{"id":48074,"date":"2022-04-30T11:43:02","date_gmt":"2022-04-30T04:43:02","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=48074"},"modified":"2022-06-07T10:50:00","modified_gmt":"2022-06-07T03:50:00","slug":"marketing-4-0","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/48074\/marketing-4-0\/","title":{"rendered":"C\u00e1ch m\u1ea1ng Marketing 4.0 &#8211; doanh nghi\u1ec7p c\u1ea7n d\u1ecbch chuy\u1ec3n nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">Cu\u1ed9c c\u00e1ch m\u1ea1ng 4.0 m\u1edf ra k\u1ec9 nguy\u00ean m\u1edbi cho t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c, trong \u0111\u00f3 c\u00f3 ng\u00e0nh Marketing c\u00f9ng xu h\u01b0\u1edbng: d\u1ecbch chuy\u1ec3n t\u1eeb Marketing truy\u1ec1n th\u1ed1ng sang Marketing c\u00f4ng ngh\u1ec7 s\u1ed1, v\u00e0 thu\u1eadt ng\u1eef Digital Marketing hay Marketing 4.0 c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 ra \u0111\u1eddi. V\u1eady trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i nh\u01b0 hi\u1ec7n nay, l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u00edch nghi v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c Marketing m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng? H\u00e3y c\u00f9ng <\/span><\/i><b><i>MISA AMIS<\/i><\/b><i><span style=\"font-weight: 400;\"> t\u00ecm hi\u1ec3u v\u1ec1 Marketing 4.0 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/i><\/p>\n<h2 style=\"text-align: justify;\"><b>I. Marketing 4.0 l\u00e0 g\u00ec?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing 4.0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u t\u1eeb s\u1ef1 chuy\u1ec3n m\u00ecnh c\u1ee7a th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. N\u00f3 \u0111\u1ea1i di\u1ec7n cho s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng (TV, \u0111\u00e0i ph\u00e1t thanh v\u00e0 b\u00e1o in) v\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 (m\u00f4i tr\u01b0\u1eddng Internet).<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/mar16280580502338.jpg\" alt=\"Marketing 4.0 l\u00e0 g\u00ec?\" width=\"740\" height=\"432\" \/><figcaption class=\"wp-caption-text\">Marketing 4.0 l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi gi\u00e1o s\u01b0 v\u00e0 t\u00e1c gi\u1ea3 ng\u01b0\u1eddi M\u1ef9 Philip Kotler, m\u1ed9t h\u1ecdc gi\u1ea3 l\u1ed7i l\u1ea1c trong l\u0129nh v\u1ef1c Marketing, ng\u01b0\u1eddi \u0111\u00e3 nh\u1eadn th\u1ea5y nh\u1eefng thay \u0111\u1ed5i t\u00edch c\u1ef1c do s\u1ef1 chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>II. S\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c Marketing th\u1eddi k\u1ef3 4.0<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>1. Marketing 4P chuy\u1ec3n d\u1ecbch sang 4C<\/b><\/h3>\n<h4 style=\"text-align: justify;\"><strong>1.1 T\u1eeb Product (s\u1ea3n ph\u1ea9m) \u0111\u1ebfn gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng (Customer solutions)<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1eef C th\u1ee9 1 &#8211; Customer Solutions (gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng) \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi ch\u1eef P \u2013 Product (s\u1ea3n ph\u1ea9m) th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m khi doanh nghi\u1ec7p \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng ph\u1ea3i th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a s\u1ea3n ph\u1ea9m \u0111\u00f3 gi\u1ea3i quy\u1ebft m\u1ed9t nhu c\u1ea7u thi\u1ebft th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 \u201cgi\u1ea3i ph\u00e1p ki\u1ebfm l\u1eddi\u201d c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mu\u1ed1n l\u00e0m t\u1ed1t ch\u1eef C n\u00e0y, tr\u01b0\u1edbc ti\u00ean doanh nghi\u1ec7p ph\u1ea3i nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 \u0111\u1ec3 t\u00ecm ra nhu c\u1ea7u \u0111\u00edch th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng sau \u0111\u00f3 nghi\u00ean c\u1ee9u, \u0111\u01b0a ra gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u n\u00e0y.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>1.2 T\u1eeb Price (gi\u00e1) \u0111\u1ebfn Customer cost (chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng)<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1eef C th\u1ee9 2 &#8211; Customer Cost (chi ph\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng) \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi ch\u1eef P \u2013 Price (gi\u00e1 c\u1ea3) th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m: gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n v\u00e0 nh\u00ecn nh\u1eadn nh\u01b0 l\u00e0 chi ph\u00ed m\u00e0 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 b\u1ecf ra. Chi ph\u00ed n\u00e0y kh\u00f4ng ch\u1ec9 bao g\u1ed3m chi ph\u00ed mua h\u00e0ng m\u00e0 trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 chi ph\u00ed s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, chi ph\u00ed v\u1eadn h\u00e0nh s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3 chi ph\u00ed hu\u1ef7 b\u1ecf s\u1ea3n ph\u1ea9m t\u1eeb kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra chi ph\u00ed t\u01b0\u01a1ng x\u1ee9ng v\u1edbi nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/05\/price-15662915965751146559701.jpg\" alt=\"\" width=\"740\" height=\"493\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i \u1edf \u0111\u00e2y bao g\u1ed3m c\u1ea3 l\u1ee3i \u00edch l\u00fd t\u00ednh l\u1eabn l\u1ee3i \u00edch c\u1ea3m t\u00ednh. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eafn \u0111o ch\u01b0a mua \u00f4 t\u00f4 kh\u00f4ng ph\u1ea3i ch\u1ec9 v\u00ec gi\u00e1 s\u1ea3n ph\u1ea9m cao m\u00e0 c\u00f2n v\u00ec chi ph\u00ed s\u1eed d\u1ee5ng qu\u00e1 cao (x\u0103ng d\u1ea7u, ph\u1ee5 t\u00f9ng, b\u1ea3o d\u01b0\u1ee1ng, b\u00e3i \u0111\u1ed7, t\u00e0i x\u1ebf\u2026). Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, c\u00e1c lo\u1ea1i xe ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u, ph\u1ee5 t\u00f9ng \u201cr\u1ebb\u201d v\u00e0 d\u1ec5 d\u00e0ng thay th\u1ebf th\u01b0\u1eddng l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>1.3 T\u1eeb Place (\u0111i\u1ec3m ph\u00e2n ph\u1ed1i) \u0111\u1ebfn Convenience (s\u1ef1 ti\u1ec7n l\u1ee3i)<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1eef C th\u1ee9 3 &#8211; Convenience (thu\u1eadn ti\u1ec7n) \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi ch\u1eef P \u2013 Place (ph\u00e2n ph\u1ed1i) \u0111\u00f2i h\u1ecfi c\u00e1ch th\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n nh\u1ea5t cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh 4P \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ch\u1ee7 y\u1ebfu \u0111\u1ec3 \u00e1p d\u1ee5ng cho nh\u1eefng s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh v\u00e0 \u0111\u00e1nh v\u00e0o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng t\u1ea1i m\u1ed7i th\u1eddi \u0111i\u1ec3m. V\u00ec v\u1eady \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb l\u00fac b\u1ea5y gi\u1edd. Th\u1eddi nay, \u0111\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u r\u1ed9ng ra th\u00e0nh s\u1ef1 ti\u1ec7n l\u1ee3i, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2u, m\u00e0 c\u00f2n ph\u1ea3i ngh\u0129 xem l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu\u1eadn ti\u1ec7n nh\u1ea5t cho kh\u00e1ch h\u00e0ng, l\u00e0m sao \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n v\u1ec1 c\u00e1ch mua h\u00e0ng, c\u00e1ch nh\u1eadn h\u00e0ng nh\u01b0: mua tr\u1ef1c tuy\u1ebfn, mua t\u1ea1i c\u1eeda h\u00e0ng, ho\u1eb7c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0ng nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>1.4 T\u1eeb Promotion (x\u00fac ti\u1ebfn) \u0111\u1ebfn Communication ( giao ti\u1ebfp)<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1eef C cu\u1ed1i c\u00f9ng \u2013 Communication (giao ti\u1ebfp) \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi ch\u1eef P \u2013 Promotion (khuy\u1ebfn m\u00e3i, qu\u1ea3ng b\u00e1, x\u00fac ti\u1ebfn), \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ph\u1ea3i c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp hai chi\u1ec1u gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. T\u00e2m t\u01b0, nguy\u1ec7n v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p l\u1eafng nghe, sau \u0111\u00f3 doanh nghi\u1ec7p \u201cn\u00f3i\u201d cho kh\u00e1ch h\u00e0ng bi\u1ebft l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd s\u1ebd \u0111\u00e1p \u1ee9ng nh\u1eefng t\u00e2m t\u01b0, nguy\u1ec7n v\u1ecdng \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00f3 s\u1ef1 giao ti\u1ebfp, t\u01b0\u01a1ng t\u00e1c gi\u1eefa s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/132636901_ky-nang-giao-tiep-2.jpg\" alt=\"T\u1eeb Promotion (x\u00fac ti\u1ebfn) \u0111\u1ebfn Communication ( giao ti\u1ebfp)\" width=\"740\" height=\"463\" \/><figcaption class=\"wp-caption-text\">T\u1eeb Promotion (x\u00fac ti\u1ebfn) \u0111\u1ebfn Communication ( giao ti\u1ebfp)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay, c\u00e1c ph\u1ea7n m\u1ec1m, c\u00f4ng c\u1ee5 v\u1edbi n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 cao gi\u00fap vi\u1ec7c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. <\/span><span style=\"font-weight: 400;\">H\u00e3y lu\u00f4n quan t\u00e2m kh\u00e1ch h\u00e0ng, t\u1eadp trung v\u00e0o t\u1eebng l\u1eddi n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p<\/span><a href=\"https:\/\/amis.misa.vn\/38825\/thau-hieu-khach-hang\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam:<\/span><a href=\"https:\/\/amis.misa.vn\/22727\/marketing-4p\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Marketing 4P l\u00e0 g\u00ec? 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh Marketing Mix hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n<div>\n<div style=\"background: linear-gradient(40deg, rgba(76, 175, 80, 0.08), rgba(255, 235, 59, 0.09)); border-radius: 3px; border-width: 3px; border-style: solid; border-color: rgba(213, 213, 213, 0); border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; color: #333333; border-image-source: linear-gradient(to right, rgba(76, 175, 80, 0.5), rgba(156, 39, 176, 0.66), rgba(3, 169, 244, 0.65)); border-image-slice: 1; font: inherit; margin: 0px; padding: 1em; vertical-align: baseline; text-align: justify;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #222222;\">Th\u1ea5u hi\u1ec3u \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1edd <a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS AIMARKETING<\/a><\/span><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\"><strong>MISA AMIS aiMarketing<\/strong><\/a> cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c modules c\u1ea7n thi\u1ebft tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng gi\u00fap c\u00e1c Marketers nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng theo c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<ul>\n<li><strong>L\u01b0u tr\u1eef th\u00f4ng tin t\u1eadp trung, chi ti\u1ebft<\/strong> \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng l\u00e0 ai, quan t\u00e2m \u0111\u1ebfn th\u00f4ng tin g\u00ec, theo d\u00f5i th\u00f4ng tin n\u00e0o m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p&#8230;<\/li>\n<li><strong>Hi\u1ec3n th\u1ecb l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c c\u1ee7a li\u00ean h\u1ec7<\/strong> \u1edf t\u1eebng \u0111i\u1ec3m ch\u1ea1m, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u00ean Customer Profile \u0111\u1ec3 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u.<\/li>\n<li><span id=\"Lien_thong_dong_bo_du_lieu_co_hoi_kinh_doanh_voi_bo_phan_Sale\"><strong>Li\u00ean th\u00f4ng &amp; \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u<\/strong>, c\u01a1 h\u1ed9i kinh doanh v\u1edbi b\u1ed9 ph\u1eadn Sales, gi\u00fap Marketers theo d\u00f5i t\u00ecnh h\u00ecnh th\u0103ng h\u1ea1ng c\u01a1 h\u1ed9i \u1edf ph\u00eda Sales, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u01a1 h\u1ed9i mang v\u1ec1 c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/span><\/li>\n<li><strong>H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng, b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng, \u0111a chi\u1ec1u<\/strong> theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=banner&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/02\/Banner-aiMKT-01.gif\" alt=\"\" width=\"740\" height=\"466\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>\u0110\u0102NG K\u00dd T\u01af V\u1ea4N 1-1 &amp; D\u00d9NG TH\u1eec MI\u1ec4N PH\u00cd MISA AMIS AIMARKETING:<\/strong><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=CRM&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=button&amp;term=crm_trangnp_amis-banhang\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/amis.misa.vn\/wp-content\/uploads\/2020\/06\/5421636-Recovered-01.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: justify;\"><b>2. M\u00f4 h\u00ecnh AIDA sang 5A<\/b><\/h3>\n<h4 style=\"text-align: justify;\"><b>2.1 M\u00f4 h\u00ecnh AIDA (Attention, Interest, Decision, Action)<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh AIDA d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 <\/span><a href=\"https:\/\/amis.misa.vn\/38850\/hanh-trinh-mua-hang-cua-khach-hang\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">, v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb. Ng\u00e0y nay, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p n\u00ean m\u00f4 h\u00ecnh AIDA tr\u1edf n\u00ean \u201cl\u1ed7i th\u1eddi\u201d v\u00e0 qu\u00e1 \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Philip Kotler \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t m\u00f4 h\u00ecnh m\u1edbi c\u1eadp nh\u1eadt h\u01a1n m\u00f4 h\u00ecnh AIDA v\u00e0 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong cu\u1ed1n s\u00e1ch Marketing 4.0 (Ti\u1ebfp th\u1ecb 4.0), \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh 5A.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam:<\/span><a href=\"https:\/\/amis.misa.vn\/23354\/mo-hinh-aida\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> M\u00f4 h\u00ecnh AIDA l\u00e0 g\u00ec &amp; 4 b\u01b0\u1edbc \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong Marketing<\/span><\/a><\/p>\n<h4 style=\"text-align: justify;\"><b>2.2 M\u00f4 h\u00ecnh 5A l\u00e0 g\u00ec?<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh 5A g\u1ed3m 5 y\u1ebfu t\u1ed1: Aware (nh\u1eadn bi\u1ebft), Appeal (cu\u1ed1n h\u00fat), Ask (t\u00ecm hi\u1ec3u), Act (h\u00e0nh \u0111\u1ed9ng), Advocate (gi\u1edbi thi\u1ec7u).<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/161197483-the-vector-banner-of-5a-strategy-model-in-marketing-study-creative-flat-design-for-web-banner-and-bu.webp\" alt=\"M\u00f4 h\u00ecnh 5A l\u00e0 g\u00ec?\" width=\"740\" height=\"278\" \/><figcaption class=\"wp-caption-text\">M\u00f4 h\u00ecnh 5A l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><b>Giai \u0111o\u1ea1n 1 &#8211; Aware (nh\u1eadn bi\u1ebft): <\/b><span style=\"font-weight: 400;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o, s\u1ef1 gi\u1edbi thi\u1ec7u t\u1eeb Influencer hay ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Giai \u0111o\u1ea1n 2 &#8211; Appeal (cu\u1ed1n h\u00fat): <\/b><span style=\"font-weight: 400;\">Sau khi ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1ebd t\u1ea1o ra tr\u00ed nh\u1edb t\u1ea1m th\u1eddi ho\u1eb7c d\u00e0i h\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Trong giai \u0111o\u1ea1n n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c ch\u1ecdn l\u1ecdc ra th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb nh\u1ea5t, v\u00e0 vi\u1ec7c ch\u1ecdn l\u1ecdc c\u1ee7a h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Giai \u0111o\u1ea1n 3 &#8211; Ask (t\u00ecm hi\u1ec3u): <\/b><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm c\u00e1c th\u00f4ng tin v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn ra t\u1eeb tr\u01b0\u1edbc tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, t\u1eeb b\u1ea1n b\u00e8, t\u1eeb gia \u0111\u00ecnh v\u00e0 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Giai \u0111o\u1ea1n 4 &#8211; Act (h\u00e0nh \u0111\u1ed9ng): <\/b><span style=\"font-weight: 400;\">H\u00e0nh \u0111\u1ed9ng \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c mua h\u00e0ng, m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Giai \u0111o\u1ea1n 5 &#8211; Advocate (gi\u1edbi thi\u1ec7u): <\/b><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n \u1ee7ng h\u1ed9 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ef1 trung th\u00e0nh, s\u1ef1 duy tr\u00ec, mua l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3. T\u1eeb l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng sang t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1ecdn <\/span><a href=\"https:\/\/amis.misa.vn\/18712\/6-buoc-de-xac-dinh-thi-truong-muc-tieu-chuan-nhat\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau <\/span><\/a><span style=\"font-weight: 400;\">c\u00f3 ngh\u0129a l\u00e0 ph\u00e2n t\u00edch, l\u1ef1a ch\u1ecdn b\u1ed9 ph\u1eadn th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 kh\u1ea3 n\u0103ng kinh doanh c\u1ee7a doanh nghi\u1ec7p, v\u00e0 l\u00e0 b\u1ed9 ph\u1eadn th\u1ecb tr\u01b0\u1eddng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf cao nh\u1ea5t. C\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i ch\u1ecdn th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 c\u00f3 s\u1eb5n l\u00e0 v\u0103n ho\u00e1, ti\u1ec1m l\u1ef1c kinh t\u1ebf\u2026 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Consumer.jpg\" alt=\"T\u1eeb l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng sang t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng\" width=\"740\" height=\"319\" \/><figcaption class=\"wp-caption-text\">T\u1eeb l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng sang t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ng\u00e0y nay, th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c chuy\u1ec3n m\u00ecnh v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u1ec1 c\u00f4ng ngh\u1ec7, khoa h\u1ecdc n\u00ean s\u1ebd r\u1ea5t kh\u00f3 cho doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn cho m\u00ecnh m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p. Thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p ph\u1ea3i d\u00e0nh nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n cho vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 r\u00fat ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 nh\u1ea5t ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, n\u00e2ng cao doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam:<\/span><a href=\"https:\/\/amis.misa.vn\/22948\/khach-hang-muc-tieu\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec &#8211; 5 c\u00e1ch x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/span><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>III. Top 4 xu h\u01b0\u1edbng Marketing 4.0 nhi\u1ec1u ng\u01b0\u1eddi theo \u0111u\u1ed5i nh\u1ea5t hi\u1ec7n nay<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>1. Hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n nh\u1edd v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn (Big Data)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eadn d\u1ee5ng t\u1ed1t ngu\u1ed3n th\u00f4ng tin n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, gi\u1edbi thi\u1ec7u \u0111\u00fang s\u1ea3n ph\u1ea9m cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ea7n n\u00f3. Big Data c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng h\u01a1n, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng h\u01a1n, \u00edt r\u1ee7i ro h\u01a1n, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n b\u1ed9 m\u00e1y ho\u1ea1t \u0111\u1ed9ng, ti\u1ebft ki\u1ec7m th\u1eddi gian, chi ph\u00ed v\u1eadn h\u00e0nh.<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/tong-quan-ve-bigdata.jpg\" alt=\"Hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n nh\u1edd v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn (Big Data)\" width=\"740\" height=\"370\" \/><figcaption class=\"wp-caption-text\">Hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n nh\u1edd v\u00e0o l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn (Big Data)<\/figcaption><\/figure>\n<div>\n<div style=\"background: linear-gradient(40deg, rgba(76, 175, 80, 0.08), rgba(255, 235, 59, 0.09)); border-radius: 3px; border-width: 3px; border-style: solid; border-color: rgba(213, 213, 213, 0); border-image-width: initial; border-image-outset: initial; border-image-repeat: initial; color: #333333; border-image-source: linear-gradient(to right, rgba(76, 175, 80, 0.5), rgba(156, 39, 176, 0.66), rgba(3, 169, 244, 0.65)); border-image-slice: 1; font: inherit; margin: 0px; padding: 1em; vertical-align: baseline; text-align: justify;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 18pt;\"><strong><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\">MISA AMIS CRM<\/a> l\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd th\u00f4ng tin\/ d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eadp trung, b\u1ea3o m\u1eadt<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi <a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><strong>MISA AMIS CRM<\/strong><\/a>, m\u1ecdi d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng t\u1eeb th\u00f4ng tin li\u00ean h\u1ec7, th\u00f4ng tin b\u1ed5 sung nh\u01b0 h\u00e0nh vi, v\u1ea5n \u0111\u1ec1, c\u00e2u h\u1ecfi&#8230; \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung. \u0110i\u1ec1u n\u00e0y gi\u00fap:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean kinh doanh\/ nh\u00e2n vi\u00ean CSKH ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ed9 ph\u1eadn Marketing c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch ch\u00e2n dung kh\u00e1ch h\u00e0ng cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=banner&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/02\/banner-AMIS-CRM-3-scaled.jpg\" alt=\"\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam: <\/span><a href=\"https:\/\/amis.misa.vn\/413\/amis-crm-giup-doanh-nghiep-quan-ly-du-lieu-khach-hang\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=internal_link&amp;term=crm_trangnp_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MISA AMIS CRM gi\u00fap qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=CRM&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;ucontent=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<\/div>\n<div>\n<h3 style=\"text-align: justify;\"><b>2. C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o VR (Virtual Reality)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 VR (Virtual Reality) cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u1ea3 l\u1eadp qua c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m chuy\u00ean d\u1ee5ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m th\u00f4ng qua hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh m\u00e1y t\u00ednh ho\u1eb7c th\u00f4ng qua k\u00ednh th\u1ef1c t\u1ebf \u1ea3o v\u1edbi m\u1ee5c \u0111\u00edch \u0111em l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, th\u1eadt nh\u1ea5t cho ng\u01b0\u1eddi xem.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing 4.0 th\u00f4ng qua c\u00f4ng ngh\u1ec7 c\u00f9ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 tuy\u1ec7t v\u1eddi t\u1eeb c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7, c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng. Gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u00f3 gi\u1ea3m b\u1edbt t\u00e2m l\u00fd e ng\u1ea1i v\u00e0 ph\u1ee5c v\u1ee5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3. Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Advertising)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb l\u00e0 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1eddi \u0111\u1ea1i 4.0. N\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ch\u1ee9a th\u00f4ng \u0111i\u1ec7p t\u1eeb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 h\u00ecnh \u1ea3nh, \u00e2m thanh, video \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0: banner, rich media\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p c\u00e1c qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n \u1edf h\u1ea7u h\u1ebft c\u00e1c trang Web m\u00e0 b\u1ea1n th\u01b0\u1eddng xuy\u00ean gh\u00e9 th\u0103m. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau nh\u01b0: sidebar, top, footer hay ngay c\u1ea3 trong b\u00e0i vi\u1ebft c\u1ee7a trang Web \u0111\u00f3.<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/00.jpg\" alt=\"Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Advertising)\" width=\"740\" height=\"492\" \/><figcaption class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Advertising)<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb trong th\u1eddi \u0111\u1ea1i 4.0 l\u00e0 v\u00ec nh\u1eefng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, ti\u00ean ti\u1ebfn nh\u01b0 retargeting tr\u00ean m\u00f4i tr\u01b0\u1eddng <\/span><a href=\"https:\/\/amis.misa.vn\/24358\/social-media-marketing\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media<\/span><\/a><span style=\"font-weight: 400;\"> gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi, ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch Marketing c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4. Lu\u1ed3ng ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp (Livestreaming)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Livestream b\u00e1n h\u00e0ng xu\u1ea5t hi\u1ec7n \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n \u201ccu\u1ed9c ch\u01a1i\u201d c\u1ee7a vi\u1ec7c qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1edbi g\u1ea7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. V\u00e0 \u0111i\u1ec1u l\u00e0m cho Livestream b\u00e1n h\u00e0ng tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00ec:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>T\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">Livestream t\u1ea1o ra cho ng\u01b0\u1eddi b\u00e1n c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c giao ti\u1ebfp online kh\u00e1c. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i \u0111\u01b0a ra y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng, v\u00e0 ngay l\u1eadp t\u1ee9c h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, t\u1eeb \u0111\u00f3 n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>D\u1ec5 d\u00e0ng thao t\u00e1c, k\u1ebft n\u1ed1i v\u00e0 s\u1eed d\u1ee5ng: T<\/b><span style=\"font-weight: 400;\">\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u00f3 k\u1ebft n\u1ed1i Internet, v\u00e0 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u ti\u1ec1n c\u1ee7a, thi\u1ebft b\u1ecb \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>T\u1ea1o ni\u1ec1m tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng: <\/b><span style=\"font-weight: 400;\">Khi \u0111\u01b0\u1ee3c t\u1eadn m\u1eaft th\u1ea5y ng\u01b0\u1eddi b\u00e1n s\u1eed d\u1ee5ng th\u1eed s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd b\u00e1n, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 t\u1ef1 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 ni\u1ec1m tin h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m. Nh\u1edd th\u1ebf, vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/li>\n<\/ul>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/file20170731155625.jpeg\" alt=\"Lu\u1ed3ng ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp (Livestreaming)\" width=\"740\" height=\"416\" \/><figcaption class=\"wp-caption-text\">Lu\u1ed3ng ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp (Livestreaming)<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><b>IV. S\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1c h\u00ecnh th\u1ee9c Marketing 1.0 t\u1edbi 4.0 &amp; xu h\u01b0\u1edbng Marketing 5.0 trong l\u01b0\u01a1ng tai<\/b><\/h2>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>Marketing 1.0:\u00a0 T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing 1.0 l\u00e2\u0301y sa\u0309n ph\u00e2\u0309m l\u00e0m trung t\u00e2m, giai \u0111oa\u0323n n\u00e0y ch\u1ec9 t\u1ea1\u0302p trung n\u00f3i v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m, c\u00e1ch doanh nghi\u1eb9\u0302p ta\u0323o ra \u0111u\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m v\u00e0 se\u0303 b\u00e1n sa\u0309n ph\u00e2\u0309m \u0111\u00f3 nhu\u031b th\u00ea\u0301 n\u00e0o \u0111\u1ec3 thu v\u1ec1 l\u1ee3i nhu\u1eadn cao nh\u1ea5t.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>Marketing 2.0: T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing 2.0 hu\u031b\u01a1\u0301ng \u0111\u00ea\u0301n kh\u00e1ch h\u00e0ng v\u1edbi vi\u1eb9\u0302c \u0111\u00e1p \u01b0\u0301ng v\u00e0 thoa\u0309 m\u00e3n nhu c\u00e2\u0300u cu\u0309a h\u1ecd tru\u031b\u01a1\u0301c khi mang v\u00ea\u0300 l\u01a1\u0323i nhu\u1ea1\u0302n cho doanh nghi\u1eb9\u0302p. Marketing 2.0 n\u00f3i v\u00ea\u0300 kh\u00e1ch h\u00e0ng, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nhi\u00ea\u0300u ki\u00ea\u0301n th\u01b0\u0301c ho\u031bn, hi\u00ea\u0309u bi\u00ea\u0301t ho\u031bn, v\u00e0 nhu c\u00e2\u0300u cao ho\u031bn.\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>Marketing 3.0: T\u1eadp trung v\u00e0o con ng\u01b0\u1eddi<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing 3.0 l\u00e0 giai \u0111oa\u0323n \u0111u\u031b\u01a1\u0323c \u0111i\u00ea\u0300u chi\u0309nh hu\u031b\u01a1\u0301ng t\u01a1\u0301i con ngu\u031b\u01a1\u0300i v\u01a1\u0301i \u0111\u00e2\u0300y \u0111u\u0309 c\u00e1c gi\u00e1 tri\u0323. C\u00e1c gi\u00e1 tr\u1ecb \u1edf \u0111\u00e2y c\u00f3 ngh\u0129a l\u00e0 t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01a1n gi\u1ea3n tr\u1edf th\u00e0nh con ng\u01b0\u1eddi v\u1edbi t\u00e2m tr\u00ed, tr\u00e1i tim v\u00e0 c\u1ea3m x\u00fac ri\u00eang.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>Marketing 4.0: Chuy\u1ec3n d\u1ecbch qua c\u00f4ng ngh\u1ec7 v\u00e0 truy\u1ec1n th\u00f4ng s\u1ed1<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing 4.0 \u0111\u00ea\u0300 xu\u00e2\u0301t s\u01b0\u0323 th\u00edch nghi cu\u0309a c\u00e1c doanh nghi\u1eb9\u0302p v\u01a1\u0301i ba\u0309n ch\u00e2\u0301t thay \u0111\u00f4\u0309i cu\u0309a h\u00e0nh vi kh\u00e1ch h\u00e0ng trong n\u00ea\u0300n kinh t\u00ea\u0301 s\u00f4\u0301 c\u00f9ng v\u01a1\u0301i cu\u1ecd\u0302c c\u00e1ch ma\u0323ng c\u00f4ng nghi\u1eb9\u0302p 4.0. Marketing 4.0 cho r\u0103\u0300ng s\u01b0\u0323 h\u1ecd\u0302i tu\u0323 cu\u0309a c\u00f4ng ngh\u1eb9\u0302 cu\u00f4\u0301i c\u00f9ng se\u0303 d\u00e2\u0300n \u0111\u00ea\u0301n s\u01b0\u0323 h\u1ecd\u0302i tu\u0323 gi\u01b0\u0303a Marketing ky\u0303 thu\u1ea1\u0302t s\u00f4\u0301 v\u00e0 Marketing truy\u00ea\u0300n th\u00f4\u0301ng.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&gt;&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/48048\/so-sanh-marketing-truyen-thong-va-marketing-hien-dai\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_nptrang_amis-banhang\" target=\"_blank\" rel=\"noopener\">So s\u00e1nh Marketing truy\u1ec1n th\u1ed1ng v\u00e0 Marketing hi\u1ec7n \u0111\u1ea1i<\/a><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Marketing 5.0: C\u00f4ng ngh\u1ec7 v\u00ec con ng\u01b0\u1eddi<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a Marketing 3.0 v\u00e0 Marketing 4.0, \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 th\u1ebf h\u1ec7 ti\u1ebfp theo \u0111\u1ec3 ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi. \u201cC\u00f4ng ngh\u1ec7 ti\u1ebfp theo\u201d \u1edf \u0111\u00e2y bao g\u1ed3m tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP), th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng, IoT, blockchain\u2026<\/span><\/p>\n<figure style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Qua-trinh-phat-trien-cua-Marketing.jpg\" alt=\"S\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1c h\u00ecnh th\u1ee9c Marketing 1.0 t\u1edbi 4.0 &amp; xu h\u01b0\u1edbng Marketing 5.0 trong l\u01b0\u01a1ng tai\" width=\"740\" height=\"456\" \/><figcaption class=\"wp-caption-text\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1c h\u00ecnh th\u1ee9c Marketing 1.0 t\u1edbi 4.0 &amp; xu h\u01b0\u1edbng Marketing 5.0 trong l\u01b0\u01a1ng tai<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><b>V. <\/b><b>T\u1ed1i \u01b0u c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4.0 v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 <a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS aiMarketing<\/a><\/b><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 18pt;\"><strong><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=Amisblog&amp;medium=content&amp;campaign=Marketing_4.0&amp;content=internal_link&amp;term=crm_trangnp_amis-aimarketing\" target=\"_blank\" rel=\"noopener\">MISA AMIS AIMARKETING<\/a> <\/strong>\u2013 Ph\u1ea7n m\u1ec1m Marketing h\u1ee3p nh\u1ea5t tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng. T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Marketing c\u1ea7n thi\u1ebft tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c B2B Marketing hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n v\u00e0 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<\/blockquote>\n<h3 style=\"text-align: justify;\"><span id=\"aiMarketing_Cong_cu_thiet_ke_Email_Marketing_va_gui_email_hang_loat_nhanh_chong_hieu_qua\"><strong>C\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf Email Marketing v\u00e0 g\u1eedi email h\u00e0ng lo\u1ea1t nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33505\" src=\"\/wp-content\/uploads\/2021\/12\/AMIS-aimarketing.jpg\" alt=\"AMIS aimarketing\" width=\"1786\" height=\"694\" srcset=\"\/wp-content\/uploads\/2021\/12\/AMIS-aimarketing.jpg 1786w, \/wp-content\/uploads\/2021\/12\/AMIS-aimarketing-300x117.jpg 300w, \/wp-content\/uploads\/2021\/12\/AMIS-aimarketing-1024x398.jpg 1024w, \/wp-content\/uploads\/2021\/12\/AMIS-aimarketing-768x298.jpg 768w, \/wp-content\/uploads\/2021\/12\/AMIS-aimarketing-1536x597.jpg 1536w\" sizes=\"(max-width: 1786px) 100vw, 1786px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span id=\"aiMarketing_Thiet_ke_Landing_page_chuyen_nghiep_thao_tac_de_dang\"><strong>C\u00f4ng c\u1ee5 Thi\u1ebft k\u1ebf Landing page chuy\u00ean nghi\u1ec7p, thao t\u00e1c d\u1ec5 d\u00e0ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web&amp;_ga=2.177876583.374358932.1643422220-1028605645.1622037470&amp;_gac=1.249784052.1640169876.CjwKCAiAtouOBhA6EiwA2nLKH0qQvYYEIA9e5EpBg7FiRMnuwaVVZXRNnZB5xIZaw0ZkKW7qF78yZRoCV8sQAvD_BwE&amp;utm_source=BlogCRM&amp;utm_medium=B2B_MKT&amp;utm_campaign=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37328\" src=\"\/wp-content\/uploads\/2020\/08\/aimarketing.jpg\" alt=\"aimarketing\" width=\"1704\" height=\"744\" srcset=\"\/wp-content\/uploads\/2020\/08\/aimarketing.jpg 1704w, \/wp-content\/uploads\/2020\/08\/aimarketing-300x131.jpg 300w, \/wp-content\/uploads\/2020\/08\/aimarketing-1024x447.jpg 1024w, \/wp-content\/uploads\/2020\/08\/aimarketing-768x335.jpg 768w, \/wp-content\/uploads\/2020\/08\/aimarketing-1536x671.jpg 1536w\" sizes=\"(max-width: 1704px) 100vw, 1704px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000; font-size: 14pt;\">\u0110\u0102NG K\u00dd NH\u1eacN T\u00c0I KHO\u1ea2N TR\u1ea2I NGHI\u1ec6M MISA AMIS AIMARKETING MI\u1ec4N PH\u00cd:<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Workflow_Thiet_ke_kich_ban_Marketing_tu_dong_de_dang\"><strong>Workflow\u00a0\u2013<\/strong>\u00a0<strong>Thi\u1ebft k\u1ebf k\u1ecbch b\u1ea3n Marketing Automation t\u1ef1 \u0111\u1ed9ng d\u1ec5 d\u00e0ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web&amp;_ga=2.177876583.374358932.1643422220-1028605645.1622037470&amp;_gac=1.249784052.1640169876.CjwKCAiAtouOBhA6EiwA2nLKH0qQvYYEIA9e5EpBg7FiRMnuwaVVZXRNnZB5xIZaw0ZkKW7qF78yZRoCV8sQAvD_BwE&amp;utm_source=BlogCRM&amp;utm_medium=B2B_MKT&amp;utm_campaign=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37329\" src=\"\/wp-content\/uploads\/2020\/08\/amarketing.jpg\" alt=\"aimarketing\" width=\"1708\" height=\"738\" srcset=\"\/wp-content\/uploads\/2020\/08\/amarketing.jpg 1708w, \/wp-content\/uploads\/2020\/08\/amarketing-300x130.jpg 300w, \/wp-content\/uploads\/2020\/08\/amarketing-1024x442.jpg 1024w, \/wp-content\/uploads\/2020\/08\/amarketing-768x332.jpg 768w, \/wp-content\/uploads\/2020\/08\/amarketing-1536x664.jpg 1536w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng v\u1edbi Customer Profile<\/strong><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web&amp;_ga=2.177876583.374358932.1643422220-1028605645.1622037470&amp;_gac=1.249784052.1640169876.CjwKCAiAtouOBhA6EiwA2nLKH0qQvYYEIA9e5EpBg7FiRMnuwaVVZXRNnZB5xIZaw0ZkKW7qF78yZRoCV8sQAvD_BwE&amp;utm_source=BlogCRM&amp;utm_medium=B2B_MKT&amp;utm_campaign=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37332\" src=\"\/wp-content\/uploads\/2020\/08\/Screenshot-2022-01-29-121800.docx.jpg\" alt=\"\" width=\"1558\" height=\"688\" srcset=\"\/wp-content\/uploads\/2020\/08\/Screenshot-2022-01-29-121800.docx.jpg 1558w, \/wp-content\/uploads\/2020\/08\/Screenshot-2022-01-29-121800.docx-300x132.jpg 300w, \/wp-content\/uploads\/2020\/08\/Screenshot-2022-01-29-121800.docx-1024x452.jpg 1024w, \/wp-content\/uploads\/2020\/08\/Screenshot-2022-01-29-121800.docx-768x339.jpg 768w, \/wp-content\/uploads\/2020\/08\/Screenshot-2022-01-29-121800.docx-1536x678.jpg 1536w\" sizes=\"(max-width: 1558px) 100vw, 1558px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span id=\"He_thong_do_luong_bao_cao_da_chieu_chinh_xac_va_nhanh_chong\"><strong>H\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng, b\u00e1o c\u00e1o \u0111a chi\u1ec1u, ch\u00ednh x\u00e1c v\u00e0 nhanh ch\u00f3ng<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web&amp;_ga=2.177876583.374358932.1643422220-1028605645.1622037470&amp;_gac=1.249784052.1640169876.CjwKCAiAtouOBhA6EiwA2nLKH0qQvYYEIA9e5EpBg7FiRMnuwaVVZXRNnZB5xIZaw0ZkKW7qF78yZRoCV8sQAvD_BwE&amp;utm_source=BlogCRM&amp;utm_medium=B2B_MKT&amp;utm_campaign=banner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-37333\" src=\"\/wp-content\/uploads\/2020\/08\/aimarketing-misa.jpg\" alt=\"aimarketing\" width=\"1593\" height=\"696\" srcset=\"\/wp-content\/uploads\/2020\/08\/aimarketing-misa.jpg 1593w, \/wp-content\/uploads\/2020\/08\/aimarketing-misa-300x131.jpg 300w, \/wp-content\/uploads\/2020\/08\/aimarketing-misa-1024x447.jpg 1024w, \/wp-content\/uploads\/2020\/08\/aimarketing-misa-768x336.jpg 768w, \/wp-content\/uploads\/2020\/08\/aimarketing-misa-1536x671.jpg 1536w\" sizes=\"(max-width: 1593px) 100vw, 1593px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000; font-size: 14pt;\">\u0110\u0102NG K\u00dd NH\u1eacN T\u00c0I KHO\u1ea2N TR\u1ea2I NGHI\u1ec6M MISA AMIS AIMARKETING MI\u1ec4N PH\u00cd:<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=aimkt&amp;s_pd=amis-web\/?source=Amisblog&amp;medium=content&amp;campaign=MKT_4.0&amp;content=button&amp;term=crm_trangnp_amis-banhang\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2022\/01\/CTA-dung-thu-mien-phi.png\" alt=\"\" width=\"331\" height=\"101\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>VI. T\u1ed5ng k\u1ebft<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Marketing 4.0 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7n \u0111\u1ea1i gi\u00fap doanh nghi\u1ec7p th\u00edch nghi v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n, n\u00e2ng cao kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng t\u1eeb \u0111\u00f3 mang v\u1ec1 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty. <\/span><span style=\"font-weight: 400;\">Hi v\u1ecdng qua b\u00e0i vi\u1ebft, <strong>MISA AMIS<\/strong> \u0111\u00e3 cung c\u1ea5p t\u1edbi b\u1ea1n c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 r\u00f5 r\u00e0ng \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_48074\" class=\"pvc_stats total_only  \" data-element-id=\"48074\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Cu\u1ed9c c\u00e1ch m\u1ea1ng 4.0 m\u1edf ra k\u1ec9 nguy\u00ean m\u1edbi cho t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c, trong \u0111\u00f3 c\u00f3 ng\u00e0nh Marketing c\u00f9ng xu h\u01b0\u1edbng: d\u1ecbch chuy\u1ec3n t\u1eeb Marketing truy\u1ec1n th\u1ed1ng sang Marketing c\u00f4ng ngh\u1ec7 s\u1ed1, v\u00e0 thu\u1eadt ng\u1eef Digital Marketing hay Marketing 4.0 c\u0169ng t\u1eeb \u0111\u00f3 m\u00e0 ra \u0111\u1eddi. 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