{"id":67497,"date":"2022-10-04T18:46:27","date_gmt":"2022-10-04T11:46:27","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=67497"},"modified":"2024-07-10T16:01:19","modified_gmt":"2024-07-10T09:01:19","slug":"marketing-mix","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/67497\/marketing-mix\/","title":{"rendered":"Marketing mix l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing mix hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1eeb gi\u1eefa th\u1ebf k\u1ef7 20, song \u0111\u1ebfn nay kh\u00e1i ni\u1ec7m Marketing mix v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i \u1edf c\u00e1c doanh nghi\u1ec7p. V\u1eady chi\u1ebfn l\u01b0\u1ee3c Marketing mix \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng MISA AMIS t\u00ecm hi\u1ec3u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67508 aligncenter\" src=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-1.jpg\" alt=\"Marketing mix\" width=\"740\" height=\"388\" srcset=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-1.jpg 740w, \/wp-content\/uploads\/2022\/10\/Marketing-mix-1-500x262.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong>I. Marketing mix l\u00e0 g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Marketing mix c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi \u201cMarketing h\u1ed7n h\u1ee3p\u201d, thu\u1eadt ng\u1eef n\u00e0y m\u00f4 t\u1ea3 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u00e0 m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<p style=\"text-align: justify;\">Ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec1u cho r\u1eb1ng marketing h\u1ed7n h\u1ee3p gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed3ng. Marketing mix gi\u00fap m\u1ed9t doanh nghi\u1ec7p:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Ph\u00e1t tri\u1ec3n h\u1ebft c\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a \u0111i\u1ec3m m\u1ea1nh v\u00e0 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a \u0111i\u1ec3m y\u1ebfu.<\/li>\n<li style=\"text-align: justify;\">N\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 d\u1ec5 d\u00e0ng th\u00edch \u1ee9ng h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li style=\"text-align: justify;\">C\u1ea3i thi\u1ec7n s\u1ef1 h\u1ee3p t\u00e1c \u0111\u1ed1i v\u1edbi trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">C\u00e1c th\u00e0nh t\u1ed1 c\u1ee7a Marketing mix \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u bi\u1ebfn th\u1ec3 kh\u00e1c nhau, k\u1ec3 t\u1eeb nh\u1eefng n\u0103m 1950, nh\u1eb1m \u0111\u00e1p \u1ee9ng v\u1edbi nh\u1ecbp \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng thay \u0111\u1ed5i kh\u00e1c tu\u1ef3 theo t\u1eebng m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=marketing-mix\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44976\" src=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg\" alt=\"\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg 1334w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-300x56.jpg 300w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>II. Kh\u1edfi ngu\u1ed3n c\u1ee7a Marketing mix<\/strong><\/h2>\n<p style=\"text-align: justify;\">T\u1eeb nh\u1eefng n\u0103m 1960, E. Jerome McCarthy \u2013 m\u1ed9t chuy\u00ean gia v\u1ec1 marketing n\u1ed5i ti\u1ebfng \u0111\u00e3 k\u1ebft h\u1ee3p b\u1ed1n y\u1ebfu t\u1ed1 quan tr\u1ecdng l\u00e0m n\u00ean chi\u1ebfn l\u01b0\u1ee3c Marketing mix c\u01a1 b\u1ea3n, hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi marketing 4P bao g\u1ed3m: S\u1ea3n ph\u1ea9m (Product), Gi\u00e1 c\u1ea3 (Price), \u0110\u1ecba \u0111i\u1ec3m (Place), Qu\u1ea3ng c\u00e1o (Promotion).<\/p>\n<h3 style=\"text-align: justify;\"><strong>1. S\u1ea3n ph\u1ea9m (Product)<\/strong><\/h3>\n<p style=\"text-align: justify;\">S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u1ef1c t\u1ebf m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang b\u00e1n, v\u1ec1 m\u1eb7t b\u1ea3n ch\u1ea5t c\u00f3 t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n ho\u1eb7c s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t \u0111\u1ecbnh, v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hay gi\u1ea3i quy\u1ebft kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">Y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a marketing mix c\u0169ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c c\u00e1ch m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 th\u1ebf n\u00e0o, v\u1eadt li\u1ec7u n\u00e0o c\u1ea7n thi\u1ebft v\u00e0 v\u00f2ng \u0111\u1eddi c\u1ee7a ch\u00fang k\u00e9o d\u00e0i trong bao l\u00e2u. Qua \u0111\u00f3, \u0111\u1ec3 tr\u00e1nh nh\u1eefng r\u1ee7i ro m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng chu k\u1ef3 s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67510 aligncenter\" src=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-3.jpg\" alt=\"Marketing mix\" width=\"740\" height=\"430\" srcset=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-3.jpg 740w, \/wp-content\/uploads\/2022\/10\/Marketing-mix-3-500x291.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Gi\u00e1 c\u1ea3 (Price)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Gi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u00f4 h\u00ecnh marketing mix, ch\u00fang g\u00e2y ra t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3 2 ph\u00eda: doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00e1 c\u1ea3 l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">C\u00f2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, gi\u00e1 c\u1ea3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c v\u1eadn d\u1ee5ng nhu\u1ea7n nhuy\u1ec5n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong ti\u1ebfp th\u1ecb l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. L\u00fd do l\u00e0 b\u1edfi n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m th\u1ea5p gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, trong khi \u0111\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty \u0111\u1ed9c quy\u1ec1n \u01b0a chu\u1ed9ng. D\u00f9 s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0o, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o gi\u00e1 s\u1ea3n ph\u1ea9m ph\u1ea3i l\u1edbn h\u01a1n chi ph\u00ed s\u1ea3n xu\u1ea5t th\u00ec m\u1edbi c\u00f3 th\u1ec3 thu l\u1ea1i l\u1ee3i nhu\u1eadn.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t v\u00e0i y\u1ebfu t\u1ed1 c\u1ea7n c\u00e2n nh\u1eafc trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m: T\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, s\u1ea3n ph\u1ea9m c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra \u0111\u1ec3 mua n\u00f3 hay kh\u00f4ng. C\u00e1c t\u00ednh n\u0103ng c\u00f3 ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c h\u1ebft nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng? V\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 t\u1ed1t h\u01a1n s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng?<\/li>\n<li style=\"text-align: justify;\">So s\u00e1nh v\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng: N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, th\u00ec s\u1ef1 ch\u00eanh l\u1ec7ch gi\u00e1 s\u1ebd gi\u1ea3m xu\u1ed1ng. Kh\u00e1ch h\u00e0ng s\u1ebd mua s\u1ea3n ph\u1ea9m ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u0169ng thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n.<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n: Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u00f3, s\u1ed1 l\u01b0\u1ee3ng nhu c\u1ea7u m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng v\u00e0 gi\u00e1 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ngo\u00e0i ra, \u0111\u00f4i khi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap \u00edch trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=marketing-mix\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44976\" src=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg\" alt=\"\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg 1334w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-300x56.jpg 300w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>3. \u0110\u1ecba \u0111i\u1ec3m (Place)<\/strong><\/h3>\n<p style=\"text-align: justify;\">S\u1eed d\u1ee5ng \u0111\u00fang h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 gia t\u0103ng doanh s\u1ed1. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ed3ng th\u1eddi thu l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, \u0111\u1ecba \u0111i\u1ec3m trong marketing mix kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c trung t\u00e2m ph\u00e2n ph\u1ed1i, v\u1eadn chuy\u1ec3n, kho b\u00e3i, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i. Hi\u1ec7n nay, v\u1edbi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng e-commerce, c\u00e1c doanh nghi\u1ec7p c\u0169ng d\u1ea7n \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean m\u00f4i tr\u01b0\u1eddng \u1ea3o.<\/p>\n<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi m\u00e0 doanh nghi\u1ec7p c\u1ea7n gi\u1ea3i \u0111\u00e1p khi ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p qua \u0111\u00e2u?<\/li>\n<li style=\"text-align: justify;\">\u0110\u00e2u l\u00e0 n\u01a1i m\u00e0 doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh b\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m (Internet, c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u1eeda h\u00e0ng)?<\/li>\n<li style=\"text-align: justify;\">C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p?<\/li>\n<li style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111i\u1ec3m g\u00ec kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m n\u01a1i b\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m c\u00f3 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1edbi mua h\u00e0ng kh\u00f4ng?<\/li>\n<li style=\"text-align: justify;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c v\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1i?<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>4. X\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion)<\/strong><\/h3>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau c\u1ee7a x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p l\u00e0 truy\u1ec1n th\u00f4ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng h\u1ecd c\u1ea7n s\u1ea3n ph\u1ea9m n\u00e0y. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p bao g\u1ed3m qu\u1ea3ng c\u00e1o, quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u1ed5ng th\u1ec3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">Danh m\u1ee5c n\u00e0y c\u0169ng bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang nh\u01b0 ph\u00e2n ph\u1ed1i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 x\u00e2y d\u1ef1ng, duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng. Qu\u1ea3ng c\u00e1o bao g\u1ed3m nh\u1eefng th\u00f4ng \u0111i\u1ec7p g\u00ec \u0111ang \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t, \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi l\u00e0 ai, c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 v\u00e0 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n<h2 style=\"text-align: justify;\"><strong>III. Marketing mix m\u1edf r\u1ed9ng 7P<\/strong><\/h2>\n<p style=\"text-align: justify;\">V\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 70, \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e0y m\u1ed9t thay \u0111\u1ed5i, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng h\u1ecd c\u1ea7n c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Marketing mix. V\u00e0 th\u1ebf l\u00e0 t\u1edbi n\u0103m 1981, Booms &amp; Bitner \u0111\u00e3 m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam ba y\u1ebfu t\u1ed1 m\u1edbi v\u00e0o m\u00f4 h\u00ecnh 4P.<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu nh\u01b0 v\u1edbi m\u00f4 h\u00ecnh c\u0169, c\u00e1c h\u00e0ng ho\u00e1 v\u1eadt ch\u1ea5t m\u1edbi l\u00e0 trung t\u00e2m th\u00ec m\u00f4 h\u00ecnh 7P cho ph\u00e9p chi\u1ebfn l\u01b0\u1ee3c Marketing Mix \u00e1p d\u1ee5ng sang c\u1ea3 m\u1ea3ng d\u1ecbch v\u1ee5. C\u00f3 th\u1ec3 n\u00f3i, 7P trong Marketing ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a ng\u01b0\u1eddi ti\u1ec1n nhi\u1ec7m &#8211; m\u00f4 h\u00ecnh 4P.<\/p>\n<p style=\"text-align: justify;\">C\u1ee5 th\u1ec3, m\u00f4 h\u00ecnh 7P trong ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 xoay quanh ng\u01b0\u1eddi ti\u00eau d\u00f9ng, qua \u0111\u00f3 cho ph\u00e9p c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi nh\u1eb1m \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67509 aligncenter\" src=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-2.png\" alt=\"Marketing mix\" width=\"740\" height=\"493\" srcset=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-2.png 740w, \/wp-content\/uploads\/2022\/10\/Marketing-mix-2-500x333.png 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p style=\"text-align: justify;\">M\u1eb7t kh\u00e1c, \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 mang t\u00ednh kh\u00e1c bi\u1ec7t cao b\u1eaft bu\u1ed9c ph\u1ea3i \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh 7P v\u00e0o trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c sau b\u00e1n g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng n\u00ean s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">C\u0169ng c\u1ea7n ch\u00fa \u00fd r\u1eb1ng 7 ch\u1eef P c\u1ee7a Marketing mix cho ph\u00e9p doanh nghi\u1ec7p c\u00e2n nh\u1eafc v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p tr\u1ef1c tuy\u1ebfn. V\u1edbi s\u1ef1 h\u1eadu thu\u1eabn m\u1ea1nh m\u1ebd c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 l\u1ea7n th\u1ee9 4, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 thay \u0111\u1ed5i th\u00f3i quen t\u00ecm v\u00e0 mua s\u1eafm s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">H\u1ecd kh\u00f4ng c\u00f2n \u201c\u0111\u1ee9ng im\u201d tr\u01b0\u1edbc nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh n\u1eefa, m\u00e0 \u0111\u00e3 bi\u1ebft ch\u1ecdn l\u1ecdc v\u00e0 kh\u1eaft khe h\u01a1n. Ch\u00ednh v\u00ec v\u1eady, tri\u1ebft l\u00fd l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. V\u00e0 m\u00f4 h\u00ecnh 4P c\u0169ng d\u1ea7n \u0111\u01b0\u1ee3c b\u1ed5 sung th\u00eam ba y\u1ebfu t\u1ed1: People (Con ng\u01b0\u1eddi), Process (Quy tr\u00ecnh) v\u00e0 Physical evidence (B\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh).<\/p>\n<h3 style=\"text-align: justify;\"><strong>1. People (Con ng\u01b0\u1eddi)<\/strong><\/h3>\n<p style=\"text-align: justify;\">L\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 vi\u1ec7c \u0111\u00e0o t\u1ea1o, h\u00e0nh vi v\u00e0 ngo\u1ea1i h\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n trong ti\u1ebfp th\u1ecb.<\/p>\n<p style=\"text-align: justify;\">Tuy\u1ec3n d\u1ee5ng, ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n v\u00e0 k\u1ef9 n\u0103ng nh\u00e2n vi\u00ean \u0111\u1ec1u l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5. Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi c\u00f2n bao g\u1ed3m m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Process (Quy tr\u00ecnh)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Quy tr\u00ecnh kinh doanh v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a marketing mix hi\u1ec7n \u0111\u1ea1i. Quy tr\u00ecnh li\u00ean quan \u0111\u1ebfn c\u00e1ch th\u1ee9c ho\u00e0n th\u00e0nh \u0111\u01a1n \u0111\u1eb7t h\u00e0ng hay vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi ai trong qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c m\u1ed9t c\u00f4ng ty t\u1eadp trung v\u00e0o vi\u1ec7c nhi\u1ec7m v\u1ee5 chu\u1ea9n h\u00f3a m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn hay vi\u1ec7c t\u00f9y ch\u1ec9nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng s\u1ebd thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Physical evidence (C\u01a1 s\u1edf v\u1eadt ch\u1ea5t)<\/strong><\/h3>\n<p style=\"text-align: justify;\">C\u01a1 s\u1edf v\u1eadt ch\u1ea5t g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t n\u01a1i doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m. Bao b\u00ec s\u1ea3n ph\u1ea9m th\u01b0\u1eddng l\u00e0 \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng c\u1ee7a b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh c\u00f9ng v\u1edbi b\u1ed1 c\u1ee5c c\u1eeda h\u00e0ng, kh\u00f4ng gian xung quanh v\u00e0 c\u00e1c b\u1ea3ng ch\u1ec9 d\u1eabn.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t c\u1eeda h\u00e0ng c\u00f3 m\u1eb7t ti\u1ec1n h\u1ea5p d\u1eabn v\u1edbi m\u00e0u s\u1eafc l\u00f4i cu\u1ed1n v\u00e0 bi\u1ec3n hi\u1ec7u r\u00f5 r\u00e0ng s\u1ebd l\u00e0m t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn chung c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=marketing-mix\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44976\" src=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg\" alt=\"\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg 1334w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-300x56.jpg 300w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>IV. T\u1ea7m quan tr\u1ecdng c\u1ee7a Marketing Mix<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>1. T\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing h\u00e0i ho\u00e0<\/strong><\/h3>\n<p style=\"text-align: justify;\">Marketing mix g\u00f3p ph\u1ea7n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u ho\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ed5 tr\u1ee3 cho ch\u00fang. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, khi thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u01b0\u01a1ng th\u00edch gi\u1eefa c\u00e1c ch\u1eef P.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, gi\u00e1 s\u1ea3n ph\u1ea9m ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecba \u0111i\u1ec3m b\u00e1n ch\u00fang. Hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u00e1p d\u1ee5ng \u0111\u00fang s\u1ea3n ph\u1ea9m. K\u1ebft qu\u1ea3 l\u00e0, khi doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing mix, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t chu\u1ed7i li\u00ean k\u1ebft b\u1ec1n ch\u1eb7t.<\/p>\n<p style=\"text-align: justify;\">B\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n c\u1ea7n xem x\u00e9t th\u00eam m\u1ed9t t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c thay \u0111\u1ed5i nh\u1eefng th\u1ee9 hi\u1ec7n c\u00f3, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m l\u00e0 nh\u00ecn v\u00e0o b\u1ee9c tranh t\u1ed5ng th\u1ec3, qua \u0111\u00f3 gi\u00fap t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing h\u00e0i ho\u00e0.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. T\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/h3>\n<p style=\"text-align: justify;\">Khi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y ho\u1eb7c t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ph\u00e2n bi\u1ec7t m\u00ecnh v\u1edbi h\u1ecd. V\u00ed d\u1ee5, sau khi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a \u0111\u1ed1i th\u1ee7, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eadn th\u1ea5y r\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a h\u1ecd ch\u01b0a th\u1eadt s\u1ef1 h\u1ea5p d\u1eabn. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ed1t h\u01a1n cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 b\u1ed1 tr\u00ed s\u1ea3n ph\u1ea9m kh\u00f4ng hi\u1ec7u qu\u1ea3 hay c\u00f3 th\u1ec3 \u0111\u1eb7t sai quy tr\u00ecnh ho\u1eb7c kh\u00f4ng \u0111\u00fang ng\u01b0\u1eddi. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n v\u00e0 do \u0111\u00f3 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Gi\u00fap doanh nghi\u1ec7p th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p style=\"text-align: justify;\">V\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng s\u00f4i \u0111\u1ed9ng, kh\u00f4ng ai c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee9 \u1edf ph\u00eda tr\u01b0\u1edbc. V\u00ec v\u1eady, \u0111\u1ec3 th\u00edch \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi th\u1eddi k\u1ef3 suy tho\u00e1i ho\u1eb7c trong m\u00f4i tr\u01b0\u1eddng kinh doanh k\u00e9m, m\u1ed9t c\u00f4ng ty lu\u00f4n c\u1ea7n trong tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1 ph\u00f2ng.<\/p>\n<p style=\"text-align: justify;\">N\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m, quy tr\u00ecnh, con ng\u01b0\u1eddi, x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ch\u1eef P kh\u00e1c. Qua \u0111\u00f3 gi\u00fap h\u1ecd ph\u1ea3n \u1ee9ng nhanh nh\u1ea1y h\u01a1n.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-67511 aligncenter\" src=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-4.jpg\" alt=\"Marketing mix\" width=\"740\" height=\"382\" srcset=\"\/wp-content\/uploads\/2022\/10\/Marketing-mix-4.jpg 740w, \/wp-content\/uploads\/2022\/10\/Marketing-mix-4-500x258.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong>V. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing mix hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/h2>\n<p>M\u1eddi qu\u00fd anh ch\u1ecb \u0111\u1ecdc l\u1ea1i b\u00e0i vi\u1ebft C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng <a href=\"https:\/\/amis.misa.vn\/45393\/quy-trinh-marketing\/\">quy tr\u00ecnh Marketing<\/a> cho m\u1ecdi doanh nghi\u1ec7p.<\/p>\n<h3 style=\"text-align: justify;\"><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7t ra m\u1ee9c ng\u00e2n s\u00e1ch<\/strong><\/h3>\n<p style=\"text-align: justify;\">Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau l\u00e0 nhi\u1ec7m v\u1ee5 h\u00e0ng \u0111\u1ea7u trong m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c marketing mix. Th\u00f4ng qua m\u1ee5c ti\u00eau, nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0a ra c\u00e1c \u0111\u1ea7u vi\u1ec7c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung. C\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u1edbi <a href=\"https:\/\/amis.misa.vn\/14237\/mo-hinh-smart-xac-dinh-muc-tieu-marketing-theo-smart\/\" target=\"_blank\" rel=\"noopener\">m\u00f4 h\u00ecnh SMART<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n<p style=\"text-align: justify;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. X\u00e1c \u0111\u1ecbnh <a href=\"https:\/\/amis.misa.vn\/22948\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c USP (\u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t)<\/strong><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/23793\/usp-la-gi\/\" target=\"_blank\" rel=\"noopener\">USP<\/a> l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7. B\u1eb1ng vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, ph\u1ecfng v\u1ea5n, nh\u00f3m t\u1eadp trung, v.v. s\u1ebd gi\u00fap doanh nghi\u1ec7p bi\u1ebft \u0111\u01b0\u1ee3c USP c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">T\u1ea1i \u0111\u00e2y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p s\u1ebd mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n<h3 style=\"text-align: justify;\"><strong>4. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o. Th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u00ecnh dung v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c hay th\u1ee7 thu\u1eadt m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang th\u1ef1c hi\u1ec7n. Th\u00f4ng tin n\u00e0y s\u1ebd \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi doanh nghi\u1ec7p \u0111ang c\u00e2n nh\u1eafc trong vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"text-align: justify;\"><strong>5. X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p style=\"text-align: justify;\">Li\u1ec7t k\u00ea nh\u1eefng t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i d\u1ef1a tr\u00ean nh\u1eefng \u0111i\u1ec1u n\u00e0y khi ti\u1ebfp th\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 t\u01b0 duy b\u00ean d\u01b0\u1edbi khi x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<h3 style=\"text-align: justify;\"><strong>6. \u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00e1 c\u1ea3 l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd. C\u00f2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, gi\u00e1 c\u1ea3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c v\u1eadn d\u1ee5ng nhu\u1ea7n nhuy\u1ec5n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong ti\u1ebfp th\u1ecb l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh (Competition-Based Pricing Strategy)<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 theo chi ph\u00ed (Cost-Based Pricing)<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Penetration Pricing Strategy)<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 ti\u1ebft ki\u1ec7m (Economy Pricing Strategy)<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 Premium (Premium Pricing Strategy)<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 Freemium (Freemium Pricing Strategy)<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 theo t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng (Psychology Pricing Strategy)<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ecbnh gi\u00e1 theo gi\u00e1 tr\u1ecb (Value-Based Pricing Strategy)<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>7. Ch\u1ecdn c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i &amp; ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng b\u00e1<\/strong><\/h3>\n<p style=\"text-align: justify;\">C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ef1a k\u1ef9 l\u01b0\u1ee1ng d\u1ef1a tr\u00ean ch\u00ednh d\u00f2ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi c\u0169ng c\u1ea7n ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tu\u1ef3 thu\u1ed9c v\u00e0o m\u1ee9c ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=marketing-mix\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44976\" src=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg\" alt=\"\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01.jpg 1334w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-300x56.jpg 300w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/04\/Banner-ngang-640x120px_aiMKT-01-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>VI. T\u1ed5ng k\u1ebft<\/strong><\/h2>\n<p style=\"text-align: justify;\">MISA AMIS \u0111\u00e3 cung c\u1ea5p t\u1edbi b\u1ea1n nh\u1eefng th\u00f4ng tin x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing mix cho doanh nghi\u1ec7p qua b\u00e0i vi\u1ebft tr\u00ean. Hy v\u1ecdng b\u1ea1n \u0111\u00e3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng n\u00e0y, t\u1eeb \u0111\u00f3 gi\u00fap tri\u1ec3n khai hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Marketing mix cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<p><!-- AMIS aiMarketing Form Embed Code --><\/p>\n<div class=\"aimarketing-form-embed-code\"><script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script><br \/>\n<script render-for=\"86c0b761-fa12-44f6-b6f4-cf6538b7c0ea\">\n                    globalThis.lzfr.renderExternalForm({formId: \"86c0b761-fa12-44f6-b6f4-cf6538b7c0ea\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n                <\/script><\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_67497\" class=\"pvc_stats total_only  \" data-element-id=\"67497\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1eeb gi\u1eefa th\u1ebf k\u1ef7 20, song \u0111\u1ebfn nay kh\u00e1i ni\u1ec7m Marketing mix v\u1eabn \u0111\u1ec3 l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i \u1edf c\u00e1c doanh nghi\u1ec7p. V\u1eady chi\u1ebfn l\u01b0\u1ee3c Marketing mix \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng MISA AMIS t\u00ecm hi\u1ec3u v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y qua b\u00e0i vi\u1ebft [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_67497\" class=\"pvc_stats total_only  \" data-element-id=\"67497\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":95,"featured_media":68556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[2112],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing mix l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing mix hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing mix l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing mix hi\u1ec7u qu\u1ea3","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/67497\/marketing-mix\/","url":"https:\/\/amis.misa.vn\/67497\/marketing-mix\/","name":"Marketing mix l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing mix hi\u1ec7u qu\u1ea3","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/67497\/marketing-mix\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/67497\/marketing-mix\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/10\/marketing-mix-la-gi.png","datePublished":"2022-10-04T11:46:27+00:00","dateModified":"2024-07-10T09:01:19+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2c8a65b757897d8f273056aab3cfecea"},"description":"Marketing mix \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i \u1edf c\u00e1c doanh nghi\u1ec7p. 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