{"id":72564,"date":"2022-11-22T16:54:04","date_gmt":"2022-11-22T09:54:04","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=72564"},"modified":"2022-11-22T16:54:04","modified_gmt":"2022-11-22T09:54:04","slug":"phan-tich-chien-luoc-marketing-cua-zara","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/72564\/phan-tich-chien-luoc-marketing-cua-zara\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara \u2013 \u201c\u0110\u1ebf ch\u1ebf\u201d th\u1eddi trang b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Zara l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb \u201cth\u1eddi trang nhanh\u201d th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ef1c k\u1ef3 th\u00f4ng minh v\u00e0 \u1ea5n t\u01b0\u1ee3ng. V\u1eady chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 l\u00e0 g\u00ec? C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra b\u00e0i h\u1ecdc g\u00ec cho th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u1ee7a m\u00ecnh? \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara, m\u1eddi b\u1ea1n \u0111\u1ecdc c\u00f9ng t\u00ecm hi\u1ec3u b\u00e0i ph\u00e2n t\u00edch d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!\u00a0<\/strong><\/p>\n<figure id=\"attachment_72565\" aria-describedby=\"caption-attachment-72565\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72565\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-1.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u \u201cth\u1eddi trang nhanh\u201d Zara (Ngu\u1ed3n: avada.io)\" width=\"740\" height=\"394\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-1.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-1-500x266.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72565\" class=\"wp-caption-text\">Th\u01b0\u01a1ng hi\u1ec7u \u201cth\u1eddi trang nhanh\u201d Zara (Ngu\u1ed3n: avada.io)<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><b>1. Zara b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng \u201c\u0111\u1ebf ch\u1ebf\u201d th\u1eddi trang nhanh t\u1eeb khi n\u00e0o?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zara l\u00e0 th\u01b0\u01a1ng hi\u1ec7u may m\u1eb7c b\u00ecnh d\u00e2n \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1975 b\u1edfi Amancio Ortega &#8211; l\u00e0 s\u00e1ng l\u1eadp vi\u00ean v\u00e0 l\u00e0 c\u1ef1u gi\u00e1m \u0111\u1ed1c c\u1ee7a t\u1eadp \u0111o\u00e0n d\u1ec7t may Inditex, T\u00e2y Ban Nha. T\u00ean g\u1ed1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 Zorba, \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb b\u1ed9 phim \u201cZorba The Greek\u201d. Tuy nhi\u00ean, do tr\u00f9ng t\u00ean v\u1edbi m\u1ed9t qu\u00e1n bar n\u00ean c\u00e1c ch\u1eef c\u00e1i \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp l\u1ea1i v\u00e0 t\u00ean \u201cZara\u201d c\u0169ng ra \u0111\u1eddi t\u1eeb \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay, Zara thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a Inditex \u2013 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang v\u1edbi thi\u1ebft k\u1ebf \u0111\u1eb9p, \u0111\u1ed9c \u0111\u00e1o theo c\u00e1c xu h\u01b0\u1edbng th\u1eddi trang m\u1edbi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a Zara bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara n\u1eef: \u00e1o kho\u00e1c, \u00e1o s\u01a1 mi, \u00e1o thun, v\u00e1y, qu\u1ea7n, gi\u00e0y d\u00e9p&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara nam: Vest, \u00e1o kho\u00e1c, \u00e1o s\u01a1 mi Zara, qu\u1ea7n \u00e1o h\u00e0ng ng\u00e0y, qu\u1ea7n \u00e1o th\u1ec3 thao, gi\u00e0y d\u00e9p&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara tr\u1ebb em: qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p d\u00e0nh cho tr\u1ebb t\u1eeb 3 tu\u1ed5i tr\u1edf l\u00ean<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ee5 ki\u1ec7n: t\u00fai x\u00e1ch, c\u1eb7p t\u00f3c, kh\u0103n cho\u00e0ng, trang s\u1ee9c,&#8230;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau h\u01a1n 40 n\u0103m th\u00e0nh l\u1eadp, Zara \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t trong th\u01b0\u01a1ng hi\u1ec7u \u201cth\u1eddi trang nhanh\u201d\u00a0 \u00a0 \u00a0 hay c\u00f2n g\u1ecdi l\u00e0 th\u1eddi trang \u201cm\u00ec \u0103n li\u1ec1n&#8221; n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. H\u1ecd sao ch\u00e9p c\u00e1c xu h\u01b0\u1edbng th\u1eddi trang v\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t v\u1edbi chi ph\u00ed th\u1ea5p, sau \u0111\u00f3 ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay, Zara \u0111\u00e3 m\u1edf r\u1ed9ng chi nh\u00e1nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng l\u00ean t\u1edbi 1,939 c\u1eeda h\u00e0ng \u0111\u1eb7t t\u1ea1i 96 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi (t\u00ednh \u0111\u1ebfn n\u0103m 2021), trong \u0111\u00f3 c\u00f3 2 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien-luoc-marketing-cua-zara&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64043 aligncenter\" src=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg\" alt=\"\" width=\"740\" height=\"139\" srcset=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg 740w, \/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1-500x94.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>1.1 Zara \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai?<\/strong><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/22948\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Zara ch\u1ee7 y\u1ebfu l\u00e0 gi\u1edbi tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 millennials (l\u00e0 nh\u00f3m n\u1eb1m gi\u1eefa th\u1ebf h\u1ec7 X v\u00e0 th\u1ebf h\u1ec7 Z, sinh trong kho\u1ea3ng 1981-1996). Trong \u0111\u00f3 t\u1ef7 l\u1ec7 n\u1eef gi\u1edbi chi\u1ebfm h\u01a1n 50%, c\u00f2n l\u1ea1i l\u00e0 nam gi\u1edbi v\u00e0 tr\u1ebb em. \u0110\u1eb7c \u0111i\u1ec3m chung c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 h\u1ecd mong mu\u1ed1n mua \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, nh\u01b0ng v\u1eabn ph\u1ea3i h\u1ee3p th\u1eddi trang.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u00ednh v\u00ec v\u1eady khi x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd, Zara \u0111\u00e3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u00e2n b\u1eb1ng gi\u1eefa hai y\u1ebfu t\u1ed1 gi\u00e1 b\u00e1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1eb1m h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 gi\u00e1 v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Zara ch\u00ednh l\u00e0 c\u00e2n b\u1eb1ng gi\u1eefa hai y\u1ebfu t\u1ed1: gi\u00e1 b\u00e1n \u2013 ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eb1m chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>1.2 L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a Zara<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Zara c\u00f3 ba l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u1ea5t kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng \u0111\u1ecbnh v\u1ecb l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u201cth\u1eddi trang nhanh\u201d \u0111\u00fang ngh\u0129a.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a Zara bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp tr\u00ean th\u1ebf gi\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1eddi gian thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra ch\u1ec9 trong 2 tu\u1ea7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 g\u1eedi h\u00e0ng th\u1ea7n t\u1ed1c: Giao s\u1ea3n ph\u1ea9m ch\u1ec9 trong 48 gi\u1edd<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady t\u1ea1i sao Zara c\u00f3 th\u1ec3 \u0111\u1ed3ng th\u1eddi s\u1edf h\u1eefu 3 l\u1ee3i th\u1ebf n\u00eau tr\u00ean? \u0110i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh l\u1ea1i? \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00f4 c\u00f9ng th\u00f4ng minh v\u00e0 kh\u00e1c bi\u1ec7t.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien-luoc-marketing-cua-zara&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64043 aligncenter\" src=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg\" alt=\"\" width=\"740\" height=\"139\" srcset=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg 740w, \/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1-500x94.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>2. Kh\u00e1ch h\u00e0ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o: Nh\u00e0 thi\u1ebft k\u1ebf ch\u00ednh c\u1ee7a Zara l\u00e0 kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lu\u00f4n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng l\u00e0 c\u1ed1t l\u00f5i t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Zara. C\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1 th\u00fa v\u1ecb li\u00ean quan \u0111\u1ebfn c\u00e1ch Zara \u0111\u1ed3ng s\u00e1ng t\u1ea1o v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thi\u1ebft k\u1ebf ra s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. V\u00e0o n\u0103m 2015, m\u1ed9t ph\u1ee5 n\u1eef t\u00ean Miko b\u01b0\u1edbc v\u00e0o m\u1ed9t c\u1eeda h\u00e0ng Zara \u1edf Tokyo \u0111\u1ec3 mua m\u1ed9t chi\u1ebfc kh\u0103n m\u00e0u h\u1ed3ng, nh\u01b0ng c\u1eeda h\u00e0ng l\u1ea1i kh\u00f4ng c\u00f3 chi\u1ebfc kh\u0103n m\u00e0u h\u1ed3ng n\u00e0o.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u t\u01b0\u01a1ng t\u1ef1 c\u0169ng x\u1ea3y ra g\u1ea7n nh\u01b0 \u0111\u1ed3ng th\u1eddi v\u1edbi Michelle \u1edf Toronto, Elaine \u1edf San Francisco v\u00e0 Giselle \u1edf Frankfurt, t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u01b0\u1edbc v\u00e0o c\u00e1c c\u1eeda h\u00e0ng Zara v\u00e0 y\u00eau c\u1ea7u nh\u1eefng chi\u1ebfc kh\u0103n qu\u00e0ng c\u1ed5 m\u00e0u h\u1ed3ng. Nh\u01b0ng t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u r\u1eddi kh\u1ecfi c\u1eeda h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 chi\u1ebfc kh\u0103n qu\u00e0ng c\u1ed5 n\u00e0o &#8211; m\u1ed9t<\/span><a href=\"https:\/\/amis.misa.vn\/5963\/trai-nghiem-khach-hang-dinh-nghia-cach-ap-dung-vao-doanh-nghiep\/\"><span style=\"font-weight: 400;\"> tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> m\u00e0 nhi\u1ec1u \u201cfan\u201d n\u1eef c\u1ee7a Zara c\u0169ng g\u1eb7p ph\u1ea3i t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng Zara kh\u00e1c nhau.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea3y ng\u00e0y sau, h\u01a1n 2.000 c\u1eeda h\u00e0ng Zara tr\u00ean to\u00e0n c\u1ea7u b\u1eaft \u0111\u1ea7u b\u00e1n kh\u0103n qu\u00e0ng c\u1ed5 m\u00e0u h\u1ed3ng. 500.000 chi\u1ebfc kh\u0103n qu\u00e0ng c\u1ed5 m\u00e0u h\u1ed3ng \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i v\u00e0 h\u00e3ng \u0111\u00e3 b\u00e1n h\u1ebft t\u1ea5t c\u1ea3 ch\u1ec9 trong 3 ng\u00e0y. C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 t\u1ea1i sao chi\u1ebfc kh\u0103n qu\u00e0ng c\u1ed5 n\u00e0y l\u1ea1i \u0111\u1eaft kh\u00e1ch \u0111\u1ebfn v\u1eady?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ed quy\u1ebft c\u1ee7a Zara n\u1eb1m \u1edf c\u00e1ch qu\u1ea3n tr\u1ecb v\u00e0 t\u01b0 duy c\u1edfi m\u1edf, s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn c\u00e1i m\u1edbi. Zara trao quy\u1ec1n cho c\u00e1c nh\u00e2n vi\u00ean v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u1eb7c bi\u1ec7t nh\u1ea1y c\u1ea3m v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean Zara s\u1ebd l\u1eafng nghe v\u00e0 ghi l\u1ea1i nh\u1eefng nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u00fd t\u01b0\u1edfng v\u1ec1 \u0111\u01b0\u1eddng c\u1eaft, lo\u1ea1i v\u1ea3i hay d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, Zara c\u0169ng h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean h\u1ecdc c\u00e1ch quan s\u00e1t t\u1ec9 m\u1ec9 nh\u1eefng b\u1ed9 qu\u1ea7n \u00e1o, ph\u1ee5 ki\u1ec7n m\u00e0 kh\u00e1ch mang khi \u0111\u1ebfn c\u1eeda h\u00e0ng, \u0111\u00e1nh gi\u00e1 v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a nh\u1eefng phong c\u00e1ch th\u1eddi trang n\u00e0y, r\u1eb1ng li\u1ec7u ch\u00fang c\u00f3 th\u1ec3 \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1eabu thi\u1ebft k\u1ebf m\u1edbi c\u1ee7a Zara hay kh\u00f4ng. T\u1ea5t c\u1ea3 nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng hay th\u00f4ng tin v\u1ec1 h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd t\u1eeb g\u00f3c quan s\u00e1t c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ebd \u0111\u01b0\u1ee3c ghi l\u1ea1i th\u00e0nh m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o v\u00e0 g\u1eedi \u0111\u1ebfn trung t\u00e2m thi\u1ebft k\u1ebf Zara.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00e0 \u0111\u1ec3 t\u1ed1i \u01b0u cho qu\u00e1 tr\u00ecnh thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, Zara \u0111\u00e3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 gi\u00fap t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o h\u00e0ng ng\u00e0y t\u1eeb c\u00e1c c\u1eeda h\u00e0ng Zara tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u1eb1ng c\u00e1ch l\u00e0m n\u00e0y, Zara c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua c\u0169ng nh\u01b0 trong xu h\u01b0\u1edbng th\u1eddi trang m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft kh\u00e1c c\u1ee7a Zara l\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 RFID trong c\u00e1c c\u1eeda h\u00e0ng t\u1eeb n\u0103m 2014. Nh\u1eefng con chip RFID \u0111\u01b0\u1ee3c g\u1eafn trong th\u1ebb an ninh, khi kh\u00e1ch h\u00e0ng mua, ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c g\u1ee1 b\u1ecf kh\u1ecfi qu\u1ea7n \u00e1o v\u00e0 t\u00e1i s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, khi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n ra, con chip s\u1ebd t\u1ef1 \u0111\u1ed9ng th\u00f4ng b\u00e1o l\u00ean h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a, nh\u1edd \u0111\u00f3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng h\u00e0ng trong kho, v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 nh\u1eefng m\u1eabu th\u1eddi trang \u0111ang b\u00e1n ch\u1ea1y, hay m\u1eabu n\u00e0o \u0111ang b\u00e1n ch\u1eadm. Kh\u00f4ng ch\u1ec9 v\u1eady, c\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 ki\u1ec3m tra xem m\u1ed9t m\u1eb7t h\u00e0ng \u0111ang c\u00f3 s\u1eb5n t\u1ea1i c\u1eeda h\u00e0ng n\u00e0o \u0111\u1ec3 vi\u1ec7c mua h\u00e0ng tr\u1edf n\u00ean thu\u1eadn ti\u1ec7n h\u01a1n.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien-luoc-marketing-cua-zara&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64043 aligncenter\" src=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg\" alt=\"\" width=\"740\" height=\"139\" srcset=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg 740w, \/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1-500x94.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>3. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a Zara \u2013 T\u1eadp trung m\u1edf r\u1ed9ng quy m\u00f4\u00a0<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong khi th\u1eddi \u0111\u1ea1i c\u1ee7a marketing tr\u00ean m\u1ea1ng Internet ng\u00e0y c\u00e0ng l\u00ean ng\u00f4i, Zara l\u1ea1i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u1edfng ch\u1eebng nh\u01b0 \u0111i ng\u01b0\u1ee3c l\u1ea1i ho\u00e0n to\u00e0n. \u0110\u00f3 l\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t v\u00e0 trung t\u00e2m h\u1eadu c\u1ea7n c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3,\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3.1 Zara ph\u00e1t tri\u1ec3n chu\u1ed7i cung \u1ee9ng ho\u00e0n ch\u1ec9nh<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m c\u1ee7a Zara \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i theo m\u00f4 h\u00ecnh kh\u00e9p k\u00edn ho\u00e0n to\u00e0n. Ngay t\u1eeb kh\u00e2u nh\u1eadp nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o, Zara \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1eb7t tr\u1ee5 s\u1edf thi\u1ebft k\u1ebf ch\u00ednh t\u1ea1i T\u00e2y Ban Nha v\u00e0 c\u00f3 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi h\u1ec7 th\u1ed1ng thu mua nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o c\u1ee7a c\u00f4ng ty n\u00e0y \u1edf nhi\u1ec1u n\u01a1i nh\u01b0: Barcelona, B\u1eafc Kinh, Hongkong&#8230;\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 cung \u1ee9ng v\u1eadn chuy\u1ec3n nguy\u00ean li\u1ec7u \u0111\u1ebfn c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t Zara \u1edf La Coruna (T\u00e2y Ban Nha). T\u1ea1i \u0111\u00e2y, nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p, ph\u1ee5 ki\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t, v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n \u0111\u1ebfn trung t\u00e2m h\u1eadu c\u1ea7n (trung t\u00e2m ph\u00e2n ph\u1ed1i logistic) \u0111\u1ec3 \u0111i \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<figure id=\"attachment_72566\" aria-describedby=\"caption-attachment-72566\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72566\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-2.jpg\" alt=\"Chu\u1ed7i cung \u1ee9ng c\u1ee7a Zara \u1edf T\u00e2y Ban Nha (Ngu\u1ed3n \u1ea3nh: scmglobe)\" width=\"740\" height=\"376\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-2.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-2-500x254.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72566\" class=\"wp-caption-text\">Chu\u1ed7i cung \u1ee9ng c\u1ee7a Zara \u1edf T\u00e2y Ban Nha (Ngu\u1ed3n \u1ea3nh: scmglobe)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y, Zara ch\u00fa tr\u1ecdng m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t ngay t\u1ea1i n\u01b0\u1edbc s\u1edf t\u1ea1i thay v\u00ec \u1edf n\u01b0\u1edbc ngo\u00e0i, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng n\u01b0\u1edbc c\u00f3 ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111a d\u1ea1ng v\u00e0 nh\u00e2n c\u00f4ng gi\u00e1 r\u1ebb \u00a0 \u00a0 . T\u1ef7 l\u1ec7 h\u00e0ng h\u00f3a s\u1ea3n xu\u1ea5t t\u1ea1i c\u00e1c khu v\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 nh\u01b0 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang nh\u1ea5t v\u00e0 c\u00f3 t\u1ef7 l\u1ec7 r\u1ee7i ro cao (nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 v\u00f2ng \u0111\u1eddi ng\u1eafn do ch\u1ea1y theo xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i) \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i c\u00e1c nh\u00e0 m\u00e1y xung quanh Arteixo, T\u00e2y Ban Nha.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">26% \u1edf ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a Ch\u00e2u \u00c2u ch\u1ee7 y\u1ebfu s\u1ea3n xu\u1ea5t c\u00e1c trang ph\u1ee5c th\u1eddi trang cao c\u1ea5p h\u01a1n, gi\u00e1 \u0111\u1eaft h\u01a1n so v\u1edbi ch\u00e2u \u00c1 v\u00e0 ch\u00e2u Phi, nh\u01b0ng th\u1eddi gian s\u1ea3n xu\u1ea5t ng\u1eafn h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24% \u1edf Ch\u00e2u \u00c1 v\u00e0 Ch\u00e2u Phi s\u1ea3n xu\u1ea5t c\u00e1c m\u1eb7t h\u00e0ng c\u01a1 b\u1ea3n, b\u00ecnh d\u00e2n v\u00e0 thi\u1ebft y\u1ebfu.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Amancio Ortega &#8211; nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u01a1ng hi\u1ec7u Zara tin r\u1eb1ng, d\u00f9 chi ph\u00ed nh\u00e2n c\u00f4ng l\u1edbn h\u01a1n nh\u01b0ng s\u1ea3n ph\u1ea9m \u0111i \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng s\u1ebd nhanh h\u01a1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi m\u1ee9c l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n. C\u00e1ch 2 tu\u1ea7n, chu\u1ed7i c\u1eeda h\u00e0ng c\u1ee7a ZARA s\u1ebd l\u1ea1i c\u00f3 h\u00e0ng m\u1edbi \u0111\u1ec3 b\u00e1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n t\u1eeb trung t\u00e2m ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng hai l\u1ea7n trong m\u1ed9t tu\u1ea7n, kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00e1c l\u00e0 ch\u1ec9 v\u1eadn chuy\u1ec3n v\u00e0i l\u1ea7n trong m\u1ed9t m\u00f9a. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap Zara gi\u1ea3m b\u1edbt chi ph\u00ed x\u00e2y d\u1ef1ng nh\u00e0 kho v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u01b0u tr\u1eef h\u00e0ng t\u1ed3n kho.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, Zara c\u00f2n \u0111\u1ea7u t\u01b0 14 nh\u00e0 m\u00e1y t\u1ef1 \u0111\u1ed9ng h\u00f3a cao c\u1ea5p \u0111\u1eb7t t\u1ea1i T\u00e2y Ban Nha v\u1edbi h\u1ec7 th\u1ed1ng robot th\u00f4ng minh, h\u1ec7 th\u1ed1ng m\u00e3 v\u1ea1ch laser gi\u00fap ph\u00e2n lo\u1ea1i, s\u1eafp x\u1ebfp h\u00e0ng tr\u0103m ng\u00e0n mi\u1ebfng v\u1ea3i nhanh ch\u00f3ng ch\u1ec9 v\u1edbi t\u1ec9 l\u1ec7 l\u1ed7i d\u01b0\u1edbi 0,5%.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1ec1 trung t\u00e2m h\u1eadu c\u1ea7n, ban \u0111\u1ea7u Zara s\u1edf h\u1eefu m\u1ed9t c\u01a1 s\u1edf l\u1edbn v\u1edbi di\u1ec7n t\u00edch 400 ngh\u00ecn m2 t\u1ea1i Arteixo, v\u00e0 c\u00e1c c\u01a1 s\u1edf nh\u1ecf h\u01a1n \u1edf Mexico, Brazil v\u00e0 Argentina, \u0111\u1ea3m b\u1ea3o ngu\u1ed3n h\u00e0ng lu\u00f4n c\u00f3 s\u1eb5n \u0111\u1ec3 cung \u1ee9ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u0103m 2003, Zara x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf ph\u00e2n ph\u1ed1i l\u1edbn th\u1ee9 hai c\u1ee7a m\u00ecnh t\u1ea1i Zaragoza, ph\u00eda \u0110\u00f4ng B\u1eafc Madrid. C\u01a1 s\u1edf n\u00e0y c\u00f3 di\u1ec7n t\u00edch 120.000 m2 v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 l\u00e0 88 tri\u1ec7u \u0111\u00f4, n\u1eb1m \u1edf v\u1ecb tr\u00ed v\u00f4 c\u00f9ng \u0111\u1eafc \u0111\u1ecba do g\u1ea7n s\u00e2n bay \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp m\u1ea1ng l\u01b0\u1edbi \u0111\u01b0\u1eddng s\u1eaft c\u00f9ng \u0111\u01b0\u1eddng b\u1ed9.<\/span><\/p>\n<figure id=\"attachment_72567\" aria-describedby=\"caption-attachment-72567\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72567\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-3.jpg\" alt=\"Trung t\u00e2m h\u1eadu c\u1ea7n c\u1ee7a Zara \u1edf Zaragoza s\u1eed d\u1ee5ng xe t\u1ea3i v\u00e0 m\u00e1y bay v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a ra c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi (Ngu\u1ed3n \u1ea3nh: scmglobe)\" width=\"740\" height=\"386\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-3.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-3-500x261.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72567\" class=\"wp-caption-text\">Trung t\u00e2m h\u1eadu c\u1ea7n c\u1ee7a Zara \u1edf Zaragoza s\u1eed d\u1ee5ng xe t\u1ea3i v\u00e0 m\u00e1y bay v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a ra c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi (Ngu\u1ed3n \u1ea3nh: scmglobe)<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/50669\/chien-luoc-kinh-doanh-cua-zara\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Zara &#8211; L\u00fd do \u0111\u1ee9ng sau s\u1ef1 th\u00e0nh c\u00f4ng vang d\u1ed9i<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, Zara c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1i ch\u00e2u \u00c2u, v\u00ec v\u1eady gi\u00fap Zara t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c th\u1eddi gian v\u1eadn chuy\u1ec3n, linh ho\u1ea1t v\u00e0 nhanh ch\u00f3ng h\u01a1n khi n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng th\u1eddi trang tr\u00ean th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1eb3ng h\u1ea1n nh\u01b0 trong n\u0103m 2007, ti\u1ebfp thu nh\u1eefng ph\u1ea3n h\u1ed3i v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1eddi trang Zara \u0111\u00e3 cho ra m\u1eaft \u201cb\u1ed9 s\u01b0u t\u1eadp th\u1eddi trang \u0111\u1ea7u ti\u00ean cho c\u00e1c m\u1eb9 b\u1ea7u\u201d. K\u1ec3 t\u1eeb khi ra m\u1eaft v\u00e0o th\u00e1ng 3 t\u1ea1i h\u01a1n 100 c\u1eeda h\u00e0ng \u1edf T\u00e2y Ban Nha, \u0111\u1ebfn th\u00e1ng 9\/2007, b\u1ed9 s\u01b0u t\u1eadp n\u00e0y \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i t\u1ea5t c\u1ea3 c\u1eeda h\u00e0ng Zara tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<figure id=\"attachment_72568\" aria-describedby=\"caption-attachment-72568\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72568\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-4.jpg\" alt=\"Chu\u1ed7i cung \u1ee9ng c\u1ee7a Zara v\u1edbi h\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u00ean th\u1ebf gi\u1edbi\" width=\"740\" height=\"318\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-4.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-4-500x215.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72568\" class=\"wp-caption-text\">Chu\u1ed7i cung \u1ee9ng c\u1ee7a Zara v\u1edbi h\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u00ean th\u1ebf gi\u1edbi<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>3.2 M\u1edf r\u1ed9ng quy m\u00f4 c\u1eeda h\u00e0ng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi ti\u00eau ch\u00ed m\u1edf r\u1ed9ng quy m\u00f4 c\u1eeda h\u00e0ng ra ph\u1ea1m vi to\u00e0n th\u1ebf gi\u1edbi, Zara \u0111\u00e3 v\u00e0 \u0111ang li\u00ean t\u1ee5c \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1ea1i 96 qu\u1ed1c gia. M\u1ed7i c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t theo phong c\u00e1ch \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 t\u1ecda l\u1ea1c \u1edf c\u00e1c \u0111\u1ecba \u0111i\u1ec3m thu\u1eadn ti\u1ec7n trong trung t\u00e2m th\u00e0nh ph\u1ed1. Kh\u00f4ng ch\u1ec9 v\u1eady t\u1ea1i m\u1ed9t s\u1ed1 n\u01a1i, Zara \u0111\u00e3 ti\u1ebfn h\u00e0nh nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh c\u1eeda h\u00e0ng nh\u1eb1m th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng di\u1ec5n ra thu\u1eadn l\u1ee3i h\u01a1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eeb 1723 c\u1eeda h\u00e0ng n\u0103m 2010, \u0111\u1ebfn n\u0103m 2021 c\u00f4ng ty \u0111\u00e3 s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng th\u1eddi trang b\u00e1n l\u1ebb g\u1ed3m 1,939 c\u1eeda h\u00e0ng, \u0111em l\u1ea1i doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0 27.72 t\u1ef7 Euro (so v\u1edbi n\u0103m 2010 l\u00e0 12.53 t\u1ef7 euro). (Tham kh\u1ea3o t\u1eeb Globaldata)\u00a0<\/span><\/p>\n<figure id=\"attachment_72569\" aria-describedby=\"caption-attachment-72569\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72569\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-5.jpg\" alt=\"Doanh thu Inditex \u2013 ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Zara qua c\u00e1c n\u0103m\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-5.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-5-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72569\" class=\"wp-caption-text\">Doanh thu Inditex \u2013 ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Zara qua c\u00e1c n\u0103m<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>3.3 V\u1ecb tr\u00ed c\u1eeda h\u00e0ng \u1edf trung t\u00e2m th\u00e0nh ph\u1ed1 v\u1edbi kh\u00f4ng gian thi\u1ebft k\u1ebf sang tr\u1ecdng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u1ea7u h\u1ebft, c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a Zara \u0111\u1ec1u t\u1ecda l\u1ea1c t\u1ea1i c\u00e1c v\u1ecb tr\u00ed trung t\u00e2m, tr\u00ean nh\u1eefng tuy\u1ebfn ph\u1ed1 \u0111\u00f4ng \u0111\u00fac, nh\u1ed9n nh\u1ecbp ng\u01b0\u1eddi qua l\u1ea1i v\u1edbi thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o.<\/span><\/p>\n<figure id=\"attachment_72570\" aria-describedby=\"caption-attachment-72570\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72570\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-6.jpg\" alt=\"C\u1eeda h\u00e0ng Zara \u1edf Rome (Italy) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a theo phong c\u00e1ch t\u00e2n c\u1ed5 \u0111i\u1ec3n v\u1edbi d\u00e1ng m\u00e1i v\u00f2m cung \u0111i\u1ec7n \u0111\u1eb7c tr\u01b0ng (Ngu\u1ed3n \u1ea3nh: archdaily)\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-6.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-6-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72570\" class=\"wp-caption-text\">C\u1eeda h\u00e0ng Zara \u1edf Rome (Italy) \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a theo phong c\u00e1ch t\u00e2n c\u1ed5 \u0111i\u1ec3n v\u1edbi d\u00e1ng m\u00e1i v\u00f2m cung \u0111i\u1ec7n \u0111\u1eb7c tr\u01b0ng (Ngu\u1ed3n \u1ea3nh: archdaily)<\/figcaption><\/figure>\n<figure id=\"attachment_72571\" aria-describedby=\"caption-attachment-72571\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72571\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-7.jpg\" alt=\"B\u00ean ngo\u00e0i m\u1ed9t c\u1eeda h\u00e0ng Zara (Ngu\u1ed3n \u1ea3nh: The corner)\" width=\"740\" height=\"388\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-7.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-7-500x262.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72571\" class=\"wp-caption-text\">B\u00ean ngo\u00e0i m\u1ed9t c\u1eeda h\u00e0ng Zara (Ngu\u1ed3n \u1ea3nh: The corner)<\/figcaption><\/figure>\n<figure id=\"attachment_72572\" aria-describedby=\"caption-attachment-72572\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72572\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-8.jpg\" alt=\"M\u1ed9t thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng c\u1ee7a Zara (Ngu\u1ed3n \u1ea3nh: himcloset)\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-8.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-8-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72572\" class=\"wp-caption-text\">M\u1ed9t thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng c\u1ee7a Zara (Ngu\u1ed3n \u1ea3nh: himcloset)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1edd v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 ngu\u1ed3n l\u1ef1c c\u01a1 s\u1edf v\u1eadt ch\u1ea5t m\u00e0 Zara \u0111\u00e3 c\u00f3 th\u1ec3 s\u1edf h\u1eefu m\u1ed9t h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru, linh ho\u1ea1t t\u1eeb kh\u00e2u s\u1ea3n xu\u1ea5t cho \u0111\u1ebfn ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 k\u00eanh ph\u00e2n ph\u1ed1i ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 Zara v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh \u00f4ng ho\u00e0ng th\u1eddi trang nhanh, b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf ph\u00e2n ph\u1ed1i nh\u01b0 c\u1ee7a Zara. V\u00ec v\u1eady, song song v\u1edbi chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i, Zara \u0111\u00e3 \u00e1p d\u1ee5ng \u0111\u1ed3ng th\u1eddi nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing kh\u00e1c trong m\u00f4 h\u00ecnh 4P nh\u1eb1m gia t\u0103ng l\u1ee3i th\u1ebf cho m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/60893\/key-visual-la-gi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Key visual l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u1ed9t key visual hi\u1ec7u qu\u1ea3?<\/span><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>4. Chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ea3n ph\u1ea9m \u2013 th\u1ecfa m\u00e3n t\u00e2m l\u00fd mua h\u00e0ng v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm<\/b><\/h2>\n<figure id=\"attachment_72573\" aria-describedby=\"caption-attachment-72573\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72573\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-9.jpg\" alt=\"Zara \u0111\u1ecbnh v\u1ecb ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung trong ng\u00e0nh th\u1eddi trang\" width=\"740\" height=\"420\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-9.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-9-500x284.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72573\" class=\"wp-caption-text\">Zara \u0111\u1ecbnh v\u1ecb ph\u00e2n kh\u00fac gi\u00e1 t\u1ea7m trung trong ng\u00e0nh th\u1eddi trang<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a Zara \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong n\u0103m y\u1ebfu t\u1ed1 ch\u00ednh, \u0111\u00f3 l\u00e0:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4.1 Zara b\u00e1n s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, h\u1ee3p xu h\u01b0\u1edbng nh\u01b0ng v\u00f2ng \u0111\u1eddi ng\u1eafn<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zara b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f3 l\u00e0 s\u1edf h\u1eefu m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd. Tuy nhi\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 v\u00f2ng \u0111\u1eddi s\u1eed d\u1ee5ng r\u1ea5t ng\u1eafn. V\u00e0 do n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo xu h\u01b0\u1edbng \u1edf hi\u1ec7n t\u1ea1i, n\u00ean th\u01b0\u1eddng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb trong m\u1ed9t m\u00f9a (nh\u1eefng m\u1eb7t h\u00e0ng ch\u1ea1y theo xu h\u01b0\u1edbng th\u1eddi trang s\u1ebd r\u1ea5t nhanh l\u1ed7i m\u1ed1t, n\u00ean ch\u00fang ch\u1ec9 \u0111\u01b0\u1ee3c m\u1eb7c trong 1 n\u0103m).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e0ng ng\u00e0y, c\u00e1c qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng c\u1ee7a Zara tr\u00ean to\u00e0n th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp t\u1edbi c\u00e1c trung t\u00e2m s\u1ea3n xu\u1ea5t v\u00e0 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf \u1edf T\u00e2y Ban Nha v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0: ki\u1ec3u d\u00e1ng, m\u00e0u s\u1eafc, nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o n\u00ean gi\u1eef, s\u1ea3n ph\u1ea9m n\u00e0o c\u1ea7n thay th\u1ebf, hay khi n\u00e0o n\u00ean c\u00f3 s\u1ea3n ph\u1ea9m m\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay t\u1ea1i c\u1eeda h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p l\u1ea1i \u0111\u1ec3 t\u1ea1o n\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf m\u1ed7i ng\u00e0y.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4.2 Zara r\u00fat ng\u1eafn th\u1eddi gian cho ra th\u00e0nh ph\u1ea9m nh\u1eb1m t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u201cth\u1eddi trang nhanh\u201d<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zara c\u00f3 m\u1ed9t t\u1ed1c \u0111\u1ed9 b\u1eaft nh\u1ecbp v\u1edbi x\u00e3 h\u1ed9i, \u0111i k\u00e8m l\u00e0 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i m\u1eabu th\u1eddi trang nhanh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ednh v\u00ec v\u1eady khi nh\u1eafc \u0111\u1ebfn Zara, kh\u00e1ch h\u00e0ng s\u1ebd ngay l\u1eadp t\u1ee9c li\u00ean t\u01b0\u1edfng \u0111\u1ebfn kh\u00e1i ni\u1ec7m \u201cth\u1eddi trang nhanh\u201d v\u1edbi t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i m\u1eabu nhanh v\u01b0\u1ee3t qua c\u1ea3 GAP v\u00e0 H&amp;M. C\u00f4ng ty n\u00e0y tuy\u00ean b\u1ed1 ch\u1ec9 m\u1ea5t hai tu\u1ea7n \u0111\u1ec3 thi\u1ebft k\u1ebf l\u1ea1i s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n to\u00e0n, Zara t\u1ed1i \u01b0u to\u00e0n b\u1ed9 t\u1eeb kh\u00e2u thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t th\u00e0nh th\u00e0nh ph\u1ea9m ch\u1ec9 trong 4-5 tu\u1ea7n. Trong khi c\u00e1c nh\u00e3n h\u00e0ng kh\u00e1c ph\u1ea3i m\u1ea5t \u0111\u1ebfn 6 th\u00e1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng ti\u1ebfp nh\u1eadn v\u00e0 ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng \u0111\u1ed1i v\u1edbi ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 ti\u1ebfp thu nh\u1eefng s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1eddi trang \u0111\u00e3 gi\u00fap t\u1ea1o d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd h\u01a1n v\u1ec1 h\u00ecnh \u1ea3nh c\u1ee7a \u0111\u1ebf ch\u1ebf &#8220;th\u1eddi trang nhanh&#8221; Zara trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/48228\/vi-du-ve-hanh-vi-mua-cua-nguoi-tieu-dung\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 h\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/a><\/p>\n<h3 style=\"text-align: justify;\"><b>4.3 Zara t\u1ea1o s\u1ef1 khan hi\u1ebfm cho s\u1ea3n ph\u1ea9m<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m nhanh ch\u00f3ng, ch\u1ea5t l\u01b0\u1ee3ng, song Zara kh\u00f4ng s\u1ea3n xu\u1ea5t \u1ed3 \u1ea1t m\u00e0 thay v\u00e0o \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y gi\u1edbi h\u1ea1n m\u1ed7i ki\u1ec3u d\u00e1ng c\u1ee7a m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u00edt h\u01a1n so v\u1edbi d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Thay v\u00ec s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u h\u01a1n cho m\u1ed7i ki\u1ec3u, Zara s\u1ea3n xu\u1ea5t nhi\u1ec1u ki\u1ec3u d\u00e1ng h\u01a1n, kho\u1ea3ng 12.000 m\u1eabu m\u1ed9t n\u0103m. Ngay c\u1ea3 khi m\u1ed9t phong c\u00e1ch b\u00e1n h\u1ebft r\u1ea5t nhanh, v\u1eabn c\u00f3 nh\u1eefng phong c\u00e1ch m\u1edbi \u0111ang ch\u1edd \u0111\u1ee3i \u0111\u1ec3 thay th\u1ebf, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n khi mua h\u00e0ng. Zara kh\u00f4ng ch\u1ec9 h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng t\u1ed3n kho (kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u201cth\u1eddi trang nhanh\u201d c\u1ee7a Zara) m\u00e0 c\u00f2n th\u00f4i th\u00fac t\u00e2m l\u00fd mu\u1ed1n s\u1edf h\u1eefu do s\u1ef1 khan hi\u1ebfm c\u1ee7a c\u00e1c m\u1eabu th\u1eddi trang hi\u1ec7n \u0111\u1ea1i, trendy.<\/span><\/p>\n<figure id=\"attachment_72574\" aria-describedby=\"caption-attachment-72574\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72574\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-10.jpg\" alt=\"Zara tung ra nhi\u1ec1u ki\u1ec3u d\u00e1ng cho s\u1ea3n ph\u1ea9m thay v\u00ec s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-10.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-10-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72574\" class=\"wp-caption-text\">Zara tung ra nhi\u1ec1u ki\u1ec3u d\u00e1ng cho s\u1ea3n ph\u1ea9m thay v\u00ec s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng nhi\u1ec1u<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 v\u1eady, Zara ch\u1ec9 cho ph\u00e9p c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh b\u00e0y b\u00e1n trong c\u1eeda h\u00e0ng t\u1eeb ba \u0111\u1ebfn b\u1ed1n tu\u1ea7n. Th\u00f4ng l\u1ec7 n\u00e0y th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m c\u00e1c c\u1eeda h\u00e0ng. B\u1edfi n\u1ebfu h\u1ecd ch\u1ec9 \u0111\u1ebfn mu\u1ed9n h\u01a1n so v\u1edbi th\u1eddi gian k\u1ec3 tr\u00ean, t\u1ea5t c\u1ea3 qu\u1ea7n \u00e1o c\u1ee7a m\u1ed9t phong c\u00e1ch ho\u1eb7c m\u1ed9t xu h\u01b0\u1edbng n\u00e0o \u0111\u00f3 s\u1ebd bi\u1ebfn m\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1edfi m\u1ed9t xu h\u01b0\u1edbng m\u1edbi. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c li\u00ean t\u1ee5c l\u00e0m m\u1edbi phong c\u00e1ch thi\u1ebft k\u1ebf c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ebfn xem v\u00e0 mua s\u1eafm.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi c\u1eeda h\u00e0ng Zara l\u1ea7n \u0111\u1ea7u ti\u00ean khai tr\u01b0\u01a1ng tr\u00ean ph\u1ed1 Regent, London, kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111\u1ebfn xem v\u00e0 d\u1ef1 \u0111\u1ecbnh quay l\u1ea1i v\u00e0o d\u1ecbp sale. Nh\u00e2n vi\u00ean Zara \u0111\u00e3 gi\u1ea3i th\u00edch v\u1edbi h\u1ecd r\u1eb1ng nh\u1eefng m\u1eabu m\u00e3 hi\u1ec7n t\u1ea1i \u0111\u1ec1u thay \u0111\u1ed5i h\u00e0ng tu\u1ea7n, v\u00ec v\u1eady \u0111\u1ebfn tu\u1ea7n sau ki\u1ec3u m\u1eabu kh\u00e1ch \u01b0ng \u00fd c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n n\u1eefa. Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Regent \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u1eeda h\u00e0ng th\u1eddi trang \u0111\u1eaft kh\u00e1ch nh\u1ea5t c\u1ee7a Zara, d\u00f9 trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3 c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00e1c \u0111\u01b0\u1ee3c m\u1edf ra t\u1ea1i Anh m\u1ed7i l\u00fac m\u1ed9t nhi\u1ec1u.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>4.4\u00a0 t\u1ed1i \u01b0u chi ph\u00ed nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zara lu\u00f4n t\u00ecm c\u00e1ch t\u1ed1i \u01b0u chi ph\u00ed \u0111\u1ea7u v\u00e0o b\u1eb1ng c\u00e1ch nh\u1eadp nguy\u00ean v\u1eadt li\u1ec7u t\u1eeb c\u00e1c khu v\u1ef1c g\u1ea7n trung t\u00e2m s\u1ea3n xu\u1ea5t c\u1ee7a m\u00ecnh nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c v\u1eadt li\u1ec7u n\u00e0y lu\u00f4n \u0111\u01b0\u1ee3c b\u1ed5 sung k\u1ecbp th\u1eddi trong th\u1eddi gian ng\u1eafn nh\u1ea5t. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t li\u00ean t\u1ee5c, kh\u00f4ng gi\u00e1n \u0111o\u1ea1n. M\u1eb7t kh\u00e1c, Zara th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p d\u1ecdc khi t\u1ef1 thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1edd \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u1eef quy\u1ec1n ki\u1ec3m so\u00e1t quy tr\u00ecnh nh\u01b0 nhu\u1ed9m v\u1ea3i v\u00e0 x\u1eed l\u00fd v\u1ea3i theo y\u00eau c\u1ea7u \u0111\u1ec3 cung c\u1ea5p lo\u1ea1i v\u1ea3i ch\u00ednh x\u00e1c cho m\u1eabu thi\u1ebft k\u1ebf theo s\u1edf th\u00edch kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c t\u00edch h\u1ee3p d\u1ecdc c\u0169ng lo\u1ea1i b\u1ecf nhu c\u1ea7u v\u1ec1 kho b\u00e3i, gi\u00fap gi\u1ea3m t\u00e1c \u0111\u1ed9ng tr\u01b0\u1edbc s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>5. Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1 \u2013 tung ra \u201ct\u00edn hi\u1ec7u m\u1eabu\u201d thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0n<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a Zara t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm c\u00f3 m\u1ee9c thu nh\u1eadp trung b\u00ecnh kh\u00e1 tr\u1edf l\u00ean, h\u1ecd mong mu\u1ed1n s\u1edf h\u1eefu nh\u1eefng m\u1eb7t h\u00e0ng th\u1eddi trang m\u1edbi nh\u1ea5t v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. V\u00ec v\u1eady m\u1ee9c gi\u00e1 m\u00e0 Zara \u0111\u01b0a ra c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng cao &#8211;\u00a0 gi\u00e1 th\u00e0nh \u1edf m\u1ee9c trung b\u00ecnh gi\u00fap \u0111\u00e3 gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a m\u1ed9t b\u1ed9 ph\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t l\u1edbn. C\u00f3 th\u1ec3 th\u1ea5y, m\u1eb7c d\u00f9 Zara kh\u00f4ng ph\u1ea3i l\u00e0 h\u00e3ng r\u1ebb nh\u1ea5t trong ng\u00e0nh th\u1eddi trang nhanh, nh\u01b0ng m\u1ee9c gi\u00e1 c\u1ee7a Zara th\u01b0\u1eddng th\u1ea5p h\u01a1n khi so s\u00e1nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 Hugo Boss hay Uniqlo v\u00e0 \u0111\u1eb7c bi\u1ec7t h\u00e3ng cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng v\u1edbi m\u1ee9c gi\u00e1 h\u1ea5p d\u1eabn nh\u1ea5t qu\u00e1n, khi\u1ebfn n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a title=\"Ph\u00e2n T\u00edch Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e2n Ph\u1ed1i C\u1ee7a Kinh \u0110\u00f4 T\u1ea1i Vi\u1ec7t Nam\" href=\"\/72558\/phan-tich-chien-luoc-phan-phoi-cua-kinh-do\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Top 10 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi ph\u1ed5 bi\u1ebfn trong marketing<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, gi\u00e1 c\u1ee7a Zara s\u1ebd c\u1ee5 th\u1ec3 theo t\u1eebng qu\u1ed1c gia. Zara \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang xa x\u1ec9 v\u00e0 gi\u00e1 b\u00e1n cao t\u1ea1i m\u1ed9t s\u1ed1 n\u01b0\u1edbc ch\u00e2u \u00c1 (Nh\u1eadt B\u1ea3n, c\u00e1c ti\u1ec3u v\u01b0\u01a1ng qu\u1ed1c \u1ea2 R\u1eadp\u2026). T\u1ea1i s\u1edf t\u1ea1i T\u00e2y Ban Nha, Zara duy tr\u00ec m\u1ee9c gi\u00e1 th\u1ea5p, v\u00e0 v\u00e0 nh\u1ec9nh h\u01a1n \u0111\u00f4i ch\u00fat so v\u1edbi c\u00e1c n\u01b0\u1edbc kh\u00e1c s\u1eed d\u1ee5ng ti\u1ec1n Euro. C\u00f3 th\u1ec3 n\u00f3i Zara \u0111\u00e3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a theo th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c th\u00f9 c\u1ee7a m\u1ed7i n\u01b0\u1edbc, \u0111\u1eb7t ra m\u1ee9c gi\u00e1 m\u1ee5c ti\u00eau m\u00e0 ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng tr\u1ea3. Ng\u00e2n s\u00e1ch cho s\u1ea3n xu\u1ea5t trang ph\u1ee5c s\u1ebd theo m\u1ee9c gi\u00e1 m\u1ee5c ti\u00eau n\u00e0y.<\/span><\/p>\n<figure id=\"attachment_72575\" aria-describedby=\"caption-attachment-72575\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72575\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-11.jpg\" alt=\"M\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 gi\u00e1 b\u00e1n kh\u00e1c nhau t\u00f9y theo khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee7a c\u1eeda h\u00e0ng Zara (Ngu\u1ed3n: marketingai.vn)\" width=\"740\" height=\"310\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-11.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-11-500x209.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72575\" class=\"wp-caption-text\">M\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 gi\u00e1 b\u00e1n kh\u00e1c nhau t\u00f9y theo khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee7a c\u1eeda h\u00e0ng Zara (Ngu\u1ed3n: marketingai.vn)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 c\u1ee7a h\u00e3ng c\u0169ng kh\u00e1 \u201ckhi\u00eam t\u1ed1n\u201d so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00e1c. Zara c\u0169ng \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 th\u00f4ng minh cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Khi gi\u1ea3m gi\u00e1 s\u00e2u, h\u00e3ng s\u1ebd kh\u00f4ng tung ra nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi. Khi \u0111\u00e3 tung ra s\u1ea3n ph\u1ea9m m\u1edbi, h\u00e3ng s\u1ebd gi\u1ea3m gi\u00e1 s\u00e2u cho c\u00e1c m\u1eb7t h\u00e0ng c\u0169. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t t\u00edn hi\u1ec7u m\u1eabu gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa \u00fd v\u00e0 nh\u1eadn bi\u1ebft \u0111\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m n\u00ean mua h\u00e0ng Zara v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i h\u01a1n.\u00a0<\/span><\/p>\n<figure id=\"attachment_72576\" aria-describedby=\"caption-attachment-72576\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72576\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-12.jpg\" alt=\"Th\u1eddi \u0111i\u1ec3m th\u00e1ng 6 v\u00e0 12 l\u00e0 m\u00f9a sale l\u1edbn c\u1ee7a Zara (Theo th\u00f4ng tin t\u1eeb Fado.vn. Ngu\u1ed3n \u1ea3nh: Saostar)\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-12.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-12-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72576\" class=\"wp-caption-text\">Th\u1eddi \u0111i\u1ec3m th\u00e1ng 6 v\u00e0 12 l\u00e0 m\u00f9a sale l\u1edbn c\u1ee7a Zara (Theo th\u00f4ng tin t\u1eeb Fado.vn. Ngu\u1ed3n \u1ea3nh: Saostar)<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><b>6. Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 qu\u1ea3ng b\u00e1 \u2013\u00a0 cu\u1ed9c c\u00e1ch m\u1ea1ng digital trong ng\u00e0nh th\u1eddi trang v\u1edbi concept \u201cClick &amp; Collect\u201d<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Zara kh\u00f4ng b\u1ecf ti\u1ec1n v\u00e0o c\u00e1c tu\u1ea7n l\u1ec5 th\u1eddi trang t\u1ed1n k\u00e9m hay truy\u1ec1n th\u00f4ng marketing online. Thay v\u00e0o \u0111\u00f3 Zara ch\u1ec9 ph\u00e1t tri\u1ec3n c\u00e1c website \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi. Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, vi\u1ec7c thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c ch\u00ednh c\u00e1c qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng th\u1ef1c hi\u1ec7n v\u00e0 b\u00e1o c\u00e1o v\u1ec1 trung t\u00e2m s\u1ea3n xu\u1ea5t &amp; thi\u1ebft k\u1ebf b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb c\u1ea7m tay POS.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a marketing online hi\u1ec7n nay, Zara \u0111\u00e3 kh\u00f4ng h\u1ec1 b\u1ecf qua c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng Internet. Nh\u1eb1m mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Zara \u0111\u00e3 cho ra \u0111\u1eddi c\u1eeda h\u00e0ng v\u1edbi concept \u201cClick &amp; Collect\u201d &#8211; l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa k\u00eanh b\u00e1n h\u00e0ng online v\u00e0 offline. Quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a concept \u201cClick &amp; Collect\u201d \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y qua h\u00ecnh \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72577 aligncenter\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-13.jpg\" alt=\"\" width=\"740\" height=\"500\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-13.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara-13-500x338.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u1eb7t h\u00e0ng tr\u00ean website Zara, m\u1ed7i kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u00e3 x\u00e1c nh\u1eadn qua \u0111i\u1ec7n tho\u1ea1i. H\u1ecd s\u1ebd d\u00f9ng \u0111o\u1ea1n m\u00e3 n\u00e0y \u0111\u1ec3 qu\u00e9t m\u00e3 t\u1ea1i c\u1eeda h\u00e0ng offline v\u00e0 nh\u1eadn s\u1ea3n ph\u1ea9m. L\u00fac n\u00e0y, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 mang qu\u1ea7n \u00e1o v\u1ec1 nh\u00e0 ho\u1eb7c th\u1eed ngay t\u1ea1i ch\u1ed7.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, v\u00ec t\u00e2m l\u00fd t\u00f2 m\u00f2 li\u1ec7u trang ph\u1ee5c c\u00f3 h\u1ee3p v\u1edbi m\u00ecnh hay kh\u00f4ng n\u00ean ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1ebd s\u1ebd m\u1edf g\u00f3i h\u00e0ng v\u00e0 m\u1eb7c th\u1eed t\u1ea1i ph\u00f2ng thay \u0111\u1ed3. Nh\u1eefng c\u0103n ph\u00f2ng n\u00e0y \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed ngay g\u1ea7n khu v\u1ef1c nh\u1eadn h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, trong ph\u00f2ng s\u1ebd \u0111\u01b0\u1ee3c g\u1eafn g\u01b0\u01a1ng th\u00f4ng minh cung c\u1ea5p h\u00ecnh \u1ea3nh ng\u01b0\u1eddi m\u1eabu m\u1eb7c \u0111\u1ed3 v\u00e0 nh\u1eefng g\u1ee3i \u00fd ph\u1ed1i ph\u1ee5 ki\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi trang ph\u1ee5c ng\u01b0\u1eddi mua ch\u1ecdn.\u00a0 n\u00e0y \u0111\u01b0\u1ee3c trang b\u1ecb ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ngay g\u1ea7n khu v\u1ef1c nh\u1eadn h\u00e0ng). N\u1ebfu kh\u00f4ng \u01b0ng \u00fd, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 tr\u1ea3 l\u1ea1i h\u00e0ng, v\u00e0 ph\u00eda vi\u1ec7c ho\u00e0n ph\u00ed v\u00e0o th\u1ebb t\u00edn d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng ngay sau \u0111\u00f3.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi concept \u0111\u1ed9c \u0111\u00e1o n\u00e0y, Zara \u0111\u00e3 c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng b\u1ea5t ti\u1ec7n trong mua s\u1eafm online c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a th\u1eddi gian ch\u1edd \u0111\u1ee3i giao h\u00e0ng hay ho\u00e0n ti\u1ec1n b\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng qua c\u1eeda h\u00e0ng nh\u1eadn \u0111\u1ed3. V\u00e0 trong chuy\u1ebfn \u0111i \u0111\u1ebfn c\u1eeda h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u c\u00f4ng vi\u1ec7c: th\u1eed \u0111\u1ed3, thanh to\u00e1n, ho\u00e0n ti\u1ec1n t\u1ef1 \u0111\u1ed9ng n\u1ebfu kh\u00f4ng \u01b0ng \u00fd, th\u1eadm ch\u00ed l\u00e0 ch\u1ecdn mua th\u00eam s\u1ea3n ph\u1ea9m n\u1ebfu c\u00f3 nhu c\u1ea7u.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n concept \u201cClick &amp; Collect\u201d, Zara \u0111\u00e3 nhanh ch\u00f3ng t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng kh\u00e1c bi\u1ec7t s\u00e2u \u0111\u1eadm v\u00e0 t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 k\u1ebf ho\u1ea1ch k\u1ebft h\u1ee3p k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng v\u00e0 online h\u1ebft s\u1ee9c th\u00f4ng minh c\u1ee7a Zara, v\u1eeba gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, chi ph\u00ed v\u1eadn chuy\u1ec3n l\u1ea1i v\u1eeba mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/38574\/yeu-to-anh-huong-den-trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u1edbn\u00a0 nh\u1ea5t b\u1ea1n n\u00ean bi\u1ebft<\/span><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>7. B\u00e0i h\u1ecdc t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y, Zara kh\u00f4ng c\u00f3 nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 (Promotion) nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00e1c. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00e1c ch\u1eef \u201cP\u201d c\u00f2n l\u1ea1i trong m\u00f4 h\u00ecnh 4P, Zara \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt trong ng\u00e0nh th\u1eddi trang b\u00e1n l\u1ebb tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay.\u00a0<\/span><\/p>\n<figure id=\"attachment_72578\" aria-describedby=\"caption-attachment-72578\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72578\" src=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara14-.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara\" width=\"740\" height=\"404\" srcset=\"\/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara14-.jpg 740w, \/wp-content\/uploads\/2022\/11\/chien-luoc-marketing-cua-zara14--500x273.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-72578\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft nhanh v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u201cm\u00ec \u0103n li\u1ec1n\u201d t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng g\u00ec ng\u01b0\u1eddi mua c\u1ea7n nhanh h\u01a1n t\u1ea5t c\u1ea3 nh\u1eefng doanh nghi\u1ec7p kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara kh\u00f4ng ng\u1eebng c\u1ed1 g\u1eafng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara chi ti\u00eau r\u1ea5t \u00edt v\u00e0o qu\u1ea3ng c\u00e1o, thay v\u00e0o \u0111\u00f3 h\u1ecd t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zara lu\u00f4n l\u1eafng nghe kh\u00e1ch h\u00e0ng, cho kh\u00e1ch h\u00e0ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien-luoc-marketing-cua-zara&amp;term=QA\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64043 aligncenter\" src=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg\" alt=\"\" width=\"740\" height=\"139\" srcset=\"\/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1.jpg 740w, \/wp-content\/uploads\/2022\/08\/aiMarketing-banner-1-500x94.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>8. T\u1ed5ng k\u1ebft<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng th\u1eddi trang lu\u00f4n lu\u00f4n thay \u0111\u1ed5i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c to l\u1edbn \u0111\u1ed1i v\u1edbi Zara. Tuy nhi\u00ean Zara v\u1eabn lu\u00f4n c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1eaft k\u1ecbp l\u00e0n s\u00f3ng v\u00e0 mang l\u1ea1i ch\u00ednh x\u00e1c nh\u1eefng g\u00ec ng\u01b0\u1eddi mua c\u00f3 nhu c\u1ea7u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 nh\u1edd v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n b\u1edfi nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ea7u t\u01b0 nh\u1eb1m t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Qua b\u00e0i vi\u1ebft chia s\u1ebb tr\u00ean, hy v\u1ecdng b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara, v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3: Ho\u00e0ng Th\u1ee7y<\/span><\/p>\n<p><!-- AMIS aiMarketing Form Embed Code --><\/p>\n<div class=\"aimarketing-form-embed-code\"><script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script><br \/>\n<script render-for=\"86c0b761-fa12-44f6-b6f4-cf6538b7c0ea\">\n                    globalThis.lzfr.renderExternalForm({formId: \"86c0b761-fa12-44f6-b6f4-cf6538b7c0ea\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n                <\/script><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_72564\" class=\"pvc_stats total_only  \" data-element-id=\"72564\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Zara l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb \u201cth\u1eddi trang nhanh\u201d th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ef1c k\u1ef3 th\u00f4ng minh v\u00e0 \u1ea5n t\u01b0\u1ee3ng. V\u1eady chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 l\u00e0 g\u00ec? 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