{"id":77956,"date":"2022-12-23T14:00:44","date_gmt":"2022-12-23T07:00:44","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=77956"},"modified":"2022-12-29T11:31:26","modified_gmt":"2022-12-29T04:31:26","slug":"chien-dich-truyen-thong-tet","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/77956\/chien-dich-truyen-thong-tet\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft 2023: Insight &#038; Big Idea b\u00f9ng n\u1ed5?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>T\u1ebft l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u1ea9y m\u1ea1nh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. B\u1edfi \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m v\u00e0 c\u00f3 nhu c\u1ea7u mua s\u1eafm cao nh\u1ea5t. T\u1ebft ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng nh\u1eb1m chi\u1ebfm gi\u1eef th\u1ecb ph\u1ea7n th\u1ea3o lu\u1eadn (share of voice) v\u00e0 gia t\u0103ng doanh s\u1ed1.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>V\u1eady l\u00e0m sao \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u t\u00ecm ki\u1ebfm c\u00e1c big idea v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft m\u00e0 kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch? M\u1eddi b\u1ea1n tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><strong>I. \u0110i\u1ec3m l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft n\u1ed5i b\u1eadt 2022\u00a0<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><b>1. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng T\u1ebft 2022<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ebft c\u1ed5 truy\u1ec1n 2022 ghi nh\u1eadn 2 s\u1ef1 thay \u0111\u1ed5i l\u1edbn trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n, \u0111\u00f3 l\u00e0 s\u1eafm T\u1ebft c\u01a1 b\u1ea3n v\u00e0 mua h\u00e0ng online. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 \u1edf vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi ch\u1ec9 mua nh\u1eefng \u0111\u1ed3 thi\u1ebft y\u1ebfu nh\u01b0: b\u00e1nh k\u1eb9o, th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, rau xanh v\u00e0 qu\u00e0 bi\u1ebfu trong d\u1ecbp T\u1ebft 2022. Ngo\u00e0i ra, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua chung v\u1edbi ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi \u0111\u00f3, VTV ghi nh\u1eadn h\u1ea7u h\u1ebft c\u00e1c si\u00eau th\u1ecb c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn mua tr\u1ef1c ti\u1ebfp gi\u1ea3m \u0111i, trong khi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch mua online c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ebfn 300%. Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u00f3 \u0111\u1ebfn 30% ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea7n \u0111\u1ea7u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1eebng mua online l\u1ea1i ti\u1ebfp t\u1ee5c mua nhi\u1ec1u h\u01a1n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2. Insight platform n\u1ed5i b\u1eadt nh\u1ea5t trong m\u00f9a T\u1ebft 2022<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong m\u00f9a T\u1ebft 2022, hai <\/span><a href=\"https:\/\/amis.misa.vn\/24519\/customer-insight\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">insight <\/span><\/a><span style=\"font-weight: 400;\">\u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/b><span style=\"font-weight: 400;\"> l\u00e0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Homing &#8211; T\u1ebft l\u00e0 v\u1ec1 nh\u00e0, l\u00e0 sum v\u1ea7y c\u00f9ng gia \u0111\u00ecnh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Beginning &#8211; T\u1ebft l\u00e0 vui, an l\u00e0nh v\u00e0 tr\u00e0n \u0111\u1ea7y hy v\u1ecdng v\u00e0o t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><b>Insight platform 1: \u201cB\u00ecnh c\u0169 r\u01b0\u1ee3u m\u1edbi\u201d \u2013 T\u1ebft \u0111o\u00e0n vi\u00ean theo c\u00e1ch ri\u00eang<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ebft 2022 l\u00e0 m\u00f9a c\u1ee7a \u201cHomecoming\u201d &#8211; tr\u1edf v\u1ec1 nh\u00e0. \u0110\u00e2y l\u00e0 th\u00f4ng \u0111i\u1ec7p \u201cc\u0169\u201d nh\u01b0ng lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c khai th\u00e1c, tri\u1ec3n khai v\u00e0 bi\u1ebfn t\u1ea5u d\u01b0\u1edbi nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Samsung v\u1edbi MV \u201cC\u1ea3m \u01a1n nh\u00e0\u201d<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ea7y \u00fd ngh\u0129a v\u00e0 n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Samsung v\u1edbi MV ca nh\u1ea1c \u201cC\u1ea3m \u01a1n nh\u00e0\u201d, v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a ca s\u0129 Ho\u00e0ng D\u0169ng v\u00e0 Suni H\u1ea1 Linh. Th\u00f4ng qua MV, nh\u00e3n h\u00e0ng \u0111\u00e3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p v\u00f4 c\u00f9ng \u00fd ngh\u0129a l\u00e0 h\u00e3y lu\u00f4n tr\u00e2n tr\u1ecdng m\u00e1i \u1ea5m c\u1ee7a m\u00ecnh, b\u1edfi \u0111\u00e2y ch\u00ednh l\u00e0 n\u01a1i lu\u00f4n b\u00ean c\u1ea1nh b\u1ea1n d\u00f9 trong b\u1ea5t c\u1ee9 ho\u00e0n c\u1ea3nh n\u00e0o.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Xuy\u00ean su\u1ed1t MV, ng\u01b0\u1eddi xem th\u01b0\u1eddng xuy\u00ean b\u1eaft g\u1eb7p nh\u1eefng h\u00ecnh \u1ea3nh th\u00e2n thu\u1ed9c nh\u01b0 cha m\u1eb9 c\u00f9ng nhau n\u1ea5u \u0103n, t\u1eadp th\u1ec3 d\u1ee5c, ch\u0103m s\u00f3c con c\u00e1i, &#8230; Ngo\u00e0i ra, \u0111\u00f3 c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n \u0111\u00f4i v\u1ee3 ch\u1ed3ng tr\u1ebb b\u1eaft \u0111\u1ea7u chuy\u1ec3n sang nh\u00e0 m\u1edbi, t\u1eebng b\u01b0\u1edbc d\u1ef1ng n\u00ean t\u1ed5 \u1ea5m c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khung c\u1ea3nh trong MV \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt c\u1ee7a Samsung trong n\u0103m 2021 nh\u01b0 TV Neo QLED, The Serif, The Frame, The Premiere. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng chi\u1ebfc TV n\u00e0y nh\u01b0 kh\u1eb3ng \u0111\u1ecbnh d\u00f9 th\u1eddi \u0111\u1ea1i c\u00f3 thay \u0111\u1ed5i th\u00ec nh\u1eefng gi\u00e1 tr\u1ecb t\u00ecnh th\u00e2n v\u1eabn s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c in d\u1ea5u theo th\u1eddi gian c\u00f9ng chi\u1ebfc TV.<\/span><\/p>\n<figure id=\"attachment_77963\" aria-describedby=\"caption-attachment-77963\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77963 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-1-1.jpg\" alt=\"H\u00ecnh \u1ea3nh \u0111\u1ea1i gia \u0111\u00ecnh qu\u00e2y qu\u1ea7n b\u00ean chi\u1ebfc TV trong MV \u201cC\u1ea3m \u01a1n nh\u00e0\u201d\" width=\"740\" height=\"316\" srcset=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-1-1.jpg 740w, \/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-1-1-500x214.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-77963\" class=\"wp-caption-text\">H\u00ecnh \u1ea3nh \u0111\u1ea1i gia \u0111\u00ecnh qu\u00e2y qu\u1ea7n b\u00ean chi\u1ebfc TV trong MV \u201cC\u1ea3m \u01a1n nh\u00e0\u201d<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><b>Phim ng\u1eafn \u201cV\u1ec1\u201d c\u1ee7a Biti\u2019s<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, phim ng\u1eafn \u201cV\u1ec1\u201d c\u1ee7a Biti\u2019s Hunter c\u0169ng ghi d\u1ea5u \u1ea5n v\u1edbi n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn th\u1ebf h\u1ec7 tr\u1ebb hi\u1ec7n nay. Kh\u00e1c v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc, tr\u1edf v\u1ec1 nh\u00e0 trong m\u00f9a T\u1ebft 2021 l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn gian nan h\u01a1n bao gi\u1edd h\u1ebft khi m\u1ecdi ng\u01b0\u1eddi v\u1eeba tr\u1ea3i qua m\u1ed9t n\u0103m \u0111\u1ea1i d\u1ecbch b\u1ea5t \u0111\u1ecbnh, v\u1edbi v\u00f4 v\u00e0n kh\u00f3 kh\u0103n c\u1ea3n b\u01b0\u1edbc ng\u01b0\u1eddi con xa x\u1ee9 tr\u1edf v\u1ec1 nh\u00e0.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u1ea5u hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3, b\u1ed9 phim \u201cV\u1ec1\u201d d\u00e0i g\u1ea7n 7 ph\u00fat c\u1ee7a Biti&#8217;s \u0111\u00e3 g\u1eedi th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn t\u1ea5t c\u1ea3 ng\u01b0\u1eddi con xa x\u1ee9 \u0111\u1ec3 m\u01b0u sinh: D\u00f9 n\u0103m qua c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u v\u1ea5t v\u1ea3, c\u00f3 nh\u1eefng l\u00fac n\u1eb7ng l\u00f2ng hay ph\u1ea3i \u0111i v\u1ec1 tay tr\u1eafng, nh\u01b0ng b\u1ea1n h\u00e3y c\u1ee9 tr\u1edf v\u1ec1 khi v\u1eabn c\u00f2n m\u1ed9t \u0111i\u1ec3m t\u1ef1a v\u1eefng ch\u00e3i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ed9 phim mi\u00eau t\u1ea3 m\u1ed9t m\u00f9a T\u1ebft \u0111\u1eb7c bi\u1ec7t h\u01a1n so v\u1edbi m\u1ecdi n\u0103m, song nh\u1eefng ch\u1ea5t li\u1ec7u \u0111\u1eb7c tr\u01b0ng c\u1ee7a qu\u1ea3ng c\u00e1o T\u1ebft nh\u01b0: ni\u1ec1m h\u00e2n hoan, h\u1ea1nh ph\u00fac khi gia \u0111\u00ecnh \u0111o\u00e0n vi\u00ean; nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng c\u1ee7a d\u00e2n t\u1ed9c,&#8230; v\u1eabn \u0111\u01b0\u1ee3c <\/span><a href=\"https:\/\/amis.misa.vn\/30259\/chien-luoc-marketing-cua-bitis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Biti\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> l\u1ed3ng gh\u00e9p trong nh\u1eefng th\u01b0\u1edbc phim.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>\u201cT\u1ebft \u0111\u1ee7 l\u00e0 T\u1ebft vui\u201d c\u1ee7a Home Credit<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hay Home Credit v\u1edbi th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn \u201cT\u1ebft \u0111\u1ee7 l\u00e0 T\u1ebft vui\u201d nh\u1eafn nh\u1ee7 ng\u01b0\u1eddi xem r\u1eb1ng, ch\u1ec9 c\u1ea7n gia \u0111\u00ecnh \u0111\u00f4ng \u0111\u1ee7 th\u00e0nh vi\u00ean, c\u00f9ng qu\u00e2y qu\u1ea7n d\u1ecbp n\u0103m m\u1edbi \u0111\u00e3 l\u00e0 vi\u00ean m\u00e3n v\u00e0 h\u1ea1nh ph\u00fac. \u1ede chi\u1ebfn d\u1ecbch n\u00e0y, Home Credit \u0111\u00e3 k\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u ngh\u1ec7 s\u0129 s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o n\u00ean b\u1ed9 qu\u00e0 T\u1ebft (bao g\u1ed3m bao l\u00ec x\u00ec, s\u1ed5 tay, b\u00ecnh n\u01b0\u1edbc, \u00e1o thun) v\u00e0 b\u1ed9 \u1ea3nh ch\u1ee5p m\u00f4 h\u00ecnh \u0111\u1ea5t s\u00e9t mi\u00eau t\u1ea3 l\u1ea1i T\u1ebft c\u1ed5 truy\u1ec1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, &#8220;T\u1ebft vui l\u00e0 T\u1ebft \u0111\u1ee7&#8221; di\u1ec5n ra trong b\u1ed1i c\u1ea3nh \u0111\u1ea5t n\u01b0\u1edbc g\u1eb7p kh\u00f3 kh\u0103n do d\u1ecbch b\u1ec7nh. V\u00ec v\u1eady, trong khu\u00f4n kh\u1ed5 chi\u1ebfn d\u1ecbch, Home Credit \u0111\u00e3 \u0111\u1ea9y m\u1ea1nh th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c, ch\u00e0o xu\u00e2n trong ni\u1ec1m an l\u00e0nh m\u1edbi qua ch\u01b0\u01a1ng tr\u00ecnh thi\u1ec7n nguy\u1ec7n &#8220;Home Love&#8221;.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">1000 ph\u1ea7n qu\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng ty trao \u0111\u1ebfn c\u00e1c em nh\u1ecf m\u1ed3 c\u00f4i v\u00e0 em nh\u1ecf c\u00f3 ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n tr\u00ean c\u1ea3 n\u01b0\u1edbc. Home Credit c\u0169ng \u0111\u00e3 h\u1ed7 tr\u1ee3 1 t\u1ef7 \u0111\u1ed3ng cho qu\u1ef9 v\u1eafc xin n\u01b0\u1edbc nh\u00e0, trao h\u00e0ng ch\u1ee5c ngh\u00ecn su\u1ea5t \u0103n v\u00e0 c\u00e1c nhu y\u1ebfu ph\u1ea9m \u0111\u1ebfn 10 b\u1ec7nh vi\u1ec7n d\u00e3 chi\u1ebfn.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi \u0111\u00f3, Home Credit c\u00f2n ra m\u1eaft MV T\u1ebft \u0111\u1ee7 l\u00e0 T\u1ebft vui c\u00f3 ngh\u1ec7 s\u0129 Minh D\u1ef1 tham gia, s\u1eed d\u1ee5ng n\u1ec1n nh\u1ea1c T\u1ebft quen thu\u1ed9c \u0111\u1ec3 truy\u1ec1n t\u1ea3i tr\u1ecdn v\u1eb9n c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed9t c\u00e1i &#8220;T\u1ebft \u0111\u1ee7&#8221;: \u0111\u1ee7 t\u00e0i ch\u00ednh \u0111\u1ec3 ho\u00e0n th\u00e0nh d\u1ef1 \u0111\u1ecbnh s\u1eafp t\u1edbi, \u0111\u1ee7 th\u1eddi gian b\u00ean gia \u0111\u00ecnh v\u00e0 \u0111\u1ee7 hy v\u1ecdng cho m\u1ed9t n\u0103m m\u1edbi kh\u1edfi s\u1eafc. MV \u0111\u00e3 thu h\u00fat h\u01a1n 5,3 tri\u1ec7u l\u01b0\u1ee3t xem v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ebfn g\u1ea7n 4 tri\u1ec7u ng\u01b0\u1eddi trong su\u1ed1t chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=chien-dich-truyen-thong-Tet&amp;campaign=content&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44976 aligncenter\" src=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg\" alt=\"\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg 1334w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-300x56.jpg 300w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h4 style=\"text-align: justify;\"><b>Insight Platform 2: L\u1ea1c quan, b\u00ecnh an v\u00e0 tr\u00e0n \u0111\u1ea7y hy v\u1ecdng<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u1ea3i qua m\u1ed9t n\u0103m \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng \u0111i\u1ec7p nh\u01b0 \u201cT\u1ebft kh\u1edfi s\u1eafc\u201d, \u201cT\u1ebft l\u1ea1c quan\u201d, \u201cT\u1ebft y\u00eau \u0111\u1eddi\u201d,&#8230; v\u1edbi insight \u201ct\u1ea1m g\u00e1c l\u1ea1i nh\u1eefng \u0111i\u1ec1u c\u0169 \u0111\u1ec3 \u0111\u00f3n ch\u00e0o \u0111i\u1ec1u m\u1edbi\u201d.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo \u0111\u00f3, c\u1ea3m x\u00fac t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng trong nhi\u1ec1u <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft <\/b><span style=\"font-weight: 400;\">2022, v\u1edbi nh\u1eefng th\u00f4ng \u0111i\u1ec7p mang gi\u00e1 tr\u1ecb lan t\u1ecfa trong cu\u1ed9c s\u1ed1ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 chi\u1ebfn d\u1ecbch \u201cXu\u00e2n m\u00e3nh h\u1ed5, n\u0103m b\u00f9ng n\u1ed5\u201d c\u1ee7a h\u00e3ng bia Tiger hay \u201c\u0110\u00f3n T\u1ebft y\u00eau \u0111\u1eddi\u201d c\u1ee7a Larue.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mondelez Kinh \u0110\u00f4 c\u0169ng tri\u1ec3n khai chi\u1ebfn d\u1ecbch mang t\u00ean \u201cT\u1ebft hy v\u1ecdng\u201d v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u201cGian h\u00e0ng hy v\u1ecdng\u201d h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, c\u00e1c h\u1ed9 kinh doanh hay c\u00e1c shop ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng v\u00e0 \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1eeba qua t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00f9a T\u1ebft.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mondelez Kinh \u0110\u00f4 \u0111\u00e3 ta\u0323o m\u00f4\u0323t bi\u00ea\u0309u m\u00e2\u0303u tr\u00ean Typeform cho ca\u0301c \u0111\u01a1n vi\u0323 \u0111ang kinh doanh ba\u0301nh m\u01b0\u0301t, qua\u0300 T\u00ea\u0301t, qu\u00e2\u0300n a\u0301o, gia\u0300y de\u0301p, phu\u0323 ki\u00ea\u0323n trang tri\u0301 T\u00ea\u0301t&#8230; \u0111i\u00ea\u0300n th\u00f4ng tin li\u00ean h\u00ea\u0323 c\u01a1 ba\u0309n nh\u01b0: t\u00ean shop, m\u00f4\u0323t n\u1ed9i dung ng\u1eafn gi\u1edbi thi\u1ec7u shop, link shop online&#8230;\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ti\u1ebfp \u0111o\u0301, Mondelez Kinh \u0110\u00f4 se\u0303 th\u01b0\u0323c hi\u00ea\u0323n nh\u1eefng c\u00f4ng vi\u00ea\u0323c co\u0300n la\u0323i t\u01b0\u0300 hoa\u0300n thi\u00ea\u0323n th\u00f4ng tin tr\u00ean template cho \u0111\u1ebfn qua\u0309ng ba\u0301 gian ha\u0300ng cho shop. Th\u00f4ng qua chi\u1ebfn d\u1ecbch n\u00e0y, Mondelez <\/span><a href=\"https:\/\/amis.misa.vn\/72558\/phan-tich-chien-luoc-phan-phoi-cua-kinh-do\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kinh \u0110\u00f4<\/span><\/a><span style=\"font-weight: 400;\"> mu\u1ed1n lan t\u1ecfa n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c, truy\u1ec1n c\u1ea3m h\u1ee9ng lu\u00f4n l\u1ea1c quan, h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai ph\u00eda tr\u01b0\u1edbc \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00f3n T\u1ebft, \u0111\u1ec3 kh\u1edfi \u0111\u1ea7u m\u1ed9t n\u0103m 2022 \u0111\u1ea7y hy v\u1ecdng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eefng suy ngh\u0129, c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00e2n sau m\u1ed9t n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i kh\u00e9o l\u00e9o trong m\u1ed7i chi\u1ebfn d\u1ecbch. Th\u00f4ng qua \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra nh\u1eefng n\u1ed9i dung mang th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c, xoa d\u1ecbu nh\u1eefng n\u1ed7i \u0111au, m\u1ea5t m\u00e1t c\u1ee7a n\u0103m c\u0169 v\u00e0 t\u1ea1o ni\u1ec1m tin, t\u1ea1o ni\u1ec1m tin v\u00e0\u00a0 hy v\u1ecdng v\u1ec1 m\u1ed9t n\u0103m m\u1edbi t\u01b0\u01a1i s\u00e1ng h\u01a1n.<\/span><\/p>\n<figure id=\"attachment_77962\" aria-describedby=\"caption-attachment-77962\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77962 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-2.jpg\" alt=\"Chi\u1ebfn d\u1ecbch &quot;Gian h\u00e0ng hy v\u1ecdng&quot; c\u1ee7a Kinh \u0110\u00f4 \u0111\u00e3 mang T\u1ebft v\u1ec1 cho r\u1ea5t nhi\u1ec1u ti\u1ec3u th\u01b0\u01a1ng (Ngu\u1ed3n: D\u00e2n tr\u00ed)\" width=\"740\" height=\"740\" srcset=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-2.jpg 740w, \/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-2-500x500.jpg 500w, \/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-2-150x150.jpg 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-77962\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch &#8220;Gian h\u00e0ng hy v\u1ecdng&#8221; c\u1ee7a Kinh \u0110\u00f4 \u0111\u00e3 mang T\u1ebft v\u1ec1 cho r\u1ea5t nhi\u1ec1u ti\u1ec3u th\u01b0\u01a1ng (Ngu\u1ed3n: D\u00e2n tr\u00ed)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/49873\/truyen-thong-marketing-tich-hop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">7 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p m\u1ecdi doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng<\/span><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>II. Xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m v\u00e0 ti\u00eau d\u00f9ng m\u00f9a T\u1ebft 2023 c\u00f3 g\u00ec thay \u0111\u1ed5i?<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>1. K\u1ef3 v\u1ecdng tr\u1ea3i nghi\u1ec7m m\u1ed9t m\u00f9a T\u1ebft b\u00ecnh th\u01b0\u1eddng hi\u1ec7n t\u1ea1i (New normal)<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo b\u00e1o \u0111i\u1ec7n t\u1eed Cafebiz.vn, sau h\u01a1n 2 n\u0103m tr\u1ea7m l\u1eafng do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, T\u1ebft Qu\u00fd M\u00e3o 2023 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd l\u00e0 m\u1ed9t m\u00f9a T\u1ebft vui t\u01b0\u01a1i, an l\u00e0nh v\u00e0 \u00fd ngh\u0129a h\u01a1n. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t \u1edf th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111\u1ed1i v\u1edbi d\u1ecbp l\u1ec5 h\u1ed9i l\u1edbn nh\u1ea5t trong n\u0103m n\u00e0y.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a Tiktok c\u0169ng cho th\u1ea5y 73% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t mong mu\u1ed1n m\u1ed9t m\u00f9a T\u1ebft b\u00ecnh th\u01b0\u1eddng tr\u1edf l\u1ea1i nh\u01b0 th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch x\u1ea3y ra. Trong \u0111\u00f3 83% ng\u01b0\u1eddi tham gia mong ch\u1edd \u0111\u01b0\u1ee3c sum h\u1ecdp c\u00f9ng gia \u0111\u00ecnh v\u00e0o d\u1ecbp T\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">VTC News c\u0169ng cho bi\u1ebft, s\u1ed1 li\u1ec7u t\u1eeb B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng cho th\u1ea5y, t\u00ednh \u0111\u1ebfn th\u00e1ng 11\/2022, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu cho d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng t\u0103ng h\u01a1n 20% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong \u0111\u00f3 s\u1ee9c mua t\u1ea1i c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb khu v\u1ef1c H\u00e0 N\u1ed9i, TP.HCM \u0111\u00e3 t\u0103ng l\u00ean 25% &#8211; 30% so v\u1edbi ng\u00e0y th\u01b0\u1eddng. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng r\u1ea5t l\u1edbn so v\u1edbi n\u0103m ngo\u00e1i, cho th\u1ea5y nhu c\u1ea7u v\u1ec1 h\u00e0ng h\u00f3a gia t\u0103ng, ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 sinh ho\u1ea1t c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t g\u1ea7n nh\u01b0 ph\u1ee5c h\u1ed3i ho\u00e0n to\u00e0n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>2. C\u00f3 k\u1ebf ho\u1ea1ch mua s\u1eafm s\u1edbm v\u00e0 chi ti\u00eau ph\u00f9 h\u1ee3p cho T\u1ebft<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 l\u00e0 \u0111o\u00e0n t\u1ee5, T\u1ebft 2023 c\u00f2n ghi nh\u1eadn xu h\u01b0\u1edbng m\u1edbi trong h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi k\u1ef3 \u201cb\u00ecnh th\u01b0\u1eddng hi\u1ec7n t\u1ea1i\u201d &#8211; New normal. \u0110\u00f3 l\u00e0 xu h\u01b0\u1edbng l\u00ean k\u1ebf ho\u1ea1ch mua s\u1eafm s\u1edbm v\u00e0 chi ti\u00eau ph\u00f9 h\u1ee3p cho m\u00f9a T\u1ebft 2023.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t tr\u00ean Tiktok t\u1eeb Cafebiz.vn cho th\u1ea5y c\u00f3 h\u01a1n 3 tr\u00ean 5 ng\u01b0\u1eddi tham gia cho bi\u1ebft h\u1ecd s\u1ebd mua s\u1eafm \u00edt nh\u1ea5t 4 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft &#8211; s\u1edbm h\u01a1n 2 tu\u1ea7n so v\u1edbi th\u1eddi \u0111i\u1ec3m s\u1eafm T\u1ebft 2 n\u0103m qua. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng mong mu\u1ed1n chu\u1ea9n b\u1ecb m\u1ed9t c\u00e1i T\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u00e0 t\u01b0\u01a1m t\u1ea5t h\u01a1n, khi kh\u1ea3o s\u00e1t t\u1eeb Tiktok ch\u1ec9 ra r\u1eb1ng c\u00f3 h\u01a1n 70% ng\u01b0\u1eddi tham gia s\u1eb5n s\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n cho m\u00f9a T\u1ebft 2023.<\/span><\/p>\n<figure id=\"attachment_79104\" aria-describedby=\"caption-attachment-79104\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79104\" src=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-3-1.jpg\" alt=\"Xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m &amp; ti\u00eau d\u00f9ng m\u00f9a T\u1ebft 2023\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-3-1.jpg 740w, \/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-3-1-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-79104\" class=\"wp-caption-text\">Xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m &amp; ti\u00eau d\u00f9ng m\u00f9a T\u1ebft 2023<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>3. S\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi s\u1ee9c kh\u1ecfe l\u00e0 \u0111i\u1ec3m nh\u1ea5n<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o t\u1eeb c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho bi\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t s\u1eb5n s\u00e0ng chi ti\u00eau cho nh\u1eefng s\u1ea3n ph\u1ea9m an to\u00e0n, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 &#8220;t\u1ed1t nh\u1ea5t&#8221; v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 dinh d\u01b0\u1ee1ng \u0111\u1ec3 s\u1eed d\u1ee5ng hay l\u00e0m qu\u00e0 bi\u1ebfu t\u1eb7ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng n\u00e0y, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 dinh d\u01b0\u1ee1ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng t\u0103ng s\u1ea3n l\u01b0\u1ee3ng l\u00ean t\u1edbi 40-50% trong th\u00e1ng T\u1ebft 2023. C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb nh\u01b0 h\u1ec7 th\u1ed1ng MM Mega Marketing, Lotte Mart, Co.opmart t\u1eadp trung nh\u1eadp h\u00e0ng dinh d\u01b0\u1ee1ng nh\u01b0 rau h\u1eefu c\u01a1, rau an to\u00e0n, b\u00e1nh dinh d\u01b0\u1ee1ng, n\u01b0\u1edbc u\u1ed1ng dinh d\u01b0\u1ee1ng,&#8230; c\u1ea3 trong n\u01b0\u1edbc l\u1eabn nh\u1eadp kh\u1ea9u.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>4. C\u1edfi m\u1edf h\u01a1n mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean \u0111a n\u1ec1n t\u1ea3ng: s\u00e0n TM\u0110T, Tiktok, Facebook<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang r\u1ee5c r\u1ecbch chu\u1ea9n b\u1ecb cho T\u1ebft, TikTok d\u1ef1 \u0111o\u00e1n Shoppertainment (h\u00ecnh th\u1ee9c mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed) v\u1eabn s\u1ebd l\u00e0 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u1ee7a T\u1ebft 2023.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed \u0111\u1ec3 gi\u1ea3i t\u1ecfa c\u0103ng th\u1eb3ng v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng \u0111i\u1ec1u t\u00edch c\u1ef1c sau h\u01a1n 2 n\u0103m d\u1ecbch b\u1ec7nh. Ch\u00ednh v\u00ec v\u1eady, th\u1eddi \u0111i\u1ec3m T\u1ebft 2023 s\u1ebd l\u00e0 d\u1ecbp \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 s\u1ef1 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edd lan t\u1ecfa nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c, l\u1ea1c quan.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ee7a Nielsen c\u0169ng ch\u1ec9 ra r\u1eb1ng 83% ng\u01b0\u1eddi d\u00f9ng th\u00edch xem qu\u1ea3ng c\u00e1o d\u1ea1ng video h\u01a1n \u1ea3nh GIF hay v\u0103n b\u1ea3n, v\u00e0 70% ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecf qua c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o n\u1ebfu ch\u00fang mang t\u00ednh gi\u1ea3i tr\u00ed cao. B\u1edfi v\u1eady \u0111\u00e2y s\u1ebd l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 c\u00e1c marketer khai th\u00e1c n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean v\u1ec1 video, clip nh\u01b0 Tiktok v\u00e0 Youtube.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u0111ang d\u1ea7n c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n sang mua s\u1eafm T\u1ebft tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u1ea1p ch\u00ed Doanh nghi\u1ec7p h\u1ed9i nh\u1eadp, trong s\u1ef1 ki\u1ec7n Si\u00eau sale 12\/12 n\u0103m 2022 c\u1ee7a Shopee, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua s\u1eafm v\u00e0 ti\u1ebft ki\u1ec7m t\u1edbi 130 t\u1ef7 \u0111\u1ed3ng th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1eeb c\u00e1c gian h\u00e0ng tr\u00ean s\u00e0n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u00e3 t\u0103ng g\u1ea5p 3 l\u1ea7n tr\u00ean ph\u1ea1m vi c\u1ea3 n\u01b0\u1edbc, l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1edbi li\u00ean k\u1ebft v\u00ed \u0111i\u1ec7n t\u1eed Shopee Pay t\u0103ng g\u1ea5p 2 l\u1ea7n so v\u1edbi ng\u00e0y th\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 quen thu\u1ed9c c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t c\u1ee7a ng\u01b0\u1eddi d\u00e2n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ghi nh\u1eadn chung, c\u00e1c m\u1eb7t h\u00e0ng mua s\u1eafm trong \u0111\u1ee3t 12\/12 \u0111\u1ec1u t\u1eadp trung v\u00e0o s\u1eafm s\u1eeda cho T\u1ebft nh\u01b0 d\u1ee5ng c\u1ee5 nh\u00e0 b\u1ebfp, qu\u1ea7n \u00e1o th\u1eddi trang,&#8230;; trong khi c\u00e1c m\u1eb7t h\u00e0ng xa x\u1ec9 c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m nh\u1eb9.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngu\u1ed3n B\u00e1o Thanh ni\u00ean c\u0169ng cho bi\u1ebft Lazada v\u1eeba ghi nh\u1eadn c\u00e1c xu h\u01b0\u1edbng mua s\u1eafm n\u1ed5i b\u1eadt c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o d\u1ecbp cu\u1ed1i n\u0103m 2022, th\u00f4ng qua s\u1ef1 ki\u1ec7n L\u1ec5 h\u1ed9i mua s\u1eafm ng\u00e0y 12.12 mang t\u00ean \u201cTi\u1ec7c sale bung x\u00f5a\u201d. Lazada ghi nh\u1eadn s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng mua s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p t\u0103ng g\u1ea5p 8 l\u1ea7n ng\u00e0y th\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, ng\u01b0\u1eddi d\u00f9ng Lazada c\u0169ng t\u1eadp trung mua s\u1eafm c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang, c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1ch h\u00f3a (n\u1ed5i b\u1eadt l\u00e0 bia, th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng), d\u1ee5ng c\u1ee5 nh\u00e0 b\u1ebfp, s\u1ea3n ph\u1ea9m trang tr\u00ed, lau d\u1ecdn nh\u00e0 c\u1eeda\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/48228\/vi-du-ve-hanh-vi-mua-cua-nguoi-tieu-dung\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 h\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>III. L\u00e0m sao \u0111\u1ec3 \u0111\u1ecdc v\u1ecb Insight kh\u00e1ch h\u00e0ng v\u00e0 b\u00f9ng n\u1ed5 Big Idea cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft 2023?<\/strong><\/h2>\n<figure id=\"attachment_79110\" aria-describedby=\"caption-attachment-79110\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-79110 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/truyen-thong-tet-5.jpg\" alt=\"\u0110\u1ecdc v\u1ecb Insight kh\u00e1ch h\u00e0ng v\u00e0 b\u00f9ng n\u1ed5 Big Idea cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/12\/truyen-thong-tet-5.jpg 740w, \/wp-content\/uploads\/2022\/12\/truyen-thong-tet-5-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-79110\" class=\"wp-caption-text\">\u0110\u1ecdc v\u1ecb Insight kh\u00e1ch h\u00e0ng v\u00e0 b\u00f9ng n\u1ed5 Big Idea cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>1. X\u00e1c \u0111\u1ecbnh KPI cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo Younet Media &#8211; doanh nghi\u1ec7p chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i, cho bi\u1ebft, t\u00f9y v\u00e0o t\u1eebng m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch T\u1ebft v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u00e0 c\u00e1c marketer s\u1ebd \u01b0u ti\u00ean cho c\u00e1c KPI: t\u1ea1o ra s\u1ee9c h\u00fat truy\u1ec1n th\u00f4ng, m\u1ee9c \u0111\u1ed9 lan t\u1ecfa th\u1ea3o lu\u1eadn hay t\u0103ng s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u sau m\u1ed7i chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n<figure id=\"attachment_79106\" aria-describedby=\"caption-attachment-79106\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79106\" src=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-6.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh KPI cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-6.jpg 740w, \/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-6-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-79106\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh KPI cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">N\u00f3i c\u00e1ch kh\u00e1c, Younet Media cho r\u1eb1ng 3 nh\u00f3m chi\u1ebfn d\u1ecbch v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau d\u01b0\u1edbi \u0111\u00e2y s\u1ebd c\u00f3 nh\u1eefng ch\u1ec9 s\u1ed1 KPI kh\u00e1c nhau:\u00a0<\/span><\/i><\/p>\n<h4 style=\"text-align: justify;\"><b>Nh\u00f3m 1: Booming Campaign &#8211; Nh\u00f3m \u201cb\u00f9ng n\u1ed5\u201d nh\u1ea5t m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 nh\u00f3m chi\u1ebfn d\u1ecbch c\u00f3 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn l\u1edbn v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng c\u00f4ng ch\u00fang kh\u1ed5ng l\u1ed3 m\u00e0 c\u00f2n b\u1ea3o \u0111\u1ea3m ng\u01b0\u1eddi xem c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng h\u01b0\u1edfng \u1ee9ng t\u00edch c\u1ef1c v\u1ec1 chi\u1ebfn d\u1ecbch, h\u1ecd nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Younet Media ch\u1ec9 ra r\u1eb1ng, c\u00e1c ch\u1ec9 s\u1ed1 KPI v\u00e0 y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch Booming Campaign n\u00e0y s\u1ebd l\u00e0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn ph\u1ea3i \u0111\u1ea1t tr\u00ean 150,000 (buzz volume)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed9 ph\u1ee7 chi\u1ebfn d\u1ecbch: \u0111\u1ea1t tr\u00ean 50,000 ng\u01b0\u1eddi d\u00f9ng (audience scale)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ec7 s\u1ed1 y\u00eau th\u00edch chi\u1ebfn d\u1ecbch t\u1eeb 0.8 tr\u1edf l\u00ean (sentiment score)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c th\u1ea3o lu\u1eadn li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch: t\u1eeb 30% tr\u1edf l\u00ean (object mention)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1i t\u00ean s\u00e1ng gi\u00e1 nh\u1ea5t c\u1ee7a m\u00f9a T\u1ebft 2022 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/b><span style=\"font-weight: 400;\"> v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cXu\u00e2n m\u00e3nh h\u1ed5, N\u0103m b\u00f9ng n\u1ed5\u201d c\u1ee7a Tiger Beer. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch b\u00f9ng n\u1ed5 \u0111i\u1ec3n h\u00ecnh khi \u0111\u00e3 ghi nh\u1eadn h\u01a1n 630,000 th\u1ea3o lu\u1eadn (buzz volume) v\u1edbi t\u1ef7 l\u1ec7 th\u1ea3o lu\u1eadn nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm h\u01a1n 80% (object mention).<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Nh\u00f3m 2: Viral Campaign \u2013 Nh\u00f3m lan t\u1ecfa tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u00f3m chi\u1ebfn d\u1ecbch n\u00e0y kh\u00f4ng c\u00f3 \u0111\u1ed9 ph\u1ee7 \u201ckh\u1ed5ng l\u1ed3\u201d nh\u01b0 Booming Campaign, song l\u1ea1i c\u00f3 s\u1ed1 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn v\u00f4 c\u00f9ng s\u00f4i n\u1ed5i v\u00e0 \u0111\u1ed9 lan t\u1ecfa l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Younet Media cho bi\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111o \u201cch\u1ea5t l\u01b0\u1ee3ng\u201d chi\u1ebfn d\u1ecbch Viral Campaign c\u1ea7n y\u00eau c\u1ea7u cao h\u01a1n, bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn ph\u1ea3i \u0111\u1ea1t h\u01a1n 40,000 (buzz volume)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ec7 s\u1ed1 y\u00eau th\u00edch chi\u1ebfn d\u1ecbch t\u1eeb 0.9 tr\u1edf l\u00ean (sentiment score)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c th\u1ea3o lu\u1eadn li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch: t\u1eeb 60% tr\u1edf l\u00ean (object mention).<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">G-Kitchen ghi d\u1ea5u \u1ea5n v\u1edbi <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft <\/b><span style=\"font-weight: 400;\">\u201cB\u1edbt m\u00e0 ch\u1eb3ng v\u01a1i, s\u1ebb chia th\u00eam tuy\u1ec7t v\u1eddi!\u201d. \u0110i\u1ec3m t\u1ed5ng h\u00f2a gi\u1eefa \u0111\u1ed9 y\u00eau th\u00edch t\u1eeb chi\u1ebfn d\u1ecbch, \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y xu\u1ea5t hi\u1ec7n trong top 10 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft th\u00e0nh c\u00f4ng nh\u1ea5t trong n\u0103m 2021.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">G-Kitchen x\u00e1c \u0111\u1ecbnh insight platform l\u00e0 \u201cT\u1ebft l\u00e0 s\u1ebb chia\u201d v\u00e0 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh \u00fd ngh\u0129a \u201cChia s\u1ebb 100.000 b\u1eefa \u0103n tr\u1ecdn v\u1eb9n\u201d qua h\u00ecnh th\u1ee9c viral clip v\u1edbi m\u1ee5c ti\u00eau 100.000 b\u1eefa \u0103n h\u1ea1nh ph\u00fac g\u1eedi \u0111\u1ebfn nh\u1eefng ho\u00e0n c\u1ea3nh kh\u00f3 kh\u0103n d\u1ecbp T\u1ebft.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/64559\/viral-content\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ngh\u1ec7 thu\u1eadt s\u00e1ng t\u1ea1o viral content \u2013 c\u00e1c marketer \u0111\u00e3 bi\u1ebft?<\/span><\/a><\/p>\n<h4 style=\"text-align: justify;\"><b>Nh\u00f3m 3: Beloved Campaign \u2013 Nh\u00f3m \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eefng beloved campaign kh\u00f4ng c\u00f3 l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn l\u1edbn, tuy nhi\u00ean ch\u00fang l\u1ea1i nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i y\u00eau th\u00edch r\u1ea5t cao. \u0110\u1eb7c \u0111i\u1ec3m KPI c\u1ee7a nh\u00f3m chi\u1ebfn chi\u1ebfn d\u1ecbch nh\u01b0 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn ph\u1ea3i \u0111\u1ea1t h\u01a1n 20,000 (buzz volume)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ec7 s\u1ed1 y\u00eau th\u00edch chi\u1ebfn d\u1ecbch t\u1eeb 0.99 tr\u1edf l\u00ean (sentiment score)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c th\u1ea3o lu\u1eadn li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch: t\u1eeb 50% tr\u1edf l\u00ean (object mention)<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch \u201cT\u1ebft \u0111\u1ee7 l\u00e0 T\u1ebft vui\u201d c\u1ee7a Home Credit v\u00e0o T\u1ebft 2022 ghi nh\u1eadn g\u1ea7n 200,000 th\u1ea3o lu\u1eadn, h\u1ec7 s\u1ed1 y\u00eau th\u00edch \u0111\u1ea1t 1.0 v\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u1ea1t 52% l\u00e0 v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng \u0111i\u1ec3n h\u00ecnh cho nh\u00f3m Beloved Campaign n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong n\u0103m 2021, Ensure Gold c\u0169ng th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch beloved mang t\u00ean \u201cTrao s\u1ee9c kh\u1ecfe v\u00e0ng, T\u1ebft c\u00e0ng g\u1eafn k\u1ebft\u201d v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cEnsure Gold tin r\u1eb1ng ch\u00ednh cha m\u1eb9 l\u00e0 ng\u01b0\u1eddi l\u00e0m n\u00ean T\u1ebft\u201d. Th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u00e2u chuy\u1ec7n v\u1ec1 cha m\u1eb9. H\u1ecd l\u00e0 nh\u1eefng ch\u1ed7 d\u1ef1a v\u1eefng ch\u00e3i c\u1ee7a con, c\u0169ng l\u00e0 gia \u0111\u00ecnh m\u00e0 ng\u01b0\u1eddi con mong ch\u1edd \u0111\u01b0\u1ee3c \u0111o\u00e0n t\u1ee5 m\u1ed7i\u00a0 khi T\u1ebft \u0111\u1ebfn.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=chien-dich-truyen-thong-Tet&amp;campaign=content&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44976 aligncenter\" src=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg\" alt=\"\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg 1334w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-300x56.jpg 300w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>2. L\u1ef1a ch\u1ecdn Insight Platforms<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Insight Platform \u0111\u01b0\u1ee3c xem l\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng ch\u1ee7 \u0111\u1ea1o gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn v\u00e0 d\u1ef1a v\u00e0o \u0111\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng c\u00f9ng th\u00f4ng \u0111i\u1ec7p cho <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/b><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, b\u1ed1n insight platform l\u1edbn v\u00e0 ch\u1ee7 \u0111\u1ea1o \u0111\u01b0\u1ee3c nh\u00e3n h\u00e0ng khai th\u00e1c \u0111\u00f3 l\u00e0: Homing (V\u1ec1 nh\u00e0), New Beginning (S\u1ef1 kh\u1edfi \u0111\u1ea7u m\u1edbi), Celebration (\u0102n m\u1eebng) v\u00e0 Appreciations (Bi\u1ebft \u01a1n).<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Homing: \u201cT\u1ebft l\u00e0 v\u1ec1 nh\u00e0, l\u00e0 sum h\u1ecdp gia \u0111\u00ecnh\u201d\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Beginning: \u201cT\u1ebft l\u00e0 vui\u201d \u201cT\u1ebft h\u00e3y b\u1ecf qua chuy\u1ec7n c\u0169\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appreciations: \u201cT\u1ebft l\u00e0 s\u1ebb chia, l\u00e0 y\u00eau th\u01b0\u01a1ng\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Celebration: \u201cT\u1ebft l\u00e0 nh\u01b0 \u00fd\u201d<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Trong m\u00f9a T\u1ebft 2021 hai platform \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng \u0111\u01b0a v\u00e0o chi\u1ebfn d\u1ecbch ch\u1ee7 y\u1ebfu l\u00e0 insight Homing v\u00e0 Appreciations; \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean s\u1eed d\u1ee5ng nhi\u1ec1u l\u00e0 \u201cT\u1ebft l\u00e0 v\u1ec1 nh\u00e0, l\u00e0 sum h\u1ecdp gia \u0111\u00ecnh\u201d v\u00e0 \u201cT\u1ebft l\u00e0 s\u1ebb chia\u201d.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t chi\u1ebfn d\u1ecbch ti\u00eau bi\u1ec3u c\u1ee7a Homing 2021 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 MV \u201c\u0110i v\u1ec1 nh\u00e0\u201d c\u1ee7a Honda, c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a ca s\u0129 \u0110en v\u00e0 Justatee. Chi\u1ebfn d\u1ecbch Appreciations n\u1ed5i b\u1eadt t\u1eeb OMO, Lifebuoy, G-Kitchen, Pepsi, <\/span><a href=\"https:\/\/amis.misa.vn\/28361\/chien-luoc-marketing-cua-coca-cola\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Coca\u2013Cola<\/span><\/a><span style=\"font-weight: 400;\"> &amp; Maggi trong n\u0103m 2021 c\u0169ng t\u1ea1o ra nhi\u1ec1u cu\u1ed9c th\u1ea3o lu\u1eadn v\u00e0 c\u00f3 s\u1ee9c lan t\u1ecfa l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u00ecn l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng n\u0103m tr\u01b0\u1edbc, ch\u00fang ta c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng chung insight platform cho chi\u1ebfn d\u1ecbch, song h\u1ecd \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi xem th\u00f4ng qua c\u00e2u chuy\u1ec7n ri\u00eang c\u1ee7a m\u00ecnh v\u00e0 khai th\u00e1c \u0111\u00fang n\u1ed7i b\u1eadn t\u00e2m c\u1ee7a ng\u01b0\u1eddi xem.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n c\u1ea3 trong m\u1ed7i chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft l\u00e0 m\u1ed7i nh\u00e3n h\u00e0ng c\u1ea7n th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, v\u00e0 bi\u1ebft c\u00e1ch bi\u1ebfn t\u1ea5u \u0111\u1ec3 k\u1ec3 chuy\u1ec7n m\u00e0 kh\u00f4ng b\u1ecb \u0111i v\u00e0o l\u1ed1i m\u00f2n c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, k\u1ec3 c\u1ea3 c\u1ee7a ch\u00ednh m\u00ecnh.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/24519\/customer-insight\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">[H\u01b0\u1edbng d\u1eabn] 5 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh customer insight hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>3. L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ch\u1ee7 \u0111\u1ea1o<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><b>MV\/Ca nh\u1ea1c<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">R\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn MV\/Ca nh\u1ea1c cho c\u00e1c <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/b><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c \u0111\u1ec3 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 2 c\u00e1ch, m\u1ed9t l\u00e0 s\u00e1ng t\u00e1c b\u00e0i h\u00e1t m\u1edbi ho\u00e0n to\u00e0n, hai l\u00e0 vi\u1ebft l\u1ea1i l\u1eddi cho c\u00e1c b\u00e0i h\u00e1t \u0111\u00e3 quen thu\u1ed9c.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u1ea7u h\u1ebft c\u00e1c nh\u00e3n h\u00e0ng th\u01b0\u1eddng chu\u1ed9ng c\u00e1ch l\u00e0m th\u1ee9 2 h\u01a1n b\u1edfi nh\u1eefng b\u00e0i h\u00e1t n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1edb trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Trong n\u0103m 2022, n\u1ebfu nh\u01b0 Mirinda v\u1edbi MV \u201cT\u1ebft H\u00e0 H\u00e1 Ha\u201d, Lay\u2019s v\u1edbi s\u1ea3n ph\u1ea9m \u201cT\u1ebft l\u00e0 \u0111\u00e2y ch\u1ee9 \u0111\u00e2u\u201d nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i v\u1ec1 l\u1eddi v\u00e0 giai \u0111i\u1ec7u b\u1eaft tai, th\u00ec th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a c\u1ee7a h\u00e3ng Bia Saigon trong b\u00e0i h\u00e1t \u201cT\u1ebft \u0111i l\u00ean c\u00f9ng nhau\u201d 2022 \u0111\u00e3 mang \u0111\u1ebfn c\u1ea3m x\u00fac \u00fd ngh\u0129a cho ng\u01b0\u1eddi xem khi nh\u1eadn \u0111\u01b0\u1ee3c 2,900 l\u01b0\u1ee3t th\u1ea3o lu\u1eadn t\u00edch c\u1ef1c.<\/span><\/p>\n<figure id=\"attachment_79111\" aria-describedby=\"caption-attachment-79111\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79111\" src=\"\/wp-content\/uploads\/2022\/12\/truyen-thong-tet-7.jpg\" alt=\"L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ch\u1ee7 \u0111\u1ea1o\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/12\/truyen-thong-tet-7.jpg 740w, \/wp-content\/uploads\/2022\/12\/truyen-thong-tet-7-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-79111\" class=\"wp-caption-text\">L\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng ch\u1ee7 \u0111\u1ea1o<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><b>Phim ng\u1eafn<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c c\u0169ng \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u00f3 l\u00e0 phim ng\u1eafn. V\u1edbi m\u1ea1ch chuy\u1ec7n xuy\u00ean su\u1ed1t, nh\u1eefng b\u1ed9 phim ng\u1eafn s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng \u0111i\u1ec7p chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi phim ng\u1eafn truy\u1ec1n th\u00f4ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u \u00fd ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c hai y\u1ebfu t\u1ed1 quan tr\u1ecdng: c\u1ed1t truy\u1ec7n l\u00f4i cu\u1ed1n, l\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1ed3ng th\u1eddi v\u1eabn truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a nh\u00e3n h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi insight platform \u201cHoming\u201d, Lifebuoy \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1ea3n xu\u1ea5t b\u1ed9 phim ng\u1eafn d\u00e0i 7 ph\u00fat mang t\u00ean \u201cT\u00e0u V\u1ec1 Nh\u00e0\u201d cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft 2022. B\u1ed9 phim s\u1eed d\u1ee5ng giai \u0111i\u1ec7u quen thu\u1ed9c, v\u1edbi nh\u1eefng th\u01b0\u1edbc phim t\u00e1i hi\u1ec7n h\u00e0nh tr\u00ecnh tr\u1edf v\u1ec1 th\u0103m nh\u00e0 sau 1 n\u0103m d\u1ecbch b\u1ec7nh c\u1ee7a nh\u1eefng nh\u00e2n v\u1eadt r\u1ea5t \u0111\u1ed7i b\u00ecnh th\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ed3ng, ng\u01b0\u1eddi cha \u0111i l\u00e0m \u0103n xa, l\u00e0 nh\u1eefng b\u00e1c s\u0129 kh\u00f4ng ng\u1ea1i v\u1ea5t v\u1ea3, gian kh\u1ed5 n\u01a1i tuy\u1ebfn \u0111\u1ea7u ch\u1ed1ng d\u1ecbch. Xuy\u00ean su\u1ed1t b\u1ed9 phim, nh\u00e3n h\u00e0ng Lifebuoy \u0111\u00e3 truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh, \u0111\u00f3 l\u00e0 mang \u201cPh\u00fac S\u1ea1ch Khu\u1ea9n &#8211; L\u1ed9c Sum V\u1ea7y\u201d. Th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n, \u00fd ngh\u0129a nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00f3 s\u1ee9c kh\u1ecfe m\u1edbi l\u00e0 ph\u00fac, gia \u0111\u00ecnh sum v\u1ea7y th\u00ec l\u1ed9c m\u1edbi \u0111\u1ea7y nh\u00e0.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>KOL\/Influencer<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c <\/span><a href=\"https:\/\/amis.misa.vn\/48824\/kol-marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">KOL<\/span><\/a><span style=\"font-weight: 400;\"> hay <\/span><a href=\"https:\/\/amis.misa.vn\/26687\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">influencer<\/span><\/a><span style=\"font-weight: 400;\"> ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, c\u00e1c doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm ki\u1ebfm c\u1ea9n th\u1eadn. B\u1ea1n \u0111\u1eebng ch\u1ec9 ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i nhi\u1ec1u.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Thay v\u00e0o \u0111\u00f3, b\u1ea1n h\u00e3y c\u00e2n nh\u1eafc l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f3 c\u00f3 m\u1ed1i li\u00ean h\u1ec7 g\u00ec \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi g\u1ee3i \u00fd d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi \u0111\u00f3 th\u01b0\u1eddng hay chia s\u1ebb nh\u1eefng n\u1ed9i dung v\u1ec1 ch\u1ee7 \u0111\u1ec1 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u00f3 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bi\u1ec3u hi\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch hay ti\u1ebfng n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? C\u00f2 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay, vi\u1ec7c nh\u1eefng nh\u00e3n h\u00e0ng n\u1ed5i ti\u1ebfng h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1. Trong T\u1ebft c\u1ed5 truy\u1ec1n 2022, Mirinda \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng ca s\u0129 Tr\u00fac Nh\u00e2n v\u00e0 Ninh D\u01b0\u01a1ng Lan Ng\u1ecdc \u0111\u1ec3 ra m\u1eaft MV T\u1ebft mang t\u00ean\u201d T\u1ebft H\u00e0 H\u00e1 Ha\u201d.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ee9c h\u00fat c\u00e1 nh\u00e2n c\u1ee7a hai c\u00e1i t\u00ean n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n b\u1ea3o ch\u1ee9ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a MV nh\u00e3n h\u00e0ng. B\u00e0i h\u00e1t \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean k\u00eanh Youtube c\u1ee7a n\u1eef di\u1ec5n vi\u00ean Ninh D\u01b0\u01a1ng Lan Ng\u1ecdc \u0111\u00e3 nh\u1eadn v\u1ec1 30 tri\u1ec7u l\u01b0\u1ee3t xem ch\u1ec9 sau 4 tu\u1ea7n, v\u00e0 \u0111\u1ea1t 46 tri\u1ec7u l\u01b0\u1ee3t xem t\u00ednh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m cu\u1ed1i n\u0103m 2022.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hay Generali Vietnam s\u1ea3n xu\u1ea5t b\u1ed9 phim ng\u1eafn \u201c\u0110\u1ec3 ng\u00e0y mai lu\u00f4n t\u1edbi\u201d v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a di\u1ec5n vi\u00ean g\u1ea1o c\u1ed9i Qu\u1ed1c Tu\u1ea5n. Th\u00f4ng qua di\u1ec5n xu\u1ea5t c\u1ee7a di\u1ec5n vi\u00ean g\u1ea1o c\u1ed9i Qu\u1ed1c Tu\u1ea5n, \u201c\u0110\u1ec3 Ng\u00e0y Mai Lu\u00f4n T\u1edbi\u201d \u0111\u00e3 th\u1ec3 hi\u1ec7n tr\u1ecdn v\u1eb9n cung b\u1eadc c\u1ea3m x\u00fac, c\u00f9ng nh\u1eefng suy t\u01b0 \u0111\u1ea7y tr\u0103n tr\u1edf c\u1ee7a nh\u00e2n v\u1eadt ch\u00ednh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ed9 phim \u0111\u00e3 th\u00e0nh c\u00f4ng tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfc c\u1ea7u n\u1ed1i gi\u00fap nh\u00e3n h\u00e0ng b\u1ea3o hi\u1ec3m \u0111\u1ebfn t\u1eeb Italy n\u00e0y truy\u1ec1n t\u1ea3i tr\u1ecdn v\u1eb9n th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u00f4ng ch\u00fang: \u201cH\u00e3y lu\u00f4n hy v\u1ecdng v\u00e0o \u0111i\u1ec1u t\u01b0\u01a1i s\u00e1ng, lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u01b0\u01a1ng \u0111\u1ea7u tr\u01b0\u1edbc m\u1ecdi th\u1eed th\u00e1ch, gian nan\u201d.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: <\/span><a href=\"https:\/\/amis.misa.vn\/35823\/mau-email-chuc-tet-khach-hang\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">[T\u1ed5ng h\u1ee3p] M\u1eabu email ch\u00fac T\u1ebft kh\u00e1ch h\u00e0ng hay nh\u1ea5t<\/span><\/a><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=chien-dich-truyen-thong-Tet&amp;campaign=content&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44976 aligncenter\" src=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg\" alt=\"\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg 1334w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-300x56.jpg 300w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>IV. M\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft 2023<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>1. Ch\u00fa \u00fd c\u1ed9ng h\u01b0\u1edfng c\u00e1c fad topic: T\u1ebft, b\u00f3ng \u0111\u00e1 v\u00e0 x\u0103ng d\u1ea7u<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong m\u00f9a T\u1ebft 2023, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a c\u00e1c fad topic.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">\u201cFad topic: nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00f3ng, n\u1ed5 ra m\u1ed9t c\u00e1ch b\u1ea5t ng\u1edd, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111a s\u1ed1 ng\u01b0\u1eddi tham gia m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea1o ra l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn l\u1edbn trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu nh\u01b0 T\u1ebft 2022 c\u00f3 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a 3 fad topic l\u00e0 T\u1ebft, Covid-19 v\u00e0 b\u00f3ng \u0111\u00e1 th\u00ec trong n\u0103m 2023, c\u00e1c fad topics \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 T\u1ebft, b\u00f3ng \u0111\u00e1 v\u00e0 x\u0103ng d\u1ea7u.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1ef1 \u0111o\u00e1n fad topic v\u1ec1 b\u00f3ng \u0111\u00e1 \u0111\u01b0\u1ee3c \u0111\u01b0a ra khi VTV \u0111\u00e3 ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 b\u1ea3n quy\u1ec1n ph\u00e1t s\u00f3ng to\u00e0n b\u1ed9 64 tr\u1eadn \u0111\u1ea5u c\u1ee7a World Cup 2022. Theo \u0111\u00f3, s\u1ef1 ki\u1ec7n th\u1ec3 thao n\u00e0y s\u1ebd di\u1ec5n ra t\u1ea1i Qatar, b\u1eaft \u0111\u1ea7u t\u1eeb ng\u00e0y 20\/11 \u0111\u1ebfn 18\/12 &#8211; g\u1ea7n nh\u01b0 tr\u00f9ng v\u1edbi th\u1eddi \u0111i\u1ec3m \u201cv\u00e0ng\u201d \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft d\u01b0\u01a1ng v\u00e0 T\u1ebft c\u1ed5 truy\u1ec1n c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng (b\u1edfi xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00e2n 2023 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 4 tu\u1ea7n tr\u01b0\u1edbc T\u1ebft).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng m\u1ee9c \u0111\u1ed9 th\u1ea3o lu\u1eadn v\u00e0 d\u1eabn d\u1eaft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft c\u1ee7a m\u00ecnh. B\u1edfi theo \u0111o l\u01b0\u1eddng c\u1ee7a Buzzmetrics, v\u00e0o th\u00e1ng 6\/2021, m\u1ed7i tr\u1eadn \u0111\u1ea5u ti\u1ebfp theo c\u1ee7a \u0111\u1ed9i tuy\u1ec3n Vi\u1ec7t Nam t\u1ea1i World Cup \u0111\u1ec1u thu h\u00fat nhi\u1ec1u th\u1ea3o lu\u1eadn h\u01a1n tr\u1eadn \u0111\u1ea5u tr\u01b0\u1edbc, \u0111\u1ec9nh \u0111i\u1ec3m l\u00e0 h\u01a1n 3 tri\u1ec7u th\u1ea3o lu\u1eadn ngay khi k\u1ebft th\u00fac tr\u1eadn \u0111\u1ea5u v\u1edbi UAE. V\u00ec v\u1eady b\u00f3ng \u0111\u00e1 trong T\u1ebft, d\u00f9 \u0111\u1ed9i tuy\u1ec3n th\u1eafng hay thua th\u00ec c\u0169ng s\u1ebd t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng l\u1edbn.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Fad topic v\u1ec1 x\u0103ng d\u1ea7u c\u0169ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o d\u1ef1 \u0111o\u00e1n khi gi\u00e1 b\u00e1n c\u1ee7a m\u1eb7t h\u00e0ng n\u00e0y \u0111\u00e3 c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng m\u1ea1nh trong n\u0103m 2022, v\u00e0 g\u00e2y ra nh\u1eefng \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1ee7 \u0111\u1ec1 v\u1ec1 gi\u00e1 b\u00e1n x\u0103ng d\u1ea7u c\u0169ng \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u cu\u1ed9c th\u1ea3o lu\u1eadn l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t fad topic kh\u00e1 nh\u1ea1y c\u1ea3m, do \u0111\u00f3 doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc v\u00e0 l\u1ef1a ch\u1ecdn n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ec3 truy\u1ec1n th\u00f4ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t l\u01b0u \u00fd quan tr\u1ecdng l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean ch\u00fa \u00fd t\u1edbi s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ee7a c\u00e1c fad topic, tr\u00e1nh \u0111\u1ed5 d\u1ed3n s\u1ef1 ch\u00fa \u00fd v\u00e0o m\u1ed9t fad topic n\u1ed5i b\u1eadt duy nh\u1ea5t m\u00e0 b\u1ecf qua \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng fad topic kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 nh\u01b0 T\u1ebft c\u1ed5 truy\u1ec1n n\u0103m 2018, ch\u1ee7 \u0111\u1ec1 b\u00f3ng \u0111\u00e1 \u0111\u00e3 b\u1ebb g\u00e3y \u0111\u01b0\u1eddng xu h\u01b0\u1edbng th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, khi\u1ebfn c\u00f4ng ch\u00fang kh\u00f4ng c\u00f2n quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn T\u1ebft m\u00e0 \u0111\u1ed5 d\u1ed3n ch\u00fa \u00fd v\u00e0o b\u00f3ng \u0111\u00e1.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ghi nh\u1eadn t\u1eeb Buzzmetrics cho bi\u1ebft t\u1ed5ng l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn li\u00ean quan \u0111\u1ebfn U23 Vi\u1ec7t Nam g\u1ea5p 20 l\u1ea7n so v\u1edbi l\u01b0\u1ee3ng th\u1ea3o lu\u1eadn v\u1ec1 T\u1ebft 2018. Kh\u00f4ng d\u1eebng \u1edf \u0111\u00f3, s\u1ef1 quan t\u00e2m v\u1ec1 ch\u1ee7 \u0111\u1ec1 T\u1ebft \u0111\u00e3 gi\u1ea3m kho\u1ea3ng 3 l\u1ea7n so v\u1edbi tr\u01b0\u1edbc khi AFC U23 ch\u00e2u \u00c1 di\u1ec5n ra.<\/span><\/p>\n<figure id=\"attachment_77960\" aria-describedby=\"caption-attachment-77960\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77960 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-4.jpg\" alt=\"Th\u00e0nh c\u00f4ng c\u1ee7a U23 Vi\u1ec7t Nam \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Ngu\u1ed3n: Buzzmetrics)\" width=\"740\" height=\"415\" srcset=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-4.jpg 740w, \/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-4-500x280.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-77960\" class=\"wp-caption-text\">Th\u00e0nh c\u00f4ng c\u1ee7a U23 Vi\u1ec7t Nam \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Ngu\u1ed3n: Buzzmetrics)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">G\u1ea7n \u0111\u00e2y nh\u1ea5t, Google \u0111\u00e3 c\u00f4ng b\u1ed1 World Cup 2022 l\u00e0 t\u1eeb kh\u00f3a \u0111\u1ee9ng \u0111\u1ea7u xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm n\u1ed5i b\u1eadt nh\u1ea5t trong n\u0103m, d\u00f9 th\u1eddi gian gi\u1ea3i \u0111\u1ea5u l\u1edbn nh\u1ea5t h\u00e0nh tinh n\u00e0y ch\u1ec9 di\u1ec5n ra trong g\u1ea7n 1 th\u00e1ng (t\u1eeb 22\/11 \u0111\u1ebfn 18\/12).\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_77959\" aria-describedby=\"caption-attachment-77959\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-77959 size-full\" src=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-5.jpg\" alt=\"Top 10 t\u00ecm ki\u1ebfm n\u1ed5i b\u1eadt c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t tr\u00ean Google trong n\u0103m 2022 (Ngu\u1ed3n: Brandsvietnam)\" width=\"740\" height=\"925\" srcset=\"\/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-5.jpg 740w, \/wp-content\/uploads\/2022\/12\/chien-dich-truyen-thong-tet-5-400x500.jpg 400w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-77959\" class=\"wp-caption-text\">Top 10 t\u00ecm ki\u1ebfm n\u1ed5i b\u1eadt c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t tr\u00ean Google trong n\u0103m 2022 (Ngu\u1ed3n: Brandsvietnam)<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>4.2. Ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi ngay khi h\u1ecd xem TV<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Truy\u1ec1n h\u00ecnh ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 c\u00e1ch duy nh\u1ea5t m\u00e0 ng\u01b0\u1eddi Vi\u1ec7t s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i tr\u00ed, nh\u1ea5t l\u00e0 trong d\u1ecbp T\u1ebft.. Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u gia \u0111\u00ecnh s\u1edf h\u1eefu Smart TV c\u00f3 ch\u1ee9c n\u0103ng k\u1ebft n\u1ed1i Internet khi\u1ebfn vi\u1ec7c ph\u00e1t s\u00f3ng Youtube tr\u00ean TV tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. S\u1ed1 li\u1ec7u ghi nh\u1eadn t\u1eeb YouTube c\u0169ng cho th\u1ea5y c\u00f3 h\u01a1n 25 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00e3 ph\u00e1t tr\u1ef1c tuy\u1ebfn YouTube tr\u00ean Smart TV.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. \u0110\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n ti\u1ebfng n\u00f3i (share of voice) tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ecdi ng\u01b0\u1eddi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn h\u00ecnh th\u1ee9c c\u1ed9ng t\u00e1c v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean Youtube. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra n\u1ed9i dung m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u00edch th\u00fa v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi xem m\u1edbi.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>4.3. S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean Tiktok \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 T\u1ebft<\/strong>\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n TikTok \u0111ang l\u00e0 n\u1ec1n t\u1ea3ng video \u0111\u00e1ng c\u00e2n nh\u1eafc v\u00e0 t\u1eadp trung khai th\u00e1c cho c\u00e1c marketer v\u1edbi m\u1ee5c ti\u00eau t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng. S\u1ed1 li\u1ec7u t\u1eeb kh\u1ea3o s\u00e1t n\u00f3i tr\u00ean cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng Tik Tok s\u1eb5n s\u00e0ng chi m\u1ea1nh tay khi mua s\u1eafm T\u1ebft.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 74% s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t tr\u1ea3 l\u1eddi th\u00edch s\u1eafm T\u1ebft \u1edf c\u1eeda h\u00e0ng, nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng s\u1eafm T\u1ebft online c\u0169ng kh\u00f4ng h\u1ec1 k\u00e9m c\u1ea1nh khi c\u00f3 t\u1edbi 55% ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn. L\u00fd do ch\u00ednh \u0111\u1ebfn t\u1eeb nh\u1eefng \u01b0u \u0111\u00e3i v\u00e0 ti\u1ec7n l\u1ee3i khi kh\u00f4ng ph\u1ea3i x\u1ebfp h\u00e0ng ch\u1edd \u0111\u1ee3i. V\u00ec v\u1eady, c\u00e1c marketer c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft \u0111\u00fang insight c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y trong d\u1ecbp T\u1ebft 2023.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>V. T\u1ed5ng k\u1ebft<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft 2023 s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 s\u00e2n ch\u01a1i \u201c\u0111\u1ed9c quy\u1ec1n\u201d c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn. T\u1ea5t c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm, th\u1eadm ch\u00ed l\u00e0 s\u00e1ng t\u1ea1o \u0111\u01b0\u1eddng \u0111i cho ri\u00eang m\u00ecnh n\u1ebfu bi\u1ebft c\u00e1ch ch\u1ecdn \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u00fang m\u1ee5c ti\u00eau, khai th\u00e1c nh\u1eefng insight th\u00fa v\u1ecb v\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung b\u00f9ng n\u1ed5, ch\u1eafc ch\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng <\/span><b>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng T\u1ebft<\/b><span style=\"font-weight: 400;\"> 2023 th\u00e0nh c\u00f4ng v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3: Ho\u00e0ng Thu Th\u1ee7y<\/span><\/p>\n<p><!-- AMIS aiMarketing Form Embed Code --><\/p>\n<div class=\"aimarketing-form-embed-code\"><script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script><br \/>\n<script render-for=\"86c0b761-fa12-44f6-b6f4-cf6538b7c0ea\">\n                    globalThis.lzfr.renderExternalForm({formId: \"86c0b761-fa12-44f6-b6f4-cf6538b7c0ea\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n                <\/script><\/div>\n<p><!-- end AMIS aiMarketing Form Embed Code --><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_77956\" class=\"pvc_stats total_only  \" data-element-id=\"77956\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 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49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>T\u1ebft l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u1ea9y m\u1ea1nh chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. 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