{"id":39917,"date":"2022-02-27T21:32:14","date_gmt":"2022-02-27T14:32:14","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=39917"},"modified":"2024-07-16T08:45:23","modified_gmt":"2024-07-16T01:45:23","slug":"cach-xay-dung-moi-quan-he-voi-khach-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/39917\/cach-xay-dung-moi-quan-he-voi-khach-hang\/","title":{"rendered":"7 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
N\u1ec1n kinh t\u1ebf ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u mua s\u1eafm gia t\u0103ng li\u00ean t\u1ee5c, th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, m\u1edf ra v\u00f4 v\u00e0n l\u1ef1a ch\u1ecdn d\u00e0nh cho kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi khi\u1ebfn c\u00e1c doanh nghi\u1ec7p \u201c\u0111au \u0111\u00e1u\u201d \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, song c\u0169ng m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1edbi tay nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, MISA AMIS s\u1ebd g\u1eedi \u0111\u1ebfn b\u00e0i c\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/strong><\/p>\n <\/p>\n Quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh c\u00e1c doanh nghi\u1ec7p g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, giao ti\u1ebfp v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd, x\u00e2y d\u1ef1ng c\u00e1c ch\u00ednh s\u00e1ch nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.\u00a0<\/span><\/p>\n Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c trong m\u1ecdi giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh <\/span>tr\u1ea3i nghi\u1ec7m<\/span>, t\u1eeb \u0111\u00f3 m\u1ed1i quan h\u1ec7 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh d\u1ea7n theo th\u1eddi gian. Khi \u0111\u00f3, trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n c\u00f3 xu\u1ea5t hi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, ngay khi s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c ti\u1ec7n \u00edch li\u00ean quan t\u1edbi doanh nghi\u1ec7p \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.\u00a0<\/span><\/p>\n Th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p s\u1ebd ch\u1ecdn c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a th\u00f4ng tin t\u1edbi kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c l\u00e0 th\u01b0 xin l\u1ed7i t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ch\u01b0a h\u00e0i l\u00f2ng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u c\u00e1c ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c.\u00a0<\/span><\/p>\n Theo c\u00e1c kh\u1ea3o s\u00e1t cho th\u1ea5y: g\u1ea7n 56% kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 ch\u1ecdn r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u c\u0169 c\u1ee7a h\u1ecd v\u00ec tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng t\u1ed1t. Con s\u1ed1 n\u00e0y t\u0103ng l\u00ean t\u1edbi 68% khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<\/blockquote>\n Do \u0111\u00f3, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p nh\u01b0:\u00a0<\/span><\/p>\n Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n doanh thu c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Vi\u1ec7c \u0111\u01b0a ra nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 t\u0103ng c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng v\u1edbi c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n Vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c ph\u01b0\u01a1ng \u00e1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch b\u00e1n v\u00e0 sau b\u00e1n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i\u2026 nh\u1eb1m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u \u0111\u00f3 tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c suy ngh\u0129 v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n V\u1edbi nh\u1eefng th\u00f4ng tin \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, khuy\u1ebfn m\u00e3i, c\u00e1c t\u1ed5ng \u0111\u00e0i h\u1ed7 tr\u1ee3,… m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 \u0111\u00fang nhu c\u1ea7u, nh\u1eb1m gia t\u0103ng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n >> \u0110\u1ecdc th\u00eam: <\/span>c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/a><\/p>\n X\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u00edch c\u1ef1c h\u01a1n trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n C\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p sau khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i x\u1ee9ng \u0111\u00e1ng, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng \u201cnh\u00e0 \u1ee7ng h\u1ed9\u201d. C\u00f9ng v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n tr\u00ean Internet, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean c\u1ee7a doanh nghi\u1ec7p s\u1ebd d\u1ea7n ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch \u0111\u00e1ng kinh ng\u1ea1c.\u00a0<\/span><\/p>\n Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p \u0111ang c\u00f9ng h\u01b0\u1edbng t\u1edbi chung m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng, v\u00e0 kh\u00e1ch h\u00e0ng d\u0129 nhi\u00ean l\u00e0 s\u1ebd lu\u00f4n ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng nh\u1ea5t cho h\u1ecd.\u00a0<\/span><\/p>\n Do \u0111\u00f3, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ef7 l\u1ec7 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn, gi\u00fap cho quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.\u00a0<\/span><\/p>\n <\/a><\/p>\n C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c <\/span>kh\u00e1ch h\u00e0ng muc ti\u00eau <\/span><\/a>mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0 ai, c\u00f3 nhu c\u1ea7u g\u00ec v\u00e0 mong mu\u1ed1n \u0111i\u1ec1u g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi h\u1ecd.<\/span><\/p>\n C\u00e1c d\u1eef li\u1ec7u tr\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua h\u1ec7 th\u1ed1ng ph\u1ea3n h\u1ed3i –\u00a0 tr\u1ee3 gi\u00fap kh\u00e1ch h\u00e0ng, c\u00e1c phi\u1ebfu kh\u1ea3o s\u00e1t nhanh ho\u1eb7c trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 li\u00ean l\u1ea1c nh\u01b0 g\u1eafn c\u1eeda s\u1ed5 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang Web doanh nghi\u1ec7p, g\u1eafn \u0111\u01b0\u1eddng d\u1eabn t\u1edbi trang li\u00ean l\u1ea1c nh\u01b0 Zalo, Messenger c\u0169ng s\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, do kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ec7n l\u1ee3i.<\/span><\/p>\n Qua \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1c h\u1ecda \u0111\u01b0\u1ee3c <\/span>ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c thay \u0111\u1ed5i, chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn.\u00a0<\/span><\/p>\n \u0110\u1ed3ng th\u1eddi, c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean c\u0169ng th\u1ec3 hi\u1ec7n r\u1eb1ng doanh nghi\u1ec7p \u0111ang quan t\u00e2m t\u1edbi c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, t\u1ea1o ra c\u00e1i nh\u00ecn chuy\u00ean nghi\u1ec7p t\u1edbi doanh nghi\u1ec7p trong con m\u1eaft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n <\/a><\/p>\n Vi\u1ec7c li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng m\u1edf l\u00f2ng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00e1c cu\u1ed9c trao \u0111\u1ed5i s\u1ebd ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n v\u00e0 gia t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng.<\/span><\/p>\n M\u1ed9t s\u1ed1 \u0111i\u1ec1u n\u00ean l\u00e0m trong khi trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng:\u00a0<\/span><\/p>\n Ph\u1ea7n m\u1ec1m MISA AMIS CRM<\/a> <\/strong>gi\u00fap <\/span>ghi ch\u00e9p, l\u01b0u tr\u1eef l\u1ea1i to\u00e0n b\u1ed9 l\u1ecbch s\u1eed trao \u0111\u1ed5i, t\u01b0\u01a1ng t\u00e1c, giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng gi\u00fap nh\u00e2n vi\u00ean n\u1eafm b\u1eaft m\u1ecdi th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ed9i ng\u0169 c\u00f3 c\u00e1i nh\u00ecn xuy\u00ean su\u1ed1t v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9 \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng trong c\u00e1c giao d\u1ecbch. T\u1ee9c th\u1eddi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c l\u1ecbch s\u1eed trao \u0111\u1ed5i, giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb khi mua h\u00e0ng \u0111\u1ebfn hi\u1ec7n t\u1ea1i, gi\u00fap nh\u00e2n vi\u00ean kinh doanh hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 b\u00e1n ch\u00e9o c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean m\u1edbi c\u00f3 th\u1ec3 nh\u1eadn b\u00e0n giao d\u1eef li\u1ec7u v\u00e0 n\u1eafm b\u1eaft to\u00e0n b\u1ed9 l\u1ecbch s\u1eed giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp t\u1ee5c ch\u0103m s\u00f3c.<\/span><\/p>\n <\/p>\n \u0110\u0102NG K\u00dd NH\u1eacN T\u00c0I KHO\u1ea2N TR\u1ea2I NGHI\u1ec6M MI\u1ec4N PH\u00cd CRM:<\/strong><\/span><\/p>\n Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n v\u00f4 c\u00f9ng quan tr\u1ecdng trong th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p, v\u00ec h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c nghe tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 nh\u1eefng g\u00ec c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n ngay l\u1eadp t\u1ee9c.\u00a0<\/span><\/p>\n Kh\u00e1ch h\u00e0ng lu\u00f4n mong mu\u1ed1n c\u00f3 nh\u1eefng c\u00e1ch \u0111\u1ec3 ph\u1ea3n h\u1ed3i l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 tr\u00ean trang Web, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c hotline v\u00e0 lu\u00f4n hi v\u1ecdng nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p l\u1eafng nghe v\u00e0 th\u1ef1c hi\u1ec7n.\u00a0<\/span><\/p>\n C\u00e1c doanh nghi\u1ec7p n\u00ean ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, t\u1ed1t nh\u1ea5t l\u00e0 ngay khi m\u00f3n h\u00e0ng \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng. Ngo\u00e0i vi\u1ec7c khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m, doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c tr\u00ean m\u1ee5c \u0111\u00e1nh gi\u00e1, m\u1ea1ng x\u00e3 h\u1ed9i n\u1ebfu h\u1ecd v\u1eeba \u00fd, ho\u1eb7c ti\u1ebfp nh\u1eadn c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n Sau khi ghi l\u1ea1i c\u00e1c ph\u1ea3n h\u1ed3i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i th\u1ea3o lu\u1eadn \u0111\u1ec3 c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ng\u0103n ch\u1eb7n c\u00e1c v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 x\u1ea3y ra trong t\u01b0\u01a1ng lai.<\/span><\/p>\n >> \u0110\u1ecdc th\u00eam: <\/span>[H\u01b0\u1edbng d\u1eabn] 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/a><\/p>\n <\/a><\/p>\n S\u1ef1 c\u1ed1 l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi v\u1edbi b\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p n\u00e0o v\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng s\u1ebd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, n\u1ebfu s\u1ef1 c\u1ed1 x\u1ea3y ra, c\u00e1c doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng theo nh\u1eefng b\u01b0\u1edbc sau:<\/span><\/p>\n Lu\u00f4n ghi nh\u1edb r\u1eb1ng: ch\u00ednh kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n l\u1ee3i nhu\u1eadn ch\u00ednh c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p n\u00ean th\u01b0\u1eddng xuy\u00ean c\u00f3 c\u00e1c \u0111\u1ed9ng th\u00e1i th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 c\u1ea3m k\u00edch t\u1edbi kh\u00e1ch h\u00e0ng, d\u00f9 l\u1edbn hay nh\u1ecf nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t gi\u1eefa hai b\u00ean.<\/span><\/p>\n C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n \u0111i\u1ec1u n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng, \u0111i\u1ec3n h\u00ecnh nh\u01b0:<\/span><\/p>\n Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, h\u1ecd s\u1ebd tr\u1edf n\u00ean g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 nh\u1ecf nh\u01b0ng l\u1ea1i mang \u00fd ngh\u0129a l\u1edbn gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh.\u00a0<\/span><\/p>\n >> \u0110\u1ecdc th\u00eam: <\/span>K\u1ecbch b\u1ea3n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n – nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd<\/span><\/a><\/p>\n D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00f3ng vai tr\u00f2 to l\u1edbn trong vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u1eefng v\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n C\u00e1c c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/span><\/p>\n >> \u0110\u1ecdc th\u00eam: <\/span>8 T\u00ecnh hu\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng g\u1eb7p v\u00e0 c\u00e1ch x\u1eed l\u00fd<\/span><\/a><\/p>\n <\/a><\/p>\n M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t \u0111\u1eb9p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean vi\u1ec7c doanh nghi\u1ec7p mang t\u1edbi cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c trong su\u1ed1t qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 sau b\u00e1n h\u00e0ng. <\/span>Ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/span><\/a> l\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 to\u00e0n di\u1ec7n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o gi\u1ea3i ph\u00e1p <\/span>CRM <\/span>s\u1ebd gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9 nh\u1edd t\u00ednh n\u0103ng qu\u1ea3n l\u00fd data kh\u00e1ch h\u00e0ng t\u1eadp trung. Th\u00f4ng qua d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi, t\u00e2m t\u01b0, insight c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing – B\u00e1n h\u00e0ng – Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.<\/span><\/p>\n L\u1ea5y v\u00ed d\u1ee5 <\/span>B\u1ed9 c\u00f4ng c\u1ee5 MISA AMIS CRM<\/span><\/a> bao g\u1ed3m c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng Marketing – B\u00e1n h\u00e0ng – Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong> cho doanh nghi\u1ec7p:<\/span><\/p>\n T\u1ea5t c\u1ea3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung tr\u00ean ph\u1ea7n m\u1ec1m t\u1eeb th\u00f4ng tin li\u00ean h\u1ec7, l\u1ecbch s\u1eed trao \u0111\u1ed5i, l\u1ecbch s\u1eed giao d\u1ecbch. D\u1eef li\u1ec7u t\u1eadp trung s\u1ebd gi\u00fap cho nh\u00e2n vi\u00ean kinh doanh th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 k\u1ecbch b\u1ea3n t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t sale th\u00e0nh c\u00f4ng. Nh\u00e2n vi\u00ean m\u1edbi nh\u1eadn b\u00e0n giao d\u1ec5 d\u00e0ng \u0111\u1ecdc l\u1ea1i l\u1ecbch s\u1eed tr\u00f2 chuy\u1ec7n \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng t\u01b0 v\u1ea5n\/ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n. \u0110\u1ed9i ng\u0169 ch\u0103m s\u00f3c th\u1ea5u hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 m\u00e0 kh\u00e1ch h\u00e0ng kh\u00e1c g\u1eb7p ph\u1ea3i \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o h\u1ecd h\u00e0i l\u00f2ng khi mua h\u00e0ng.<\/span><\/p>\n <\/p>\n \u0110\u0102NG K\u00dd NH\u1eacN T\u00c0I KHO\u1ea2N TR\u1ea2I NGHI\u1ec6M C\u00d4NG C\u1ee4 AMIS CRM:<\/strong><\/span><\/p>\nI. Quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n
II. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng<\/b><\/h2>\n
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1. T\u0103ng doanh thu c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n
2. Gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/b><\/h3>\n
3. Gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n
4. Ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n
5. T\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n
III. 7 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h2>\n
1. X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/b><\/h3>\n
2. T\u00edch c\u1ef1c li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n
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<\/a><\/h3>\n
3. L\u1eafng nghe c\u00e1c ph\u1ea3n h\u1ed3i<\/b><\/h3>\n
4. X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n
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5. Lu\u00f4n t\u00f4n tr\u1ecdng kh\u00e1ch h\u00e0ng<\/b><\/h3>\n
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6. T\u0103ng c\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/b><\/h3>\n
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7. S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng CRM \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/strong><\/h3>\n
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