{"id":19294,"date":"2022-04-27T14:21:24","date_gmt":"2022-04-27T07:21:24","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=19294"},"modified":"2022-05-06T09:11:41","modified_gmt":"2022-05-06T02:11:41","slug":"3-buoc-don-gian-de-len-chien-luoc-ban-hang-inbound-sales-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/19294\/3-buoc-don-gian-de-len-chien-luoc-ban-hang-inbound-sales-hieu-qua-nhat\/","title":{"rendered":"Inbound Sales l\u00e0 g\u00ec? 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound"},"content":{"rendered":"<p style=\"text-align: justify;\"><b>Inbound Sales l\u00e0 g\u00ec? C\u00e2u h\u1ecfi \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh marketing v\u00e0 b\u00e1n h\u00e0ng v\u1eabn \u0111\u1eb7t ra trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 nhi\u1ec1u s\u1ee9c mua h\u01a1n, ti\u1ebfp c\u1eadn th\u00f4ng tin nhi\u1ec1u h\u01a1n v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng h\u01a1n tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p trong th\u1eddi \u0111\u1ea1i hi\u1ec7n nay.\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19307\" src=\"\/wp-content\/uploads\/2021\/07\/inbound-sales-la-gi.jpg\" alt=\"inbound sales l\u00e0 g\u00ec\" width=\"626\" height=\"357\" srcset=\"\/wp-content\/uploads\/2021\/07\/inbound-sales-la-gi.jpg 626w, \/wp-content\/uploads\/2021\/07\/inbound-sales-la-gi-300x171.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi nhu c\u1ea7u kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e1ch truy\u1ec1n th\u1ed1ng \u0111\u00e3 kh\u00f4ng th\u1eadt s\u1ef1 ph\u00e1t huy t\u00e1c d\u1ee5ng trong vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3. Hi\u1ec7n nay, khi kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn, h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng Google v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i\u00a0 \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p n\u00ean t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u1ec1 <b>Inbound Sales l\u00e0 g\u00ec <\/b>v\u00e0 c\u00e1ch\u00a0\u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales. C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd n\u00ean hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 l\u1ea5y h\u1ecd l\u00e0m trung t\u00e2m trong quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c Inbound Sales \u0111em \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales hi\u1ec7u qu\u1ea3?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e3y c\u00f9ng <\/span><strong><a href=\"https:\/\/amis.misa.vn\/\" target=\"_blank\" rel=\"noopener\">MISA AMIS<\/a><\/strong><span style=\"font-weight: 400;\"> t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Inbound Sales l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c Inbound Sales hi\u1ec7u qu\u1ea3 qua b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>1. Inbound Sales l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Inbound Sale l\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o kh\u00e1ch h\u00e0ng, khai th\u00e1c c\u00e1c th\u00f4ng tin c\u1ee7a h\u1ecd (h\u00e0nh vi, n\u1ed7i \u0111au, nhu c\u1ea7u, s\u1edf th\u00edch,&#8230;) \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean c\u00e1c \u0111i\u1ec3m ch\u1ea1m tr\u00ean h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch.<\/p>\n<p>Kh\u00e1c v\u1edbi c\u00e1ch b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, Inbound Sales t\u1eadp trung mang t\u1edbi cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch c\u1ed1t l\u00f5i gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea3n th\u00e2n. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Inbound Sales s\u1ebd g\u1ed3m giai \u0111o\u1ea1n trao \u0111\u1ed5i th\u00f4ng tin, t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m, h\u1ed7 tr\u1ee3 trong v\u00e0 sau qu\u00e1 tr\u00ecnh mua h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales c\u0169ng \u01b0u ti\u00ean gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u0169ng nh\u01b0 khai th\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng nh\u01b0 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ng\u01b0\u1eddi b\u00e1n.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19301\" src=\"\/wp-content\/uploads\/2021\/07\/chien-luoc-inbound-sales-la-gi.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c inbound sales\" width=\"626\" height=\"469\" srcset=\"\/wp-content\/uploads\/2021\/07\/chien-luoc-inbound-sales-la-gi.jpg 626w, \/wp-content\/uploads\/2021\/07\/chien-luoc-inbound-sales-la-gi-300x225.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ed1t sales v\u00e0 t\u0103ng doanh thu m\u1ed9t c\u00e1ch nhanh nh\u1ea5t c\u00f3 th\u1ec3, nh\u00e2n vi\u00ean kinh doanh s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n \u0111\u00e1ng tin c\u1eady \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng &#8211; nh\u1eefng ng\u01b0\u1eddi s\u1ebd d\u1eabn d\u1eaft h\u1ecd \u0111\u1ebfn \u0111\u00fang n\u01a1i h\u1ecd c\u1ea7n \u0111\u1ebfn trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Inbound Sales, doanh nghi\u1ec7p s\u1ebd th\u1eadt s\u1ef1 cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi b\u1ea1n, th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound, c\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a nh\u00e2n vi\u00ean kinh doanh s\u1ebd l\u00e0 nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch cho kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd m\u1ed9t c\u00e1ch t\u1eadn t\u00ecnh trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 <strong><a href=\"https:\/\/amis.misa.vn\/17223\/ve-chan-dung-khach-hang\/\" target=\"_blank\" rel=\"noopener\">ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/strong>, h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n <strong><a href=\"https:\/\/amis.misa.vn\/12939\/chuan-hoa-quy-trinh-ban-hang\/\" target=\"_blank\" rel=\"noopener\">quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a><\/strong> ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u00ecn chung, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales t\u1eadp trung v\u00e0o kh\u00e1m ph\u00e1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i v\u00e0 cung c\u1ea5p s\u1ef1 t\u01b0 v\u1ea5n t\u1eadn t\u00ecnh gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c l\u1ee3i \u00edch trong vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong>2. \u01afu \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>2.1. \u01afu \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Outbound Sales<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>2.1.1. Thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ee9c th\u00ec<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi<\/span> <b>chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales<\/b><span style=\"font-weight: 400;\">, doanh nghi\u1ec7p s\u1ebd t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c <\/span><b>cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch<\/b><span style=\"font-weight: 400;\"> cho kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ec5 d\u00e0ng. Vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Inbound Sales hi\u1ec7u qu\u1ea3 b\u1eb1ng nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch s\u1ebd t\u1ed1n th\u1eddi gian v\u00e0 c\u1ea7n tri\u1ec3n khai trong d\u00e0i h\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, Outbound Sales s\u1ebd xoay quanh nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu nh\u01b0 cold-calling, ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 \u0111\u1eb7t bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19419\" src=\"\/wp-content\/uploads\/2021\/07\/cold-calling.jpg\" alt=\"cold-calling\" width=\"626\" height=\"482\" srcset=\"\/wp-content\/uploads\/2021\/07\/cold-calling.jpg 626w, \/wp-content\/uploads\/2021\/07\/cold-calling-300x231.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 doanh nghi\u1ec7p c\u1ea7n t\u1ed1n kh\u00e1 nhi\u1ec1u chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Outbound Sales, nh\u01b0ng doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 trong th\u1eddi gian ng\u1eafn. V\u1edbi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nhanh nh\u1ea5t khi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean nh\u00ecn th\u1ea5y c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean kinh doanh x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c <\/span><a href=\"https:\/\/amis.misa.vn\/17223\/ve-chan-dung-khach-hang\/\" target=\"_blank\" rel=\"noopener\"><b>ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eafm t\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, tr\u00e1nh l\u00e3ng ph\u00ed s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng Outbound Sales.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>2.1.2. D\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 cung c\u1ea5p t\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng h\u1ec1 d\u1ec5. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 th\u1eddi gian \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebf ho\u1ea1ch n\u1ed9i dung h\u1ea5p d\u1eabn, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19425\" src=\"\/wp-content\/uploads\/2021\/07\/outbound-sales-de-dang-thuc-hien.jpg\" alt=\"outbound sales d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n \" width=\"626\" height=\"416\" srcset=\"\/wp-content\/uploads\/2021\/07\/outbound-sales-de-dang-thuc-hien.jpg 626w, \/wp-content\/uploads\/2021\/07\/outbound-sales-de-dang-thuc-hien-300x199.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales ch\u00fa tr\u1ecdng n\u1ed9i dung v\u00e0 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec nh\u1eefng ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng Outbound Sales s\u1ebd d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n h\u01a1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eefng doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c nh\u1eefng doanh nghi\u1ec7p start-up khi ch\u01b0a c\u00f3 \u0111\u1ee7 th\u1eddi gian c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales th\u00ec chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales s\u1ebd l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn th\u00edch h\u1ee3p h\u01a1n. B\u1edfi vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua nhi\u1ec1u cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, email hay ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c ph\u00e1t t\u1edd r\u01a1i c\u00f3 th\u1ec3 s\u1ebd d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u01a1n.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>2.1.3. Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales, nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t c\u00f3 th\u1ec3, k\u1ec3 c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau &#8211; nh\u1eefng ng\u01b0\u1eddi th\u1eadt s\u1ef1 c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, n\u1ebfu nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ee7 l\u1edbn th\u00ec h\u1ecd c\u0169ng v\u1eabn s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19427\" src=\"\/wp-content\/uploads\/2021\/07\/quang-cao-outbound-sales.jpg\" alt=\"qu\u1ea3ng c\u00e1o outbound sales\" width=\"626\" height=\"443\" srcset=\"\/wp-content\/uploads\/2021\/07\/quang-cao-outbound-sales.jpg 626w, \/wp-content\/uploads\/2021\/07\/quang-cao-outbound-sales-300x212.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng Outbound Sales \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00ec doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Khi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau th\u00ec s\u1ebd c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1edb t\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o h\u01a1n. \u201cM\u01b0a d\u1ea7m th\u1ea5m l\u00e2u\u201d n\u00ean c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd ngh\u0129 \u0111\u1ebfn s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ngay khi h\u1ecd c\u00f3 nhu c\u1ea7u.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>2.2. Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Outbound Sales\u00a0<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>2.2.1. \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng Outbound sales s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i th\u01b0\u1eddng xuy\u00ean cho kh\u00e1ch h\u00e0ng, g\u1eedi email h\u00e0ng lo\u1ea1t hay ch\u1ea1y qu\u1ea3ng c\u00e1o nh\u1eafm t\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 \u0111em l\u1ea1i l\u1ee3i \u00edch v\u1ec1 m\u1eb7t ph\u1ee7 s\u00f3ng v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, v\u1ec1 l\u00e2u d\u00e0i, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n v\u00e0 kh\u00f4ng h\u00e0i l\u00f2ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19424\" src=\"\/wp-content\/uploads\/2021\/07\/nhuoc-diem-cua-outbound-sales.jpg\" alt=\"nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a outbound sales\" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/nhuoc-diem-cua-outbound-sales.jpg 626w, \/wp-content\/uploads\/2021\/07\/nhuoc-diem-cua-outbound-sales-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi kh\u00e1ch h\u00e0ng b\u1ecb qu\u1ea5y r\u1ea7y b\u1edfi h\u00e0ng ch\u1ee5c cu\u1ed9c g\u1ecdi m\u1ed7i ng\u00e0y, hay \u0111i \u0111\u00e2u c\u0169ng nh\u00ecn th\u1ea5y nh\u1eefng m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd kh\u00f4ng quan t\u00e2m, th\u00ec r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng x\u1ea5u v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3. Theo nh\u01b0 m\u1ed9t b\u00e0i b\u00e1o c\u1ee7a t\u1edd Forbes, \u1edf M\u1ef9, c\u00f3 kho\u1ea3ng 4,000 \u0111\u1ebfn 10,000 cu\u1ed9c g\u1ecdi \u0111\u1ebfn t\u1eeb nh\u00e2n vi\u00ean kinh doanh m\u1ed7i ng\u00e0y. V\u1edbi vi\u1ec7c ph\u1ea3i ti\u1ebfp x\u00fac v\u1edbi qu\u00e1 nhi\u1ec1u l\u1eddi m\u1eddi ch\u00e0o mua h\u00e0ng nh\u01b0 v\u1eady s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y t\u1ee9c gi\u1eadn v\u00e0 c\u00f3 \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng m\u1ea5y t\u00edch c\u1ef1c v\u1ec1 doanh nghi\u1ec7p.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>2.2.2. \u0110em l\u1ea1i \u00edt gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi <\/span><a href=\"https:\/\/amis.misa.vn\/19294\/3-buoc-don-gian-de-len-chien-luoc-ban-hang-inbound-sales-hieu-qua-nhat\/#2_So_sanh_su_khac_biet_giua_chien_luoc_ban_hang_Inbound_Sales_va_Outbound_Sales\" target=\"_blank\" rel=\"noopener\"><b>chi\u1ebfn l\u01b0\u1ee3c Inbound Sales<\/b><\/a><span style=\"font-weight: 400;\"> ch\u00fa tr\u1ecdng v\u00e0o cung c\u1ea5p nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng, th\u00ec chi\u1ebfn l\u01b0\u1ee3c Outbound Sales t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m hay kh\u00f4ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c ti\u1ebfp c\u1eadn c\u1ea3 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m gi\u1ed1ng nh\u01b0 h\u00e0nh \u0111\u1ed9ng ch\u00e0o h\u00e0ng nh\u01b0ng kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 ai v\u00e0 c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 hay kh\u00f4ng. \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m, h\u1ecd s\u1ebd th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 c\u1ea3m gi\u00e1c b\u1ecb \u0111eo b\u00e1m, l\u00e0m phi\u1ec1n th\u01b0\u1eddng xuy\u00ean b\u1edfi nh\u1eefng cu\u1ed9c g\u1ecdi t\u1eeb nh\u00e2n vi\u00ean kinh doanh.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19416\" src=\"\/wp-content\/uploads\/2021\/07\/bat-loi-cua-chien-luoc-outbound-sales.jpg\" alt=\"b\u1ea5t l\u1ee3i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c outbound sales\" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/bat-loi-cua-chien-luoc-outbound-sales.jpg 626w, \/wp-content\/uploads\/2021\/07\/bat-loi-cua-chien-luoc-outbound-sales-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales s\u1ebd ch\u00fa tr\u1ecdng v\u00e0o s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c h\u01a1n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng Outbound s\u1ebd kh\u00f4ng th\u1eadt s\u1ef1 \u0111em l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd hi\u1ebfm khi t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p h\u1eefu \u00edch hay gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m, lo ng\u1ea1i.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">2.2.3. T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n h\u01a1n v\u00e0 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ee9c th\u00ec. Tuy nhi\u00ean, vi\u1ec7c th\u00e0nh c\u00f4ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c Outbound Sales s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111ang quan t\u00e2m ho\u1eb7c c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, hi\u1ec7n nay kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm nhi\u1ec1u th\u00f4ng tin nh\u1ea5t c\u00f3 th\u1ec3 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, h\u1ecd s\u1ebd tin t\u01b0\u1edfng nh\u1eefng doanh nghi\u1ec7p cung c\u1ea5p cho h\u1ecd nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch, gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho h\u1ecd. \u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn mua s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd th\u1ea5p h\u01a1n.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><strong>2.2.4. Kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0<\/strong><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng Outbound Sales truy\u1ec1n th\u1ed1ng \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p. Vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i hay qu\u1ea3ng c\u00e1o qua TV, loa \u0111\u00e0i v\u00e0 ph\u00e1t t\u1edd r\u01a1i kh\u00f4ng th\u1eadt s\u1ef1 ph\u00e1t huy t\u00e1c d\u1ee5ng. Kh\u00e1ch h\u00e0ng hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng t\u1ef1 t\u00ecm hi\u1ec3u th\u00f4ng tin k\u1ef9 l\u01b0\u1ee1ng tr\u00ean m\u1ea1ng Internet tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u0169ng th\u00edch \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 nhi\u1ec1u h\u01a1n trong \u0111\u1eddi s\u1ed1ng v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ed5i m\u1edbi v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <\/span><a href=\"https:\/\/amis.misa.vn\/9691\/phan-mem-crm-tot-nhat-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\"><b>ph\u1ea7n m\u1ec1m CRM<\/b><\/a><span style=\"font-weight: 400;\">. V\u1edbi ph\u1ea7n m\u1ec1m CRM, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a<\/span> <a href=\"https:\/\/amis.misa.vn\/12939\/chuan-hoa-quy-trinh-ban-hang\/\" target=\"_blank\" rel=\"noopener\"><b>quy tr\u00ecnh b\u00e1n h\u00e0ng<\/b><\/a><span style=\"font-weight: 400;\"> c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu b\u00e1n h\u00e0ng. Anh \/ ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <a href=\"https:\/\/amis.misa.vn\/19132\/5-loi-ich-phan-mem-crm-khi-ap-dung-trong-doanh-nghiep\/\">l\u1ee3i \u00edch c\u1ee7a CRM<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u00fap doanh nghi\u1ec7p l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, ph\u1ea7n m\u1ec1m<\/span><a href=\"https:\/\/amis.misa.vn\/marketing-ban-hang\/\" target=\"_blank\" rel=\"noopener\"> <b>AMIS CRM<\/b><\/a><span style=\"font-weight: 400;\"> cung c\u1ea5p nh\u1eefng t\u00ednh n\u0103ng h\u1eefu \u00edch nh\u01b0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><span style=\"font-weight: 400;\">: D\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung trong m\u1ed9t giao di\u1ec7n duy nh\u1ea5t, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c th\u00f4ng tin kh\u00e1ch h\u00e0ng d\u1ec5 h\u01a1n khi c\u1ea7n. V\u1edbi <\/span><a href=\"https:\/\/amis.misa.vn\/18474\/4-cach-tan-dung-du-lieu-crm-de-dua-ra-quyet-dinh-ban-hang-hieu-qua\/\" target=\"_blank\" rel=\"noopener\"><b>d\u1eef li\u1ec7u CRM<\/b><\/a><span style=\"font-weight: 400;\">, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng<\/b><span style=\"font-weight: 400;\">: B\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng b\u1eb1ng workflow, AMIS CRM c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p doanh nghi\u1ec7p d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft t\u1eebng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u1edd \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 ch\u0103m s\u00f3c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1eafm b\u1eaft hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng<\/b><span style=\"font-weight: 400;\">: T\u1ef1 \u0111\u1ed9ng t\u1ed5ng h\u1ee3p &amp; c\u1eadp nh\u1eadt theo th\u1eddi gian th\u1ef1c h\u01a1n 30 lo\u1ea1i b\u00e1o c\u00e1o v\u00e0 n\u1eafm b\u1eaft ngay l\u1eadp t\u1ee9c t\u00ecnh h\u00ecnh kinh doanh. C\u00e1c b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng c\u1eadp nh\u1eadt s\u1ed1 li\u1ec7u m\u1ecdi l\u00fac, gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>2. So s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales v\u00e0 Outbound Sales<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales l\u00e0 g\u00ec, anh \/ ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales c\u0169ng nh\u01b0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c Inbound v\u00e0 Outbound.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19308\" src=\"\/wp-content\/uploads\/2021\/07\/inbound-va-outbound.jpg\" alt=\"inbound sales v\u00e0 outbound sales \" width=\"626\" height=\"436\" srcset=\"\/wp-content\/uploads\/2021\/07\/inbound-va-outbound.jpg 626w, \/wp-content\/uploads\/2021\/07\/inbound-va-outbound-300x209.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 b\u1ea3n, <\/span><b>nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi h\u1ecd<\/b><span style=\"font-weight: 400;\"> b\u1eb1ng c\u00e1ch gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u0169ng nh\u01b0 gi\u00fap h\u1ecd th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, <\/span><b>chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng quan t\u00e2m ho\u1eb7c kh\u00f4ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd m\u1ed9t c\u00e1ch t\u1eadn t\u00ecnh trong nh\u1eefng giai \u0111o\u1ea1n \u0111\u00f3.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales, m\u1ee5c ti\u00eau l\u1edbn nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 c\u00f3 th\u1ec3<\/span><b> cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu \u00edch nh\u1ea5t<\/b><span style=\"font-weight: 400;\"> m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ed9i dung hay th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p, thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00fang nh\u1eefng kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 ti\u1ec1m n\u0103ng v\u00e0 \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00f4ng nh\u1eefng th\u1ebf, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19310\" src=\"\/wp-content\/uploads\/2021\/07\/loi-ich-cua-inbound-sales.jpg\" alt=\"l\u1ee3i \u00edch c\u1ee7a inbound sales\" width=\"626\" height=\"416\" srcset=\"\/wp-content\/uploads\/2021\/07\/loi-ich-cua-inbound-sales.jpg 626w, \/wp-content\/uploads\/2021\/07\/loi-ich-cua-inbound-sales-300x199.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales, nh\u00e2n vi\u00ean kinh doanh s\u1ebd c\u00f3 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp h\u01a1n nh\u01b0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, g\u1eedi email ho\u1eb7c tin nh\u1eafn m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound, nh\u00e2n vi\u00ean kinh doanh ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ea5y gi\u1ed1ng nh\u01b0 h\u00e0nh \u0111\u1ed9ng ch\u00e0o h\u00e0ng nh\u01b0ng kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 ai v\u00e0 c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 hay kh\u00f4ng. \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m, h\u1ecd s\u1ebd th\u1ea5y kh\u00f3 ch\u1ecbu v\u00e0 c\u1ea3m gi\u00e1c b\u1ecb \u0111eo b\u00e1m, l\u00e0m phi\u1ec1n th\u01b0\u1eddng xuy\u00ean b\u1edfi nh\u1eefng cu\u1ed9c g\u1ecdi t\u1eeb nh\u00e2n vi\u00ean kinh doanh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong khi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t v\u00e0 c\u00f3 xu h\u01b0\u1edbng giao ti\u1ebfp 1 chi\u1ec1u (ph\u1ea7n l\u1edbn l\u00e0 nh\u00e2n vi\u00ean kinh doanh t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng), th\u00ec \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 ti\u1ebfp x\u00fac, t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c n\u1ed9i dung tr\u00ean website ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19315\" src=\"\/wp-content\/uploads\/2021\/07\/social-media-marketing.jpg\" alt=\"social media marketing \" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/social-media-marketing.jpg 626w, \/wp-content\/uploads\/2021\/07\/social-media-marketing-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales s\u1ebd th\u00fac \u0111\u1ea9y s\u1ef1 giao ti\u1ebfp hai chi\u1ec1u gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, b\u1edfi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 t\u1ef1 t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y nh\u1eefng n\u1ed9i dung \u0111\u00f3 h\u1eefu \u00edch v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u00ecn chung, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng inbound v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng outbound c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft l\u1ea1i nh\u01b0 sau:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales<\/b><\/td>\n<td><b>Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Outbound Sales<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; nh\u1eefng ng\u01b0\u1eddi th\u1eadt s\u1ef1 c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Thu h\u00fat c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t, k\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Giao ti\u1ebfp hai chi\u1ec1u gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Giao ti\u1ebfp m\u1ed9t chi\u1ec1u (nh\u00e2n vi\u00ean kinh doanh t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng)\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ch\u00fa tr\u1ecdng v\u00e0o cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng k\u00eanh n\u1ed9i dung nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ebooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span style=\"font-weight: 400;\">Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TV, b\u00e1o, \u0111\u00e0i,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u1ecdi \u0111i\u1ec7n tho\u1ea1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1edd r\u01a1i<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p v\u00ec h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, mang t\u00ednh gi\u00e1 tr\u1ecb cao<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p l\u00e0 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, email spam v\u00e0 qu\u1ea3ng c\u00e1o<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: justify;\"><strong>3. T\u1ea1i sao doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales?\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ecbnh ngh\u0129a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales l\u00e0 g\u00ec c\u0169ng nh\u01b0 s\u1ef1 kh\u00e1c nhau gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound v\u00e0 Outbound, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u0169ng \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin t\u1ed5ng quan v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19298\" src=\"\/wp-content\/uploads\/2021\/07\/cac-loi-ich-cua-inbound-sales.jpg\" alt=\"c\u00e1c l\u1ee3i \u00edch c\u1ee7a inbound sales\" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/cac-loi-ich-cua-inbound-sales.jpg 626w, \/wp-content\/uploads\/2021\/07\/cac-loi-ich-cua-inbound-sales-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady ch\u1ee7 doanh nghi\u1ec7p c\u00f3 n\u00ean \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng n\u00e0y trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh kh\u00f4ng?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, b\u1edfi khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3:\u00a0<\/span><b><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>Thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t m\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound \u0111em l\u1ea1i cho doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00f4ng qua nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 t\u1ef1 t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p nh\u1edd vi\u1ec7c t\u00ecm th\u1ea5y nh\u1eefng gi\u00e1 tr\u1ecb \u1edf n\u1ed9i dung b\u1ed5 \u00edch hay s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng doanh nghi\u1ec7p h\u01a1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh cho s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Ti\u1ebft ki\u1ec7m chi ph\u00ed: <\/b><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng, b\u1edfi nh\u00e2n vi\u00ean kinh doanh s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i g\u1ecdi h\u00e0ng tr\u0103m cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i h\u00e0ng ng\u00e0y, hay ch\u1ee7 doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ea1y qu\u1ea3ng c\u00e1o. Nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch s\u1ebd t\u1ef1 \u0111\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u00edch \u1ee9ng nhanh v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound hi\u1ec7u qu\u1ea3 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean kinh doanh \u0111\u00e3 c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i. V\u00ec v\u1eady, v\u1edbi s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00edch \u1ee9ng nhanh v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u1eefng gi\u00e1 tr\u1ecb tuy\u1ec7t v\u1eddi nh\u1ea5t.\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>4. Ba b\u01b0\u1edbc \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng l\u1ee3i \u00edch tr\u00ean m\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales \u0111em l\u1ea1i cho doanh nghi\u1ec7p, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u00e3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng n\u00e0y trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19297\" src=\"\/wp-content\/uploads\/2021\/07\/cach-len-chien-luoc-ban-hang-inbound.jpg\" alt=\"c\u00e1ch l\u00ean chi\u1ebfn l\u01b0\u1ee3c inbound sales\" width=\"626\" height=\"436\" srcset=\"\/wp-content\/uploads\/2021\/07\/cach-len-chien-luoc-ban-hang-inbound.jpg 626w, \/wp-content\/uploads\/2021\/07\/cach-len-chien-luoc-ban-hang-inbound-300x209.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1eabn c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales hi\u1ec7u qu\u1ea3?<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4.1. X\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng theo c\u00e1ch truy\u1ec1n th\u1ed1ng, h\u1ecd s\u1ebd x\u00e2y d\u1ef1ng <strong><a href=\"https:\/\/amis.misa.vn\/12939\/chuan-hoa-quy-trinh-ban-hang\/\" target=\"_blank\" rel=\"noopener\">quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a><\/strong> d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a ch\u00ednh h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u1ede tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00e1c nh\u00e2n vi\u00ean kinh doanh t\u1eadp trung s\u1ee9c l\u1ef1c c\u1ee7a h\u1ecd v\u00e0o vi\u1ec7c \u0111\u1ea1t nh\u1eefng con s\u1ed1 v\u1ec1 doanh thu b\u00e1n h\u00e0ng m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u00e3 \u0111\u1eb7t ra, thay v\u00ec l\u1eafng nghe kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd trong su\u1ed1t qu\u00e1 tr\u00ecnh mua h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 l\u00e0, doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u00f4ng c\u00f3 ti\u1ebfng n\u00f3i chung. H\u01a1n n\u1eefa, quy tr\u00ecnh b\u00e1n h\u00e0ng n\u00e0y s\u1ebd \u0111em l\u1ea1i \u00edt gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.V\u00ec v\u1eady, h\u1ecd s\u1ebd kh\u00f4ng mu\u1ed1n h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p v\u00ec c\u1ea3m th\u1ea5y nhu c\u1ea7u c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. N\u1ebfu theo l\u1ed1i b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u1eef h\u1ecd l\u1ea1i l\u00e2u h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng th\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb g\u00ec kh\u00e1ch ngo\u00e0i nh\u1eefng th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 t\u00ecm th\u1ea5y, th\u00ec h\u1ecd kh\u00f4ng c\u00f3 l\u00fd do g\u00ec \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 <\/span><a href=\"https:\/\/amis.misa.vn\/18712\/6-buoc-de-xac-dinh-thi-truong-muc-tieu-chuan-nhat\/\" target=\"_blank\" rel=\"noopener\"><b>x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/b><\/a><span style=\"font-weight: 400;\"> hi\u1ec7u qu\u1ea3. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 khi\u1ebfn h\u1ecd mu\u1ed1n t\u01b0\u01a1ng t\u00e1c th\u00eam v\u1edbi nh\u00e2n vi\u00ean kinh doanh nh\u1eb1m hi\u1ec3u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, khi l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh <strong><a href=\"https:\/\/amis.misa.vn\/15061\/customer-journey\/\" target=\"_blank\" rel=\"noopener\">quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a><\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng. Thay v\u00ec t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o l\u1ee3i nhu\u1eadn, h\u00e3y l\u1ea5y<\/span><b> kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><span style=\"font-weight: 400;\"> l\u00e0m trung t\u00e2m.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19305\" src=\"\/wp-content\/uploads\/2021\/07\/hanh-trinh-mua-hang.jpg\" alt=\"h\u00e0nh tr\u00ecnh mua h\u00e0ng\" width=\"1024\" height=\"600\" srcset=\"\/wp-content\/uploads\/2021\/07\/hanh-trinh-mua-hang.jpg 1024w, \/wp-content\/uploads\/2021\/07\/hanh-trinh-mua-hang-300x176.jpg 300w, \/wp-content\/uploads\/2021\/07\/hanh-trinh-mua-hang-768x450.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e0nh tr\u00ecnh mua h\u00e0ng g\u1ed3m c\u00f3 3 giai \u0111o\u1ea1n ch\u00ednh:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Nh\u1eadn th\u1ee9c (Awareness)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang tr\u1ea3i qua ho\u1eb7c m\u1ed9t m\u1ee5c ti\u00eau m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, sau \u0111\u00f3 h\u1ecd s\u1ebd c\u00e2n nh\u1eafc xem v\u1ea5n \u0111\u1ec1 ho\u1eb7c m\u1ee5c ti\u00eau \u0111\u00f3 c\u00f3 quan tr\u1ecdng kh\u00f4ng. \u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e3y t\u1ef1 h\u1ecfi:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn th\u01b0\u1eddng g\u1eb7p v\u1ea5n \u0111\u1ec1 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u v\u1ec1 c\u00e1ch gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c ho\u1eb7c m\u1ee5c ti\u00eau n\u00e0y?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i c\u00f3 quan tr\u1ecdng hay kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>C\u00e2n nh\u1eafc (Consideration)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n c\u00e2n nh\u1eafc, kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 th\u00e1ch th\u1ee9c ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh c\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng \u0111i\u1ec1u \u0111\u00f3. H\u1ecd \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n ho\u1eb7c \u0111\u1ec3 theo \u0111u\u1ed5i m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. \u0110\u1ec3 hi\u1ec3u v\u1ec1 giai \u0111o\u1ea1n c\u00e2n nh\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 t\u1ef1 h\u1ecfi:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn gi\u1ea3i ph\u00e1p g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed n\u00e0o m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u00f3 l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Quy\u1ebft \u0111\u1ecbnh (Decision)<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh, kh\u00e1ch h\u00e0ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd. \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng t\u1ea1o ra m\u1ed9t danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean ti\u00eau ch\u00ed m\u00e0 h\u1ecd t\u1ef1 \u0111\u1ec1 ra. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua, h\u00e3y t\u1ef1 h\u1ecfi:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ti\u00eau ch\u00ed n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111ang c\u00f3 s\u1eb5n tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai c\u1ea7n tham gia v\u00e0o vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh? Quan \u0111i\u1ec3m c\u1ee7a m\u1ed7i b\u00ean li\u00ean quan v\u1ec1 vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_19302\" aria-describedby=\"caption-attachment-19302\" style=\"width: 543px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19302 size-full\" src=\"\/wp-content\/uploads\/2021\/07\/giai-doan-cua-hanh-trinh-mua-hang.png\" alt=\"giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh mua h\u00e0ng \" width=\"543\" height=\"189\" srcset=\"\/wp-content\/uploads\/2021\/07\/giai-doan-cua-hanh-trinh-mua-hang.png 543w, \/wp-content\/uploads\/2021\/07\/giai-doan-cua-hanh-trinh-mua-hang-300x104.png 300w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><figcaption id=\"caption-attachment-19302\" class=\"wp-caption-text\">H\u00e0nh tr\u00ecnh mua h\u00e0ng<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4.2. Ph\u00e1t tri\u1ec3n quy tr\u00ecnh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound hi\u1ec7u qu\u1ea3 \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng <strong><a href=\"https:\/\/amis.misa.vn\/12939\/chuan-hoa-quy-trinh-ban-hang\/\" target=\"_blank\" rel=\"noopener\">quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a><\/strong> c\u1ee7a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh mua h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n quy tr\u00ecnh b\u00e1n h\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd h\u00e3y h\u1ecfi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh xem h\u1ecd c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u1edf giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, c\u00e2n nh\u1eafc v\u00e0 quy\u1ebft \u0111\u1ecbnh trong h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o h\u00e0nh tr\u00ecnh mua h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng d\u1ef1a v\u00e0o 4 giai \u0111o\u1ea1n sau:\u00a0<\/span><b><\/b><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><b>Nh\u1eadn bi\u1ebft (Identify)<\/b><\/li>\n<li aria-level=\"1\"><b>K\u1ebft n\u1ed1i (Connect)<\/b><\/li>\n<li aria-level=\"1\"><b>Kh\u00e1m ph\u00e1 (Explore)<\/b><\/li>\n<li aria-level=\"1\"><b>T\u01b0 v\u1ea5n (Advise)\u00a0<\/b><\/li>\n<\/ul>\n<figure id=\"attachment_19311\" aria-describedby=\"caption-attachment-19311\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19311 size-full\" src=\"\/wp-content\/uploads\/2021\/07\/quy-trinh-ban-hang.png\" alt=\"quy tr\u00ecnh b\u00e1n h\u00e0ng \" width=\"750\" height=\"255\" srcset=\"\/wp-content\/uploads\/2021\/07\/quy-trinh-ban-hang.png 750w, \/wp-content\/uploads\/2021\/07\/quy-trinh-ban-hang-300x102.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-19311\" class=\"wp-caption-text\">Quy tr\u00ecnh mua h\u00e0ng Inbound Sales<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4.2.1. Giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede <\/span><b>giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft<\/b><span style=\"font-weight: 400;\">, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Inbound Sales s\u1ebd x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi l\u1ea1 c\u00f3 th\u1ec3 g\u1eb7p v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u00f3 nhu c\u1ea7u m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft. Nh\u1eefng ng\u01b0\u1eddi l\u1ea1 n\u00e0y sau \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19299\" src=\"\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-1.jpg\" alt=\"ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-1.jpg 626w, \/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-1-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o th\u00ec kh\u00f4ng. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng<\/span><a href=\"https:\/\/amis.misa.vn\/17223\/ve-chan-dung-khach-hang\/\"> <b>ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b><\/a><b>.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, anh \/ ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau theo nh\u1eefng m\u1ee5c sau \u0111\u00e2y:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m qua website<\/b><span style=\"font-weight: 400;\">: Kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u1edbi nhu c\u1ea7u \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n th\u00eam. Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y \u0111ang c\u00f3 h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m qua m\u1ea1ng x\u00e3 h\u1ed9i<\/b><span style=\"font-weight: 400;\">: H\u00e3y \u0111\u1ea7u t\u01b0 \u00edt nh\u1ea5t v\u00e0i gi\u1edd m\u1ed7i tu\u1ea7n \u0111\u1ec3 xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00e1ch h\u00e0ng s\u1ebd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn ho\u1eb7c tin nh\u1eafn v\u1edbi mong mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n th\u00eam.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng c\u00f3 k\u1ebft n\u1ed1i chung<\/b><span style=\"font-weight: 400;\">: Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i th\u00f4ng qua ng\u01b0\u1eddi quen, \u0111\u1ed3ng nghi\u1ec7p, b\u1ea1n b\u00e8,&#8230; ph\u00f9 h\u1ee3p v\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00e1ch h\u00e0ng th\u1ee5 \u0111\u1ed9ng<\/b><span style=\"font-weight: 400;\">: \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng \u00e1n cu\u1ed1i c\u00f9ng, h\u00e3y x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng th\u1ee5 \u0111\u1ed9ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn h\u1ecd.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd h\u00e3y l\u00e0m phong ph\u00fa th\u00eam ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh v\u00e0 c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u h\u1ecd qua nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi c\u0169ng nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4.2.2. Giai \u0111o\u1ea1n k\u1ebft n\u1ed1i<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi <\/span><b>giai \u0111o\u1ea1n k\u1ebft n\u1ed1i<\/b><span style=\"font-weight: 400;\">, doanh nghi\u1ec7p s\u1ebd k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh ngh\u1ec1, vai tr\u00f2, s\u1edf th\u00edch, h\u00e0nh vi ho\u1eb7c c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19309\" src=\"\/wp-content\/uploads\/2021\/07\/ket-noi-voi-khach-hang.jpg\" alt=\"k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng\" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/ket-noi-voi-khach-hang.jpg 626w, \/wp-content\/uploads\/2021\/07\/ket-noi-voi-khach-hang-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong ph\u1ea1m vi ti\u1ebfp c\u1eadn ban \u0111\u1ea7u, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd \u0111\u01b0a ra \u0111\u1ec1 ngh\u1ecb ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n <\/span><b>Nh\u1eadn th\u1ee9c<\/b><span style=\"font-weight: 400;\"> trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. V\u00ed d\u1ee5: nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1eddi khuy\u00ean, t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch mi\u1ec5n ph\u00ed c\u0169ng nh\u01b0 cung c\u1ea5p t\u00e0i li\u1ec7u cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd t\u00ecm hi\u1ec3u th\u00eam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales th\u01b0\u1eddng h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u01b0<\/span> <a href=\"https:\/\/amis.misa.vn\/16605\/quy-trinh-ban-hang-qua-dien-thoai\/\" target=\"_blank\" rel=\"noopener\"><b>cold-calling<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <\/span><b>warm-calling<\/b><span style=\"font-weight: 400;\"> cho nh\u1eefng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u00f9y v\u00e0o s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 s\u1ebd l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00e0 b\u00e2y gi\u1edd, khi doanh nghi\u1ec7p \u0111\u00e3 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean kinh doanh c\u1ea7n ph\u1ea3i thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c nghi\u00ean c\u1ee9u, d\u1eef li\u1ec7u th\u1ed1ng k\u00ea c\u0169ng nh\u01b0 l\u1eddi nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tin d\u00f9ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra ng\u00e2n s\u00e1ch, m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfn tr\u00ecnh r\u00f5 r\u00e0ng c\u0169ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n v\u00e0 s\u1ef1 tin t\u01b0\u1edfng n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu b\u00e1n h\u00e0ng.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4.2.3. Giai \u0111o\u1ea1n kh\u00e1m ph\u00e1<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ec3 hi\u1ec7n s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m, \u0111\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p v\u00e0 ch\u1ee9ng minh cho h\u1ecd th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 gi\u00fap \u00edch cho kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19303\" src=\"\/wp-content\/uploads\/2021\/07\/giai-doan-kham-pha.jpg\" alt=\"giai \u0111o\u1ea1n kh\u00e1m ph\u00e1 trong Inbound Sales\" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/giai-doan-kham-pha.jpg 626w, \/wp-content\/uploads\/2021\/07\/giai-doan-kham-pha-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e3y quan t\u00e2m v\u00e0 h\u1ecfi han kh\u00e1ch h\u00e0ng th\u1eadt chu \u0111\u00e1o \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c h\u1ecd \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng doanh nghi\u1ec7p \u0111ang th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn h\u1ecd, \u0111i\u1ec1u n\u00e0y t\u1ea1o ni\u1ec1m tin v\u00e0 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/b><span style=\"font-weight: 400;\">: H\u1ecd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n g\u00ec? H\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t c\u00f3 th\u1ec3. Khi c\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, doanh nghi\u1ec7p c\u00e0ng d\u1ec5 d\u00e0ng \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ecm hi\u1ec3u nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">: Nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p hy v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? Ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 h\u1ecfi r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1ea3o lu\u1eadn v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1<\/b><span style=\"font-weight: 400;\">: H\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e2n s\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p l\u00e0 bao nhi\u00eau. Sau \u0111\u00f3 gi\u1edbi thi\u1ec7u v\u1ec1 ch\u00ednh s\u00e1ch gi\u00e1 c\u1ee7a t\u1eebng g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn g\u00f3i s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4.2.4. Giai \u0111o\u1ea1n t\u01b0 v\u1ea5n<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19304\" src=\"\/wp-content\/uploads\/2021\/07\/giai-doan-tu-van.jpg\" alt=\"giai \u0111o\u1ea1n t\u01b0 v\u1ea5n \" width=\"626\" height=\"417\" srcset=\"\/wp-content\/uploads\/2021\/07\/giai-doan-tu-van.jpg 626w, \/wp-content\/uploads\/2021\/07\/giai-doan-tu-van-300x200.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p n\u00ean bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng chi tr\u1ea3 \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ti\u1ebfp t\u1ee5c cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch<\/b><span style=\"font-weight: 400;\">: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 v\u1eabn c\u1ea7n th\u1eddi gian \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Ti\u1ebfp t\u1ee5c h\u01b0\u1edbng d\u1eabn h\u1ecd v\u00e0 tr\u1ea3 l\u1eddi b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i<\/b><span style=\"font-weight: 400;\">: \u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y nh\u1eafc l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i c\u0169ng nh\u01b0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p s\u1ebd gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u01b0u tr\u1eef th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: H\u00e3y x\u00e1c nh\u1eadn nh\u1eefng th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 ng\u00e2n s\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u01b0 v\u1ea5n.\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">4.3. S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <\/span><strong><a href=\"https:\/\/amis.misa.vn\/9691\/phan-mem-crm-tot-nhat-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\">ph\u1ea7n m\u1ec1m CRM<\/a><\/strong><span style=\"font-weight: 400;\">. Khi \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m CRM, ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c quy tr\u00ecnh b\u00e1n h\u00e0ng Inbound, ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ph\u1ee5c v\u1ee5 cho vi\u1ec7c ph\u1ee5c v\u1ee5 v\u00e0 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng <\/span><a href=\"https:\/\/amis.misa.vn\/amis-ban-hang\/\" target=\"_blank\" rel=\"noopener\"><b>AMIS CRM<\/b><\/a><span style=\"font-weight: 400;\"> v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales, doanh nghi\u1ec7p c\u00f3 th\u1ec3:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng Inbound c\u1ee7a m\u00ecnh b\u1eb1ng workflow ho\u1eb7c blueprint d\u1ef1a theo h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ea5m \u0111i\u1ec3m v\u00e0 ph\u00e2n b\u1ed5 ti\u1ec1m n\u0103ng<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n b\u1ed5 ti\u1ec1m n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean d\u1ef1a theo ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n nh\u01b0 \u0111\u1ecba ch\u1ec9, lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, quy m\u00f4,\u2026gi\u00fap t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n c\u01a1 h\u1ed9i<\/b><span style=\"font-weight: 400;\">: X\u00e2y d\u1ef1ng quy tr\u00ecnh v\u00e0 theo d\u00f5i ti\u1ebfn tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed7i c\u01a1 h\u1ed9i m\u1ed9t c\u00e1ch tr\u1ef1c quan gi\u00fap doanh nghi\u1ec7p am hi\u1ec3u t\u00ecnh h\u00ecnh c\u1ee7a t\u1eebng c\u01a1 h\u1ed9i, qua \u0111\u00f3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u0111a t\u1ec9 l\u1ec7 chi\u1ebfn th\u1eafng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u1ebft n\u1ed1i \u0111a n\u1ec1n t\u1ea3ng<\/b><span style=\"font-weight: 400;\">: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 li\u00ean k\u1ebft v\u1edbi fanpage Facebook, k\u1ebft n\u1ed1i v\u1edbi t\u00e0i kho\u1ea3n Zalo c\u1ee7a doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 email marketing ZetaMail, MailChimp, GetResponse \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebf ho\u1ea1ch email marketing hi\u1ec7u qu\u1ea3 d\u1ef1a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Anh \/ ch\u1ecb c\u00f3 th\u1ec3<\/span><b> \u0111\u0103ng k\u00fd t\u01b0 v\u1ea5n<\/b><span style=\"font-weight: 400;\"> v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound t\u1ea1i \u0111\u00e2y.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/dang-ky-tu-van-crm\/?utm_source=NT_BHMKT&amp;utm_medium=Blog_CRM&amp;utm_campaign=PPBH_chien_luoc_inbound_sales+&amp;utm_term=%C4%90KTV_Button+\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19141\" src=\"\/wp-content\/uploads\/2021\/07\/CTA_nhantuvan-300x92-1.png\" alt=\"CTA nh\u1eadn t\u01b0 v\u1ea5n\" width=\"251\" height=\"77\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ed5ng k\u1ebft<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ede b\u00e0i vi\u1ebft n\u00e0y,<\/span><strong> MISA<\/strong><span style=\"font-weight: 400;\"><strong> AMIS<\/strong> \u0111\u00e3 cung c\u1ea5p cho anh \/ ch\u1ecb ch\u1ee7 doanh nghi\u1ec7p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales nh\u01b0: \u0111\u1ecbnh ngh\u0129a Inbound Sales l\u00e0 g\u00ec, so s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c Inbound Sales v\u00e0 Outbound Sales c\u0169ng nh\u01b0 3 b\u01b0\u1edbc \u0111\u1ec3 anh \/ ch\u1ecb c\u00f3 th\u1ec3 l\u00ean \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd h\u00e3y l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng d\u1ef1a v\u00e0o h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/span><\/p>\n<p>Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch chi ti\u1ebft c\u00e2u h\u1ecfi Inbound Sales l\u00e0 g\u00ec v\u00e0 hi\u1ec3u s\u00e2u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t, ch\u1eafc ch\u1eafn \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n c\u00f3 kh\u1ea3 thi mang l\u1ea1i l\u1ee3i nhu\u1eadn l\u1edbn m\u00e0 chi ph\u00ed l\u1ea1i kh\u00f4ng qu\u00e1 cao cho doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u00fac anh \/ ch\u1ecb th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u00ean chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng Inbound Sales hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<p><strong>Tham kh\u1ea3o th\u00eam m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft hay kh\u00e1c:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/amis.misa.vn\/19171\/phuong-phap-ban-hang-challenger-sale\/\">Challenger Sale: Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 b\u1eb1ng vi\u1ec7c \u201cth\u00e1ch th\u1ee9c\u201d<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/amis.misa.vn\/19266\/phuong-phap-ban-hang-spin-selling\/\">SPIN Selling: Ngh\u1ec7 thu\u1eadt \u0111\u1eb7t c\u00e2u h\u1ecfi kh\u01a1i g\u1ee3i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/amis.misa.vn\/18881\/xay-dung-muc-tieu-ban-hang\/\">M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u00e0 g\u00ec &amp; 4 tip x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p<\/a><\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_19294\" class=\"pvc_stats total_only  \" data-element-id=\"19294\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Inbound Sales l\u00e0 g\u00ec? C\u00e2u h\u1ecfi \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh marketing v\u00e0 b\u00e1n h\u00e0ng v\u1eabn \u0111\u1eb7t ra trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 nhi\u1ec1u s\u1ee9c mua h\u01a1n, ti\u1ebfp c\u1eadn th\u00f4ng tin nhi\u1ec1u h\u01a1n v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng h\u01a1n tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. 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