{"id":42595,"date":"2022-03-28T10:20:32","date_gmt":"2022-03-28T03:20:32","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=42595"},"modified":"2023-05-31T08:34:56","modified_gmt":"2023-05-31T01:34:56","slug":"e-commerce-la-gi","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/42595\/e-commerce-la-gi\/","title":{"rendered":"E-commerce l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i h\u00ecnh ch\u00ednh c\u1ee7a E-commerce"},"content":{"rendered":"

E-commerce \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t th\u00e0nh t\u1ef1u v\u0129 \u0111\u1ea1i, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng v\u1ec1 l\u0129nh v\u1ef1c kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. V\u1eady E-commerce l\u00e0 g\u00ec<\/em>? C\u00f3 nh\u1eefng lo\u1ea1i h\u00ecnh E-commerce n\u00e0o? T\u1ea1i sao E-commerce l\u1ea1i quan tr\u1ecdng?\u00a0B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 th\u1eafc m\u1eafc v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y.<\/strong><\/p>\n

\"E-commerce
E-commerce l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd hi\u1ec7n nay<\/figcaption><\/figure>\n

I. Gi\u1ea3i \u0111\u00e1p E-commerce l\u00e0 g\u00ec?<\/h2>\n

E-commerce hay EC, eCommerce l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Electronic Commerce – Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong kinh doanh hi\u1ec7n nay. N\u00f3 d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng mua – b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 (internet).<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u00f4 h\u00ecnh kinh doanh<\/span> <\/a><\/strong>c\u1ef1c k\u1ef3 ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng. Ch\u00fang cung c\u1ea5p \u0111a d\u1ea1ng t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng hay d\u1ecbch v\u1ee5 m\u00e0 con ng\u01b0\u1eddi mong mu\u1ed1n trong th\u1eddi gian c\u1ef1c k\u1ef3 ng\u1eafn.<\/p>\n

Vi\u1ec7c trao \u0111\u1ed5i s\u1ea3n ph\u1ea9m s\u1ebd di\u1ec5n ra tr\u1ef1c tuy\u1ebfn gi\u1eefa c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh (c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p) v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng ti\u1ebft ki\u1ec7m nhi\u1ec1u th\u1eddi gian m\u00e0 c\u00f2n mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n nghi trong b\u1ed1i c\u1ea3nh b\u1eadn r\u1ed9n nh\u01b0 hi\u1ec7n t\u1ea1i.<\/p>\n

Hi\u1ec7n nay, E-commerce l\u00e0 g\u00ec<\/strong> ch\u1eafc kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u h\u1ecfi qu\u00e1 xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Ch\u00fang \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y.<\/p>\n

R\u1ea5t nhi\u1ec1u c\u00e1c l\u0129nh v\u1ef1c, nh\u00f3m ng\u00e0nh trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111\u1ec1u c\u00f3 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u1ee5 th\u1ec3 nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 mua s\u1eafm online, ti\u1ebfp th\u1ecb qua internet, giao d\u1ecbch tr\u1ef1c tuy\u1ebfn, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng – logistic\u2026<\/p>\n

\n

M\u1eddi b\u1ea1n \u0111\u0103ng k\u00fd nh\u1eadn ngay Ebook mi\u1ec4n ph\u00ed: Ki\u1ebfn th\u1ee9c c\u1ea7n bi\u1ebft v\u1ec1 Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau d\u00e0nh cho Start-up v\u00e0 doanh nghi\u1ec7p nh\u1ecf<\/span><\/p>\n<\/blockquote>\n

\"\"<\/a><\/p>\n

II. C\u00e1c lo\u1ea1i h\u00ecnh ch\u00ednh c\u1ee7a E-commerce<\/h2>\n

D\u1ef1a theo th\u00e0nh ph\u1ea7n tham gia v\u00e0o qu\u00e1 tr\u00ecnh n\u00e0y, E-commerce s\u1ebd bao g\u1ed3m 3 lo\u1ea1i h\u00ecnh ch\u00ednh sau \u0111\u00e2y:<\/p>\n

1. B2B – Business to Business<\/h3>\n

Ch\u1ee7 th\u1ec3 ch\u00ednh trong giao d\u1ecbch B2B l\u00e0 c\u00e1c doanh nghi\u1ec7p. Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u00e0y bao g\u1ed3m: nh\u00e0 s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi b\u00e1n bu\u00f4n, ng\u01b0\u1eddi b\u00e1n l\u1ebb\u2026<\/p>\n

H\u1ecd s\u1ebd trao \u0111\u1ed5i v\u00e0 giao d\u1ecbch h\u00e0ng h\u00f3a v\u1edbi nhau qua m\u1ed9t k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u1ea5t \u0111\u1ecbnh, do hai b\u00ean t\u1ef1 th\u1ecfa thu\u1eadn v\u00e0 giao \u01b0\u1edbc. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u1eb1m ph\u00e2n ph\u1ed1i ngu\u1ed3n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 t\u1eeb nh\u1eefng \u0111\u1ea1i l\u00fd l\u1edbn sang c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb. Nh\u01b0 v\u1eady ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n

2. B2C – Business to Customer<\/h3>\n

Trong B2C, \u0111\u1ed1i t\u01b0\u1ee3ng tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u00e1c c\u00f4ng ty\/ doanh nghi\u1ec7p v\u1edbi vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi b\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi mua. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c lo\u1ea1i h\u00ecnh c\u1ee7a E-commerce khi ch\u00fang g\u1ea7n gi\u1ed1ng v\u1edbi m\u1ed9t giao d\u1ecbch truy\u1ec1n th\u1ed1ng.<\/p>\n

Ng\u01b0\u1eddi b\u00e1n s\u1ebd cung c\u1ea5p, ph\u00e2n ph\u1ed1i t\u1ea5t c\u1ea3 nh\u1eefng m\u1eb7t h\u00e0ng, s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi mua c\u1ea7n th\u00f4ng qua website ho\u1eb7c fanpage tr\u1ef1c tuy\u1ebfn c\u1ee7a doanh nghi\u1ec7p. V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng s\u1ebd hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1i ni\u1ec7m \u201cE-commerce website l\u00e0 g\u00ec?\u201d<\/p>\n

\"M\u00f4
M\u00f4 h\u00ecnh B2C trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/figcaption><\/figure>\n

3. C2C – Customer to Customer<\/h3>\n

\u0110\u1ed1i v\u1edbi C2C, nh\u1eefng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n s\u1ebd tr\u1ef1c ti\u1ebfp giao d\u1ecbch v\u1edbi nhau khi h\u1ecd c\u00f3 nhu c\u1ea7u mua b\u00e1n ho\u1eb7c trao \u0111\u1ed5i h\u00e0ng h\u00f3a. Nh\u1eefng c\u00e1 nh\u00e2n \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi cung c\u1ea5p s\u1ea3n ph\u1ea9m trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y th\u01b0\u1eddng l\u00e0 c\u00e1c h\u1ed9 kinh doanh nh\u1ecf l\u1ebb, ch\u1ee7 shop, ch\u1ee7 c\u1eeda h\u00e0ng..<\/p>\n

H\u1ecd ch\u1ec9 cung c\u1ea5p m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a t\u01b0\u01a1ng \u0111\u1ed1i v\u1eeba ph\u1ea3i, kh\u00f4ng qu\u00e1 l\u1edbn nh\u01b0 doanh nghi\u1ec7p hay \u0111\u1ea1i l\u00fd. Tuy nhi\u00ean, lo\u1ea1i h\u00ecnh n\u00e0y s\u1ebd c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi B2C. B\u1edfi v\u00ec m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u di\u1ec5n ra qua m\u1ed9t b\u00ean trung gian l\u00e0 c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c s\u00e0n \u0111\u1ea5u gi\u00e1.<\/p>\n

>> T\u00ecm hi\u1ec3u th\u00eam:<\/strong> B2C l\u00e0 g\u00ec? L\u1ee3i th\u1ebf c\u1ee7a m\u00f4 h\u00ecnh kinh doanh B2C<\/a><\/span><\/span><\/p>\n

4. M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kh\u00e1c<\/h3>\n

B\u00ean c\u1ea1nh 3 lo\u1ea1i h\u00ecnh hay g\u1eb7p n\u00eau tr\u00ean, E-commerce c\u0169ng bao g\u1ed3m m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh kinh doanh kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n