{"id":65182,"date":"2022-09-08T16:22:19","date_gmt":"2022-09-08T09:22:19","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=65182"},"modified":"2022-09-20T16:51:20","modified_gmt":"2022-09-20T09:51:20","slug":"growth-marketing","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/65182\/growth-marketing\/","title":{"rendered":"Growth marketing l\u00e0 g\u00ec? C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee7a Growth marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Thu\u1eadt ng\u1eef growth marketing l\u00e0 g\u00ec d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng MISA AMIS t\u00ecm hi\u1ec3u growth marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng growth marketing.<\/strong><\/p>\n<h2 style=\"text-align: justify;\"><strong>I. Growth marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/amis.misa.vn\/65182\/growth-marketing\/\"><strong>Growth marketing<\/strong><\/a> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing &#8220;t\u0103ng tr\u01b0\u1edfng nhanh&#8221; v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn, thu h\u00fat, t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. D\u1ef1a v\u00e0o h\u00e0nh vi mua s\u1eafm hay s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c marketer s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u1eed nghi\u1ec7m kh\u00e1c nhau.<\/span><\/p>\n<figure id=\"attachment_65188\" aria-describedby=\"caption-attachment-65188\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-65188\" src=\"\/wp-content\/uploads\/2022\/09\/growth-marketing-la-gi.jpg\" alt=\"Growth marketing l\u00e0 g\u00ec?\" width=\"740\" height=\"419\" srcset=\"\/wp-content\/uploads\/2022\/09\/growth-marketing-la-gi.jpg 740w, \/wp-content\/uploads\/2022\/09\/growth-marketing-la-gi-500x283.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-65188\" class=\"wp-caption-text\">Growth marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng ph\u00e2n t\u00edch r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng \u00e1n marketing c\u00f3 chi ph\u00ed th\u1ea5p nh\u1ea5t v\u00e0 th\u1eddi gian ng\u1eafn nh\u1ea5t. D\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1eed nghi\u1ec7m, c\u00e1c ho\u1ea1t \u0111\u1ed9ng growth marketing c\u0169ng lu\u00f4n thay \u0111\u1ed5i, c\u00f3 t\u00ednh k\u1ebf th\u1eeba \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p s\u1ebd t\u1eadp trung c\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0o c\u00e1c k\u00eanh quan tr\u1ecdng. C\u00e1c b\u00e1o c\u00e1o \u0111\u00e3 ch\u1ec9 ra c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m 50% chi ph\u00ed, t\u0103ng 15% doanh thu v\u00e0 30% hi\u1ec7u qu\u1ea3 ng\u00e2n s\u00e1ch marketing.<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=growth-marketing-la-gi\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-52744 aligncenter\" src=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg\" alt=\"aimarketing\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg 1334w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-300x56.jpg 300w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><b>V\u1eady Growth marketing th\u1ef1c s\u1ef1 c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb nhi\u1ec1u l\u1ea7n th\u1eed nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng, tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing, ch\u1ea1y chi\u1ebfn d\u1ecbch Google Adwords v\u1edbi kho\u1ea3ng 50 t\u1eeb kh\u00f3a.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c r\u00fat kinh nghi\u1ec7m qua nhi\u1ec1u l\u1ea7n th\u1eed nghi\u1ec7m, ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng c\u0169ng mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh. Tuy nhi\u00ean, n\u1ebfu nh\u01b0 doanh nghi\u1ec7p kh\u00f4ng theo d\u00f5i s\u00e1t sao v\u00e0 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch th\u01b0\u1eddng xuy\u00ean, th\u00ec chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng th\u1ec3 \u0111em l\u1ea1i m\u1ee9c l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, v\u1edbi Growth marketing, c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ea9y m\u1ea1nh t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m th\u1eed nghi\u1ec7m m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean v\u1edbi c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau, t\u1ed1i \u01b0u h\u00f3a ch\u00fang t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c ng\u00e2n s\u00e1ch d\u00e0nh cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong th\u1eadp k\u1ef7 v\u1eeba r\u1ed3i, <strong>Growth marketing<\/strong> \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc qua chi\u1ebfn thu\u1eadt t\u0103ng tr\u01b0\u1edfng nhanh. Tuy nhi\u00ean, kh\u00f4ng v\u00ec th\u1ebf m\u00e0 c\u00e1c y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang b\u1ecb l\u00e3ng qu\u00ean.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Growth marketing li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean quy tr\u00ecnh ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u00e0i test, th\u1eed nghi\u1ec7m v\u00e0 m\u1edf r\u1ed9ng. C\u00e1c doanh nghi\u1ec7p c\u0169ng v\u00ec th\u1ebf, th\u01b0\u1eddng s\u1eed d\u1ee5ng growth trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ho\u1eb7c <\/span><a href=\"https:\/\/amis.misa.vn\/65045\/vong-doi-san-pham\/?source=Amisblog&amp;medium=content&amp;campaign=growth_marketing&amp;content=internal_link&amp;term=crm_nthuyen_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_65190\" aria-describedby=\"caption-attachment-65190\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-65190\" src=\"\/wp-content\/uploads\/2022\/09\/growth-marketing-1.jpg\" alt=\"Thu\u1eadt ng\u1eef Growth marketing l\u00e0 g\u00ec?\" width=\"740\" height=\"428\" srcset=\"\/wp-content\/uploads\/2022\/09\/growth-marketing-1.jpg 740w, \/wp-content\/uploads\/2022\/09\/growth-marketing-1-500x289.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-65190\" class=\"wp-caption-text\">Thu\u1eadt ng\u1eef Growth marketing l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, growth marketing c\u0169ng thay \u0111\u1ed5i v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n. A\/B testing v\u00e0 th\u1eed nghi\u1ec7m \u0111a bi\u1ebfn l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n c\u1ea3. Chi\u1ebfn l\u01b0\u1ee3c content marketing theo \u0111\u00f3 c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i theo t\u1eebng th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi kh\u00e1ch h\u00e0ng trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c growth marketing th\u00e0nh c\u00f4ng th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u00eau ch\u00ed d\u01b0\u1edbi \u0111\u00e2y c\u00f9ng l\u00fac:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3m <\/span><a href=\"https:\/\/amis.misa.vn\/25771\/churn-rate-la-gi\/?source=Amisblog&amp;medium=content&amp;campaign=growth_marketing&amp;content=internal_link&amp;term=crm_nthuyen_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi \u0111i &#8211; churn rate<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng tr\u1ea3i nghi\u1ec7m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng doanh thu, gi\u1ea3m chi ph\u00ed<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, <strong>Growth marketing<\/strong> c\u0169ng gi\u00fap t\u0103ng tr\u01b0\u1edfng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (retention rate) c\u0169ng nh\u01b0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c khi m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb gi\u1edd \u0111\u00e2y \u01b0u ti\u00ean cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb. L\u00fac n\u00e0y h\u1ecd kh\u00f4ng c\u1ea7n t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o vi\u1ec7c ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=growth-marketing-la-gi\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-52744 aligncenter\" src=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg\" alt=\"aimarketing\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg 1334w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-300x56.jpg 300w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>II. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee7a Growth marketing<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>1. Ch\u1ec9 s\u1ed1 Awareness \u0111o l\u01b0\u1eddng Growth marketing<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean khi kh\u00e1ch h\u00e0ng c\u1ea7n mua lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 m\u00e0 doanh nghi\u1ec7p c\u00f3 cung c\u1ea5p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1ec9 s\u1ed1 awareness th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau nh\u01b0 kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web, \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 l\u1eafng nghe x\u00e3 h\u1ed9i (social listening).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/48065\/cach-do-luong-muc-do-nhan-biet-thuong-hieu\/?source=Amisblog&amp;medium=content&amp;campaign=growth_marketing&amp;content=internal_link&amp;term=crm_nthuyen_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/span><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Ch\u1ec9 s\u1ed1 Acquisition<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a ph\u1ec5u ti\u1ebfp th\u1ecb, nh\u01b0ng ch\u1ec9 s\u1ed1 acquisition (chuy\u1ec3n \u0111\u1ed5i) m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 n\u01a1i b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh. C\u00f3 th\u1ec3 hi\u1ec3u \u0111\u00e2y l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng n\u1ed7 l\u1ef1c l\u00e0m vi\u1ec7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 s\u00e2u h\u01a1n trong ph\u1ec5u, vi\u1ec7c t\u1ea1o ra nhi\u1ec1u kh\u1ed1i l\u01b0\u1ee3ng h\u01a1n nh\u1eb1m t\u0103ng c\u01a1 h\u1ed9i \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng sau n\u00e0y trong ph\u1ec5u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t v\u00e0i chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 \u0111\u0103ng k\u00fd b\u1ea3n tin, t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u, \u01b0u \u0111\u00e3i d\u00f9ng th\u1eed, chatbot ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n c\u00e1c s\u1ed1 li\u1ec7u trong ph\u00e2n kh\u00fac n\u00e0y b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m ho\u1eb7c ti\u1ebfn h\u00e0nh tri\u1ec3n khai A\/B testing email v\u00e0 landing page, n\u1ed9i dung c\u00f3 s\u1eb5n, b\u1ea3n sao trang web, chatbot ho\u1eb7c c\u00e1c \u01b0u \u0111\u00e3i d\u00f9ng th\u1eed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c th\u1eed nghi\u1ec7m n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1ch theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, bao g\u1ed3m t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n (retention rate) v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t trang (bounce rate), t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng do m\u1ed7i k\u00eanh chuy\u1ec3n \u0111\u1ed5i t\u1ea1o ra.<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=growth-marketing-la-gi\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-52744 aligncenter\" src=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg\" alt=\"aimarketing\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg 1334w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-300x56.jpg 300w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Ch\u1ec9 s\u1ed1 Activation trong Growth Marketing<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cho d\u00f9 kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, phi\u00ean b\u1ea3n freemium hay \u0111\u00e3 th\u1ef1c s\u1ef1 mua h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y nhanh nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, \u0111i\u1ec1u n\u00e0y l\u00e0m t\u0103ng c\u01a1 h\u1ed9i mua h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed, khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c s\u1ebd gi\u00fap nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n c\u00f3 th\u1ec3 b\u00e1n th\u00eam, gia h\u1ea1n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi gi\u1edbi thi\u1ec7u t\u1edbi ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd. C\u00e1c ch\u1ec9 s\u1ed1 \u1edf \u0111\u00e2y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua, \u0111\u0103ng k\u00fd ho\u1eb7c t\u1ea3i xu\u1ed1ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 ph\u1ea1m vi tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb xem x\u00e9t qu\u00e1 tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i h\u1eefu \u00edch v\u00e0 th\u1eed nghi\u1ec7m v\u1edbi ph\u01b0\u01a1ng ph\u00e1p A\/B testing. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng hi\u1ec3u r\u1eb1ng \u0111\u00e2y l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed9t m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng quan tr\u1ecdng v\u00e0 ch\u1eafc ch\u1eafn lu\u00f4n theo d\u00f5i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y trong ph\u1ec5u.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>4. Ch\u1ec9 s\u1ed1 Revenue trong Growth Marketing<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng s\u1ebd xem x\u00e9t k\u1ef9 h\u01a1n v\u1edbi ch\u1ec9 s\u1ed1 doanh thu. \u0110\u1ed1i v\u1edbi <strong>Growth marketing<\/strong>, ngay c\u1ea3 trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 nh\u1eefng th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u1eb1m ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u01b0a ra s\u1ed1 li\u1ec7u.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch \u0111i s\u00e2u v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan \u0111\u1ebfn doanh thu, c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb v\u00e0 ho\u1ea1t \u0111\u1ed9ng doanh thu c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1.<\/span><\/p>\n<figure id=\"attachment_65186\" aria-describedby=\"caption-attachment-65186\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-65186 size-full\" src=\"\/wp-content\/uploads\/2022\/09\/chi-so-revenue.jpg\" alt=\"Ch\u1ec9 s\u1ed1 Revenue\" width=\"740\" height=\"417\" srcset=\"\/wp-content\/uploads\/2022\/09\/chi-so-revenue.jpg 740w, \/wp-content\/uploads\/2022\/09\/chi-so-revenue-500x282.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-65186\" class=\"wp-caption-text\">Ch\u1ec9 s\u1ed1 Revenue trong Growth Marketing<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, c\u00e1c th\u1eed nghi\u1ec7m A\/B c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ea1y v\u1ec1 c\u00e1ch hi\u1ec3n th\u1ecb c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ecbnh gi\u00e1 v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn h\u00e0ng b\u00e1n th\u00eam. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u00e2n \u0111o\u1ea1n \u0111\u1ec3 xem x\u00e9t nh\u1eefng th\u1ee9 nh\u01b0 h\u1ee7y b\u1ecf gi\u1ecf h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed v\u00e0 c\u00e1c c\u01a1 h\u1ed9i doanh thu b\u1ecb b\u1ecf l\u1ee1 kh\u00e1c.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>5. Ch\u1ec9 s\u1ed1 Retention<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng Retention Rate cao ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng quay l\u1ea1i mua h\u00e0ng ho\u1eb7c c\u00f3 th\u1ec3 kh\u00f4ng chuy\u1ec3n sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u00ednh v\u00ec v\u1eady, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng s\u1ebd ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ki\u1ec3m tra t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi \u0111i ho\u1eb7c t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng b\u1ecf qua. Trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng vi\u1ec7c s\u1eed d\u1ee5ng ho\u1eb7c gia h\u1ea1n s\u1ea3n ph\u1ea9m. Trong khi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi th\u00ec c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng l\u1ea1i mong mu\u1ed1n t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 l\u00fac s\u1ee9c m\u1ea1nh c\u1ee7a <strong>Growth marketing<\/strong> tr\u1edf n\u00ean r\u00f5 r\u00e0ng. V\u00ec kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u00e0 hay quay tr\u1edf l\u1ea1i mua s\u1ea3n ph\u1ea9m th\u01b0\u1eddng kh\u00f4ng y\u00eau c\u1ea7u th\u00eam chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng n\u00ean h\u1ecd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t v\u1ec1 m\u1eb7t doanh thu. Do \u0111\u00f3, \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng, vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng quan tr\u1ecdng nh\u01b0 vi\u1ec7c thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n<figure id=\"attachment_65185\" aria-describedby=\"caption-attachment-65185\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-65185\" src=\"\/wp-content\/uploads\/2022\/09\/chi-so-retention.jpg\" alt=\"Ch\u1ec9 s\u1ed1 Retention\" width=\"740\" height=\"389\" srcset=\"\/wp-content\/uploads\/2022\/09\/chi-so-retention.jpg 740w, \/wp-content\/uploads\/2022\/09\/chi-so-retention-500x263.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-65185\" class=\"wp-caption-text\">Ch\u1ec9 s\u1ed1 Retention trong Growth Marketing l\u00e0 g\u00ec<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>6. Ch\u1ec9 s\u1ed1 Referral<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 gi\u1edbi thi\u1ec7u l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t m\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng c\u00f3 th\u1ec3 l\u00e0m. M\u1eb7c d\u00f9 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, nh\u01b0ng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 th\u00f4ng qua gi\u1edbi thi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung review, c\u1ea3i ti\u1ebfn v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng. H\u1ecd c\u0169ng s\u1ebd ph\u1ea3i \u0111\u1ea3m b\u1ea3o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 retention, m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd h\u01a1n.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>III. Case study v\u1ec1 Growth marketing c\u1ee7a Airbnb<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Airbnb (Airbed &amp; Breakfast) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh k\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi c\u1ea7n thu\u00ea ch\u1ed7 \u1edf v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u cho thu\u00ea nh\u00e0 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi th\u00f4ng qua website ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 grab trong l\u0129nh v\u1ef1c v\u1eadn t\u1ea3i. T\u00ednh \u0111\u1ebfn nay, Airbnb \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 220 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5.<\/span><\/p>\n<figure id=\"attachment_65184\" aria-describedby=\"caption-attachment-65184\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-65184\" src=\"\/wp-content\/uploads\/2022\/09\/case-study-ve-growth-marketing-cua-airbnb.jpg\" alt=\"Case study v\u1ec1 Growth marketing c\u1ee7a Airbnb\" width=\"740\" height=\"370\" srcset=\"\/wp-content\/uploads\/2022\/09\/case-study-ve-growth-marketing-cua-airbnb.jpg 740w, \/wp-content\/uploads\/2022\/09\/case-study-ve-growth-marketing-cua-airbnb-500x250.jpg 500w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-65184\" class=\"wp-caption-text\">Case study v\u1ec1 Growth marketing c\u1ee7a Airbnb<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngay t\u1eeb khi ra m\u1eaft, Airbnb \u0111\u00e3 nhanh ch\u00f3ng thay \u0111\u1ed5i to\u00e0n b\u1ed9 ng\u00e0nh Hospitality, c\u0169ng nh\u01b0 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi m\u00f4 h\u00ecnh kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng. V\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Growth marketing \u0111\u00fang \u0111\u1eafn \u0111\u00e3 g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hack Craigslist<\/b><span style=\"font-weight: 400;\">: Chi\u1ebfn d\u1ecbch <em>Growth marketing<\/em> n\u1ed5i ti\u1ebfng nh\u1ea5t c\u1ee7a Airbnb l\u00e0 t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng qu\u1ea3ng c\u00e1o Craigslist m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 s\u1ef1 ch\u1ea5p thu\u1eadn n\u00e0o t\u1eeb Craigslist.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/b><span style=\"font-weight: 400;\">: Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp Chesky v\u00e0 Gebbia l\u00e0 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf t\u1eadn t\u00e2m v\u00e0 h\u1ecd cam k\u1ebft t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t cho c\u1ea3 ch\u1ee7 nh\u00e0 v\u00e0 kh\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u01a1n gi\u1ea3n h\u00f3a<\/b><span style=\"font-weight: 400;\">: Tr\u00ean \u1ee9ng d\u1ee5ng Airbnb, c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng ch\u1ee7 nh\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u0103ng t\u1ea3i ph\u00f2ng cho thu\u00ea, hay kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1eb7t ph\u00f2ng.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?utm_source=Amisblog&amp;utm_medium=content&amp;utm_campaign=growth-marketing-la-gi\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-52744 aligncenter\" src=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg\" alt=\"aimarketing\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1.jpg 1334w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-300x56.jpg 300w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-1024x193.jpg 1024w, \/wp-content\/uploads\/2022\/06\/BANNER-640x120px_aiMarketing-02-1-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>IV. T\u1ed5ng k\u1ebft<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, trong b\u00e0i vi\u1ebft tr\u00ean MISA AMIS \u0111\u00e3 cung c\u1ea5p t\u1edbi b\u1ea1n nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Growth marketing. Qua \u0111\u00f3, \u0111\u01b0a ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng Growth marketing v\u00e0 case study c\u1ee7a Airbnb.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hy v\u1ecdng b\u1ea1n \u0111\u00e3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng n\u00e0y, t\u1eeb \u0111\u00f3 hi\u1ec3u <\/span><b>growth marketing <\/b>l\u00e0 g\u00ec<span style=\"font-weight: 400;\"> v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Growth marketing cho doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_65182\" class=\"pvc_stats total_only  \" data-element-id=\"65182\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Thu\u1eadt ng\u1eef growth marketing l\u00e0 g\u00ec d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng MISA AMIS t\u00ecm hi\u1ec3u growth marketing l\u00e0 g\u00ec v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng growth marketing. I. [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_65182\" class=\"pvc_stats total_only  \" data-element-id=\"65182\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":95,"featured_media":65595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[513],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth marketing l\u00e0 g\u00ec? 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