{"id":73785,"date":"2024-04-09T08:30:33","date_gmt":"2024-04-09T01:30:33","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=73785"},"modified":"2024-04-10T11:17:40","modified_gmt":"2024-04-10T04:17:40","slug":"mau-ke-hoach-digital-marketing-bang-excel","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/73785\/mau-ke-hoach-digital-marketing-bang-excel\/","title":{"rendered":"Download 10+ m\u1eabu k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3 cho m\u1ecdi ng\u00e0nh"},"content":{"rendered":"
M\u1eabu k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3 ho\u00e0n ch\u1ec9nh gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh b\u1ee9c tranh t\u1ed5ng quan v\u00e0 n\u1eafm r\u00f5 c\u00e1c h\u1ea1ng m\u1ee5c, t\u1eeb \u0111\u00f3 s\u1eeda \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/b> V\u1eady \u0111\u00e2u l\u00e0 c\u00e1c m\u1eabu k\u1ebf ho\u1ea1ch \u0111\u1ea7y \u0111\u1ee7 \u0111a k\u00eanh \u0111\u1ec3 b\u1ea1n qu\u1ea3n l\u00fd t\u1ed1t \u0111\u1ed9i nh\u00f3m? C\u00f9ng MISA tham kh\u1ea3o chi ti\u1ebft trong b\u00e0i vi\u1ebft n\u00e0y.<\/b><\/p>\n C\u00f3 5 l\u00fd do c\u01a1 b\u1ea3n m\u1ed7i doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng plan marketing t\u1ed5ng th\u1ec3:<\/p>\n 1. H\u01b0\u1edbng d\u1eabn v\u00e0 t\u1ed5 ch\u1ee9c<\/strong>: \u0110\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac h\u01b0\u1edbng d\u1eabn v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ed3ng nh\u1ea5t cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n.<\/span>\u00a0N\u00f3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/span><\/p>\n 2. Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c<\/strong>: V\u00ec c\u00f3 s\u1eb5n template n\u00ean khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch m\u1edbi b\u1ea1n kh\u00f4ng m\u1ea5t c\u00f4ng x\u00e2y l\u1ea1i t\u1eeb \u0111\u1ea7u m\u00e0 c\u00f3 th\u1ec3 k\u1ebf th\u1eeba k\u1ebf ho\u1ea1ch \u0111\u00e3 c\u00f3.<\/span><\/p>\n 3. \u0110\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n:<\/strong> M\u1ed9t m\u1eabu k\u1ebf ho\u1ea1ch marketing \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n. N\u00f3 \u0111\u1ecbnh r\u00f5 c\u00e1c th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh, logo v\u00e0 y\u1ebfu t\u1ed1 kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi nhau v\u00e0 t\u1ea1o n\u00ean m\u1ed9t \u1ea5n t\u01b0\u1ee3ng th\u1ed1ng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n 4. \u0110o l\u01b0\u1eddng v\u00e0 c\u1ea3i ti\u1ebfn<\/strong>: B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng, plan marketing ho\u00e0n ch\u1ec9nh gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/span><\/p>\n 5. Giao ti\u1ebfp v\u00e0 h\u1ee3p t\u00e1c:<\/strong> Trong m\u1eabu k\u1ebf ho\u1ea1ch Marketing l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u k\u00eanh marketing kh\u00e1c nhau. Ch\u00ednh v\u00ec v\u1eady n\u00f3 gi\u00fap <\/span>giao ti\u1ebfp v\u00e0 h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169. N\u00f3 t\u1ea1o ra m\u1ed9t khung l\u00e0m vi\u1ec7c chung v\u00e0 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n \u0110\u1ec3 l\u1eadp \u0111\u01b0\u1ee3c b\u1ea3n Marketing plan ho\u00e0n ch\u1ec9nh, <\/strong>b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n 7 b\u01b0\u1edbc sau \u0111\u00e2y:\u00a0<\/strong><\/p>\n B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau marketing c\u1ee7a doanh nghi\u1ec7p\u00a0<\/span><\/p>\n B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng (customer insight)<\/span><\/p>\n B\u01b0\u1edbc 3: Nghi\u00ean c\u1ee9u \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p<\/span><\/p>\n B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3\u00a0<\/span><\/p>\n B\u01b0\u1edbc 5: Thi\u1ebft l\u1eadp marketing KPI\u00a0<\/span><\/p>\n B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch marketing<\/a> d\u00e0nh cho c\u00e1c chi\u1ebfn d\u1ecbch (marketing budget)<\/span><\/p>\n B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng (Action Plan)<\/span><\/p>\n \u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u1eebng b\u01b0\u1edbc trong quy tr\u00ecnh n\u00e0y, vui l\u00f2ng xem th\u00eam t\u1ea1i b\u00e0i vi\u1ebft 7 b\u01b0\u1edbc <\/strong>l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/strong><\/a> hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/p>\n Bao g\u1ed3m c\u00f4ng th\u1ee9c t\u00ednh c\u00f3 s\u1eb5n c\u1ee7a m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau & KPIs c\u01a1 b\u1ea3n m\u00e0 b\u1ed9 ph\u1eadn Marketing th\u01b0\u1eddng h\u01b0\u1edbng t\u1edbi bao g\u1ed3m Doanh s\u1ed1, Chi ph\u00ed\/Doanh s\u1ed1, SQL, Lead, T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, Ph\u00e2n b\u1ed5 M\u1ee5c ti\u00eau theo th\u00e1ng. M\u1eddi b\u1ea1n B\u1ea4M V\u00c0O \u0110\u00c2Y<\/strong><\/span><\/a> \u0111\u1ec3 t\u1ea3i v\u1ec1 d\u00f9ng ngay.<\/p>\nT<\/strong>\u1ea1i sao c\u1ea7n x\u00e2y d\u1ef1ng m\u1eabu k\u1ebf ho\u1ea1ch marketing?<\/strong><\/h2>\n
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C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing m\u1edbi nh\u1ea5t<\/strong><\/h2>\n
Top m\u1eabu k\u1ebf ho\u1ea1ch marketing quan tr\u1ecdng nh\u1ea5t\u00a0<\/strong><\/h2>\n
1. M\u1eabu k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau & KPIs marketing<\/strong><\/h3>\n