{"id":95017,"date":"2023-06-07T10:33:58","date_gmt":"2023-06-07T03:33:58","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=95017"},"modified":"2024-11-01T09:56:09","modified_gmt":"2024-11-01T02:56:09","slug":"quan-tri-doanh-nghiep-thuong-mai","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/95017\/quan-tri-doanh-nghiep-thuong-mai\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb t\u1ed1i \u01b0u nh\u1ea5t"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng trong chu\u1ed7i cung \u1ee9ng h\u00e0ng h\u00f3a tr\u00ean th\u1ecb tr\u01b0\u1eddng. Kh\u00e1c v\u1edbi doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 r\u1ea5t ri\u00eang. Do \u0111\u00f3, <\/span><a href=\"https:\/\/amis.misa.vn\/95017\/quan-tri-doanh-nghiep-thuong-mai\/\" rel=\"\"><b>qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/b><\/a><span style=\"font-weight: 400;\"> c\u0169ng c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i l\u00e0 g\u00ec? Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 qu\u1ea3n tr\u1ecb lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p n\u00e0y? C\u00f9ng t\u00ecm hi\u1ec3u ngay nh\u00e9!<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"#ebook\"><span style=\"color: #ff6600;\"><strong>[MISA t\u1eb7ng b\u1ea1n] 20 template b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7 d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/strong><\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\"><b>1. Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i l\u00e0 g\u00ec?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/strong> l\u00e0 lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c bu\u00f4n b\u00e1n v\u00e0 trao \u0111\u1ed5i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o l\u1ee3i nhu\u1eadn. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c doanh nghi\u1ec7p kinh doanh th\u1ef1c ph\u1ea9m, m\u1ef9 ph\u1ea9m, h\u00f3a m\u1ef9 ph\u1ea9m hay m\u00e1y m\u00f3c, thi\u1ebft b\u1ecb,&#8230;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-150813\" src=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM.jpg\" alt=\"qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i l\u00e0 g\u00ec?\" width=\"1748\" height=\"1181\" srcset=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM.jpg 1748w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-500x338.jpg 500w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-1024x692.jpg 1024w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-768x519.jpg 768w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-1536x1038.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00f9y theo quy m\u00f4, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kinh doanh, <a href=\"https:\/\/amis.misa.vn\/41219\/quan-tri-doanh-nghiep-la-gi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\"><strong>qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/strong><\/span><\/a> n\u00f3i chung v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i n\u00f3i ri\u00eang s\u1ebd bao g\u1ed3m nh\u1eefng kh\u00eda c\u1ea1nh nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 l\u1eadp ng\u00e2n s\u00e1ch, qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n, \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro t\u00e0i ch\u00ednh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p (tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean,&#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p (nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing,&#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh, <a href=\"https:\/\/amis.misa.vn\/94939\/quan-tri-van-hanh-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\"><strong>qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh doanh nghi\u1ec7p<\/strong><\/a> bao g\u1ed3m quy tr\u00ecnh s\u1ea3n xu\u1ea5t, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng, qu\u1ea3n l\u00fd kho,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 cung c\u1ea5p (l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c, x\u00e2y d\u1ef1ng quan h\u1ec7 h\u1ee3p t\u00e1c, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb h\u1ecd,&#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd vi\u1ec7c tu\u00e2n th\u1ee7 lu\u1eadt<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt, \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong ph\u1ea1m vi ph\u00e1p lu\u1eadt v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh.<\/span><\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/amis.misa.vn\/6469\/phan-mem-quan-ly-doanh-nghiep\/?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\">Xem th\u00eam: <span style=\"color: #ff6600;\"><strong>Top 15 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t nh\u1ea5t<\/strong><\/span><\/a><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><b>2. Ph\u00e2n lo\u1ea1i qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-150803 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-2.jpg\" alt=\"Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau\" width=\"1748\" height=\"1181\" srcset=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-2.jpg 1748w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-2-500x338.jpg 500w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-2-1024x692.jpg 1024w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-2-768x519.jpg 768w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-2-1536x1038.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o quy m\u00f4, c\u00e1ch t\u1ed5 ch\u1ee9c hay m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 c\u00e1ch ph\u00e2n lo\u1ea1i ph\u1ed5 bi\u1ebfn \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.1. Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i theo ch\u1ee9c n\u0103ng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i theo ch\u1ee9c n\u0103ng l\u00e0 qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, ki\u1ec3m so\u00e1t, c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u1ec7p v\u1ee5 kinh doanh nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-150839 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-6.jpg\" alt=\"qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p theo ch\u1ee9c n\u0103ng\" width=\"1748\" height=\"1181\" srcset=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-6.jpg 1748w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-6-500x338.jpg 500w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-6-1024x692.jpg 1024w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-6-768x519.jpg 768w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-6-1536x1038.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb \u1edf \u0111\u00e2y th\u01b0\u1eddng bao g\u1ed3m t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1, ti\u1ebfp th\u1ecb, s\u1ea3n xu\u1ea5t\/v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. Nhi\u1ec7m v\u1ee5 qu\u1ea3n tr\u1ecb \u1edf t\u1eebng ch\u1ee9c n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong m\u1ee5c 1 c\u1ee7a b\u00e0i vi\u1ebft.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede \u0111\u00e2y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd c\u1ea7n ho\u1ea1ch \u0111\u1ecbnh r\u1ea5t r\u00f5 quy tr\u00ecnh, c\u00f4ng vi\u1ec7c, m\u1ee5c ti\u00eau \u1edf t\u1eebng ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh m\u1ed9t c\u00e1ch m\u01b0\u1ee3t m\u00e0, th\u00f4ng minh. \u0110\u1ed3ng th\u1eddi, \u0111\u1ed9i ng\u0169 c\u1ea7n \u0111\u00e1nh gi\u00e1, c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c c\u00e1c quy tr\u00ecnh ch\u1ee9c n\u0103ng \u0111\u1ec3 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng, n\u00e2ng cao n\u0103ng su\u1ea5t lao \u0111\u1ed9ng.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-150845 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/Them-tieu-de-1-1.png\" alt=\"qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n di\u1ec7n v\u1edbi MISA AMIS\" width=\"1280\" height=\"129\" srcset=\"\/wp-content\/uploads\/2023\/06\/Them-tieu-de-1-1.png 1280w, \/wp-content\/uploads\/2023\/06\/Them-tieu-de-1-1-500x50.png 500w, \/wp-content\/uploads\/2023\/06\/Them-tieu-de-1-1-1024x103.png 1024w, \/wp-content\/uploads\/2023\/06\/Them-tieu-de-1-1-768x77.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><b>2.2. Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i theo c\u00e1c nghi\u1ec7p v\u1ee5 kinh doanh th\u01b0\u01a1ng m\u1ea1i<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1ef1a theo <\/span><span style=\"font-weight: 400;\">c\u00e1c nghi\u1ec7p v\u1ee5 kinh doanh trong doanh nghi\u1ec7p, qu\u1ea3n tr\u1ecb t\u00e1c nghi\u1ec7p doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i s\u1ebd bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: <\/span><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1ea1o ngu\u1ed3n \u2013 mua h\u00e0ng, qu\u1ea3n tr\u1ecb d\u1ef1 tr\u1eef h\u00e0ng ho\u00e1, qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng, t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, qu\u1ea3n tr\u1ecb marketing trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-150805 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-3.jpg\" alt=\"qu\u1ea3n l\u00fd doanh nghi\u1ec7p theo c\u00e1c nghi\u1ec7p v\u1ee5 kinh doanh\" width=\"1623\" height=\"1096\" srcset=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-3.jpg 1623w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-3-500x338.jpg 500w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-3-1024x691.jpg 1024w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-3-768x519.jpg 768w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-3-1536x1037.jpg 1536w\" sizes=\"(max-width: 1623px) 100vw, 1623px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span style=\"font-weight: 400;\">: Ho\u1ea1t \u0111\u1ed9ng n\u00e0y bao g\u1ed3m vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110i\u1ec1u n\u00e0y, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi mua c\u1ee7a h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o ngu\u1ed3n &#8211; Mua h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Ho\u1ea1t \u0111\u1ed9ng n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 t\u00ecm ki\u1ebfm ngu\u1ed3n h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p. N\u00f3 s\u1ebd bao h\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0: \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng, \u0111\u1eb7t h\u00e0ng, ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a ngu\u1ed3n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a<\/b><span style=\"font-weight: 400;\">: T\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 d\u1ef1 tr\u1eef h\u00e0ng ho\u00e1, ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd c\u00f3 c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 \u0111\u1ecbnh l\u01b0\u1ee3ng t\u1ed3n kho, d\u1ef1 b\u00e1o nhu c\u1ea7u, qu\u1ea3n l\u00fd chu k\u1ef3 \u0111\u1eb7t h\u00e0ng, qu\u1ea3n l\u00fd k\u1ef9 thu\u1eadt d\u1ef1 tr\u1eef v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh cung \u1ee9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u00e2n \u0111\u1ed1i gi\u1eefa cung v\u00e0 c\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng<\/b><span style=\"font-weight: 400;\">: \u0110\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng, qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng bao g\u1ed3m r\u1ea5t nhi\u1ec1u c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 x\u00e1c \u0111\u1ecbnh k\u00eanh ph\u00e2n ph\u1ed1i, \u0111\u00e0o t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng ch\u00ednh,&#8230;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng v\u1edbi nh\u1eefng c\u00f4ng vi\u1ec7c ch\u00ednh nh\u01b0 qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt, qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb marketing<\/b><span style=\"font-weight: 400;\">: Ho\u1ea1t \u0111\u1ed9ng n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p. N\u00f3 bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0: ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb, qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/li>\n<\/ul>\n<blockquote><p>Tham kh\u1ea3o: <a href=\"https:\/\/amis.misa.vn\/95039\/quan-tri-doanh-nghiep-dich-vu\/\" target=\"_blank\" rel=\"noopener\">Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p d\u1ecbch v\u1ee5<\/a>: 8 chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng d\u00e0nh cho m\u1ecdi nh\u00e0 qu\u1ea3n l\u00fd<\/p><\/blockquote>\n<h3 style=\"text-align: justify;\"><b>2.3. Qu\u1ea3n tr\u1ecb c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3n tr\u1ecb c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra theo n\u0103ng su\u1ea5t. Vi\u1ec7c qu\u1ea3n tr\u1ecb n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t v\u1ec1 doanh nghi\u1ec7p.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-150807 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-4.jpg\" alt=\"qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p theo ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra\" width=\"1748\" height=\"1181\" srcset=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-4.jpg 1748w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-4-500x338.jpg 500w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-4-1024x692.jpg 1024w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-4-768x519.jpg 768w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-4-1536x1038.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a vi\u1ec7c qu\u1ea3n tr\u1ecb c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o: <\/b><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd ngu\u1ed3n nh\u00e2n l\u1ef1c (tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o), qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 \u0111\u1ea7u v\u00e0o (s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng), qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh (ngu\u1ed3n v\u1ed1n, ngu\u1ed3n ti\u1ec1n), qu\u1ea3n l\u00fd c\u00f4ng ngh\u1ec7 v\u00e0 h\u1ec7 th\u1ed1ng (c\u00f4ng ngh\u1ec7, h\u1ec7 th\u1ed1ng th\u00f4ng tin, quy tr\u00ecnh kinh doanh),&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb k\u1ebft qu\u1ea3 \u0111\u1ea7u ra: <\/b><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 (ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, s\u1ed1 l\u01b0\u1ee3ng,&#8230;), qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh cung \u1ee9ng, qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u00e1nh gi\u00e1,&#8230;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea7u ra trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/amis.misa.vn\/119828\/10-bieu-mau-bsc-kpi-tinh-gon-cho-nha-quan-ly-tu-chien-luoc-den-quan-tri-hieu-qua-cong-viec\/?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\">T\u1ea3i ngay: <span style=\"color: #ff6600;\"><strong>10 BI\u1ec2U M\u1eaaU \u201cBSC &amp; KPI TINH G\u1eccN\u201d CHO NH\u00c0 QU\u1ea2N L\u00dd: T\u1eea CHI\u1ebeN L\u01af\u1ee2C \u0110\u1ebeN QU\u1ea2N TR\u1eca HI\u1ec6U QU\u1ea2 C\u00d4NG VI\u1ec6C<\/strong><\/span><\/a><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><b>3. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-150809\" src=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-5.jpg\" alt=\"C\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111ang \u00e1p d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau trong qu\u1ea3n tr\u1ecb\" width=\"1748\" height=\"1181\" srcset=\"\/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-5.jpg 1748w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-5-500x338.jpg 500w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-5-1024x692.jpg 1024w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-5-768x519.jpg 768w, \/wp-content\/uploads\/2023\/06\/Ban-sao-cua-Hinh-MGM-copy-5-1536x1038.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>3.1. Qu\u1ea3n tr\u1ecb kinh doanh theo chi\u1ebfn l\u01b0\u1ee3c\u00a0 (Strategic Management)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c (Strategic Management) l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u m\u00f4i tr\u01b0\u1eddng kinh doanh doanh hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p \u0111\u1ec1 ra k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m tra vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c quy\u1ebft \u0111\u1ecbnh nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 t\u01b0\u01a1ng lai.<\/span><\/p>\n<figure id=\"attachment_95030\" aria-describedby=\"caption-attachment-95030\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-95030 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/phuong-phap-quan-tri-doanh-nghiep-thuong-mai-scaled.jpg\" alt=\"Qu\u1ea3n l\u00fd doanh nghi\u1ec7p theo chi\u1ebfn l\u01b0\u1ee3c\" width=\"2560\" height=\"1396\" srcset=\"\/wp-content\/uploads\/2023\/06\/phuong-phap-quan-tri-doanh-nghiep-thuong-mai-scaled.jpg 2560w, \/wp-content\/uploads\/2023\/06\/phuong-phap-quan-tri-doanh-nghiep-thuong-mai-500x273.jpg 500w, \/wp-content\/uploads\/2023\/06\/phuong-phap-quan-tri-doanh-nghiep-thuong-mai-1024x558.jpg 1024w, \/wp-content\/uploads\/2023\/06\/phuong-phap-quan-tri-doanh-nghiep-thuong-mai-768x419.jpg 768w, \/wp-content\/uploads\/2023\/06\/phuong-phap-quan-tri-doanh-nghiep-thuong-mai-1536x837.jpg 1536w, \/wp-content\/uploads\/2023\/06\/phuong-phap-quan-tri-doanh-nghiep-thuong-mai-2048x1117.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-95030\" class=\"wp-caption-text\">Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p theo chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c thi c\u00e1c k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i theo chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft th\u00f4ng tin, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u0169ng nh\u01b0 th\u00edch nghi v\u00e0 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh. C\u00e1c giai \u0111o\u1ea1n ch\u00ednh trong qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng<\/b><span style=\"font-weight: 400;\">: \u0110\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i (kinh t\u1ebf, x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb, c\u00f4ng ngh\u1ec7, c\u1ea1nh tranh) v\u00e0 n\u1ed9i b\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c (ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng, h\u1ea1n ch\u1ebf).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">: \u0110\u1eb7t ra m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">: X\u00e1c \u0111\u1ecbnh v\u00e0 ch\u1ecdn l\u1ef1a chi\u1ebfn l\u01b0\u1ee3c (chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m, c\u1ea1nh tranh, t\u00e0i ch\u00ednh) \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tri\u1ec3n khai v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">: \u0110\u1eb7t ra k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m ph\u00e2n chia c\u00f4ng vi\u1ec7c, qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c, thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/b><span style=\"font-weight: 400;\">: \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebfn tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u01b0u th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng kinh doanh.<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/amis.misa.vn\/ld\/8-mau-chien-luoc-kinh-doanh-cho-doanh-nghiep-2024?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\">T\u1eb7ng b\u1ea1n: <strong><span style=\"color: #ff6600;\">8 M\u1eaaU CHI\u1ebeN L\u01af\u1ee2C KINH DOANH CHU\u1ea8N QU\u1ed0C T\u1ebe CHO DOANH NGHI\u1ec6P<\/span><\/strong><\/a><\/p><\/blockquote>\n<h3 style=\"text-align: left;\"><b>3.2. Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i theo m\u1ee5c ti\u00eau (<\/b><b>Management By Objectives)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Q<\/span><span style=\"font-weight: 400;\">u\u1ea3n tr\u1ecb theo m\u1ee5c ti\u00eau (Management By Objectives &#8211; MBO) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi chuy\u00ean gia qu\u1ea3n l\u00fd Peter Drucker trong cu\u1ed1n s\u00e1ch xu\u1ea5t b\u1ea3n n\u0103m 1954 &#8211; \u201cThe Practice of Management\u201d.<\/span><\/p>\n<figure id=\"attachment_95029\" aria-describedby=\"caption-attachment-95029\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-95029 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/quan-tri-doanh-nghiep-thuong-mai-theo-chuc-nang-scaled.jpg\" alt=\"qu\u1ea3n l\u00fd doanh nghi\u1ec7p theo m\u1ee5c ti\u00eau\" width=\"2560\" height=\"1709\" srcset=\"\/wp-content\/uploads\/2023\/06\/quan-tri-doanh-nghiep-thuong-mai-theo-chuc-nang-scaled.jpg 2560w, \/wp-content\/uploads\/2023\/06\/quan-tri-doanh-nghiep-thuong-mai-theo-chuc-nang-500x334.jpg 500w, \/wp-content\/uploads\/2023\/06\/quan-tri-doanh-nghiep-thuong-mai-theo-chuc-nang-1024x683.jpg 1024w, \/wp-content\/uploads\/2023\/06\/quan-tri-doanh-nghiep-thuong-mai-theo-chuc-nang-768x513.jpg 768w, \/wp-content\/uploads\/2023\/06\/quan-tri-doanh-nghiep-thuong-mai-theo-chuc-nang-1536x1025.jpg 1536w, \/wp-content\/uploads\/2023\/06\/quan-tri-doanh-nghiep-thuong-mai-theo-chuc-nang-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-95029\" class=\"wp-caption-text\">MBO gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi c\u1ea5p \u0111\u1ed9 trong t\u1ed5 ch\u1ee9c \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau chung<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp, \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 theo d\u00f5i c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t v\u00e0 k\u1ebft qu\u1ea3 t\u1ed1t. \u1ede \u0111\u00e2y c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean s\u1ebd c\u00f9ng thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u0111\u1ed3ng th\u1eddi ghi nh\u1eadn v\u00e0 gi\u00e1m s\u00e1t c\u00e1c m\u1ee5c ti\u00eau trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a qu\u1ea3n tr\u1ecb theo m\u1ee5c ti\u00eau (MBO) bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/b><span style=\"font-weight: 400;\">: Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho t\u1eebng c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ghi nh\u1eadn m\u1ee5c ti\u00eau<\/b><span style=\"font-weight: 400;\">: M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 cam k\u1ebft th\u1ef1c hi\u1ec7n gi\u1eefa nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n trong t\u1ed5 ch\u1ee9c c\u00f9ng \u0111i theo m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><span style=\"font-weight: 400;\">: Nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean theo d\u00f5i ti\u1ebfn tr\u00ecnh, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c so v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra \u0111\u1ed3ng th\u1eddi \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u ch\u1ec9nh (n\u1ebfu c\u1ea7n) qua c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u1ea3n h\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n<\/b><span style=\"font-weight: 400;\">: Th\u00f4ng qua vi\u1ec7c theo d\u00f5i m\u1ee5c ti\u00eau v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ef1 s\u1ef1 h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eadp trung v\u00e0o hi\u1ec7u su\u1ea5t<\/b><span style=\"font-weight: 400;\">: B\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, MBO khuy\u1ebfn kh\u00edch s\u1ef1 t\u1eadp trung v\u00e0 c\u1ed1ng hi\u1ebfn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/span><\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/amis.misa.vn\/37301\/thiet-lap-muc-tieu-cho-doanh-nghiep\/?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\">Xem th\u00eam: <span style=\"color: #ff6600;\"><strong>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p &#8211; 6 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau th\u00e0nh c\u00f4ng<\/strong><\/span><\/a><\/p><\/blockquote>\n<h3 style=\"text-align: left;\"><b>3.3. Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i theo c\u00e1c d\u1ef1 \u00e1n (Project Management)<\/b><\/h3>\n<figure id=\"attachment_95031\" aria-describedby=\"caption-attachment-95031\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-95031 size-full\" src=\"\/wp-content\/uploads\/2023\/06\/quan-tri-theo-du-an.jpg\" alt=\"Qu\u1ea3n l\u00fd doanh nghi\u1ec7p theo d\u1ef1 \u00e1n\" width=\"1000\" height=\"549\" srcset=\"\/wp-content\/uploads\/2023\/06\/quan-tri-theo-du-an.jpg 1000w, \/wp-content\/uploads\/2023\/06\/quan-tri-theo-du-an-500x275.jpg 500w, \/wp-content\/uploads\/2023\/06\/quan-tri-theo-du-an-768x422.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-95031\" class=\"wp-caption-text\">Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p theo d\u1ef1 \u00e1n<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb theo d\u1ef1 \u00e1n (Project Management) l\u00e0 qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch, t\u1ed5 ch\u1ee9c, th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n ho\u00e0n th\u00e0nh \u0111\u00fang th\u1eddi gian, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng trong ph\u1ea1m vi ng\u00e2n s\u00e1ch, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n v\u00e0 c\u00e1c m\u1ee5c \u0111\u00edch \u0111\u1ec1 ra.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a qu\u1ea3n tr\u1ecb theo d\u1ef1 \u00e1n:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n<\/b><span style=\"font-weight: 400;\">: L\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft cho d\u1ef1 \u00e1n, bao g\u1ed3m x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, ph\u1ea1m vi, l\u1ecbch tr\u00ecnh, ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c li\u00ean quan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro<\/b><span style=\"font-weight: 400;\">: X\u00e1c \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 thi\u1ebft l\u1eadp c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 n\u1ebfu ch\u00fang x\u1ea3y ra.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd nh\u00f3m d\u1ef1 \u00e1n<\/b><span style=\"font-weight: 400;\">: X\u00e1c \u0111\u1ecbnh, qu\u1ea3n l\u00fd c\u00e1c th\u00e0nh vi\u00ean trong d\u1ef1 \u00e1n, ph\u00e2n chia c\u00f4ng vi\u1ec7c, x\u00e1c \u0111\u1ecbnh vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m, t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean<\/b><span style=\"font-weight: 400;\">: Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n khi c\u1ea7n thi\u1ebft, qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean (con ng\u01b0\u1eddi, ng\u00e2n s\u00e1ch, v\u1eadt li\u1ec7u) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang h\u1ea1n v\u00e0 trong ph\u1ea1m vi ng\u00e2n s\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giao ti\u1ebfp v\u00e0 b\u00e1o c\u00e1o<\/b><span style=\"font-weight: 400;\">: Trao \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 d\u1ef1 \u00e1n \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 v\u00e0 k\u1ebft th\u00fac d\u1ef1 \u00e1n<\/b><span style=\"font-weight: 400;\">: \u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau v\u00e0 ti\u00eau chu\u1ea9n \u0111\u00e3 \u0111\u1ec1 ra, \u0111\u00fac k\u1ebft kinh nghi\u1ec7m v\u00e0 c\u00e1c b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 cho c\u00e1c d\u1ef1 \u00e1n trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb theo c\u00e1c d\u1ef1 \u00e1n kinh doanh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/9018\/phan-mem-quan-ly-du-an-misa-amis\/?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\">Xem th\u00eam:<span style=\"color: #ff6600;\"><strong> 10 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n t\u1ed1t nh\u1ea5t hi\u1ec7n nay<\/strong><\/span><\/a><\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\"><b>4. Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 v\u1edbi MISA AMIS<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111ang d\u1ea7n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb \u0111\u1ec3 t\u1ed1i \u01b0u <\/span><span style=\"font-weight: 400;\">m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ti\u00ean phong \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh <\/span><span style=\"font-weight: 400;\">chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n c\u0169ng nh\u01b0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb, MISA AMIS &#8211; 1 s\u1ea3n ph\u1ea9m c\u1ee7a <a href=\"https:\/\/www.misa.vn\/\" target=\"_blank\" rel=\"noopener\">MISA<\/a> l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ea1nh m\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h3><b>4.1. Qu\u1ea3n tr\u1ecb to\u00e0n di\u1ec7n c\u00e1c nghi\u1ec7p v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi h\u01a1n 40+ \u1ee9ng d\u1ee5ng, MISA AMIS cho ph\u00e9p doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i qu\u1ea3n tr\u1ecb m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1eeb qu\u1ea3n l\u00fd T\u00e0i ch\u00ednh &#8211; K\u1ebf to\u00e1n, Marketing &#8211; B\u00e1n h\u00e0ng, Nh\u00e2n s\u1ef1, V\u0103n ph\u00f2ng s\u1ed1 tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136803\" src=\"\/wp-content\/uploads\/2023\/10\/image_2023_12_18T10_28_56_186Z-copy-2.jpg\" alt=\"ph\u1ea7n m\u1ec1m ERP MISA AMIS \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi MISA\" width=\"2000\" height=\"1000\" srcset=\"\/wp-content\/uploads\/2023\/10\/image_2023_12_18T10_28_56_186Z-copy-2.jpg 2000w, \/wp-content\/uploads\/2023\/10\/image_2023_12_18T10_28_56_186Z-copy-2-500x250.jpg 500w, \/wp-content\/uploads\/2023\/10\/image_2023_12_18T10_28_56_186Z-copy-2-1024x512.jpg 1024w, \/wp-content\/uploads\/2023\/10\/image_2023_12_18T10_28_56_186Z-copy-2-768x384.jpg 768w, \/wp-content\/uploads\/2023\/10\/image_2023_12_18T10_28_56_186Z-copy-2-1536x768.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<style>\na.custom-shortcode-trial-btn {\nbackground-color: #64d211;\nborder-radius: 100px;\nbox-shadow: rgba(0, 0, 0, 0.24) 0px 3px 8px;\ncolor: #fff;\ncursor: pointer;\ndisplay: inline-block;\nfont-family: CerebriSans-Regular, -apple-system, system-ui, Roboto, sans-serif;\npadding: 7px 20px;\ntext-align: center;\ntext-decoration: none;\ntransition: all 250ms;\nborder: 0;\nfont-size: 24px;\nuser-select: none;\n-webkit-user-select: none;\ntouch-action: manipulation;\nwidth: fit-content;\n}\n\n.custom-shortcode-trial-btn:hover {\n\ntransform: scale(1.05) rotate(-0deg);\n}\n\na.custom-shortcode-trial-btn:hover,\na.custom-shortcode-trial-btn:focus {\nopacity: 1!important;\ncolor: #FFF;\n}\n<\/style>\n<p style=\"text-align: center;\"><a rel=\"nofollow\" class=\"custom-shortcode-trial-btn\" target=\"_blank\" href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" name=\"click_content_link\"\n                              style=\"background-color: #049D13; width: 200; height: 50;\n                            \">D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed\n            <\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb T\u00e0i ch\u00ednh &#8211; K\u1ebf to\u00e1n<\/b><span style=\"font-weight: 400;\">: Theo d\u00f5i thu chi, qu\u1ea3n l\u00fd h\u1ea1ch to\u00e1n, t\u1ef1 \u0111\u1ed9ng l\u1eadp ch\u1ee9ng t\u1eeb, h\u1ea1ch to\u00e1n doanh thu &amp; b\u00e1o c\u00e1o thu\u1ebf, xu\u1ea5t h\u00f3a \u0111\u01a1n \u0111i\u1ec7n t\u1eed,&#8230; m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb Marketing &#8211; B\u00e1n h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng; t\u01b0\u01a1ng t\u00e1c, nu\u00f4i d\u01b0\u1ee1ng, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a; h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng t\u1eeb vi\u1ec7c t\u1ea1o \u0111\u01a1n h\u00e0ng, theo d\u00f5i t\u1ed3n kho cho \u0111\u1ebfn x\u1eed l\u00fd \u0111\u01a1n tr\u1ea3,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n tr\u1ecb Nh\u00e2n s\u1ef1<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 to\u00e0n di\u1ec7n t\u1eeb tuy\u1ec3n d\u1ee5ng, qu\u1ea3n l\u00fd th\u00f4ng tin, ch\u1ea5m c\u00f4ng, t\u00ednh l\u01b0\u01a1ng cho \u0111\u1ebfn B\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i, thu\u1ebf thu nh\u1eadp c\u00e1 nh\u00e2n,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd &#8211; \u0110i\u1ec1u h\u00e0nh<\/b><span style=\"font-weight: 400;\">: Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, c\u00f4ng vi\u1ec7c, thi\u1ebft l\u1eadp quy tr\u00ecnh ph\u1ed1i h\u1ee3p li\u1ec1n m\u1ea1ch c\u00e1c ph\u00f2ng ban, qu\u1ea3n l\u00fd ph\u00f2ng h\u1ecdp, qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n,..<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u qu\u1ea3n tr\u1ecb theo t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>4.2. K\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd c\u00e1c ph\u00f2ng ban b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">MISA AMIS k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd c\u00e1c ph\u00f2ng ban b\u00ean trong doanh nghi (K\u1ebf to\u00e1n, B\u00e1n h\u00e0ng, Nh\u00e2n s\u1ef1,&#8230;) v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p (Thu\u1ebf, Ng\u00e2n h\u00e0ng, s\u00e0n TM\u0110T, Logistics,&#8230;) \u0111\u1ed3ng th\u1eddi k\u1ebft n\u1ed1i d\u1eef li\u1ec7u gi\u1eefa c\u00e1c chi nh\u00e1nh, c\u1eeda h\u00e0ng,&#8230;<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-136671 size-full\" src=\"\/wp-content\/uploads\/2023\/05\/e6f37a9ec8e268bc31f3.jpg\" alt=\"qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i to\u00e0n di\u1ec7n v\u1edbi MISA AMIS\" width=\"1035\" height=\"540\" srcset=\"\/wp-content\/uploads\/2023\/05\/e6f37a9ec8e268bc31f3.jpg 1035w, \/wp-content\/uploads\/2023\/05\/e6f37a9ec8e268bc31f3-500x261.jpg 500w, \/wp-content\/uploads\/2023\/05\/e6f37a9ec8e268bc31f3-1024x534.jpg 1024w, \/wp-content\/uploads\/2023\/05\/e6f37a9ec8e268bc31f3-768x401.jpg 768w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1edd \u0111\u00f3, to\u00e0n b\u1ed9 d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u1ed9i t\u1ee5, li\u00ean th\u00f4ng gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 t\u1ea1o n\u00ean c\u00e1c quy tr\u00ecnh ph\u1ed1i h\u1ee3p li\u1ec1n m\u1ea1ch trong doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i.\u00a0<\/span><\/p>\n<h3><b>4.3. H\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng, cung c\u1ea5p b\u00e1o c\u00e1o \u0111a chi\u1ec1u ph\u1ee5c v\u1ee5 \u0111i\u1ec1u h\u00e0nh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ri\u00eang l\u1ebb cho t\u1eebng ph\u00f2ng ban, thi\u1ebfu k\u1ebft n\u1ed1i khi\u1ebfn cho d\u1eef li\u1ec7u ph\u00e2n t\u00e1n, kh\u00f3 t\u1ed5ng h\u1ee3p, doanh nghi\u1ec7p t\u1ed1n chi ph\u00ed l\u1edbn \u0111\u1ec3 t\u00edch h\u1ee3p th\u00ec v\u1edbi MISA AMIS b\u00e0i to\u00e1n kh\u00f3 nh\u1eb1n n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-136549\" src=\"\/wp-content\/uploads\/2023\/05\/so-do-ket-noi-misa-amis-2023.jpg\" alt=\"n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p h\u1ee3p nh\u1ea5t MISA AMIS\" width=\"1475\" height=\"921\" srcset=\"\/wp-content\/uploads\/2023\/05\/so-do-ket-noi-misa-amis-2023.jpg 1475w, \/wp-content\/uploads\/2023\/05\/so-do-ket-noi-misa-amis-2023-500x312.jpg 500w, \/wp-content\/uploads\/2023\/05\/so-do-ket-noi-misa-amis-2023-1024x639.jpg 1024w, \/wp-content\/uploads\/2023\/05\/so-do-ket-noi-misa-amis-2023-768x480.jpg 768w\" sizes=\"(max-width: 1475px) 100vw, 1475px\" \/><\/span><\/p>\n<style>\na.custom-shortcode-trial-btn {\nbackground-color: #64d211;\nborder-radius: 100px;\nbox-shadow: rgba(0, 0, 0, 0.24) 0px 3px 8px;\ncolor: #fff;\ncursor: pointer;\ndisplay: inline-block;\nfont-family: CerebriSans-Regular, -apple-system, system-ui, Roboto, sans-serif;\npadding: 7px 20px;\ntext-align: center;\ntext-decoration: none;\ntransition: all 250ms;\nborder: 0;\nfont-size: 24px;\nuser-select: none;\n-webkit-user-select: none;\ntouch-action: manipulation;\nwidth: fit-content;\n}\n\n.custom-shortcode-trial-btn:hover {\n\ntransform: scale(1.05) rotate(-0deg);\n}\n\na.custom-shortcode-trial-btn:hover,\na.custom-shortcode-trial-btn:focus {\nopacity: 1!important;\ncolor: #FFF;\n}\n<\/style>\n<p style=\"text-align: center;\"><a rel=\"nofollow\" class=\"custom-shortcode-trial-btn\" target=\"_blank\" href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" name=\"click_content_link\"\n                              style=\"background-color: #049D13; width: 200; height: 50;\n                            \">D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed\n            <\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi c\u1ed1t l\u00f5i T\u00e0i ch\u00ednh &amp; K\u1ebf to\u00e1n \u2013 trung t\u00e2m k\u1ebft n\u1ed1i d\u1eef li\u1ec7u tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng, v\u1edbi MISA AMIS, m\u1ecdi d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i nh\u01b0: doanh thu, chi ph\u00ed, hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng,&#8230; \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed9i t\u1ee5 tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, h\u1ec7 th\u1ed1ng cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft, \u0111a chi\u1ec1u v\u1ec1 b\u1ee9c tranh to\u00e0n c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p. Nh\u1edd v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, k\u1ecbp th\u1eddi.\u00a0<\/span><\/p>\n<blockquote><p>Tham kh\u1ea3o: <a href=\"https:\/\/amis.misa.vn\/58005\/nang-luc-cot-loi\/\" target=\"_blank\" rel=\"noopener\">N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00e1c ti\u00eau ch\u00ed x\u00e1c \u0111\u1ecbnh<\/a><\/p><\/blockquote>\n<h3><b>4.4. T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ph\u1ed1i h\u1ee3p li\u00ean ph\u00f2ng ban \u0111\u1ec3 v\u1eadn h\u00e0nh doanh nghi\u1ec7p m\u1ed9t c\u00e1ch tr\u01a1n tru<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi nhi\u1ec1u ph\u00f2ng ban \u0111\u1eb7c th\u00f9, ph\u1ee9c t\u1ea1p, doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i c\u0169ng g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ph\u00f2ng ban, d\u1eabn \u0111\u1ebfn ch\u1ed3ng ch\u00e9o c\u00f4ng vi\u1ec7c, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfn \u0111\u1ed9, hi\u1ec7u qu\u1ea3 kinh doanh.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Amisblog&amp;medium=content&amp;campaign=platform-blog&amp;content=\/95017\/quan-tri-doanh-nghiep-thuong-mai\/&amp;term=platform_huongtt_amis-platform\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-140527\" src=\"\/wp-content\/uploads\/2023\/07\/so-do-02.jpg\" alt=\"t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh li\u00ean ph\u00f2ng ban v\u1edbi MISA AMIS\" width=\"1920\" height=\"1005\" srcset=\"\/wp-content\/uploads\/2023\/07\/so-do-02.jpg 1920w, \/wp-content\/uploads\/2023\/07\/so-do-02-500x262.jpg 500w, \/wp-content\/uploads\/2023\/07\/so-do-02-1024x536.jpg 1024w, \/wp-content\/uploads\/2023\/07\/so-do-02-768x402.jpg 768w, \/wp-content\/uploads\/2023\/07\/so-do-02-1536x804.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">MISA AMIS cho ph\u00e9p doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c li\u00ean th\u00f4ng gi\u1eefa c\u00e1c nghi\u1ec7p v\u1ee5 c\u1ed1t l\u00f5i trong doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, b\u1ed9 ph\u1eadn K\u1ebf To\u00e1n, Mua h\u00e0ng, Marketing, Kinh doanh, Kho, V\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p v\u1edbi nhau m\u1ed9t c\u00e1ch li\u1ec1n m\u1ea1ch, nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<h3><b>4.5. N\u00e2ng cao s\u1ee9c c\u1ea1nh tranh nh\u1edd t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AMIS AMIS h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eadp trung, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p, qu\u1ea3n l\u00fd &amp; gi\u00e1m s\u00e1t \u0111\u1ed9i ng\u0169 sale ch\u1eb7t ch\u1ebd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c li\u00ean th\u00f4ng v\u1edbi ph\u1ea7n m\u1ec1m K\u1ebf to\u00e1n gi\u00fap doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 b\u1ee9t ph\u00e1 doanh thu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u, doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i c\u00f3 th\u1ec3 t\u1ef1 tin v\u1edbi n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>4.6. N\u00e2ng cao tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean, n\u0103ng su\u1ea5t to\u00e0n doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/amis.misa.vn\/\" target=\"_blank\" rel=\"noopener\">N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/a> MISA AMIS \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nghi\u1ec7p v\u1ee5 qu\u1ea3n l\u00fd \u0111i\u1ec1u h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, c\u00f4ng vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p. Nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c m\u1ecdi l\u00fac \u2013 m\u1ecdi n\u01a1i, ch\u1ee7 \u0111\u1ed9ng t\u1ef1 \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi qu\u1ea3n l\u00fd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c ph\u00e1t sinh, c\u00e2n \u0111\u1ed1i ngu\u1ed3n l\u1ef1c v\u00e0 ph\u00e2n b\u1ed5 c\u00f4ng vi\u1ec7c theo kh\u1ed1i l\u01b0\u1ee3ng. Nh\u1edd \u0111\u00f3, n\u0103ng su\u1ea5t lao \u0111\u1ed9ng to\u00e0n doanh nghi\u1ec7p \u0111\u01b0\u1ee3c n\u00e2ng cao.<\/span><\/p>\n<p><span style=\"color: #ff6600;\"><em><strong>H\u01a1n 250.000+ doanh nghi\u1ec7p trong \u0111\u00f3 c\u00f3 T\u1eadp \u0111o\u00e0n Austdoor, C\u00f4ng ty c\u1ed5 ph\u1ea7n S\u00e1ch Alpha, C\u00f4ng ty C\u1ed5 ph\u1ea7n LANDCO, C\u00f4ng ty C\u1ed5 Ph\u1ea7n Viglacera H\u1ea1 Long, C\u00f4ng ty TNHH S\u1ea3n xu\u1ea5t X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng m\u1ea1i \u0110\u1ea1i \u00c1 Ch\u00e2u, CTCP D\u01b0\u1ee3c ph\u1ea9m Mediplantex,\u2026 v\u00e0 nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c \u0111\u00e3 l\u1ef1a ch\u1ecdn MISA AMIS \u0111\u1ec3 t\u1ed1i \u01b0u to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #ff6600;\"><em>D\u00f9ng th\u1eed v\u00e0 kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh ph\u1ea7n m\u1ec1m MISA AMIS \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi MISA JSC v\u1edbi 30 n\u0103m kinh nghi\u1ec7m t\u1ea1i \u0111\u00e2y:<\/em><\/span><!-- AMIS aiMarketing Form Embed Code --><script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script><br \/>\n<script render-for=\"9d8f19ef-71c4-405c-9ef1-ead9e8f3cab8\">\n                    globalThis.lzfr.renderExternalForm({formId: \"9d8f19ef-71c4-405c-9ef1-ead9e8f3cab8\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n                <\/script><\/p>\n<p><!-- end AMIS aiMarketing Form Embed Code --><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><em>Mi\u1ec5n ph\u00ed s\u1eed d\u1ee5ng kh\u00f4ng gi\u1edbi h\u1ea1n t\u00ednh n\u0103ng<\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>Mi\u1ec5n ph\u00ed s\u1eed d\u1ee5ng tr\u00ean t\u1ea5t c\u1ea3 thi\u1ebft b\u1ecb: Laptop, Smartphone, Tablet,\u2026<\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>Mi\u1ec5n ph\u00ed \u0111\u00e0o t\u1ea1o v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng<\/em><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><em>Mi\u1ec5n ph\u00ed t\u01b0 v\u1ea5n, Demo s\u1ea3n ph\u1ea9m 1-1 c\u00f9ng chuy\u00ean gia<\/em><\/span><\/li>\n<\/ul>\n<h2><strong>5. K\u1ebft lu\u1eadn<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y c\u1ea1nh tranh hi\u1ec7n nay, <strong>qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i<\/strong> \u0111\u00f3ng vai tr\u00f2 nh\u01b0 kim ch\u1ec9 nam cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p t\u1ed1i \u01b0u nh\u01b0 MISA AMIS, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm ch\u1eafc \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/span><\/p>\n<p><!-- AMIS aiMarketing Form Embed Code --><\/p>\n<div class=\"aimarketing-form-embed-code\"><a id=\"ebook\"><\/a><script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script><br \/>\n<script render-for=\"3a5c0fef-3f4c-4b05-ae2d-c75fbc651c59\">\n                    globalThis.lzfr.renderExternalForm({formId: \"3a5c0fef-3f4c-4b05-ae2d-c75fbc651c59\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n                <\/script><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_95017\" class=\"pvc_stats total_only  \" data-element-id=\"95017\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng trong chu\u1ed7i cung \u1ee9ng h\u00e0ng h\u00f3a tr\u00ean th\u1ecb tr\u01b0\u1eddng. Kh\u00e1c v\u1edbi doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 r\u1ea5t ri\u00eang. Do \u0111\u00f3, qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i c\u0169ng c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh. V\u1eady qu\u1ea3n tr\u1ecb doanh [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_95017\" class=\"pvc_stats total_only  \" data-element-id=\"95017\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":142,"featured_media":108699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2603],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0o \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u qu\u1ea3n tr\u1ecb lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p n\u00e0y? 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