{"id":78628,"date":"2022-12-28T14:58:20","date_gmt":"2022-12-28T07:58:20","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=78628"},"modified":"2022-12-28T14:59:42","modified_gmt":"2022-12-28T07:59:42","slug":"seasonal-marketing","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/78628\/seasonal-marketing\/","title":{"rendered":"Seasonal Marketing &#038; 6 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u00f3 chi\u1ebfn d\u1ecbch b\u00f9ng n\u1ed5"},"content":{"rendered":"<p style=\"text-align: justify;\"><i>Seasonal marketing \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng trong su\u1ed1t chi\u1ec1u d\u00e0i l\u1ecbch s\u1eed ng\u00e0nh marketing.<\/i><\/p>\n<p style=\"text-align: justify;\"><i>N\u0103m 1970, KFC m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Nh\u1eadt B\u1ea3n. N\u0103m 1974, h\u00e3ng tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u201cKentucky for Christmas\u201d v\u00e0 b\u1eaft \u0111\u1ea7u m\u1edf b\u00e1n nh\u1eefng combo g\u00e0 r\u00e1n trong x\u00f4 \u0111\u1ef1ng kh\u1ed5ng l\u1ed3. Chi\u1ebfn d\u1ecbch c\u1ef1c k\u1ef3 th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o n\u00ean truy\u1ec1n th\u1ed1ng \u0103n g\u00e0 r\u00e1n v\u00e0o l\u1ec5 Gi\u00e1ng Sinh t\u1ea1i Nh\u1eadt B\u1ea3n, v\u00e0 gi\u00e1ng sinh l\u00e0 ph\u1ea3i c\u00f3 nh\u1eefng x\u00f4 g\u00e0 r\u00e1n KFC. Theo c\u00f4ng b\u1ed1 c\u1ee7a h\u00e3ng, ch\u1ec9 trong 5 ng\u00e0y t\u1eeb 20-25\/12\/2018, KFC \u0111\u1ea1t doanh thu 69 tri\u1ec7u USD v\u00e0 \u0111\u00f3n ti\u1ebfp l\u01b0\u1ee3ng kh\u00e1ch g\u1ea5p 10 l\u1ea7n ng\u00e0y th\u01b0\u1eddng.<\/i><\/p>\n<p style=\"text-align: justify;\"><i>N\u0103m 1983, m\u1ed9t nh\u00f3m sinh vi\u00ean t\u1ea1i \u0110\u1ea1i h\u1ecdc Nam Kinh (Trung Qu\u1ed1c) \u0111\u00e3 ngh\u0129 ra ng\u00e0y \u0111\u1ed9c th\u00e2n 11\/11 \u0111\u1ec3 c\u00f9ng nhau t\u1ee5 t\u1eadp \u0103n m\u1eebng. Ng\u00e0y n\u00e0y nhanh ch\u00f3ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng tr\u00ean quy m\u00f4 l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng thanh thi\u1ebfu ni\u00ean Trung Qu\u1ed1c. Ng\u00e0y 11\/11\/2009, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Alibaba \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i l\u1edbn d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi \u0111\u1ed9c th\u00e2n \u0111\u1ec3 k\u00edch th\u00edch mua s\u1eafm online. Ch\u1ec9 sau 10 n\u0103m, ng\u00e0y \u0111\u1ed9c th\u00e2n 11\/11 \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ec5 h\u1ed9i mua s\u1eafm to\u00e0n c\u1ea7u, v\u01b0\u1ee3t qua c\u1ea3 Black Friday hay Cyber Monday. N\u0103m 2021, Alibaba c\u00f4ng b\u1ed1 doanh thu mua s\u1eafm trong l\u1ec5 \u0111\u1ed9c th\u00e2n \u0111\u1ea1t 76,1 t\u1ef7 USD, ph\u00e1 v\u1ee1 m\u1ecdi k\u1ef7 l\u1ee5c c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.<\/i><\/p>\n<p style=\"text-align: justify;\"><i>\u0110\u00e2y ch\u1ec9 l\u00e0 hai trong s\u1ed1 nhi\u1ec1u v\u00ed d\u1ee5 xu\u1ea5t s\u1eafc c\u1ee7a seasonal marketing, chi\u1ebfn d\u1ecbch gi\u00fap c\u00e1c doanh nghi\u1ec7p b\u00f9ng n\u1ed5 doanh s\u1ed1 v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y c\u00f9ng MISA t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 n\u00e0y v\u00e0 \u00e1p d\u1ee5ng ngay v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u00e9.<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78635 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-festival-celebration-strategy.webp\" alt=\"\" width=\"800\" height=\"400\" srcset=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-festival-celebration-strategy.webp 800w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-festival-celebration-strategy-500x250.webp 500w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-festival-celebration-strategy-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong>I. Seasonal marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>1. \u0110\u1ecbnh ngh\u0129a<\/strong><\/h3>\n<p style=\"text-align: justify;\">Theo c\u00e1ch hi\u1ec3u ph\u1ed5 bi\u1ebfn nh\u1ea5t, <em><strong>seasonal marketing<\/strong><\/em> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 ki\u1ec7n di\u1ec5n ra h\u00e0ng n\u0103m, \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi. Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y c\u00f3 th\u1ec3 \u1edf quy m\u00f4 to\u00e0n th\u1ebf gi\u1edbi, ho\u1eb7c m\u1ed9t qu\u1ed1c gia, hay ch\u1ec9 thu\u1ed9c v\u1ec1 m\u1ed9t t\u00f4n gi\u00e1o n\u00e0o \u0111\u00f3.<\/p>\n<figure id=\"attachment_78643\" aria-describedby=\"caption-attachment-78643\" style=\"width: 602px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78643 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-1.jpg\" alt=\"Starbucks tung ra B\u1ed9 s\u01b0u t\u1eadp gi\u1edbi h\u1ea1n m\u1ed7i m\u00f9a l\u1ec5 h\u1ed9i khi\u1ebfn ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u201ckhao kh\u00e1t\u201d s\u1edf h\u1eefu (Ngu\u1ed3n: Starbucks)\" width=\"602\" height=\"401\" srcset=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-1.jpg 602w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-1-500x333.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><figcaption id=\"caption-attachment-78643\" class=\"wp-caption-text\">Starbucks tung ra B\u1ed9 s\u01b0u t\u1eadp gi\u1edbi h\u1ea1n m\u1ed7i m\u00f9a l\u1ec5 h\u1ed9i khi\u1ebfn ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u201ckhao kh\u00e1t\u201d s\u1edf h\u1eefu (Ngu\u1ed3n: Starbucks)<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>2. Ph\u00e2n lo\u1ea1i<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho chi\u1ebfn d\u1ecbch <strong>seasonal marketing<\/strong> th\u00e0nh ba d\u1ea1ng:<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>S\u1ef1 ki\u1ec7n ch\u00ednh th\u1ed1ng<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ng\u00e0y l\u1ec5 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn tr\u00ean ph\u1ea1m vi to\u00e0n th\u1ebf gi\u1edbi ho\u1eb7c to\u00e0n qu\u1ed1c, v\u00ed d\u1ee5 ng\u00e0y Qu\u1ed1c t\u1ebf Ph\u1ee5 n\u1eef, ng\u00e0y Qu\u1ed1c kh\u00e1nh, ng\u00e0y T\u1ebft, Noel, l\u1ec5 T\u1ea1 \u01a0n \u2026\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng ng\u00e0y l\u1ec5 n\u00e0y l\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i, ng\u01b0\u1eddi d\u00e2n c\u00f3 nhu c\u1ea7u chi ti\u00eau, mua s\u1eafm cao g\u1ea5p nhi\u1ec1u l\u1ea7n ng\u00e0y th\u01b0\u1eddng v\u00e0 chi\u1ebfn d\u1ecbch seasonal marketing g\u1eafn v\u1edbi th\u1eddi \u0111i\u1ec3m n\u00e0y s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>S\u1ef1 ki\u1ec7n kh\u00f4ng ch\u00ednh th\u1ed1ng<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n, ng\u00e0y l\u1ec5 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m nh\u01b0ng \u1edf ph\u1ea1m vi h\u1eb9p h\u01a1n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn ch\u00ednh th\u1ee9c l\u00e0 ng\u00e0y l\u1ec5, nh\u01b0 ng\u00e0y c\u1ee7a Cha, ng\u00e0y c\u1ee7a M\u1eb9, ng\u00e0y Tr\u00e1i \u0110\u1ea5t, ng\u00e0y \u0111\u1ed9c th\u00e2n \u2026\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng ng\u00e0y l\u1ec5 n\u00e0y l\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn trong m\u1ed9t s\u1ed1 nh\u00f3m qu\u1ed1c gia ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng ri\u00eang bi\u1ec7t v\u00e0 g\u1eafn v\u1edbi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c seasonal marketing theo s\u1ef1 ki\u1ec7n kh\u00f4ng ch\u00ednh th\u1ed1ng s\u1ebd ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh, kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 \u0111\u00f4ng.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>S\u1ef1 ki\u1ec7n kh\u00e1c<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n, ng\u00e0y l\u1ec5 \u0111\u01b0\u1ee3c ch\u00ednh c\u00e1c doanh nghi\u1ec7p, c\u00e1c marketers s\u00e1ng t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng, v\u00ed d\u1ee5 double day (9\/9, 10\/10, 11\/11 \u2026).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y l\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i, l\u00e0 \u201cl\u00ed do\u201d \u0111\u1ec3 khuy\u1ebfn m\u1ea1i s\u00e2u m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 t\u1ea1o th\u00f3i quen, k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n<figure id=\"attachment_78642\" aria-describedby=\"caption-attachment-78642\" style=\"width: 601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78642 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-2.jpg\" alt=\"Alibaba \u0111\u00e3 bi\u1ebfn ng\u00e0y \u0111\u1ed9c th\u00e2n 11\/11 tr\u1edf th\u00e0nh ng\u00e0y h\u1ed9i mua s\u1eafm to\u00e0n c\u1ea7u (Ngu\u1ed3n: Alibaba Group)\" width=\"601\" height=\"401\" srcset=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-2.jpg 601w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-2-500x334.jpg 500w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><figcaption id=\"caption-attachment-78642\" class=\"wp-caption-text\">Alibaba \u0111\u00e3 bi\u1ebfn ng\u00e0y \u0111\u1ed9c th\u00e2n 11\/11 tr\u1edf th\u00e0nh ng\u00e0y h\u1ed9i mua s\u1eafm to\u00e0n c\u1ea7u (Ngu\u1ed3n: Alibaba Group)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u1ea5y, ba d\u1ea1ng s\u1ef1 ki\u1ec7n k\u1ec3 tr\u00ean t\u01b0\u01a1ng \u1ee9ng v\u1edbi ba m\u1ee9c \u0111\u1ed9 c\u1ea7n l\u01b0u t\u00e2m v\u1ec1 th\u1eddi \u0111i\u1ec3m cho chi\u1ebfn d\u1ecbch seasonal marketing:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 1 l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n ch\u00ednh th\u1ed1ng s\u1ebd g\u1ea7n nh\u01b0 b\u1eaft bu\u1ed9c ph\u1ea3i tri\u1ec3n khai.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 2 l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n kh\u00f4ng ch\u00ednh th\u1ed1ng, c\u00f3 th\u1ec3 l\u00e0m ho\u1eb7c kh\u00f4ng tri\u1ec3n khai, tu\u1ef3 thu\u1ed9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 3 l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c, \u0111\u1ec3 t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 gi\u00e1o d\u1ee5c th\u1ecb tr\u01b0\u1eddng, t\u1ea1o th\u00f3i quen cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi khai th\u00e1c \u0111\u01b0\u1ee3c v\u00e0o chi\u1ebfn d\u1ecbch. M\u1ee9c \u0111\u1ed9 3 c\u00f3 th\u1ec3 xem l\u00e0 \u201c\u0111\u1ec9nh cao\u201d c\u1ee7a seasonal marketing.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c s\u1ef1 ki\u1ec7n trong n\u0103m, h\u00e3y t\u1ea1o m\u1ed9t l\u1ecbch s\u1ef1 ki\u1ec7n ri\u00eang trong c\u1ea3 n\u0103m, ph\u00e2n s\u1ef1 ki\u1ec7n theo 3 c\u1ea5p \u0111\u1ed9 nh\u01b0 tr\u00ean. M\u1eabu l\u1ecbch n\u0103m tham kh\u1ea3o :\u00a0<\/span><\/p>\n<figure id=\"attachment_78645\" aria-describedby=\"caption-attachment-78645\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78645 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/marketing-calender-2016-01.jpg-scaled.jpg\" alt=\"M\u1eabu l\u1ecbch chia theo 52 tu\u1ea7n, ghi r\u00f5 s\u1ef1 ki\u1ec7n v\u00e0 ch\u00fa th\u00edch (Ngu\u1ed3n: kensacreative.com)\" width=\"2560\" height=\"1810\" srcset=\"\/wp-content\/uploads\/2022\/12\/marketing-calender-2016-01.jpg-scaled.jpg 2560w, \/wp-content\/uploads\/2022\/12\/marketing-calender-2016-01.jpg-500x353.jpg 500w, \/wp-content\/uploads\/2022\/12\/marketing-calender-2016-01.jpg-1024x724.jpg 1024w, \/wp-content\/uploads\/2022\/12\/marketing-calender-2016-01.jpg-768x543.jpg 768w, \/wp-content\/uploads\/2022\/12\/marketing-calender-2016-01.jpg-1536x1086.jpg 1536w, \/wp-content\/uploads\/2022\/12\/marketing-calender-2016-01.jpg-2048x1448.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-78645\" class=\"wp-caption-text\">M\u1eabu l\u1ecbch chia theo 52 tu\u1ea7n, ghi r\u00f5 s\u1ef1 ki\u1ec7n v\u00e0 ch\u00fa th\u00edch (Ngu\u1ed3n: kensacreative.com)<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong>II. 6 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch Seasonal Marketing b\u00f9ng n\u1ed5<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed7i d\u1ecbp l\u1ec5 T\u1ebft, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 tri\u1ec3n khai <strong>seasonal marketing<\/strong>, nh\u01b0ng kh\u00f4ng ph\u1ea3i chi\u1ebfn d\u1ecbch n\u00e0o c\u0169ng g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1c bi\u1ec7t \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 s\u1ef1 chu\u1ea9n b\u1ecb cho chi\u1ebfn d\u1ecbch \u0111\u00f3. H\u00e3y tham kh\u1ea3o 6 b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch cho chi\u1ebfn d\u1ecbch seasonal marketing ngay sau \u0111\u00e2y.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78640 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-4.jpg\" alt=\"\" width=\"602\" height=\"406\" srcset=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-4.jpg 602w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-4-500x337.jpg 500w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ed1i li\u00ean quan gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 ki\u1ec7n<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 c\u00f3 l\u1ecbch s\u1ef1 ki\u1ec7n theo n\u0103m, c\u1ea7n ph\u00e2n lo\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng th\u1eddi \u0111i\u1ec3m n\u00e0o c\u1ea7n t\u1eadp trung l\u00e0m marketing. \u0110\u00e2y l\u00e0 c\u0103n c\u1ee9 \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 c\u0103n c\u1ee9 quan tr\u1ecdng nh\u1ea5t nh\u1eb1m khoanh v\u00f9ng \u0111\u01b0\u1ee3c s\u1ef1 ki\u1ec7n ho\u1eb7c ng\u00e0y l\u1ec5 n\u00e0o s\u1ebd n\u1eb1m trong k\u1ebf ho\u1ea1ch marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed1i li\u00ean quan ch\u1eb7t ch\u1ebd, s\u00e1ng t\u1ea1o gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 ki\u1ec7n s\u1ebd t\u1ea1o n\u00ean nh\u1eefng hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi c\u00f4ng ch\u00fang. Quan tr\u1ecdng nh\u1ea5t, nh\u1eefng s\u1ef1 ki\u1ec7n c\u00f3 li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac, s\u1ef1 li\u00ean t\u01b0\u1edfng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 k\u00edch th\u00edch h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c n\u00e0o x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 s\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n c\u1ea7n \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch. Marketers c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1ch li\u1ec7t k\u00ea to\u00e0n b\u1ed9 c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 m\u1ed1i li\u00ean quan v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u1ebfp theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean. \u0110\u1ed3ng th\u1eddi, d\u1ef1a v\u00e0o th\u00f3i quen v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m trong m\u00f9a v\u1ee5 \u0111\u00f3 v\u00e0 lo\u1ea1i b\u1ecf d\u1ea7n nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u01b0u ti\u00ean th\u1ea5p, hi\u1ec7u qu\u1ea3 \u00edt, cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u01a1 c\u1ea5u chi ph\u00ed ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh Thu H\u01b0\u01a1ng bakery h\u00e0ng n\u0103m th\u01b0\u1eddng tri\u1ec3n khai 2 chi\u1ebfn d\u1ecbch <em>seasonal marketing<\/em> l\u1edbn nh\u1ea5t l\u00e0 Trung Thu v\u1edbi c\u00e1c h\u1ed9p b\u00e1nh n\u01b0\u1edbng, b\u00e1nh d\u1ebbo v\u00e0 T\u1ebft v\u1edbi set qu\u00e0 k\u1ebft h\u1ee3p b\u00e1nh k\u1eb9o, r\u01b0\u1ee3u, c\u00e1c lo\u1ea1i h\u1ea1t.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u1ebf m\u1ea1nh c\u1ee7a Thu H\u01b0\u01a1ng bakery l\u00e0 c\u00e1c h\u1ed9p qu\u00e0 v\u1edbi m\u1ee9c gi\u00e1 t\u1eeb trung b\u00ecnh \u0111\u1ebfn cao (350.000\u0111 \u0111\u1ebfn 1.500.000\u0111), ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ec3 chu\u1ea9n b\u1ecb v\u00e0 d\u1ed3n l\u1ef1c truy\u1ec1n th\u00f4ng, l\u00e0m th\u00e0nh c\u00f4ng hai chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 \u0111\u00e3 gi\u1ea3i quy\u1ebft t\u1ed1t c\u1ea3 b\u00e0i to\u00e1n doanh thu, l\u1ee3i nhu\u1eadn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<figure id=\"attachment_78637\" aria-describedby=\"caption-attachment-78637\" style=\"width: 601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78637 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-15.jpg\" alt=\"Trung Thu l\u00e0 v\u1ee5 m\u00f9a b\u00e1n h\u00e0ng l\u1edbn nh\u1ea5t trong n\u0103m c\u1ee7a Thu H\u01b0\u01a1ng Bakery (Ngu\u1ed3n : thuhuongbakery.com.vn)\" width=\"601\" height=\"315\" srcset=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-15.jpg 601w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-15-500x262.jpg 500w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><figcaption id=\"caption-attachment-78637\" class=\"wp-caption-text\">Trung Thu l\u00e0 v\u1ee5 m\u00f9a b\u00e1n h\u00e0ng l\u1edbn nh\u1ea5t trong n\u0103m c\u1ee7a Thu H\u01b0\u01a1ng Bakery (Ngu\u1ed3n : thuhuongbakery.com.vn)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0ng v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng m\u1ef9 ph\u1ea9m, s\u1ed1 l\u01b0\u1ee3ng ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n kh\u00e1ch h\u00e0ng quan t\u00e2m nhi\u1ec1u h\u01a1n, t\u1eeb T\u1ebft \u00c2m l\u1ecbch, T\u1ebft D\u01b0\u01a1ng l\u1ecbch, ng\u00e0y Valentine, ng\u00e0y Qu\u1ed1c t\u1ebf Ph\u1ee5 n\u1eef, ng\u00e0y Ph\u1ee5 n\u1eef Vi\u1ec7t Nam, ng\u00e0y Noel, cho t\u1edbi ch\u00e0o h\u00e8, ch\u00e0o thu, v\u00e0o \u0111\u00f4ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do \u0111\u1ec3 ph\u1ee5 n\u1eef t\u1ef1 mua ho\u1eb7c \u0111\u01b0\u1ee3c t\u1eb7ng m\u1ef9 ph\u1ea9m, \u0111\u1ed3ng th\u1eddi s\u1ea3n ph\u1ea9m cho m\u1ed7i m\u00f9a lo\u1ea1i c\u00f3 \u0111\u1eb7c tr\u01b0ng kh\u00e1c nhau, do \u0111\u00f3 m\u1ef9 ph\u1ea9m s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u chi\u1ebfn d\u1ecbch seasonal marketing h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 li\u1ec7t k\u00ea c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 s\u1eafp x\u1ebfp c\u00e1c th\u1ee9 t\u1ef1 \u01b0u ti\u00ean, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch seasonal marketing.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m k\u1ebf ho\u1ea1ch g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch <em>seasonal marketing<\/em>. M\u1ee5c ti\u00eau qu\u00e1 th\u1ea5p s\u1ebd kh\u00f4ng c\u00f3 nhi\u1ec1u chi ph\u00ed t\u01b0\u01a1ng \u1ee9ng \u0111\u1ec3 tri\u1ec3n khai v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1edbi quy m\u00f4 mong mu\u1ed1n, nh\u01b0ng m\u1ee5c ti\u00eau qu\u00e1 cao s\u1ebd g\u00e2y s\u1ee9c \u00e9p l\u00ean marketing v\u00e0 sales.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec th\u1ebf, \u0111\u1ec3 thuy\u1ebft ph\u1ee5c v\u00e0 t\u0103ng s\u1ef1 tin t\u01b0\u1edfng, c\u1ea7n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nh\u1eefng c\u0103n c\u1ee9 nh\u1ea5t \u0111\u1ecbnh nh\u01b0:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ea3 n\u0103m, m\u1ee5c ti\u00eau theo th\u00e1ng, qu\u00fd chia nh\u1ecf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ednh kh\u1ea3 thi v\u1ec1 m\u1eb7t s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So s\u00e1nh v\u1edbi s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 c\u1ee7a 5 n\u0103m g\u1ea7n \u0111\u00e2y nh\u1ea5t v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_78639\" aria-describedby=\"caption-attachment-78639\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78639 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-6.jpg\" alt=\"T\u1ebft l\u00e0 m\u00f9a quan tr\u1ecdng c\u1ee7a ng\u00e0nh th\u1eddi trang m\u00e0 \u00e1o d\u00e0i l\u00e0 ngu\u1ed3n doanh thu ch\u1ee7 l\u1ef1c (Ngu\u1ed3n: kenh14.vn)\" width=\"600\" height=\"375\" srcset=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-6.jpg 600w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-6-500x313.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-78639\" class=\"wp-caption-text\">T\u1ebft l\u00e0 m\u00f9a quan tr\u1ecdng c\u1ee7a ng\u00e0nh th\u1eddi trang m\u00e0 \u00e1o d\u00e0i l\u00e0 ngu\u1ed3n doanh thu ch\u1ee7 l\u1ef1c (Ngu\u1ed3n: kenh14.vn)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Nh\u00e2n d\u1ecbp T\u1ebft, c\u00f4ng ty \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ea1t 500.000.000\u0111 doanh thu b\u00e1n \u00e1o d\u00e0i trong th\u00e1ng 12. Chi ph\u00ed qu\u1ea3ng c\u00e1o 25%, t\u1ec9 l\u1ec7 ch\u1ed1t 20%, gi\u00e1 b\u00e1n 1 s\u1ea3n ph\u1ea9m trung b\u00ecnh l\u00e0 250.000\u0111. V\u1eady c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a ph\u00f2ng marketing l\u00e0 :\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eeb m\u1ee5c ti\u00eau 500.000.000\u0111 v\u00e0 gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m 250.000\u0111, v\u1eady c\u1ea7n b\u00e1n 2.000 s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 ch\u1ed1t 20%, v\u1eady c\u1ea7n mang v\u1ec1 10.000 data trong 31 ng\u00e0y, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 323 data\/ng\u00e0y<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed qu\u1ea3ng c\u00e1o 25% t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 125.000.000\u0111 trong 31 ng\u00e0y, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 4 tri\u1ec7u\/ ng\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed\/1 data l\u00e0 12.500\u0111.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed n\u00e0y th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed trung b\u00ecnh c\u1ee7a ng\u00e0nh v\u00e0 c\u1ee7a c\u00e1c n\u0103m tr\u01b0\u1edbc. Do v\u1eady ph\u00f2ng marketing ki\u1ebfn ngh\u1ecb t\u0103ng gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t (\u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3).<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 theo c\u00f4ng th\u1ee9c, c\u1ea7n quan t\u00e2m t\u1edbi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 k\u00eanh b\u00e1n. C\u00e1c trang nh\u01b0 Facebook, Youtube hay Google th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea7u qu\u1ea3ng c\u00e1o bi\u1ebfn \u0111\u1ed9ng theo th\u1eddi \u0111i\u1ec3m. C\u00e1c ng\u00e0y l\u1ec5, T\u1ebft c\u00f3 l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o nhi\u1ec1u, chi ph\u00ed qu\u1ea3ng c\u00e1o lu\u00f4n t\u0103ng g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi ng\u00e0y th\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 c\u00f3 s\u1ed1 li\u1ec7u, c\u1ea7n \u0111\u01b0a k\u1ebf ho\u1ea1ch th\u00e0nh m\u1ed9t c\u00e2u l\u1ec7nh ho\u00e0n ch\u1ec9nh. L\u01b0u \u00fd r\u1eb1ng, m\u1ee5c ti\u00eau c\u00e0ng r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 c\u0103n c\u1ee9 th\u00ec k\u1ebf ho\u1ea1ch s\u1ebd c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c c\u00e0ng cao v\u00e0 d\u1ec5 n\u1eafm b\u1eaft.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ed9t chi\u1ebfn d\u1ecbch <strong>seasonal marketing<\/strong> s\u1ebd c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a nhi\u1ec1u nh\u00e2n l\u1ef1c v\u00e0 b\u1ed9 ph\u1eadn kh\u00e1c nhau, v\u00ec th\u1ebf m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap t\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean c\u00f3 chung m\u1ed9t \u0111\u00edch \u0111\u1ebfn v\u00e0 m\u1ed7i ph\u00f2ng ban c\u0169ng d\u1ec5 d\u00e0ng chia nh\u1ecf \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi, ng\u01b0\u1eddi l\u00e0m k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau theo <\/span><a href=\"https:\/\/amis.misa.vn\/14237\/mo-hinh-smart-xac-dinh-muc-tieu-marketing-theo-smart\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">m\u00f4 h\u00ecnh SMART<\/span><\/a><span style=\"font-weight: 400;\"> g\u1ed3m :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S \u2013 Specific : C\u1ee5 th\u1ec3, d\u1ec5 hi\u1ec3u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M \u2013 Measurable : \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A \u2013 Attainable : C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R \u2013 Relevant : Th\u1ef1c t\u1ebf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T \u2013 Time-Bound : Th\u1eddi gian ho\u00e0n th\u00e0nh<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf s\u00f3t c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c vi\u1ebft m\u1ee5c ti\u00eau g\u1ed3m c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi cho b\u1ed9 c\u00e2u h\u1ecfi :\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1edbi c\u00e1i g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bao nhi\u00eau?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1edbi ai?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u1ede \u0111\u00e2u?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u00f3 2 c\u00e1ch vi\u1ebft sau :\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1ch 1 : \u0110\u1ea1t 500.000.000\u0111 doanh thu b\u00e1n \u00e1o d\u00e0i trong th\u00e1ng 12.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1ch 2 : Ph\u00f2ng marketing ph\u1ed1i h\u1ee3p ph\u00f2ng sale online tri\u1ec3n khai chi\u1ebfn d\u1ecbch b\u00e1n \u00e1o d\u00e0i T\u1ebft 2023 t\u1eeb ng\u00e0y 1\/12 \u0111\u1ebfn 31\/12\/2022 \u0111\u1ed9c quy\u1ec1n tr\u00ean trang facebook ch\u00ednh th\u1ee9c (t\u00edch xanh) c\u1ee7a c\u00f4ng ty, \u0111\u1ea1t 500.000.000\u0111 v\u00e0 2.000 \u0111\u01a1n h\u00e0ng th\u00f4ng qua ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">R\u00f5 r\u00e0ng v\u1edbi c\u00e1ch vi\u1ebft 2, c\u00e1c b\u1ed9 ph\u1eadn \u0111\u1ec1u c\u00f3 th\u1ec3 hi\u1ec3u. Nh\u01b0 ph\u00f2ng v\u1eadn \u0111\u01a1n s\u1ebd bi\u1ebft c\u1ea7n chu\u1ea9n b\u1ecb nh\u00e2n l\u1ef1c \u0111\u1ec3 \u0111\u00f3ng g\u00f3i v\u00e0 chuy\u1ec3n \u0111i 2.000 \u0111\u01a1n h\u00e0ng, ph\u00f2ng sale s\u1ebd bi\u1ebft c\u1ea7n ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c 2.000 \u0111\u01a1n h\u00e0ng th\u00f4ng qua vi\u1ec7c ti\u1ebfp nh\u1eadn, x\u1eed l\u00fd 10.000 data.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ee7 c\u1ee5 th\u1ec3, c\u1ea7n c\u00e2n nh\u1eafc ti\u1ebfp t\u1edbi c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/18881\/xay-dung-muc-tieu-ban-hang\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng k\u1ef3 v\u1ecdng d\u00e0i h\u1ea1n<\/span><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap ng\u01b0\u1eddi l\u00e0m k\u1ebf ho\u1ea1ch b\u1ed5 sung th\u00eam c\u00e1c chi ti\u1ebft \u0111\u1ec3 ho\u00e0n thi\u1ec7n<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thu\u1eadn l\u1ee3i c\u1ee7a seasonal marketing so v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00e1c l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 nh\u1eefng m\u1ed1i quan t\u00e2m chung, th\u00f3i quen v\u00e0 h\u00e0nh vi t\u01b0\u01a1ng \u0111\u1ed3ng h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ki\u1ec7n \u0111\u00f3. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi seasonal marketing c\u0169ng c\u00f3 kh\u00f3 kh\u0103n l\u00e0 b\u1ea3n ch\u1ea5t s\u1ef1 ki\u1ec7n kh\u00f4ng thay \u0111\u1ed5i, l\u1eb7p l\u1ea1i t\u1eeb n\u0103m n\u00e0y sang n\u0103m kh\u00e1c.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec th\u1ebf, \u0111i\u1ec1u c\u1ea7n ph\u00e2n t\u00edch s\u00e2u nh\u1ea5t l\u00e0 nh\u1eefng kh\u00e1c bi\u1ec7t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m l\u00fd, h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf t\u1eebng th\u1ecb tr\u01b0\u1eddng trong n\u0103m \u0111\u00f3, bi\u1ec3u hi\u1ec7n qua xu h\u01b0\u1edbng. Xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 d\u1eabn d\u1eaft h\u00e0nh vi v\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c ho\u1eb7c r\u00e0o c\u1ea3n mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: T\u1ebft 2023 \u1edf nhi\u1ec1u qu\u1ed1c gia l\u00e0 n\u0103m con M\u00e8o, nh\u01b0ng \u1edf Trung Qu\u1ed1c v\u00e0 H\u00e0n Qu\u1ed1c l\u1ea1i l\u00e0 n\u0103m Th\u1ecf, do \u0111\u00f3 kh\u00e1ch h\u00e0ng \u1edf hai qu\u1ed1c gia n\u00e0y s\u1ebd c\u00f3 xu h\u01b0\u1edbng y\u00eau th\u00edch c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 linh v\u1eadt con th\u1ecf h\u01a1n l\u00e0 m\u00e8o. C\u00e1c s\u1ef1 ki\u1ec7n n\u0103m m\u1edbi, trang tr\u00ed c\u1eeda h\u00e0ng, bao g\u00f3i s\u1ea3n ph\u1ea9m c\u0169ng s\u1eed d\u1ee5ng th\u1ecf l\u00e0m h\u00ecnh m\u1eabu ch\u00ednh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ho\u1eb7c v\u00ed d\u1ee5 T\u1ebft n\u0103m 2022 xu h\u01b0\u1edbng l\u00e0 \u00e1o d\u00e0i voan ch\u1ea5t li\u1ec7u m\u1ecfng nh\u1eb9 do th\u1eddi ti\u1ebft \u1ea5m \u00e1p, nh\u01b0ng T\u1ebft n\u0103m 2023 xu h\u01b0\u1edbng l\u1ea1i l\u00e0 \u00e1o d\u00e0i g\u1ea5m do d\u1ef1 b\u00e1o r\u00e9t \u0111\u1eadm, r\u00e9t h\u1ea1i. Ch\u00fang ta kh\u00f3 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c th\u1eddi ti\u1ebft nh\u1eefng ng\u00e0y T\u1ebft, nh\u01b0ng khi tung ra tin truy\u1ec1n th\u00f4ng n\u00e0y, c\u00e1c m\u1eb7t h\u00e0ng \u00e1o d\u00e0i g\u1ea5m ch\u1eafc ch\u1eafn s\u1ebd b\u00e1n ch\u1ea1y h\u01a1n \u00e1o d\u00e0i voan.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng h\u01a1n, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u00f2n bao g\u1ed3m nh\u1eefng s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 xu h\u01b0\u1edbng short video, xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng mua s\u1eafm online, xu h\u01b0\u1edbng t\u1ef1 \u0111\u1ed9ng ho\u00e1 \u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ti\u1ebfp \u0111\u00f3, ch\u00fang ta c\u1ea7n n\u1eafm r\u00f5 th\u00f3i quen c\u1ee7a <\/span><a href=\"https:\/\/amis.misa.vn\/22948\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 l\u00e0m c\u0103n c\u1ee9 cho ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed7i m\u00f9a seasonal marketing l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ea5t c\u1ea3 c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ec1u ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u201cd\u1ed3n d\u1eadp\u201d, d\u1eabn t\u1edbi \u201cb\u00e3o ho\u00e0\u201d th\u00f4ng tin. Do \u0111\u00f3, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n t\u00ecm hi\u1ec3u trong ph\u1ea7n n\u00e0y l\u00e0 h\u00e0nh vi ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111i\u1ec1u ph\u1ed1i chi ph\u00ed marketing h\u1ee3p l\u00fd, tr\u00e1nh l\u00e3ng ph\u00ed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ed9i dung \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ti\u1ebfp c\u1eadn th\u00f4ng tin th\u01b0\u1eddng bao g\u1ed3m:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u00eanh ti\u1ebfp c\u1eadn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ea1ng truy\u1ec1n th\u00f4ng (ng\u1eafn hay d\u00e0i, video hay b\u00e0i vi\u1ebft)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u1ed1i thi\u1ec3u\/t\u1ed1i \u0111a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi quen ho\u1eb7c KOL d\u1eabn d\u1eaft trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qua \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 k\u00eanh truy\u1ec1n \u0111i th\u00f4ng tin ch\u00ednh, \u0111\u00e2u l\u00e0 c\u00e1c k\u00eanh v\u1ec7 tinh \u0111\u1ec3 ph\u00e2n b\u1ed5 ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111i theo chi\u1ebfn d\u1ecbch seasonal marketing l\u00e0 v\u00f2ng \u0111\u1eddi ng\u1eafn v\u00e0 n\u1ed5i l\u00ean theo m\u00f9a v\u1ee5, do \u0111\u00f3 kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng \u0111\u1ee7 uy t\u00edn \u0111\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd ra quy\u1ebft \u0111\u1ecbnh mua ngay.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e3n h\u00e0ng c\u1ea7n t\u00ecm ra l\u00fd do kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, v\u00e0 m\u1ed7i ng\u01b0\u1eddi l\u1ea1i c\u00f3 m\u1ed9t th\u00f3i quen kh\u00e1c nhau: tin do \u0111\u00e3 d\u00f9ng th\u1eed, tin v\u00ec \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8 ho\u1eb7c c\u00e1c h\u1ed9i nh\u00f3m gi\u1edbi thi\u1ec7u, tin b\u1edfi \u0111\u01b0\u1ee3c chuy\u00ean gia khuy\u00ean d\u00f9ng \u2026 T\u00ecm ra th\u00f3i quen tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a m\u1edf ra \u0111i\u1ec3m ch\u1ea1m hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u00f2n th\u01b0\u1eddng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 bi\u1ebft \u0111i\u1ec1u g\u00ec hay y\u1ebfu t\u1ed1 g\u00ec s\u1ebd khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua, g\u1ed3m nhi\u1ec1u m\u1eb7t t\u1eeb h\u00ecnh t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, v\u0103n ho\u00e1 doanh nghi\u1ec7p, uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng, l\u1ecbch s\u1eed kinh doanh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u00e0o Trung Thu, nhi\u1ec1u ng\u01b0\u1eddi H\u00e0 N\u1ed9i s\u1eb5n s\u00e0ng x\u1ebfp h\u00e0ng \u0111\u1ec3 mua m\u1ed9t h\u1ed9p b\u00e1nh B\u1ea3o Ph\u01b0\u01a1ng, ng\u01b0\u1eddi H\u1ea3i Ph\u00f2ng l\u1ea1i mu\u1ed1n c\u00f3 m\u1ed9t h\u1ed9p b\u00e1nh \u0110\u00f4ng Ph\u01b0\u01a1ng, b\u1edfi h\u1ecd tin r\u1eb1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi s\u1ebd s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eadm ch\u1ea5t truy\u1ec1n th\u1ed1ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong khi <\/span><a href=\"https:\/\/amis.misa.vn\/16944\/phan-tich-hanh-vi-mua-cua-khach-hang-b2b\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng th\u00ec ph\u00e2n t\u00edch th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u1edbi 60% s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh s\u1ed1 b\u00e1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9 nh\u01b0 b\u1ed9 qu\u00e0 T\u1ebft, l\u1ecbch, h\u1ed9p r\u01b0\u1ee3u \u2026 ch\u1ec9 b\u00f9ng n\u1ed5 trong m\u1ed9t th\u1eddi gian ng\u1eafn, v\u00e0 doanh thu d\u1ecbp T\u1ebft c\u00f3 th\u1ec3 chi\u1ebfm t\u1edbi 40% doanh thu c\u1ea3 n\u0103m. Do \u0111\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 t\u00ednh to\u00e1n th\u1eddi \u0111i\u1ec3m \u0111\u1ea1t \u0111\u1ec9nh v\u00e0 c\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong ph\u00e2n t\u00edch th\u00f3i quen mua s\u1eafm l\u00e0 t\u00ednh chu k\u1ef3. V\u00ed d\u1ee5 \u0111\u1ebfn d\u1ecbp T\u1ebft, c\u00e1c doanh nghi\u1ec7p s\u1ebd b\u1eaft \u0111\u1ea7u thanh to\u00e1n l\u01b0\u01a1ng th\u01b0\u1edfng v\u00e0o kho\u1ea3ng ng\u00e0y 23 &#8211; 25 (\u00e2m l\u1ecbch) v\u00e0 ng\u01b0\u1eddi lao \u0111\u1ed9ng th\u01b0\u1eddng v\u1ec1 qu\u00ea, b\u1eaft \u0111\u1ea7u ngh\u1ec9 T\u1ebft t\u1eeb 29 (\u00e2m l\u1ecbch).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, th\u1eddi \u0111i\u1ec3m 23 &#8211; 28 (\u00e2m l\u1ecbch) s\u1ebd l\u00e0 cao \u0111i\u1ec3m mua s\u1eafm, v\u00e0 sau ng\u00e0y 29 s\u1ebd gi\u1ea3m d\u1ea7n \u1edf c\u00e1c trung t\u00e2m th\u00e0nh ph\u1ed1, t\u0103ng d\u1ea7n v\u1ec1 c\u00e1c t\u1ec9nh th\u00e0nh. N\u1eafm \u0111\u01b0\u1ee3c chu k\u1ef3 \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ph\u00e2n b\u1ed5 nh\u00e2n s\u1ef1 ph\u1ee5c v\u1ee5 \u0111\u00fang, \u0111\u1ee7 nh\u1eb1m t\u1eadn d\u1ee5ng \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t, t\u0103ng gi\u1ea3m qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed.<\/span><\/p>\n<h3><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=seasonal-marketing&amp;campaign=content&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64043 size-full\" src=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg\" alt=\"\" width=\"740\" height=\"139\" srcset=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg 740w, \/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1-500x94.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/h3>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 5: Li\u1ec7t k\u00ea c\u00e1c <a href=\"https:\/\/amis.misa.vn\/45132\/diem-cham-khach-hang\/\">\u0111i\u1ec3m ch\u1ea1m<\/a><\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u0103n c\u1ee9 tr\u00ean xu h\u01b0\u1edbng v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 ph\u00e1c th\u1ea3o h\u00e0nh tr\u00ecnh mua s\u1eafm t\u1eeb th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5, s\u1ef1 ki\u1ec7n \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m ph\u00e1t sinh nhu c\u1ea7u, t\u00ecm ki\u1ebfm th\u00f4ng tin, c\u00e2n nh\u1eafc v\u00e0 ra quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed7i b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh \u0111\u00f3 \u0111\u1ec1u tr\u1ea3i qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m, v\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ecdi \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u, th\u1ec3 hi\u1ec7n c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u00e0 mang m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u r\u00f5 n\u00e9t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c tr\u01b0ng c\u1ee7a <em>seasonal marketing<\/em> l\u00e0 s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang bi\u1ebft t\u1edbi r\u1ed9ng r\u00e3i v\u00e0 l\u1eb7p l\u1ea1i h\u00e0ng n\u0103m, do \u0111\u00f3 nh\u1eefng m\u00e0u s\u1eafc m\u1edbi, s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u00e0 s\u00e1ng t\u1ea1o ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c \u0111i\u1ec3m ch\u1ea1m m\u1edbi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u0103m 2020, Cocacola \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t chi\u1ebfn d\u1ecbch seasonal marketing d\u1ecbp Noel l\u1edbn nh\u1ea5t trong v\u00f2ng 20 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch v\u1edbi h\u00e0ng d\u00e0i xe t\u1ea3i logo \u0111\u1ecf \u0111i qua nhi\u1ec1u qu\u1ed1c gia mang theo nh\u1eefng b\u00e0i h\u00e1t Gi\u00e1ng Sinh v\u00e0 d\u00e0n h\u1ee3p x\u01b0\u1edbng h\u00e1t tr\u1ef1c ti\u1ebfp, nh\u1eefng tr\u1ea1m thu gom v\u1ecf lon \u0111\u00e3 qua s\u1eed d\u1ee5ng v\u00e0 \u0111\u01b0\u1ee3c quy \u0111\u1ed5i th\u00e0nh ti\u1ec1n \u1ee7ng h\u1ed9 ng\u01b0\u1eddi v\u00f4 gia c\u01b0. H\u00e3ng c\u0169ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng ti\u1ebfp c\u1eadn th\u00f4ng tin online c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua n\u1ec1n t\u1ea3ng Snapchat.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00fa v\u1ecb h\u01a1n, h\u00e3ng h\u1ee3p t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng Waze s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u00f4ng gi\u00e0 Noel \u0111\u1ec3 ch\u1ec9 \u0111\u01b0\u1eddng t\u1edbi n\u01a1i b\u00e1n Coca Cola g\u1ea7n nh\u1ea5t. B\u1eb1ng c\u00e1ch \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1ea5y Coca Cola xu\u1ea5t hi\u1ec7n \u1edf kh\u1eafp n\u01a1i v\u1edbi h\u00e0ng ng\u00e0n \u0111i\u1ec3m ch\u1ea1m v\u00e0 m\u1ed7i \u0111i\u1ec3m ch\u1ea1m l\u1ea1i mang t\u1edbi m\u1ed9t c\u1ea3m x\u00fac kh\u00e1c nhau. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111i t\u1eeb b\u1ea5t ng\u1edd n\u00e0y t\u1edbi b\u1ea5t ng\u1edd kh\u00e1c, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 lan t\u1ecfa h\u1ea1nh ph\u00fac, \u0111\u00fang v\u1edbi tinh th\u1ea7n c\u1ee7a ng\u00e0y Noel v\u00e0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111ang h\u01b0\u1edbng t\u1edbi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>\u0110\u1ec3 li\u1ec7t k\u00ea h\u1ebft c\u00e1c \u0111i\u1ec3m ch\u1ea1m, c\u00f3 th\u1ec3 chia l\u00e0m 3 h\u01b0\u1edbng\u00a0<\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u01b0\u1edbng th\u1ee9 nh\u1ea5t<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: \u0110i theo c\u00e1c k\u00eanh b\u00e1n h\u00e0ng t\u1eeb online \u0111\u1ebfn offline. Banner, poster, pop-up, giao di\u1ec7n website, trang thanh to\u00e1n\u2026 cho t\u1edbi qu\u1ea7y k\u1ec7 b\u00e1n h\u00e0ng, tr\u01b0ng b\u00e0y b\u00ean trong gian h\u00e0ng, nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua s\u1ea3n ph\u1ea9m.<\/span><\/span>&nbsp;\n<p>Th\u1eddi \u0111i\u1ec3m g\u1ea7n ng\u00e0y s\u1ef1 ki\u1ec7n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tho\u1ea3i m\u00e1i h\u01a1n, do \u0111\u00f3 h\u00e3y t\u1eadn d\u1ee5ng \u0111\u1ec3 t\u1eb7ng voucher, khuy\u1ebfn kh\u00edch mua theo combo \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u01b0\u1edbng th\u1ee9 hai<\/b><span style=\"font-weight: 400;\">: \u0110i theo c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, g\u1ed3m qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, trang m\u1ea1ng x\u00e3 h\u1ed9i, OOH, frame thang m\u00e1y, t\u1edd r\u01a1i \u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u01b0\u1edbng th\u1ee9 ba<\/b><span style=\"font-weight: 400;\">: Th\u00f4ng qua chi\u1ebfn thu\u1eadt referral marketing (ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u) hay c\u00f2n g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng. \u0110\u00e2y l\u00e0 chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p v\u1edbi seasonal marketing h\u01a1n b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o kh\u00e1c, b\u1edfi nh\u1eefng ng\u00e0y l\u1ec5 h\u1ed9i l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111o\u00e0n t\u1ee5, g\u1eb7p g\u1ee1, kh\u00f4ng th\u1ec3 thi\u1ebfu nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ec3 chia s\u1ebb.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>H\u00e3y t\u1ea1o c\u01a1 h\u1ed9i, m\u1ed9t \u201cl\u00fd do\u201d \u0111\u1ec3 kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 nh\u00e3n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m, qua \u0111\u00f3 \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n.\u00a0<\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, app h\u1ecdc ti\u1ebfng anh cho tr\u1ebb em Edupia tung ch\u01b0\u01a1ng tr\u00ecnh qu\u00e0 t\u1eb7ng Noel, theo \u0111\u00f3 ph\u1ee5 huynh \u0111\u00e3 mua v\u00e0 s\u1eed d\u1ee5ng app, n\u1ebfu gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng ph\u1ee5 huynh kh\u00e1c mua cho con th\u00ec c\u1ea3 2 b\u00e9 s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn 2 bu\u1ed5i ph\u1ecfng v\u1ea5n 1 &#8211; 1 \u0111\u1ec3 test tr\u00ecnh \u0111\u1ed9 v\u1edbi gi\u00e1o vi\u00ean.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 l\u1ee3i \u00edch cho c\u1ea3 2 ph\u00eda, \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ee5 huynh quan t\u00e2m, y\u00eau th\u00edch, gi\u00fap cho qu\u00e1 tr\u00ecnh \u201cgi\u1edbi thi\u1ec7u\u201d c\u1ee7a ph\u1ee5 huynh tr\u1edf n\u00ean t\u1ef1 nhi\u00ean, \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 cao h\u01a1n nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1ee7i ro sai l\u1ec7ch do th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n qua m\u1ed9t b\u00ean trung gian, Edupia ch\u00fa tr\u1ecdng cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c \u0111\u1ec3 ph\u1ee5 huynh hi\u1ec3u v\u00e0 c\u00f3 nh\u1eefng chia s\u1ebb \u0111\u00fang nh\u1ea5t, th\u1ef1c ch\u1ea5t nh\u1ea5t.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 6: S\u00e1ng t\u1ea1o concept chi\u1ebfn d\u1ecbch<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc cu\u1ed1i c\u00f9ng, sau khi \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch th\u00f4ng tin v\u00e0 c\u0103n c\u1ee9, h\u00e3y s\u1eafp x\u1ebfp t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung \u0111\u00f3 th\u00e0nh m\u1ed9t concept c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch seasonal marketing, g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1eddi gian<\/b><span style=\"font-weight: 400;\">: Bao g\u1ed3m c\u1ea3 giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb &#8211; tr\u01b0\u1edbc &#8211; trong &#8211; sau chi\u1ebfn d\u1ecbch. Nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch, giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb l\u00e0 quan tr\u1ecdng nh\u1ea5t v\u1edbi chi\u1ebfn d\u1ecbch seasonal marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ecba \u0111i\u1ec3m<\/b><span style=\"font-weight: 400;\">: T\u1eeb ph\u00e2n t\u00edch v\u1ec1 \u0111i\u1ec3m ch\u1ea1m, ch\u1ecdn l\u1ecdc v\u00e0 \u0111\u01b0a ra \u0111\u1ecba \u0111i\u1ec3m &#8211; \u201cs\u00e2n ch\u01a1i\u201d ch\u00ednh cho chi\u1ebfn d\u1ecbch c\u00f9ng v\u1edbi h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec3n t\u01b0\u1ee3ng \u1ee9ng nh\u01b0 tr\u01b0ng b\u00e0y, trang tr\u00ed, tone and mood \u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u00f4ng \u0111i\u1ec7p<\/b><span style=\"font-weight: 400;\">: T\u1eeb th\u00f3i quen ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ef1 ki\u1ec7n \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p \u0111\u1ea3m b\u1ea3o \u1ea5n t\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o, ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb, d\u1ec5 lan t\u1ecfa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 k\u1ecbch b\u1ea3n truy\u1ec1n th\u00f4ng<\/b><span style=\"font-weight: 400;\">: t\u1eeb th\u00f4ng \u0111i\u1ec7p, \u0111i\u1ec3m ch\u1ea1m, th\u00f3i quen v\u00e0 xu h\u01b0\u1edbng, l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 k\u1ecbch b\u1ea3n truy\u1ec1n th\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn kh\u01a1i d\u1eady c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110i\u1ec3m nh\u1ea5n<\/b><span style=\"font-weight: 400;\">: M\u1ed7i s\u1ef1 ki\u1ec7n c\u1ea7n m\u1ed9t \u0111i\u1ec3m nh\u1ea5n ch\u00ednh, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ec5 h\u1ed9i ngo\u00e0i tr\u1eddi, livestream quay s\u1ed1 may m\u1eafn ho\u1eb7c m\u1ed9t l\u1ec5 trao gi\u1ea3i th\u01b0\u1edfng. \u0110i\u1ec3m nh\u1ea5n ch\u00ednh l\u00e0 n\u00fat th\u1eaft \u0111\u1ec3 g\u1ee3i kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 s\u1ef1 ki\u1ec7n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i &#8211; qu\u00e0 t\u1eb7n<\/b><span style=\"font-weight: 400;\">g: V\u1edbi tinh th\u1ea7n c\u1ee7a ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n l\u00e0 s\u1ef1 vui v\u1ebb v\u00e0 chia s\u1ebb, \u0111\u1eebng qu\u00ean nh\u1eefng qu\u00e0 t\u1eb7ng, khuy\u1ebfn m\u1ea1i \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 k\u00edch th\u00edch mua s\u1eafm v\u00e0 gia t\u0103ng quy\u1ec1n l\u1ee3i cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi x\u00e2y d\u1ef1ng xong concept, k\u1ebf ho\u1ea1ch seasonal marketing \u0111\u00e3 kh\u00e1 \u0111\u1ea7y \u0111\u1ee7. S\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o 6 b\u01b0\u1edbc ph\u00e2n t\u00edch n\u00e0y c\u00f9ng m\u1ed9t l\u1ecbch s\u1ef1 ki\u1ec7n \u0111\u1ea7y \u0111\u1ee7 s\u1ebd gi\u00fap b\u1ea1n lu\u00f4n s\u1eb5n s\u00e0ng v\u00e0 ch\u1ee7 \u0111\u1ed9ng tr\u01b0\u1edbc b\u1ea5t c\u1ee9 chi\u1ebfn d\u1ecbch seasonal marketing n\u00e0o.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78638 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-7.jpg\" alt=\"\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/12\/seasonal-marketing-7.jpg 740w, \/wp-content\/uploads\/2022\/12\/seasonal-marketing-7-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 th\u00eam c\u00f4ng c\u1ee5 h\u1eefu \u00edch, <em><strong>h\u00e3y c\u00f9ng MISA tham kh\u1ea3o 10 chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p v\u1edbi chi\u1ebfn d\u1ecbch seasonal marketing<\/strong><\/em>, bao g\u1ed3m:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m m\u1edbi bao b\u00ec: m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh chu\u1ea9n s\u1ef1 ki\u1ec7n, th\u00eam c\u00f4ng n\u0103ng (bi\u1ebfu t\u1eb7ng, c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e1ng t\u1ea1o c\u00e2u chuy\u1ec7n, th\u00f4ng \u0111i\u1ec7p g\u1eafn v\u1edbi s\u1ef1 ki\u1ec7n v\u00e0 k\u1ec3 v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00e0 t\u1eb7ng \u0111\u00ednh k\u00e8m s\u00e1ng t\u1ea1o, gi\u00fap lan t\u1ecfa nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: l\u1ecbch T\u1ebft, bao l\u00ec x\u00ec, voucher \u01b0u \u0111\u00e3i, \u0111\u1ed3 l\u01b0u ni\u1ec7m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p mua s\u1eafm v\u00e0 tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed: minigame, \u0111i\u1ec3m ch\u1ea1m qu\u1ea7y thu ng\u00e2n, hidden box<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o \u0111a k\u00eanh, t\u1ed1i \u0111a \u0111i\u1ec3m ch\u1ea1m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng short video, animation, music marketing truy\u1ec1n t\u1ea3i kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i s\u00f4i \u0111\u1ed9ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh t\u1ed5ng k\u1ebft mua s\u1eafm trong n\u0103m, tri \u00e2n kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Li\u00ean k\u1ebft truy\u1ec1n th\u00f4ng ch\u00e9o, t\u1eb7ng voucher vui ch\u01a1i gi\u1ea3i tr\u00ed, ngh\u1ec9 d\u01b0\u1ee1ng, nh\u00e0 h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lu\u00f4n b\u1eaft trend nhanh nh\u1ea5t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng c\u00e1c th\u1eddi kh\u1eafc \u0111\u1eb7c bi\u1ec7t nh\u01b0 giao th\u1eeba, s\u00e1ng \u0111\u1ea7u n\u0103m, ng\u00e0y \u0111\u1ea7u ti\u00ean \u0111i l\u00e0m sau k\u1ef3 ngh\u1ec9\u2026 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng qua SMS brandname, <\/span><a href=\"https:\/\/amis.misa.vn\/11078\/6-cach-gui-email-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">,&#8230;<\/span><\/li>\n<\/ol>\n<h2><a href=\"https:\/\/amis.misa.vn\/ld\/bo-giai-phap-sale-marketing-toan-dien?utm_source=Amisblog&amp;utm_medium=content-banner&amp;utm_campaign=season-marketing&amp;utm_term=QA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-78475 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/banner-CRM-1.jpg\" alt=\"\" width=\"720\" height=\"130\" srcset=\"\/wp-content\/uploads\/2022\/12\/banner-CRM-1.jpg 720w, \/wp-content\/uploads\/2022\/12\/banner-CRM-1-500x90.jpg 500w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/h2>\n<h2 style=\"text-align: justify;\"><b>III. T\u1ed5ng k\u1ebft<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Seasonal marketing l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t, tuy nhi\u00ean kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd hai \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 c\u00f3 chi\u1ebfn d\u1ecbch seasonal marketing b\u00f9ng n\u1ed5:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>M\u1ed9t l\u00e0<\/b><span style=\"font-weight: 400;\"> chi\u1ebfn d\u1ecbch ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u1ee7 r\u00f5 n\u00e9t, th\u00f4ng qua vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed1i li\u00ean k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi s\u1ef1 ki\u1ec7n \u0111\u1ee7 m\u1ea1nh, \u0111\u1ee7 s\u00e1ng t\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Hai l\u00e0<\/b><span style=\"font-weight: 400;\"> t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m, th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc ph\u1ea3i \u0111\u1ed3ng b\u1ed9 v\u1edbi nhau v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u1edbi c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c m\u01b0\u1ee3t m\u00e0 h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi v\u1ecdng r\u1eb1ng v\u1edbi nh\u1eefng chia s\u1ebb tr\u00ean, qu\u00fd \u0111\u1ed9c gi\u1ea3 \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 seasonal marketing &#8211; m\u1ed9t h\u00ecnh th\u1ee9c marketing hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i, v\u00e0 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t cho m\u00f9a l\u1ec5 h\u1ed9i n\u00e0y. Ch\u00fac Qu\u00fd doanh nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ed9c gi\u1ea3 c\u1ee7a MISA c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch <strong>seasonal marketing<\/strong> th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u00e0 b\u00f9ng n\u1ed5 doanh s\u1ed1.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3: L\u01b0\u01a1ng H\u00e0<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_78628\" class=\"pvc_stats total_only  \" data-element-id=\"78628\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Seasonal marketing \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng trong su\u1ed1t chi\u1ec1u d\u00e0i l\u1ecbch s\u1eed ng\u00e0nh marketing. N\u0103m 1970, KFC m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Nh\u1eadt B\u1ea3n. N\u0103m 1974, h\u00e3ng tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u201cKentucky for Christmas\u201d v\u00e0 b\u1eaft \u0111\u1ea7u m\u1edf b\u00e1n nh\u1eefng combo g\u00e0 r\u00e1n trong x\u00f4 \u0111\u1ef1ng kh\u1ed5ng l\u1ed3. Chi\u1ebfn [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_78628\" class=\"pvc_stats total_only  \" data-element-id=\"78628\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":95,"featured_media":78636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[2329],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seasonal Marketing &amp; 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