{"id":49613,"date":"2022-05-17T17:42:35","date_gmt":"2022-05-17T10:42:35","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=49613"},"modified":"2024-07-04T14:36:52","modified_gmt":"2024-07-04T07:36:52","slug":"chien-luoc-marketing-cua-chanel","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/49613\/chien-luoc-marketing-cua-chanel\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Chanel: S\u1ef1 kh\u00e1c bi\u1ec7t t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Chanel<\/strong> &#8220;n\u00f3i kh\u00f4ng v\u1edbi vi\u1ec7c sale&#8221;, kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u1ebf nh\u01b0ng v\u1eabn v\u1eefng ch\u00e2n trong th\u1ecb tr\u01b0\u1eddng th\u1eddi trang cao c\u1ea5p su\u1ed1t 100 n\u0103m. Chi\u1ebfn thu\u1eadt marketing n\u00e0y c\u00f3 g\u00ec \u0111\u1ed9c \u0111\u00e1o, h\u1ecd \u0111\u00e3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch n\u00e0o?<\/p>\n<p style=\"text-align: justify;\">M\u1eddi c\u00e1c b\u1ea1n theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h2 style=\"text-align: justify;\"><b>I. Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 Chanel<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chanel l\u00e0 h\u00e3ng th\u1eddi trang xa x\u1ec9 b\u1eadt nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u1ebfn t\u1eeb th\u1ee7 \u0111\u00f4 Paris &#8211; Ph\u00e1p. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi nh\u00e0 t\u1ea1o m\u1eabu Coco Chanel (1883 &#8211; 1971) v\u00e0o nh\u1eefng n\u0103m 1909 &#8211; 1910. L\u00fac b\u1ea5y gi\u1edd, th\u01b0\u01a1ng hi\u1ec7u Chanel n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng thi\u1ebft k\u1ebf c\u00e1ch t\u00e2n m\u1ea1nh m\u1ebd gi\u1ea3i ph\u00f3ng ph\u1ee5 n\u1eef kh\u1ecfi nh\u1eefng trang ph\u1ee5c r\u01b0\u1eddm r\u00e0 v\u00e0 b\u00f3 bu\u1ed9c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ban \u0111\u1ea7u, Chanel ch\u1ec9 l\u00e0 m\u1ed9t c\u1eeda hi\u1ec7u th\u1eddi trang nh\u1ecf d\u00e0nh cho ph\u00e1i n\u1eef tr\u1ee5 t\u1ea1i s\u1ed1 160 \u0111\u1ea1i l\u1ed9 Malesherbes, Paris. Tr\u1ea3i qua nhi\u1ec1u n\u0103m ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u01b0\u1ee3c s\u1ef1 tin d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 m\u1edf r\u1ed9ng kinh doanh t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng, t\u1eeb qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p, ph\u1ee5 ki\u1ec7n \u0111\u1ebfn c\u00e1c lo\u1ea1i n\u01b0\u1edbc hoa v\u00e0 \u0111\u1ed3ng h\u1ed3,&#8230; v\u1edbi gi\u00e1 th\u00e0nh \u0111\u1eaft \u0111\u1ecf. \u0110\u1ed3ng th\u1eddi, Chanel c\u0169ng nhanh ch\u00f3ng tr\u1edf chi\u1ebfm l\u0129nh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p \u0111\u00e1ng t\u1ef1 h\u00e0o nh\u1ea5t c\u1ee7a n\u01b0\u1edbc Ph\u00e1p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi Coco Chanel qua \u0111\u1eddi, gia \u0111\u00ecnh Wertheimer \u0111\u00e3 mua l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a 2 anh em nh\u00e0 Wertheimer. Tr\u1ea3i qua h\u01a1n 100 n\u0103m tu\u1ed5i, Chanel \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p b\u1eadc nh\u1ea5t, mang h\u01a1i h\u01b0\u1edbng c\u1ed5 \u0111i\u1ec3n, ph\u1ea7n l\u1edbn c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Chanel \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c qu\u00fd c\u00f4 thanh l\u1ecbch.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>II. Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Chanel<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>1. \u0110i\u1ec3m m\u1ea1nh (Strengths)<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chanel l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p b\u1eadc nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, \u0111i\u1ec1u h\u00e0nh h\u01a1n 300 c\u1eeda h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 7.2 t\u1ef7 \u0111\u00f4 la.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Luxe Digital \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p h\u00e0ng \u0111\u1ea7u v\u00e0 Chanel chi\u1ebfm v\u1ecb tr\u00ed th\u1ee9 hai ch\u1ec9 sau Gucci. \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean <\/span><span style=\"font-weight: 400;\">Social Media<\/span><span style=\"font-weight: 400;\"> cao nh\u1ea5t v\u1edbi t\u1ed5ng s\u1ed1 81.4 tri\u1ec7u tr\u00ean Instagram, YouTube, Facebook v\u00e0 Twitter.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng c\u00f3 thi\u1ebft k\u1ebf c\u1ed5 \u0111i\u1ec3n, v\u01b0\u1ee3t th\u1eddi gian v\u00e0 kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi.<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nhi\u1ec1u c\u00f4ng s\u1ee9c tr\u01b0\u1edbc khi ra m\u1eaft.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_49922\" aria-describedby=\"caption-attachment-49922\" style=\"width: 503px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49922 size-full\" src=\"\/wp-content\/uploads\/2022\/05\/diem-manh-chanel.jpg\" alt=\"\u0111i\u1ec3m m\u1ea1nh c\u1ee7a chanel\" width=\"503\" height=\"454\" srcset=\"\/wp-content\/uploads\/2022\/05\/diem-manh-chanel.jpg 503w, \/wp-content\/uploads\/2022\/05\/diem-manh-chanel-300x271.jpg 300w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><figcaption id=\"caption-attachment-49922\" class=\"wp-caption-text\">\u0110i\u1ec3m m\u1ea1nh c\u1ee7a Chanel<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>2. \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p kh\u00e1c \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u0103ng tr\u01b0\u1edfng<\/span> <span style=\"font-weight: 400;\">th\u1ecb ph\u1ea7n<\/span><span style=\"font-weight: 400;\"> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Chanel b\u1ecb h\u1ea1n ch\u1ebf.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, Chanel b\u1ecf ra chi ph\u00ed l\u1edbn \u0111\u1ec3 \u0111\u1ea7u t\u01b0 b\u1ea3o v\u1ec7 v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>3. C\u01a1 h\u1ed9i (Opportunities)<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Chanel c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh v\u00e0 khai th\u00e1c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 n\u00e2ng cao doanh s\u1ed1.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng cao c\u1ea5p \u0111ang n\u1ed5i l\u00ean \u1edf c\u00e1c n\u1ec1n kinh t\u1ebf ph\u00e1t tri\u1ec3n m\u1ea1nh v\u00e0 \u0111\u00f4ng d\u00e2n nh\u01b0 Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9 \u0111\u1ec3 m\u1edf r\u1ed9ng chi nh\u00e1nh c\u1eeda h\u00e0ng, t\u00ecm ki\u1ebfm nhi\u1ec1u kh\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u1ee3p t\u00e1c v\u1edbi c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n v\u00e0 h\u00e3ng th\u1eddi trang h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>4. Th\u00e1ch th\u1ee9c (Threats) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Chanel<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi Chanel l\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng m\u1ed9t l\u0129nh v\u1ef1c kinh doanh cung c\u1ea5p c\u00e1c lo\u1ea1i qu\u1ea7n \u00e1o v\u00e0 ph\u1ee5 ki\u1ec7n t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m th\u1ecb ph\u1ea7n c\u1ee7a h\u00e3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kinh t\u1ebf suy tho\u00e1i \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, h\u00e0ng gi\u1ea3 v\u00e0 cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3 c\u0169ng l\u00e0 m\u1ed1i \u0111e d\u1ecda th\u01b0\u01a1ng hi\u1ec7u Chanel.<\/span><\/li>\n<\/ul>\n<div>\n<div>\n<h2 style=\"text-align: justify;\"><b>III. Ph\u00e2n t\u00edch chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Chanel<\/b><b><\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>1. N\u00f3i kh\u00f4ng v\u1edbi gi\u1ea3m gi\u00e1 d\u00f9 ch\u1ec9 m\u1ed9t xu<\/b><b><\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong khi c\u00e1c h\u00e3ng th\u1eddi trang cao c\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m Prada, Versace, Valentino hay Burberry,&#8230; \u0111\u1ec1u c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch gi\u1ea3m gi\u00e1 mang t\u00ednh th\u1eddi v\u1ee5 \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, \u0111\u1ed3ng th\u1eddi \u201cl\u1ea5y l\u00f2ng\u201d kh\u00e1ch h\u00e0ng th\u00ec chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Chanel lu\u00f4n \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i, ch\u01b0a t\u1eebng gi\u1ea3m gi\u00e1 d\u00f9 ch\u1ec9 l\u00e0 m\u1ed9t xu v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<figure id=\"attachment_49925\" aria-describedby=\"caption-attachment-49925\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49925 size-full\" src=\"\/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a chanel kh\u00f4ng gi\u1ea3m gi\u00e1\" width=\"550\" height=\"478\" srcset=\"\/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel.jpg 550w, \/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-300x261.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><figcaption id=\"caption-attachment-49925\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a chanel kh\u00f4ng gi\u1ea3m gi\u00e1<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c s\u1ea3n ph\u1ea9m Chanel classic bag 2.55 v\u00e0 11.12, Chanel boy, d\u00f2ng n\u01b0\u1edbc hoa Chanel No5, Chanel tweed jacket, v\u00e1y \u201clittle black dress\u201d,&#8230; \u0111\u00f4i khi c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng nh\u01b0ng kh\u00f4ng \u1ea3nh h\u01b0\u1edfng qu\u00e1 l\u1edbn \u0111\u1ebfn m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh ban \u0111\u1ea7u. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 Chanel gi\u1eef v\u1eefng \u0111\u1eb3ng c\u1ea5p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong qu\u00e1 kh\u1ee9 v\u00e0 cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Marketing n\u00f3i kh\u00f4ng v\u1edbi gi\u1ea3m gi\u00e1 nh\u01b0ng doanh s\u1ed1 c\u1ee7a Chanel v\u1eabn li\u00ean t\u1ee5c t\u0103ng \u0111\u1ec1u \u0111\u1eb7n v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi thay v\u00ec gi\u1ea3m gi\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p, Chanel l\u1ef1a ch\u1ecdn m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c, \u0111\u00f3 l\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m b\u00ecnh d\u00e2n h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng ph\u1ed5 th\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngay sau \u0111\u00f3, c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p nh\u01b0 son, d\u01b0\u1ee1ng da, make-up v\u00e0 c\u00e1c lo\u1ea1i ph\u1ee5 ki\u1ec7n nh\u01b0 k\u00ednh m\u1eaft, \u0111\u1ed3ng h\u1ed3 \u0111\u01b0\u1ee3c ra m\u1eaft v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p t\u00fai ti\u1ec1n, nh\u1eb1m ph\u1ee5c v\u1ee5 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trung l\u01b0u t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ch\u00e2u \u00c1.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy gi\u00e1 th\u00e0nh c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m Chanel lu\u00f4n r\u1ea5t \u0111\u1eaft nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u1ea3m b\u1ea3o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i. \u0110\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t s\u1ea3n ph\u1ea9m, Chanel m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c, th\u1eadm ch\u00ed m\u1eddi nh\u1eefng chuy\u00ean gia, nh\u00e0 thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u l\u00e0m c\u1ed1 v\u1ea5n. V\u00ec v\u1eady, kh\u00f4ng qu\u00e1 ng\u1ea1c nhi\u00ean khi Chanel lu\u00f4n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eefng t\u00edn \u0111\u1ed3 th\u1eddi trang to\u00e0n th\u1ebf gi\u1edbi h\u00e1o h\u1ee9c s\u0103n \u0111\u00f3n v\u00e0 s\u1eb5n s\u00e0ng chi r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 s\u1edf h\u1eefu ch\u00fang.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam: <\/span><span style=\"font-weight: 400;\">T\u1ed5ng h\u1ee3p 10+ <a href=\"https:\/\/amis.misa.vn\/47957\/chien-luoc-dinh-gia-san-pham-moi\/\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/a> m\u1edbi ph\u1ed5 bi\u1ebfn nh\u1ea5t<br \/>\n<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2. Kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><b><\/b><\/h3>\n<figure id=\"attachment_49926\" aria-describedby=\"caption-attachment-49926\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49926 size-full\" src=\"\/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-2.webp\" alt=\"chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a chanel kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7\" width=\"1080\" height=\"1080\" srcset=\"\/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-2.webp 1080w, \/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-2-300x300.webp 300w, \/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-2-1024x1024.webp 1024w, \/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-2-150x150.webp 150w, \/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-2-768x768.webp 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-49926\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a chanel kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Chanel l\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh k\u1ec3 c\u1ea3 nh\u1eefng \u0111\u1ed1i th\u1ee7 \u0111\u00ecnh \u0111\u00e1m Christian Dior, Herm\u00e8s, Gucci, Prada, Louis Vuitton,&#8230; B\u1edfi Chanel quan ni\u1ec7m m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng, phong c\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c Marketing ri\u00eang bi\u1ec7t,&#8230; \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 nh\u1eadn d\u1ea1ng v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. Do v\u1eady, t\u1eadp trung l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng b\u1eadn t\u00e2m v\u1ec1 \u0111\u1ed1i th\u1ee7 l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 Chanel h\u01b0\u1edbng \u0111\u1ebfn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ea1y theo, ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e0ng kh\u00f4ng mu\u1ed1n h\u1ecdc theo nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Thay v\u00e0o \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n trung th\u00e0nh tuy\u1ec7t \u0111\u1ed1i v\u1edbi di ng\u00f4n c\u1ee7a Coco \u201cTh\u1eddi trang c\u00f3 th\u1ec3 t\u00e0n phai nh\u01b0ng phong c\u00e1ch l\u00e0 m\u00e3i m\u00e3i\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c Marketing n\u00e0y gi\u00fap Chanel \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m c\u1ee7a Chanel kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1, lu\u00f4n c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 phong c\u00e1ch, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tinh th\u1ea7n, \u0111\u1ed3ng th\u1eddi, gi\u00fap c\u00e1c t\u00edn \u0111\u1ed3 th\u1eddi trang tr\u00ean th\u1ebf gi\u1edbi d\u1ec5 d\u00e0ng nh\u1eadn ra ngay c\u1ea3 khi kh\u00f4ng c\u00f3 logo h\u00e3ng.\u00a0<\/span><b><\/b><\/p>\n<div>\n<div style=\"background: linear-gradient(40deg, rgba(76, 175, 80, 0.08), rgba(255, 235, 59, 0.09)); border-radius: 3px; border-width: 3px; border-style: solid; color: #333333; font: inherit; margin: 0px; padding: 1em; vertical-align: baseline; text-align: justify;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #222222;\">B\u1ed9 c\u00f4ng c\u1ee5 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing doanh nghi\u1ec7p &#8211; <a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing\u00a0<\/a><\/span><\/strong><\/span><\/p>\n<p><strong>MISA AMIS aiMarketing<\/strong>\u00a0cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c modules c\u1ea7n thi\u1ebft tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c Marketers tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing hi\u1ec7n \u0111\u1ea1i th\u00e0nh c\u00f4ng theo c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i, b\u1ee9t ph\u00e1 doanh thu.<\/p>\n<ul>\n<li><strong>Customer Profile<\/strong>\u00a0\u2013 Th\u1ea5u hi\u1ec3u h\u00e0nh vi, nhu c\u1ea7u kh\u00e1ch h\u00e0ng nh\u1edd s\u1ef1 l\u01b0u tr\u1eef t\u1eadp trung to\u00e0n b\u1ed9 data kh\u00e1ch h\u00e0ng \u1edf t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/li>\n<li><strong>Email Marketing<\/strong>\u00a0\u2013 Thi\u1ebft k\u1ebf &amp; g\u1eedi email s\u1ed1 l\u01b0\u1ee3ng l\u1edbn chuy\u00ean nghi\u1ec7p, d\u1ec5 d\u00e0ng, nhanh ch\u00f3ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>Landing page<\/strong>\u00a0\u2013 T\u1ea1o trang \u0111\u00edch chuy\u00ean nghi\u1ec7p, \u0111\u1eb9p m\u1eaft, thao t\u00e1c d\u1ec5 d\u00e0ng d\u00f9 kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 l\u1eadp tr\u00ecnh ch\u1ec9 v\u1edbi v\u00e0i ph\u00fat.<\/li>\n<li><strong>Workflow<\/strong>\u00a0\u2013 T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng theo lu\u1ed3ng thi\u1ebft l\u1eadp s\u1eb5n \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0o.<\/li>\n<li><strong>Li\u00ean th\u00f4ng d\u1eef li\u1ec7u gi\u1eefa Sales &amp; Marketing<\/strong>\u00a0gi\u00fap doanh nghi\u1ec7p h\u1ea1n ch\u1ebf sai s\u00f3t nh\u1eadp li\u1ec7u th\u1ee7 c\u00f4ng, ch\u0103m s\u00f3c t\u1ed1t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ed1i \u01b0u ch\u1ea5t l\u01b0\u1ee3ng c\u01a1 h\u1ed9i.<\/li>\n<li>T\u1ed5ng h\u1ee3p\u00a0<strong>30+ lo\u1ea1i b\u00e1o c\u00e1o \u0111a chi\u1ec1u v\u1ec1 hi\u1ec7u qu\u1ea3 Marketing<\/strong>\u00a0\u0111\u1ea7y \u0111\u1ee7, t\u1ef1 \u0111\u1ed9ng v\u00e0 ch\u00ednh x\u00e1c gi\u00fap theo d\u00f5i hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=banner&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/02\/Banner-aiMKT-01.gif\" alt=\"\" width=\"740\" height=\"466\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u0102NG K\u00dd T\u01af V\u1ea4N 1-1 &amp; D\u00d9NG TH\u1eec MI\u1ec4N PH\u00cd MISA AMIS AIMARKETING:<\/strong><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: justify;\"><b>3. H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng \u1edf v\u1ecb tr\u00ed trung t\u00e2m \u0111\u1eaft \u0111\u1ecf<\/b><b><\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng<\/span> <span style=\"font-weight: 400;\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00ea<\/span>u <span style=\"font-weight: 400;\">c\u1ee7a Chanel ch\u1ee7 y\u1ebfu h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng gi\u1edbi th\u01b0\u1ee3ng l\u01b0u n\u00ean h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m lu\u00f4n n\u1eb1m \u1edf v\u1ecb tr\u00ed trung t\u00e2m \u0111\u1eaft \u0111\u1ecf. H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng t\u1ecda l\u1ea1c \u1edf nh\u1eefng v\u1ecb tr\u00ed trung t\u00e2m \u1edf nh\u1eefng th\u00e0nh ph\u1ed1 l\u1edbn, bao g\u1ed3m New York, Sydney, Boston, Amsterda,&#8230; Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng \u1edf s\u00e2n bay, kh\u00e1ch s\u1ea1n n\u0103m sao n\u1ed5i ti\u1ebfng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a Chanel thu\u1ed9c t\u1ea7ng l\u1edbp gi\u00e0u c\u00f3. Minh ch\u1ee9ng c\u1ee5 th\u1ec3 l\u00e0 h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng \u1edf Nh\u1eadt B\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1eb7t ch\u1ee7 y\u1ebfu \u1edf c\u00e1c khu sinh s\u1ed1ng cao c\u1ea5p c\u1ee7a qu\u1eadn Ginza. Ngo\u00e0i ra, t\u1ea1i v\u01b0\u01a1ng qu\u1ed1c Anh, c\u00e1c c\u1eeda h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 t\u1eadp trung t\u1ea1i hai th\u00e0nh ph\u1ed1 l\u1edbn l\u00e0 London v\u00e0 Manchester.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t, Chanel \u0111ang s\u1edf h\u1eefu kho\u1ea3ng 310 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Trong \u0111\u00f3, c\u00f3 128 c\u1eeda h\u00e0ng \u0111\u1eb7t t\u1ea1i khu v\u1ef1c B\u1eafc M\u1ef9, 94 c\u1eeda h\u00e0ng t\u1ea1i Ch\u00e2u \u00c1 v\u00e0 70 t\u1ea1i Ch\u00e2u \u00c2u, 2 c\u1eeda h\u00e0ng \u1edf Nam M\u1ef9 v\u00e0 6 c\u1eeda h\u00e0ng \u1edf Ch\u00e2u \u0110\u1ea1i D\u01b0\u01a1ng.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">&gt;&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/53527\/chien-luoc-marketing-cua-canifa\/\" target=\"_blank\" rel=\"noopener\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Canifa: Th\u1eddi trang c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/a><\/p>\n<figure id=\"attachment_49927\" aria-describedby=\"caption-attachment-49927\" style=\"width: 660px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49927 size-full\" src=\"\/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-3.jpg\" alt=\"h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng \u1edf n\u01a1i \u0111\u1eaft \u0111\u1ecf\" width=\"660\" height=\"371\" srcset=\"\/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-3.jpg 660w, \/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel-anh-3-300x169.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption id=\"caption-attachment-49927\" class=\"wp-caption-text\">H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a Chanel \u1edf n\u01a1i \u0111\u1eaft \u0111\u1ecf<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c c\u1eeda h\u00e0ng Chanel ph\u1ea3i lu\u00f4n th\u1ec3 hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 tinh th\u1ea7n xa hoa v\u00e0 sang tr\u1ecdng nh\u1eb1m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. C\u00e1c gam m\u00e0u \u0111\u01a1n s\u1eafc ch\u1ee7 \u0111\u1ea1o tr\u1eafng, \u0111en, be s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eadn d\u1ea1ng v\u00e0 g\u1ee3i nh\u1edb v\u1ec1 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang trong thi\u1ebft k\u1ebf c\u1ee7a Chanel. Nh\u1eefng gam m\u00e0u n\u00e0y khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1ch b\u1ed1 tr\u00ed \u00e1nh s\u00e1ng lung linh s\u1ebd t\u1ea1o n\u00ean m\u1ed9t kh\u00f4ng gian n\u1ed9i th\u1ea5t v\u00f4 c\u00f9ng thanh l\u1ecbch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1ee3ng l\u01b0u, \u0111\u1ed3ng th\u1eddi l\u00e0m n\u1ed5i b\u1eadt c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m th\u1eddi trang cao c\u1ea5p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng xa hoa, Chanel c\u00f2n s\u1edf h\u1eefu m\u1ed9t trang Web mua s\u1eafm tr\u1ef1c tuy\u1ebfn chuy\u00ean nghi\u1ec7p nh\u1eb1m ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf xa v\u00e0 kh\u00f4ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n mua s\u1eafm tr\u1ef1c ti\u1ebfp. \u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u1edbn Chanel, khi mua h\u00e0ng online kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n y\u00ean t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u00fang v\u1edbi h\u00ecnh \u1ea3nh tr\u00ean Website h\u00e3ng.<\/span><b><\/b><\/p>\n<h3 style=\"text-align: justify;\"><b>4. H\u00e3y \u0111\u1ebfn t\u1eadn Showroom c\u1ee7a Chanel tr\u1ea3i nghi\u1ec7m<\/b><b><\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean <\/span><span style=\"font-weight: 400;\">Social Media<\/span><span style=\"font-weight: 400;\">, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u Chanel kh\u00f4ng theo d\u00f5i b\u1ea5t k\u1ef3 t\u00e0i kho\u1ea3n th\u01b0\u01a1ng hi\u1ec7u hay ng\u01b0\u1eddi d\u00f9ng n\u00e0o kh\u00e1c, c\u0169ng nh\u01b0 kh\u00f4ng t\u01b0\u01a1ng t\u00e1c ph\u1ea3n h\u1ed3i v\u1edbi kh\u00e1ch h\u00e0ng. Th\u1ef1c ch\u1ea5t, vi\u1ec7c t\u1eadn d\u1ee5ng Social Media \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p v\u00e0 chia s\u1ebb nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n th\u1eddi trang hay b\u1ed9 s\u01b0u t\u1eadp m\u1edbi ra m\u1eaft.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 nh\u1eefng sai s\u00f3t l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u khi mua h\u00e0ng online. N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n mua h\u00e0ng, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ebfn tr\u1ef1c ti\u1ebfp c\u00e1c showroom \u0111\u1ec3 l\u1ef1a ch\u1ecdn m\u00f3n \u0111\u1ed3 y\u00eau th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ea3m gi\u00e1c l\u00e0m \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eadt nh\u1ea5t th\u1ebf gi\u1edbi.<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/chien-luoc-marketing-chanel2.jpg\" alt=\"H\u00e3y \u0111\u1ebfn t\u1eadn Showroom c\u1ee7a Chanel tr\u1ea3i nghi\u1ec7m\" width=\"740\" height=\"319\" \/><figcaption class=\"wp-caption-text\">H\u00e3y \u0111\u1ebfn t\u1eadn Showroom c\u1ee7a Chanel &amp; tr\u1ea3i nghi\u1ec7m<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong chi\u1ebfn d\u1ecbch Marketing c\u1ee7a Chanel, c\u0169ng l\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u Chanel \u0111\u00e3 l\u00e0m \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc in \u0111\u1eadm d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng v\u00ec th\u1ebf m\u00e0 \u0111\u1ec1u mang n\u00e9t ri\u00eang bi\u1ec7t v\u00e0 kh\u00f4ng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p n\u00e0o kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cB\u1ea3o th\u1ee7, ki\u00eau k\u1ef3, th\u1ef1c hi\u1ec7n ki\u00ean \u0111\u1ecbnh \u0111\u1ebfn c\u00f9ng\u201d, d\u01b0\u1eddng nh\u01b0 Chanel ch\u01b0a h\u1ec1 c\u00f3 \u00fd \u0111\u1ecbnh thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh. Ch\u1ec9 bi\u1ebft r\u1eb1ng, v\u1edbi nh\u1eefng kh\u00e1c bi\u1ec7t n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eabn ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng v\u00e0 duy tr\u00ec danh ti\u1ebfng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>IV. T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing v\u1edbi MISA AMIS AIMARKETING<\/strong><\/h2>\n<div style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing<\/a><\/strong> l\u00e0 ph\u1ea7n m\u1ec1m Marketing h\u1ee3p nh\u1ea5t to\u00e0n b\u1ed9 c\u00e1c modules tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t gi\u00fap Marketers tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3, <\/span>t\u1ed1i \u01b0u \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng<span style=\"font-weight: 400;\">, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi ch\u1ecb ph\u00ed ti\u1ebft ki\u1ec7m.<\/span><\/p>\n<h3><b>1. <span style=\"color: #ff6600;\">Email Marketing <\/span><\/b><b>\u2013 C\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf &amp; g\u1eedi email h\u00e0ng lo\u1ea1t nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3<\/b><\/h3>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/04\/Giao-dien-email-MKT.jpg\" alt=\"C\u00f4ng c\u1ee5 g\u1eedi Email Marketing thu\u1ed9c b\u1ed9 gi\u1ea3i ph\u00e1p AMIS aiMarketing \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u t\u1eeb thi\u1ebft k\u1ebf email t\u1edbi c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 \u0111o \u0111\u1ebfm hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.\" width=\"740\" height=\"474\" \/><figcaption class=\"wp-caption-text\">C\u00f4ng c\u1ee5 g\u1eedi Email Marketing thu\u1ed9c b\u1ed9 gi\u1ea3i ph\u00e1p AMIS aiMarketing \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u t\u1eeb thi\u1ebft k\u1ebf email t\u1edbi c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 \u0111o \u0111\u1ebfm hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><strong><i>&gt;&gt; <a href=\"https:\/\/amis.misa.vn\/21473\/phan-mem-email-marketing-tot-nhat\/\" target=\"_blank\" rel=\"noopener\">Ph\u1ea7n m\u1ec1m Email Marketing<\/a> thu\u1ed9c b\u1ed9 gi\u1ea3i ph\u00e1p MISA AMIS aiMarketing c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 c\u00e1c y\u00eau c\u1ea7u tr\u00ean c\u1ee7a Marketers, t\u1eeb thi\u1ebft k\u1ebf email t\u1edbi c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 \u0111o \u0111\u1ebfm hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.<\/i><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed \u0111\u1ec3 nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 Email Marketing T\u1ea0I \u0110\u00c2Y:<\/strong><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<h3><b>2. <span style=\"color: #ff6600;\">Landing page <\/span><\/b><b>\u2013 Thi\u1ebft k\u1ebf Landing page chuy\u00ean nghi\u1ec7p, thao t\u00e1c d\u1ec5 d\u00e0ng<\/b><\/h3>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/cach-thu-thap-email-marketing-15.jpg\" alt=\"Giao di\u1ec7n thi\u1ebft k\u1ebf Landing page chuy\u00ean nghi\u1ec7p, thu h\u00fat ch\u1ec9 v\u1edbi thao t\u00e1c \u0111\u01a1n gi\u1ea3n tr\u00ean aiMarketing (ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 l\u1eadp tr\u00ecnh)\" width=\"740\" height=\"413\" \/><figcaption class=\"wp-caption-text\">Giao di\u1ec7n thi\u1ebft k\u1ebf Landing page chuy\u00ean nghi\u1ec7p, thu h\u00fat ch\u1ec9 v\u1edbi thao t\u00e1c \u0111\u01a1n gi\u1ea3n tr\u00ean aiMarketing (ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 l\u1eadp tr\u00ecnh)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><strong><i>&gt;&gt; V\u1edbi <a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing<\/a>, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf Landing page m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, thu h\u00fat ch\u1ec9 v\u1edbi thao t\u00e1c \u0111\u01a1n gi\u1ea3n, ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 l\u1eadp tr\u00ecnh.\u00a0<\/i><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed \u0111\u1ec3 nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 Landing page c\u1ee7a MISA AMIS aiMarketing T\u1ea0I \u0110\u00c2Y:<\/strong><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><b>3.<span style=\"color: #ff6600;\"> Form<\/span><\/b><b> \u2013 C\u00f4ng c\u1ee5 Form<\/b> <b>gi\u00fap t\u1ed5ng h\u1ee3p th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n<\/b><\/h3>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/form-cong-cu-e1634285699414.jpg\" alt=\"T\u00ednh n\u0103ng Form tr\u00ean MISA AMIS aiMarketing gi\u00fap Marketers thi\u1ebft k\u1ebf, thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, th\u00f4ng tin kh\u00e1ch h\u00e0ng\" width=\"740\" height=\"328\" \/><figcaption class=\"wp-caption-text\">T\u00ednh n\u0103ng Form tr\u00ean MISA AMIS aiMarketing gi\u00fap Marketers thi\u1ebft k\u1ebf, thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<p><span style=\"color: #ff6600;\"><strong>&gt;&gt; <i>T\u00ednh n\u0103ng Form tr\u00ean <a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing<\/a> ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap Marketers th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf, thu th\u1eadp, qu\u1ea3n l\u00fd v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, t\u1ef1 \u0111\u1ed9ng, \u0111\u1ed3ng b\u1ed9.<\/i><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed \u0111\u1ec3 nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 FORM c\u1ee7a MISA AMIS aiMarketing T\u1ea0I \u0110\u00c2Y:<\/strong><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><b>4. <span style=\"color: #ff6600;\">Workflow<\/span><\/b><b> \u2013 Thi\u1ebft k\u1ebf k\u1ecbch b\u1ea3n Marketing t\u1ef1 \u0111\u1ed9ng v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng<\/b><\/h3>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/06\/Screenshot-2021-10-14-210829.jpg\" alt=\"Giao di\u1ec7n qu\u1ea3n l\u00fd Workflow tr\u00ean aiMarketing\" width=\"740\" height=\"359\" \/><figcaption class=\"wp-caption-text\">Giao di\u1ec7n qu\u1ea3n l\u00fd Workflow tr\u00ean aiMarketing<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><em><strong>&gt;&gt; T\u00ednh n\u0103ng Workflow c\u1ee7a <a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing<\/a> gi\u00fap Marketers t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh Marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean k\u1ecbch b\u1ea3n nu\u00f4i d\u01b0\u1ee1ng. Khi \u00e1p d\u1ee5ng t\u00ednh n\u0103ng Workflow c\u1ee7a aiMarketing, Marketers ch\u1ec9 c\u1ea7n nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng c\u00e1c k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, sau \u0111\u00f3 v\u1ebd lu\u1ed3ng email ch\u0103m s\u00f3c tr\u00ean ph\u00e2n h\u1ec7 Workflow c\u1ee7a aiMarketing.<\/strong><\/em><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2020\/06\/Screenshot-2021-10-14-211002.jpg\" alt=\"\" width=\"740\" height=\"360\" \/><\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed \u0111\u1ec3 nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed c\u00f4ng c\u1ee5 Workflow c\u1ee7a MISA AMIS aiMarketing T\u1ea0I \u0110\u00c2Y:<\/strong><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><b>5. <\/b><span style=\"color: #ff6600;\"><b>Customer Profile<\/b><\/span><b> &#8211; Marketers hi\u1ec3u kh\u00e1ch h\u00e0ng \u1edf t\u1eebng \u0111i\u1ec3m ch\u1ea1m v\u00e0 c\u1ea3 h\u00e0nh tr\u00ecnh<\/b><\/h3>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/customer-profile.png\" alt=\"AMIS aiMarketing th\u1ec3 hi\u1ec7n chi ti\u1ebft t\u1eebng \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng tr\u00ean l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a module Customer Profile.\" width=\"740\" height=\"598\" \/><figcaption class=\"wp-caption-text\">AMIS aiMarketing th\u1ec3 hi\u1ec7n chi ti\u1ebft t\u1eebng \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng tr\u00ean l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a module Customer Profile.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing <\/a><\/strong>c\u00f2n cho ph\u00e9p Marketers n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e0 ai, quan t\u00e2m \u0111\u1ebfn th\u00f4ng tin g\u00ec, theo d\u00f5i th\u00f4ng tin chi ti\u1ebft, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c c\u1ee7a li\u00ean h\u1ec7 gi\u00fap x\u00e2y d\u1ef1ng Customer Profile.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3 t\u00ednh n\u0103ng Customer Profile cho ph\u00e9p Marketers n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Th\u00f4ng tin li\u00ean h\u1ec7 (h\u1ecd t\u00ean, email, S\u0110T, \u2026)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u1ecbch s\u1eed truy c\u1eadp Website\/ Landing page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u1ecbch s\u1eed \u0111i\u1ec1n Form<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u1ecbch s\u1eed nh\u1eadn, \u0111\u1ecdc, click email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u1ecbch s\u1eed mua h\u00e0ng, ch\u0103m s\u00f3c<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng gi\u00fap Marketers th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng.<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/Customer-Profile.png\" alt=\"To\u00e0n b\u1ed9 l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung tr\u00ean module Customer Profile\" width=\"740\" height=\"413\" \/><figcaption class=\"wp-caption-text\">To\u00e0n b\u1ed9 l\u1ecbch s\u1eed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung tr\u00ean module Customer Profile<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>6. <\/b><b>H\u1ec7 th\u1ed1ng <span style=\"color: #ff6600;\">\u0111o l\u01b0\u1eddng, b\u00e1o c\u00e1o<\/span><\/b><b> \u0111a chi\u1ec1u, ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng<\/b><\/h3>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #ff6600;\"><i>&gt;&gt; H\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o c\u1ee7a MISA AMIS aiMarketing cung c\u1ea5p c\u00e1c th\u00f4ng tin \u0111a chi\u1ec1u v\u00e0 theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/i><\/span><\/strong><\/p>\n<h4 style=\"text-align: justify;\"><b>B\u00e1o c\u00e1o t\u1ed5ng quan doanh s\u1ed1<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2020\/06\/Screenshot-2021-10-14-221754.jpg\" alt=\"\" width=\"740\" height=\"418\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/04\/bao-cao-tong-quan-doanh-so-aiMKT.jpg\" alt=\"\" width=\"740\" height=\"366\" \/><\/p>\n<h4 style=\"text-align: justify;\"><b>Ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/04\/Phan-tich-ti-le-chuyen-doi-AiMKT.jpg\" alt=\"\" width=\"740\" height=\"299\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><strong><i>&gt;&gt; Nh\u1edd c\u00f3 h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o c\u1ee7a <a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing<\/a>, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, gi\u00fap Marketers &amp; nh\u00e0 qu\u1ea3n l\u00fd b\u1eaft \u0111\u01b0\u1ee3c kh\u00e2u n\u00e0o \u0111ang l\u00e0m t\u1ed1t, kh\u00e2u n\u00e0o \u0111ang l\u00e0m ch\u01b0a t\u1ed1t \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh, t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing \u2013 B\u00e1n h\u00e0ng.<\/i><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u0103ng k\u00fd d\u00f9ng th\u1eed \u0111\u1ec3 nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed tr\u1ecdn b\u1ed9 c\u00f4ng c\u1ee5 c\u1ee7a MISA AMIS aiMarketing T\u1ea0I \u0110\u00c2Y:<\/strong><\/p>\n<p><!-- AMIS aiMarketing Form Embed Code --><\/p>\n<div class=\"aimarketing-form-embed-code\">\n<p><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=Chien_luoc_MKT_cua_Chanel&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<\/div>\n<p><!-- end AMIS aiMarketing Form Embed Code --><\/p>\n<\/div>\n<h2 style=\"text-align: justify;\"><b>V. T\u1ed5ng k\u1ebft chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Chanel<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, <\/span><b>MISA AMIS<\/b><span style=\"font-weight: 400;\"> \u0111\u00e3 chia s\u1ebb c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Chanel \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m, nghi\u00ean c\u1ee9u. Hy v\u1ecdng b\u1ea1n \u0111\u00e3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch t\u1eeb <a href=\"https:\/\/amis.misa.vn\/49613\/chien-luoc-marketing-cua-chanel\/\" target=\"_blank\" rel=\"noopener\">chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Chanel<\/a>, t\u1eeb \u0111\u00f3 gi\u00fap tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh!<\/span><\/p>\n<p><strong>Tin b\u00e0i li\u00ean quan:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/amis.misa.vn\/53765\/phan-tich-chien-luoc-marketing-cua-tan-hiep-phat\/\" target=\"_blank\" rel=\"noopener\">Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a T\u00e2n Hi\u1ec7p Ph\u00e1t<\/a><\/li>\n<li><a href=\"https:\/\/amis.misa.vn\/53209\/chien-luoc-marketing-mix-cua-mcdonalds\/\" target=\"_blank\" rel=\"noopener\">Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a McDonald\u2019s chi ti\u1ebft nh\u1ea5t<\/a><\/li>\n<li><a href=\"https:\/\/amis.misa.vn\/52945\/chien-luoc-marketing-cua-asus\/\" target=\"_blank\" rel=\"noopener\">Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Asus<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_49613\" class=\"pvc_stats total_only  \" data-element-id=\"49613\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Chanel &#8220;n\u00f3i kh\u00f4ng v\u1edbi vi\u1ec7c sale&#8221;, kh\u00f4ng quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u1ebf nh\u01b0ng v\u1eabn v\u1eefng ch\u00e2n trong th\u1ecb tr\u01b0\u1eddng th\u1eddi trang cao c\u1ea5p su\u1ed1t 100 n\u0103m. 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