{"id":45438,"date":"2022-03-30T11:29:01","date_gmt":"2022-03-30T04:29:01","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=45438"},"modified":"2024-07-04T14:45:00","modified_gmt":"2024-07-04T07:45:00","slug":"chinh-sach-gia","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","title":{"rendered":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"},"content":{"rendered":"
Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, <\/span>ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng v\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb quan t\u00e2m \u0111\u1eb7c bi\u1ec7t. C\u00f9ng MISA AMIS<\/strong> t\u00ecm hi\u1ec3u chung v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 7 ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay nh\u00e9.<\/span><\/p>\nI. \u0110\u1ecbnh ngh\u0129a v\u1ec1 gi\u00e1 c\u1ea3<\/b><\/h2>\nGi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n t\u00ednh cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i tr\u1ea3 cho doanh nghi\u1ec7p s\u1ed1 ti\u1ec1n \u0111\u00f3 \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. <\/span>Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o, gi\u00e1 c\u1ea3 ho\u00e0n to\u00e0n do th\u1ecb tr\u01b0\u1eddng hay l\u1ef1c l\u01b0\u1ee3ng cung c\u1ea7u quy\u1ebft \u0111\u1ecbnh. C\u00f2n trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, nh\u00e0 cung c\u1ea5p c\u00f3 g\u1ea7n nh\u01b0 to\u00e0n quy\u1ec1n t\u00e1c \u0111\u1ed9ng t\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp.<\/span><\/p>\n\u0110\u1ecbnh ngh\u0129a v\u1ec1 gi\u00e1 c\u1ea3<\/figcaption><\/figure>\nII. Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec?<\/b><\/h2>\nCh\u00ednh s\u00e1ch gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c quy tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u01b0\u1eddng kh\u00f4ng mang t\u00ednh \u1ed5n \u0111\u1ecbnh, l\u00e2u d\u00e0i b\u1edfi th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n, ch\u00ednh s\u00e1ch gi\u00e1 m\u1edbi ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\nGi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 Marketing c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 v\u1eady, gi\u00e1 c\u1ea3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 b\u1ed9 ph\u1eadn cung c\u1ea5p, s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ra th\u1ecb tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 b\u00e1n \u0111i, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/a><\/p>\nIII. T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\nC\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu t\u1edbi 20-50%. M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, c\u00f3 ch\u01b0a \u0111\u1ebfn 5% s\u1ed1 c\u00f4ng ty c\u00f3 b\u1ed9 ph\u1eadn ri\u00eang \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m.<\/strong><\/em><\/span><\/p><\/blockquote>\nGi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ed1 ti\u1ec1n b\u1ea1n t\u00ednh cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i tr\u1ea3 cho doanh nghi\u1ec7p s\u1ed1 ti\u1ec1n \u0111\u00f3 \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. <\/span>Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o, gi\u00e1 c\u1ea3 ho\u00e0n to\u00e0n do th\u1ecb tr\u01b0\u1eddng hay l\u1ef1c l\u01b0\u1ee3ng cung c\u1ea7u quy\u1ebft \u0111\u1ecbnh. C\u00f2n trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, nh\u00e0 cung c\u1ea5p c\u00f3 g\u1ea7n nh\u01b0 to\u00e0n quy\u1ec1n t\u00e1c \u0111\u1ed9ng t\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp.<\/span><\/p>\n\u0110\u1ecbnh ngh\u0129a v\u1ec1 gi\u00e1 c\u1ea3<\/figcaption><\/figure>\nII. Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec?<\/b><\/h2>\nCh\u00ednh s\u00e1ch gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c quy tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u01b0\u1eddng kh\u00f4ng mang t\u00ednh \u1ed5n \u0111\u1ecbnh, l\u00e2u d\u00e0i b\u1edfi th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n, ch\u00ednh s\u00e1ch gi\u00e1 m\u1edbi ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\nGi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 Marketing c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 v\u1eady, gi\u00e1 c\u1ea3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 b\u1ed9 ph\u1eadn cung c\u1ea5p, s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ra th\u1ecb tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 b\u00e1n \u0111i, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/a><\/p>\nIII. T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\nC\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu t\u1edbi 20-50%. M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, c\u00f3 ch\u01b0a \u0111\u1ebfn 5% s\u1ed1 c\u00f4ng ty c\u00f3 b\u1ed9 ph\u1eadn ri\u00eang \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m.<\/strong><\/em><\/span><\/p><\/blockquote>\nGi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c quy tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u01b0\u1eddng kh\u00f4ng mang t\u00ednh \u1ed5n \u0111\u1ecbnh, l\u00e2u d\u00e0i b\u1edfi th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n, ch\u00ednh s\u00e1ch gi\u00e1 m\u1edbi ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\nGi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 Marketing c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 v\u1eady, gi\u00e1 c\u1ea3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 b\u1ed9 ph\u1eadn cung c\u1ea5p, s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ra th\u1ecb tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 b\u00e1n \u0111i, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/a><\/p>\nIII. T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\nC\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu t\u1edbi 20-50%. M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, c\u00f3 ch\u01b0a \u0111\u1ebfn 5% s\u1ed1 c\u00f4ng ty c\u00f3 b\u1ed9 ph\u1eadn ri\u00eang \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m.<\/strong><\/em><\/span><\/p><\/blockquote>\nGi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Ch\u00ednh s\u00e1ch gi\u00e1 th\u01b0\u1eddng kh\u00f4ng mang t\u00ednh \u1ed5n \u0111\u1ecbnh, l\u00e2u d\u00e0i b\u1edfi th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n, ch\u00ednh s\u00e1ch gi\u00e1 m\u1edbi ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\nGi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 Marketing c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 v\u1eady, gi\u00e1 c\u1ea3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 b\u1ed9 ph\u1eadn cung c\u1ea5p, s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ra th\u1ecb tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 b\u00e1n \u0111i, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/a><\/p>\nIII. T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\nC\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu t\u1edbi 20-50%. M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, c\u00f3 ch\u01b0a \u0111\u1ebfn 5% s\u1ed1 c\u00f4ng ty c\u00f3 b\u1ed9 ph\u1eadn ri\u00eang \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m.<\/strong><\/em><\/span><\/p><\/blockquote>\nGi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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Gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m lu\u00f4n c\u00f3 t\u00e1c \u0111\u1ed9ng to l\u1edbn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 Marketing c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 v\u1eady, gi\u00e1 c\u1ea3 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p nh\u01b0 b\u1ed9 ph\u1eadn cung c\u1ea5p, s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ra th\u1ecb tr\u01b0\u1eddng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 b\u00e1n \u0111i, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<\/a><\/p>\nIII. T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\nC\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu t\u1edbi 20-50%. M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, c\u00f3 ch\u01b0a \u0111\u1ebfn 5% s\u1ed1 c\u00f4ng ty c\u00f3 b\u1ed9 ph\u1eadn ri\u00eang \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m.<\/strong><\/em><\/span><\/p><\/blockquote>\nGi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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<\/a><\/p>\nIII. T\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\nC\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu t\u1edbi 20-50%. M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, c\u00f3 ch\u01b0a \u0111\u1ebfn 5% s\u1ed1 c\u00f4ng ty c\u00f3 b\u1ed9 ph\u1eadn ri\u00eang \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m.<\/strong><\/em><\/span><\/p><\/blockquote>\nGi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i nh\u1ecf trong gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0m t\u0103ng ho\u1eb7c gi\u1ea3m doanh thu t\u1edbi 20-50%. M\u1eb7c d\u00f9 v\u1eady, ngay c\u1ea3 trong s\u1ed1 500 c\u00f4ng ty n\u1eb1m trong danh s\u00e1ch Fortune, c\u00f3 ch\u01b0a \u0111\u1ebfn 5% s\u1ed1 c\u00f4ng ty c\u00f3 b\u1ed9 ph\u1eadn ri\u00eang \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft l\u1eadp gi\u00e1 s\u1ea3n ph\u1ea9m.<\/strong><\/em><\/span><\/p><\/blockquote>\nGi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Gi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c b\u00e1n c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00f3 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u00e0nh c\u00f4ng s\u1ebd gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p:<\/span><\/p>\n1. Th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nGi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Gi\u00e1 c\u1ea3 \u0111\u00f4i khi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1ed9t m\u1eb7t, n\u00f3 tr\u1ef1c ti\u1ebfp t\u1ea1o ra s\u1ee9c b\u00e1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7t kh\u00e1c, n\u00f3 c\u0169ng th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng l\u00e0 cao hay th\u1ea5p. V\u00ed d\u1ee5 n\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m qu\u00e1 \u201ch\u1eddi\u201d, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 tuy t\u0103ng nh\u01b0ng trong t\u00e2m tr\u00ed m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u1edf t\u1ea7m trung ho\u1eb7c th\u1ea5p h\u01a1n, hay th\u1eadm ch\u00ed \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\nGi\u00e1 c\u1ea3 th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\nTrong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf trong \u0111\u00f3. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh th\u00ec gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. V\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00ec h\u1ecd bi\u1ebft \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n mua c\u1ea3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/p>\n2. Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng<\/b><\/h3>\nNg\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ng\u01b0\u1ee3c l\u1ea1i so v\u1edbi gi\u00e1 \u201ch\u1eddi\u201d, n\u1ebfu <\/span>gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ee9c cao c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n, nh\u01b0ng n\u1ebfu m\u1ee9c gi\u00e1 \u0111\u00f3 cao h\u01a1n m\u1ee9c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eb5n s\u00e0ng tr\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 v\u1ea5n \u0111\u1ec1. Gi\u00e1 l\u00fd t\u01b0\u1edfng l\u00e0 m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ngay c\u1ea3 khi h\u1ecd so s\u00e1nh gi\u00e1 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n3. C\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/h3>\nKhi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. 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Khi ng\u01b0\u1eddi d\u00f9ng tin t\u01b0\u1edfng v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i \u201ctruy\u1ec1n mi\u1ec7ng\u201d cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c v\u00e0 v\u1eabn s\u1eb5n l\u00f2ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\nKh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 tin t\u01b0\u1edfng nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Khi l\u1ef1a ch\u1ecdn mua h\u00e0ng, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng l\u00e0m l\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng \u0111\u00f3. Ch\u1eafc ch\u1eafn r\u1eb1ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1ee9c gi\u00e1 r\u00f5 r\u00e0ng, h\u1ee3p l\u00fd, c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m s\u1ebd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 th\u00f4ng tin ch\u1ec9 h\u1eddi h\u1ee3t, kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, th\u1eadm ch\u00ed kh\u00f4ng c\u00f3 th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm\u2026<\/span><\/p>\n<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a><\/p>\nIV. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/b><\/h2>\n1. Y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n1.1 M\u1ee5c ti\u00eau Marketing<\/b><\/h4>\nTr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Tr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u1edf s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 g\u00ec. N\u1ebfu doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1eafn th\u00ec chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing s\u1ebd th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau b\u00ean trong m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ed1i \u0111a h\u00f3a th\u1ecb ph\u1ea7n v\u00e0 d\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n\nS\u1ef1 t\u1ed3n t\u1ea1i:<\/strong> Trong th\u1eddi bu\u1ed5i kinh t\u1ebf ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch b\u1ec7nh Covid nh\u01b0 hi\u1ec7n nay, \u201ct\u1ed3n t\u1ea1i\u201d \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ee5c ti\u00eau ch\u00ednh y\u1ebfu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p. L\u00fac n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i \u0111\u1ecbnh gi\u00e1 \u1edf m\u1ee9c \u0111\u1ee7 trang tr\u1ea3i cho c\u00e1c chi ph\u00ed duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty trong th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n n\u00e0y<\/span>.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i t\u00ecm c\u00e1ch \u0111\u1ec1 ra m\u1ed9t m\u1ee9c gi\u00e1 v\u1edbi m\u1ee5c ti\u00eau nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, h\u1ecd thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 sao cho thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u00f3 th\u1ec3 ho\u1eb7c c\u00f3 t\u1ef7 l\u1ec7 doanh thu\/v\u1ed1n t\u1ed1i \u0111a.<\/span><\/li>\nT\u1ed1i \u0111a ho\u00e1 th\u1ecb ph\u1ea7n<\/strong>: <\/span>Ch\u1ecdn h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 th\u1ecb ph\u1ea7n, nhi\u1ec1u doanh nghi\u1ec7p tin r\u1eb1ng c\u00f4ng ty n\u00e0o c\u00f3 th\u1ecb ph\u1ea7n nhi\u1ec1u nh\u1ea5t s\u1ebd c\u00f3 ph\u00ed t\u1ed5n th\u1ea5p nh\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. H\u1ecd l\u1ea5y th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 th\u1ea5p v\u00e0 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y nhanh h\u01a1n.\u00a0<\/span><\/li>\nD\u1eabn \u0111\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y m\u1ee5c ti\u00eau d\u1eabn \u0111\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m \u1ea5y. Nh\u01b0ng \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n v\u1ec1 chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng.\u00a0<\/span><\/li>\n<\/ul>\nM\u1ee5c ti\u00eau Marketing l\u00e0 y\u1ebfu t\u1ed1 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing<\/figcaption><\/figure>\n1.2 Quan h\u1ec7 gi\u1eefa gi\u00e1 v\u1edbi y\u1ebfu t\u1ed1 thu\u1ed9c <\/b>Marketing mix<\/b> kh\u00e1c<\/b><\/h4>\nMarketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Marketing Mix<\/a> hay Marketing 4P l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng g\u1ed3m 4 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n g\u00f3p ph\u1ea7n r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng & ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh thu b\u00e1n h\u00e0ng, bao g\u1ed3m: Product<\/strong> (s\u1ea3n ph\u1ea9m), Price<\/strong> (gi\u00e1 c\u1ea3), Place<\/strong> (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion<\/strong> (qu\u1ea3ng b\u00e1). <\/span>Doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00e1c trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing 4P tr\u00ean c\u01a1 s\u1edf m\u1ee9c gi\u00e1 \u0111\u00f3.\u00a0<\/span><\/p>\n1.3 Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/b><\/h4>\nChi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Chi ph\u00ed s\u1ea3n xu\u1ea5t l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng gi\u00e1 l\u00e0m l\u1ee3i th\u1ebf c\u1ea1nh tranh, kim ch\u1ec9 nam cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3m chi ph\u00ed.\u00a0<\/span><\/p>\n2. Y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n2.1 \u0110\u1eb7c \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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\u1ede c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, ch\u00ednh s\u00e1ch gi\u00e1 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh s\u1ebd kh\u00e1c nhau. L\u1ea5y v\u00ed d\u1ee5 v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh truy\u1ec1n th\u1ed1ng (th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ho\u00e0n h\u1ea3o), gi\u00e1 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3ng l\u00f2ng ch\u1ea5p thu\u1eadn. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 l\u1ea1i mang t\u00ednh ch\u1ea5t th\u00e1ch th\u1ee9c v\u00e0 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o \u0111\u01a1n ph\u01b0\u01a1ng nh\u00e0 cung c\u1ea5p. <\/span>Hay trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 b\u1ecb ch\u00ednh ph\u1ee7 quy \u0111\u1ecbnh hay \u0111i\u1ec1u ti\u1ebft b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 v\u00e0 thu nh\u1eadp nh\u01b0 x\u0103ng, \u0111i\u1ec7n, n\u01b0\u1edbc\u2026<\/span><\/p>\nTuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Tuy y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u \u0111\u1ebfn ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing, tuy nhi\u00ean, c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng, c\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 h\u1ecd \u201cr\u00fat h\u1ea7u bao\u201d hay kh\u00f4ng. C\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing c\u1ea7n ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/i><\/b><\/p>\n2.2 C\u1ea1nh tranh<\/b><\/h4>\nGi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Gi\u00e1 c\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n c\u00f3 th\u00f3i quen so s\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, n\u00ean chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ebd t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh, chi\u1ebfm l\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nDoanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7<\/figcaption><\/figure>\nDoanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Doanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a ra m\u1ed9t ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 c\u1eed ng\u01b0\u1eddi \u0111i kh\u1ea3o s\u00e1t v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 d\u1ef1a tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. C\u0169ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm b\u1ea3ng gi\u00e1 s\u1ea3n ph\u1ea9m, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 h\u01a1n. Hay doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng xem h\u1ecd c\u1ea3m nh\u1eadn th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\nKhi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Khi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 l\u00e0m \u0111i\u1ec3m t\u1ef1a cho vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a m\u00ecnh. N\u1ebfu s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 d\u1ecbch v\u1ee5 <\/span>ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng, ti\u1ec7n \u00edch \u0111i k\u00e8m\u2026 c\u0169ng kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t th\u00ec doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 s\u00e1t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 so s\u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong chi\u1ebfn s\u00e1ch gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p theo th\u1eddi gian.<\/span><\/p>\n2.3 C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/h4>\nChi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a doanh nghi\u1ec7p c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u1eeb r\u1ea5t nhi\u1ec1u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c thu\u1ed9c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 nh\u01b0 l\u1ea1m ph\u00e1t, t\u0103ng tr\u01b0\u1edfng, suy tho\u00e1i kinh t\u1ebf\u2026 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch m\u1ee9c gi\u00e1 m\u00ecnh \u0111\u1ecbnh ra \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n kh\u00e1c trong m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf. Doanh nghi\u1ec7p n\u00ean \u0111\u1ecbnh gi\u00e1 sao cho c\u00e1c b\u00ean trung gian b\u00e1n l\u1ebb c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn th\u1ecfa \u0111\u00e1ng, kh\u00edch l\u1ec7 h\u1ecd v\u00e0 gi\u00fap h\u1ecd b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00ednh ph\u1ee7, nh\u00e0 n\u01b0\u1edbc c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1. Ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1c \u201clu\u1eadt l\u1ec7\u201d li\u00ean quan \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00fang \u0111\u1eafn, kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/span><\/p>\nKhi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Khi thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ea7n c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u1edbi nhau, c\u0169ng nh\u01b0 gi\u1eefa y\u1ebfu t\u1ed1 b\u00ean trong, b\u00ean ngo\u00e0i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, sao cho gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh h\u1ee3p l\u00fd v\u00e0 mang t\u00ednh b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/a>\n<\/span><\/p>\nV. 7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u<\/b><\/h2>\nH<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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H<\/span>\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1edbi c\u00e1c ch\u00ednh s\u00e1ch gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay.<\/span><\/p>\n1. Ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h3>\n\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3, <\/span>\u0111\u00e2y l\u00e0 c\u00e1ch m\u00e0 doanh nghi\u1ec7p “h\u1edbt ph\u1ea7n ngon” \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ec1. Theo \u0111\u00f3, m\u1ee9c gi\u00e1 \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra l\u00e0 cao nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c. Sau \u0111\u00f3, khi m\u1ee9c ti\u00eau th\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng gi\u1ea3m xu\u1ed1ng th\u00ec doanh nghi\u1ec7p l\u1ea1i \u00e1p d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/figcaption><\/figure>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ea3n ph\u1ea9m cao<\/span><\/p>\n– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
– Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao<\/span><\/p>\n– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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– \u0110\u1ed1i th\u1ee7 kh\u00f3 tham gia \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/p>\nH\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
H\u00ecnh th\u1ee9c n\u00e0y th\u00edch h\u1ee3p nh\u1ea5t cho c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m \u201chot trend\u201d v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao mang t\u00ednh \u0111\u1ed9c quy\u1ec1n.<\/span><\/p>\n2. Ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/figcaption><\/figure>\nKhi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Khi m\u1edbi ti\u1ebfn v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, <\/span>c\u00e1c c\u00f4ng ty m\u1edbi kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc. M\u1ed9t c\u00e1ch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 b\u00e1n ph\u00e1 gi\u00e1. M\u1eb7c d\u00f9 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 ban \u0111\u1ea7u, nh\u01b0ng l\u01b0\u1ee3ng mua ph\u1ea3i t\u0103ng d\u1ea7n v\u00e0 \u1ed5n \u0111\u1ecbnh theo th\u1eddi gian n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng mu\u1ed1n kinh doanh \u201cl\u1ed7 v\u1ed1n\u201d. Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y s\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 s\u1ed1ng d\u00e0i.<\/span><\/p>\n3. Ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n – t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y \u1ee9ng d\u1ee5ng cho 3 tr\u01b0\u1eddng h\u1ee3p c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\nT\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n\nKhi tung m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra gi\u00e1 b\u00e1n th\u1ea5p h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i hi\u1ec7n c\u00f3. Khi \u1ea5y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn l\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u00ean nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Tuy c\u00f3 m\u1ea1nh h\u01a1n \u0111\u1ed1i th\u1ee7 nh\u01b0ng sau \u0111\u00f3 n\u1ebfu b\u1ea1n kh\u00f4ng ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m hay c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c l\u00ean th\u00ec d\u1ea7n d\u1ea7n b\u1ea1n s\u1ebd kh\u00f4ng c\u00f2n ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ngh\u0129 c\u00e1ch t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 kh\u00f4ng b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n\nKhi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch h\u1ea1 gi\u00e1 b\u00e1n ho\u1eb7c n\u00e2ng cao tr\u1ecb gi\u00e1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ed9ng th\u00e1i thay \u0111\u1ed5i m\u1ed9t trong hai, t\u1ee9c l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb nh\u01b0ng kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n, ho\u1eb7c n\u1ebfu h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh, m\u00ecnh t\u0103ng gi\u00e1 tr\u1ecb l\u00ean v\u00e0 gi\u00e1 kh\u00f4ng \u0111\u1ed5i.<\/span><\/li>\nN\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi gi\u00fap h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m th\u00ec n\u00ean b\u1ed5 sung chi ph\u00ed v\u00e0o vi\u1ec7c n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u00ean nh\u1eb1m chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n4. Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam ch\u1ec9 t\u1eadp trung v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 v\u1ed1n (COGS) c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, h\u00e3y th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh v\u00e0o chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\nCh\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam<\/figcaption><\/figure>\nV\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
V\u00ed d\u1ee5<\/span><\/i>: Chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u00f4i gi\u00e0y l\u00e0 1.000.000 \u0111\u1ed3ng v\u00e0 doanh nghi\u1ec7p mu\u1ed1n ki\u1ebfm \u0111\u01b0\u1ee3c 500.000 \u0111\u1ed3ng t\u1eeb m\u1ed7i l\u1ea7n b\u00e1n h\u00e0ng => doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t gi\u00e1 l\u00e0 1.500.000 \u0111\u1ed3ng, \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng 50%.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u1ecbnh gi\u00e1 c\u1ed9ng th\u00eam th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb b\u00e1n s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, h\u1eefu h\u00ecnh. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kinh doanh d\u1ecbch v\u1ee5 ho\u1eb7c SaaS th\u00ec ch\u00ednh s\u00e1ch n\u00e0y s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m v\u00f4 h\u00ecnh n\u00e0y cung c\u1ea5p gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra ch\u00fang.<\/span><\/p>\n5. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p l\u00e0 khi m\u1ed9t c\u00f4ng ty ban \u0111\u1ea7u b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m \u1edf m\u1ee9c gi\u00e1 cao nh\u01b0ng l\u1ea1i h\u1ea1 gi\u00e1 \u0111\u00f3 xu\u1ed1ng khi s\u1ea3n ph\u1ea9m \u0111\u00f3 kh\u00f4ng c\u00f2n m\u1edbi v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c gi\u1ea3m m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p. Gi\u1ea3m gi\u00e1, thanh l\u00fd v\u00e0 \u201cx\u1ea3\u201d h\u00e0ng cu\u1ed1i n\u0103m l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 cao – th\u1ea5p. Do \u0111\u00f3, ch\u00ednh s\u00e1ch gi\u00e1 n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 chi\u1ebft kh\u1ea5u.<\/span><\/p>\n\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","datePublished":"2022-03-30T04:29:01+00:00","dateModified":"2024-07-04T07:45:00+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c"},"description":"7 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng: ch\u00ednh s\u00e1ch gi\u00e1 h\u1edbt v\u00e1ng, ch\u00ednh s\u00e1ch gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, ch\u00ednh s\u00e1ch kh\u00f4ng t\u0103ng gi\u00e1 b\u00e1n - t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#primaryimage","url":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","contentUrl":"\/wp-content\/uploads\/2022\/04\/Chinh-sach-gia-trong-MKT.png","width":900,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/2e80381fe1aeda89ad1d4dcc63251f0c","name":"AMIS CRM","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":2,"sum_votes":5},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=45438"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions"}],"predecessor-version":[{"id":139165,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/45438\/revisions\/139165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/45442"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=45438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=45438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=45438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0110\u1ecbnh gi\u00e1 cao – th\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb b\u00e1n c\u00e1c m\u1eb7t h\u00e0ng theo m\u00f9a ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 trang tr\u00ed v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t. Ch\u00ednh s\u00e1ch gi\u00e1 cao – th\u1ea5p h\u1ea5p d\u1eabn nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n b\u1edfi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n y\u00eau th\u00edch gi\u1ea3m gi\u00e1, \u201cs\u0103n sales\u201d. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Black Friday v\u00e0 c\u00e1c d\u1ecbp gi\u1ea3m gi\u00e1 kh\u00e1c trong n\u0103m l\u1ea1i r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n6. Ch\u00ednh s\u00e1ch gi\u00e1 Freemium<\/b><\/h3>\nCh\u00ednh s\u00e1ch gi\u00e1 Freemium<\/figcaption><\/figure>\nL\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","url":"https:\/\/amis.misa.vn\/45438\/chinh-sach-gia\/","name":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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L\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c t\u1eeb \u201cfree\u201d v\u00e0 \u201cpremium\u201d, ch\u00ednh s\u00e1ch gi\u00e1 freemium l\u00e0 khi c\u00e1c c\u00f4ng ty cung c\u1ea5p mi\u1ec5n ph\u00ed phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng r\u1eb1ng sau khi tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m g\u00f3i c\u01a1 b\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c \u0111\u1ec3 truy c\u1eadp nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n. Kh\u00e1c v\u1edbi ch\u00ednh s\u00e1ch gi\u00e1 c\u1ed9ng th\u00eam, freemium l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c SaaS v\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m s\u1eed d\u1ee5ng. H\u1ecd l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00ec b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed s\u1ebd h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean v\u00e0 c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00e0 th\u1eddi gian d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng.<\/span><\/p>\n7. Ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed9ng<\/b><\/h3>\nCh\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u1ecbnh gi\u00e1 t\u0103ng, \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, khi \u0111\u00f3 gi\u00e1 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\nM\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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M\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 kh\u00e1ch s\u1ea1n, h\u00e0ng kh\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c c\u00f4ng ty ti\u1ec7n \u00edch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n xem x\u00e9t gi\u00e1 c\u1ea3, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. C\u00e1c t\u00ednh to\u00e1n n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty thay \u0111\u1ed5i gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee9c gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\nVI. T\u1ed5ng k\u1ebft<\/b><\/h2>\nV\u1edbi b\u00e0i vi\u1ebft n\u00e0y, MISA AMIS \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00e0 hy v\u1ecdng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn cho m\u00ecnh nh\u1eefng ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 kinh doanh hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c b\u1ea1n th\u00e0nh c\u00f4ng!<\/span><\/p>\n<\/a><\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n<\/div>\n<\/g><\/svg><\/i> <\/p>\n<\/div>\n","protected":false},"author":33,"featured_media":45442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[1582],"acf":[],"yoast_head":"\nCh\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? Vai tr\u00f2 & 7 ch\u00ednh s\u00e1ch gi\u00e1 h\u00e0ng \u0111\u1ea7u<\/title>\n\n","yoast_head_json":{"title":"Ch\u00ednh s\u00e1ch gi\u00e1 trong Marketing l\u00e0 g\u00ec? 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Doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0o \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i nhu\u1eadn. V\u00e0 gi\u00e1 c\u1ea3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn thu v\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Do v\u1eady, ch\u00ednh s\u00e1ch gi\u00e1 l\u00e0 v\u1ea5n \u0111\u1ec1 quan […]<\/p>\n
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