{"id":85271,"date":"2023-03-02T09:30:52","date_gmt":"2023-03-02T02:30:52","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=85271"},"modified":"2024-04-05T14:50:19","modified_gmt":"2024-04-05T07:50:19","slug":"thi-truong-my-pham-viet-nam","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/85271\/thi-truong-my-pham-viet-nam\/","title":{"rendered":"T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam: Ti\u1ec1m n\u0103ng v\u00e0 th\u00e1ch th\u1ee9c"},"content":{"rendered":"

T<\/strong>h\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam<\/b> hi\u1ec7n \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o h\u00e0ng n\u0103ng \u0111\u1ed9ng nh\u1ea5t trong khu v\u1ef1c. Theo \u0111\u01b0a tin t\u1eeb b\u00e1o Tu\u1ed5i Tr\u1ebb, ri\u00eang trong giai \u0111o\u1ea1n 2018 – 2022, t\u1ef7 l\u1ec7 ph\u1ee5 n\u1eef Vi\u1ec7t Nam th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p \u0111\u00e3 t\u0103ng t\u1eeb 76% l\u00ean \u0111\u1ebfn 86%.\u00a0<\/span><\/p>\n

Theo th\u00f4ng tin t\u1eeb m\u1ed9t s\u1ed1 trang tin \u0111i\u1ec7n t\u1eed, trong v\u00f2ng 10 n\u0103m t\u1edbi,<\/span> th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam<\/b> s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 15% – 20% m\u1ed7i n\u0103m. Trong \u0111\u00f3, ri\u00eang th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da c\u1ee7a Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb kho\u1ea3ng 850 tri\u1ec7u USD v\u00e0o n\u0103m 2019, v\u00e0 d\u1ef1 \u0111o\u00e1n t\u0103ng \u0111\u1ebfn 1.900 tri\u1ec7u USD v\u00e0o n\u0103m 2027 – t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u00e9p trung b\u00ecnh \u0111\u1ea1t kho\u1ea3ng 11,7% trong giai \u0111o\u1ea1n 2021 – 2027.<\/span><\/p>\n

V\u1eady, t\u00ecnh h\u00ecnh <\/span>th\u1ef1c t\u1ebf c\u1ee7a <\/span>th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam<\/b> \u1edf giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i <\/span>nh\u01b0 th\u1ebf n\u00e0o? Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00f9ng nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a <\/span>th\u1ecb tr\u01b0\u1eddng n\u00e0y trong t\u01b0\u01a1ng lai l\u00e0 g\u00ec? <\/span>H\u00e3y c\u00f9ng MISA \u0111i\u1ec3m qua nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y ngay sau \u0111\u00e2y.\u00a0<\/span><\/p>\n

\u0110\u1ecdc th\u00eam: Ph\u1ea7n m\u1ec1m DMS<\/a> l\u00e0 g\u00ec? Top 8 h\u1ec7 th\u1ed1ng DMS t\u1ed1t nh\u1ea5t<\/p>\n

I. T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam<\/b><\/h2>\n

1. C\u00e1c s\u1ea3n ph\u1ea9m ngo\u1ea1i nh\u1eadp \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a B\u1ed9 Th\u01b0\u01a1ng m\u1ea1i Hoa K\u1ef3, hi\u1ec7n nay c\u00f3 \u0111\u1ebfn kho\u1ea3ng 93% c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n ti\u00eau th\u1ee5 t\u1ea1i Vi\u1ec7t Nam l\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c nh\u1eadp kh\u1ea9u, v\u1edbi t\u1ed5ng kim ng\u1ea1ch nh\u1eadp kh\u1ea9u ghi nh\u1eadn \u0111\u1ea1t kho\u1ea3ng 950 tri\u1ec7u USD v\u00e0o n\u0103m 2019.<\/span><\/p>\n

Trong \u0111\u00f3, chi\u1ebfm \u01b0u th\u1ebf tuy\u1ec7t \u0111\u1ed1i l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb H\u00e0n Qu\u1ed1c v\u1edbi 30% t\u1ed5ng th\u1ecb ph\u1ea7n, theo sau l\u00e0 Li\u00ean minh ch\u00e2u \u00c2u, Nh\u1eadt B\u1ea3n, Th\u00e1i Lan, v\u00e0 Hoa K\u1ef3. Ngo\u00e0i ra, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c v\u00e0 Singapore hi\u1ec7n c\u0169ng \u0111ang chi\u1ebfm l\u0129nh m\u1ed9t t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n nh\u1ea5t \u0111\u1ecbnh<\/span><\/p>\n

Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb H\u00e0n Qu\u1ed1c \u0111ang g\u1ea7n nh\u01b0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u kh\u00f4ng \u0111\u00e1ng ng\u1ea1c nhi\u00ean, b\u1edfi H\u00e0n Qu\u1ed1c v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t qu\u1ed1c gia s\u1edf h\u1eefu r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m v\u00e0 ch\u0103m s\u00f3c da n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n

Th\u00f4ng qua nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, hay blog h\u01b0\u1edbng d\u1eabn l\u00e0m \u0111\u1eb9p, nh\u1eefng th\u1ea7n t\u01b0\u1ee3ng v\u00e0 g\u01b0\u01a1ng m\u1eb7t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng kh\u00e1c t\u1edbi t\u1eeb H\u00e0n Qu\u1ed1c \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean l\u00e0n s\u00f3ng ch\u0103m s\u00f3c s\u1eafc \u0111\u1eb9p c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ea9y m\u1ea1nh s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a <\/span>th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam.<\/b><\/p>\n

C\u00e1c h\u00e3ng m\u1ef9 ph\u1ea9m nh\u01b0 The Face Shop, Innisfree, 3CE,… \u0111\u1ec1u m\u1eddi c\u00e1c ca s\u0129 ho\u1eb7c di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng c\u1ee7a x\u1ee9 s\u1edf kim chi l\u00e0m g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m nh\u00f3m nh\u1ea1c nam \u0111\u00ecnh \u0111\u00e1m BTS, SNSD,…<\/span><\/p>\n

2. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba \u0111ang d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n

T\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n ch\u1ee7 y\u1ebfu t\u1eadp trung ph\u00e1t tri\u1ec3n ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u00e0m \u0111\u1eb9p c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean c\u00f3 th\u1ec3 th\u1ea5y, hi\u00ea\u0323n nay s\u00f4\u0301 l\u01b0\u01a1\u0323ng th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam tham gia va\u0300o thi\u0323 tr\u01b0\u01a1\u0300ng \u0111ang nga\u0300y ca\u0300ng t\u0103ng v\u01a1\u0301i nh\u01b0\u0303ng do\u0300ng my\u0303 ph\u00e2\u0309m \u0111a da\u0323ng v\u00e0 \u0111\u00f4\u0323c \u0111a\u0301o v\u1ec1 m\u1eabu m\u00e3 kh\u00f4ng thua k\u00e9m ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u n\u01b0\u01a1\u0301c ngoa\u0300i, gi\u00e1 c\u1ea3 l\u1ea1i ph\u00f9 h\u1ee3p. \u0110\u1ed3ng th\u1eddi, v\u1edbi \u0111\u00f4\u0323 am hi\u00ea\u0309u thi\u0323 tr\u01b0\u01a1\u0300ng va\u0300 \u0111\u0103\u0323c \u0111i\u00ea\u0309m cu\u0309a ng\u01b0\u01a1\u0300i ti\u00eau du\u0300ng Vi\u00ea\u0323t, \u0111\u00e2y la\u0300 m\u00f4\u0323t l\u01a1\u0323i th\u00ea\u0301 giu\u0301p ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u my\u0303 ph\u00e2\u0309m Vi\u00ea\u0323t tham gia va\u0300 chi\u00ea\u0301m li\u0303nh thi\u0323 tr\u01b0\u01a1\u0300ng.<\/span><\/p>\n

M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba nh\u01b0 Thorakao, Saigon Cosmetic, Sao Th\u00e1i D\u01b0\u01a1ng, Cocoon\u2026 \u0111ang d\u1ea7n b\u1eaft \u0111\u1ea7u g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh trong <\/span>quy m\u00f4 th\u1ecb tr\u01b0\u1eddng<\/b><\/a> m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam.<\/b><\/p>\n

\"Cocoon
Cocoon – M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Vi\u1ec7t l\u00e0nh t\u00ednh \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng (Ngu\u1ed3n: Cocoon)<\/figcaption><\/figure>\n

T\u00ecm hi\u1ec3u th\u00eam<\/div>
  • T\u1ed5ng h\u1ee3p c\u00e1c m\u1eabu l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh m\u1ef9 ph\u1ea9m chi ti\u1ebft nh\u1ea5t<\/a><\/li>
  • L\u1eadp k\u1ebf ho\u1ea1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho c\u00e1c c\u00f4ng ty h\u00f3a m\u1ef9 ph\u1ea9m<\/a><\/li>
  • 6 c\u00e1ch ch\u1ed1t sale m\u1ef9 ph\u1ea9m \u201cth\u1ea7n th\u00e1nh\u201d gi\u00fap \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 b\u00e1n h\u00e0ng<\/a><\/li><\/div>
    <\/div>\r\n