{"id":49626,"date":"2022-05-17T18:57:07","date_gmt":"2022-05-17T11:57:07","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=49626"},"modified":"2023-08-07T09:52:49","modified_gmt":"2023-08-07T02:52:49","slug":"chien-luoc-marketing-mix-cua-mi-omachi","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/49626\/chien-luoc-marketing-mix-cua-mi-omachi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a m\u00ec Omachi – \u201c\u00c1t ch\u1ee7 b\u00e0i\u201d c\u1ee7a Masan"},"content":{"rendered":"

Nh\u1edd \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a m\u00ec Omachi<\/strong><\/a> m\u00e0 Masan \u0111\u00e3 th\u00e0nh c\u00f4ng chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1edbn t\u1ea1i Vi\u1ec7t Nam m\u1eb7c d\u00f9 “sinh sau \u0111\u1ebb mu\u1ed9n”. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, MISA AMIS s\u1ebd c\u00f9ng b\u1ea1n ph\u00e2n t\u00edch chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p c\u1ee7a m\u00ec Omachi!<\/p>\n

I. Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 Omachi<\/b><\/h2>\n

Omachi l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00ec \u0103n li\u1ec1n do c\u00f4ng ty C\u1ed5 ph\u1ea7n H\u00e0ng ti\u00eau d\u00f9ng Masan Consumer s\u1ea3n xu\u1ea5t, \u0111ang chi\u1ebfm m\u1ed9t v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh trong th\u1ecb tr\u01b0\u1eddng m\u00ec g\u00f3i Vi\u1ec7t Nam. S\u1ea3n ph\u1ea9m m\u00ec \u0103n li\u1ec1n Omachi c\u00f3 s\u1ee3i m\u00ec \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb khoai t\u00e2y nguy\u00ean ch\u1ea5t \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n

\"ph\u00e2n
Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a m\u00ec omachi<\/figcaption><\/figure>\n

V\u00e0o 2007, Omachi tung ra th\u1ecb tr\u01b0\u1eddng b\u1ed1n lo\u1ea1i m\u00ec khoai t\u00e2y, bao g\u1ed3m C\u00e1 H\u1ed3i N\u1ea5u M\u0103ng, Ngh\u00eau H\u1ea5p Th\u00e1i, L\u1ea9u H\u00e0n Qu\u1ed1c, S\u01b0\u1eddn H\u1ea7m Ng\u0169 Qu\u1ea3. N\u01b0\u1edbc s\u00fap c\u1ee7a m\u00ec khoai t\u00e2y Omachi \u0111\u01b0\u1ee3c \u0111\u1eb7c ch\u1ebf theo c\u00f4ng th\u1ee9c nh\u00e0 h\u00e0ng c\u00f3 nhi\u1ec1u rau c\u1ee7 qu\u1ea3 t\u01b0\u01a1i g\u00f3p ph\u1ea7n t\u1ea1o h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon h\u1ea5p d\u1eabn. Cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Omachi c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u01b0: M\u00ec Omachi X\u1ed1t B\u00f2 H\u1ea7m, M\u00ec Omachi S\u01b0\u1eddn H\u1ea7m Ng\u0169 Qu\u1ea3, M\u00ec Omachi T\u00f4m Chua Cay 5 Sao, M\u00ec Khoai T\u00e2y Omachi Spaghetti B\u00f2.<\/span><\/p>\n

II. Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Omachi<\/b><\/p>\n

1. \u0110i\u1ec3m m\u1ea1nh (Strengths)<\/b><\/h3>\n