{"id":39917,"date":"2022-02-27T21:32:14","date_gmt":"2022-02-27T14:32:14","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=39917"},"modified":"2024-07-16T08:45:23","modified_gmt":"2024-07-16T01:45:23","slug":"cach-xay-dung-moi-quan-he-voi-khach-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/39917\/cach-xay-dung-moi-quan-he-voi-khach-hang\/","title":{"rendered":"7 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

N\u1ec1n kinh t\u1ebf ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, nhu c\u1ea7u mua s\u1eafm gia t\u0103ng li\u00ean t\u1ee5c, th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, m\u1edf ra v\u00f4 v\u00e0n l\u1ef1a ch\u1ecdn d\u00e0nh cho kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi khi\u1ebfn c\u00e1c doanh nghi\u1ec7p \u201c\u0111au \u0111\u00e1u\u201d \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, song c\u0169ng m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1edbi tay nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, MISA AMIS s\u1ebd g\u1eedi \u0111\u1ebfn b\u00e0i c\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/strong><\/p>\n

\"\"<\/p>\n

I. Quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h2>\n

Quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh c\u00e1c doanh nghi\u1ec7p g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, giao ti\u1ebfp v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd, x\u00e2y d\u1ef1ng c\u00e1c ch\u00ednh s\u00e1ch nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.\u00a0<\/span><\/p>\n

Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c trong m\u1ecdi giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh <\/span>tr\u1ea3i nghi\u1ec7m<\/span>, t\u1eeb \u0111\u00f3 m\u1ed1i quan h\u1ec7 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh d\u1ea7n theo th\u1eddi gian. Khi \u0111\u00f3, trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n c\u00f3 xu\u1ea5t hi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, ngay khi s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c ti\u1ec7n \u00edch li\u00ean quan t\u1edbi doanh nghi\u1ec7p \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.\u00a0<\/span><\/p>\n

Th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p s\u1ebd ch\u1ecdn c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a th\u00f4ng tin t\u1edbi kh\u00e1ch h\u00e0ng, v\u00ed d\u1ee5 nh\u01b0 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c l\u00e0 th\u01b0 xin l\u1ed7i t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ch\u01b0a h\u00e0i l\u00f2ng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u c\u00e1c ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c.\u00a0<\/span><\/p>\n

II. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng<\/b><\/h2>\n
\n

Theo c\u00e1c kh\u1ea3o s\u00e1t cho th\u1ea5y: g\u1ea7n 56% kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 ch\u1ecdn r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u c\u0169 c\u1ee7a h\u1ecd v\u00ec tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng t\u1ed1t. Con s\u1ed1 n\u00e0y t\u0103ng l\u00ean t\u1edbi 68% khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<\/blockquote>\n

Do \u0111\u00f3, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u00e0 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, v\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p nh\u01b0:\u00a0<\/span><\/p>\n

1. T\u0103ng doanh thu c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 ngu\u1ed3n doanh thu c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. Vi\u1ec7c \u0111\u01b0a ra nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 t\u0103ng c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p ch\u1ed1t \u0111\u01a1n th\u00e0nh c\u00f4ng v\u1edbi c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n

2. Gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/b><\/h3>\n

\"\"Vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng c\u00e1c ph\u01b0\u01a1ng \u00e1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch b\u00e1n v\u00e0 sau b\u00e1n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i\u2026 nh\u1eb1m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u \u0111\u00f3 tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

3. Gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c suy ngh\u0129 v\u00e0 \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

V\u1edbi nh\u1eefng th\u00f4ng tin \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, khuy\u1ebfn m\u00e3i, c\u00e1c t\u1ed5ng \u0111\u00e0i h\u1ed7 tr\u1ee3,… m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 \u0111\u00fang nhu c\u1ea7u, nh\u1eb1m gia t\u0103ng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

>> \u0110\u1ecdc th\u00eam: <\/span>c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/a><\/p>\n

4. Ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

X\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean t\u00edch c\u1ef1c h\u01a1n trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

C\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p sau khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i x\u1ee9ng \u0111\u00e1ng, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng \u201cnh\u00e0 \u1ee7ng h\u1ed9\u201d. C\u00f9ng v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n tr\u00ean Internet, l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ef1 nhi\u00ean c\u1ee7a doanh nghi\u1ec7p s\u1ebd d\u1ea7n ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch \u0111\u00e1ng kinh ng\u1ea1c.\u00a0<\/span><\/p>\n

5. T\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n

Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p \u0111ang c\u00f9ng h\u01b0\u1edbng t\u1edbi chung m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng, v\u00e0 kh\u00e1ch h\u00e0ng d\u0129 nhi\u00ean l\u00e0 s\u1ebd lu\u00f4n ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng nh\u1ea5t cho h\u1ecd.\u00a0<\/span><\/p>\n

Do \u0111\u00f3, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ef7 l\u1ec7 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn, gi\u00fap cho quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

III. 7 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

1. X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c <\/span>kh\u00e1ch h\u00e0ng muc ti\u00eau <\/span><\/a>mu\u1ed1n h\u01b0\u1edbng t\u1edbi l\u00e0 ai, c\u00f3 nhu c\u1ea7u g\u00ec v\u00e0 mong mu\u1ed1n \u0111i\u1ec1u g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi h\u1ecd.<\/span><\/p>\n

C\u00e1c d\u1eef li\u1ec7u tr\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua h\u1ec7 th\u1ed1ng ph\u1ea3n h\u1ed3i –\u00a0 tr\u1ee3 gi\u00fap kh\u00e1ch h\u00e0ng, c\u00e1c phi\u1ebfu kh\u1ea3o s\u00e1t nhanh ho\u1eb7c trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 li\u00ean l\u1ea1c nh\u01b0 g\u1eafn c\u1eeda s\u1ed5 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean trang Web doanh nghi\u1ec7p, g\u1eafn \u0111\u01b0\u1eddng d\u1eabn t\u1edbi trang li\u00ean l\u1ea1c nh\u01b0 Zalo, Messenger c\u0169ng s\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, do kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ec7n l\u1ee3i.<\/span><\/p>\n

Qua \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1c h\u1ecda \u0111\u01b0\u1ee3c <\/span>ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/span><\/a>, \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c thay \u0111\u1ed5i, chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn.\u00a0<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u00e1c h\u00e0nh \u0111\u1ed9ng tr\u00ean c\u0169ng th\u1ec3 hi\u1ec7n r\u1eb1ng doanh nghi\u1ec7p \u0111ang quan t\u00e2m t\u1edbi c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, t\u1ea1o ra c\u00e1i nh\u00ecn chuy\u00ean nghi\u1ec7p t\u1edbi doanh nghi\u1ec7p trong con m\u1eaft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

\"\"<\/a><\/p>\n

2. T\u00edch c\u1ef1c li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Vi\u1ec7c li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng m\u1edf l\u00f2ng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00e1c cu\u1ed9c trao \u0111\u1ed5i s\u1ebd ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n v\u00e0 gia t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng.<\/span><\/p>\n

M\u1ed9t s\u1ed1 \u0111i\u1ec1u n\u00ean l\u00e0m trong khi trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng:\u00a0<\/span><\/p>\n