{"id":56395,"date":"2022-07-07T00:41:12","date_gmt":"2022-07-06T17:41:12","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=56395"},"modified":"2022-08-15T14:00:38","modified_gmt":"2022-08-15T07:00:38","slug":"chien-luoc-marketing-cua-golden-gate","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/56395\/chien-luoc-marketing-cua-golden-gate\/","title":{"rendered":"Ph\u00e2n t\u00edch Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix 4P c\u1ee7a Golden Gate chi ti\u1ebft nh\u1ea5t"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Golden Gate l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u1ee9ng sau h\u00e0ng lo\u1ea1t chu\u1ed7i nh\u00e0 h\u00e0ng t\u1eeb Kichi Kichi t\u1edbi SumoBBQ, Gogi House\u2026. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc trong ng\u00e0nh F&amp;B.<\/strong><\/p>\n<figure id=\"attachment_56407\" aria-describedby=\"caption-attachment-56407\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56407\" src=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate chi ti\u1ebft nh\u1ea5t\" width=\"740\" height=\"443\" srcset=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate.jpg 740w, \/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-300x180.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-56407\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate chi ti\u1ebft nh\u1ea5t<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong>I. Gi\u1edbi thi\u1ec7u chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Golden Gate<\/strong><\/h2>\n<p style=\"text-align: justify;\">V\u00e0o n\u0103m 2005, Golden Gate \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0 tr\u1edf th\u00e0nh nh\u00e0 ti\u00ean phong h\u00ecnh th\u00e0nh m\u00f4 h\u00ecnh chu\u1ed7i nh\u00e0 h\u00e0ng t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, \u0111\u1ebfn n\u0103m 2008, Golden Gate m\u1edbi th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng trong ng\u00e0nh F&amp;B khi nh\u1eadn \u0111\u01b0\u1ee3c <span style=\"color: #ff0000;\">2,6 tri\u1ec7u USD<\/span> t\u00e0i tr\u1ee3 \u0111\u1ea7u t\u01b0 &#8220;v\u00e0ng&#8221;t\u1eeb Mekong Capital. Ch\u00ednh qu\u1ef9 \u0111\u1ea7u t\u01b0 n\u00e0y \u0111\u00e3 h\u1eadu thu\u1eabn cho vi\u1ec7c m\u1eddi c\u1ef1u CEO c\u1ee7a chu\u1ed7i nh\u00e0 h\u00e0ng KFC khu v\u1ef1c ch\u00e2u \u00c1 v\u1ec1 l\u00e0m c\u1ed1 v\u1ea5n cho th\u01b0\u01a1ng hi\u1ec7u Golden Gate. K\u1ebft qu\u1ea3 l\u00e0, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chu\u1ed7i cung \u1ee9ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t, gi\u1ea3m m\u1ed9t ngu\u1ed3n chi ph\u00ed \u0111\u1ea7u v\u00e0o quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 l\u1ee3i nhu\u1eadn.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0ng <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Mekong_Capital\" target=\"_blank\" rel=\"nofollow noopener\">Mekong Capital<\/a>, th\u01b0\u01a1ng hi\u1ec7u Golden Gate \u0111\u00e3 t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh m\u00f4 h\u00ecnh chu\u1ed7i nh\u00e0 h\u00e0ng chuy\u00ean nghi\u1ec7p v\u00e0 b\u00e0i b\u1ea3n.<\/p>\n<figure id=\"attachment_56409\" aria-describedby=\"caption-attachment-56409\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56409\" src=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-1.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate\" width=\"740\" height=\"493\" srcset=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-1.jpg 740w, \/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-1-300x200.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-56409\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">V\u1edbi ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u00ednh th\u1ed1ng, b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt c\u1ee7a Golden Gate ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u v\u00e0 \u01b0\u1edbc t\u00ednh dung l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng. Theo \u0111\u00f3, b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch s\u1ebd quan s\u00e1t v\u00e0 c\u1ea3m nh\u1eadn th\u1ee9c \u0103n, c\u00e1ch trang tr\u00ed ph\u00f2ng, c\u00e1ch ph\u1ee5c v\u1ee5 &#8230;m\u1ed9t c\u00e1ch tr\u1ef1c quan. Sau \u0111\u00f3, nh\u00f3m R&amp;D s\u1ebd nghi\u00ean c\u1ee9u c\u00e1c m\u00f4 h\u00ecnh m\u1edbi v\u1edbi ngu\u1ed3n nh\u00e2n l\u1ef1c ti\u1ec1m n\u0103ng \u0111\u1ec3 tri\u1ec3n khai. N\u1ebfu m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c th\u00f4ng qua, ban l\u00e3nh \u0111\u1ea1o , c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan s\u1ebd b\u00e0n b\u1ea1c chi ti\u1ebft k\u1ebf ho\u1ea1ch tri\u1ec3n khai c\u1ee5 th\u1ec3.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi b\u1ec1 d\u00e0y th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp c\u00e1ch \u0111\u00e2y 15 n\u0103m, chu\u1ed7i nh\u00e0 h\u00e0ng Golden Gate hi\u1ec7n t\u1ea1i \u0111\u00e3 s\u1edf h\u1eefu h\u01a1n 20 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi 400 nh\u00e0 h\u00e0ng tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Vuvuzela, Manwah, Gogi House, Kichi Kichi &#8230;<\/p>\n<p style=\"text-align: justify;\">H\u00e0ng n\u0103m, h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng c\u1ee7a <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Golden_Gate\" target=\"_blank\" rel=\"noopener\">th\u01b0\u01a1ng hi\u1ec7u Golden Gate<\/a> \u0111\u00f3n <span style=\"color: #ff0000;\">16 tri\u1ec7u l\u01b0\u1ee3t<\/span> th\u1ef1c kh\u00e1ch, s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean l\u00ean \u0111\u1ebfn 19.000 nh\u00e2n vi\u00ean, thu nh\u1eadp c\u1ee7a doanh nghi\u1ec7p t\u0103ng 20%\/ n\u0103m.<\/p>\n<h2 style=\"text-align: justify;\"><strong>II. Chi\u1ebfn l\u01b0\u1ee3c Marketing 4P c\u1ee7a Golden Gate<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>2.1. Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a Golden Gate<\/strong><\/h3>\n<p style=\"text-align: justify;\">T\u1ea5t c\u1ea3 c\u00e1c m\u00f3n \u0103n t\u1ea1i Golden Gate \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn theo c\u00f4ng th\u1ee9c chu\u1ea9n nh\u1ea5t mang nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00f3n \u0103n ch\u00e2u \u00c1, ch\u00e2u u&#8230; C\u00e1c m\u00f3n \u0103n \u0111a d\u1ea1ng \u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn theo c\u00e1c c\u00f4ng th\u1ee9c kh\u00e1c nhau, s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 c\u00e1c lo\u1ea1i th\u1ecbt b\u00f2 nh\u1eadp kh\u1ea9u nh\u01b0 b\u00f2 M\u1ef9, th\u1ecbt ba ch\u1ec9 b\u00f2 M\u1ef9, s\u01b0\u1eddn b\u00f2 M\u1ef9&#8230;<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, c\u00e1c m\u00f3n th\u1ecbt heo nh\u01b0 c\u00e1c m\u00f3n s\u1ed1t, s\u01b0\u1eddn heo c\u1ed1t &#8230;\u0111\u1ec1u mang h\u01b0\u01a1ng v\u1ecb r\u1ea5t ri\u00eang gi\u00fap th\u1ef1c kh\u00e1ch c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m n\u00e9t v\u0103n h\u00f3a \u1ea9m th\u1ef1c \u0111\u1ed9c \u0111\u00e1o \u0111\u1ebfn t\u1eeb m\u1ecdi mi\u1ec1n c\u1ee7a th\u1ebf gi\u1edbi.Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a Golden Gate c\u00f3 c\u00e1c m\u00f3n n\u01b0\u1edbng v\u00e0 l\u1ea9u c\u00f9ng th\u1ee9c u\u1ed1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a v\u0103n h\u00f3a H\u00e0n Qu\u1ed1c nh\u01b0 r\u01b0\u1ee3u sochu. B\u00ean c\u1ea1nh \u0111\u00f3, Golden Gate c\u00f2n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0103n ki\u00eang c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng: c\u00e1 nh\u00e2n, c\u1eb7p \u0111\u00f4i, nh\u00f3m b\u1ea1n b\u00e8&#8230;.<\/p>\n<figure id=\"attachment_56411\" aria-describedby=\"caption-attachment-56411\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56411\" src=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-san-pham-cua-golden-gate.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a Golden Gate\" width=\"740\" height=\"416\" srcset=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-san-pham-cua-golden-gate.jpg 740w, \/wp-content\/uploads\/2022\/07\/chien-luoc-san-pham-cua-golden-gate-300x169.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-56411\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a Golden Gate<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, ngu\u1ed3n nguy\u00ean li\u1ec7u th\u1ef1c ph\u1ea9m \u0111\u1ec3 ch\u1ebf bi\u1ebfn ra nh\u1eefng m\u00f3n \u0103n th\u01a1m ngon c\u1ee7a Golden Gate \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb ngu\u1ed3n uy t\u00edn, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m. Th\u1ee9c \u0103n \u0111\u01b0\u1ee3c b\u00e0y tr\u00ed m\u1ed9t c\u00e1ch sang tr\u1ecdng, b\u1eaft m\u1eaft v\u00e0 kh\u00f4ng k\u00e9m ph\u1ea7n t\u01b0\u01a1i ngon. Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Golden Gate c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao sau m\u1ed7i l\u1ea7n th\u01b0\u1edfng th\u1ee9c.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi <a href=\"https:\/\/amis.misa.vn\/56395\/chien-luoc-marketing-cua-golden-gate\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Golden Gate<\/a> h\u01b0\u1edbng \u0111\u1ebfn s\u1ea3n ph\u1ea9m nh\u01b0 v\u1eady v\u1eeba \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1eeba \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7, \u0111i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m n\u00e0y tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien_luoc_MKT_Golden&amp;content=internal_link&amp;term=crm_nthuyen_amis-banhang\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46436\" src=\"\/wp-content\/uploads\/2021\/05\/banner-aimarrketing.jpg\" alt=\"banner\" width=\"740\" height=\"139\" srcset=\"\/wp-content\/uploads\/2021\/05\/banner-aimarrketing.jpg 740w, \/wp-content\/uploads\/2021\/05\/banner-aimarrketing-300x56.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a Golden Gate<\/strong><\/h3>\n<p style=\"text-align: justify;\">Golden Gate l\u00e0 chu\u1ed7i nh\u00e0 h\u00e0ng r\u1ea5t ch\u1ecbu \u0111\u1ea7u t\u01b0 v\u00e0o m\u1eb7t b\u1eb1ng v\u00e0 chi ph\u00ed cho l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng. V\u00ec v\u1eady, h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 h\u00e0ng c\u1ee7a Golden Gate \u0111\u1ec1u n\u1eb1m \u1edf nh\u1eefng v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i v\u1edbi thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng n\u01b0\u1edbng kh\u00f4ng kh\u00f3i v\u00e0 phong c\u00e1ch \u1ea9m th\u1ef1c sang tr\u1ecdng kh\u00e1c bi\u1ec7t h\u1ea5p d\u1eabn m\u1ecdi th\u1ef1c kh\u00e1ch.<\/p>\n<p style=\"text-align: justify;\">H\u1ea7u h\u1ebft c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng \u0111\u1ec1u n\u1eb1m \u1edf nh\u1eefng v\u1ecb tr\u00ed trung t\u00e2m, n\u1eb1m trong c\u00e1c trung t\u00e2m mua s\u1eafm l\u1edbn ho\u1eb7c nh\u1eefng v\u1ecb tr\u00ed \u0111\u00f4ng d\u00e2n c\u01b0, <span style=\"color: #ff0000;\">60%<\/span> t\u1eadp trung \u1edf ph\u00eda Nam v\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i \u1edf ph\u00eda B\u1eafc.T\u1eeb c\u01a1 s\u1edf \u0111\u1ea7u ti\u00ean t\u1ea1i H\u00e0 N\u1ed9i, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 m\u1edf r\u1ed9ng ra c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn: Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng, B\u00ecnh D\u01b0\u01a1ng v\u00e0 m\u1ed9t s\u1ed1 t\u1ec9nh th\u00e0nh kh\u00e1c nh\u01b0 Th\u00e1i Nguy\u00ean, An Giang, C\u00e0 Mau\u2026<\/p>\n<p style=\"text-align: justify;\">V\u1ec1 thi\u1ebft k\u1ebf, The c\u00e1c chi nh\u00e1nh c\u1ee7a chu\u1ed7i nh\u00e0 h\u00e0ng Golden Gate \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi phong c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n hi\u1ec7n \u0111\u1ea1i, sang tr\u1ecdng. Qua nh\u1eefng b\u1ee9c tranh m\u1ed9c m\u1ea1c kh\u1ed5 l\u1edbn, h\u1ecda ti\u1ebft trang tr\u00ed b\u1eb1ng g\u1ea1ch th\u00f4 t\u1ea1o c\u1ea3m gi\u00e1c v\u00f4 c\u00f9ng nh\u1eb9 nh\u00e0ng v\u00e0 tho\u1ea3i m\u00e1i cho th\u1ef1c kh\u00e1ch.<\/p>\n<figure id=\"attachment_56413\" aria-describedby=\"caption-attachment-56413\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56413\" src=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-2.jpg\" alt=\". Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a Golden Gate\" width=\"740\" height=\"560\" srcset=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-2.jpg 740w, \/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-2-300x227.jpg 300w, \/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-2-80x60.jpg 80w, \/wp-content\/uploads\/2022\/07\/chien-luoc-marketing-golden-gate-2-160x120.jpg 160w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-56413\" class=\"wp-caption-text\">. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a Golden Gate<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>3. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Golden Gate v\u1ec1 gi\u00e1<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ea7u ti\u00ean, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng th\u1ef1c \u0111\u01a1n c\u1ee7a Golden Gate v\u00f4 c\u00f9ng \u0111a d\u1ea1ng, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau, t\u1eeb buffet l\u1ea9u \u0111\u1ebfn combo, order \u0111\u01a1n l\u1ebb \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0103n u\u1ed1ng c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Khi t\u00ednh to\u00e1n \u0111\u1ebfn chi ph\u00ed \u0103n u\u1ed1ng, Golden Gate \u0111\u00e3 t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng c\u00e1c chi ph\u00ed nh\u01b0 nguy\u00ean v\u1eadt li\u1ec7u, nh\u00e2n c\u00f4ng, v\u1eadn chuy\u1ec3n, thi\u1ebft k\u1ebf,\u2026 \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 m\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1eddi.<\/p>\n<p style=\"text-align: justify;\">Hi\u1ec7n t\u1ea1i Golden Gate \u0111ang h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ea7m trung, m\u1ee9c trung b\u00ecnh t\u1eeb 300.000 \u0111\u1ebfn 400.000 \u0111\u1ed3ng \/ ng\u01b0\u1eddi, \u0111\u00e2y l\u00e0 m\u1ee9c gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eadn x\u00e9t n\u1eb1m \u1edf t\u1ea7m trung so v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<figure id=\"attachment_56353\" aria-describedby=\"caption-attachment-56353\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-56353\" src=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-dinh-gia-hot-vang-anh-4.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng\" width=\"740\" height=\"473\" srcset=\"\/wp-content\/uploads\/2022\/07\/chien-luoc-dinh-gia-hot-vang-anh-4.jpg 740w, \/wp-content\/uploads\/2022\/07\/chien-luoc-dinh-gia-hot-vang-anh-4-300x192.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption id=\"caption-attachment-56353\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a Golden Gate<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>4. Chi\u1ebfn l\u01b0\u1ee3c Marketing x\u00fac ti\u1ebfn c\u1ee7a Golden Gate<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chu\u1ed7i nh\u00e0 h\u00e0ng Golden Gate kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng m\u00f3n \u0103n ngon m\u00e0 c\u00f2n tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u00e1nh m\u1ea1nh v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. \u0110i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00ecnh \u0111\u00e1m v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cBBQ ngon s\u1ed1 1\u201d.<\/p>\n<p style=\"text-align: justify;\">Trong b\u1ea3ng x\u1ebfp h\u1ea1ng 10 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0o th\u00e1ng 11\/2017, ch\u01b0\u01a1ng tr\u00ecnh &#8220;BBQ ngon s\u1ed1 1&#8221; c\u0169ng l\u1ecdt v\u00e0o top 3 chi\u1ebfn d\u1ecbch \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t v\u1edbi k\u1ebft qu\u1ea3 h\u01a1n 350.000 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o b\u00e0i vi\u1ebft v\u00e0 h\u00e0ng ng\u00e0n b\u00ecnh lu\u1eadn.<\/p>\n<p style=\"text-align: justify;\">Theo b\u00e1o c\u00e1o c\u1ee7a Buzzmetrics \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o cu\u1ed1i th\u00e1ng 12 n\u0103m 2017, Golden Gate v\u1eabn n\u1eb1m trong top 5 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t trong th\u00e1ng 11 n\u0103m 2017 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chu\u1ed7i nh\u00e0 h\u00e0ng BBQ n\u00e0y khi th\u00e0nh l\u1eadp \u0111\u00e3 h\u00fat kh\u00e1ch b\u1eb1ng nh\u1eefng m\u00f3n m\u1edbi nh\u01b0ng gi\u1eef ch\u00e2n th\u1ef1c kh\u00e1ch b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ea1i di\u1ec7n c\u1ee7a chu\u1ed7i nh\u00e0 h\u00e0ng Golden Gate cho bi\u1ebft: &#8220;Ch\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh. Trong ng\u1eafn h\u1ea1n l\u00e0 s\u1ebd t\u1ea1o ra m\u1ed9t xu h\u01b0\u1edbng m\u1edbi g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh nh\u00e0 h\u00e0ng th\u1ecbt n\u01b0\u1edbng ngon s\u1ed1 m\u1ed9t H\u00e0n Qu\u1ed1c, m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng b\u1ec1n v\u1eefng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ngh\u0129 ngay \u0111\u1ebfn Golden Gate khi mu\u1ed1n \u0103n c\u00e1c m\u00f3n \u0103n v\u1ec1 l\u1ea9u, n\u01b0\u1edbng,&#8230;<\/p>\n<h2 style=\"text-align: justify;\"><strong>III. T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch Marketing v\u1edbi MISA AMIS aiMarketing<\/strong><\/h2>\n<p>L\u00e0m Marketing m\u00e0 kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5, mu\u00f4n v\u00e0n v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n:<\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien_luoc_MKT_Golden&amp;content=internal_link&amp;term=crm_nthuyen_amis-banhang\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46436\" src=\"\/wp-content\/uploads\/2021\/05\/banner-aimarrketing.jpg\" alt=\"banner\" width=\"740\" height=\"139\" srcset=\"\/wp-content\/uploads\/2021\/05\/banner-aimarrketing.jpg 740w, \/wp-content\/uploads\/2021\/05\/banner-aimarrketing-300x56.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/p>\n<ul>\n<li>Nh\u00e0 qu\u1ea3n l\u00fd kh\u00f3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing, kh\u00f3 \u0111o \u0111\u1ebfm k\u1ebft qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh, hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean<\/li>\n<li>Nh\u00e2n vi\u00ean th\u00ec kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch: v\u1eadt l\u1ed9n d\u1ef1ng Landing page, kh\u00f4ng th\u1ec3 b\u1eafn chi\u1ebfn d\u1ecbch Email Marketing v\u1edbi data l\u1edbn, ng\u00e0y ng\u00e0y l\u00e0m b\u00e1o c\u00e1o th\u1ee7 c\u00f4ng\u2026<\/li>\n<\/ul>\n<p>B\u1ed9 gi\u1ea3i ph\u00e1p\u00a0<a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien_luoc_MKT_Golden&amp;content=internal_link&amp;term=crm_nthuyen_amis-banhang\" target=\"_blank\" rel=\"noopener\"><strong>MISA AMIS aiMarketing<\/strong><\/a>\u00a0\u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ea7y \u0111\u1ee7 b\u1ed9 c\u00f4ng c\u1ee5 \u0111\u1ec3 l\u00e0m Marketing hi\u1ec7u qu\u1ea3. T\u00ednh n\u0103ng n\u1ed5i b\u1eadt tr\u00ean AiMarketing bao g\u1ed3m:<\/p>\n<ul>\n<li>B\u00e1o c\u00e1o doanh thu, chi ph\u00ed marketing<\/li>\n<li>G\u1eedi email marketing h\u00e0ng lo\u1ea1t<\/li>\n<li>D\u1ef1ng landing page<\/li>\n<li>Workflow<\/li>\n<li>L\u01b0u tr\u1eef data t\u1eadp trung v\u00e0 chuy\u1ec3n t\u1ef1 \u0111\u1ed9ng cho sale<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600;\">\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed aimarketing 15 ng\u00e0y mi\u1ec5n ph\u00ed<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=chien_luoc_MKT_Golden&amp;content=internal_link&amp;term=crm_nthuyen_amis-banhang\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33379 aligncenter\" src=\"\/wp-content\/uploads\/2021\/12\/CTA-dung-thu-mien-phi-4.png\" alt=\"CTA\" width=\"331\" height=\"101\" srcset=\"\/wp-content\/uploads\/2021\/12\/CTA-dung-thu-mien-phi-4.png 331w, \/wp-content\/uploads\/2021\/12\/CTA-dung-thu-mien-phi-4-300x92.png 300w\" sizes=\"(max-width: 331px) 100vw, 331px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>IV. T\u1ed5ng k\u1ebft chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Golden Gate<\/strong><\/h2>\n<p style=\"text-align: justify;\">V\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh, \u0111\u00fang th\u1eddi \u0111i\u1ec3m, Golden Gate \u0111\u00e3 nhanh ch\u00f3ng g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh t\u1ef1u trong th\u1ecb tr\u01b0\u1eddng F&amp;B m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 h\u00e0ng n\u00e0o c\u0169ng n\u00ean tham kh\u1ea3o. Qua nh\u1eefng th\u00f4ng tin tr\u00ean, hi v\u1ecdng r\u1eb1ng MISA AMIS \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 <strong>chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate<\/strong>.<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_56395\" class=\"pvc_stats total_only  \" data-element-id=\"56395\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Golden Gate l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u1ee9ng sau h\u00e0ng lo\u1ea1t chu\u1ed7i nh\u00e0 h\u00e0ng t\u1eeb Kichi Kichi t\u1edbi SumoBBQ, Gogi House\u2026. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Golden Gate \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc trong ng\u00e0nh F&amp;B. I. 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