{"id":93528,"date":"2023-05-22T17:12:03","date_gmt":"2023-05-22T10:12:03","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=93528"},"modified":"2023-05-23T14:34:52","modified_gmt":"2023-05-23T07:34:52","slug":"quan-tri-nganh-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/93528\/quan-tri-nganh-hang\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng: Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb\u00a0"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng l\u00e0 m\u1ed9t quy tr\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 c\u00e1ch nh\u1eadp kho, \u0111\u1ecbnh gi\u00e1, qu\u1ea3ng b\u00e1 v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng\/h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c ti\u00eau gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o th\u1ef1c ti\u1ec5n, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1 qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng qua c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0: ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, c\u00e1ch t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,\u2026<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>1. T\u1ed5ng quan v\u1ec1 qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong chu tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng l\u00e0 m\u1ed9t quy tr\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 c\u00e1ch nh\u1eadp kho, \u0111\u1ecbnh gi\u00e1, qu\u1ea3ng b\u00e1 v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng\/h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch m\u00e0 quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng \u0111em l\u1ea1i cho doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u1edbi \u00e1p d\u1ee5ng, quy tr\u00ecnh n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng gi\u00fap th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, cho ph\u00e9p doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3. S\u1ef1 nhanh nh\u1ea1y n\u00e0y s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1eb7c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u1edbn nh\u01b0 b\u00e1n l\u1ebb.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n gi\u00fap doanh nghi\u1ec7p c\u00f3 1 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i; c\u0169ng nh\u01b0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n; \u0111\u1ed3ng th\u1eddi lo\u1ea1i b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 \u0111ang l\u00e0m gi\u1ea3m doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, d\u00f9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3, qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng v\u1eabn l\u00e0 m\u1ed9t quy tr\u00ecnh r\u1ea5t ph\u1ee9c t\u1ea1p \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c ti\u00eau gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o th\u1ef1c ti\u1ec5n, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1 qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng qua c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0: ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, c\u00e1ch t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,\u2026<\/span><\/p>\n<p><div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/85767\/marketing-cho-ban-le\/\" rel=\"nofollow\" name=\"tim_hieu_them\" target=\"_blank\">B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng trong ho\u1ea1t \u0111\u1ed9ng Marketing cho b\u00e1n l\u1ebb<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/87975\/quyet-dinh-quan-ly-kenh-phan-phoi\/\" rel=\"nofollow\" name=\"tim_hieu_them\" target=\"_blank\">[Slide] C\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i \u2013 N\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/18315\/10-chien-luoc-dinh-gia-san-pham-pho-bien-trong-marketing\/\" rel=\"nofollow\" name=\"tim_hieu_them\" target=\"_blank\">Top 10 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi ph\u1ed5 bi\u1ebfn trong marketing<\/a><\/li><\/div> <div class=\"a-single a-62\"><div class=\"change-knowledge\"><\/div>\r\n<style>\r\n    .change-knowledge{\r\n        padding: 14px 0px;\r\n    }\r\n<\/style><\/div><\/p>\n<h2 style=\"text-align: justify;\"><strong>2. C\u00e1c y\u1ebfu t\u1ed1 h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng<\/strong><\/h2>\n<figure id=\"attachment_93530\" aria-describedby=\"caption-attachment-93530\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93530\" src=\"\/wp-content\/uploads\/2023\/05\/cac-yeu-to-anh-huong-thanh-cong-quan-tri-nganh-hang.png\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2023\/05\/cac-yeu-to-anh-huong-thanh-cong-quan-tri-nganh-hang.png 740w, \/wp-content\/uploads\/2023\/05\/cac-yeu-to-anh-huong-thanh-cong-quan-tri-nganh-hang-500x338.png 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-93530\" class=\"wp-caption-text\">C\u00e1c y\u1ebfu t\u1ed1 h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ed5 ch\u1ee9c v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn. \u0110\u1ec3 vi\u1ec7c \u00e1p d\u1ee5ng quy tr\u00ecnh \u0111\u01b0\u1ee3c di\u1ec5n ra thu\u1eadn l\u1ee3i, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, c\u1ed1t l\u00f5i trong qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>2.1 Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng l\u00e0 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. L\u00fd do doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng hay b\u00e1o c\u00e1o ng\u00e0nh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, c\u00e1c doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng gian t\u1ea1i c\u1eeda h\u00e0ng.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?source=Amisblog&amp;campaign=quan-tri-nganh-hang&amp;term=CucKV\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-92462 aligncenter\" src=\"\/wp-content\/uploads\/2023\/05\/banner-giai-phap-QL-ban-hang-toan-dien-20230107-02-1.jpg\" alt=\"\" width=\"720\" height=\"130\" srcset=\"\/wp-content\/uploads\/2023\/05\/banner-giai-phap-QL-ban-hang-toan-dien-20230107-02-1.jpg 720w, \/wp-content\/uploads\/2023\/05\/banner-giai-phap-QL-ban-hang-toan-dien-20230107-02-1-500x90.jpg 500w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>2.2 H\u1ee3p t\u00e1c li\u00ean ch\u1ee9c n\u0103ng gi\u1eefa c\u00e1c ph\u00f2ng ban\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng y\u00eau c\u1ea7u s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c ph\u00f2ng ban kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1eef ph\u00f2ng Sales v\u00e0 Marketing, hay ph\u00f2ng qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00fd do gi\u1ea3i th\u00edch cho s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c h\u1ee3p t\u00e1c n\u00e0y l\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a d\u1eef li\u1ec7u, th\u00f4ng tin chi ti\u1ebft v\u00e0 kinh nghi\u1ec7m m\u00e0 c\u00e1c ph\u00f2ng ban c\u00f3 \u0111\u01b0\u1ee3c.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ef1 ph\u1ed1i h\u1ee3p n\u00e0y c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7 h\u1ed5ng trong chu\u1ed7i cung \u1ee9ng, t\u1ed1i \u01b0u h\u00f3a giao ti\u1ebfp n\u1ed9i b\u1ed9 v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh. Qua vi\u1ec7c k\u1ebft h\u1ee3p c\u00f9ng nhau, doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1ec1 ra.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>2.3 Giao ti\u1ebfp v\u00e0 \u0111\u00e0o t\u1ea1o\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng tr\u00ean quy m\u00f4 l\u1edbn, vi\u1ec7c chu\u1ea9n h\u00f3a quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng thi\u1ebft y\u1ebfu \u0111\u1ec3 ng\u0103n ng\u1eeba nh\u1eefng gi\u00e1n \u0111o\u1ea1n hay tr\u00f9ng l\u1eb7p trong x\u1eed l\u00fd c\u00f4ng vi\u1ec7c. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 n\u1eafm r\u00f5 kh\u00e1i ni\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a m\u00ecnh trong quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i truy\u1ec1n \u0111\u1ea1t r\u00f5 nh\u1eefng l\u1ee3i \u00edch \u0111i k\u00e8m v\u00e0 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ea7n thi\u1ebft. H\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o c\u00f3 th\u1ec3 bao g\u1ed3m gi\u00e1o d\u1ee5c nh\u00e2n vi\u00ean v\u1ec1 c\u00e1ch \u0111\u1ecbnh ngh\u0129a, ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, gi\u1ea3i th\u00edch cho \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, khuy\u1ebfn m\u00e3i v\u00e0 t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng gian c\u0169ng s\u1ebd c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c. Giao ti\u1ebfp v\u00e0 \u0111\u00e0o t\u1ea1o hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft v\u00e0 k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 gi\u1eefa nh\u00e2n vi\u00ean.\u00a0<\/span><\/p>\n<h3><strong>2.4 \u0110\u00e1nh gi\u00e1, c\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh li\u00ean t\u1ee5c\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u00e1nh gi\u00e1, c\u1ea3i ti\u1ebfn, v\u00e0 t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng ng\u1eebng ngh\u1ec9 t\u1eeb ph\u00eda doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean nh\u1eefng thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t quy tr\u00ecnh v\u00e0 \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb, vi\u1ec7c tinh ch\u1ec9nh quy tr\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap doanh nghi\u1ec7p gia t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c c\u0169ng s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>3. \u00c1p d\u1ee5ng quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng v\u00e0o th\u1ef1c t\u1ebf<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>3.1 B\u01b0\u1edbc 1: \u0110i\u0323nh nghi\u0303a nga\u0300nh ha\u0300ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Danh m\u1ee5c l\u00e0 m\u1ed9t c\u1ea5u tr\u00fac quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb. C\u00e1c danh m\u1ee5c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh t\u01b0\u01a1ng \u0111\u1ed3ng m\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1eb7c s\u1ebd ph\u00e2n ph\u1ed1i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh danh m\u1ee5c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1: m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p, t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u2026 Tuy nhi\u00ean, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m trong c\u00f9ng m\u1ed9t danh m\u1ee5c.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c danh m\u1ee5c th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo c\u1ea5u tr\u00fac ph\u00e2n c\u1ea5p, trong \u0111\u00f3 danh m\u1ee5c l\u1edbn s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c danh m\u1ee5c nh\u1ecf. V\u00ed d\u1ee5 \u0111\u1ed3 gia d\u1ee5ng (danh m\u1ee5c l\u1edbn) bao g\u1ed3m gi\u01b0\u1eddng, b\u00e0n gh\u1ebf, c\u00e1c lo\u1ea1i t\u1ee7\u2026 (danh m\u1ee5c nh\u1ecf)<\/span><\/p>\n<figure id=\"attachment_93536\" aria-describedby=\"caption-attachment-93536\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93536\" src=\"\/wp-content\/uploads\/2023\/05\/vi-du-ve-phan-cap-san-pham.png\" alt=\"M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 vi\u1ec7c ph\u00e2n c\u1ea5p s\u1ea3n ph\u1ea9m\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2023\/05\/vi-du-ve-phan-cap-san-pham.png 740w, \/wp-content\/uploads\/2023\/05\/vi-du-ve-phan-cap-san-pham-500x338.png 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-93536\" class=\"wp-caption-text\">M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 vi\u1ec7c ph\u00e2n c\u1ea5p s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>3.2 B\u01b0\u1edbc 2: Xa\u0301c \u0111i\u0323nh t\u00e2\u0300m quan tro\u0323ng nga\u0300nh ha\u0300ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p trong danh m\u1ee5c \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh. M\u1ed7i s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng kh\u00e1c nhau \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0M\u1ed9t s\u1ed1 t\u00e1c \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ebfn doanh nghi\u1ec7p: V\u00ed d\u1ee5: S\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p kh\u00f4ng \u0111\u01b0\u1ee3c b\u00e1n r\u1ed9ng r\u00e3i\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m gi\u00fap t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p: V\u00ed d\u1ee5: H\u00e3ng qu\u1ea7n \u00e1o cao c\u1ea5p c\u1ee7a 1 nh\u00e0 thi\u1ebft k\u1ebf n\u1ed5i ti\u1ebfng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m th\u01b0\u1eddng ng\u00e0y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng mua th\u01b0\u1eddng xuy\u00ean: V\u00ed d\u1ee5: \u0111\u1ed3 \u0103n nh\u1eb9, d\u1ee5ng c\u1ee5 t\u1ea9y r\u1eeda, \u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c danh m\u1ee5c v\u00e0 s\u1ea3n ph\u1ea9m ph\u00e2n ph\u1ed1i cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t c\u00e1ch s\u1eafp x\u1ebfp th\u01b0\u1eddng g\u1eb7p l\u00e0 vi\u1ec7c \u0111\u1eb7t tr\u1ee9ng v\u00e0 s\u1eefa \u1edf v\u1ecb tr\u00ed s\u00e2u nh\u1ea5t c\u1ee7a c\u1eeda h\u00e0ng. \u0110\u1ec3 c\u00f3 th\u1ec3 mua nh\u1eefng th\u1ee9 n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd \u0111i qua r\u1ea5t nhi\u1ec1u nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c. Kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u0169ng v\u00ec v\u1eady m\u00e0 t\u0103ng l\u00ean\u00a0<\/span><\/p>\n<figure id=\"attachment_93533\" aria-describedby=\"caption-attachment-93533\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93533\" src=\"\/wp-content\/uploads\/2023\/05\/quan-tri-nganh-hang.jpg\" alt=\"M\u1ed9t t\u1ee7 \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed s\u1ebd gi\u00fap ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c c\u1ea3 nh\u1eefng m\u1eb7t h\u00e0ng kh\u00e1c\" width=\"740\" height=\"555\" srcset=\"\/wp-content\/uploads\/2023\/05\/quan-tri-nganh-hang.jpg 740w, \/wp-content\/uploads\/2023\/05\/quan-tri-nganh-hang-500x375.jpg 500w, \/wp-content\/uploads\/2023\/05\/quan-tri-nganh-hang-80x60.jpg 80w, \/wp-content\/uploads\/2023\/05\/quan-tri-nganh-hang-160x120.jpg 160w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-93533\" class=\"wp-caption-text\">M\u1ed9t t\u1ee7 \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed s\u1ebd gi\u00fap ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c c\u1ea3 nh\u1eefng m\u1eb7t h\u00e0ng kh\u00e1c<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>3.3 B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 ng\u00e0nh h\u00e0ng\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi 1 doanh nghi\u1ec7p b\u00e1n l\u1ebb, x\u00e1c \u0111\u1ecbnh danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng. Doanh nghi\u1ec7p c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch ph\u00e2n lo\u1ea1i v\u00e0 s\u1eafp x\u1ebfp th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u00e1c danh m\u1ee5c.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. D\u1ef1a v\u00e0o c\u00e1c danh m\u1ee5c \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn, doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u01b0\u01a1ng \u1ee9ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi \u0111\u00e1nh gi\u00e1 t\u1ea7m quan tr\u1ecdng c\u1ee7a danh m\u1ee5c, m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc l\u00e0: m\u1ee9c chi ti\u00eau cho danh m\u1ee5c, t\u1ea7n su\u1ea5t mua h\u00e0ng, m\u1eadt \u0111\u1ed9 ph\u00e2n ph\u1ed1i danh m\u1ee5c\u2026 Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 kh\u00f4ng ch\u1ec9 d\u1ef1a nh\u00ecn g\u00f3c nh\u00ecn c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>3.4 B\u01b0\u1edbc 4: Xa\u0301c \u0111i\u0323nh mu\u0323c ti\u00eau nga\u0300nh ha\u0300ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c danh m\u1ee5c s\u1ea3n ph\u1ea9m ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, d\u1ef1a v\u00e0o nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 l\u1ee3i nhu\u1eadn, th\u1ecb ph\u1ea7n, xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng\u2026 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng m\u1ee5c ti\u00eau t\u01b0\u01a1ng \u1ee9ng m\u00e0 danh m\u1ee5c c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan h\u01a1n trong t\u01b0\u01a1ng lai khi \u0111\u00e1nh gi\u00e1 t\u00ednh th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 s\u1ef1 hi\u1ec3u qu\u1ea3 c\u1ee7a quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>3.5 B\u01b0\u1edbc 5: Chi\u00ea\u0301n l\u01b0\u01a1\u0323c nga\u0300nh ha\u0300ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c cho t\u1eebng danh m\u1ee5c. D\u1ef1a tr\u00ean nh\u1eefng KPI m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ecbnh ra \u1edf b\u01b0\u1edbc 4 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng \u1ee9ng.\u00a0<\/span><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o \u0111i\u1ec1u g\u00ec \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i c\u1ea7n l\u01b0\u1ee3ng l\u1edbn v\u1ed1n, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap ki\u1ebfm v\u1ec1 nhi\u1ec1u doanh thu nh\u1ea5t c\u00f3 th\u1ec3.\u00a0<\/span><span style=\"font-weight: 400;\">Tuy nhi\u00ean, n\u1ebfu ngu\u1ed3n v\u1ed1n c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 \u1ed5n \u0111\u1ecbnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u01b0u ti\u00ean l\u1ee3i nhu\u1eadn ho\u1eb7c k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua nhi\u1ec1u m\u1eb7t h\u00e0ng h\u01a1n trong m\u1ed9t l\u01b0\u1ee3t mua s\u1eafm.\u00a0<\/span><\/p>\n<p><div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-guide.png?ver=1.0.0\"><div><span>Qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/span><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?source=Amisblog&campaign=quan-tri-nganh-hang&term=CucKV\" rel=\"nofollow\" name=\"link_keynote\" target=\"_blank\">D\u00f9ng th\u1eed MISA AMIS CRM mi\u1ec5n ph\u00ed ngay<\/a><\/div><\/div> <div class=\"a-single a-63\"><div class=\"change-beginner-guide\"><\/div> \r\n<style>\r\n    .change-beginner-guide{\r\n        padding: 14px 0px;\r\n    }\r\n<\/style><\/div><\/p>\n<h3 style=\"text-align: justify;\"><strong>3.6 B\u01b0\u1edbc 6: Chi\u00ea\u0301n thu\u00e2\u0323t nga\u0300nh ha\u0300ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra trong b\u01b0\u1edbc 5, doanh nghi\u1ec7p c\u1ea7n ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c. M\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 bao g\u1ed3m \u0111\u1ecbnh gi\u00e1, t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, l\u1eadp k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i v\u00e0 s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, khi c\u00e1c gia \u0111\u00ecnh \u0111i mua h\u00e0ng c\u00f9ng tr\u1ebb nh\u1ecf, h\u1ecd th\u01b0\u1eddng xuy\u00ean mua s\u1ea3n ph\u1ea9m k\u1eb9o quanh qu\u1ea7y thanh to\u00e1n. V\u00ec v\u1eady, n\u1ebfu doanh nghi\u1ec7p \u0111\u1eb7t m\u1ed9t s\u1ea3n ph\u1ea9m ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i c\u1ea1nh nh\u1eefng s\u1ea3n ph\u1ea9m k\u1eb9o n\u00e0y th\u00ec s\u1ebd d\u1ec5 v\u00e0o t\u1ea7m m\u1eaft kh\u00e1ch h\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 t\u1ed1i \u01b0u cho th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Khi \u00e1p d\u1ee5ng nhi\u1ec1u chi\u1ebfn thu\u1eadt kh\u00e1c nhau, doanh nghi\u1ec7p l\u01b0u \u00fd \u0111\u1ec3 kh\u00f4ng x\u1ea3y ra s\u1ef1 thi\u1ebfu nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 quy tr\u00ecnh.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>3.7 B\u01b0\u1edbc 7: Tri\u00ea\u0309n khai hoa\u0323t \u0111\u00f4\u0323ng nga\u0300nh ha\u0300ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc tri\u1ec3n khai n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t, \u0111\u00f3ng g\u00f3p ph\u1ea7n l\u1edbn cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u00e0 t\u00ednh li\u00ean k\u1ebft gi\u1eefa c\u00e1c ph\u00f2ng ban, chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 chi\u1ebfn thu\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean. N\u1ebfu ngu\u1ed3n l\u1ef1c cho ph\u00e9p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c chuy\u00ean gia hi\u1ec3u r\u00f5 v\u1ec1 quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng, nh\u1eb1m n\u0103ng cao kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>3.8 B\u01b0\u1edbc 8: \u0110a\u0301nh gia\u0301 k\u00ea\u0301t qua\u0309<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong b\u01b0\u1edbc n\u00e0y, t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ec1 ra.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1, ch\u1eb3ng nh\u01b0 h\u1ea1n nh\u01b0 doanh thu b\u00e1n h\u00e0ng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qua vi\u1ec7c \u0111\u00e1nh gi\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn thu\u1eadt n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 chi\u1ebfn thu\u1eadt n\u00e0o c\u00f3 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quay l\u1ea1i v\u1edbi v\u00ed d\u1ee5 k\u1ec3 tr\u00ean v\u1ec1 vi\u1ec7c \u0111\u1eb7t s\u1ea3n ph\u1ea9m c\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh k\u1eb9o. N\u1ebfu vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng mang l\u1ea1i \u0111\u01b0\u1ee3c doanh thu d\u1ef1 ki\u1ebfn th\u00ec doanh nghi\u1ec7p h\u00e3y c\u00e2n nh\u1eafc chi\u1ebfn l\u01b0\u1ee3c m\u1edbi. Thay v\u00ec ch\u1ec9 \u0111\u1eb7t c\u1ea1nh s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, m\u1ed9t t\u1ea5m poster s\u1ebd t\u0103ng \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi nh\u1eefng b\u01b0\u1edbc tr\u00ean, doanh nghi\u1ec7p c\u1ea7n l\u1eb7p l\u1ea1i vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i ti\u1ebfn chi\u1ebfn thu\u1eadt li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>4. Case study &#8211; Walmart<\/strong><\/h2>\n<figure id=\"attachment_93531\" aria-describedby=\"caption-attachment-93531\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93531\" src=\"\/wp-content\/uploads\/2023\/05\/case-study-walmart.png\" alt=\"Bi\u1ec3u t\u01b0\u1ee3ng \u201cGreat for you\u201d \u0111\u01b0\u1ee3c Walmart thi\u1ebft k\u1ebf\" width=\"740\" height=\"410\" srcset=\"\/wp-content\/uploads\/2023\/05\/case-study-walmart.png 740w, \/wp-content\/uploads\/2023\/05\/case-study-walmart-500x277.png 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-93531\" class=\"wp-caption-text\">Bi\u1ec3u t\u01b0\u1ee3ng \u201cGreat for you\u201d \u0111\u01b0\u1ee3c Walmart thi\u1ebft k\u1ebf<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/50047\/phan-tich-chien-luoc-kinh-doanh-cua-walmart\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Walmart<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng v\u1ec1 doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111\u00e3 \u00e1p d\u1ee5ng quy tr\u00ecnh qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng. C\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Walmart li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e1c \u0111\u1ecbnh c\u00e1c danh m\u1ee5c c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 t\u1ea1o ra c\u00e1c lo\u1ea1i ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, m\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng c\u1ee7a Walmart l\u00e0 d\u1ef1 \u00e1n &#8220;Great for you&#8221;. D\u1ef1a v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, Walmart \u0111\u00e3 b\u1eaft \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c v\u00e0 c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m mang nh\u00e3n hi\u1ec7u ri\u00eang, c\u1ea3i thi\u1ec7n b\u1ea3ng ch\u1ec9 d\u1eabn v\u00e0 c\u00e1ch s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh 2 b\u01b0\u1edbc.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>4.1 B\u01b0\u1edbc 1: T\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 tr\u00e1i c\u00e2y, rau, ng\u0169 c\u1ed1c nguy\u00ean h\u1ea1t gi\u00e0u ch\u1ea5t x\u01a1, s\u1eefa \u00edt ch\u1ea5t b\u00e9o \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ti\u00eau th\u1ee5.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u00e1p \u1ee9ng ph\u1ea3i \u0111\u00e1p \u1ee9ng m\u1ed9t trong 2 ti\u00eau ch\u00ed: A ho\u1eb7c B.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>4.1.1 Ti\u00eau ch\u00ed A: C\u00e1c s\u1ea3n ph\u1ea9m m\u1ed9t th\u00e0nh ph\u1ea7n \u0111\u00e1p \u1ee9ng m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau:\u00a0<\/strong><\/h4>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0 tr\u00e1i c\u00e2y ho\u1eb7c rau c\u1ee7 (t\u01b0\u01a1i, \u0111\u00f4ng l\u1ea1nh, \u0111\u00f3ng h\u1ed9p, s\u1ea5y kh\u00f4 v\u00e0 100% n\u01b0\u1edbc \u00e9p)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m 100% ng\u0169 c\u1ed1c nguy\u00ean h\u1ea1t (v\u00ed d\u1ee5: y\u1ebfn m\u1ea1ch c\u00e1n m\u1ecfng, l\u00faa m\u1ea1ch, b\u1ecfng ng\u00f4)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eefa v\u00e0 s\u1eefa chua d\u1ea1ng l\u1ecfng kh\u00f4ng c\u00f3 h\u01b0\u01a1ng v\u1ecb, \u00edt b\u00e9o ho\u1eb7c kh\u00f4ng b\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0 th\u1ef1c ph\u1ea9m ph\u1ea9m protein (tr\u1ee9ng, h\u1ea3i s\u1ea3n, th\u1ecbt\u2026) \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 \u0111\u1ecbnh ngh\u0129a c\u1ee7a USDA (b\u1ed9 N\u00f4ng Nghi\u1ec7p Hoa k\u1ef3) v\u1ec1 n\u1ea1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ea5t b\u00e9o\/d\u1ea7u v\u00e0 qu\u1ea3 h\u1ea1ch\/h\u1ea1t (bao g\u1ed3m c\u1ea3 ph\u1ebft) v\u1edbi \u2264 15% t\u1ed5ng l\u01b0\u1ee3ng calo \u0111\u1ebfn t\u1eeb ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><strong>4.1.2 Ti\u00eau ch\u00ed B: C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9a m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a B\u01b0\u1edbc 2<\/strong><\/h4>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u00e1i c\u00e2y ho\u1eb7c rau c\u1ee7 (t\u01b0\u01a1i, \u0111\u00f4ng l\u1ea1nh, \u0111\u00f3ng h\u1ed9p, s\u1ea5y kh\u00f4 v\u00e0 100% n\u01b0\u1edbc \u00e9p)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m ng\u0169 c\u1ed1c c\u00f3 h\u00e0m l\u01b0\u1ee3ng ng\u0169 c\u1ed1c nguy\u00ean h\u1ea1t \u2265 50% ho\u1eb7c cung c\u1ea5p 8g ng\u0169 c\u1ed1c nguy\u00ean h\u1ea1t v\u00e0 3g ch\u1ea5t x\u01a1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa \u00edt b\u00e9o ho\u1eb7c kh\u00f4ng b\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0 th\u1ef1c ph\u1ea9m ph\u1ea9m protein (tr\u1ee9ng, h\u1ea3i s\u1ea3n, th\u1ecbt\u2026) \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 \u0111\u1ecbnh ngh\u0129a c\u1ee7a USDA (b\u1ed9 N\u00f4ng Nghi\u1ec7p Hoa k\u1ef3) v\u1ec1 n\u1ea1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ea5t b\u00e9o\/d\u1ea7u v\u00e0 qu\u1ea3 h\u1ea1ch\/h\u1ea1t (bao g\u1ed3m c\u1ea3 ph\u1ebft) v\u1edbi \u2264 15% t\u1ed5ng l\u01b0\u1ee3ng calo \u0111\u1ebfn t\u1eeb ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>4.2 B\u01b0\u1edbc 2: H\u1ea1n ch\u1ebf c\u00e1c ch\u1ea5t kh\u00f4ng t\u1ed1t cho s\u1ee9c kh\u1ecfe<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c ch\u1ea5t Walmart t\u1eadp trung gi\u1ea3m thi\u1ec3u bao g\u1ed3m ch\u1ea5t b\u00e9o chuy\u1ec3n h\u00f3a v\u00e0 ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a, natri v\u00e0 \u0111\u01b0\u1eddng b\u1ed5 sung.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi c\u1eaft gi\u1ea3m c\u00e1c ch\u1ea5t n\u00e0y, nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed sau \u0111\u00e2y \u0111\u1ec3 \u0111\u01b0\u1ee3c g\u1eafn m\u1eafc \u201cGreat for you\u201d\u201d:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Ti\u00eau ch\u00ed: <\/b><span style=\"font-weight: 400;\">C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c \u201cTi\u00eau ch\u00ed B\u201d v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u sau \u0111\u00e2y<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5ng l\u01b0\u1ee3ng ch\u1ea5t b\u00e9o: \u00cdt h\u01a1n 35% t\u1ed5ng l\u01b0\u1ee3ng calo\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ea5t b\u00e9o b\u00e3o h\u00f2a: \u00cdt h\u01a1n 10% t\u1ed5ng l\u01b0\u1ee3ng calo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ea5t b\u00e9o chuy\u1ec3n h\u00f3a: \u0110\u01b0\u1ee3c d\u00e1n nh\u00e3n 0 gram, kh\u00f4ng c\u00f3 d\u1ea7u v\u00e0 ch\u1ea5t b\u00e9o hydro h\u00f3a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Natri trong c\u00e1c s\u1ea3n ph\u1ea9m m\u1ed9t th\u00e0nh ph\u1ea7n: \u2264 380mg\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0\u1eddng b\u1ed5 sung: Kh\u00f4ng qu\u00e1 10% t\u1ed5ng l\u01b0\u1ee3ng calo<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_93532\" aria-describedby=\"caption-attachment-93532\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-93532\" src=\"\/wp-content\/uploads\/2023\/05\/gian-hang-online-cua-walmart.png\" alt=\"Gian h\u00e0ng online c\u1ee7a Walmart v\u1edbi r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ea1t ti\u00eau chu\u1ea9n \u201cGreat for you\u201d\" width=\"740\" height=\"549\" srcset=\"\/wp-content\/uploads\/2023\/05\/gian-hang-online-cua-walmart.png 740w, \/wp-content\/uploads\/2023\/05\/gian-hang-online-cua-walmart-500x371.png 500w, \/wp-content\/uploads\/2023\/05\/gian-hang-online-cua-walmart-80x60.png 80w, \/wp-content\/uploads\/2023\/05\/gian-hang-online-cua-walmart-160x120.png 160w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-93532\" class=\"wp-caption-text\">Gian h\u00e0ng online c\u1ee7a Walmart v\u1edbi r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ea1t ti\u00eau chu\u1ea9n \u201cGreat for you\u201d<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho chi\u1ebfn d\u1ecbch n\u00e0y, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c c\u1ee7a Walmart c\u00f3 t\u00ean \u201cGlobal Food Safety Compliance\u201d c\u0169ng c\u00f3 li\u00ean quan.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Ph\u00f3 Ch\u1ee7 t\u1ecbch d\u1ef1 \u00e1n tr\u00ean, h\u01a1n 100 nh\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u00e0 ti\u1ebfn s\u0129 v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m \u0111\u00e3 tham gia. H\u1ecd g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, v\u1eadn chuy\u1ec3n, nh\u00e0 kho. Quan tr\u1ecdng nh\u1ea5t l\u00e0 vi\u1ec7c h\u1ecd gi\u00e1m s\u00e1t ch\u01b0\u01a1ng tr\u00ecnh an to\u00e0n th\u1ef1c ph\u1ea9m c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p cho Walmart.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>5. T\u1ed5ng k\u1ebft\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng <strong>qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n vi\u1ec7c kinh doanh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb c\u1ea1nh tranh cao nh\u01b0 hi\u1ec7n t\u1ea1i, quy tr\u00ecnh qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc vi\u1ec7c tri\u1ec3n khai quy tr\u00ecnh qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh danh m\u1ee5c, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3: B\u00f9i Ho\u00e0ng H\u1ea3i<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p 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214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 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border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng l\u00e0 m\u1ed9t quy tr\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 c\u00e1ch nh\u1eadp kho, \u0111\u1ecbnh gi\u00e1, qu\u1ea3ng b\u00e1 v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng\/h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd.\u00a0 V\u1edbi m\u1ee5c ti\u00eau gi\u00fap c\u00e1c nh\u00e0 [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_93528\" class=\"pvc_stats total_only  \" data-element-id=\"93528\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":126,"featured_media":93535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2456],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng: Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng: Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/93528\/quan-tri-nganh-hang\/","url":"https:\/\/amis.misa.vn\/93528\/quan-tri-nganh-hang\/","name":"Qu\u1ea3n tr\u1ecb ng\u00e0nh h\u00e0ng: Ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n 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