{"id":59933,"date":"2022-07-21T17:40:15","date_gmt":"2022-07-21T10:40:15","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=59933"},"modified":"2024-06-19T16:31:34","modified_gmt":"2024-06-19T09:31:34","slug":"cham-soc-khach-hang-nganh-duoc","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","title":{"rendered":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},"content":{"rendered":"
Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong> \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 kh\u1ea3 n\u0103ng gia nh\u1eadp v\u00e0 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n\u0110\u1eb7c th\u00f9 ng\u00e0nh kinh doanh kh\u1eaft khe v\u1edbi r\u1ea5t nhi\u1ec1u ti\u00eau ch\u00ed, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n x\u00e2y d\u1ef1ng<\/span> quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a> nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, th\u00e2n thi\u1ec7n trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u chi ti\u1ebft quy tr\u00ecnh, gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nQuy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nT\u1ed5ng quan v\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng d\u1ecbch v\u1ee5, ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t ra nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb tr\u01b0\u1edbc, trong v\u00e0 sau qu\u00e1 tr\u00ecnh mua h\u00e0ng. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft, quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ea1o m\u1ed1i quan h\u1ec7 thi\u1ec7n c\u1ea3m gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ed5ng quan v\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/a> ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean th\u1ef1c hi\u1ec7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c b\u1ec7nh vi\u1ec7n, b\u00e1c s\u0129, c\u00e1c h\u1ec7 th\u1ed1ng, chu\u1ed7i b\u00e1n l\u1ebb nh\u00e0 thu\u1ed1c v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m cu\u1ed1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua d\u01b0\u1ee3c ph\u1ea9m. Qua \u0111\u00f3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng s\u1eed d\u1ee5ng, c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n tin t\u01b0\u1edfng gi\u1edbi thi\u1ec7u.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00ec c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng b\u00e1c s\u0129, nh\u00e0 chuy\u00ean m\u00f4n, nh\u1eefng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb l\u1edbn v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u1edbi c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3. C\u00e1c kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c k\u1ef9 c\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed9i ng\u0169 nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay gi\u1edbi thi\u1ec7u mua h\u00e0ng.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0<\/figcaption><\/figure>\nN\u1ebfu c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u1edbn, v\u00ec \u0111\u1eb7c th\u00f9 n\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00e1c d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec s\u1ebd lu\u00f4n ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng l\u00e2u d\u00e0i.<\/span><\/p>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?<\/strong><\/h3>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p n\u00f3i chung \u0111\u00e3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3. V\u1edbi nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 kh\u1eaft khe, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n\nS\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ea3m b\u1ea3o trung th\u1ef1c, uy t\u00edn, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m hay n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m qu\u00e1 \u0111\u00e0.<\/span><\/li>\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n, c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft cho ri\u00eang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\nC\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eefng chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 y h\u1ecdc, hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m \u0111ang b\u00e1n bao g\u1ed3m c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c l\u01b0u \u00fd,\u2026 \u0111\u1ed3ng th\u1eddi c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ea7n ch\u0103m s\u00f3c.<\/span><\/li>\n<\/ul>\n<\/a>Ph\u1ea7n m\u1ec1m crm amis ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nB\u01b0\u1edbc 1: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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\u0110\u1eb7c th\u00f9 ng\u00e0nh kinh doanh kh\u1eaft khe v\u1edbi r\u1ea5t nhi\u1ec1u ti\u00eau ch\u00ed, doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n x\u00e2y d\u1ef1ng<\/span> quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a> nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, th\u00e2n thi\u1ec7n trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u chi ti\u1ebft quy tr\u00ecnh, gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>\nQuy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nT\u1ed5ng quan v\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng d\u1ecbch v\u1ee5, ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t ra nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb tr\u01b0\u1edbc, trong v\u00e0 sau qu\u00e1 tr\u00ecnh mua h\u00e0ng. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft, quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ea1o m\u1ed1i quan h\u1ec7 thi\u1ec7n c\u1ea3m gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ed5ng quan v\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/a> ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean th\u1ef1c hi\u1ec7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c b\u1ec7nh vi\u1ec7n, b\u00e1c s\u0129, c\u00e1c h\u1ec7 th\u1ed1ng, chu\u1ed7i b\u00e1n l\u1ebb nh\u00e0 thu\u1ed1c v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m cu\u1ed1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua d\u01b0\u1ee3c ph\u1ea9m. Qua \u0111\u00f3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng s\u1eed d\u1ee5ng, c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n tin t\u01b0\u1edfng gi\u1edbi thi\u1ec7u.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00ec c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng b\u00e1c s\u0129, nh\u00e0 chuy\u00ean m\u00f4n, nh\u1eefng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb l\u1edbn v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u1edbi c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3. C\u00e1c kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c k\u1ef9 c\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed9i ng\u0169 nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay gi\u1edbi thi\u1ec7u mua h\u00e0ng.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0<\/figcaption><\/figure>\nN\u1ebfu c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u1edbn, v\u00ec \u0111\u1eb7c th\u00f9 n\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00e1c d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec s\u1ebd lu\u00f4n ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng l\u00e2u d\u00e0i.<\/span><\/p>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?<\/strong><\/h3>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p n\u00f3i chung \u0111\u00e3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3. V\u1edbi nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 kh\u1eaft khe, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n\nS\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ea3m b\u1ea3o trung th\u1ef1c, uy t\u00edn, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m hay n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m qu\u00e1 \u0111\u00e0.<\/span><\/li>\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n, c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft cho ri\u00eang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\nC\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eefng chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 y h\u1ecdc, hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m \u0111ang b\u00e1n bao g\u1ed3m c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c l\u01b0u \u00fd,\u2026 \u0111\u1ed3ng th\u1eddi c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ea7n ch\u0103m s\u00f3c.<\/span><\/li>\n<\/ul>\n<\/a>Ph\u1ea7n m\u1ec1m crm amis ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nB\u01b0\u1edbc 1: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng d\u1ecbch v\u1ee5, ho\u1ea1t \u0111\u1ed9ng m\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t ra nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb tr\u01b0\u1edbc, trong v\u00e0 sau qu\u00e1 tr\u00ecnh mua h\u00e0ng. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n thi\u1ebft, quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1ea1o m\u1ed1i quan h\u1ec7 thi\u1ec7n c\u1ea3m gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ed5ng quan v\u1ec1 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/a> ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean th\u1ef1c hi\u1ec7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c b\u1ec7nh vi\u1ec7n, b\u00e1c s\u0129, c\u00e1c h\u1ec7 th\u1ed1ng, chu\u1ed7i b\u00e1n l\u1ebb nh\u00e0 thu\u1ed1c v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m cu\u1ed1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua d\u01b0\u1ee3c ph\u1ea9m. Qua \u0111\u00f3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng s\u1eed d\u1ee5ng, c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n tin t\u01b0\u1edfng gi\u1edbi thi\u1ec7u.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00ec c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng b\u00e1c s\u0129, nh\u00e0 chuy\u00ean m\u00f4n, nh\u1eefng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb l\u1edbn v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u1edbi c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3. C\u00e1c kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c k\u1ef9 c\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed9i ng\u0169 nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay gi\u1edbi thi\u1ec7u mua h\u00e0ng.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0<\/figcaption><\/figure>\nN\u1ebfu c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u1edbn, v\u00ec \u0111\u1eb7c th\u00f9 n\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00e1c d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec s\u1ebd lu\u00f4n ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng l\u00e2u d\u00e0i.<\/span><\/p>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?<\/strong><\/h3>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p n\u00f3i chung \u0111\u00e3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3. V\u1edbi nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 kh\u1eaft khe, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n\nS\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ea3m b\u1ea3o trung th\u1ef1c, uy t\u00edn, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m hay n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m qu\u00e1 \u0111\u00e0.<\/span><\/li>\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n, c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft cho ri\u00eang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\nC\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eefng chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 y h\u1ecdc, hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m \u0111ang b\u00e1n bao g\u1ed3m c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c l\u01b0u \u00fd,\u2026 \u0111\u1ed3ng th\u1eddi c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ea7n ch\u0103m s\u00f3c.<\/span><\/li>\n<\/ul>\n<\/a>Ph\u1ea7n m\u1ec1m crm amis ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nB\u01b0\u1edbc 1: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/a> ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean th\u1ef1c hi\u1ec7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c b\u1ec7nh vi\u1ec7n, b\u00e1c s\u0129, c\u00e1c h\u1ec7 th\u1ed1ng, chu\u1ed7i b\u00e1n l\u1ebb nh\u00e0 thu\u1ed1c v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m cu\u1ed1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua d\u01b0\u1ee3c ph\u1ea9m. Qua \u0111\u00f3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng s\u1eed d\u1ee5ng, c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n tin t\u01b0\u1edfng gi\u1edbi thi\u1ec7u.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00ec c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng b\u00e1c s\u0129, nh\u00e0 chuy\u00ean m\u00f4n, nh\u1eefng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb l\u1edbn v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u1edbi c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3. C\u00e1c kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c k\u1ef9 c\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed9i ng\u0169 nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay gi\u1edbi thi\u1ec7u mua h\u00e0ng.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0<\/figcaption><\/figure>\nN\u1ebfu c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u1edbn, v\u00ec \u0111\u1eb7c th\u00f9 n\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00e1c d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec s\u1ebd lu\u00f4n ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng l\u00e2u d\u00e0i.<\/span><\/p>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?<\/strong><\/h3>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p n\u00f3i chung \u0111\u00e3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3. V\u1edbi nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 kh\u1eaft khe, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n\nS\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ea3m b\u1ea3o trung th\u1ef1c, uy t\u00edn, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m hay n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m qu\u00e1 \u0111\u00e0.<\/span><\/li>\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n, c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft cho ri\u00eang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\nC\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eefng chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 y h\u1ecdc, hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m \u0111ang b\u00e1n bao g\u1ed3m c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c l\u01b0u \u00fd,\u2026 \u0111\u1ed3ng th\u1eddi c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ea7n ch\u0103m s\u00f3c.<\/span><\/li>\n<\/ul>\n<\/a>Ph\u1ea7n m\u1ec1m crm amis ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nB\u01b0\u1edbc 1: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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Doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00ec c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng b\u00e1c s\u0129, nh\u00e0 chuy\u00ean m\u00f4n, nh\u1eefng h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb l\u1edbn v\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i v\u1edbi c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3. C\u00e1c kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c k\u1ef9 c\u00e0ng t\u1eeb c\u00e1c \u0111\u1ed9i ng\u0169 nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng hay gi\u1edbi thi\u1ec7u mua h\u00e0ng.<\/span><\/p>\nDoanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ea1ng n\u00ean ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0<\/figcaption><\/figure>\nN\u1ebfu c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u1edbn, v\u00ec \u0111\u1eb7c th\u00f9 n\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00e1c d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec s\u1ebd lu\u00f4n ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng l\u00e2u d\u00e0i.<\/span><\/p>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?<\/strong><\/h3>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p n\u00f3i chung \u0111\u00e3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3. V\u1edbi nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 kh\u1eaft khe, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n\nS\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ea3m b\u1ea3o trung th\u1ef1c, uy t\u00edn, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m hay n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m qu\u00e1 \u0111\u00e0.<\/span><\/li>\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n, c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft cho ri\u00eang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\nC\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eefng chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 y h\u1ecdc, hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m \u0111ang b\u00e1n bao g\u1ed3m c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c l\u01b0u \u00fd,\u2026 \u0111\u1ed3ng th\u1eddi c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ea7n ch\u0103m s\u00f3c.<\/span><\/li>\n<\/ul>\n<\/a>Ph\u1ea7n m\u1ec1m crm amis ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nB\u01b0\u1edbc 1: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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N\u1ebfu c\u00e1c doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u1edbn, v\u00ec \u0111\u1eb7c th\u00f9 n\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00e1c d\u01b0\u1ee3c ph\u1ea9m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00ec s\u1ebd lu\u00f4n ch\u00fa tr\u1ecdng s\u1eed d\u1ee5ng l\u00e2u d\u00e0i.<\/span><\/p>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?<\/strong><\/h3>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p n\u00f3i chung \u0111\u00e3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3. V\u1edbi nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 kh\u1eaft khe, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n\nS\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ea3m b\u1ea3o trung th\u1ef1c, uy t\u00edn, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m hay n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m qu\u00e1 \u0111\u00e0.<\/span><\/li>\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n, c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft cho ri\u00eang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\nC\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eefng chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 y h\u1ecdc, hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m \u0111ang b\u00e1n bao g\u1ed3m c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c l\u01b0u \u00fd,\u2026 \u0111\u1ed3ng th\u1eddi c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ea7n ch\u0103m s\u00f3c.<\/span><\/li>\n<\/ul>\n<\/a>Ph\u1ea7n m\u1ec1m crm amis ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nB\u01b0\u1edbc 1: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p n\u00f3i chung \u0111\u00e3 l\u00e0 b\u00e0i to\u00e1n kh\u00f3. V\u1edbi nh\u1eefng ng\u00e0nh \u0111\u1eb7c th\u00f9 nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c doanh nghi\u1ec7p c\u00e0ng c\u1ea7n x\u00e2y d\u1ef1ng quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft v\u00e0 kh\u1eaft khe, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed:<\/span><\/p>\n\nS\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 \u0111\u1ea3m b\u1ea3o trung th\u1ef1c, uy t\u00edn, \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1nh tr\u00e1o kh\u00e1i ni\u1ec7m hay n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m qu\u00e1 \u0111\u00e0.<\/span><\/li>\n\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m r\u1ea5t \u0111a d\u1ea1ng t\u1eeb c\u00e1c nh\u00e0 chuy\u00ean m\u00f4n, c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chi ti\u1ebft cho ri\u00eang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\nC\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u1ea3m b\u1ea3o v\u1eefng chuy\u00ean m\u00f4n v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 y h\u1ecdc, hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m \u0111ang b\u00e1n bao g\u1ed3m c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c l\u01b0u \u00fd,\u2026 \u0111\u1ed3ng th\u1eddi c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a t\u1eebng t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 c\u1ea7n ch\u0103m s\u00f3c.<\/span><\/li>\n<\/ul>\n<\/a>Ph\u1ea7n m\u1ec1m crm amis ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/figcaption><\/figure>\nC\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/b><\/h2>\nB\u01b0\u1edbc 1: Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng trong ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u0169ng t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 m\u00e0 v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 kh\u00e1c nhau \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u00a0V\u00ed d\u1ee5 ph\u00e2n chia theo t\u1ec7p kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n:<\/span><\/p>\n\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng mua d\u01b0\u1ee3c ph\u1ea9m ti\u1ec1m n\u0103ng<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\nChi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169<\/span><\/li>\n<\/ul>\n\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u2026<\/span><\/p>\nHo\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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B\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 2: Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c t\u01b0\u01a1ng \u1ee9ng<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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C\u00e1c doanh nghi\u1ec7p n\u00f3i chung v\u00e0 \u0111\u1eb7c th\u00f9 l\u00e0 doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u00e0i ch\u00ednh, nhu c\u1ea7u, \u0111\u1ed9 quan t\u00e2m c\u1ee7a m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c chung cho t\u1ea5t c\u1ea3 nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\nTheo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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Theo \u0111\u00f3, vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng theo t\u1eebng t\u1ec7p nh\u1ecf d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c.<\/span><\/p>\nCustomer Segmentation – Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft<\/figcaption><\/figure>\n\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng, c\u00f3 th\u1ec3 chia ra:<\/span><\/p>\n\nC\u00e1c kh\u00e1ch h\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m (ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i): \u0110\u00e2y l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn nh\u1ea5t, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua d\u01b0\u1ee3c ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 thu\u1ed1c, mua qua c\u00e1c website, hotline tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 cung c\u1ea5p.<\/span><\/li>\nC\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, nh\u00e0 thu\u1ed1c<\/span><\/li>\nC\u00e1c \u0111\u1ed1i t\u00e1c b\u1ec7nh vi\u1ec7n (v\u1edbi c\u00e1c g\u00f3i cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m ri\u00eang): M\u1ed9t s\u1ed1 b\u1ec7nh vi\u1ec7n t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p d\u01b0\u1ee3c ph\u1ea9m, \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn v\u00e0 l\u00e2u d\u00e0i nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed kh\u1eaft khe h\u01a1n so v\u1edbi vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo c\u00e1c c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\nTrong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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Trong \u0111\u00f3 v\u1edbi m\u1ed7i nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i ti\u1ebfp v\u1edbi c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi,… V\u00ed d\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi c\u1ea7n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 uy t\u00edn c\u00f4ng ty n\u00ean c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy tr\u00ecnh ch\u0103m s\u00f3c d\u00e0i v\u00e0 b\u00e0i b\u1ea3n t\u1eeb ch\u0103m s\u00f3c qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft b\u1ea1n zalo, t\u01b0 v\u1ea5n v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y. C\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00ec n\u00ean t\u1eadp trung v\u00e0o ch\u00ednh s\u00e1ch h\u1eadu \u0111\u00e3i, lu\u00f4n ch\u00fa \u00fd t\u1ea7n su\u1ea5t ch\u0103m s\u00f3c nh\u1eafc l\u1ea1i, h\u1ecfi th\u0103m kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u0110\u1ed1i v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111o ng\u00e2n s\u00e1ch v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p t\u1ed1i \u01b0u nh\u1ea5t. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng, h\u00e3y t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c mang l\u1ea1i doanh s\u1ed1 l\u1edbn nh\u1ea5t, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng \u1ee9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t \u0111ang \u0111\u1ea9y m\u1ea1nh.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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B\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 3: T\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m. B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n v\u00e0 \u0111\u01b0a c\u00e1c gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u00e0 ch\u0103m s\u00f3c th\u1eadt t\u1ed1t.<\/span><\/p>\nV\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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V\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng k\u1ef9 t\u00ednh v\u00e0 c\u00e2n nh\u1eafc, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n n\u1eafm r\u1ea5t ch\u1eafc chuy\u00ean m\u00f4n, hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng d\u1ee5ng, ch\u1ee9c n\u0103ng, c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a t\u1eebng d\u00f2ng d\u01b0\u1ee3c ph\u1ea9m ri\u00eang bi\u1ec7t. N\u1ebfu kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u r\u00f5 hay ng\u1eadp ng\u1eebng khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 chi ti\u1ebft s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n r\u1ea5t th\u1ea5p.<\/span><\/p>\nT\u01b0 v\u1ea5n v\u00e0 ch\u0103m s\u00f3c s\u00e2u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nT\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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T\u01b0 v\u1ea5n vi\u00ean c\u0169ng c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u0169ng nh\u01b0 t\u00e2m t\u01b0 c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n mua d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec1u c\u00f3 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9, k\u1ef9 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u, kh\u01a1i g\u1ee3i \u0111\u1ed3ng c\u1ea3m l\u00e0 nh\u1eefng chuy\u00ean m\u00f4n c\u1ea7n c\u00f3 c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c.<\/span><\/p>\nNgay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, c\u00f4ng t\u00e1c ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng, xem \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. N\u1ebfu c\u00e1c t\u01b0 v\u1ea5n vi\u00ean, tr\u00ecnh d\u01b0\u1ee3c vi\u00ean thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u201cng\u01b0\u1eddi b\u00e1n h\u00e0ng\u201d mi\u1ec5n ph\u00ed b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/span><\/p>\nV\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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V\u00ed d\u1ee5 sau khi kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb mua d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c nh\u01b0 vi\u1ec7c quan t\u00e2m, h\u1ecfi kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m sau khi s\u1eed d\u1ee5ng, ti\u1ebfp nh\u1eadn th\u1eafc m\u1eafc, b\u0103n kho\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y s\u1ebd n\u00e2ng cao uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\nB\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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B\u1ea4M \u0110\u1ec2 T\u1ea2I<\/a> m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/strong><\/span><\/p>\nB\u01b0\u1edbc 4: L\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\nV\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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V\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, c\u00e1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn t\u01b0 v\u1ea5n vi\u00ean trong c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ed1i r\u1ed1i, b\u0103n kho\u0103n v\u1ec1 tr\u00ecnh tr\u1ea1ng c\u1ee7a h\u1ecd. V\u00ec v\u1eady c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n ki\u00ean nh\u1eabn l\u1eafng nghe, l\u00e0m r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. Quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n v\u00e0 gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m.<\/span><\/p>\nL\u00e0m r\u00f5 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u01b0\u1edbc 5: T\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n h\u00e0ng<\/strong><\/h3>\nT\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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T\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng, ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Sau khi \u0111\u00e3 n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c c\u00e1c t\u01b0 v\u1ea5n vi\u00ean \u1edf b\u01b0\u1edbc n\u00e0y c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 ch\u1ec9 r\u00f5 \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c, kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u00e3 c\u00f3 nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ch\u1ec9 r\u00f5 c\u00e1c \u01b0u \u0111i\u1ec3m m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i, gi\u1ea3i quy\u1ebft s\u1ef1 b\u0103n kho\u0103n. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng d\u00f9ng d\u01b0\u1ee3c ph\u1ea9m s\u1ebd b\u0103n kho\u0103n v\u1ec1 th\u00e0nh ph\u1ea7n c\u00f3 th\u00e2n thi\u1ec7n, an to\u00e0n hay kh\u00f4ng, c\u00e1c t\u01b0 v\u1ea5n vi\u00ean c\u1ea7n t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 c\u00f4ng d\u1ee5ng, th\u00e0nh ph\u1ea7n c\u00f3 \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 an t\u00e2m ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\nL\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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L\u01b0u \u00fd c\u00e1c t\u01b0 v\u1ea5n vi\u00ean n\u00ean th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, kh\u00f4ng \u0111\u01b0\u1ee3c khi\u00ean c\u01b0\u1ee1ng, mang t\u00ednh \u00e9p bu\u1ed9c s\u1ebd l\u00e0m ph\u1ea3n t\u00e1c d\u1ee5ng, khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng thi\u1ec7n c\u1ea3m v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p.<\/span><\/p>\nB\u01b0\u1edbc 6: Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i sau khi b\u00e1n<\/strong><\/h3>\nM\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":60305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1444],"tags":[102],"acf":[],"yoast_head":"\nT\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c<\/title>\n\n","yoast_head_json":{"title":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","url":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/","name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","datePublished":"2022-07-21T10:40:15+00:00","dateModified":"2024-06-19T09:31:34+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#primaryimage","url":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","contentUrl":"\/wp-content\/uploads\/2022\/07\/toi-uu-quy-trinh-cskh-nganh-duoc.png","width":900,"height":434,"caption":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/59933\/cham-soc-khach-hang-nganh-duoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"T\u1ed1i \u01b0u quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. 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M\u1ed9t s\u1ed1 doanh nghi\u1ec7p coi vi\u1ec7c b\u00e1n h\u00e0ng l\u00e0 \u0111\u00e3 xong sau \u0111\u00f3 kh\u00f4ng t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c g\u00ec n\u1eefa. Vi\u1ec7c n\u00e0y l\u00e0m m\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ti\u1ec1m n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e1ng l\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng. Trong khi \u0111\u00f3 v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n l\u00e0 vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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V\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 thu\u1ed1c, b\u00e1n l\u1ebb, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean c\u1ea7n li\u00ean t\u1ee5c ch\u0103m s\u00f3c, h\u1ecfi v\u1ec1 t\u00ecnh h\u00ecnh kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. Vi\u1ec7c k\u1ebft n\u1ed1i t\u1ed1t v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb s\u1ebd gi\u00fap doanh nghi\u1ec7p lu\u00f4n c\u00f3 \u0111\u1ea7u ra s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\nV\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. N\u1ebfu l\u00e0m t\u1ed1t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi quen s\u1eed d\u1ee5ng, tr\u1edf th\u00e0nh k\u00eanh Marketing 0 \u0111\u1ed3ng cho doanh nghi\u1ec7p.<\/span><\/p>\nT\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169 hi\u1ec7u qu\u1ea3<\/strong><\/h2>\nNH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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V\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, doanh nghi\u1ec7p c\u00e0ng c\u1ea7n t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m, lu\u00f4n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u01b0\u1ee3c ph\u1ea9m. 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NH\u1ea4N V\u00c0O \u1ea2NH<\/strong><\/span> \u0111\u1ec3 t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng<\/p>\nNh\u1ea5n v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i m\u1eabu k\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\nB\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\nK\u1ecbch b\u1ea3n khi\u1ebfu n\u1ea1i<\/li>\nK\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e2u kh\u00f4ng mua; K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh;… v\u1edbi \u0111a d\u1ea1ng c\u00e1c t\u00ecnh hu\u1ed1ng, chi ti\u1ebft g\u1ee3i \u00fd<\/li>\nMISA t\u1eb7ng anh chi t\u00e0i kho\u1ea3n d\u00f9ng th\u1eed ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng AMIS CRM<\/li>\n<\/ul>\nK\u1ebft lu\u1eadn<\/b><\/h2>\nD\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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B\u1ed9 t\u00e0i li\u1ec7u bao g\u1ed3m:<\/p>\n
D\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t ng\u00e0nh h\u00e0ng \u0111\u1eb7c th\u00f9 v\u1edbi nhi\u1ec1u ti\u00eau ch\u00ed kh\u1eaft khe c\u0169ng nh\u01b0 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 y\u00eau c\u1ea7u cao v\u1ec1 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3, do \u0111\u00f3, doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e0i b\u1ea3n chu\u1ea9n ch\u1ec9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n s\u00e2u am hi\u1ec3u s\u1ea3n ph\u1ea9m.<\/span><\/p>\nT\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. 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T\u00e1c gi\u1ea3: Nguy\u1ec5n Duy Kh\u00e1nh<\/p>\n
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Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0nh d\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00f3 nh\u1ea5t v\u00e0 y\u00eau c\u1ea7u cao nh\u1ea5t. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng ni\u1ec1m tin, l\u00f2ng trung th\u00e0nh v\u00e0 gia t\u0103ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n tr\u1ef1c […]<\/p>\n
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