{"id":30576,"date":"2022-05-23T12:01:39","date_gmt":"2022-05-23T05:01:39","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=30576"},"modified":"2024-04-05T14:23:44","modified_gmt":"2024-04-05T07:23:44","slug":"chien-luoc-kinh-doanh-cua-th-true-milk","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/30576\/chien-luoc-kinh-doanh-cua-th-true-milk\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk – B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p"},"content":{"rendered":"

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 s\u1eefa n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin d\u00f9ng, TH True Milk \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a TH True Milk qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.\u00a0<\/b><\/p>\n

Ngo\u00e0i ra, \u1edf cu\u1ed1i b\u00e0i vi\u1ebft MISA c\u00f3 \u0111inh k\u00e8m b\u1ed9 file Excel m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh<\/a> gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra m\u1ee5c ti\u00eau (doanh s\u1ed1, chi ph\u00ed,\u2026) c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng, c\u00e1ch th\u1ee9c \u0111\u1ec3 t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

\"\"<\/p>\n

l. Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 C\u00f4ng ty C\u1ed5 ph\u1ea7n TH True Milk<\/b><\/h2>\n

C\u00f4ng ty C\u1ed5 ph\u1ea7n Th\u1ef1c ph\u1ea9m s\u1eefa TH \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp ng\u00e0y 24\/2\/2009, l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean c\u1ee7a T\u1eadp \u0111o\u00e0n TH v\u1edbi d\u1ef1 \u00e1n \u0111\u1ea7u t\u01b0 v\u00e0o trang tr\u1ea1i b\u00f2 s\u1eefa c\u00f4ng nghi\u1ec7p, c\u00f4ng ngh\u1ec7 ch\u1ebf bi\u1ebfn s\u1eefa hi\u1ec7n \u0111\u1ea1i va\u0300 h\u00ea\u0323 th\u00f4\u0301ng ph\u00e2n ph\u1ed1i ba\u0300i ba\u0309n. T\u1eadp \u0111o\u00e0n TH \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi s\u1ef1 t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh c\u1ee7a Ng\u00e2n h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i C\u1ed5 ph\u1ea7n B\u1eafc \u00c1.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c kinh doanh c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh an sinh x\u00e3 h\u1ed9i, Ng\u00e2n h\u00e0ng TMCP B\u1eafc \u00c1 \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o ng\u00e0nh ch\u1ebf bi\u1ebfn s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m.<\/span><\/p>\n

T\u1eeb xu\u1ea5t ph\u00e1t \u0111i\u1ec3m \u0111\u00f3, T\u1eadp \u0111o\u00e0n TH \u0111ang t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m s\u1ea1ch c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean, trong \u0111\u00f3 c\u00f3 s\u1eefa t\u01b0\u01a1i, th\u1ecbt, rau c\u1ee7 qu\u1ea3 s\u1ea1ch, th\u1ee7y h\u1ea3i s\u1ea3n\u2026 \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf.<\/span><\/p>\n

\"gi\u1edbi<\/p>\n

C\u00f4ng ty CP Th\u1ef1c Ph\u1ea9m S\u1eefa TH \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd cao c\u1ea5p v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00e9p k\u00edn, \u0111\u1ed3ng b\u1ed9 theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf t\u1eeb kh\u00e2u tr\u1ed3ng c\u1ecf, x\u00e2y d\u1ef1ng chu\u1ed3ng tr\u1ea1i, ch\u1ebf bi\u1ebfn th\u1ee9c \u0103n cho b\u00f2, qu\u1ea3n l\u00fd th\u00fa y, ch\u1ebf bi\u1ebfn v\u00e0 \u0111\u00f3ng g\u00f3i, cho \u0111\u1ebfn kh\u00e2u ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ec7 th\u1ed1ng chu\u1ed3ng tr\u1ea1i \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ch\u0103n nu\u00f4i ti\u00ean ti\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi. B\u00f2 \u0111\u01b0\u1ee3c nh\u1eadp kh\u1ea9u t\u1eeb c\u00e1c n\u01b0\u1edbc n\u1ed5i ti\u1ebfng v\u1ec1 ch\u0103n nu\u00f4i b\u00f2 s\u1eefa nh\u01b0 New Zealand, Uruguay, Canada\u2026 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n con gi\u1ed1ng b\u00f2 s\u1eefa t\u1ed1t nh\u1ea5t cho ch\u1ea5t l\u01b0\u1ee3ng s\u1eefa t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n

V\u1ec1 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh, T\u1eadp \u0111o\u00e0n TH mong mu\u1ed1n tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam trong ng\u00e0nh h\u00e0ng th\u1ef1c ph\u1ea9m s\u1ea1ch c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean. V\u1edbi s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 d\u00e0i h\u1ea1n k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u1ea5t th\u1ebf gi\u1edbi, ch\u00fang t\u00f4i quy\u1ebft t\u00e2m tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c m\u1ecdi nh\u00e0 tin d\u00f9ng, m\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch v\u00e0 qu\u1ed1c gia t\u1ef1 h\u00e0o.<\/span><\/p>\n

V\u1ec1 s\u1ee9 m\u1ec7nh, v\u1edbi tinh th\u1ea7n g\u1ea7n g\u0169i v\u1edbi thi\u00ean nhi\u00ean, T\u1eadp \u0111o\u00e0n TH lu\u00f4n n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng th\u1ec3 ch\u1ea5t v\u00e0 t\u00e2m h\u1ed3n Vi\u1ec7t b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean \u2013 s\u1ea1ch, an to\u00e0n, t\u01b0\u01a1i ngon v\u00e0 b\u1ed5 d\u01b0\u1ee1ng.<\/span><\/p>\n

Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a T\u1eadp \u0111o\u00e0n TH hi\u1ec7n nay bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng TH true MILK: s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng nguy\u00ean ch\u1ea5t \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb 100% s\u1eefa b\u00f2 t\u01b0\u01a1i, s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng \u00edt \u0111\u01b0\u1eddng, s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng c\u00f3 \u0111\u01b0\u1eddng, s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng h\u01b0\u01a1ng d\u00e2u, s\u1eefa t\u01b0\u01a1i ti\u1ec7t tr\u00f9ng h\u01b0\u01a1ng socola,\u2026<\/span><\/p>\n

Ngo\u00e0i d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa, TH v\u1eabn c\u00f2n c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c: TH true veg, TH true yogurt, TH true ice cream, TH true cheese, TH true butter,\u2026<\/span><\/p>\n

Khi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u1eefa Vi\u1ec7t Nam,TH True Milk \u0111\u00e3 t\u1eadn d\u1ee5ng ngu\u1ed3n t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean d\u1ed3i d\u00e0o \u1edf Vi\u1ec7t Nam \u0111\u1ec3 ch\u1eafc l\u1ecdc nh\u1eefng g\u00ec tinh t\u00fay nh\u1ea5t t\u1eeb thi\u00ean nhi\u00ean v\u00e0 mang \u0111\u1ebfn nh\u1eefng ly s\u1eefa s\u1ea1ch cho ng\u01b0\u1eddi d\u00e2n .\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u201cS\u1eefa s\u1ea1ch\u201d, TH True Milk \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd c\u1ee7a c\u00e1c b\u00e0 m\u1eb9 tr\u1ebb v\u00e0 trong th\u1eddi bu\u1ed5i hi\u1ec7n \u0111\u1ea1i khi m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng b\u1ecb \u00f4 nhi\u1ec5m d\u1eabn \u0111\u1ebfn th\u1ee9c \u0103n kh\u00f4ng \u0111\u1ea3m b\u1ea3o v\u1ec7 sinh n\u00ean v\u1ea5n \u0111\u1ec1 th\u1ef1c ph\u1ea9m an to\u00e0n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 TH Milk \u0111\u00e3 \u0111\u00e1nh tr\u00fang v\u00e0o t\u00e2m l\u00fd \u0111\u00f3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

T\u00ecm hi\u1ec3u th\u00eam<\/div>
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