. Tin n\u1ed5i b\u1eadt xu\u1ea5t hi\u1ec7n \u1edf ngay ph\u00eda d\u01b0\u1edbi ph\u1ea7n gi\u1edbi thi\u1ec7u v\u00e0 ph\u00eda tr\u00ean n\u1ed9i dung trang ng\u01b0\u1eddi d\u00f9ng. V\u1edbi v\u1ecb tr\u00ed \u201c\u0111\u1eafc \u0111\u1ecba\u201d, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y trong vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 n\u1ed9i dung doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Tr\u01b0ng b\u00e0y c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ed9 s\u01b0u t\u1eadp kh\u00e1c nhau:<\/i><\/b><span style=\"font-weight: 400;\"> Gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Tin n\u1ed5i b\u1eadt l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua s\u1eafm. Thay v\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m trong v\u00f4 s\u1ed1 s\u1ea3n ph\u1ea9m tr\u00ean trang n\u1ed9i dung, doanh nghi\u1ec7p n\u00ean ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m best seller, hay s\u1ea3n ph\u1ea9m signature \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u th\u00eam. Tr\u00ean c\u00e1c tin n\u1ed5i b\u1eadt gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p n\u00ean li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m \u0111\u00f3 b\u1eb1ng t\u00ednh n\u0103ng Shopping tr\u00ean Instagram ho\u1eb7c link s\u1ea3n ph\u1ea9m \u1edf website \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng mua s\u1ea3n ph\u1ea9m ngay khi c\u00f3 nhu c\u1ea7u.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_98533\" aria-describedby=\"caption-attachment-98533\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98533\" src=\"\/wp-content\/uploads\/2023\/06\/Story-highlights-cua-Maybeline.jpg\" alt=\"Story highlights c\u1ee7a Maybeline chia s\u1ebb th\u00f4ng tin v\u1ec1 b\u1ed9 s\u01b0u t\u1eadp v\u00e0 d\u1eabn link v\u1ec1 Instagram Shopping c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" width=\"602\" height=\"352\" srcset=\"\/wp-content\/uploads\/2023\/06\/Story-highlights-cua-Maybeline.jpg 602w, \/wp-content\/uploads\/2023\/06\/Story-highlights-cua-Maybeline-500x292.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98533\" class=\"wp-caption-text\">Story highlights c\u1ee7a Maybeline chia s\u1ebb th\u00f4ng tin v\u1ec1 b\u1ed9 s\u01b0u t\u1eadp v\u00e0 d\u1eabn link v\u1ec1 Instagram Shopping c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Chia s\u1ebb th\u00f4ng b\u00e1o c\u1ee7a c\u00f4ng ty:<\/i><\/b><span style=\"font-weight: 400;\"> H\u00e3y bi\u1ebfn ph\u1ea7n tin n\u1ed5i b\u1eadt c\u1ee7a doanh nghi\u1ec7p th\u00e0nh m\u1ed9t b\u1ea3n tin t\u1ee9c b\u1eb1ng c\u00e1ch th\u00f4ng b\u00e1o v\u1ec1 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch, th\u00f4ng tin s\u1ea3n ph\u1ea9m, s\u1ef1 ki\u1ec7n hay c\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng m\u00e0 c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c. N\u1ebfu c\u00e1c th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean trang n\u1ed9i dung, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i doanh nghi\u1ec7p sau n\u00e0y s\u1ebd kh\u00f3 ti\u1ebfp c\u1eadn. V\u00ec v\u1eady, m\u1ee5c tin n\u1ed5i b\u1eadt s\u1ebd l\u00e0 n\u01a1i h\u1eefu \u00edch cung c\u1ea5p t\u1eadp trung c\u00e1c tin t\u1ee9c quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c..<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_98534\" aria-describedby=\"caption-attachment-98534\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98534\" src=\"\/wp-content\/uploads\/2023\/06\/Story-highlights-cua-puma.jpg\" alt=\"Story highlights c\u1ee7a Puma chuy\u00ean chia s\u1ebb th\u00f4ng tin v\u1ec1 b\u1ed9 s\u01b0u t\u1eadp, trong khi CocaCola chia s\u1ebb th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n\" width=\"602\" height=\"373\" srcset=\"\/wp-content\/uploads\/2023\/06\/Story-highlights-cua-puma.jpg 602w, \/wp-content\/uploads\/2023\/06\/Story-highlights-cua-puma-500x310.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98534\" class=\"wp-caption-text\">Story highlights c\u1ee7a Puma chuy\u00ean chia s\u1ebb th\u00f4ng tin v\u1ec1 b\u1ed9 s\u01b0u t\u1eadp, trong khi CocaCola chia s\u1ebb th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Cung c\u1ea5p t\u00e0i nguy\u00ean v\u00e0 n\u1ed9i dung gi\u00e1o d\u1ee5c:<\/i><\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c chia s\u1ebb c\u00e1c t\u00e0i nguy\u00ean gi\u00e1o d\u1ee5c kh\u00e1c nh\u01b0 s\u00e1ch \u0111i\u1ec7n t\u1eed, podcast, video,&#8230; li\u00ean quan \u0111\u1ebfn ng\u00e0nh ngh\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ebd gi\u00fap \u0111a d\u1ea1ng n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi. Doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p nh\u1eefng lo\u1ea1i t\u00e0i nguy\u00ean h\u1eefu \u00edch v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Ch\u1eb3ng h\u1ea1n, m\u1ed9t doanh nghi\u1ec7p kinh doanh SaaS c\u00f3 th\u1ec3 chia s\u1ebb c\u00e1c h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m c\u1ee7a m\u00ecnh; hay c\u00e1c ph\u00f2ng t\u1eadp gym c\u00f3 th\u1ec3 chia s\u1ebb th\u00f3i quen t\u1eadp luy\u1ec7n ho\u1eb7c c\u00f4ng th\u1ee9c n\u1ea5u \u0103n l\u00e0nh m\u1ea1nh,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i:<\/i><\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c chia s\u1ebb c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p tr\u00ean tin n\u1ed5i b\u1eadt thay v\u00ec b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng cho ph\u00e9p doanh nghi\u1ec7p d\u1ec5 d\u00e0ng gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi, ti\u1ebft ki\u1ec7m th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 tinh gi\u1ea3n h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_98532\" aria-describedby=\"caption-attachment-98532\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98532\" src=\"\/wp-content\/uploads\/2023\/06\/Story-highlights-cua-la-musine.jpg\" alt=\"Story highlights c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang La Musine feedback c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh\" width=\"602\" height=\"452\" srcset=\"\/wp-content\/uploads\/2023\/06\/Story-highlights-cua-la-musine.jpg 602w, \/wp-content\/uploads\/2023\/06\/Story-highlights-cua-la-musine-500x375.jpg 500w, \/wp-content\/uploads\/2023\/06\/Story-highlights-cua-la-musine-80x60.jpg 80w, \/wp-content\/uploads\/2023\/06\/Story-highlights-cua-la-musine-160x120.jpg 160w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98532\" class=\"wp-caption-text\">Story highlights c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang La Musine feedback c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>L\u00e0m n\u1ed5i b\u1eadt c\u00e1c feedback c\u1ee7a kh\u00e1ch h\u00e0ng:<\/i><\/b><span style=\"font-weight: 400;\"> nh\u1eefng feedback h\u00e0i l\u00f2ng s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c di\u1ec5n ra nhanh ch\u00f3ng h\u01a1n. T\u1ed5ng h\u1ee3p m\u1ed9t tin n\u1ed5i b\u1eadt g\u1ed3m nhi\u1ec1u feedback s\u1ebd l\u00e0 b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c \u0111\u1ec3 doanh nghi\u1ec7p gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>3.4 Instagram Reels<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram Reels l\u00e0 t\u00ednh n\u0103ng m\u1edbi c\u1ee7a \u1ee9ng d\u1ee5ng Instagram, nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u s\u00e1ng t\u1ea1o v\u00e0 gi\u1ea3i tr\u00ed b\u1eb1ng video ng\u1eafn. T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb c\u00e1c video ng\u1eafn c\u00f3 th\u1eddi l\u01b0\u1ee3ng t\u1ed1i \u0111a 90 gi\u00e2y v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i tr\u00ean h\u1ed3 s\u01a1 Instagram c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 c\u00e1c post h\u00ecnh \u1ea3nh th\u00f4ng th\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram Reels cung c\u1ea5p nhi\u1ec1u t\u00f9y ch\u1ecdn cho ng\u01b0\u1eddi d\u00f9ng nh\u01b0 g\u1eafn th\u1ebb c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1c, camera k\u00e9p (cho ph\u00e9p s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi camera tr\u01b0\u1edbc v\u00e0 sau), b\u1ed9 l\u1ecdc khu\u00f4n m\u1eb7t, v\u0103n b\u1ea3n, nh\u00e3n d\u00e1n gi\u00fap s\u00e1ng t\u1ea1o nh\u1eefng h\u00ecnh \u1ea3nh vui nh\u1ed9n, b\u1eaft m\u1eaft.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c b\u00e0i \u0111\u0103ng d\u01b0\u1edbi d\u1ea1ng reel v\u1eabn xu\u1ea5t hi\u1ec7n tr\u00ean feed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, Instagram c\u00f2n cung c\u1ea5p n\u00fat Reel ri\u00eang, k\u1ebf b\u00ean n\u00fat feed th\u00f4ng th\u01b0\u1eddng, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ch\u1ec9 xem Instagram reel. \u0110i\u1ec1u n\u00e0y \u0111\u1ee7 \u0111\u1ec3 ch\u1ee9ng minh m\u1ee9c \u0111\u1ed9 \u01b0u \u00e1i c\u1ee7a \u1ee9ng d\u1ee5ng d\u00e0nh cho t\u00ednh n\u0103ng n\u00e0y. V\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>T\u1ea1o n\u1ed9i dung gi\u1ea3i tr\u00ed tr\u00ean Instagram Reel:<\/i><\/b><span style=\"font-weight: 400;\"> Ngo\u00e0i c\u00e1c n\u1ed9i dung c\u00f3 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i, doanh nghi\u1ec7p c\u0169ng n\u00ean cung c\u1ea5p th\u00eam c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Song song \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p marketing d\u1ef1a tr\u00ean c\u1ea3m x\u00fac s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 thi\u1ec7n c\u1ea3m h\u01a1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0o c\u00e1c video gi\u1ea3i tr\u00ed, nh\u01b0ng ph\u1ea3i th\u1eadt kh\u00e9o l\u00e9o \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang xem qu\u1ea3ng c\u00e1o v\u00e0 khi\u1ebfn h\u1ecd kh\u00f3 ch\u1ecbu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>T\u1ea1o h\u01b0\u1edbng d\u1eabn b\u1eb1ng reels<\/i><\/b><span style=\"font-weight: 400;\">: Instagram Reels l\u00e0 c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o c\u00e1c clip h\u01b0\u1edbng d\u1eabn m\u1ecdi th\u1ee9 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. B\u1edfi \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a Reel l\u00e0 d\u1ea1ng video ng\u1eafn, \u0111\u00f2i h\u1ecfi c\u00e1c n\u1ed9i dung ph\u1ea3i ng\u1eafn g\u1ecdn v\u00e0 \u0111\u01a1n gi\u1ea3n. V\u00ec v\u1eady, vi\u1ec7c h\u01b0\u1edbng d\u1eabn b\u1eb1ng reel gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_98523\" aria-describedby=\"caption-attachment-98523\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98523\" src=\"\/wp-content\/uploads\/2023\/06\/adidas-chia-se-thong-tin-tren-Instagram-Reel.jpg\" alt=\"Adidas chia s\u1ebb c\u00e1c th\u00f4ng tin gi\u1ea3i tr\u00ed v\u00e0 h\u00ecnh \u1ea3nh h\u1eadu tr\u01b0\u1eddng tr\u00ean Instagram Reel\" width=\"602\" height=\"443\" srcset=\"\/wp-content\/uploads\/2023\/06\/adidas-chia-se-thong-tin-tren-Instagram-Reel.jpg 602w, \/wp-content\/uploads\/2023\/06\/adidas-chia-se-thong-tin-tren-Instagram-Reel-500x368.jpg 500w, \/wp-content\/uploads\/2023\/06\/adidas-chia-se-thong-tin-tren-Instagram-Reel-80x60.jpg 80w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98523\" class=\"wp-caption-text\">Adidas chia s\u1ebb c\u00e1c th\u00f4ng tin gi\u1ea3i tr\u00ed v\u00e0 h\u00ecnh \u1ea3nh h\u1eadu tr\u01b0\u1eddng tr\u00ean Instagram Reel<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>Chia s\u1ebb video h\u1eadu tr\u01b0\u1eddng:<\/i><\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c chia s\u1ebb c\u00e1c video h\u1eadu tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n gi\u00fap gia t\u0103ng m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Ch\u01b0a k\u1ec3, c\u00e1c clip h\u1eadu tr\u01b0\u1eddng th\u00fa v\u1ecb c\u00f2n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c gi\u1ea3i tr\u00ed \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1n gi\u1ea3 \u01b0a th\u00edch, nh\u1edd v\u1eady m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng nh\u1edd h\u00ecnh th\u1ee9c n\u00e0y.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><i>T\u00e1i s\u1eed d\u1ee5ng video TikTok: <\/i><\/b><span style=\"font-weight: 400;\">N\u1ebfu doanh nghi\u1ec7p \u0111\u00e3 ho\u1eb7c c\u00f3 \u00fd \u0111\u1ecbnh tri\u1ec3n khai TikTok th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 c\u00e1ch ho\u00e0n h\u1ea3o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ed9i dung v\u00e0 ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c cho doanh nghi\u1ec7p. B\u1edfi video TikTok v\u00e0 Instagram Reels c\u00f3 c\u00f9ng \u0111\u1ecbnh d\u1ea1ng. Vi\u1ec7c t\u00e1i s\u1eed d\u1ee5ng video gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai t\u01b0\u01a1ng t\u00e1c gi\u1eefa hai n\u1ec1n t\u1ea3ng \u0111\u1ec3 l\u00f4i k\u00e9o th\u00eam kh\u00e1n gi\u1ea3 t\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y sang n\u1ec1n t\u1ea3ng kh\u00e1c. <\/span><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 tr\u00ean video ng\u1eafn c\u1ee7a TikTok v\u00e0 d\u1eabn link c\u00e2u tr\u1ea3 l\u1eddi v\u1ec1 Instagram. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat th\u00eam ng\u01b0\u1eddi theo d\u00f5i cho Instagram c\u1ee7a m\u00ecnh t\u1eeb c\u00e1c kh\u00e1n gi\u1ea3 tr\u00ean TikTok.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: <\/span><a href=\"https:\/\/amis.misa.vn\/74215\/diem-cham-thuong-hieu-hieu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u \u2013 hi\u1ec3u \u0111\u00fang, t\u1ed1i \u01b0u cho doanh nghi\u1ec7p<\/span><\/a><\/p>\n<h3 style=\"text-align: justify;\"><b>3.5 Instagram shopping<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram Shopping l\u00e0 c\u00f4ng c\u1ee5 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo d\u1eef li\u1ec7u c\u1ee7a Instagram 2023, 44% ng\u01b0\u1eddi d\u00f9ng Instagram mua s\u1eafm h\u00e0ng tu\u1ea7n v\u00e0 c\u1ee9 2 ng\u01b0\u1eddi th\u00ec c\u00f3 1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng Instagram \u0111\u1ec3 t\u00ecm th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng n\u00e0y s\u1ebd gi\u00fap \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u00e0nh kh\u00e1ch h\u00e0ng. N\u00f3 s\u1ebd bi\u1ebfn Instagram tr\u1edf th\u00e0nh m\u1ed9t c\u1eeda h\u00e0ng online c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng di\u1ec5n ra li\u1ec1n m\u1ea1ch h\u01a1n. C\u00f3 th\u1ec3 n\u00f3i, Instagram Shopping gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm h\u1ea5p d\u1eabn h\u01a1n. Vi\u1ec7c mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u1ed9t tr\u1ea3i nghi\u1ec7m ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<figure id=\"attachment_98522\" aria-describedby=\"caption-attachment-98522\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98522\" src=\"\/wp-content\/uploads\/2023\/06\/adidas-cai-dat-tinh-nang-shopping-de-khach-hang-co-the-mua-sam-ngay-tren-instagram.jpg\" alt=\"Adidas c\u00e0i \u0111\u1eb7t t\u00ednh n\u0103ng Shopping \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm ngay tr\u00ean Instagram\" width=\"602\" height=\"475\" srcset=\"\/wp-content\/uploads\/2023\/06\/adidas-cai-dat-tinh-nang-shopping-de-khach-hang-co-the-mua-sam-ngay-tren-instagram.jpg 602w, \/wp-content\/uploads\/2023\/06\/adidas-cai-dat-tinh-nang-shopping-de-khach-hang-co-the-mua-sam-ngay-tren-instagram-500x395.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98522\" class=\"wp-caption-text\">Adidas c\u00e0i \u0111\u1eb7t t\u00ednh n\u0103ng Shopping \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm ngay tr\u00ean Instagram<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1eefng b\u1eb1ng ch\u1ee9ng x\u00e1c th\u1ef1c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3, th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng mua s\u1eafm tr\u00ean Instagram c\u0169ng gi\u00fap khai th\u00e1c c\u1ea3m gi\u00e1c FOMO (s\u1ee3 b\u1ecf l\u1ee1) c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt doanh s\u1ed1 ho\u1eb7c l\u01b0\u1ee3ng h\u00e0ng trong kho theo th\u1eddi gian th\u1ef1c th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng ph\u00e1t tr\u1ef1c ti\u1ebfp (livestream b\u00e1n h\u00e0ng v\u00e0 d\u1eabn link v\u1ec1 shop tr\u00ean Instagram). <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng \u0111a d\u1ea1ng h\u01a1n so v\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho h\u1ecd b\u1eb1ng direct message, g\u1eafn th\u1ebb hay tr\u1ea3 l\u1eddi comment c\u1ee7a h\u1ecd.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>4. 5 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng tr\u00ean Instagram<\/b><\/h2>\n<figure id=\"attachment_98521\" aria-describedby=\"caption-attachment-98521\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98521\" src=\"\/wp-content\/uploads\/2023\/06\/5-cach-xay-dung-chien-luoc-marketing-thanh-cong-tren-Instagram.jpg\" alt=\"5 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng tr\u00ean Instagram\" width=\"602\" height=\"407\" srcset=\"\/wp-content\/uploads\/2023\/06\/5-cach-xay-dung-chien-luoc-marketing-thanh-cong-tren-Instagram.jpg 602w, \/wp-content\/uploads\/2023\/06\/5-cach-xay-dung-chien-luoc-marketing-thanh-cong-tren-Instagram-500x338.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98521\" class=\"wp-caption-text\">5 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng tr\u00ean Instagram<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>4.1 Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng SMART<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng s\u1ebd l\u00e0 kim ch\u1ec9 nam c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Instagram Marketing, gi\u00fap qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch, thi\u1ebft l\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n l\u00e0m r\u00f5 m\u1ee5c ti\u00eau theo ph\u01b0\u01a1ng ph\u00e1p SMART \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau Instagram Marketing ph\u1ed5 bi\u1ebfn nh\u01b0 sau:<\/span><b><i><\/i><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b><i>N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/i><\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, khi doanh nghi\u1ec7p ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi hay khi doanh nghi\u1ec7p th\u00e2m nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh cho doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Instagram th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a b\u00e0i \u0111\u0103ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng l\u01b0\u1ee3ng follower<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn ti\u1ec1m n\u0103ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 ng\u01b0\u1eddi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Instagram<\/span><\/li>\n<li aria-level=\"1\"><b><i>X\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/i><\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Instagram Marketing l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch marketing h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng n\u00e0y g\u1eafn li\u1ec1n v\u1edbi c\u00e1c \u0111o l\u01b0\u1eddng v\u1ec1 th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng danh ti\u1ebfng gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng Instagram, c\u00e1c l\u01b0\u1ee3t g\u1eafn th\u1ebb hay theo d\u00f5i c\u00e1c th\u1ebb hashtag li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p. Vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n khi doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3.<\/span><\/p>\n<figure id=\"attachment_98531\" aria-describedby=\"caption-attachment-98531\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98531\" src=\"\/wp-content\/uploads\/2023\/06\/Starbucks-duoc-gan-the-tren-bai-dang-instagram.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Starbucks \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Instagram - Ngu\u1ed3n: Internet\" width=\"602\" height=\"341\" srcset=\"\/wp-content\/uploads\/2023\/06\/Starbucks-duoc-gan-the-tren-bai-dang-instagram.jpg 602w, \/wp-content\/uploads\/2023\/06\/Starbucks-duoc-gan-the-tren-bai-dang-instagram-500x283.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98531\" class=\"wp-caption-text\">Th\u01b0\u01a1ng hi\u1ec7u Starbucks \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Instagram &#8211; Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b><i>T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp cho website<\/i><\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau Instagram Marketing kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n \u1edf c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y m\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ra c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c, nh\u01b0 website hay trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng v\u00ec li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 ch\u1ec9 ti\u00eau doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec1 ra trong vi\u1ec7c \u0111o l\u01b0\u1eddng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website l\u00e0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 so s\u00e1nh l\u01b0u l\u01b0\u1ee3ng n\u00e0y v\u1edbi \u0111\u1ed1i th\u1ee7, ho\u1eb7c v\u1edbi b\u1ea3n th\u00e2n doanh nghi\u1ec7p th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngu\u1ed3n g\u1ed1c l\u01b0u l\u01b0\u1ee3ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email nh\u1eadn th\u00f4ng tin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 tho\u00e1t trang<\/span><\/li>\n<li aria-level=\"1\"><b><i>C\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3<\/i><\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng cho th\u1ea5y s\u1ef1 g\u1eafn b\u00f3 gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. N\u1ebfu nh\u01b0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i doanh nghi\u1ec7p tr\u00ean Instagram \u0111\u01b0\u1ee3c xem l\u00e0 ng\u01b0\u1eddi quen th\u00ec nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c xem l\u00e0 ng\u01b0\u1eddi th\u00e2n, ng\u01b0\u1eddi \u1ee7ng h\u1ed9.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t l\u00e0 c\u00e1c l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb c\u1ee7a b\u00e0i \u0111\u0103ng tr\u00ean Instagram. Nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y cho th\u1ea5y n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. V\u00ec v\u1eady, m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1n gi\u1ea3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c theo ph\u1ea1m vi ti\u1ebfp c\u1eadn (ERR): t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung sau khi xem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c theo b\u00e0i vi\u1ebft (ER Post): t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ERR, nh\u01b0ng \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7\u00a0 ng\u01b0\u1eddi theo d\u00f5i t\u01b0\u01a1ng t\u00e1c theo t\u1eebng n\u1ed9i dung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y (Daily ER): t\u1ea7n su\u1ea5t nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng ng\u00e0y.\u00a0<\/span><\/li>\n<\/ul>\n<p><div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-guide.png?ver=1.0.0\"><div><span>Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3<\/span><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&medium=instagram-marketing&term=CucKV\" rel=\"nofollow\" name=\"link_keynote\" target=\"_blank\">D\u00f9ng th\u1eed ngay mi\u1ec5n ph\u00ed MISA AMIS aiMarketing<\/a><\/div><\/div> <div class=\"a-single a-63\"><div class=\"change-beginner-guide\"><\/div> \r\n<style>\r\n    .change-beginner-guide{\r\n        padding: 14px 0px;\r\n    }\r\n<\/style><\/div><\/p>\n<h3 style=\"text-align: justify;\"><b>4.2 Khuy\u1ebfn kh\u00edch n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ch\u00ednh l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed cho doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 ri\u00eang Instagram, m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u l\u00e0 n\u01a1i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb c\u1ea3m x\u00fac v\u00e0 c\u00e1c c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb c\u1ee7a m\u00ecnh. M\u1eb7c d\u00f9 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 xu\u1ea5t s\u1eafc v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh, c\u0169ng kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng ch\u00ednh s\u1ef1 ch\u00e2n th\u1ef1c n\u00e0y l\u1ea1i mang \u0111\u1ebfn nh\u1eefng hi\u1ec7u qu\u1ea3 r\u1ea5t t\u1ed1t cho vi\u1ec7c kinh doanh c\u1ee7a doanh nghi\u1ec7p. B\u1edfi \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng feedback \u0111\u00e1ng tin c\u1eady, khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3 c\u00f3 thi\u1ec7n c\u1ea3m h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<figure id=\"attachment_98530\" aria-describedby=\"caption-attachment-98530\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98530\" src=\"\/wp-content\/uploads\/2023\/06\/McDonalds-duoc-nguoi-dung-chia-se-cac-san-pham.jpg\" alt=\"McDonald's \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Instagram chia s\u1ebb v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u - Ngu\u1ed3n: Internet\" width=\"602\" height=\"335\" srcset=\"\/wp-content\/uploads\/2023\/06\/McDonalds-duoc-nguoi-dung-chia-se-cac-san-pham.jpg 602w, \/wp-content\/uploads\/2023\/06\/McDonalds-duoc-nguoi-dung-chia-se-cac-san-pham-500x278.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98530\" class=\"wp-caption-text\">McDonald&#8217;s \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng Instagram chia s\u1ebb v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u &#8211; Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u1ea1o nh\u1eefng b\u00e0i \u0111\u0103ng n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1 t\u00ednh ri\u00eang (<\/span><a href=\"https:\/\/amis.misa.vn\/61458\/brand-personality-la-gi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Personality<\/span><\/a><span style=\"font-weight: 400;\">) v\u00e0 kh\u01a1i g\u1ecdi \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng khi ti\u1ebfp c\u1eadn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (t\u1ef1 h\u00e0o, t\u00edch c\u1ef1c,&#8230;).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n b\u1eadt t\u00ednh n\u0103ng ph\u00ea duy\u1ec7t th\u1ee7 c\u00f4ng cho c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb \u0111\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd c\u00e1c n\u1ed9i dung n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o n\u1ebfu c\u00f3 ai \u0111\u00f3 g\u1eafn th\u1ebb v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c ph\u00e9p xu\u1ea5t hi\u1ec7n tr\u00ean feed c\u0169ng nh\u01b0 lo\u1ea1i b\u1ecf nh\u1eefng b\u00e0i \u0111\u0103ng ti\u00eau c\u1ef1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quan tr\u1ecdng h\u01a1n c\u1ea3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o th\u1ec3 hi\u1ec7n cho kh\u00e1ch h\u00e0ng th\u1ea5y thi\u1ec7n ch\u00ed c\u1ee7a m\u00ecnh, r\u1eb1ng h\u1ecd lu\u00f4n \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 \u0111\u00e1nh gi\u00e1 cao th\u00f4ng qua vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd (like, comment,&#8230;). H\u00e0nh \u0111\u1ed9ng n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd t\u1ea1o th\u00eam nhi\u1ec1u n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4.3 S\u1eed d\u1ee5ng th\u1ebb hashtag<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i, Instagram l\u00e0 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111i \u0111\u1ea7u trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c th\u1ebb hashtag. Th\u1eadm ch\u00ed, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Instagram c\u00f2n c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng hashtag nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ch\u00ednh v\u00ec v\u1eady, hashtag ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf l\u1ee1 khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Instagram Marketing.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng th\u1ebb hashtag n\u1ed5i ti\u1ebfng kh\u00e1c \u0111\u1ec3 thu h\u00fat t\u01b0\u01a1ng t\u00e1c. Vi\u1ec7c n\u00e0y s\u1eed c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eeba v\u00e0 nh\u1ecf. Ch\u1eb3ng h\u1ea1n, #givesyouwings l\u00e0 m\u1ed9t hashtag n\u1ed5i ti\u1ebfng c\u1ee7a Red Bull v\u1edbi h\u01a1n 500.000 b\u00e0i \u0111\u0103ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hashtag n\u00e0y trong c\u00e1c b\u00e0i \u0111\u0103ng li\u00ean quan \u0111\u1ebfn t\u1ea1o \u0111\u1ed9ng l\u1ef1c hay kh\u00edch l\u1ec7 \u0111\u1ec3 thu h\u00fat l\u01b0\u1ee3ng fan c\u1ee7a Red Bull.<\/span><\/p>\n<figure id=\"attachment_98528\" aria-describedby=\"caption-attachment-98528\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98528\" src=\"\/wp-content\/uploads\/2023\/06\/hashtag-shareacoke-cua-CocaCola.jpg\" alt=\"Hay hashtag #shareacoke c\u1ee7a CocaCola \u0111\u1ea1t 619 ngh\u00ecn b\u00e0i vi\u1ebft tr\u00ean Instagram\" width=\"602\" height=\"517\" srcset=\"\/wp-content\/uploads\/2023\/06\/hashtag-shareacoke-cua-CocaCola.jpg 602w, \/wp-content\/uploads\/2023\/06\/hashtag-shareacoke-cua-CocaCola-500x429.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98528\" class=\"wp-caption-text\">Hay hashtag #shareacoke c\u1ee7a CocaCola \u0111\u1ea1t 619 ngh\u00ecn b\u00e0i vi\u1ebft tr\u00ean Instagram<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u0169ng ch\u00ednh v\u00ec th\u1ebb hashtag r\u1ea5t ph\u1ed5 bi\u1ebfn tr\u00ean Instagram, n\u00ean doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh c\u00e1c hashtag qu\u00e1 chung chung \u0111\u1ec3 b\u1ecb l\u1eabn v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng kh\u00e1c. M\u1ed9t m\u1eb9o khi s\u1eed d\u1ee5ng hashtag l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00ean l\u1ef1a ch\u1ecdn t\u1eeb 3 \u0111\u1ebfn 5 th\u1ebb hashtag c\u00f3 li\u00ean quan ho\u1eb7c do th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 s\u00e1ng t\u1ea1o. Sau \u0111\u00f3, s\u1eed d\u1ee5ng n\u00f3 xuy\u00ean su\u1ed1t \u0111\u1ec3 ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng cho ri\u00eang m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hashtag c\u0169ng h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u trong vi\u1ec7c khuy\u1ebfn kh\u00edch n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. N\u1ebfu doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi theo d\u00f5i m\u00ecnh s\u1eed d\u1ee5ng c\u00e1c hashtag c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u khi chia s\u1ebb n\u1ed9i dung, th\u00ec \u0111\u00e2y s\u1ebd ch\u00ednh l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed cho doanh nghi\u1ec7p. Hashtag #ShareACoke c\u1ee7a Coca Cola ch\u00ednh l\u00e0 minh ch\u1ee9ng ti\u00eau bi\u1ec3u cho m\u1ed9t chi\u1ebfn d\u1ecbch Instagram Marketing s\u1eed d\u1ee5ng th\u1ebb hashtag th\u00e0nh c\u00f4ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4.4 H\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean Instagram l\u00e0 th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng, th\u00f4ng qua \u0111\u00f3, ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng fan trung th\u00e0nh c\u1ee7a h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00e0 vi\u1ec7c tri\u1ec3n khai marketing th\u00f4ng qua KOLs trong chi\u1ebfn l\u01b0\u1ee3c Instagram Marketing s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao, v\u00ec \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng s\u1eed d\u1ee5ng (theo Statitas 2021). H\u1ee3p t\u00e1c v\u1edbi KOLs c\u0169ng gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u c\u00e1c n\u1ed7 l\u1ef1c marketing. B\u1edfi vi\u1ec7c gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 x\u1ea3y ra trong ng\u00e0y m\u1ed9t ng\u00e0y hai, nh\u01b0ng l\u00e0m vi\u1ec7c v\u1edbi ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ngay l\u1eadp t\u1ee9c ti\u1ebfp c\u1eadn v\u1edbi l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3.<\/span><\/p>\n<figure id=\"attachment_98527\" aria-describedby=\"caption-attachment-98527\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98527\" src=\"\/wp-content\/uploads\/2023\/06\/Fashionista-Chau-Bui-gan-the-thuong-hieu-LV-Cruise.jpg\" alt=\"Fashionista Ch\u00e2u B\u00f9i chia s\u1ebb n\u1ed9i dung v\u00e0 g\u1eafn th\u1ebb th\u01b0\u01a1ng hi\u1ec7u LV Cruise, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0n ng\u01b0\u1eddi follow c\u1ee7a KOLs n\u00e0y\" width=\"602\" height=\"501\" srcset=\"\/wp-content\/uploads\/2023\/06\/Fashionista-Chau-Bui-gan-the-thuong-hieu-LV-Cruise.jpg 602w, \/wp-content\/uploads\/2023\/06\/Fashionista-Chau-Bui-gan-the-thuong-hieu-LV-Cruise-500x416.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98527\" class=\"wp-caption-text\">Fashionista Ch\u00e2u B\u00f9i chia s\u1ebb n\u1ed9i dung v\u00e0 g\u1eafn th\u1ebb th\u01b0\u01a1ng hi\u1ec7u LV Cruise, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn h\u00e0ng ng\u00e0n ng\u01b0\u1eddi follow c\u1ee7a KOLs n\u00e0y<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn \u0111\u00fang KOLs \u0111\u1ec3 h\u1ee3p t\u00e1c. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng n\u00ean qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, m\u00e0 n\u00ean quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng. Ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a KOLs ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p th\u00ec kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi. Th\u1eadm ch\u00ed, n\u1ebfu h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c KOLs qu\u1ea3ng b\u00e1 mi\u1ec5n ph\u00ed. \u0110\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 phi\u00ean b\u1ea3n cao c\u1ea5p c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4.5 T\u1eadn d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi vi\u1ec7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u. Nh\u00e2n vi\u00ean c\u00f4ng ty l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong c\u00f9ng l\u0129nh v\u1ef1c v\u1edbi doanh nghi\u1ec7p, n\u00ean khi h\u1ecd chia s\u1ebb c\u00e1c n\u1ed9i dung t\u1eeb c\u00f4ng ty nh\u01b0 ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh, h\u01b0\u1edbng d\u1eabn s\u1ea3n ph\u1ea9m hay tin tuy\u1ec3n d\u1ee5ng th\u00ec c\u0169ng s\u1ebd tr\u00f4ng r\u1ea5t t\u1ef1 nhi\u00ean. Ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y h\u1ecd \u0111ang qu\u1ea3ng c\u00e1o cho c\u00f4ng ty m\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 h\u1ecd \u0111ang chia s\u1ebb v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c c\u00f4ng ty nh\u01b0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng do h\u1ecd g\u00f3p ph\u1ea7n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd; t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng, gi\u1eef ch\u00e2n v\u00e0 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean; h\u1ed7 tr\u1ee3 gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i t\u1eeb c\u00e1c kh\u1ee7ng ho\u1ea3ng <\/span><a href=\"https:\/\/amis.misa.vn\/96059\/pr-la-gi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PR<\/span><\/a><span style=\"font-weight: 400;\"> truy\u1ec1n th\u00f4ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft v\u1edbi nh\u00e2n vi\u00ean \u0111\u1ec3 lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb h\u1ecd. C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa nh\u00e2n vi\u00ean v\u1edbi c\u00f4ng ty l\u00e0 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n, c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p, c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00f4ng ty. Do \u0111\u00f3, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 b\u00e0i b\u1ea3n s\u1ebd gi\u00fap doanh nghi\u1ec7p li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a nh\u00e2n vi\u00ean, t\u1eeb \u0111\u00f3, gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 \u1ee7ng h\u1ed9 t\u1eeb h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, vi\u1ec7c nh\u00e2n vi\u00ean chia s\u1ebb c\u00e1c th\u00f4ng tin v\u1ec1 c\u00f4ng ty s\u1ebd \u0111i k\u00e8m v\u1edbi nh\u1eefng r\u1ee7i ro v\u1ec1 b\u1ea3o m\u1eadt. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c nguy\u00ean t\u1eafc truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i d\u00e0nh cho nh\u00e2n vi\u00ean. Nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 c\u1ea7n hi\u1ec3u r\u00f5 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n c\u1ea7n bi\u1ebft c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 c\u0169ng nh\u01b0 c\u00e1ch t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/span><\/p>\n<figure id=\"attachment_98536\" aria-describedby=\"caption-attachment-98536\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98536\" src=\"\/wp-content\/uploads\/2023\/06\/thuong-hieu-tan-dung-su-ung-ho-cua-nhan-vien-tren-nen-tang-mang-xa-hoi.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 - Ngu\u1ed3n: Internet\" width=\"602\" height=\"301\" srcset=\"\/wp-content\/uploads\/2023\/06\/thuong-hieu-tan-dung-su-ung-ho-cua-nhan-vien-tren-nen-tang-mang-xa-hoi.jpg 602w, \/wp-content\/uploads\/2023\/06\/thuong-hieu-tan-dung-su-ung-ho-cua-nhan-vien-tren-nen-tang-mang-xa-hoi-500x250.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-98536\" class=\"wp-caption-text\">Th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng c\u0169ng c\u1ea7n c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 &#8211; Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nguy\u00ean t\u1eafc truy\u1ec1n th\u00f4ng d\u00e0nh cho nh\u00e2n vi\u00ean s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o ch\u00ednh s\u00e1ch c\u1ee7a m\u1ed7i doanh nghi\u1ec7p, tuy nhi\u00ean, doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u00ean c\u00f3 ch\u00ednh s\u00e1ch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3, ch\u00ednh s\u00e1ch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u \u0111\u01b0\u1ee3c ph\u00e9p v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u1ea7n tr\u00e1nh (nh\u01b0 ch\u00ednh tr\u1ecb, t\u00f4n gi\u00e1o,&#8230;), gi\u1ea3i \u0111\u00e1p cho c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p,&#8230;. V\u00e0 quy \u0111\u1ecbnh v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 logo, t\u00ean th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c thu\u1eadt ng\u1eef ri\u00eang v\u1ec1 c\u00f4ng ty, c\u00e1c th\u1ebb hashtag c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c nguy\u00ean t\u1eafc truy\u1ec1n th\u00f4ng n\u00ean ng\u1eafn g\u1ecdn, b\u1edfi n\u1ebfu qu\u00e1 kh\u00f3 kh\u0103n s\u1ebd kh\u00f3 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean chia s\u1ebb c\u00e1c n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng n\u00ean l\u00e0m r\u00f5 c\u00e1c quy \u0111\u1ecbnh n\u00e0y ngay t\u1eeb \u0111\u1ea7u v\u1edbi nh\u00e2n vi\u00ean \u0111\u1ec3 tr\u00e1nh c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n v\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin v\u00e0 kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng. B\u1edfi c\u00f3 kh\u00f4ng \u00edt nh\u00e2n vi\u00ean c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1ecb sa th\u1ea3i v\u00ec kh\u00f4ng n\u1eafm r\u00f5 c\u00e1c nguy\u00ean t\u1eafc n\u00e0y nh\u01b0 tr\u01b0\u1eddng h\u1ee3p nh\u00e2n vi\u00ean Gucci t\u1ea1i Los Angeles b\u1ecb cho th\u00f4i vi\u1ec7c v\u00ec quay clip TikTok v\u1ec1 c\u00e1c m\u00f3n \u0111\u1ed3 m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0o ng\u00e0y \u0111\u1ea7u ti\u00ean \u0111i l\u00e0m.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>5. K\u1ebft lu\u1eadn<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9, vi\u1ec7c ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00f3i chung v\u00e0 Instagram n\u00f3i ri\u00eang hi\u1ec7n nay kh\u00e1 kh\u1ed1c li\u1ec7t, nh\u01b0ng n\u1ebfu hi\u1ec3u r\u00f5 t\u00ednh n\u0103ng, thu\u1eadt to\u00e1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn n\u1ec1n t\u1ea3ng n\u00e0y th\u00e0nh \u201cm\u1ea3nh \u0111\u1ea5t kinh doanh m\u00e0u m\u1ee1\u201d cho ri\u00eang m\u00ecnh. Vi\u1ec7c quan tr\u1ecdng nh\u1ea5t khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Instagram Marketing l\u00e0 doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt s\u1ef1 thay \u0111\u1ed5i c\u1ee7a n\u1ec1n t\u1ea3ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng marketing m\u1edbi cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_98518\" class=\"pvc_stats total_only  \" data-element-id=\"98518\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Instagram l\u00e0 n\u1ec1n t\u1ea3ng m\u1edf \u0111\u1ea7u cho xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i trong h\u01a1n m\u01b0\u1eddi n\u0103m qua. 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