{"id":45752,"date":"2022-04-12T10:22:29","date_gmt":"2022-04-12T03:22:29","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=45752"},"modified":"2022-12-06T16:14:07","modified_gmt":"2022-12-06T09:14:07","slug":"tinh-cach-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/45752\/tinh-cach-thuong-hieu-la-gi\/","title":{"rendered":"T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 c\u00e1ch x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p style=\"text-align: justify;\">M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i trong th\u1ecb tr\u01b0\u1eddng. V\u1eady <em>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/em>? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y c\u00f9ng \u0111\u1ecdc ti\u1ebfp b\u00e0i vi\u1ebft sau nh\u00e9.<\/p>\n<figure id=\"attachment_46886\" aria-describedby=\"caption-attachment-46886\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46886 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/tim-hieu-tinh-cach-thuong-hieu-la-gi.jpg\" alt=\"t\u00ecm hi\u1ec3u t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\" width=\"720\" height=\"406\" srcset=\"\/wp-content\/uploads\/2022\/04\/tim-hieu-tinh-cach-thuong-hieu-la-gi.jpg 720w, \/wp-content\/uploads\/2022\/04\/tim-hieu-tinh-cach-thuong-hieu-la-gi-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-46886\" class=\"wp-caption-text\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng n\u00ean th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong>1. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand Personality) ch\u00ednh l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn ngay khi nh\u1eafc \u0111\u1ebfn m\u00e0 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 l\u00e0: h\u00ecnh \u1ea3nh, uy t\u00edn, th\u00fa v\u1ecb, th\u00e2n thi\u1ec7n, tr\u00e1ch nhi\u1ec7m,&#8230;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi con ng\u01b0\u1eddi, t\u00ednh c\u00e1ch l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00ed \u0111\u1ec3 ph\u00e2n bi\u1ec7t m\u1ed9t c\u00e1 nh\u00e2n hay m\u1ed9t nh\u00f3m ng\u01b0\u1eddi. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u1ef1a ch\u1ecdn trong cu\u1ed9c s\u1ed1ng. Trong kinh doanh, n\u00f3 quy\u1ebft \u0111\u1ecbnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eeb \u0111\u00f3, ng\u01b0\u1eddi ta c\u0169ng ch\u1ec9 ra r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 t\u00ednh c\u00e1ch v\u00e0 t\u00ednh c\u00e1ch \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c t\u00ednh c\u00e1ch\u00a0 t\u1ef1 tin, quy\u1ebft \u0111o\u00e1n, h\u00e0i h\u01b0\u1edbc, nh\u1eb9 nh\u00e0ng, hi\u1ebfu th\u1eafng,&#8230;<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; color: #ff6600;\">M\u1edcI B\u1ea0N \u0110\u0102NG K\u00dd NH\u1eacN NGAY B\u1ed8 T\u00c0I LI\u1ec6U MI\u1ec4N PH\u00cd: PHONG C\u00c1CH L\u00c3NH \u0110\u1ea0O 2022: L\u1ef0A CH\u1eccN N\u00c0O CHO B\u1ea0N?<\/span><\/p>\n<p><a href=\"#ebook\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-48377 aligncenter\" src=\"\/wp-content\/uploads\/2022\/05\/CTA-Ebook-300x59.png\" alt=\"\" width=\"300\" height=\"59\" srcset=\"\/wp-content\/uploads\/2022\/05\/CTA-Ebook-300x59.png 300w, \/wp-content\/uploads\/2022\/05\/CTA-Ebook.png 313w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><strong>2. Gi\u00e1 tr\u1ecb c\u1ee7a t\u00edch c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u trong truy\u1ec1n th\u00f4ng<\/strong><\/h2>\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng. C\u00e0ng ng\u00e0y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng kh\u00f3 t\u00ednh th\u00ec ngo\u00e0i vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7, doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea3 x\u00fac h\u01a1n. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mang \u0111\u1ebfn c\u1ea3m x\u00fac ph\u00f9 h\u1ee3p, kh\u00e1ch h\u00e0ng s\u1ebd y\u00eau m\u1ebfn v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e2u d\u00e0i h\u01a1n.<\/p>\n<p>Trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00ec t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n, \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 xuy\u00ean su\u1ed1t trong c\u00e1c chi\u1ebfn d\u1ecbch th\u00f4ng qua vi\u1ec7c ph\u00e1t ng\u00f4n v\u00e0 h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf.<\/p>\n<p>Chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng l\u00e0 chi\u1ebfn d\u1ecbch l\u00e2u d\u00e0i, c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u s\u1ee9c l\u1ef1c ch\u00ednh v\u00ec th\u1ebf m\u00e0 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh trong m\u1eaft kh\u00e1ch h\u00e0ng th\u00ec t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian. Nh\u01b0ng n\u1ebfu th\u00e0nh c\u00f4ng n\u00f3 s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/p>\n<h2><b>3. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o?<\/b><\/h2>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 sau:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>\u0110\u1eb7c \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/b><\/li>\n<\/ul>\n<p>\u0110\u1ec3 \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u00ec doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn m\u1ecdi th\u1ee9 m\u00e0 b\u1ea1n mong mu\u1ed1n. T\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a c\u00e1 t\u00ednh<\/b><\/li>\n<\/ul>\n<p>Nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c th\u00ec h\u00e3y \u0111\u1ec3 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>C\u00f3 s\u1ef1 t\u01b0\u01a1ng h\u1ed7\u00a0<\/b><\/li>\n<\/ul>\n<p>Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng h\u1ed7 l\u1eabn nhau. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u t\u00ednh c\u00e1ch kh\u00e1c nhau. Nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o n\u00f3 kh\u00f4ng b\u1ecb xung \u0111\u1ed9t v\u1edbi nhau, m\u00e3 h\u00e3y k\u1ebft h\u1ee3p nh\u1eefng c\u00e1 t\u00ednh m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a v\u00e0 t\u1ea1o th\u00e0nh m\u1ed9t t\u1ed5ng th\u1ec3 ho\u00e0n h\u1ea3o.<\/p>\n<h2 style=\"font-weight: 400;\"><b>4. m\u00f4 h\u00ecnh gi\u00fap x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/b><\/h2>\n<p style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o theo 2 m\u00f4 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3 style=\"font-weight: 400;\"><b>4.1 M\u00f4 h\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng t\u00ednh c\u00e1ch c\u1ee7a Jennifer Aaker<\/b><\/h3>\n<p>M\u00f4 h\u00ecnh c\u1ee7a Jennifer Aaker v\u1edbi 5 nh\u00f3m t\u00ednh c\u00e1ch nh\u01b0 sau:<\/p>\n<figure id=\"attachment_63316\" aria-describedby=\"caption-attachment-63316\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63316 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/tinh-cach-thuong-hieu.png\" alt=\"t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" width=\"720\" height=\"420\" srcset=\"\/wp-content\/uploads\/2022\/04\/tinh-cach-thuong-hieu.png 720w, \/wp-content\/uploads\/2022\/04\/tinh-cach-thuong-hieu-500x292.png 500w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-63316\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Jennifer Aaker<\/figcaption><\/figure>\n<p style=\"font-weight: 400;\"><b>4.1.1 S\u1ef1 ch\u00e2n th\u1eadt &#8211; Sincerity<\/b><\/p>\n<p>Ng\u01b0\u1eddi d\u00f9ng lu\u00f4n y\u00eau m\u1ebfn \u0111\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i s\u1ef1 ch\u00e2n th\u1ef1c, th\u00e2n thi\u1ec7n v\u00e0 mang l\u1ea1i h\u00e0o h\u1ee9ng g\u00e2y nhi\u1ec1u ti\u1ec7n c\u1ea3m. Th\u00f4ng th\u01b0\u1eddng th\u00ec nh\u1eefng doanh nghi\u1ec7p v\u1ec1 b\u1ea3o hi\u1ec3m nh\u01b0\u00a0 MetLife, Amazon v\u00e0 Disney\u2026 s\u1ebd \u0111 \u0111i theo h\u01b0\u1edbng n\u00e0y.<\/p>\n<p style=\"font-weight: 400;\"><b>4.1.2 S\u1ef1 h\u00e0o h\u1ee9ng &#8211; Excitement<\/b><\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd truy\u1ec1n t\u1ea3i n\u1ec1n gi\u00f3 m\u1edbi v\u1ec1 s\u1ef1 t\u01b0\u01a1i tr\u1ebb, khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng r\u1ea5t th\u00e0nh c\u00f4ng t\u00ednh c\u00e1ch n\u00e0y nh\u01b0: Nike, MTV, TikTok&#8230;<\/p>\n<p style=\"font-weight: 400;\"><b>4.1.3 N\u0103ng l\u1ef1c &#8211; Competence<\/b><\/p>\n<p>T\u00ednh c\u00e1ch v\u1ec1 n\u0103ng l\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i l\u00e0 th\u00f4ng minh c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0: Apple, Microsoft v\u00e0 Volvo\u2026 Khi ng\u01b0\u1eddi d\u00f9ng c\u1ea7n t\u00ecm \u0111\u1ebfn m\u1ed9t gi\u1ea3i ph\u00e1p uy t\u00edn th\u00ec h\u1ecd ngh\u0129 ngay \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u01a1n v\u1ecb n\u00e0y v\u00e0 tin r\u1eb1ng n\u00f3 s\u1ebd gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u0169ng nh\u01b0 l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u.<\/p>\n<p style=\"font-weight: 400;\"><b>4.1.4 S\u1ef1 tinh t\u1ebf &#8211; Sophistication<\/b><\/p>\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p nh\u01b0 Gucci, Rolex. Mercedes-Benz\u2026 \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng t\u00ednh c\u00e1ch n\u00e0y. Th\u1ee9 h\u1ecd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 n\u00f3 c\u00f2n l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a cu\u1ed9c s\u1ed1ng th\u1eddi th\u01b0\u1ee3ng, \u0111\u1eb3ng c\u1ea5p v\u00e0 sang tr\u1ecdng.<\/p>\n<p style=\"font-weight: unset;\"><b>4.1.5 S\u1ef1 th\u00f4 k\u1ec7ch -Ruggedness<\/b><\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi s\u1ef1 m\u1ec1m m\u1ea1i, tinh t\u1ebf th\u00ec r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn t\u00ednh c\u00e1ch m\u1ea1nh m\u1ebd, nam t\u00ednh, b\u1ec1n b\u1ec9. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u01b0a ch\u1ed9ng t\u00ednh c\u00e1ch n\u00e0y nh\u01b0: Timberland, Land Rover v\u00e0 Levi\u2019s\u2026<\/p>\n<h3><b>4.2\u00a0 M\u00f4 h\u00ecnh 12 h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u (12 Brand Archetypes)<\/b><\/h3>\n<p>M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c Carl Jung m\u1ed9t nh\u00e0 t\u00e2m l\u00fd tr\u1ebb \u0111\u01b0a ra. M\u00f4 h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi 12 \u0111\u1eb7c \u0111i\u1ec3m v\u1edbi gi\u00e1 tr\u1ecb ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n<figure id=\"attachment_63317\" aria-describedby=\"caption-attachment-63317\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63317 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/tinh-cach-thuong-hieu-2.png\" alt=\"t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" width=\"720\" height=\"420\" srcset=\"\/wp-content\/uploads\/2022\/04\/tinh-cach-thuong-hieu-2.png 720w, \/wp-content\/uploads\/2022\/04\/tinh-cach-thuong-hieu-2-500x292.png 500w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-63317\" class=\"wp-caption-text\">12 H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Regular Guy &#8211; Ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng<\/b><\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u01b0\u1ee3ng th\u00e2n thi\u1ec7n, t\u1ed1t b\u1ee5ng, v\u00e0 lu\u00f4n bi\u00ean l\u1eafng nghe v\u00e0 chia s\u1ebb. T\u00ednh c\u00e1ch n\u00e0y d\u1ec5 d\u00e0ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 thi\u1ec7n c\u1ea3m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng nh\u01b0: IKEA, Levi\u2019s, eBay\u2026<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Lover &#8211; T\u00ecnh nh\u00e2n<\/b><\/li>\n<\/ul>\n<p>The Lover l\u00e0 t\u00ednh c\u00e1c m\u00e0\u00a0Chanel, Victoria\u2019s Secret, Dior\u2026 theo \u0111u\u1ed5i. Lu\u00f4n mang trong m\u00ecnh s\u1ef1 \u1ea5m \u00e1p, l\u00e3ng m\u1ea1n v\u00e0 mong mu\u1ed1n chia s\u1ebb \u0111i\u1ec1u n\u00e0y t\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Jester &#8211; Ch\u00fa h\u1ec1<\/b><\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t t\u00ednh c\u00e1ch h\u00e0i h\u01b0\u1edbc, vui t\u01b0\u01a1i, \u0111\u00eam l\u1ea1i nhi\u1ec1u ti\u1ebfng c\u01b0\u1eddi cho kh\u00e1ch h\u00e0ng v\u00e0\u00a0M&amp;M\u2019s, IKEA, Fanta \u0111ang theo \u0111u\u1ed5i \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Creator &#8211; Ng\u01b0\u1eddi kh\u1edfi t\u1ea1o<\/b><\/li>\n<\/ul>\n<p>T\u00ednh c\u00e1ch n\u00e0y mang t\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o, tinh th\u1ea7n kh\u1eddi nghi\u1ec7p v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0 nh\u1eafm \u0111\u1ebfn s\u1ef1 b\u1ec1n v\u1eefng b\u00ean trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111i theo c\u00e1ch n\u00e0y nh\u01b0: Dobe, Lego, Apple,&#8230;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Ruler &#8211; Ng\u01b0\u1eddi ki\u1ec3m so\u00e1t<\/b><\/li>\n<\/ul>\n<p>T\u00ednh c\u00e1ch n\u00e0y g\u1ee3i \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh, tr\u00e1ch nhi\u1ec7m v\u00e0 an to\u00e0n m\u00e0 c\u00e1c &#8220;\u00f4ng l\u1edbn&#8221; nh\u01b0 Microsoft, Rolex, Mercedes-Benz \u0111\u1ec1u \u0111ang theo \u0111u\u1ed5i.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Caregiver &#8211; Ng\u01b0\u1eddi ch\u0103m s\u00f3c<\/b><\/li>\n<\/ul>\n<p>T\u00ednh c\u00e1ch gi\u00fap kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ch\u1ec9n chi, d\u1ecbu d\u00e0ng, chu \u0111\u00e1o, v\u1ecb tha&#8230;gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c an to\u00e0n v\u00e0 \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111i theo t\u00ednh c\u00e1ch n\u00e0y nh\u01b0: Johnson &amp; Johnson, UNICEF, Heinz\u2026<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Magician &#8211; \u1ea2o thu\u1eadt gia<\/b><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">V\u1edbi mong mu\u1ed1n l\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a \u01b0\u1edbc m\u01a1 th\u00e0nh s\u1ef1 th\u1eadt th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u00a0 Disney, TED, MAC Cosmetics\u2026 \u0110ang r\u1ea5t c\u1ed1 g\u1eafng \u0111\u01b0a s\u1ef1 m\u1ed9ng m\u01a1, l\u00e3ng m\u1ea1ng v\u00e0o trong h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Hero &#8211; Ng\u01b0\u1eddi h\u00f9ng<\/b><\/li>\n<\/ul>\n<p>T\u1ef1 tin, m\u1ea1nh m\u1ebd v\u00e0 kh\u00e1c bi\u1ec7t l\u00e0 t\u00ednh c\u00e1ch The Hero mu\u1ed1n th\u1ec3 hi\u1ec7n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang theo \u0111u\u1ed5i t\u00ednh c\u00e1ch n\u00e0y l\u00e0: Nike, Sneaker, BMW &#8230;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Rebel &#8211; K\u1ebb n\u1ed5i lo\u1ea1n<\/b><\/li>\n<\/ul>\n<p>Virgin, Vans, MTV,&#8230; l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang theo phong c\u00e1ch n\u00e0y v\u1edbi s\u1ef1 ph\u00f3ng kho\u00e1ng, n\u1ed5i lo\u1ea1n kh\u00f4ng b\u00f3 bu\u1ed9c theo m\u1ed9t nguy\u00ean t\u1eafc n\u00e0o c\u1ea3.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Innocent &#8211; K\u1ebb ng\u00e2y th\u01a1<\/b><\/li>\n<\/ul>\n<p>\u0110\u00e2y l\u00e0 ki\u1ec3u t\u00ednh c\u00e1ch m\u00e0 ch\u00fang ta th\u01b0\u1eddng th\u1ea5y \u1edf C\u00f4c-Cola, Dove hay\u00a0Volkswagen. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n mang l\u1ea1i c\u1ea3m gi\u00e1c h\u1ea1nh ph\u00fac cho ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 tr\u1ebb trung, t\u00edch c\u1ef1c v\u00e0 \u0111\u1ea7y ho\u00e0i ni\u1ec7m.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Explorer &#8211; Ng\u01b0\u1eddi khai ph\u00e1<\/b><\/li>\n<\/ul>\n<p>M\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e0m t\u1ed1t vi\u1ec7c truy\u1ec1n t\u1ea3i t\u00ednh c\u00e1ch m\u1ea1o hi\u1ec3m, kh\u00e1p ph\u00e1 cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: The North Face, Red Bull, NASA\u2026<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Sage &#8211; Ng\u01b0\u1eddi kh\u00f4n ngoan<\/b><\/li>\n<\/ul>\n<p>T\u00ednh c\u00e1ch n\u00e0y mong mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng s\u1ef1 th\u00f4ng minh, hi\u1ec3u bi\u1ebft, s\u00e2u s\u1eafc. V\u00e0 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111ang l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y l\u00e0: Google, Quora, The Economist ch\u00ednh l\u00e0 nh\u1eefng c\u00e1i t\u00ean n\u1ed5i b\u1eadt.<\/p>\n<h2 style=\"text-align: justify;\"><strong>5. C\u00e1c t\u00ednh c\u00e1ch ti\u00eau bi\u1ec3u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00f3 t\u1ea5t c\u1ea3 5 y\u1ebfu t\u1ed1 g\u1eafn v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n<figure id=\"attachment_46887\" aria-describedby=\"caption-attachment-46887\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46887 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/cac-tinh-cach-thuong-hieu-tieu-bieu.jpg\" alt=\"c\u00e1c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u\" width=\"720\" height=\"474\" srcset=\"\/wp-content\/uploads\/2022\/04\/cac-tinh-cach-thuong-hieu-tieu-bieu.jpg 720w, \/wp-content\/uploads\/2022\/04\/cac-tinh-cach-thuong-hieu-tieu-bieu-300x198.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-46887\" class=\"wp-caption-text\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi.<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 trung th\u1ef1c : th\u1ef1c t\u1ebf, th\u1eb3ng th\u1eafn, l\u00e0nh m\u1ea1nh, vui v\u1ebb<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 : Disney, Amazone, Hallmark,&#8230;.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 th\u00fa v\u1ecb : qu\u1ea3 quy\u1ebft, sinh \u0111\u1ed9ng, m\u1edbi m\u1ebb<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 : Red Bull, Coca-Cola, Nike,&#8230;<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 \u01b0u t\u00fa : \u0111\u00e1ng tin c\u1eady, th\u00f4ng th\u00e1i, th\u00e0nh c\u00f4ng<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 : Google, Intel, Microsoft,&#8230;<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 tinh t\u1ebf : \u0111\u1eb3ng c\u1ea5p, thanh l\u1ecbch<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 : Apple, Gucci, Tifanny &amp; Co,&#8230;<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ef1 \u0111\u01a1n gi\u1ea3n : th\u00f4 r\u00e1p v\u00e0 ph\u00f3ng kho\u00e1ng<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 : Harley Davidson, Jeep, Marllboro,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, th\u1ef1c t\u1ebf cho th\u1ea5y m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t t\u00ednh c\u00e1ch duy nh\u1ea5t. Hi\u1ec7n nay \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u k\u1ebft h\u1ee3p nhi\u1ec1u t\u00ednh c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"color: #ff6600; font-size: 14pt;\">QU\u1ea2N L\u00dd T\u1eea XA, CH\u00cdNH X\u00e1c, t\u1ee9c th\u1eddi v\u1edbi PH\u1ea6N M\u1ec0M AMIS C\u00f4ng vi\u1ec7c<\/span><\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-cong-viec\/?source=Amisblog&amp;medium=content&amp;campaign=&amp;ucontent=&amp;term=mgm_lnanh_amis-congviec\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43515\" src=\"\/wp-content\/uploads\/2022\/02\/CTA-MGM-02.jpg\" alt=\"CTA MGM 02\" width=\"720\" height=\"129\" srcset=\"\/wp-content\/uploads\/2022\/02\/CTA-MGM-02.jpg 1280w, \/wp-content\/uploads\/2022\/02\/CTA-MGM-02-300x54.jpg 300w, \/wp-content\/uploads\/2022\/02\/CTA-MGM-02-1024x183.jpg 1024w, \/wp-content\/uploads\/2022\/02\/CTA-MGM-02-768x137.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong>6. T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h2>\n<p style=\"text-align: justify;\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u <span style=\"font-weight: 400;\">l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. N\u00f3 kh\u00f4ng ch\u1ec9 nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra chi\u1ec1u s\u00e2u, s\u1eafc th\u00e1i m\u00e0 c\u00f2n g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ngo\u00e0i ra, vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00f2n \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch sau:<\/span><\/p>\n<h3><strong>6.1 Th\u00fac \u0111\u1ea9y t\u1ea1o ra s\u1ef1 s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/41577\/anh-huong-cua-doi-thu-canh-tranh-den-doanh-nghiep\/?source=Amisblog&amp;medium=content&amp;campaign=&amp;ucontent=anh-huong-cua-doi-thu-canh-tranh-den-doanh-nghiep&amp;term=mgm_dmha_amis-congviec\" target=\"_blank\" rel=\"noopener\">\u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ebfn doanh nghi\u1ec7p<\/a><\/span><\/strong>. V\u00ed d\u1ee5, m\u1ed7i khi nh\u1eafc \u0111\u1ebfn m\u1ed9t lo\u1ea1i tr\u00e0 thanh m\u00e1t, nh\u1eb9 nh\u00e0ng v\u1edbi c\u00e2u slogan\u00a0 \u201cNh\u1eb9 nh\u01b0 bay\u201d, kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn ngh\u0129 ngay \u0111\u1ebfn Tea+ plus. Th\u1ebf nh\u01b0ng, n\u1ebfu chuy\u1ec3n sang s\u1ef1 t\u00edch c\u1ef1c, vui v\u1ebb v\u00e0 s\u1ea3ng kho\u00e1i th\u00ec Lipton l\u1ea1i ph\u00f9 h\u1ee3p h\u01a1n c\u1ea3.\u00a0<\/span><\/p>\n<figure id=\"attachment_46891\" aria-describedby=\"caption-attachment-46891\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46891 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/vai-tro-cua-tinh-cach-thuong-hieu.jpg\" alt=\"vai tr\u00f2 c\u1ee7a t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" width=\"720\" height=\"654\" srcset=\"\/wp-content\/uploads\/2022\/04\/vai-tro-cua-tinh-cach-thuong-hieu.jpg 720w, \/wp-content\/uploads\/2022\/04\/vai-tro-cua-tinh-cach-thuong-hieu-300x273.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-46891\" class=\"wp-caption-text\">2 lo\u1ea1i tr\u00e0 mang t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111ang \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n ri\u00eang trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u1ecd s\u1ebd mang theo c\u1ed1t l\u00f5i gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh trong su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<h3><strong>6.2 T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng s\u1ebd th\u00f4ng th\u00f4ng qua<\/span> t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<span style=\"font-weight: 400;\"> m\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch c\u1ee7a b\u1ea3n th\u00e2n. \u0110\u00f4i khi h\u1ecd c\u0169ng d\u1ef1a v\u00e0o y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, n\u1ed5i b\u1eadt nh\u1ea5t tr\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u0111\u1ed9c \u0111\u00e1o, kh\u00e1ch h\u00e0ng s\u1ebd c\u00e0ng d\u1ec5 d\u00e0ng ghi nh\u1edb v\u1ec1 s\u1ea3n ph\u1ea9m. Khi \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng ti\u1ebft ki\u1ec7m nhi\u1ec1u th\u1eddi gian, chi ph\u00ed cho vi\u1ec7c truy\u1ec1n th\u00f4ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<h3><strong>6.3 T\u0103ng m\u1ee9c \u0111\u1ed9 ch\u00e2n th\u00e0nh<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i m\u1ed9t ng\u01b0\u1eddi khi \u0111\u00e3 y\u00eau th\u00edch m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 th\u00edch r\u1ea5t l\u00e2u. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi nh\u00e3n h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd \u1ea5y, c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean b\u1ed9 t\u00ednh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110\u1eb7c bi\u1ec7t h\u01a1n, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh s\u1ebd gi\u00fap h\u1ecd c\u00e1ch duy tr\u00ec t\u00ednh c\u00e1ch \u0111\u00f3 trong nh\u1eefng s\u1ea3n ph\u1ea9m\u00a0 t\u01b0\u01a1ng lai nh\u01b0ng c\u00f3 s\u1ef1 n\u00e2ng c\u1ea5p, hi\u1ec7n \u0111\u1ea1i, ti\u1ec7n d\u1ee5ng v\u00e0 t\u1ed1i \u01b0u h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u00ean th\u1ebf gi\u1edbi, Apple l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111i \u0111\u1ea7u v\u1ec1 m\u1ea3ng n\u00e0y. M\u1ecdi s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Apple lu\u00f4n l\u00e0 phi\u00ean b\u1ea3n t\u1ed1t h\u01a1n c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169. Nh\u01b0ng ch\u00fang v\u1eabn mang t\u00ednh c\u00e1ch hi\u1ec7n \u0111\u1ea1i, \u0111am m\u00ea v\u00e0 sang tr\u1ecdng.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt; color: #ff6600;\">QU\u1ea2N L\u00dd DOANH NGHI\u1ec6P T\u1eea XA V\u1edaI B\u1ed8 GI\u1ea2I PH\u00c1P \u0110I\u1ec0U H\u00c0NH MISA AMIS<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: center;\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\n    &lt;link rel=&quot;stylesheet&quot; href=&quot;\/wp-content\/plugins\/embed-popup-aimarketing\/embed-popup.css?ver=6.0&quot;&gt;\n    &lt;!-- AMIS aiMarketing Form Embed Code --&gt;\n    &lt;div class=&quot;popup-embed-img&quot;&gt;&lt;img alt=&quot;&quot;\u0111\u0103ng&quot; src=&quot;&quot;https:\/\/amis.misa.vn\/wp-content\/uploads\/2022\/03\/cta-dang-ky-tu-van-mau-cam-1.png&quot;&quot;&gt;&lt;\/div&gt;\n    &lt;div class=&quot;aimarketing-form-embed-code embed-popup-shortcode&quot; id=&quot;embedPopupShortcode&quot;&gt;\n        &lt;script env=production id=&quot;ladizone-form-renderer&quot; src=&quot;https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js&quot;&gt;&lt;\/script&gt;\n        &lt;script render-for=&quot;&quot;8419cf17-7904-496f-ab8d-dc0689cb1406&quot;&quot;&gt;\n            globalThis.lzfr.renderExternalForm({formId: &quot;&quot;8419cf17-7904-496f-ab8d-dc0689cb1406&quot;&quot;, tenantId: &quot;&quot;56c33c47-78ec-4b3a-92ba-9fdb7830a6d4&quot;&quot;, domainUnomi: &quot;&quot;https:\/\/ladizone.com&quot;&quot; });\n        &lt;\/script&gt;\n    &lt;\/div&gt;    \n    &lt;!-- end AMIS aiMarketing Form Embed Code --&gt;\n    &lt;script defer src=&quot;\/wp-content\/plugins\/embed-popup-aimarketing\/embed-popup.js?ver=6.0&quot;&gt;&lt;\/script&gt;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1021,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:1,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">\n    <link rel=\"stylesheet\" href=\"\/wp-content\/plugins\/embed-popup-aimarketing\/embed-popup.css?ver=6.0\">\n    <!-- AMIS aiMarketing Form Embed Code -->\n    <div class=\"popup-embed-img\"><img decoding=\"async\" alt=\"\u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n\" src=\"https:\/\/amis.misa.vn\/wp-content\/uploads\/2022\/03\/cta-dang-ky-tu-van-mau-cam-1.png\"><\/div>\n    <div class=\"aimarketing-form-embed-code embed-popup-shortcode\" id=\"embedPopupShortcode\">\n        <script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script>\n        <script render-for=\"8419cf17-7904-496f-ab8d-dc0689cb1406\">\n            globalThis.lzfr.renderExternalForm({formId: \"8419cf17-7904-496f-ab8d-dc0689cb1406\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n        <\/script>\n    <\/div>    \n    <!-- end AMIS aiMarketing Form Embed Code -->\n    <script defer src=\"\/wp-content\/plugins\/embed-popup-aimarketing\/embed-popup.js?ver=6.0\"><\/script><\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>7. C\u00e1ch x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qua qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u \u1edf tr\u00ean, ch\u1eafc r\u1eb1ng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 \u0111\u1ecbnh ngh\u0129a, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a <\/span>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<span style=\"font-weight: 400;\"> Ti\u1ebfp theo \u0111\u00e2y, x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p, \u1ea5n t\u01b0\u1ee3ng v\u00e0 chuy\u00ean nghi\u1ec7p? C\u00f9ng theo d\u00f5i c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f9ng MISA AMIS \u0111i t\u00ecm l\u1eddi gi\u1ea3i cho c\u00e2u h\u1ecfi n\u00e0y:\u00a0\u00a0<\/span><\/p>\n<h3><strong>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng, doanh nghi\u1ec7p xem x\u00e9t t\u00ecnh h\u00ecnh c\u1ee7a <strong><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/42398\/moi-truong-kinh-doanh-la-gi\/?source=Amisblog&amp;medium=content&amp;campaign=&amp;ucontent=moi-truong-kinh-doanh-la-gi&amp;term=mgm_dmha_amis-congviec\" target=\"_blank\" rel=\"noopener\">m\u00f4i tr\u01b0\u1eddng kinh doanh<\/a><\/span><\/strong>. \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb hay l\u1edbn tu\u1ed5i, \u1edf th\u00e0nh ph\u1ed1 hay n\u00f4ng th\u00f4n, thu nh\u1eadp cao hay th\u1ea5p, h\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o \u1edf ng\u00e0nh h\u00e0ng c\u1ee7a b\u1ea1n?\u00a0<\/span><\/p>\n<figure id=\"attachment_46892\" aria-describedby=\"caption-attachment-46892\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46892 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/nghien-cuu-thi-truong-xay-dung-tinh-cach-thuong-hieu.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" width=\"720\" height=\"448\" srcset=\"\/wp-content\/uploads\/2022\/04\/nghien-cuu-thi-truong-xay-dung-tinh-cach-thuong-hieu.jpg 720w, \/wp-content\/uploads\/2022\/04\/nghien-cuu-thi-truong-xay-dung-tinh-cach-thuong-hieu-300x187.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-46892\" class=\"wp-caption-text\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 g\u00ec v\u01b0\u1ee3t tr\u1ed9i, h\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi t\u00ecm ra c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho ch\u00ednh m\u00ecnh. Vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00f3 s\u1ebd tr\u1edf n\u00ean chu\u1ea9n x\u00e1c, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n.\u00a0<\/span><\/p>\n<h3><strong>B\u01b0\u1edbc 2 : \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ti\u1ebfp theo, b\u1ea1n s\u1ebd ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 ch\u00ednh b\u1ea3n th\u00e2n c\u00f4ng ty c\u1ee7a m\u00ecnh. T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh m\u1ee5c ti\u00eau, v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ebfn ph\u00e2n t\u00edch SWOT: \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p ng\u01b0\u1eddi qu\u1ea3n l\u00fd l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu, gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed3n kho\u2026 N\u00f3 \u0111\u01b0\u1ee3c xem l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<figure id=\"attachment_46893\" aria-describedby=\"caption-attachment-46893\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46893 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/dinh-vi-thuong-hieu.jpg\" alt=\"\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" width=\"720\" height=\"448\" srcset=\"\/wp-content\/uploads\/2022\/04\/dinh-vi-thuong-hieu.jpg 720w, \/wp-content\/uploads\/2022\/04\/dinh-vi-thuong-hieu-300x187.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-46893\" class=\"wp-caption-text\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00eam v\u00e0o \u0111\u00f3, c\u00f4ng ty c\u0169ng ph\u1ea3i t\u00ednh \u0111\u1ebfn nh\u1eefng r\u1ee7i ro trong t\u01b0\u01a1ng lai. Nh\u1edd d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc kh\u00f3 kh\u0103n ti\u1ec1m \u1ea9n, \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111jao s\u1ebd c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho ph\u00e9p doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft kh\u1ee7ng ho\u1ea3ng hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, b\u1ea1n gi\u1eef nguy\u00ean \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e1c \u0111\u1ecbnh t\u1eeb \u0111\u1ea7u.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c, doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i b\u1eaft bu\u1ed9c duy tr\u00ec m\u1ed9t ki\u1ec3u <\/span>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<span style=\"font-weight: 400;\"> m\u00e3i m\u00e3i. Tuy nhi\u00ean, x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u, ch\u1eaft l\u1ecdc v\u00e0 l\u1ef1a ch\u1ecdn l\u00e2u d\u00e0i. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu n\u00f3 \u0111\u00e3 in s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u0169ng r\u1ea5t kh\u00f3 thay \u0111\u1ed5i.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>&gt;&gt; Xem th\u00eam:<\/strong> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/11803\/phan-mem-lap-ke-hoach\/?source=Amisblog&amp;medium=&amp;campaign=&amp;ucontent=phan-mem-lap-ke-hoach&amp;term=mgm_dmha_amis-congviec\" target=\"_blank\" rel=\"noopener\">Ph\u1ea7n m\u1ec1m l\u1eadp k\u1ebf ho\u1ea1ch: Top c\u00e1c ph\u1ea7n m\u1ec1m t\u1ed1t nh\u1ea5t hi\u1ec7n nay<\/a><\/span><\/span><\/p>\n<h3><strong>B\u01b0\u1edbc 3:\u00a0 Brainstorm nh\u1eefng t\u1eeb ng\u1eef th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1c b\u01b0\u1edbc \u1edf tr\u00ean, b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty s\u1ebd c\u00f9ng h\u1ecdp b\u00e0n \u0111\u1ec3 li\u1ec7t k\u00ea nh\u1eefng t\u1eeb ng\u1eef mi\u00eau t\u1ea3 t\u00edch c\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, c\u00f4ng ty \u0111ang mu\u1ed1n \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m gi\u00e0y th\u1ec3 thao cho c\u00e1c b\u1ea1n nam &#8211; d\u1ed3i d\u00e0o n\u0103ng l\u01b0\u1ee3ng, m\u1ea1nh m\u1ebd, c\u00e1 t\u00ednh&#8230; L\u00fac n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ec1 ra c\u00e1c t\u1eeb ng\u1eef mi\u00eau t\u1ea3 v\u1ec1 s\u1ee9c tr\u1ebb, s\u1ef1 n\u0103ng \u0111\u1ed9ng, n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c, s\u1ef1 kh\u1ecfe kho\u1eafn,&#8230; \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau..<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>B\u01b0\u1edbc 4: Ti\u00eau chu\u1ea9n h\u00f3a t\u00ednh c\u00e1ch\u00a0<\/strong><\/h3>\n<p>\u1ede giai \u0111o\u1ea1n ti\u00eau chu\u1ea9n l\u1ea1i t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc tin g\u1ecdn th\u00f4ng tin:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb ng\u1eef kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ecdn, ch\u1ec9 t\u1eadp trung v\u00e0o t\u1eeb ng\u1eef n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7, kh\u00e1c bi\u1ec7t l\u00e0 \u0111i\u1ec3m m\u1ea1nh l\u1edbn nh\u1ea5t \u0111\u1ec3 c\u00f4ng ty t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f4ng \u0111\u01b0\u1ee3c tr\u00f9ng l\u1eb7p t\u00ednh c\u00e1ch v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o, nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. S\u1ef1 tr\u00f9ng h\u1ee3p g\u00e2y ra c\u00e1c r\u1ee7i ro r\u1ea5t cao v\u1ec1 b\u1ea3n quy\u1ec1n v\u00e0 \u0111\u1ec3 l\u1ea1i danh ti\u1ebfng x\u1ea5u.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 t\u00ednh bi\u1ec3u \u0111\u1ea1t t\u1ed1t, <\/span>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<span style=\"font-weight: 400;\"> kh\u00f4ng nh\u1eefng \u201c\u0111\u1ed9c nh\u1ea5t\u201d, th\u00fa v\u1ecb m\u00e0 c\u00f2n ph\u1ea3i d\u1ec5 ti\u1ebfp thu, d\u1ec5 hi\u1ec3u. Nh\u01b0 v\u1eady, kh\u00e1ch h\u00e0ng m\u1edbi d\u1ec5 d\u00e0ng nh\u1edb \u0111\u1ebfn b\u1ea1n ngay t\u1eeb l\u1ea7n g\u1eb7p \u0111\u1ea7u ti\u00ean.<\/span><\/li>\n<\/ul>\n<h3><strong>B\u01b0\u1edbc 5: Th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch qua h\u00ecnh \u1ea3nh minh h\u1ecda<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa t\u00ednh c\u00e1ch. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c t\u00ednh c\u00e1ch v\u1edbi nhau \u0111\u1ec3 \u0111em l\u1ea1i s\u1ef1 t\u1ed1i \u01b0u cho kh\u00e1ch h\u00e0ng. Nh\u01b0ng l\u1eddi khuy\u00ean l\u00e0 b\u1ea1n ch\u1ec9 n\u00ean ch\u1ecdn t\u1ed1i \u0111a 3 t\u00ednh c\u00e1ch. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c t\u00ednh c\u00e1ch n\u00e0y c\u1ea7n b\u1ed5 sung cho nhau, t\u1ea1o n\u00ean m\u1ed9t b\u1ee9c tranh ho\u00e0n h\u1ea3o nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nhu c\u1ea7u v\u00e0 nhi\u1ec1u lo\u1ea1i kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, 3 m\u1eabu t\u00ednh c\u00e1ch c\u0169ng gi\u00fap doanh nghi\u1ec7p linh ho\u1ea1t t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch th\u00fa th\u00fa v\u1ecb h\u01a1n trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<figure id=\"attachment_46894\" aria-describedby=\"caption-attachment-46894\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-46894 size-full\" src=\"\/wp-content\/uploads\/2022\/04\/hinh-anh-tinh-cach-thuong-hieu.jpg\" alt=\"h\u00ecnh \u1ea3nh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" width=\"720\" height=\"448\" srcset=\"\/wp-content\/uploads\/2022\/04\/hinh-anh-tinh-cach-thuong-hieu.jpg 720w, \/wp-content\/uploads\/2022\/04\/hinh-anh-tinh-cach-thuong-hieu-300x187.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-46894\" class=\"wp-caption-text\">H\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00f4n ng\u1eef th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u r\u00f5 n\u00e9t nh\u1ea5t<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, h\u00e3y d\u00f9ng nh\u1eefng h\u00ecnh \u1ea3nh minh h\u1ecda tr\u1ef1c quan \u0111\u1ec3 di\u1ec5n \u0111\u1ea1t h\u1ebft <\/span>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<span style=\"font-weight: 400;\">. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 qu\u1ea3ng c\u00e1o, marketing h\u00ecnh \u1ea3nh, tranh v\u1ebd, hay m\u1ed9t b\u00e0i nh\u1ea1c,&#8230; T\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 s\u1ef1 t\u1eadp trung c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng.<\/span><\/p>\n<h2><strong>8. K\u1ebft lu\u1eadn<\/strong><\/h2>\n<p style=\"text-align: justify;\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, l\u00e2u d\u00e0i h\u01a1n. M\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. Ch\u00ednh v\u00ec v\u1eady, mong r\u1eb1ng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c h\u1eefu \u00edch \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/span><\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"color: #ff6600; font-size: 20pt;\">MISA AMIS &#8211; gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c to\u00e0n di\u1ec7n cho nh\u00e0 l\u00e3nh \u0111\u1ea1o<\/span><\/strong><\/h2>\n<p><span style=\"font-size: 11pt;\"><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/amis-cong-viec\/?source=Amisblog&amp;medium=content&amp;campaign=ban-cheo-ke-toan&amp;ucontent=amis-cong-viec&amp;term=mgm_dmha_amis-congviec\" target=\"_blank\" rel=\"noopener\">Ph\u1ea7n m\u1ec1m AMIS C\u00f4ng vi\u1ec7c<\/a><\/strong><\/span> l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho nh\u00e0 qu\u1ea3n l\u00fd. N\u00f3 h\u1ed7 tr\u1ee3<\/span><span style=\"font-size: 11pt;\">\u00a0ph\u00e2n c\u00f4ng giao vi\u1ec7c, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111o l\u01b0\u1eddng n\u0103ng su\u1ea5t nh\u00e2n vi\u00ean m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. 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