{"id":57281,"date":"2022-07-08T17:30:37","date_gmt":"2022-07-08T10:30:37","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=57281"},"modified":"2022-07-30T08:49:16","modified_gmt":"2022-07-30T01:49:16","slug":"chien-luoc-marketing-cua-golden-gate-2","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/57281\/chien-luoc-marketing-cua-golden-gate-2\/","title":{"rendered":"T\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc cho c\u00e1c doanh nghi\u1ec7p SME"},"content":{"rendered":"

Nh\u1eafc \u0111\u1ebfn Golden Gate l\u00e0 nh\u1eafc t\u1edbi m\u1ed9t chu\u1ed7i nh\u00e0 h\u00e0ng v\u1edbi quy m\u00f4 4000 t\u1ef7 \u0111\u1ed3ng li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng qua c\u00e1c n\u0103m hay nh\u1eefng c\u00fa b\u1eaft tay v\u1edbi c\u00e1c \u00f4ng l\u1edbn, \u0111i\u1ec3n h\u00ecnh nh\u01b0 th\u01b0\u01a1ng v\u1ee5 <\/span>Mekong Capital r\u00f3t v\u1ed1n v\u00e0o n\u0103m 2008 hay m\u1edbi \u0111\u00e2y nh\u1ea5t l\u00e0 vi\u1ec7c Temasek \u0111\u1ea7u t\u01b0 v\u00e0o chu\u1ed7i Vuvuzela, GoGi. \u0110\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 g\u00f3c nh\u00ecn v\u0129 m\u00f4 v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a t\u1eadp \u0111o\u00e0n n\u00e0y, ch\u00ednh v\u00ec v\u1eady, trong ph\u1ea1m vi b\u00e0i vi\u1ebft n\u00e0y, MISA s\u1ebd ph\u00e2n t\u00edch chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate, t\u1eeb \u0111\u00f3 r\u00fat ra c\u00e1c b\u00e0i h\u1ecdc \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p SME.<\/span><\/p>\n

T\u1ed5ng quan v\u1ec1 Golden Gate\u00a0<\/b><\/h2>\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2005, Golden Gate (C\u00f4ng Ty CP Th\u01b0\u01a1ng M\u1ea1i D\u1ecbch V\u1ee5 C\u1ed5ng V\u00e0ng) \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u01a1n v\u1ecb ti\u00ean phong \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh chu\u1ed7i nh\u00e0 h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, v\u1edbi 5 phong c\u00e1ch \u1ea9m th\u1ef1c ch\u00ednh: L\u1ea9u, N\u01b0\u1edbng, \u00c1, \u00c2u v\u00e0 qu\u00e1n c\u00e0 ph\u00ea. T\u00ednh t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Golden Gate s\u1edf h\u1eefu h\u01a1n 22 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1ea7n 400 nh\u00e0 h\u00e0ng v\u1edbi phong c\u00e1ch \u0111a d\u1ea1ng tr\u00ean 40 t\u1ec9nh th\u00e0nh, ph\u1ee5c v\u1ee5 l\u00ean t\u1edbi 18 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng m\u1ed7i n\u0103m.<\/span><\/p>\n

Sau khi ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c 3 n\u0103m v\u1edbi s\u1ed1 v\u1ed1n \u0111i\u1ec1u l\u1ec7 l\u00e0 32 t\u1ef7 \u0111\u1ed3ng v\u00e0 6 nh\u00e0 h\u00e0ng l\u1ea9u n\u1ea5m mang th\u01b0\u01a1ng hi\u1ec7u Ashima, th\u00e1ng 4\/2008, Golden Gate \u0111\u01b0\u1ee3c Mekong Capital quy\u1ebft \u0111\u1ecbnh r\u00f3t v\u1ed1n cho t\u1edbi n\u0103m 2014, qu\u1ef9 \u0111\u1ea7u t\u01b0 n\u00e0y tho\u00e1i v\u1ed1n ho\u00e0n to\u00e0n, thu v\u1ec1 kho\u1ea3n l\u00e3i g\u1ea5p 9 l\u1ea7n gi\u00e1 tr\u1ecb \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u v\u1edbi t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n n\u1ed9i b\u1ed9 g\u1ed9p \u0111\u1ea1t h\u01a1n 45%. Ti\u1ebfp t\u1ee5c trong n\u0103m 2014, Golden Gate \u0111\u00e3 m\u1edf r\u1ed9ng l\u00ean t\u1edbi 67 nh\u00e0 h\u00e0ng v\u1edbi 11 chu\u1ed7i th\u01b0\u01a1ng hi\u1ec7u l\u1edbn g\u1ed3m Ashima, Kichi-Kichi, SumoBBQ, Vuvuzela, Ba con c\u1eebu, 37th Street, Daruma, GoGi House, City Beer Station, Icook, Isushi.<\/span><\/p>\n

N\u0103m \u0111\u1ea7u ti\u00ean sau khi Mekong Capital tho\u00e1i v\u1ed1n (2015), Golden Gate ph\u00e1t tri\u1ec3n th\u00eam 7 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi bao g\u1ed3m Cowboy Jack’s, Hutong Hotpot Paradise, Hutong Seafood, Itacho Ramen, Kintaro Udon, K-pub, Magic Pan Food Palace v\u00e0 Crystal Jade Kitchen.<\/span><\/p>\n

Sang n\u0103m 2018, Golden Gate \u0111\u1ea1t doanh thu g\u1ea7n 4000 t\u1ef7 \u0111\u1ed3ng, t\u0103ng tr\u01b0\u1edfng g\u1ea7n 17% so v\u1edbi n\u0103m 2017. Trong v\u00f2ng 3 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, d\u1ecbch Covid-19 xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t s\u1ef1 ch\u1ecdn l\u1ecdc t\u1ef1 nhi\u00ean \u0111\u1ed1i v\u1edbi n\u1ec1n kinh t\u1ebf n\u00f3i chung. C\u00e1c doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1m l\u1ef1c v\u1ec1 v\u1ed1n, nh\u00e2n s\u1ef1, kinh nghi\u1ec7m hay kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng \u00e1n \u1ee9ng ph\u00f3, thay \u0111\u1ed5i m\u00f4 h\u00ecnh k\u1ecbp th\u1eddi \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1eddi cu\u1ed9c \u0111\u1ec1u g\u1eb7p kh\u1ee7ng ho\u1ea3ng tr\u1ea7m tr\u1ecdng. \u0110\u1eb7c bi\u1ec7t, kinh doanh trong ng\u00e0nh F&B th\u1eddi k\u1ef3 Covid ch\u01b0a bao gi\u1edd l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a Golden Gate c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7. Tuy nhi\u00ean, chu\u1ed7i 400 nh\u00e0 h\u00e0ng c\u1ee7a t\u1eadp \u0111o\u00e0n \u0111\u00e3 t\u1eebng b\u01b0\u1edbc v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c mang t\u00ean Covid-19 nh\u1edd s\u1ef1 thay \u0111\u1ed5i k\u1ecbp th\u1eddi m\u00f4 h\u00ecnh kinh doanh, s\u1eb5n s\u00e0ng th\u00edch nghi, quay tr\u1edf l\u1ea1i qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng m\u1edbi v\u00e0 v\u01b0\u1ee3t qua cu\u1ed9c kh\u1ee7ng ho\u1ea3ng b\u1ea5t ng\u1edd ti\u1ebfp theo.<\/span><\/p>\n

\"S\u1ef1
S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp \u0111o\u00e0n Golden Gate<\/figcaption><\/figure>\n

“Kinh doanh c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng” ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ea1o c\u1ee7a Golden Gate khi t\u1eadp \u0111o\u00e0n n\u00e0y lu\u00f4n \u0111i t\u1eaft \u0111\u00f3n \u0111\u1ea7u c\u00e1c xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c ph\u1ee7 \u0111\u1ec1u t\u1ea1i h\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac. Golden Gate b\u1eaft \u0111\u1ea7u v\u1edbi chu\u1ed7i nh\u00e0 h\u00e0ng l\u1ea9u n\u1ea5m Ashima v\u1edbi 6 \u0111\u1ecba \u0111i\u1ec3m t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP HCM h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng cao c\u1ea5p, quan t\u00e2m t\u1edbi s\u1ee9c kho\u1ebb. Sau khi quan s\u00e1t c\u00e1c th\u1ef1c kh\u00e1ch \u0111\u1ebfn nh\u00e0 h\u00e0ng, \u00f4ng \u0110o\u00e0n Th\u1ebf Vinh \u2013 CEO c\u1ee7a Golden Gate ph\u00e1t hi\u1ec7n: M\u1ed7i \u201c\u00f4ng s\u1ebfp\u201d \u0111\u1ec1u c\u00f3 \u00edt nh\u1ea5t 5-7 nh\u00e2n vi\u00ean, n\u1ebfu m\u1edf c\u00e1c c\u1eeda h\u00e0ng ph\u1ee5c v\u1ee5 \u201cl\u00ednh c\u1ee7a s\u1ebfp\u201d th\u00ec quy m\u00f4 c\u00f3 th\u1ec3 t\u0103ng g\u1ea5p 5 l\u1ea7n. \u0110\u00e2y ch\u00ednh l\u00e0 ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng \u1edf ph\u00e2n kh\u00fac th\u1ea5p h\u01a1n, nh\u01b0 l\u1ea9u b\u0103ng chuy\u1ec1n Kichi Kichi (l\u1ea9u t\u1ef1 ch\u1ecdn gi\u00e1 r\u1ebb cho t\u1eadp kh\u00e1ch h\u00e0ng tr\u1ebb, y\u00eau th\u00edch s\u1ef1 m\u1edbi l\u1ea1), nh\u00e0 h\u00e0ng Nh\u1eadt v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng (iSushi, Durama, Icook), l\u1ea9u n\u01b0\u1edbng H\u00e0n Qu\u1ed1c (GoGi House, Sumo BBQ), Pizza cho kh\u00e1ch h\u00e0ng tr\u1ebb (Cowboy Jack’s), Dimsum (nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u Crystal Jade), chu\u1ed7i nh\u00e0 h\u00e0ng bia (Vuvuzela, City beer)…<\/span><\/p>\n

1. X\u00e1c \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau – N\u1eafm b\u1eaft Insight nh\u1ea1y b\u00e9n<\/b><\/h2>\n

V\u1edbi 5 phong c\u00e1ch \u1ea9m th\u1ef1c ch\u1ee7 \u0111\u1ea1o g\u1ed3m l\u1ea9u, n\u01b0\u1edbng, m\u00f3n \u00c1, m\u00f3n \u00c2u v\u00e0 cafe, Golden Gate s\u1edf h\u1eefu t\u1eadp kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng t\u1eeb gi\u1edbi tr\u1ebb, gia \u0111\u00ecnh nhi\u1ec1u th\u1ebf h\u1ec7 t\u1edbi kh\u00e1ch du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i. Theo nh\u01b0 \u00f4ng \u0110\u00e0o Th\u1ebf Vinh, CEO c\u1ee7a Golden Gate: \u201cKichi Kichi th\u00e0nh c\u00f4ng nh\u1ea5t v\u1ec1 quy m\u00f4, GoGi th\u00e0nh c\u00f4ng nh\u1ea5t v\u1ec1 t\u00e0i ch\u00ednh, Manwah l\u00e0 phong c\u00e1ch \u1ea9m th\u1ef1c ph\u00e1t tri\u1ec3n r\u1ea5t nhanh. Isushi cho ph\u00e9p th\u01b0\u1edfng th\u1ee9c \u1ea9m th\u1ef1c Nh\u1eadt B\u1ea3n v\u1edbi gi\u00e1 b\u00ecnh d\u00e2n”. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng n\u00e0y, Golden Gate \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00f4 c\u00f9ng r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho t\u1eebng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau. H\u1ecd ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u cao nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty c\u00f9ng kh\u1ea3 n\u0103ng chi tr\u1ea3 cho nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u1ea5y.\u00a0<\/span><\/p>\n

Qua nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, GoGi x\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh bao g\u1ed3m c\u1ea3 gia \u0111\u00ecnh, ng\u01b0\u1eddi tr\u1ebb, v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng. GoGi c\u0169ng kh\u00e1m ph\u00e1 ra r\u1eb1ng khi d\u00f9ng b\u1eefa t\u1ea1i nh\u00e0 h\u00e0ng, th\u1ef1c kh\u00e1ch th\u01b0\u1eddng c\u1ed1 g\u1eafng \u1ee9ng x\u1eed l\u1ecbch s\u1eed \u0111\u1ec3 che \u0111\u1eady \u201ccon ng\u01b0\u1eddi th\u1eadt\u201d c\u1ee7a m\u00ecnh d\u00f9 \u0111i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i. Song c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 khi \u0111\u1ed1i di\u1ec7n v\u1edbi \u0111\u1ed3 \u0103n ngon, ng\u01b0\u1eddi ta kh\u00f3 c\u00f3 th\u1ec3 gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c h\u00ecnh t\u01b0\u1ee3ng thanh l\u1ecbch \u0111\u00f3. V\u1edbi mong mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u00f9ng b\u1eefa m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i nh\u1ea5t, GoGi \u0111\u00e3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch Marketing khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e3y l\u00e0 ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng nh\u1eefng m\u00f3n \u0103n t\u1ea1i qu\u00e1n th\u1ecbt n\u01b0\u1edbng H\u00e0n Qu\u1ed1c ngon s\u1ed1 1.\u00a0<\/span><\/p>\n

\"C\u00e1c
C\u00e1c m\u00f3n \u0103n t\u1ea1i qu\u00e1n th\u1ecbt n\u01b0\u1edbng H\u00e0n Qu\u1ed1c ngon s\u1ed1 1 GoGi House<\/figcaption><\/figure>\n

Tr\u01b0\u1edbc khi \u0111i t\u1edbi quy\u1ebft \u0111\u1ecbnh m\u1edf chu\u1ed7i nh\u00e0 h\u00e0ng l\u1ea9u n\u1ea5m Ashima, Golden Gate \u0111\u00e3 c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch trang tr\u00ed, s\u1eafp x\u1ebfp kh\u00f4ng gian trong qu\u00e1n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, t\u01b0\u01a1ng x\u1ee9ng. T\u1eeb xa x\u01b0a, n\u1ea5m \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t m\u00f3n \u0103n v\u00f4 c\u00f9ng qu\u00fd hi\u1ebfm – th\u1ef1c ph\u1ea9m c\u1ee7a c\u00e1c v\u1ecb th\u1ea7n, v\u1eeba nh\u1eb9 nh\u00e0ng, thanh khi\u1ebft, v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng ch\u1eefa b\u1ec7nh. Ng\u00e0y nay, n\u1ea5m v\u1eabn l\u00e0 m\u1ed9t lo\u1ea1i th\u1ef1c ph\u1ea9m r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Tuy nhi\u00ean, vi\u1ec7c tr\u1ed3ng, thu ho\u1ea1ch v\u00e0 b\u1ea3o qu\u1ea3n n\u1ea5m, nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c lo\u1ea1i n\u1ea5m qu\u00fd hi\u1ebfm kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chuy\u1ec7n d\u1ec5 d\u00e0ng, \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 m\u1eb7t chi ph\u00ed n\u00ean gi\u00e1 th\u00e0nh ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb \u0111\u1ea9y l\u00ean cao h\u01a1n. \u00dd th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, l\u00e3nh \u0111\u1ea1o t\u1eadp \u0111o\u00e0n x\u00e1c \u0111\u1ecbnh t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c t\u1ea7ng l\u1edbp trung, th\u01b0\u01a1ng l\u01b0u, s\u1eb5n s\u00e0ng chi tr\u1ea3 cho nh\u1eefng b\u1eefa \u0103n \u0111\u1eaft ti\u1ec1n v\u00e0 \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi s\u1ee9c kho\u1ebb.\u00a0<\/span><\/p>\n

\"L\u1ea9u
L\u1ea9u n\u1ea5m Ashima<\/figcaption><\/figure>\n

Nh\u1eefng th\u1ef1c kh\u00e1ch n\u00e0y c\u0169ng v\u00f4 c\u00f9ng \u0111\u1ec3 \u00fd t\u1edbi kh\u00f4ng gian nh\u00e0 h\u00e0ng. Do \u0111\u00f3, c\u00e1ch b\u00e0i tr\u00ed c\u1ee7a Ashima h\u01b0\u1edbng t\u1edbi sang tr\u1ecdng, nh\u1eb9 nh\u00e0ng, t\u1ea1o c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i cho b\u1ea5t k\u1ef3 ai b\u01b0\u1edbc v\u00e0o qu\u00e1n.\u00a0<\/span><\/p>\n

\"Kh\u00f4ng
Kh\u00f4ng gian sang tr\u1ecdng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n m\u1ed9c m\u1ea1c t\u1ea1i nh\u00e0 h\u00e0ng L\u1ea9u n\u1ea5m Ashima<\/figcaption><\/figure>\n

Hay, nh\u1eadn th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a tr\u00e0o l\u01b0u \u1ea9m th\u1ef1c ch\u00e2u \u00c1 trong gi\u1edbi tr\u1ebb, Golden Gate d\u00e3 cho ra m\u1eaft chu\u1ed7i nh\u00e0 h\u00e0ng \u1ea9m th\u1ef1c Isushi ph\u1ee5c v\u1ee5 menu buffet \u0111a d\u1ea1ng t\u1eeb c\u00e1c m\u00f3n sushi, sashimi \u0111\u1ebfn nh\u1eefng m\u00f3n \u0103n quen thu\u1ed9c c\u1ee7a Nh\u1eadt B\u1ea3n, \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n tr\u1ebb \u01b0a th\u00edch. B\u00ean c\u1ea1nh \u0111\u00f3, do t\u1eadp kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb c\u00f3 gu, y\u00eau th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c n\u00ean c\u00e1ch b\u00e0i tr\u00ed qu\u00e1n c\u0169ng h\u01b0\u1edbng t\u1edbi phong c\u00e1ch sang tr\u1ecdng, hi\u1ec7n \u0111\u1ea1i, h\u1ee3p xu h\u01b0\u1edbng.\u00a0<\/span><\/p>\n

\"M\u1ed9t
M\u1ed9t s\u1ed1 m\u00f3n \u0103n h\u1ea5p d\u1eabn t\u1ea1i nh\u00e0 h\u00e0ng mang phong c\u00e1ch Nh\u1eadt B\u1ea3n Isushi<\/figcaption><\/figure>\n

C\u00f3 th\u1ec3 th\u1ea5y, khi \u0111ang h\u1ea1n ch\u1ebf ti\u1ec1m l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c v\u1ec1 con ng\u01b0\u1eddi, ch\u1ee7 doanh nghi\u1ec7p SME n\u00ean x\u00e1c \u0111\u1ecbnh r\u1ea5t r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u00ecnh mu\u1ed1n h\u01b0\u1edbng t\u1edbi c\u0169ng nh\u01b0 t\u1eadp kh\u00e1ch h\u00e0ng ch\u00ednh \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed v\u00e0 doanh thu. Vi\u1ec7c \u0111\u00e1nh v\u00e0o th\u1ecb tr\u01b0\u1eddng mass v\u00e0 kh\u00f4ng c\u00f3 ch\u00e2n dung c\u1ee5 th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd khi\u1ebfn doanh nghi\u1ec7p l\u1ea1c l\u1ed1i, kh\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng, ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 kh\u00f4ng t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

2. Social Media Marketing k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c Golden Gate t\u1ea1o ra c\u00f3 th\u1ec3\u00a0 \u201cs\u1ed1ng \u0111\u01b0\u1ee3c\u201d v\u00e0 \u201cs\u1ed1ng t\u1ed1t\u201d v\u1edbi th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1edd v\u00e0o vi\u1ec7c theo \u0111u\u1ed5i c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c: b\u1eaft k\u1ecbp tr\u00e0o l\u01b0u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ec1n t\u1ea1ng m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec3n h\u00ecnh nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u Gogi.\u00a0<\/span><\/p>\n

B\u1ea5t k\u1ef3 ai khi v\u1eeba l\u01b0\u1edbt qua Facebook page c\u1ee7a GoGi \u0111\u1ec1u th\u1ea5y nh\u1eefng n\u1ed9i dung v\u1edbi phong c\u00e1ch v\u00f4 c\u00f9ng tr\u1ebb trung, h\u00ecnh \u1ea3nh vui nh\u1ed9n, t\u1ea1o ra c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n. C\u00e1c b\u00e0i post b\u1eaft trend li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c tung ra v\u1edbi m\u1ee5c \u0111\u00edch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb, gia \u0111\u00ecnh tr\u1ebb hay nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng y\u00eau th\u00edch \u1ea9m th\u1ef1c H\u00e0n Qu\u1ed1c n\u00f3i chung. Kh\u00f4ng ch\u1ec9 v\u1eady, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd gi\u1edbi tr\u1ebb th\u00edch \u0111i theo h\u1ed9i nh\u00f3m n\u00ean GoGi th\u01b0\u1eddng xuy\u00ean tung ra r\u1ea5t nhi\u1ec1u c\u00e1c voucher \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 cho nh\u00f3m t\u1eeb hai ng\u01b0\u1eddi tr\u1edf l\u00ean.<\/span><\/p>\n

\"G\u00f3i
G\u00f3i voucher c\u1ee7a GoGi House cho nh\u00f3m t\u1eeb \u201c2 m\u00ecnh\u201d tr\u1edf l\u00ean<\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 ph\u1ee7 kh\u1eafp m\u1ea1ng x\u00e3 h\u1ed9i, Instagram c\u00f2n l\u00e0 m\u1ed9t k\u00eanh \u0111\u01b0\u1ee3c Gogi ch\u1ecdn \u0111\u1ec3 \u0111\u1ea7u t\u01b0. Do \u0111\u1eb7c th\u00f9 c\u1ee7a Instagram t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh, GoGi d\u00e3 t\u1ed1i \u01b0u ho\u00e1 size \u1ea3nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y, \u0111\u1ed3ng th\u1eddi, c\u00f4 \u0111\u1ecdng m\u00f4 t\u1ea3, ch\u1ec9 t\u1eadp trung v\u00e0o ba ph\u1ea7n ch\u00ednh bao g\u1ed3m: ti\u00eau \u0111\u1ec1 thu h\u00fat, m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn (bao g\u1ed3m voucher n\u1ebfu c\u00f3) v\u00e0 footer th\u00f4ng tin. V\u1edbi \u0111a d\u1ea1ng h\u00ecnh \u1ea3nh t\u1eeb nh\u1eefng set \u0111\u1ed3 \u0103n t\u01b0\u01a1i ngon \u0111\u1ebfn nh\u1eefng kho\u1ea3nh kh\u1eafc vui nh\u1ed9n, t\u1eadn h\u01b0\u1edfng b\u1eefa \u0103n t\u1eeb c\u00e1c th\u1ef1c kh\u00e1ch.\u00a0<\/span><\/p>\n

\"B\u1ed1
B\u1ed1 c\u1ee5c v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung c\u1ee7a GoGi House tr\u00ean Instagram<\/figcaption><\/figure>\n

\u0110\u1eb7c bi\u1ec7t, GoGi c\u00f2n t\u1eadn d\u00f9ng m\u1ed9t h\u00ecnh th\u1ee9c Marketing v\u00f4 c\u00f9ng m\u1edbi m\u1ebb l\u00e0 review c\u1ee7a KOC (Key Opinion Consumer) – nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00f4 c\u00f9ng l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng hi\u1ec7n nay, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c n\u00f3i chung do t\u1eadp kh\u00e1c h\u00e0ng tr\u1ebb d\u1ea7n m\u1ea5t ni\u1ec1m tin v\u00e0o nh\u1eefng h\u00ecnh \u1ea3nh hay n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c trau tru\u1ed1t qu\u00e1 \u0111\u00e0, g\u00e2y c\u1ea3m gi\u00e1c kh\u00f4ng th\u1eadt. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i th\u00f4ng minh v\u1edbi nh\u1eefng khu\u00f4n m\u1eb7t KOC \u0111\u01b0\u1ee3c Gogi \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u hi\u1ec7u \u1ee9ng t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.\u00a0<\/span><\/p>\n

Ch\u00ednh nh\u1edd t\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i nhi\u1ec1u, nhanh v\u00e0 b\u1eaft k\u1ecbp ng\u00f4n ng\u1eef gi\u1edbi tr\u1ebb c\u1ee7a GoGi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i khi\u1ebfn cho b\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u1edf n\u00ean r\u1ea5t \u0111\u1ed7i quen thu\u1ed9c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u00e3y th\u1eed h\u1ecfi c\u00e1c b\u1ea1n xung quanh, m\u1ed7i khi nh\u1eafc t\u1edbi m\u00f3n n\u01b0\u1edbng H\u00e0n Qu\u1ed1c, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd th\u00ec c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi tr\u00ean m\u01b0\u1eddi ng\u01b0\u1eddi nh\u1eafc t\u1edbi GoGi nh\u00e9!<\/span><\/p>\n

B\u00ean c\u1ea1nh nh\u1eefng n\u1ed9i dung nh\u00ed nh\u1ea3nh v\u00e0 h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n, GoGi c\u00f2n t\u1ea1o m\u1ed9t m\u1ed1i li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi nhanh ch\u00f3ng c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd d\u01b0\u1edbi m\u1ee5c b\u00ecnh lu\u1eadn ho\u1eb7c th\u00f4ng qua h\u00ecnh th\u1ee9c nh\u1eafn tin. Nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i s\u1edbm v\u00e0 c\u00f3 m\u1ed9t m\u1ed1i li\u00ean h\u1ec7 v\u1edbi \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3. V\u00e0 th\u1ef1c s\u1ef1, GoGi \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t \u0111i\u1ec1u n\u00e0y.\u00a0<\/span><\/p>\n

\"Admin
Admin Facebook page c\u1ee7a GoGi House tr\u1ea3 l\u1eddi c\u00e1c comment c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n

\u0110\u1ec3 duy tr\u00ec s\u1ef1 trung th\u00e0nh v\u00e0 gia t\u0103ng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c s\u1ee3i d\u00e2y li\u00ean k\u1ebft v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac \u0111\u1ed1i v\u1edbi h\u1ecd. Ch\u00ednh v\u00ec v\u1eady, Golden Gate kh\u00f4ng ch\u1ec9 coi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m v\u00f4 h\u00ecnh tr\u1eebu t\u01b0\u1ee3ng m\u00e0 d\u1ea7n g\u00e1n th\u00eam c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh c\u00e1ch nh\u01b0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u GoGi.\u00a0<\/span><\/p>\n

Social Media Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn, kh\u00f4ng ch\u1ec9 v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn m\u00e0 c\u00f2n v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf do kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed m\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 cao. Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1 t\u00ednh \u0111\u1eb7c bi\u1ec7t, t\u1eeb \u0111\u00f3, h\u00ecnh th\u00e0nh m\u1ed9t s\u1ee3i d\u00e2y k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/span><\/p>\n

3. Quan t\u00e2m t\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i quan t\u00e2m\u00a0<\/b><\/h2>\n

Theo t\u00e2m l\u00fd chung, hai ng\u01b0\u1eddi xa l\u1ea1 s\u1ebd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i khi c\u00f9ng quan t\u00e2m t\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 g\u00ec \u0111\u00f3. Covid 19 v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c nh\u01b0ng c\u0169ng ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 Golden Gate m\u1edf r\u1ed9ng k\u1ebft n\u1ed1i \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 gia t\u0103ng uy t\u00edn v\u00e0 s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

C\u1ee5 th\u1ec3, v\u00e0o th\u1eddi \u0111i\u1ec3m d\u1ecbch b\u1ec7nh c\u0103ng th\u1eb3ng t\u1ea1i TP HCM, h\u01a1n 300 nh\u00e2n vi\u00ean Golden Gate l\u00e0m vi\u1ec7c t\u1ea1i khu v\u1ef1c mi\u1ec1n Nam \u0111\u00e3 l\u00ean \u0111\u01b0\u1eddng tham gia ch\u01b0\u01a1ng tr\u00ecnh X\u00e9t nghi\u1ec7m Covid di\u1ec7n r\u1ed9ng cho TP HCM. Trong su\u1ed1t h\u01a1n m\u1ed9t tu\u1ea7n di\u1ec5n ra, c\u00e1c t\u00ecnh nguy\u1ec7n vi\u00ean c\u1ee7a Golden Gate \u0111\u00e3 \u0111\u00f3n ti\u1ebfp, h\u01b0\u1edbng d\u1eabn khai b\u00e1o y t\u1ebf, tr\u1ef1c ti\u1ebfp l\u1ea5y m\u1eabu, \u0111\u00f3ng g\u00f3i v\u00e0 ph\u00e2n lo\u1ea1i m\u1eabu x\u00e9t nghi\u1ec7m cho ng\u01b0\u1eddi d\u00e2n TP HCM. Trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m nh\u1ea5t, c\u1ea3 \u0111o\u00e0n l\u00e0m vi\u1ec7c t\u1eeb s\u00e1ng t\u1edbi 20h t\u1ed1i m\u1edbi ngh\u1ec9. C\u00e0ng ng\u00e0y kh\u00e1ch h\u00e0ng c\u00e0ng quan t\u00e2m t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. H\u00e0nh \u0111\u1ed9ng \u00fd ngh\u0129a c\u1ee7a Golden Gate trong m\u00f9a d\u1ecbch kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a m\u00ecnh t\u1edbi c\u1ed9ng \u0111\u1ed3ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i th\u00f4ng minh gi\u00fap ghi \u0111i\u1ec3m, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"Nh\u00e2n
Nh\u00e2n vi\u00ean c\u1ee7a Golden Gate t\u00ecnh nguy\u1ec7n tham gia h\u1ed7 tr\u1ee3 Covid-19 t\u1ea1i TP HCM<\/figcaption><\/figure>\n

Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t c\u00f3 c\u1ea3m t\u00ecnh t\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 quan t\u00e2m t\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. B\u1eb1ng ch\u1ee9ng l\u00e0 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u1ecb quay l\u01b0ng do \u0111\u1ed1i x\u1eed kh\u00f4ng t\u1ed1t v\u1edbi nh\u00e2n vi\u00ean. Ch\u00ednh v\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c \u201cnh\u00e2n vi\u00ean l\u00e0 kh\u00e1ch h\u00e0ng\u201d c\u1ee7a Golden Gate l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i r\u1ea5t th\u00f4ng minh \u0111\u1ec3 th\u1ef1c s\u1ef1 k\u1ebft n\u1ed1i ba b\u00ean: kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eadn ra \u0111i\u1ec1u <\/span>gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u00e2u b\u1ec1n ch\u00ednh l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u0103n ho\u00e1 n\u1ed9i b\u1ed9 song song v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c \u0111\u1ec3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang v\u1edbi ng\u00e0n<\/span>h F&B n\u00f3i chung khi t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c c\u00f3 th\u1ec3 l\u00ean t\u1edbi 90%. Do \u0111\u00f3, \u200b\u200bGolden Gate \u0111\u01b0a ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh x\u00e2y d\u1ef1ng l\u1ea1i v\u0103n ho\u00e1 trao quy\u1ec1n v\u00e0 ghi nh\u1eadn \u0111\u00f3ng g\u00f3p c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00ec theo \u00f4ng T\u00fa – Gi\u00e1m \u0111\u1ed1c kh\u1ed1i v\u1eadn h\u00e0ng c\u1ee7a Golden Gate, l\u00e0m vi\u1ec7c m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn \u0111\u00f3ng g\u00f3p th\u00ec nh\u00e2n s\u1ef1 s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u mang l\u1ea1i t\u1ed1t \u0111\u1eb9p cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. <\/span>Golden Gate t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n s\u1ef1 t\u1ef1 ra quy\u1ebft \u0111\u1ecbnh trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ea7n x\u1eed l\u00fd ngay. Quy t\u1eafc l\u00e0 kh\u00f4ng ph\u00e1n x\u00e9t sai hay \u0111\u00fang v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c trao quy\u1ec1n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, trong ba n\u0103m qua, Golden Gate c\u0169ng ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c ch\u0103m lo cho \u0111\u1eddi s\u1ed1ng nh\u00e2n vi\u00ean. Trong \u0111\u00f3, c\u00f4ng ty n\u00e0y d\u00e0nh ra 1% doanh thu \u0111\u1ec3 chu\u1ea9n b\u1ecb b\u1eefa \u0103n cho nh\u00e2n vi\u00ean t\u1ea1i nh\u00e0 h\u00e0ng, gi\u00fap h\u1ecd y\u00ean t\u00e2m l\u00e0m vi\u1ec7c hay r\u00f5 r\u00e0ng trong \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p cho nh\u00e2n vi\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3, Golden Gate c\u0169ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 tinh g\u1ecdn quy tr\u00ecnh l\u00e0m vi\u1ec7c, gia t\u0103ng tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean, g\u1eafn k\u1ebft h\u00e0ng ch\u1ee5c ngh\u00ecn nh\u00e2n s\u1ef1 \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00f9ng th\u1ea5m \u0111\u1eabm v\u0103n ho\u00e1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.\u00a0<\/span><\/p>\n

4. N\u1ed7 l\u1ef1c duy tr\u00ec trong \u0111\u1ea1i d\u1ecbch b\u1eb1ng c\u00e1ch tung ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/b><\/h2>\n

\u0110\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh F&B l\u00e0 \u0111\u1ec1 cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m \u0103n u\u1ed1ng, tuy v\u1eady Covid 19 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 c\u1ea3n tr\u1edf l\u1edbn \u0111\u1ed1i v\u1edbi Golden Gate. D\u00f9 v\u1eady, Golden Gate \u0111\u00e3 nhanh ch\u00f3ng c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u1ec3 k\u1ecbp th\u1eddi th\u00edch nghi v\u1edbi th\u1eddi cu\u1ed9c, trong khi c\u1ea3 n\u01b0\u1edbc ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c quy \u0111\u1ecbnh v\u1ec1 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, Golden Gate \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u00e1p d\u1ee5ng \u0111\u1ed5i m\u1edbi v\u1ec1 c\u00f4ng ngh\u1ec7 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0\u00a0 ho\u1ea1t \u0111\u1ed9ng G-Delivery, G-Hero (l\u00ean k\u1ebf ho\u1ea1ch nguy\u00ean li\u1ec7u v\u00e0 nh\u00e2n s\u1ef1 theo ca), Kiosk cho iPho (h\u1ed7 tr\u1ee3 g\u1ecdi m\u00f3n v\u00e0 thanh to\u00e1n b\u1eb1ng c\u00f4ng ngh\u1ec7)… B\u00ean c\u1ea1nh \u0111\u00f3, T\u1eadp \u0111o\u00e0n \u0111\u00e3 \u0111\u1ed3ng th\u1eddi m\u1edf th\u00eam 49 c\u1eeda h\u00e0ng, cho ra m\u1eaft m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u01b0 iPho, Itacho Steak… Nh\u1edd \u0111\u00f3, doanh thu n\u1eeda \u0111\u1ea7u n\u0103m 2021 c\u1ee7a Golden Gate v\u1eabn t\u0103ng 12% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2020 d\u00f9 t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh c\u0103ng th\u1eb3ng.<\/span><\/p>\n

\"\u1ee8ng
\u1ee8ng d\u1ee5ng G-Delivery c\u1ee7a Golden Gate<\/figcaption><\/figure>\n

Khi l\u1ec7nh gi\u00e3n c\u00e1ch \u0111\u01b0\u1ee3c g\u1ee1 b\u1ecf, Golden Gate v\u1eabn n\u1ed7 l\u1ef1c th\u00edch \u1ee9ng b\u1eb1ng nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng m\u1edbi. Theo \u0111\u00f3, doanh thu c\u1ee7a t\u1eadp \u0111o\u00e0n ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u Icook l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m s\u01a1 ch\u1ebf, c\u1ea5p \u0111\u00f4ng v\u00e0 \u0111\u00f3ng g\u00f3i c\u1ee7a chu\u1ed7i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng Manwah, Sumo Yakiniku, Kichi Kichi, GoGi House, Ashima… C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb l\u1edbn Vinmart, Vinmart+, Big C v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, th\u1ef1c ph\u1ea9m s\u1ea1ch c\u0169ng nh\u01b0 tr\u00ean c\u1ea3 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

\"Th\u01b0\u01a1ng
Th\u01b0\u01a1ng hi\u1ec7u Icook c\u1ee7a Golden Gate \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i t\u1ea1i c\u00e1c si\u00eau th\u1ecb<\/figcaption><\/figure>\n

Covid-19 \u0111ang d\u1ea7n tr\u1edf n\u00ean \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng tr\u1edf l\u1ea1i. Tuy nhi\u00ean, d\u1ecbch Covid-19 ch\u00ednh l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 linh ho\u1ea1t v\u00e0 th\u00edch nghi m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111\u1ec1u ph\u1ea3i v\u01b0\u1ee3t qua. \u0110\u1ee9ng tr\u01b0\u1edbc nh\u1eefng t\u00e1c \u0111\u1ed9ng l\u1edbn m\u00e0 m\u00ecnh kh\u00f4ng th\u1ec3 ki\u1ebfm so\u00e1t, c\u00e1c doanh nghi\u1ec7p SME c\u1ea7n ph\u1ea3i nghi\u00eam t\u00fac nh\u1eadn \u0111\u1ecbnh t\u00ecnh h\u00ecnh v\u00e0 c\u00f3 nh\u1eefng thay \u0111\u1ed5i linh ho\u1ea1t c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n s\u1eafp x\u1ebfp l\u1ea1i th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch, \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 doanh thu v\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed. Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf v\u1edbi th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u00f2n ng\u1eafn, quy tr\u00ecnh n\u00e0y th\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t n\u00ean d\u1ecbch Covid-19 l\u00e0 th\u00e1ch th\u1ee9c nh\u01b0ng c\u0169ng \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 ch\u1ee7 doanh nghi\u1ec7p c\u00e1ch t\u00e2n, c\u1ea3i ti\u1ebfn m\u00f4 h\u00ecnh m\u1edbi sao cho t\u1ed1i \u01b0u nh\u1ea5t. <\/span><\/p>\n

5. Th\u1ea5t b\u1ea1i l\u00e0 m\u1eb9 th\u00e0nh c\u00f4ng\u00a0<\/b><\/h2>\n

Hi\u1ec7n nay, Vuvuzela c\u1ee7a Golden Gate l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n theo m\u00f4 h\u00ecnh Beer Club, ph\u1ee5c v\u1ee5 h\u01a1n 50 lo\u1ea1i bia \u0111\u01b0\u1ee3c y\u00eau th\u00edch kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi c\u00f9ng \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i th\u1ee9c \u0103n \u00c2u-\u00c1 ch\u1ea5t l\u01b0\u1ee3ng, h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 20-40. D\u00f9 l\u00e0 chu\u1ed7i nh\u00e0 h\u00e0ng theo phong c\u00e1ch bar, hi\u1ec7n \u0111\u1ea1i nh\u01b0ng n\u00e9t truy\u1ec1n th\u1ed1ng v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i trong phong c\u00e1ch b\u00e0i tr\u00ed, ph\u1ee5c v\u1ee5 v\u00e0 nh\u1eefng m\u00f3n \u0103n c\u1ee7a c\u1eeda h\u00e0ng, mang l\u1ea1i cho ng\u01b0\u1eddi tr\u1ebb Vi\u1ec7t m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m gi\u1ea3i tr\u00ed l\u00e0nh m\u1ea1nh, s\u00f4i \u0111\u1ed9ng, \u00e2m nh\u1ea1c th\u1eddi th\u01b0\u1ee3ng nh\u01b0ng kh\u00f4ng qu\u00e1 ph\u00f3ng kho\u00e1ng v\u00e0 \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi truy\u1ec1n th\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam.<\/span><\/p>\n

\"Vuvuzela
Vuvuzela Beer Club<\/figcaption><\/figure>\n

Tuy nhi\u00ean,<\/span> tr\u01b0\u1edbc khi th\u00e0nh c\u00f4ng v\u1edbi m\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i, Vuvuzela \u0111\u00e3 t\u1eebng ra m\u1eaft t\u1ea1i H\u00e0 N\u1ed9i v\u00e0o n\u0103m 2011 nh\u01b0ng kh\u00f4ng th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng. Ph\u1ea3i \u0111\u1ebfn n\u0103m 2013, khi \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda l\u1ea1i v\u00e0 tri\u1ec3n khai t\u1ea1i TP HCM, m\u00f4 h\u00ecnh n\u00e0y m\u1edbi b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd. Nh\u1eefng thay \u0111\u1ed5i \u0111\u00e3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 r\u1ea5t t\u1ed1t v\u00e0 sau \u0111\u00f3 Golden Gate \u0111\u00e3 \u0111em \u00e1p d\u1ee5ng ng\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng n\u00e0y t\u1ea1i H\u00e0 N\u1ed9i. K\u1ebft qu\u1ea3 l\u00e0 h\u1ec7 th\u1ed1ng Vuvuzela ph\u00e1t tri\u1ec3n r\u1ed9ng kh\u1eafp to\u00e0n qu\u1ed1c v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chu\u1ed7i nh\u00e0 h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a Golden Gate.\u00a0<\/span><\/p>\n

Nh\u00ecn chung, d\u00f9 k\u1ebf ho\u1ea1ch c\u00f3 c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft \u0111\u1ebfn nh\u01b0 th\u1ebf n\u00e0o th\u00ec gi\u1eefa vi\u1ec7c v\u1eadn h\u00e0nh, tri\u1ec3n khai trong th\u1ef1c t\u1ebf v\u00e0 k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ec1 ra s\u1ebd c\u00f3 \u00edt nhi\u1ec1u nh\u1eefng kho\u1ea3ng tr\u1ed1ng. Song c\u00e1c doanh nghi\u1ec7p SME h\u00e3y coi \u0111\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u ho\u00e1 b\u1ed9 m\u00e1y, t\u1eadn d\u1ee5ng chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh th\u1ea5p \u0111\u1ec3 th\u1ef1c nghi\u1ec7m c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi, t\u1eeb \u0111\u00f3 t\u00ecm ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 kh\u00e1ch h\u00e0ng m\u00ecnh h\u01b0\u1edbng t\u1edbi.<\/span><\/p>\n

K\u1ebft lu\u1eadn\u00a0<\/b><\/h2>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng nh\u01b0 ng\u00e0y h\u00f4m nay, Golden Gate \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00f4 c\u00f9ng b\u00e0i b\u1ea3n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i qua vi\u1ec7c nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m v\u00e0 n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1edd kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng linh ho\u1ea1t v\u00e0 li\u00ean t\u1ee5c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n t\u1ea1i, Golden Gate \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n h\u00f3c b\u00faa m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong m\u00f4i tr\u01b0\u1eddng kinh doanh nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng. C\u00e1c doanh nghi\u1ec7p SME \u0111\u00e3 v\u00e0 \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh d\u1ea5n th\u00e2n v\u00e0o l\u0129nh v\u1ef1c F&B c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate \u0111\u1ec3 tham kh\u1ea3o. Tuy nhi\u00ean, h\u00e3y bi\u1ebft \u00e1p d\u1ee5ng sao cho h\u1ee3p l\u00fd \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p m\u00ecnh ch\u1ee9 kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng qu\u00e1 m\u00e1y m\u00f3c. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 h\u00e3y lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u00ecnh s\u1eafp h\u01b0\u1edbng t\u1edbi, kh\u00f4ng ng\u1ea1i th\u1eed v\u00e0 s\u1eeda sai!<\/span><\/p>\n

T\u00e1c gi\u1ea3: Th\u00f9y Linh<\/p>\n

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Nh\u1eafc \u0111\u1ebfn Golden Gate l\u00e0 nh\u1eafc t\u1edbi m\u1ed9t chu\u1ed7i nh\u00e0 h\u00e0ng v\u1edbi quy m\u00f4 4000 t\u1ef7 \u0111\u1ed3ng li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng qua c\u00e1c n\u0103m hay nh\u1eefng c\u00fa b\u1eaft tay v\u1edbi c\u00e1c \u00f4ng l\u1edbn, \u0111i\u1ec3n h\u00ecnh nh\u01b0 th\u01b0\u01a1ng v\u1ee5 Mekong Capital r\u00f3t v\u1ed1n v\u00e0o n\u0103m 2008 hay m\u1edbi \u0111\u00e2y nh\u1ea5t l\u00e0 vi\u1ec7c Temasek \u0111\u1ea7u t\u01b0 […]<\/p>\n

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