{"id":25020,"date":"2021-12-15T18:39:11","date_gmt":"2021-12-15T11:39:11","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=25020"},"modified":"2023-11-28T14:56:26","modified_gmt":"2023-11-28T07:56:26","slug":"cach-tiep-can-khach-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/25020\/cach-tiep-can-khach-hang\/","title":{"rendered":"[T\u1ed5ng h\u1ee3p] 12 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"
Khi t\u1eadn d\u1ee5ng nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng doanh thu b\u00e1n h\u00e0ng.\u00a0<\/b><\/p>\n
Hi\u1ec7n nay, khi c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh, vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 t\u0103ng doanh thu b\u00e1n h\u00e0ng c\u0169ng ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n. \u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thu h\u00fat h\u1ecd v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng – nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p? C\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 hi\u1ec7n nay l\u00e0 g\u00ec?<\/span><\/p>\n H\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u v\u1ec1 12 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. <\/span><\/p>\n Hi\u1ec7n nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c k\u00eanh Marketing Online \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i. V\u1eady \u0111\u00e2u l\u00e0 nh\u1eefng k\u00eanh Marketing Online ph\u00f9 h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3? <\/span>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 nh\u1eefng k\u00eanh ch\u00ednh d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n M\u1ed9t trong nh\u1eefng k\u00eanh<\/span> Marketing Online<\/b><\/a> ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u00f3 l\u00e0 k\u00eanh Blog.<\/span><\/p>\n K\u00eanh Blog s\u1ebd l\u00e0 m\u1ed9t k\u00eanh ph\u00f9 h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a <\/span>ph\u1ec5u Marketing<\/b> (<\/span><\/a>Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c). \u1ede giai \u0111o\u1ea1n n\u00e0y c\u1ee7a ph\u1ec5u, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p s\u1ebd nh\u1eadn ra h\u1ecd \u0111ang g\u1eb7p m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft ho\u1eb7c c\u00f3 m\u1ed9t nhu c\u1ea7u n\u00e0o \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/span><\/p>\n Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng v\u1eabn \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh. H\u1ecd s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi v\u1ec1 v\u1ea5n \u0111\u1ec1 m\u00e0 m\u00ecnh \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 mong mu\u1ed1n s\u1ebd c\u00f3 ng\u01b0\u1eddi cung c\u1ea5p cho m\u00ecnh nh\u1eefng th\u00f4ng tin th\u1eadt s\u1ef1 h\u1eefu \u00edch \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y.\u00a0<\/span><\/p>\n \u1ede giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, <\/span>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/a> c\u1ee7a doanh nghi\u1ec7p \u0111ang th\u1eadt s\u1ef1 t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.\u00a0<\/span><\/p>\n B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u00eanh Blog, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch t\u1edbi h\u1ecd trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c qua c\u00e1c b\u00e0i vi\u1ebft ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p.\u00a0<\/span><\/p>\n H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u1eefng t\u1eeb kh\u00f3a ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u01b0\u1eddng hay t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c thanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, C\u1ed1c c\u1ed1c, Bing,\u2026 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1eeb ngu\u1ed3n organic search.\u00a0<\/span><\/p>\n N\u1ebfu n\u1ed9i dung c\u1ee7a b\u00e0i blog th\u1eadt s\u1ef1 h\u1eefu \u00edch, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd email \u0111\u1ec3 nh\u1eadn tin t\u1ee9c, b\u00e0i vi\u1ebft m\u1edbi trong t\u01b0\u01a1ng lai. \u0110\u00e2y ch\u00ednh l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00eam v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng.<\/span><\/p>\n <\/p>\n Pay Per Click (PPC) hay c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 t\u00ean kh\u00e1c nh\u01b0 Paid search, Search engine advertising l\u00e0 m\u1ed9t k\u00eanh <\/span>online marketing<\/a><\/strong> ph\u1ed5 bi\u1ebfn trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp trong \u0111\u00f3 nh\u00e0 ti\u1ebfp th\u1ecb tr\u1ea3 ti\u1ec1n \u0111\u1ec3 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eb1m ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n Pay per click hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 l\u00e0 \u201cTr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t\u201d. V\u1edbi h\u00ecnh th\u1ee9c marketing n\u00e0y th\u00ec nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i tr\u1ea3 ti\u1ec1n m\u1ed7i khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/p>\n V\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, vi\u1ec7c <\/span>v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b><\/a> m\u1ee5c ti\u00eau l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m hay h\u00e0nh vi nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eeb \u0111\u00f3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 chi ph\u00ed \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n V\u00ec k\u00eanh qu\u1ea3ng c\u00e1o PPC l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00e1 t\u1ed1n k\u00e9m n\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c <\/span>chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/a> ph\u00f9 h\u1ee3p v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p.\u00a0<\/span><\/p>\nC\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh Marketing Online<\/strong><\/h2>\n
1. T\u1eadn d\u1ee5ng k\u00eanh Blog<\/strong><\/h3>\n
2. Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o (Pay-per-click advertising)<\/strong><\/h3>\n