{"id":30685,"date":"2024-10-02T11:38:06","date_gmt":"2024-10-02T04:38:06","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=30685"},"modified":"2024-11-14T15:11:32","modified_gmt":"2024-11-14T08:11:32","slug":"chien-luoc-kinh-doanh-quoc-te-cua-unilever","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/30685\/chien-luoc-kinh-doanh-quoc-te-cua-unilever\/","title":{"rendered":"&#8220;\u0110\u1ebf ch\u1ebf&#8221; Unilever &#038; chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a &#8220;g\u00e3 kh\u1ed5ng l\u1ed3&#8221; FMCG"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia n\u1ed5i ti\u1ebfng, Unilever \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng ph\u00e2n t\u00edch v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/b><\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, \u1edf cu\u1ed1i b\u00e0i vi\u1ebft n\u00e0y, MISA c\u00f3 \u0111\u00ednh k\u00e8m <span style=\"font-weight: 400;\"><a href=\"https:\/\/amis.misa.vn\/30685\/chien-luoc-kinh-doanh-quoc-te-cua-unilever\/#lV_Tai_tron_bo_mien_phi_mau_ke_hoach_kinh_doanh\" rel=\"\">b\u1ed9 file excel m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh<\/a>, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh chi ti\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-94549 aligncenter\" src=\"\/wp-content\/uploads\/2022\/11\/banner_ebook31_.png\" alt=\"\" width=\"1200\" height=\"611\" srcset=\"\/wp-content\/uploads\/2022\/11\/banner_ebook31_.png 1200w, \/wp-content\/uploads\/2022\/11\/banner_ebook31_-500x255.png 500w, \/wp-content\/uploads\/2022\/11\/banner_ebook31_-1024x521.png 1024w, \/wp-content\/uploads\/2022\/11\/banner_ebook31_-768x391.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>l. Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia Unilever<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo<\/span> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Main_Page\" target=\"_blank\" rel=\"noopener\"><b>Wikipedia<\/b><\/a><span style=\"font-weight: 400;\">, Unilever l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi tr\u00ean l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c v\u1ec7 sinh c\u00e1 nh\u00e2n v\u00e0 gia \u0111\u00ecnh, th\u1ee9c \u0103n, tr\u00e0 v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1eeb tr\u00e0.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay Unilever \u0111ang kinh doanh 3 d\u00f2ng s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0:\u00a0\u00a0\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f2ng th\u1ef1c ph\u1ea9m d\u00f9ng cho ch\u1ebf bi\u1ebfn v\u00e0 \u0103n u\u1ed1ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f2ng s\u1ea3n ph\u1ea9m v\u1ec7 sinh v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f2ng s\u1ea3n ph\u1ea9m gi\u1eb7t t\u1ea9y cho qu\u1ea7n \u00e1o v\u00e0 \u0111\u1ed3 d\u00f9ng trong nh\u00e0.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi 3 d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n nay Unilever \u0111ang s\u1edf h\u1eefu h\u01a1n 400 nh\u00e3n hi\u1ec7u, trong \u0111\u00f3 c\u00f3 r\u1ea5t nhi\u1ec1u\u00a0 nh\u00e3n hi\u1ec7u n\u1ed5i\u00a0 ti\u1ebfng nh\u1ea5t c\u00f3\u00a0 th\u1ec3\u00a0 k\u1ec3 \u0111\u1ebfn OMO,\u00a0 Surf,\u00a0 Lux, Dove,\u00a0 Knorr, Comfort,\u00a0 Vaseline, Hazeline, Ponds,\u00a0 P\/S,\u00a0 Signal, Close Up,\u00a0 AXE,\u00a0 Rexona, Vim, Cif (Jif), Sunsilk, Sunlight\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c nh\u00e3n hi\u1ec7u ti\u00eau bi\u1ec3u c\u1ee7a Unilever \u0111\u01b0\u1ee3c ti\u00eau d\u00f9ng v\u00e0 ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n c\u1ea7u nh\u01b0 Lipton, Knorr, Cornetto, Omo, Lux, Vim, Lifebuoy, Dove, Close-Up, Sunsilk, Clear, Pond\u2019s, Hazeline, Vaseline, \u2026 v\u1edbi doanh thu tr\u00ean h\u00e0ng tri\u1ec7u \u0111\u00f4 cho m\u1ed7i nh\u00e3n hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng t\u1ecf Unilever l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c kinh doanh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng(Personal Care). C\u00f9ng v\u1edbi Procter &amp; Gamble ( P&amp;G), Unilever hi\u1ec7n \u0111ang th\u1ed1ng tr\u1ecb kh\u1eafp th\u1ebf gi\u1edbi v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30687\" src=\"\/wp-content\/uploads\/2021\/11\/chien-luoc-kinh-doanh-quoc-te-cua-unilever.png\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a unilever\" width=\"1640\" height=\"924\" srcset=\"\/wp-content\/uploads\/2021\/11\/chien-luoc-kinh-doanh-quoc-te-cua-unilever.png 1640w, \/wp-content\/uploads\/2021\/11\/chien-luoc-kinh-doanh-quoc-te-cua-unilever-300x169.png 300w, \/wp-content\/uploads\/2021\/11\/chien-luoc-kinh-doanh-quoc-te-cua-unilever-1024x577.png 1024w, \/wp-content\/uploads\/2021\/11\/chien-luoc-kinh-doanh-quoc-te-cua-unilever-768x433.png 768w, \/wp-content\/uploads\/2021\/11\/chien-luoc-kinh-doanh-quoc-te-cua-unilever-1536x865.png 1536w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh v\u00e0 \u0111\u1eb7t nhi\u1ec1u chi nh\u00e1nh tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a Unilever. Unilever Vi\u1ec7t Nam \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1995 c\u0169ng l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a Unilever. Unilever Vi\u1ec7t Nam th\u1ef1c ch\u1ea5t l\u00e0 t\u1eadp h\u1ee3p c\u1ee7a ba c\u00f4ng ty ri\u00eang bi\u1ec7t: Li\u00ean doanh Lever Vi\u1ec7t Nam c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i H\u00e0 N\u1ed9i, Elida P\/S t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 ch\u00ed Minh v\u00e0 C\u00f4ng ty Best Food c\u0169ng \u0111\u1eb7t t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever Vi\u1ec7t Nam hi\u1ec7n nay c\u00f3 5 nh\u00e0 m\u00e1y t\u1ea1i H\u00e0 N\u1ed9i, C\u1ee7 Chi, Th\u1ee7 \u0110\u1ee9c v\u00e0 khu c\u00f4ng nghi\u1ec7p Bi\u00ean Ho\u00e0. C\u00f4ng ty hi\u1ec7n t\u1ea1i c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i b\u00e1n h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c th\u00f4ng qua h\u01a1n 350 nh\u00e0 ph\u00e2n ph\u1ed1i l\u1edbn v\u00e0 h\u01a1n 150.000 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. Hi\u1ec7n nay c\u00f4ng ty \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 35-40% v\u00e0 tuy\u1ec3n d\u1ee5ng h\u01a1n 2000 nh\u00e2n vi\u00ean. Ngo\u00e0i ra c\u00f4ng ty c\u00f2n h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u nh\u00e0 m\u00e1y x\u00ed nghi\u1ec7p n\u1ed9i \u0111\u1ecba trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t gia c\u00f4ng, cung \u1ee9ng nguy\u00ean v\u1eadt li\u1ec7u s\u1ea3n xu\u1ea5t v\u00e0 bao b\u00ec th\u00e0nh ph\u1ea9m.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ee3p\u00a0 t\u00e1c kinh doanh n\u00e0y \u0111\u00e3 gi\u00fap Unilever Vi\u1ec7t Nam ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1eadp kh\u1ea9u h\u1ea1 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi c\u00f4ng ty c\u0169ng gi\u00fap \u0111\u1ee1 c\u00e1c \u0111\u1ed1i t\u00e1c Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n s\u1ea3n xu\u1ea5t, \u0111\u1ea3m b\u1ea3o thu nh\u1eadp cho c\u00e1c nh\u00e2n vi\u00ean v\u00e0 t\u1ea1o th\u00eam kho\u1ea3ng 5500 vi\u1ec7c l\u00e0m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngay sau khi \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng n\u0103m 1995, c\u00e1c s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng c\u1ee7a Unilever nh\u01b0 Omo, Sunsilk, Clear, Dove, Pond\u2019s, Close-up, Cornetto, Paddle Pop, Lipton, Knorr.. c\u00f9ng c\u00e1c nh\u00e3n h\u00e0ng truy\u1ec1n th\u1ed1ng c\u1ee7a Vi\u1ec7t Nam l\u00e0 Viso, v\u00e0 P\/S \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u r\u1ed9ng r\u00e3i v\u00e0 v\u1edbi \u01b0u th\u1ebf v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n h\u1ea3o v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd ph\u00f9 h\u1ee3p v\u1edbi t\u00fai ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam cho n\u00ean c\u00e1c nh\u00e3n h\u00e0ng n\u00e0y \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh nh\u1eefng h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c ti\u00eau d\u00f9ng nhi\u1ec1u nh\u1ea5t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever \u0111\u00e3 nhanh ch\u00f3ng c\u00f3 l\u00e3i v\u00e0 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn kh\u00f4ng nh\u1ecf tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nh\u01b0 v\u1eady Unilever Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng t\u1ecf r\u1eb1ng m\u00ecnh l\u00e0 c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i th\u00e0nh c\u00f4ng nh\u1ea5t \u1edf Vi\u1ec7t Nam hi\u1ec7n nay.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh Unilever Vi\u1ec7t Nam c\u0169ng t\u00edch c\u1ef1c \u0111\u00f3ng g\u00f3p v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, nh\u00e2n \u0111\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e0ng n\u0103m c\u00f4ng ty \u0111\u00f3ng g\u00f3p kho\u1ea3ng 2 tri\u1ec7u \u0111\u00f4 la v\u00e0o ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00f4ng ty \u0111\u00e3 vinh d\u1ef1 \u0111\u01b0\u1ee3c nh\u1eadn b\u1eb1ng khen c\u1ee7a th\u1ee7 t\u01b0\u1edbng ch\u00ednh ph\u1ee7 n\u01b0\u1edbc ta v\u00ec \u0111\u00e3 c\u00f3 th\u00e0nh t\u00edch trong s\u1ea3n xu\u1ea5t kinh doanh v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3\u00a0 h\u1ed9i, nh\u00e2n \u0111\u1ea1o, gi\u00e1o d\u1ee5c, gi\u00e1o d\u1ee5c s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30689\" src=\"\/wp-content\/uploads\/2021\/11\/gioi-thieu-ve-unilever-1.jpg\" alt=\"gi\u1edbi thi\u1ec7u v\u1ec1 unilever\" width=\"1365\" height=\"563\" srcset=\"\/wp-content\/uploads\/2021\/11\/gioi-thieu-ve-unilever-1.jpg 1365w, \/wp-content\/uploads\/2021\/11\/gioi-thieu-ve-unilever-1-300x124.jpg 300w, \/wp-content\/uploads\/2021\/11\/gioi-thieu-ve-unilever-1-1024x422.jpg 1024w, \/wp-content\/uploads\/2021\/11\/gioi-thieu-ve-unilever-1-768x317.jpg 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>ll. Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Unilever<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh SWOT l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p bi\u1ebft \u0111\u1ebfn v\u00e0 \u00e1p d\u1ee5ng b\u1edfi t\u00ednh h\u1eefu \u00edch trong vi\u1ec7c gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng b\u00ean trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p \u0111\u1ec3 t\u1eeb \u0111\u00f3 thi\u1ebft l\u1eadp n\u00ean c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u0169ng nh\u01b0 k\u1ebf ho\u1ea1ch kinh doanh ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SWOT l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 4 t\u1eeb: Strengths (\u0110i\u1ec3m m\u1ea1nh), Weaknesses (\u0110i\u1ec3m y\u1ebfu), Opportunities (C\u01a1 h\u1ed9i) v\u00e0 Threats (Th\u00e1ch th\u1ee9c) \u2013 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong 4 y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh SWOT, \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu l\u00e0 2 y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi 2 y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c. Th\u01b0\u1eddng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 li\u00ean quan t\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u00f4ng ty, t\u00e0i s\u1ea3n thu\u1ed9c v\u1ec1 doanh nghi\u1ec7p, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m,\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, 2 y\u1ebfu t\u1ed1 c\u00f2n l\u1ea1i l\u00e0 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u00e0 mang t\u00ednh v\u0129 m\u00f4. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c 2 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i n\u00e0y. Doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, nh\u01b0ng c\u0169ng ph\u1ea3i quan t\u00e2m v\u00e0 \u0111\u1ec1 ph\u00f2ng t\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 x\u1ea3y ra b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/span><\/p>\n<p style=\"text-align: justify;\"><b><i>\u0110\u1ecdc chi ti\u1ebft h\u01a1n v\u1ec1 m\u00f4 h\u00ecnh SWOT t\u1ea1i b\u00e0i vi\u1ebft<\/i><\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/amis.misa.vn\/21593\/mo-hinh-swot\/\" target=\"_blank\" rel=\"noopener\"><b>M\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec &amp; 7 b\u01b0\u1edbc ph\u00e2n t\u00edch SWOT<\/b><\/a><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21610\" src=\"\/wp-content\/uploads\/2021\/08\/yeu-to-trong-SWOT.jpg\" alt=\"m\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec\" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/08\/yeu-to-trong-SWOT.jpg 626w, \/wp-content\/uploads\/2021\/08\/yeu-to-trong-SWOT-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi Unilever, nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a t\u1eadp \u0111o\u00e0n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch nh\u01b0 sau.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>1. \u0110i\u1ec3m m\u1ea1nh (Strengths)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1ec1 \u0111i\u1ec3m m\u1ea1nh trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Unilever, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 m\u1ed9t s\u1ed1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh n\u1ed5i b\u1eadt d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 c\u1ee7a Unilever lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 \u0111\u1ea7u t\u01b0 th\u1ecfa \u0111\u00e1ng. Unilever lu\u00f4n n\u1ed7 l\u1ef1c \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh s\u00e1ng t\u1ea1o, ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng y\u00eau c\u1ea7u thay \u0111\u1ed5i c\u1ee7a Kh\u00e1ch h\u00e0ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ea1nh\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever c\u00f3 m\u1eb7t tr\u00ean h\u01a1n 190 qu\u1ed1c gia v\u00e0 c\u00f3 l\u1ebd s\u1ebd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y b\u1ea5t k\u1ef3 m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0o kh\u00f4ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Theo b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m 2020, Unilever t\u1ef1 h\u00e0o l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty l\u1edbn nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u v\u1edbi \u0111i\u1ec3m m\u1ea1nh v\u1ec1 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30691\" src=\"\/wp-content\/uploads\/2021\/11\/thuong-hieu-cua-unilever.jpg\" alt=\"th\u01b0\u01a1ng hi\u1ec7u unilever\" width=\"659\" height=\"378\" srcset=\"\/wp-content\/uploads\/2021\/11\/thuong-hieu-cua-unilever.jpg 659w, \/wp-content\/uploads\/2021\/11\/thuong-hieu-cua-unilever-300x172.jpg 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/p>\n<h4 style=\"text-align: justify;\"><b>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m linh \u0111\u1ed9ng\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/18315\/10-chien-luoc-dinh-gia-san-pham-pho-bien-trong-marketing\" target=\"_blank\" rel=\"noopener\"><b>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m<\/b><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p ch\u1ecdn l\u1ef1a \u0111\u01b0\u1ee3c gi\u00e1 b\u00e1n t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u1ed5 \u0111\u00f4ng trong khi xem x\u00e9t nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh gi\u00e1 linh \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111\u1ecbnh gi\u00e1 theo y\u00eau c\u1ea7u ho\u1eb7c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean th\u1eddi gian. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t trong \u0111\u00f3 gi\u00e1 b\u00e1n dao \u0111\u1ed9ng d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><b><i>\u0110\u1ecdc th\u00eam<\/i><\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/amis.misa.vn\/18315\/10-chien-luoc-dinh-gia-san-pham-pho-bien-trong-marketing\" target=\"_blank\" rel=\"noopener\"><b>\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? 10 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn trong marketing<\/b><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u1edbn, Unilever c\u00f3 quy\u1ec1n \u00e1p d\u1ee5ng c\u00e1c ch\u00ednh s\u00e1ch v\u1ec1 gi\u00e1 m\u1ed9t c\u00e1ch linh ho\u1ea1t, t\u00f9y v\u00e0o t\u1eebng th\u1eddi \u0111i\u1ec3m, t\u00f9y theo m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi tr\u1ea3 chi ph\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ecdi t\u1ea7ng l\u1edbp Kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2. \u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, t\u1eadp \u0111o\u00e0n Unilever c\u0169ng c\u00f3 nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ea7n ph\u1ea3i kh\u1eafc ph\u1ee5c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 nh\u1eefng \u0111i\u1ec3m y\u1ebfu ch\u00ednh trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Unilever c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ec3 \u0111\u1ebfn nh\u01b0 sau:\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c nh\u00e0 b\u00e1n l\u1ebb\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t \u0111i\u1ec3m y\u1ebfu c\u1ee7a Unilever l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.Unilever c\u1ea7n m\u1ea1ng l\u01b0\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. V\u1eady n\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua, quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua \u0111ang b\u1ecb chi ph\u1ed1i r\u1ea5t nhi\u1ec1u b\u1edfi t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>S\u1ea3n ph\u1ea9m d\u1ec5 b\u1ecb b\u1eaft ch\u01b0\u1edbc<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m c\u1ee7a Unilever th\u01b0\u1eddng d\u1ec5 b\u1ecb b\u1eaft ch\u01b0\u1edbc. C\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng c\u1ee7a Unilever r\u1ea5t d\u1ec5 b\u1ecb b\u1eaft ch\u01b0\u1edbc, copy ho\u1eb7c b\u1ecb thay th\u1ebf b\u1edfi c\u00e1c nh\u00e3n h\u00e0ng ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u1ef1.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3. C\u01a1 h\u1ed9i (Opportunities)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, Unilever c\u00f3 th\u1ec3 n\u1eafm b\u1eaft m\u1ed9t s\u1ed1 nh\u1eefng c\u01a1 h\u1ed9i c\u00f3 l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng nh\u01b0 sau:<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u h\u00f3a\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh to\u00e0n c\u1ea7u ho\u00e1, s\u1ef1 th\u00e2m nh\u1eadp c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y l\u1ed1i s\u1ed1ng ph\u01b0\u01a1ng t\u00e2y \u1edf ch\u00e2u \u00c1. \u0110i\u1ec1u n\u00e0y gi\u00fap Unilever c\u00f3 th\u1ec3 l\u1ee3i d\u1ee5ng \u0111\u1ecba v\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever, gi\u00fap ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng mang th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Xu h\u01b0\u1edbng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh v\u00e0 b\u1ec1n v\u1eefng\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n \u0111ang ng\u00e0y c\u00e0ng c\u00f3 \u00fd th\u1ee9c m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft v\u1ec1 t\u00ecnh h\u00ecnh s\u1ee9c kho\u1ebb c\u1ee7a b\u1ea3n th\u00e2n, c\u0169ng nh\u01b0 xu h\u01b0\u1edbng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh, b\u1ec1n v\u1eefng v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u01a1 h\u1ed9i n\u00e0y gi\u00fap Unilever c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn <\/span><a href=\"https:\/\/amis.misa.vn\/24566\/phan-khuc-thi-truong\/\" target=\"_blank\" rel=\"noopener\"><b>ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/b><\/a><span style=\"font-weight: 400;\"> m\u1edbi n\u1ed5i n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kho\u1ebb v\u00e0 s\u1ea3n ph\u1ea9m xanh.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4. Th\u00e1ch th\u1ee9c (Threats)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh c\u01a1 h\u1ed9i th\u00ec Unilever c\u0169ng c\u1ea7n \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 nh\u1eefng th\u00e1ch th\u1ee9c. C\u00e1c th\u00e1ch th\u1ee9c ch\u00ednh trong ph\u00e2n t\u00edch SWOT c\u1ee7a Unilever c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea nh\u01b0 sau:<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn nh\u01b0 Nestle ho\u1eb7c P&amp;G &#8211; nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang li\u00ean t\u1ee5c nghi\u00ean c\u1ee9u v\u00e0 tung ra th\u1ecb tr\u01b0\u1eddng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh. Ch\u00ednh \u0111i\u1ec1u n\u00e0y khi\u1ebfn cho Unilever li\u00ean t\u1ee5c ph\u1ea3i ch\u1ea1y \u0111ua tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf to\u00e0n c\u1ea7u\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cu\u1ed9c kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf to\u00e0n c\u1ea7u \u0111ang di\u1ec5n ra v\u00e0 tr\u1edf n\u00ean t\u1ed3i t\u1ec7 h\u01a1n n\u1eefa v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng t\u1edbi nhi\u1ec1u c\u00f4ng ty, k\u1ec3 c\u1ea3 c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Unilever.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>B\u1ea3ng ph\u00e2n t\u00edch SWOT c\u1ee7a Unilever<\/b><\/p>\n<table style=\"background-color: #e6d647;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>\u0110i\u1ec3m m\u1ea1nh\u00a0<\/b><\/td>\n<td style=\"text-align: center;\"><b>\u0110i\u1ec3m y\u1ebfu<\/b><\/td>\n<td style=\"text-align: center;\"><b>C\u01a1 h\u1ed9i<\/b><\/td>\n<td style=\"text-align: center;\"><b>Th\u00e1ch th\u1ee9c\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ea1nh\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m linh \u0111\u1ed9ng\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c nh\u00e0 b\u00e1n l\u1ebb\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m d\u1ec5 b\u1ecb b\u1eaft ch\u01b0\u1edbc<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u h\u00f3a\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh v\u00e0 b\u1ec1n v\u1eefng\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf to\u00e0n c\u1ea7u\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\"><b>lll. Ph\u00e2n t\u00edch chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia n\u1ed5i ti\u1ebfng. \u0110\u1ec3 tr\u1edf n\u00ean th\u00e0nh c\u00f4ng \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, Unilever \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c <\/span><a href=\"https:\/\/amis.misa.vn\/13549\/5-cach-xay-dung-chien-luoc-kinh-doanh-nam-2021-de-doi-mat-voi-su-bat-on-hau-covid\/\" target=\"_blank\" rel=\"noopener\"><b>chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/b><\/a><span style=\"font-weight: 400;\"> qu\u1ed1c t\u1ebf hi\u1ec7u qu\u1ea3. V\u1eady chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever l\u00e0 g\u00ec?\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>1. Chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf c\u1ee7a Unilever<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever, t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf (International Strategy).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u00ea\u0301n lu\u031b\u01a1\u0323c qu\u00f4\u0301c t\u00ea\u0301 la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c ca\u0323nh tranh nh\u0103\u0300m gia ta\u0306ng l\u01a1\u0323i nhu\u1ea1\u0302n b\u0103\u0300ng ca\u0301ch chuy\u00ea\u0309n giao va\u0300 khai tha\u0301c ca\u0301c sa\u0309n ph\u00e2\u0309m va\u0300 k\u0129 na\u0306ng vu\u031b\u01a1\u0323t tr\u1ecd\u0302i cu\u0309a doanh nghi\u1eb9\u0302p tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng nu\u031b\u01a1\u0301c ngoa\u0300i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sa\u0309n ph\u00e2\u0309m \u0111u\u031b\u01a1\u0323c thi\u00ea\u0301t k\u00ea\u0301, pha\u0301t tri\u00ea\u0309n, sa\u0309n xu\u00e2\u0301t va\u0300 tie\u0302u thu\u0323 \u01a1\u0309 thi\u0323 tru\u031b\u01a1\u0300ng n\u1ecd\u0302i \u0111i\u0323a r\u00f4\u0300i \u0111u\u031b\u01a1\u0323c ra nu\u031b\u01a1\u0301c ngoa\u0300i v\u01a1\u0301i nh\u01b0\u0303ng thi\u0301ch \u01b0\u0301ng kho\u0302ng \u0111a\u0301ng k\u00ea\u0309; ho\u1ea1\u0306c sa\u0309n ph\u00e2\u0309m \u0111u\u031b\u01a1\u0323c thi\u00ea\u0301t k\u00ea\u0301 hoa\u0300n toa\u0300n trong nu\u031b\u01a1\u0301c, co\u0300n vi\u1eb9\u0302c sa\u0309n xu\u00e2\u0301t va\u0300 tie\u0302u thu\u0323 giao cho ca\u0301c chi nha\u0301nh nu\u031b\u01a1\u0301c ngoa\u0300i th\u01b0\u0323c hi\u1eb9\u0302n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n tr\u01b0\u1edbc n\u0103m 1990, Unilever \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, \u0111\u1ed3ng th\u1eddi th\u1ed1ng nh\u1ea5t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng \u0111\u1ec1u gi\u1eefa c\u00e1c qu\u1ed1c gia.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi giai \u0111o\u1ea1n \u0111\u1ea7u n\u00e0y, Unilever \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf c\u1ee7a m\u00ecnh nh\u01b0 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 gi\u1ed1ng nhau \u1edf m\u1ecdi qu\u1ed1c gia m\u00e0 t\u1eadp \u0111o\u00e0n n\u00e0y \u0111ang hi\u1ec7n di\u1ec7n (ch\u1ec9 \u0111\u00e1p \u1ee9ng t\u1ed1i thi\u1ec3u c\u00e1c y\u00eau c\u1ea7u c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau \u1edf m\u1ecdi n\u01a1i (th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh nh\u1ecf c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch, nhu c\u1ea7u c\u1ee7a c\u00e1c qu\u1ed1c gia \u0111\u1ecba ph\u01b0\u01a1ng)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u00e0 \u0111i\u1ec1u ph\u1ed1i t\u1eadp trung c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf n\u00e0y c\u1ee7a Unilever, c\u00f4ng ty \u0111\u00e3 chuy\u1ec3n giao \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh ra n\u01b0\u1edbc ngo\u00e0i, t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c kinh nghi\u1ec7m s\u1ea3n xu\u1ea5t c\u0169ng nh\u01b0 \u01b0u th\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf, Unilever ch\u01b0a th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 qu\u1ed1c gia kh\u00e1c nhau.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30688\" src=\"\/wp-content\/uploads\/2021\/11\/chien-luoc-quoc-te-cua-unilever.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf unilever\" width=\"1200\" height=\"630\" srcset=\"\/wp-content\/uploads\/2021\/11\/chien-luoc-quoc-te-cua-unilever.jpg 1200w, \/wp-content\/uploads\/2021\/11\/chien-luoc-quoc-te-cua-unilever-300x158.jpg 300w, \/wp-content\/uploads\/2021\/11\/chien-luoc-quoc-te-cua-unilever-1024x538.jpg 1024w, \/wp-content\/uploads\/2021\/11\/chien-luoc-quoc-te-cua-unilever-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>2. Chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia c\u1ee7a Unilever<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eeb giai \u0111o\u1ea1n 1990-2000, chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever l\u00e0 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia (Multinational Strategy).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a qu\u00f4\u0301c gia la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c ca\u0323nh tranh nh\u0103\u0300m gia ta\u0306ng gia\u0301 tri\u0323 cu\u0309a sa\u0309n ph\u00e2\u0309m (t\u01b0\u0300 \u0111o\u0301 gia ta\u0306ng l\u01a1\u0323i nhu\u1ea1\u0302n) cu\u0309a doanh nghi\u1eb9\u0302p b\u0103\u0300ng ca\u0301ch thi\u0301ch \u01b0\u0301ng sa\u0309n ph\u00e2\u0309m v\u01a1\u0301i t\u01b0\u0300ng thi\u0323 tru\u031b\u01a1\u0300ng nu\u031b\u01a1\u0301c ngoa\u0300i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00ea\u0309 \u0111a\u0301p la\u0323i a\u0301p l\u01b0\u0323c thi\u0301ch \u01b0\u0301ng, m\u00f4\u0303i m\u1ecd\u0302t chi nha\u0301nh \u01a1\u0309 nu\u031b\u01a1\u0301c ngoa\u0300i th\u01b0\u0323c hi\u1eb9\u0302n h\u00e2\u0300u h\u00ea\u0301t t\u00e2\u0301t ca\u0309 hoa\u0323t \u0111\u1ecd\u0302ng ta\u0323o gia\u0301 tri\u0323 quan tro\u0323ng nhu\u031b sa\u0309n xu\u00e2\u0301t, marketing, pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m&#8230;\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng, Unilever \u0111\u00e3 chuy\u1ec3n sang \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a m\u00ecnh. T\u1eadp \u0111o\u00e0n n\u00e0y mu\u1ed1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c l\u1ee3i th\u1ebf theo v\u00f9ng, quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c \u0111\u1ea1i di\u1ec7n c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111i l\u1ea1i c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever c\u0169ng mong mu\u1ed1n c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi b\u1edfi ho\u1ea1t \u0111\u1ed9ng tinh gi\u1ea3m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever \u1edf giai \u0111o\u1ea1n n\u00e0y cho ph\u00e9p m\u1ed7i c\u00f4ng ty con \u1edf n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea3m nh\u1eadn lu\u00f4n vi\u1ec7c s\u1ea3n xu\u1ea5t, kinh doanh, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. M\u1ed7i c\u00f4ng ty s\u1ebd l\u00e0 m\u1ed9t trung t\u00e2m l\u1ee3i nhu\u1eadn ri\u00eang bi\u1ec7t v\u00e0 t\u1ef1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia cho ph\u00e9p nh\u00e0 qu\u1ea3n l\u00fd \u1edf m\u1ed7i c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p s\u1edf th\u00edch v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb \u1edf m\u1ed7i th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh nh\u01b0: kh\u00f3 chuy\u00ean s\u00e2u, hay tr\u00f9ng l\u1eb7p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, ngu\u1ed3n l\u1ef1c. Kh\u1ea3 n\u0103ng tr\u00f9ng c\u00f4ng vi\u1ec7c trong m\u1ed7i khu v\u1ef1c do c\u00e1c c\u00f4ng ty con c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng t\u1ea1o gi\u00e1 tr\u1ecb gi\u1ed1ng nhau \u1edf nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau, ch\u1ee9 kh\u00f4ng t\u1eadp trung v\u00e0o \u0111\u1ecba \u0111i\u1ec3m hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n<p>\u0110\u1ecdc th\u00eam: Ph\u1ea7n m\u1ec1m <a href=\"https:\/\/amis.misa.vn\/62776\/phan-mem-dms\/\">DMS l\u00e0 g\u00ec<\/a>? Top 8 h\u1ec7 th\u1ed1ng DMS t\u1ed1t nh\u1ea5t<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30686\" src=\"\/wp-content\/uploads\/2021\/11\/chien-luoc-da-quoc-gia-cua-unilever.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia c\u1ee7a unilever\" width=\"1400\" height=\"1050\" srcset=\"\/wp-content\/uploads\/2021\/11\/chien-luoc-da-quoc-gia-cua-unilever.jpg 1400w, \/wp-content\/uploads\/2021\/11\/chien-luoc-da-quoc-gia-cua-unilever-300x225.jpg 300w, \/wp-content\/uploads\/2021\/11\/chien-luoc-da-quoc-gia-cua-unilever-1024x768.jpg 1024w, \/wp-content\/uploads\/2021\/11\/chien-luoc-da-quoc-gia-cua-unilever-768x576.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><b>3. Chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean qu\u1ed1c gia c\u1ee7a Unilever<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay, chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Unilever l\u00e0 chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean qu\u1ed1c gia (Transnational Strategy).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u00ea\u0301n lu\u031b\u01a1\u0323c xuye\u0302n qu\u00f4\u0301c gia la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c ca\u0323nh tranh nh\u0103\u0300m gia ta\u0306ng l\u01a1\u0323i nhu\u1ea1\u0302n tho\u0302ng qua c\u0103\u0301t gia\u0309m chi phi\u0301 tre\u0302n pha\u0323m vi toa\u0300n c\u00e2\u0300u, \u0111\u00f4\u0300ng th\u01a1\u0300i gia ta\u0306ng gia\u0301 tri\u0323 b\u0103\u0300ng ca\u0301ch thi\u0301ch \u01b0\u0301ng sa\u0309n ph\u00e2\u0309m v\u01a1\u0301i t\u01b0\u0300ng thi\u0323 tru\u031b\u01a1\u0300ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ca\u0301c \u0111o\u031bn vi\u0323 kinh doanh co\u0301 quy\u00ea\u0300n t\u01b0\u0323 chu\u0309 cao trong th\u01b0\u0323c hi\u1eb9\u0302n ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh co\u031b ba\u0309n nhu\u031b sa\u0309n xu\u00e2\u0301t, marketing (\u0111\u00ea\u0309 thi\u0301ch \u01b0\u0301ng t\u00f4\u0301t), \u0111\u00f4\u0300ng th\u01a1\u0300i co\u0301 s\u01b0\u0323 ph\u00f4\u0301i h\u01a1\u0323p ch\u1ea1\u0306t che\u0303 v\u01a1\u0301i nhau (\u0111\u00ea\u0309 gia\u0309m chi phi\u0301).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u00ea\u0301n lu\u031b\u01a1\u0323c xuye\u0302n qu\u00f4\u0301c gia co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c l\u01b0\u0323a cho\u0323n khi doanh nghi\u1eb9\u0302p \u0111\u00f4\u0301i m\u1ea1\u0306t v\u01a1\u0301i a\u0301p l\u01b0\u0323c l\u01a1\u0301n ca\u0309 v\u00ea\u0300 gia\u0309m chi phi\u0301 va\u0300 thi\u0301ch \u01b0\u0301ng v\u01a1\u0301i \u0111i\u00ea\u0300u ki\u1eb9\u0302n \u0111i\u0323a phu\u031bo\u031bng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00fd do m\u00e0 Unilever l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean qu\u1ed1c gia cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c1p l\u1ef1c th\u00edch nghi \u0111\u1ecba ph\u01b0\u01a1ng cao: do th\u1ecb hi\u1ebfu \u1edf m\u1ed7i qu\u1ed1c gia l\u00e0 kh\u00e1c nhau v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 ch\u00ednh s\u00e1ch c\u1ee7a n\u01b0\u1edbc s\u1edf t\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c1p l\u1ef1c gi\u1ea3m chi ph\u00ed cao: xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc v\u1edbi d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t \u0111\u1ee7 l\u1edbn, hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 c\u1ea1nh tranh<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean qu\u1ed1c gia trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever bao g\u1ed3m:<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Nghi\u00ean c\u1ee9u &amp; ph\u00e1t tri\u1ec3n\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng, Unilever \u0111\u00e3 theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c th\u00e0nh l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c Trung t\u00e2m D\u1eef li\u1ec7u v\u1ec1 con ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1eeb n\u0103m 2017, Unilever \u0111\u00e3 m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb 25 \u0111\u1ebfn 30 trung t\u00e2m d\u1eef li\u1ec7u. Doanh nghi\u1ec7p \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu, nhu c\u1ea7u c\u1ee7a t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30692\" src=\"\/wp-content\/uploads\/2021\/11\/trung-tam-nghien-cuu-cua-unilever.jpg\" alt=\"trung t\u00e2m nghi\u00ean c\u1ee9u c\u1ee7a unilever\" width=\"615\" height=\"409\" srcset=\"\/wp-content\/uploads\/2021\/11\/trung-tam-nghien-cuu-cua-unilever.jpg 615w, \/wp-content\/uploads\/2021\/11\/trung-tam-nghien-cuu-cua-unilever-300x200.jpg 300w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/p>\n<h4 style=\"text-align: justify;\"><b>S\u1ea3n xu\u1ea5t<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ea1i m\u1ed7i qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5, Unilever s\u1ebd \u0111\u00e1nh gi\u00e1, \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau s\u1ea3n xu\u1ea5t tr\u00ean nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh nh\u01b0: m\u00f4i tr\u01b0\u1eddng d\u00e2n c\u01b0, kinh t\u1ebf, ch\u00ednh tr\u1ecb x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng vi m\u00f4 v\u00e0 v\u0129 m\u00f4 \u0111\u1ec3 t\u1eeb \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n xu\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever c\u0169ng th\u1ef1c hi\u1ec7n kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi t\u1ea7ng l\u1edbp trong x\u00e3 h\u1ed9i \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 t\u1ed1i \u0111a h\u00f3a doanh thu nh\u1eadn \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5, khi s\u1ea3n xu\u1ea5t b\u1ed9t gi\u1eb7t \u1edf \u1ea4n \u0110\u1ed9, \u201cSurf Excel\u201d \u0111\u01b0\u1ee3c t\u1ea1o ra cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng claf ng\u01b0\u1eddi kh\u00e1 gi\u1ea3, \u201cRin\u201d cho t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 \u201cWheel\u201d cho ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp th\u1ea5p.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Ho\u1ea1t \u0111\u1ed9ng logistics v\u00e0 chu\u1ed7i cung \u1ee9ng<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Logistics \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 l\u1ef1c trong vi\u1ec7c tri\u1ec3n khai th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trung t\u00e2m to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i Singapore \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c ngu\u1ed3n cung \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Unilever t\u1ea1i ch\u00e2u \u00c1, Phi, Trung v\u00e0 \u0110\u00f4ng \u00c2u bao g\u1ed3m vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c nh\u00e0 cung \u1ee9ng v\u00e0 k\u00fd h\u1ee3p \u0111\u1ed3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c v\u0103n ph\u00f2ng \u0111a qu\u1ed1c gia s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n. C\u00e1c v\u0103n ph\u00f2ng n\u00e0y s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c quy\u1ec1n l\u1ef1a ch\u1ecdn nh\u00e0 cung \u1ee9ng tr\u1eeb khi \u0111\u01b0\u1ee3c trung t\u00e2m gia quy\u1ec1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, Unilever c\u0169ng th\u1ef1c hi\u1ec7n vi t\u00ednh h\u00f3a to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng giao, nh\u1eadn h\u00e0ng c\u1ee7a m\u00ecnh. V\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng m\u00f4 h\u00ecnh VMI v\u00e0 e-Order cho c\u00e1c key account, gi\u00fap gi\u1ea3m l\u01b0\u1ee3ng t\u1ed3n kho \u0111\u00e1ng k\u1ec3 c\u1ee7a \u0111\u1ed1i t\u00e1c v\u00e0 gi\u1ea3i b\u00e0i to\u00e1n nan gi\u1ea3i v\u1ec1 t\u1ed3n kho c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n hi\u1ec7n nay.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ea1i h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng, Unilever l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i outsourcing cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, logistics c\u1ee7a m\u00ecnh b\u1eb1ng vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n, c\u00f4ng ty th\u1ee9 3.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><b>Ho\u1ea1t \u0111\u1ed9ng Marketing\u00a0<\/b><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1ec1 ho\u1ea1t \u0111\u1ed9ng Marketing trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 tri\u1ec3n khai c\u00e1c <\/span><a href=\"https:\/\/amis.misa.vn\/23918\/chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>chi\u1ebfn l\u01b0\u1ee3c Marketing<\/b> <\/a><span style=\"font-weight: 400;\">c\u1ee7a m\u00ecnh theo m\u00f4 h\u00ecnh <\/span><a href=\"https:\/\/amis.misa.vn\/22727\/marketing-4p\/\" target=\"_blank\" rel=\"noopener\"><b>Marketing Mix 4P<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>S\u1ea3n ph\u1ea9m (Product)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u1eebng c\u00e1 nh\u00e2n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eadp trung m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0o vi\u1ec7c ph\u00e1t hi\u1ec7n nh\u1eefng k\u1ef3 v\u1ecdng m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Gi\u00e1 (Price)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, Unilever lu\u00f4n nghi\u00ean c\u1ee9u k\u1ef9 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng th\u1eddi duy tr\u00ec l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. Nh\u00ecn chung, Unilever gi\u1eef m\u1ed9t m\u1ee9c gi\u00e1 bi\u00ean cho t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i (Place)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Unilever v\u1ec1 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i (Place), th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u1eadp trung m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Unilever Vi\u1ec7t Nam hi\u1ec7n \u0111ang c\u00f3 kho\u1ea3ng 350 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 h\u01a1n 150.000 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n bu\u00f4n v\u00e0 b\u00e1n l\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty tr\u00ean to\u00e0n qu\u1ed1c. Nh\u1eefng con s\u1ed1 n\u00e0y th\u1ec3 hi\u1ec7n vi\u1ec7c c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111ang tr\u00e0n ng\u1eadp kh\u1eafp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb v\u00f9ng xa x\u00f4i h\u1ebbo l\u00e1nh, cho t\u1edbi nh\u1eefng n\u01a1i t\u1ea5p n\u1eadp nh\u1ea5t c\u1ee7a th\u00e0nh th\u1ecb Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>X\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Unilever v\u1ec1 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion), Unilever \u0111\u00e3 t\u1eadp trung tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o \u0111\u00e0i, TV,&#8230; v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>\u0110\u1ecdc chi ti\u1ebft h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a Unilever t\u1ea1i b\u00e0i vi\u1ebft: <\/b><a href=\"https:\/\/amis.misa.vn\/29879\/chien-luoc-marketing-cua-unilever\/\" target=\"_blank\" rel=\"noopener\"><b>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a Unilever<\/b><\/a><\/p>\n<h2><strong>lV. T\u1ea3i tr\u1ecdn b\u1ed9 mi\u1ec5n ph\u00ed m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh<\/strong><\/h2>\n<p style=\"text-align: justify;\">B\u1ed9 m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra m\u1ee5c ti\u00eau (doanh s\u1ed1, chi ph\u00ed,&#8230;) c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng, c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u00f4ng qua tr\u1ecdn b\u1ed9 bi\u1ec3u m\u1eabu v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u01a1 h\u1ed9i v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-94549 size-full\" src=\"\/wp-content\/uploads\/2022\/11\/banner_ebook31_.png\" alt=\"M\u1eddi anh\/ch\u1ecb click v\u00e0o \u1ea3nh \u0111\u1ec3 t\u1ea3i tr\u1ecdn b\u1ed9 m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh\" width=\"1200\" height=\"611\" srcset=\"\/wp-content\/uploads\/2022\/11\/banner_ebook31_.png 1200w, \/wp-content\/uploads\/2022\/11\/banner_ebook31_-500x255.png 500w, \/wp-content\/uploads\/2022\/11\/banner_ebook31_-1024x521.png 1024w, \/wp-content\/uploads\/2022\/11\/banner_ebook31_-768x391.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>M\u1eddi anh\/ch\u1ecb <span style=\"color: #ff0000;\">click v\u00e0o \u1ea3nh<\/span> \u0111\u1ec3 t\u1ea3i tr\u1ecdn b\u1ed9 m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh<\/p>\n<h2 style=\"text-align: justify;\"><b>T\u1ed5ng k\u1ebft<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia n\u1ed5i ti\u1ebfng, Unilever \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever bao g\u1ed3m<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean qu\u1ed1c gia<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y, anh\/ch\u1ecb \u0111\u00e3 th\u00eam v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever t\u1eeb \u0111\u00f3 tham kh\u1ea3o \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gh\u00e9 th\u0103m blog c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c hay m\u1ed7i ng\u00e0y nh\u00e9!<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_30685\" class=\"pvc_stats total_only  \" data-element-id=\"30685\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia n\u1ed5i ti\u1ebfng, Unilever \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng ph\u00e2n t\u00edch v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a Unilever trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. 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