Omachi l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00ec \u0103n li\u1ec1n do c\u00f4ng ty C\u1ed5 ph\u1ea7n H\u00e0ng ti\u00eau d\u00f9ng Masan Consumer s\u1ea3n xu\u1ea5t, \u0111ang chi\u1ebfm m\u1ed9t v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh trong th\u1ecb tr\u01b0\u1eddng m\u00ec g\u00f3i Vi\u1ec7t Nam. S\u1ea3n ph\u1ea9m m\u00ec \u0103n li\u1ec1n Omachi c\u00f3 s\u1ee3i m\u00ec \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb khoai t\u00e2y nguy\u00ean ch\u1ea5t \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n
V\u00e0o 2007, Omachi tung ra th\u1ecb tr\u01b0\u1eddng b\u1ed1n lo\u1ea1i m\u00ec khoai t\u00e2y, bao g\u1ed3m C\u00e1 H\u1ed3i N\u1ea5u M\u0103ng, Ngh\u00eau H\u1ea5p Th\u00e1i, L\u1ea9u H\u00e0n Qu\u1ed1c, S\u01b0\u1eddn H\u1ea7m Ng\u0169 Qu\u1ea3. N\u01b0\u1edbc s\u00fap c\u1ee7a m\u00ec khoai t\u00e2y Omachi \u0111\u01b0\u1ee3c \u0111\u1eb7c ch\u1ebf theo c\u00f4ng th\u1ee9c nh\u00e0 h\u00e0ng c\u00f3 nhi\u1ec1u rau c\u1ee7 qu\u1ea3 t\u01b0\u01a1i g\u00f3p ph\u1ea7n t\u1ea1o h\u01b0\u01a1ng v\u1ecb th\u01a1m ngon h\u1ea5p d\u1eabn. Cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, Omachi c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u01b0: M\u00ec Omachi X\u1ed1t B\u00f2 H\u1ea7m, M\u00ec Omachi S\u01b0\u1eddn H\u1ea7m Ng\u0169 Qu\u1ea3, M\u00ec Omachi T\u00f4m Chua Cay 5 Sao, M\u00ec Khoai T\u00e2y Omachi Spaghetti B\u00f2.<\/span><\/p>\n
II. Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Omachi<\/b><\/p>\n
B\u1ed9 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing doanh nghi\u1ec7p – MISA AMIS aiMarketing\u00a0<\/a><\/span><\/strong><\/span><\/p>\n
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Marketing Mix c\u00f2n c\u00f3 t\u00ean g\u1ecdi kh\u00e1c l\u00e0 Marketing h\u1ed7n h\u1ee3p m\u00e0 \u1edf \u0111\u00f3 t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n
Marketing Mix \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo m\u00f4 h\u00ecnh 4P, bao g\u1ed3m Product (s\u1ea3n ph\u1ea9m), Price (gi\u00e1 c\u1ea3), Place (ph\u00e2n ph\u1ed1i), Promotion (x\u00fac ti\u1ebfn). T\u1ea5t c\u1ea3 4 y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng Marketing h\u00e0ng h\u00f3a.\u00a0<\/span><\/p>\n
>> \u0110\u1ecdc th\u00eam: <\/span>Marketing 4P l\u00e0 g\u00ec? 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh Marketing Mix hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n
C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Omachi v\u1edbi nh\u1eefng \u0111\u1eb7c t\u00ednh quen thu\u1ed9c l\u00e0 s\u1ee3i m\u00ec \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb khoai t\u00e2y, kh\u00f4ng lo b\u1ecb n\u00f3ng, l\u00e0m \u0111\u1eb9p da, c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u Omachi r\u1ea5t \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, bao g\u1ed3m:<\/span><\/p>\n
Trong nh\u1eadn th\u1ee9c kh\u00e1ch h\u00e0ng, c\u00e1c d\u00f2ng m\u00ec \u0103n li\u1ec1n th\u01b0\u1eddng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m l\u00e0m t\u1eeb tinh b\u1ed9t g\u00e2y ra n\u00f3ng trong ng\u01b0\u1eddi, do \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i, kh\u00f4ng g\u00e2y n\u00f3ng trong ng\u01b0\u1eddi \u0111\u1ec3 y\u00ean t\u00e2m h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. Th\u1ea5u hi\u1ec3u nhu c\u1ea7u n\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng, Masan Consumer \u0111\u00e3 ra m\u1eaft d\u00f2ng m\u00ec \u0103n li\u1ec1n Omachi \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam c\u00f3 s\u1ee3i khoai t\u00e2y ph\u1ee5c v\u1ee5 cho<\/span> ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/span> cao c\u1ea5p.\u00a0<\/span><\/p>\n
Theo c\u00e1c nh\u00e0 khoa h\u1ecdc thu\u1ed9c vi\u1ec7n Nghi\u00ean c\u1ee9u Th\u1ef1c ph\u1ea9m Anh qu\u1ed1c, trong khoai t\u00e2y c\u00f3 ch\u1ee9a ch\u1ea5t kukoamine v\u1edbi t\u00e1c d\u1ee5ng l\u00e0m \u0111\u1eb9p da, ch\u1eefa th\u00e2m qu\u1ea7n, c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe, gi\u00fap ng\u1ee7 ngon h\u01a1n v\u00e0 l\u00e0m h\u1ea1 \u0111\u01b0\u1eddng huy\u1ebft. Khoai t\u00e2y c\u00f2n \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t lo\u1ea1i vac-xin ph\u00f2ng vi\u00eam gan B v\u00e0 ch\u1ed1ng c\u1ea3m c\u00fam hi\u1ec7u qu\u1ea3. Hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m mang tr\u1ecdng n\u00e0y, Omachi \u0111\u00e3 t\u1eadn d\u1ee5ng ch\u1ea5t dinh d\u01b0\u1ee1ng t\u1eeb khoai t\u00e2y.<\/span><\/p>\n
V\u1edbi m\u1ee5c \u0111\u00edch b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 chi\u00ean \u0111\u1eb7c bi\u1ec7t cho ra s\u1ee3i m\u00ec v\u1eeba ch\u00edn t\u1edbi nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. Ch\u00ednh \u00e1p d\u1ee5ng mang t\u00ednh \u0111\u1ed9t ph\u00e1 n\u00e0y \u0111\u00e3 lo\u1ea1i tr\u1eeb \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ch\u1ea5t ph\u00e1t sinh t\u1eeb kh\u00e2u chi\u00ean m\u00ec \u1edf nhi\u1ec7t \u0111\u1ed9 qu\u00e1 cao th\u01b0\u1eddng l\u00e0m cho s\u1ee3i m\u00ec ch\u00e1y, c\u00f3 m\u00f9i kh\u00e9t, c\u00f3 \u0111\u1ed9 oxy h\u00f3a cao\u2026 Nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng \u0111i\u1ec1u ch\u1ec9nh l\u01b0\u1ee3ng d\u1ea7u h\u1ee3p l\u00fd trong qu\u00e1 tr\u00ecnh chi\u00ean v\u00e0 ch\u1ebf bi\u1ebfn g\u00f3i s\u00fap, n\u00ean s\u1ee3i m\u00ec c\u00f3 v\u1ecb m\u00e1t, th\u1ef1c kh\u00e1ch ho\u00e0n to\u00e0n y\u00ean t\u00e2m n\u00ean s\u1ebd kh\u00f4ng s\u1ee3 n\u00f3ng khi d\u00f9ng Omachi.<\/span><\/p>\n
\u0110\u1eb7c bi\u1ec7t, Omachi \u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn theo c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i \u201cc\u00f4ng ngh\u1ec7 Nh\u1eadt B\u1ea3n\u201d v\u1edbi d\u00e2y chuy\u1ec1n thi\u1ebft b\u1ecb kh\u00e9p k\u00edn k\u1ebft h\u1ee3p t\u1ef1 \u0111\u1ed9ng h\u00f3a cao c\u1ee7a AVE-ITALIA v\u00e0 ti\u00eau chu\u1ea9n an to\u00e0n th\u1ef1c ph\u1ea9m HACCP c\u1ee7a Ch\u00e2u \u00c2u. H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea1t ISO 9001:2000<\/span><\/p>\n
Nh\u00e3n hi\u1ec7u m\u00ec khoai t\u00e2y Omachi v\u1edbi t\u00ean g\u1ecdi \u0111\u01a1n gi\u1ea3n, d\u1ec5 \u0111\u1ecdc, d\u1ec5 nh\u1edb, t\u1ea1o c\u1ea3m gi\u00e1c t\u01b0\u01a1i m\u1edbi, hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u1ee7 ch\u1ea5t dinh d\u01b0\u1ee1ng cho d\u00f2ng m\u00ec \u0103n li\u1ec1n ph\u00e2n kh\u00fac t\u1ea7m cao c\u1ea5p.<\/span><\/p>\n
D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y, nh\u00e3n hi\u1ec7u Omachi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo phong c\u00e1ch sang tr\u1ecdng nh\u01b0ng v\u1eabn t\u1ed1i gi\u1ea3n, ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb trong ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng. Thi\u1ebft k\u1ebf t\u00ean Omachi n\u1ed5i b\u1eadt v\u1edbi m\u00e0u \u0111\u1ecf, vi\u1ec1n tr\u1eafng tr\u00ean n\u1ec1n \u0111en t\u1ea1o s\u1ef1 l\u00f4i cu\u1ed1n h\u1ea5p d\u1eabn, \u0111i\u1ec3m nh\u1ea5n tr\u00ean bao b\u00ec. \u1ede c\u00e1c ch\u1eef O, a, c, i tr\u00ean logo c\u00f3 c\u00e1c h\u00ecnh kh\u1ed1i tr\u00f2n th\u1ec3 hi\u1ec7n nguy\u00ean li\u1ec7u l\u00e0m m\u00ec Omachi \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc t\u1eeb nh\u1eefng c\u1ee7 khoai t\u00e2y t\u01b0\u01a1i ngon nh\u1ea5t. Ph\u00eda g\u00f3c ph\u1ea3i c\u1ee7a bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 5 ng\u00f4i sao t\u1ea1o n\u00ean m\u1ed9t v\u00f2ng tr\u00f2n l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a \u0111\u1eb3ng c\u1ea5p 5 sao, t\u01b0\u1ee3ng tr\u01b0ng cho tham v\u1ecdng s\u1ea3n ph\u1ea9m s\u1ebd “ph\u1ee7 s\u00f3ng” kh\u1eafp n\u0103m ch\u00e2u.\u00a0<\/span><\/p>\n
Ph\u00eda tr\u00ean th\u01b0\u01a1ng hi\u1ec7u Omachi l\u00e0 ch\u1eef \u201cM\u00ec khoai t\u00e2y\u201d m\u00e0u tr\u1eafng \u0111\u01a1n gi\u1ea3n t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ee3i m\u00ec Omachi v\u1edbi c\u00e1c s\u1ee3i m\u00ec kh\u00e1c v\u00ec \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb khoai t\u00e2y. Do \u0111\u00f3, nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m Omachi tuy \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t cao, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng mong mu\u1ed1n s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng dinh d\u01b0\u1ee1ng \u0111\u1ea1t chu\u1ea9n an to\u00e0n kh\u00f4ng s\u1ee3 n\u00f3ng t\u1eeb s\u1ee3i khoai t\u00e2y.<\/span><\/p>\n
Thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m Omachi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f3 m\u00e0u s\u1eafc b\u1eaft m\u1eaft, theo nhi\u1ec1u gam m\u00e0u \u0111\u1ecf, xanh, h\u1ed3ng,… gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t t\u1eebng lo\u1ea1i h\u01b0\u01a1ng v\u1ecb kh\u00e1c nhau. M\u1eb7t tr\u01b0\u1edbc bao b\u00ec \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 h\u01b0\u01a1ng v\u1ecb m\u00ec, nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh minh h\u1ecda h\u1ea5p d\u1eabn. Trong khi \u0111\u00f3, m\u1eb7t sau bao g\u1ed3m t\u00ean c\u00f4ng ty, c\u00e1ch s\u1eed d\u1ee5ng, th\u00e0nh ph\u1ea7n, gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng, \u0111\u1ecba ch\u1ec9 s\u1ea3n xu\u1ea5t, m\u00e3 v\u1ea1ch, th\u1eddi gian b\u1ea3o qu\u1ea3n,…<\/span><\/p>\n
B\u1ed9 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing doanh nghi\u1ec7p – MISA AMIS aiMarketing\u00a0<\/span><\/strong><\/span><\/p>\n
MISA AMIS aiMarketing<\/strong>\u00a0<\/a>cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c modules c\u1ea7n thi\u1ebft tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c Marketers tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing hi\u1ec7n \u0111\u1ea1i th\u00e0nh c\u00f4ng theo c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i, b\u1ee9t ph\u00e1 doanh thu.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 <\/span>l\u00e0 m\u1ed9t trong 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a Marketing Mix t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u00f3 v\u1ecb tr\u00ed quy\u1ebft \u0111\u1ecbnh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 doanh nghi\u1ec7p th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, thu h\u00fat v\u00e0 <\/span>gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span>. V\u00ec v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u00fang \u0111\u1eafn l\u00e0 \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n
T\u00ednh \u0111\u1ebfn nay, m\u00ec Omachi chi\u1ebfm \u0111\u01b0\u1ee3c 1,6% th\u1ecb ph\u1ea7n, \u0111\u00e0nh b\u1eadt c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi Vifon, Asia Food. \u0110\u1ebfn n\u0103m 2012 th\u1ecb ph\u1ea7n t\u0103ng l\u00ean \u0111\u1ebfn 16,5%, b\u1ecf xa c\u00f4ng ty \u0111\u1ee9ng th\u1ee9 3 l\u00e0 Asia Foods ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c 12,1% th\u1ecb ph\u1ea7n.\u00a0<\/span><\/p>\n
Ngo\u00e0i ra, doanh nghi\u1ec7p s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i th\u00f4ng qua k\u00eanh hi\u1ec7n \u0111\u1ea1i v\u00e0 k\u00eanh truy\u1ec1n th\u1ed1ng bao g\u1ed3m 5 trung t\u00e2m ph\u00e2n ph\u1ed1i tr\u00ean kh\u1eafp Vi\u1ec7t Nam, l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng m\u1ea1nh v\u1edbi 180 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n v\u00e0 2.000 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, gi\u00fap Masan Consumer \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn h\u01a1n 176.000 \u0111i\u1ec3m b\u00e1n h\u00e0ng. Ngo\u00e0i ra, c\u00e1c k\u00eanh ph\u00e2n kh\u1ed1i ch\u00ednh c\u1ee7a Omachi l\u00e0 si\u00eau th\u1ecb, ch\u1ee3, ti\u1ec7m t\u1ea1p h\u00f3a nh\u1ecf l\u1ebb v\u1edbi 58.000 c\u1eeda hi\u1ec7u v\u00e0 h\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ng s\u1ec9 tr\u00ean to\u00e0n qu\u1ed1c.\u00a0<\/span><\/p>\n
\n>> \u0110\u1ecdc th\u00eam: <\/span>K\u00eanh ph\u00e2n ph\u1ed1i<\/span><\/a> l\u00e0 g\u00ec? C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/span><\/p>\n<\/blockquote>\n
4. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ec Omachi v\u1ec1 qu\u1ea3ng b\u00e1 (Promotion)<\/b><\/h3>\n
Omachi \u0111\u00e3 m\u1eddi h\u00e0ng lo\u1ea1t ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng, \u0111i\u1ec3n h\u00ecnh l\u00e0 ng\u01b0\u1eddi m\u1eabu Th\u00fay H\u1ea1nh, di\u1ec5n vi\u00ean Ninh D\u01b0\u01a1ng Lan Ng\u1ecdc, di\u1ec5n vi\u00ean Th\u00fay Ng\u00e2n, ca s\u0129 Amee,… \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1eabu qu\u1ea3ng c\u00e1o m\u00ec Omachi theo nhi\u1ec1u c\u00e1ch th\u1ee9c kh\u00e1c nhau.\u00a0<\/span><\/p>\n
Ngo\u00e0i ra, Omachi ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c k\u00eanh qu\u1ed1c gia l\u1edbn v\u00e0o gi\u1edd v\u00e0ng, th\u01b0\u1eddng t\u1eeb 20 gi\u1edd \u0111\u1ebfn 22 gi\u1edd. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m ho\u00e0n h\u1ea3o \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u tr\u1ebb em, thanh thi\u1ebfu ni\u00ean, b\u00e0 n\u1ed9i tr\u1ee3 gi\u00fap Omachi t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>\n
C\u00f9ng v\u1edbi \u0111\u00f3, h\u00e0ng lo\u1ea1t b\u00e0i vi\u1ebft, video qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean Fanpage ch\u00ednh th\u1ee9c Omachi \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1c k\u00eanh ngo\u1ea1i tuy\u1ebfn v\u00e0 tr\u1ef1c tuy\u1ebfn c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Masan.<\/span><\/p>\n
MISA AMIS aiMarketing<\/strong> l\u00e0 ph\u1ea7n m\u1ec1m Marketing h\u1ee3p nh\u1ea5t to\u00e0n b\u1ed9 c\u00e1c modules tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t gi\u00fap Marketers tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3, <\/span>t\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi ch\u1ecb ph\u00ed ti\u1ebft ki\u1ec7m.<\/span><\/p>\n
>> Ph\u1ea7n m\u1ec1m Email Marketing<\/a> thu\u1ed9c b\u1ed9 gi\u1ea3i ph\u00e1p MISA AMIS aiMarketing c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u tr\u00ean c\u1ee7a Marketers, t\u1eeb thi\u1ebft k\u1ebf email t\u1edbi c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 \u0111o \u0111\u1ebfm hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.<\/i><\/strong><\/span><\/p>\n
\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed \u0111\u1ec3 nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 Email Marketing T\u1ea0I \u0110\u00c2Y:<\/strong><\/p>\n
>> V\u1edbi MISA AMIS aiMarketing, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf Landing page m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, thu h\u00fat ch\u1ec9 v\u1edbi thao t\u00e1c \u0111\u01a1n gi\u1ea3n, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 l\u1eadp tr\u00ecnh.\u00a0<\/i><\/strong><\/span><\/p>\n
\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed \u0111\u1ec3 nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 Landing page c\u1ee7a MISA AMIS aiMarketing T\u1ea0I \u0110\u00c2Y:<\/strong><\/p>\n
>> T\u00ednh n\u0103ng Form tr\u00ean MISA AMIS aiMarketing<\/a> ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap Marketers th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf, thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, t\u1ef1 \u0111\u1ed9ng, \u0111\u1ed3ng b\u1ed9.<\/i><\/strong><\/span><\/p>\n
>> T\u00ednh n\u0103ng Workflow c\u1ee7a MISA AMIS aiMarketing<\/a> gi\u00fap Marketers t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh Marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean k\u1ecbch b\u1ea3n nu\u00f4i d\u01b0\u1ee1ng. Khi \u00e1p d\u1ee5ng t\u00ednh n\u0103ng Workflow c\u1ee7a aiMarketing, Marketers ch\u1ec9 c\u1ea7n nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng c\u00e1c k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, sau \u0111\u00f3 v\u1ebd lu\u1ed3ng email ch\u0103m s\u00f3c tr\u00ean ph\u00e2n h\u1ec7 Workflow c\u1ee7a aiMarketing.<\/strong><\/em><\/span><\/p>\n
MISA AMIS aiMarketing <\/a><\/strong>c\u00f2n cho ph\u00e9p Marketers n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e0 ai, quan t\u00e2m \u0111\u1ebfn th\u00f4ng tin g\u00ec, theo d\u00f5i th\u00f4ng tin chi ti\u1ebft, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c c\u1ee7a li\u00ean h\u1ec7 gi\u00fap x\u00e2y d\u1ef1ng Customer Profile.<\/span><\/p>\n
C\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng gi\u00fap Marketers th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng.<\/span><\/p>\n
>> H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o c\u1ee7a MISA AMIS aiMarketing cung c\u1ea5p c\u00e1c th\u00f4ng tin \u0111a chi\u1ec1u v\u00e0 theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/i><\/span><\/strong><\/p>\n
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>> Nh\u1edd c\u00f3 h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o c\u1ee7a MISA AMIS aiMarketing<\/a>, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, gi\u00fap Marketers & nh\u00e0 qu\u1ea3n l\u00fd b\u1eaft \u0111\u01b0\u1ee3c kh\u00e2u n\u00e0o \u0111ang l\u00e0m t\u1ed1t, kh\u00e2u n\u00e0o \u0111ang l\u00e0m ch\u01b0a t\u1ed1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh, t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing \u2013 B\u00e1n h\u00e0ng.<\/i><\/strong><\/span><\/p>\n