{"id":81353,"date":"2023-02-01T11:41:49","date_gmt":"2023-02-01T04:41:49","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=81353"},"modified":"2023-09-06T16:58:05","modified_gmt":"2023-09-06T09:58:05","slug":"ban-buon-duoc-pham","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","title":{"rendered":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"},"content":{"rendered":"
Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn.\u00a0<\/strong><\/p>\nB\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/strong><\/p>\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nT\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\nC\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. Vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u1ee7a x\u00fac ti\u1ebfn l\u00e0 g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1 th\u00f4ng qua vi\u1ec7c th\u00fac \u0111\u1ea9y mua h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. B\u1edfi n\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\nNh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao uy t\u00edn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u – y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng h\u01a1n. V\u00ec th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 nh\u00e0 thu\u1ed1c s\u1ebd t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p th\u00f4ng qua c\u00e1c ngu\u1ed3n th\u00f4ng tin ch\u00ednh th\u1ed1ng nh\u01b0 c\u01a1 s\u1edf ban ng\u00e0nh, b\u00e1o, \u0111\u00e0i truy\u1ec1n h\u00ecnh ho\u1eb7c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean tr\u01b0\u1edbc \u0111\u00f3 gi\u1edbi thi\u1ec7u thu\u1ed1c cho h\u1ecd. M\u00e0 x\u00fac ti\u1ebfn ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m xu\u1ea5t hi\u1ec7n trong c\u00e1c ngu\u1ed3n th\u00f4ng tin n\u00e0y.<\/span><\/p>\nC\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. B\u1edfi quy tr\u00ecnh thu mua \u1edf c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p; Nh\u1edd \u0111\u00f3, c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn th\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd lu\u00f4n \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f2n \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u00fang c\u00e1ch, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh nh\u1eefng r\u1ee7i ro y t\u1ebf. B\u1edfi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 k\u00eanh th\u00f4ng tin ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p g\u00f3p ph\u1ea7n tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin y t\u1ebf k\u1ecbp th\u1eddi.<\/span><\/b><\/p>\nT\u00ecm hi\u1ec3u th\u00eam<\/div> B\u00e1o c\u00e1o ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m 2022 t\u1ea1i Vi\u1ec7t Nam<\/a><\/li> L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM \u00e1p d\u1ee5ng cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li> 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/li><\/div>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nB\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau \u0111\u1ec1 ra ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u SMART l\u00e0 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Relevant (t\u00ednh th\u1ef1c t\u1ebf) v\u00e0 Time bound (th\u1eddi gian c\u1ee5 th\u1ec3). <\/span>SMART<\/span><\/a> l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n gi\u00fap n\u00e2ng cao t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\nQuan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/strong><\/p>\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nT\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\nC\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. Vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u1ee7a x\u00fac ti\u1ebfn l\u00e0 g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1 th\u00f4ng qua vi\u1ec7c th\u00fac \u0111\u1ea9y mua h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. B\u1edfi n\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\nNh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao uy t\u00edn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u – y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng h\u01a1n. V\u00ec th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 nh\u00e0 thu\u1ed1c s\u1ebd t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p th\u00f4ng qua c\u00e1c ngu\u1ed3n th\u00f4ng tin ch\u00ednh th\u1ed1ng nh\u01b0 c\u01a1 s\u1edf ban ng\u00e0nh, b\u00e1o, \u0111\u00e0i truy\u1ec1n h\u00ecnh ho\u1eb7c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean tr\u01b0\u1edbc \u0111\u00f3 gi\u1edbi thi\u1ec7u thu\u1ed1c cho h\u1ecd. M\u00e0 x\u00fac ti\u1ebfn ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m xu\u1ea5t hi\u1ec7n trong c\u00e1c ngu\u1ed3n th\u00f4ng tin n\u00e0y.<\/span><\/p>\nC\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. B\u1edfi quy tr\u00ecnh thu mua \u1edf c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p; Nh\u1edd \u0111\u00f3, c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn th\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd lu\u00f4n \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f2n \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u00fang c\u00e1ch, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh nh\u1eefng r\u1ee7i ro y t\u1ebf. B\u1edfi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 k\u00eanh th\u00f4ng tin ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p g\u00f3p ph\u1ea7n tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin y t\u1ebf k\u1ecbp th\u1eddi.<\/span><\/b><\/p>\nT\u00ecm hi\u1ec3u th\u00eam<\/div> B\u00e1o c\u00e1o ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m 2022 t\u1ea1i Vi\u1ec7t Nam<\/a><\/li> L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM \u00e1p d\u1ee5ng cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li> 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/li><\/div>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nB\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau \u0111\u1ec1 ra ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u SMART l\u00e0 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Relevant (t\u00ednh th\u1ef1c t\u1ebf) v\u00e0 Time bound (th\u1eddi gian c\u1ee5 th\u1ec3). <\/span>SMART<\/span><\/a> l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n gi\u00fap n\u00e2ng cao t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\nQuan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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C\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. Vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t ph\u1ea3i k\u1ec3 \u0111\u1ebfn c\u1ee7a x\u00fac ti\u1ebfn l\u00e0 g\u00f3p ph\u1ea7n t\u0103ng doanh s\u1ed1 th\u00f4ng qua vi\u1ec7c th\u00fac \u0111\u1ea9y mua h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. B\u1edfi n\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, khi\u1ebfn h\u1ecd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\nNh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao uy t\u00edn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u – y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng h\u01a1n. V\u00ec th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 nh\u00e0 thu\u1ed1c s\u1ebd t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p th\u00f4ng qua c\u00e1c ngu\u1ed3n th\u00f4ng tin ch\u00ednh th\u1ed1ng nh\u01b0 c\u01a1 s\u1edf ban ng\u00e0nh, b\u00e1o, \u0111\u00e0i truy\u1ec1n h\u00ecnh ho\u1eb7c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean tr\u01b0\u1edbc \u0111\u00f3 gi\u1edbi thi\u1ec7u thu\u1ed1c cho h\u1ecd. M\u00e0 x\u00fac ti\u1ebfn ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m xu\u1ea5t hi\u1ec7n trong c\u00e1c ngu\u1ed3n th\u00f4ng tin n\u00e0y.<\/span><\/p>\nC\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. B\u1edfi quy tr\u00ecnh thu mua \u1edf c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p; Nh\u1edd \u0111\u00f3, c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn th\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd lu\u00f4n \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f2n \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u00fang c\u00e1ch, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh nh\u1eefng r\u1ee7i ro y t\u1ebf. B\u1edfi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 k\u00eanh th\u00f4ng tin ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p g\u00f3p ph\u1ea7n tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin y t\u1ebf k\u1ecbp th\u1eddi.<\/span><\/b><\/p>\nT\u00ecm hi\u1ec3u th\u00eam<\/div> B\u00e1o c\u00e1o ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m 2022 t\u1ea1i Vi\u1ec7t Nam<\/a><\/li> L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM \u00e1p d\u1ee5ng cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li> 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/li><\/div>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nB\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau \u0111\u1ec1 ra ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u SMART l\u00e0 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Relevant (t\u00ednh th\u1ef1c t\u1ebf) v\u00e0 Time bound (th\u1eddi gian c\u1ee5 th\u1ec3). <\/span>SMART<\/span><\/a> l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n gi\u00fap n\u00e2ng cao t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\nQuan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao uy t\u00edn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u – y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng h\u01a1n. V\u00ec th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 nh\u00e0 thu\u1ed1c s\u1ebd t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p th\u00f4ng qua c\u00e1c ngu\u1ed3n th\u00f4ng tin ch\u00ednh th\u1ed1ng nh\u01b0 c\u01a1 s\u1edf ban ng\u00e0nh, b\u00e1o, \u0111\u00e0i truy\u1ec1n h\u00ecnh ho\u1eb7c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean tr\u01b0\u1edbc \u0111\u00f3 gi\u1edbi thi\u1ec7u thu\u1ed1c cho h\u1ecd. M\u00e0 x\u00fac ti\u1ebfn ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m xu\u1ea5t hi\u1ec7n trong c\u00e1c ngu\u1ed3n th\u00f4ng tin n\u00e0y.<\/span><\/p>\nC\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. B\u1edfi quy tr\u00ecnh thu mua \u1edf c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p; Nh\u1edd \u0111\u00f3, c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn th\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd lu\u00f4n \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f2n \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u00fang c\u00e1ch, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh nh\u1eefng r\u1ee7i ro y t\u1ebf. B\u1edfi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 k\u00eanh th\u00f4ng tin ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p g\u00f3p ph\u1ea7n tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin y t\u1ebf k\u1ecbp th\u1eddi.<\/span><\/b><\/p>\nT\u00ecm hi\u1ec3u th\u00eam<\/div> B\u00e1o c\u00e1o ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m 2022 t\u1ea1i Vi\u1ec7t Nam<\/a><\/li> L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM \u00e1p d\u1ee5ng cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li> 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/li><\/div>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nB\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau \u0111\u1ec1 ra ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u SMART l\u00e0 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Relevant (t\u00ednh th\u1ef1c t\u1ebf) v\u00e0 Time bound (th\u1eddi gian c\u1ee5 th\u1ec3). <\/span>SMART<\/span><\/a> l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n gi\u00fap n\u00e2ng cao t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\nQuan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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C\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. B\u1edfi quy tr\u00ecnh thu mua \u1edf c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p; Nh\u1edd \u0111\u00f3, c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn th\u01b0\u1eddng gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd lu\u00f4n \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f2n \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u00fang c\u00e1ch, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh nh\u1eefng r\u1ee7i ro y t\u1ebf. B\u1edfi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 k\u00eanh th\u00f4ng tin ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p g\u00f3p ph\u1ea7n tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin y t\u1ebf k\u1ecbp th\u1eddi.<\/span><\/b><\/p>\nT\u00ecm hi\u1ec3u th\u00eam<\/div> B\u00e1o c\u00e1o ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m 2022 t\u1ea1i Vi\u1ec7t Nam<\/a><\/li> L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM \u00e1p d\u1ee5ng cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li> 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/li><\/div>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nB\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau \u0111\u1ec1 ra ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u SMART l\u00e0 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Relevant (t\u00ednh th\u1ef1c t\u1ebf) v\u00e0 Time bound (th\u1eddi gian c\u1ee5 th\u1ec3). <\/span>SMART<\/span><\/a> l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n gi\u00fap n\u00e2ng cao t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\nQuan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f2n \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u00fang c\u00e1ch, \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u00e0 tr\u00e1nh nh\u1eefng r\u1ee7i ro y t\u1ebf. B\u1edfi c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 k\u00eanh th\u00f4ng tin ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa h\u1ecd v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p g\u00f3p ph\u1ea7n tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin y t\u1ebf k\u1ecbp th\u1eddi.<\/span><\/b><\/p>\nT\u00ecm hi\u1ec3u th\u00eam<\/div> B\u00e1o c\u00e1o ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m 2022 t\u1ea1i Vi\u1ec7t Nam<\/a><\/li> L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m CRM \u00e1p d\u1ee5ng cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li> 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/li><\/div>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\nB\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau \u0111\u1ec1 ra ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u SMART l\u00e0 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Relevant (t\u00ednh th\u1ef1c t\u1ebf) v\u00e0 Time bound (th\u1eddi gian c\u1ee5 th\u1ec3). <\/span>SMART<\/span><\/a> l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n gi\u00fap n\u00e2ng cao t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\nQuan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau \u0111\u1ec1 ra ph\u1ea3i \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u SMART l\u00e0 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n), Relevant (t\u00ednh th\u1ef1c t\u1ebf) v\u00e0 Time bound (th\u1eddi gian c\u1ee5 th\u1ec3). <\/span>SMART<\/span><\/a> l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1eb7t m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n gi\u00fap n\u00e2ng cao t\u00ednh kh\u1ea3 thi c\u1ee7a chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\nQuan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Quan tr\u1ecdng h\u01a1n c\u1ea3, m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u1edbi m\u1ee5c ti\u00eau chung c\u1ee7a chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho ho\u1ea1t \u0111\u1ed9ng marketing chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nM\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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M\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn trong c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m th\u01b0\u1eddng l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u1ee9c th\u00ec, do quy tr\u00ecnh thu mua d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ea3i th\u00f4ng qua nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nB\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5<\/b><\/h3>\nC\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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C\u00f3 5 lo\u1ea1i h\u00ecnh x\u00fac ti\u1ebfn c\u01a1 b\u1ea3n l\u00e0 qu\u1ea3ng c\u00e1o, sale promotion, quan h\u1ec7 c\u00f4ng ch\u00fang, marketing tr\u1ef1c ti\u1ebfp v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n. Trong m\u1ed7i lo\u1ea1i h\u00ecnh l\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn kh\u00e1c nhau. N\u00ean \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn. Sau \u0111\u00f3, s\u1ebd c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec1 ra m\u1ee5c ti\u00eau ri\u00eang cho t\u1eebng c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chung c\u1ee7a to\u00e0n ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\nM\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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M\u1ed7i c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u01b0 c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh vi\u1ec7n hay nh\u00e0 thu\u1ed1c. V\u00ec v\u1eady, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u00ec \u0111\u1eb7c th\u00f9 ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, n\u00ean khi tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m c\u00e2n nh\u1eafc \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\nB\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/span>Th\u1eed ngay MISA AMIS CRM - Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n<\/a><\/div><\/div>\nB\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/h3>\n\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 t\u00ecm ra \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch c\u0169ng nh\u01b0 nhu c\u1ea7u m\u00e0 kh\u00e1ch h\u00e0ng quan t\u00e2m.<\/span><\/p>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong b\u01b0\u1edbc n\u00e0y l\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3 t\u00ednh ch\u00ednh x\u00e1c tuy\u1ec7t \u0111\u1ed1i v\u00e0 th\u1ed1ng nh\u1ea5t \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh t\u1eeb h\u00ecnh \u1ea3nh, video cho \u0111\u1ebfn b\u00e0i vi\u1ebft. B\u1edfi \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y ti\u1ec7n s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin x\u00e1c th\u1ef1c. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y n\u1ed9i dung kh\u00e1c nhau nh\u01b0 gif, video, infographic,.. \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem. L\u01b0u \u00fd, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung n\u00e0y ph\u00f9 h\u1ee3p v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi brand guidelines c\u1ee7a m\u00ecnh.<\/span><\/p>\nSau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Sau khi \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb1m c\u00f3 nh\u1eefng bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi \u0111\u01b0a ra tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh ch\u00ednh th\u1ee9c.\u00a0<\/span><\/p>\nB\u01b0\u1edbc 4: Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn<\/b><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. B\u1edfi vi\u1ec7c ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng gi\u1ed1ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd d\u1ec5 khi\u1ebfn doanh nghi\u1ec7p nh\u1eadn th\u1ea5t b\u1ea1i.\u00a0<\/span><\/p>\nDo kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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Do kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 d\u00e0ng thay \u0111\u1ed5i nh\u00e0 cung \u1ee9ng ch\u1ec9 v\u00ec m\u1ed9t s\u1ed1 l\u1ee3i \u00edch t\u1ee9c th\u1eddi. V\u00ec v\u1eady ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn c\u1ea7n kh\u00e1c bi\u1ec7t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (brand association) cho kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00f3 nhu c\u1ea7u. \u0110\u00e2y s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u00f4ng ty x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch l\u00e2u d\u00e0i v\u1ec1 sau.<\/span><\/p>\nB\u01b0\u1edbc 5: Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/h3>\nDoanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u1ec3m tra li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn di\u1ec5n ra hi\u1ec7u qu\u1ea3. C\u00f4ng ty c\u1ea7n ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o h\u1eb1ng ng\u00e0y, tu\u1ea7n, th\u00e1ng. \u0110\u1ed3ng th\u1eddi, ph\u1ea3i \u0111\u1ec1 ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p.<\/span><\/p>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/b><\/h2>\n5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/figcaption><\/figure>\n2.1 B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n<\/b><\/h3>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
D\u01b0\u1ee3c ph\u1ea9m l\u00e0 l\u0129nh v\u1ef1c c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch th\u00f4ng tin r\u1ea5t cao gi\u1eefa ng\u01b0\u1eddi cung c\u1ea5p thu\u1ed1c v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110a ph\u1ea7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i thu\u1ed1c m\u00e0 m\u00ecnh s\u1ebd s\u1eed d\u1ee5ng. Hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m, m\u00e0 c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 c\u00e1c b\u00e1c s\u0129 v\u00e0 d\u01b0\u1ee3c s\u0129 s\u1ebd quy\u1ebft \u0111\u1ecbnh doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y.\u00a0<\/span><\/p>\n\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u1ed9i ng\u0169 b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Tr\u00ecnh d\u01b0\u1ee3c vi\u00ean s\u1ebd thay m\u1eb7t doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng tin v\u1ec1 c\u00f4ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. Song song \u0111\u00f3, \u0111\u1ed9i ng\u0169 n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,… T\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\nC\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
C\u00f3 th\u1ec3 n\u00f3i, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean l\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t trong m\u1ecdi c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m, quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a>, n\u00e2ng cao kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao ngay t\u1eeb kh\u00e2u tuy\u1ec3n d\u1ee5ng. \u0110\u1ed1i t\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi l\u00e0 c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng ho\u1eb7c trung c\u1ea5p ngh\u1ec1 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u ph\u1ecfng v\u1ea5n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nB\u00e1n h\u00e0ng c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nSau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Sau khi tuy\u1ec3n d\u1ee5ng, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u00f3 th\u1ec3 l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 v\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f3 c\u00e1c bu\u1ed5i hu\u1ea5n luy\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u1eb1m t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c v\u00e0 doanh thu cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
C\u00f9ng v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u1ec7c c\u0169ng c\u1ea7n ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 ch\u1ecbu s\u1ee9c \u00e9p trong c\u00f4ng vi\u1ec7c. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m hay h\u1ed7 tr\u1ee3 \u0111\u00e0o t\u1ea1o cho \u0111\u1ed9i ng\u0169 d\u01b0\u1ee3c s\u0129,…<\/span><\/p>\n>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
>> Xem th\u00eam: <\/span>K\u1ef9 n\u0103ng giao ti\u1ebfp b\u00e1n h\u00e0ng d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh ri\u00eang cho tr\u00ecnh d\u01b0\u1ee3c vi\u00ean<\/span><\/a><\/p>\n2.2 Email marketing<\/b><\/h3>\nT\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
T\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, email marketing cho ph\u00e9p doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn h\u00e0ng lo\u1ea1t gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1.<\/span><\/p>\nC\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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C\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u00e2n vi\u00ean y t\u1ebf t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n hay c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, email c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf sinh \u0111\u1ed9ng, d\u1ec5 nh\u1edb, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m. H\u01a1n n\u1eefa, kh\u00f4ng nh\u01b0 nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Do \u0111\u00f3, \u0111\u00f2i h\u1ecfi ngu\u1ed3n data doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c. M\u1ed9t trong nh\u1eefng ngu\u1ed3n data ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thu th\u1eadp.\u00a0<\/span><\/p>\n\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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\u0110\u1ec3 chi\u1ebfn d\u1ecbch <\/span>email marketing<\/span><\/a> th\u00e0nh c\u00f4ng, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 tin c\u1eady cao v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m, b\u1edfi \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1eadn tr\u1ecdng cao. \u0110\u1ec3 n\u00e2ng cao l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch email, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t website chuy\u00ean nghi\u1ec7p, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c gi\u1ea5y ph\u00e9p li\u00ean quan \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin khi c\u1ea7n. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh tr\u1ef1c tuy\u1ebfn, c\u1eadp nh\u1eadt c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean nghi\u1ec7p v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m tr\u00ean website \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\nWebsite doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\n\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p. S\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u00f2i h\u1ecfi \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c cao. V\u00ec v\u1eady, sau m\u1ed7i chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ed9i ng\u0169 tr\u00ecnh d\u01b0\u1ee3c vi\u00ean n\u00ean li\u00ean h\u1ec7 \u0111\u1ec3 ti\u1ebfp th\u1ecb l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c nh\u1eafc nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 ngh\u1ecb ch\u1ed1t sale hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/p>\n2.3 Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh<\/b><\/h3>\nQu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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Qu\u1ea3ng c\u00e1o qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh l\u00e0 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn truy\u1ec1n th\u1ed1ng nh\u01b0ng mang \u0111\u1ebfn nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. C\u00e1c \u1ea5n ph\u1ea9m hay t\u00e0i li\u1ec7u y khoa nh\u01b0 brochure, catalog, flyer, detailing aid hay c\u00e1c t\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1edfi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng \u1ea5n ph\u1ea9m n\u00e0y s\u1ebd ch\u1ec9 g\u1eedi \u0111\u1ebfn nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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\u0110\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn c\u00f3 \u0111\u1ed9 tin c\u1eady cao nh\u1ea5t. Do c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t nghi\u00eam ng\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin th\u00f4ng qua b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc r\u00f5 r\u00e0ng.<\/span><\/p>\nQu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m qua \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nS\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f2n m\u1edf ra cho c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m nhi\u1ec1u c\u01a1 h\u1ed9i x\u00fac ti\u1ebfn. C\u1ee5 th\u1ec3 c\u00e1c t\u1ea1p ch\u00ed s\u1ed1 hay b\u00e1o m\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng ngu\u1ed3n th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tin c\u1eady. V\u00ec v\u1eady, vi\u1ec7c qu\u1ea3ng c\u00e1o qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1edfi y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t cao. \u0110\u1eb7c bi\u1ec7t l\u00e0 quy \u0111\u1ecbnh cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb hi\u1ec7u qu\u1ea3 \u0111i\u1ec1u tr\u1ecb \u0111\u1ebfn ch\u1ed1ng ch\u1ec9 \u0111\u1ecbnh v\u00e0 c\u00e1c t\u00e1c d\u1ee5ng ph\u1ee5. V\u00ec v\u1eady n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u b\u1ea5t c\u1eadp c\u00f3 th\u1ec3 g\u00e2y quan ng\u1ea1i cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n2.4 G\u1eedi h\u00e0ng m\u1eabu \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c<\/b><\/h3>\nQuy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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Quy tr\u00ecnh mua b\u00e1n d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i d\u01b0\u1ee3c ph\u1ea9m di\u1ec5n ra kh\u00e1 ph\u1ee9c t\u1ea1p, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i \u0111\u1ea5u th\u1ea7u v\u00e0 tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c. V\u00ec v\u1eady m\u00e0 vi\u1ec7c g\u1eedi m\u1eabu mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c b\u1ec7nh vi\u1ec7n, nh\u00e0 thu\u1ed1c gi\u00fap c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m gi\u1ea3m b\u1edbt c\u00e1c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng m\u00e0 v\u1eabn mang l\u1ea1i kh\u1ea3 n\u0103ng ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a cao.<\/span><\/p>\n\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap qu\u1ea3ng b\u00e1 nh\u1eefng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m m\u1edbi ho\u1eb7c \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. B\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eedi t\u1eb7ng mi\u1ec5n ph\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1c s\u0129 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb cho b\u1ec7nh nh\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f4ng c\u1ee5 n\u00e0y ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00fang v\u1edbi nh\u1eefng cam k\u1ebft gi\u1edbi thi\u1ec7u m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f4ng b\u1ed1. B\u1edfi y\u00eau c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00ec n\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u1ecd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nS\u1ed5 qu\u00e0 t\u1eb7ng c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Trung \u0110\u00f4ng – Ngu\u1ed3n: Internet<\/figcaption><\/figure>\nNgo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ngo\u00e0i c\u00e1c m\u1eabu d\u01b0\u1ee3c ph\u1ea9m mi\u1ec5n ph\u00ed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb nh\u01b0 b\u00fat, s\u1ed5 ghi ch\u00fa,… c\u00f3 in logo c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c mang l\u1ea1i nhi\u1ec1u ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p. B\u1edfi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y, h\u1ecd s\u1ebd v\u00f4 t\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c l\u00e0m vi\u1ec7c trong ng\u00e0nh y t\u1ebf. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00e2ng cao \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ec7nh nh\u00e2n, khi h\u1ecd th\u1ea5y logo th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u1ed3 d\u00f9ng c\u1ee7a b\u00e1c s\u0129. C\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t khi doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
>> Xem th\u00eam: <\/span>[T\u1ed5ng h\u1ee3p] 4 chi\u1ebfn l\u01b0\u1ee3c marketing cho ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n2.5 Tham gia h\u1ed9i th\u1ea3o khoa h\u1ecdc<\/b><\/h3>\nM\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=81353"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions"}],"predecessor-version":[{"id":82453,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/81353\/revisions\/82453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/81371"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=81353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=81353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=81353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
M\u1ed9t trong nh\u1eefng k\u00eanh marketing truy\u1ec1n th\u1ed1ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u00e1c s\u0129 l\u00e0 h\u1ed9i th\u1ea3o khoa h\u1ecdc. Ng\u00e0nh y t\u1ebf kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao, m\u00e0 kinh nghi\u1ec7m l\u00e2m s\u00e0ng c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh ph\u00e1c \u0111\u1ed3 \u0111i\u1ec1u tr\u1ecb. V\u00ec v\u1eady, m\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c y, d\u01b0\u1ee3c lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt th\u00eam ki\u1ebfn th\u1ee9c m\u1edbi. V\u00e0 c\u00e1c h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c xem l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi c\u1ef1c k\u1ef3 qu\u00fd gi\u00e1 \u0111\u1ec3 c\u00e1c b\u00e1c s\u0129 \u0111\u01b0\u1ee3c l\u1eafng nghe s\u1ef1 chia s\u1ebb c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh.\u00a0<\/span><\/p>\n\u0110\u1ea1i h\u1ed9i tim m\u1ea1ch to\u00e0n qu\u1ed1c l\u1ea7n th\u1ee9 18 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00f4ng ty D\u01b0\u1ee3c H\u1eadu Giang- Ngu\u1ed3n: dhgpharma.com.vn<\/figcaption><\/figure>\nDo \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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Do \u0111\u00f3, nhi\u1ec1u h\u1ed9i ngh\u1ecb chuy\u00ean ng\u00e0nh thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 tham gia \u0111\u00f4ng \u0111\u1ea3o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c c\u00f4ng ty b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0nh. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 l\u00e0m quen v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh \u0111\u1ec3 nh\u1eadn s\u1ef1 g\u00f3p \u00fd, \u0111\u00e1nh gi\u00e1 t\u1eeb h\u1ecd v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c y, b\u00e1c s\u0129 \u0111ang quan t\u00e2m.<\/span><\/p>\nNgo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. 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Ngo\u00e0i h\u1ed9i th\u1ea3o offline, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c b\u00e1c s\u0129 th\u00f4ng qua workshop v\u00e0 c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. B\u1edfi c\u00e1c b\u00e1c s\u0129, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 r\u1ea5t s\u1edbm. H\u1ecd c\u0169ng ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng chuy\u00ean ng\u00e0nh tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y l\u00e0 n\u01a1i ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/b><\/p>\n<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. Hy v\u1ecdng b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Th\u1ecb Ph\u01b0\u01a1ng Thanh<\/span><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch Covid-19 mang \u0111\u1ebfn c\u1ea3 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c cho ng\u00e0nh b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi\u1ebfn […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":95,"featured_media":81371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1648],"tags":[2360],"acf":[],"yoast_head":"\nTop 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m<\/title>\n\n","yoast_head_json":{"title":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","url":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/","name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","datePublished":"2023-02-01T04:41:49+00:00","dateModified":"2023-09-06T09:58:05+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#primaryimage","url":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","contentUrl":"\/wp-content\/uploads\/2023\/02\/thumbnail.jpg","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/81353\/ban-buon-duoc-pham\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Top 5 c\u00f4ng c\u1ee5 x\u00fac ti\u1ebfn t\u1ed1i \u01b0u nh\u1ea5t trong b\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea","name":"CRM.A-0384.VQAnh","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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<\/a><\/p>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nB\u00e1n bu\u00f4n d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9, v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i am hi\u1ec3u c\u1ea3 v\u1ec1 marketing v\u00e0 th\u1ecb tr\u01b0\u1eddng ng\u00e0nh d\u01b0\u1ee3c. 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