{"id":37718,"date":"2022-02-08T20:13:11","date_gmt":"2022-02-08T13:13:11","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=37718"},"modified":"2024-06-19T16:29:07","modified_gmt":"2024-06-19T09:29:07","slug":"he-thong-cham-soc-khach-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/37718\/he-thong-cham-soc-khach-hang\/","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"
Vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u00a0<\/b>chuy\u00ean nghi\u1ec7p s\u1ebd quy\u1ebft \u0111\u1ecbnh r\u1ea5t nhi\u1ec1u \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Nh\u01b0ng \u0111\u00e2u s\u1ebd l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n ph\u1ea3i xem x\u00e9t trong x\u00e2y d\u1ef1ng b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng?<\/p>\n Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (Customer Care) hay d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u2013 vi\u1ebft t\u1eaft CSKH l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng (ho\u1eb7c v\u01b0\u1ee3t m\u1ee9c mong \u0111\u1ee3i). B\u1ea1n s\u1ebd ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo c\u00e1ch m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch.<\/span><\/p>\n Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong Marketing. \u0110\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, CSKH ch\u00ednh l\u00e0 v\u0169 kh\u00ed c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng nh\u1eefng ganh \u0111ua nhau v\u1ec1 s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n v\u1ec1 d\u1ecbch v\u1ee5 \u2013 trong \u0111\u00f3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n <\/span><\/p>\n H\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a kh\u00e1ch (t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i). \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng vi\u1ec7c c\u00f3 t\u1ea7m quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. N\u1ebfu mu\u1ed1n b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch b\u00e0i b\u1ea3n, t\u1ec9 m\u1ec9.<\/span><\/p>\n M\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/span><\/p>\n \u0110\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p, b\u00e0i b\u1ea3n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m theo quy tr\u00ecnh 5 b\u01b0\u1edbc nh\u01b0 sau:<\/span><\/p>\n M\u1ed7i c\u00f4ng vi\u1ec7c m\u00e0 doanh nghi\u1ec7p l\u00e0m n\u00ean c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft. Kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao ch\u00ednh l\u00e0 nh\u1edd v\u00e0o s\u1ef1 chi ti\u1ebft nh\u1ea5t c\u1ee7a m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng ra. V\u00e0 c\u0169ng kh\u00f4ng tr\u1eeb vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nhi\u1ec1u khi n\u00f3 s\u1ebd l\u00e0 c\u00e1i c\u1ea7n nhi\u1ec1u h\u01a1n. B\u1edfi v\u00ec ti\u1ebfp x\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 con ng\u01b0\u1eddi v\u00e0 h\u1ecd c\u00f3 s\u1ef1 nh\u1eadn \u0111\u1ecbnh, c\u1ea3m x\u00fac v\u00e0 suy ngh\u0129 ri\u00eang. S\u1ebd kh\u00f4ng d\u1ec5 d\u00e0ng g\u00ec khi ph\u1ea3i l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3.<\/span><\/p>\n M\u1ed9t s\u1ed1 th\u00f4ng tin quan trong cho m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ea1o l\u1eadp ra ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t g\u1ed3m:<\/span><\/p>\n >>\u0110\u1ecdc th\u00eam: C\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/p>\n B\u01b0\u1edbc ti\u1ebfp theo trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 x\u00e2y d\u1ef1ng b\u1ed9 ph\u1eadn ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t b\u1ed9 ph\u1eadn ti\u1ebfp nh\u1eadn c\u00e1c ph\u1ea3n h\u1ed3i nh\u1eb1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan nh\u01b0 h\u1ed7 tr\u1ee3, t\u01b0 v\u1ea5n nh\u1eb1m gi\u1ea3i \u0111\u00e1p m\u1ecdi v\u01b0\u1edbng m\u1eafc c\u1ee7a t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng .<\/span><\/p>\n >>\u0110\u1ecdc th\u00eam: [T\u1ed5ng h\u1ee3p] 9 KPI cho b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a> quan tr\u1ecdng nh\u1ea5t<\/p>\n Doanh nghi\u1ec7p n\u00ean ph\u1ea3i hi\u1ec3u r\u1eb1ng kh\u00f4ng ph\u1ea3i ai c\u0169ng \u0111\u00e3 c\u00f3 k\u0129 n\u0103ng v\u1ec1 vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nhi\u1ec1u nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m nhi\u1ec1u n\u0103m trong vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eefng v\u1ecb tr\u00ed c\u00f4ng ty c\u0169. Tuy nhi\u00ean c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng r\u1ea5t nhi\u1ec1u v\u00e0 kh\u00f4ng c\u00f3 kh\u00e1ch h\u00e0ng n\u00e0o gi\u1ed1ng nhau. V\u00ec th\u1ebf m\u00e0 vi\u1ec7c \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng kh\u00f4ng bao gi\u1edd th\u1eeba \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n C\u00f3 th\u1ec3 vi\u1ec7c \u0111\u00e0o t\u1ea1o ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng cho nh\u00e2n vi\u00ean s\u1ebd t\u1ed1n k\u00e9m kh\u00e1 nhi\u1ec1u, v\u1ec1 c\u1ea3 th\u1eddi gian l\u1eabn ti\u1ec1n b\u1ea1c. Nh\u01b0ng b\u1ea1n h\u00e3y coi nh\u01b0 \u0111\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 l\u00e3i trong t\u01b0\u01a1ng lai. Khi \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n c\u00f3 kinh nghi\u1ec7m d\u00e0y d\u1eb7n trong vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u0169 cho b\u1ea1n. Ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, h\u1ecd ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng khai th\u00e1c th\u00eam m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi cho doanh nghi\u1ec7p.<\/span><\/p>\nCh\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n
L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n
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5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n
B\u01b0\u1edbc 1: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n
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B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng b\u1ed9 ph\u1eadn ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n
B\u01b0\u1edbc 3: \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p<\/strong><\/h3>\n