{"id":190429,"date":"2025-01-09T14:14:56","date_gmt":"2025-01-09T07:14:56","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=190429"},"modified":"2025-01-09T14:19:09","modified_gmt":"2025-01-09T07:19:09","slug":"ma-tran-space","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/190429\/ma-tran-space\/","title":{"rendered":"Ma tr\u1eadn SPACE l\u00e0 g\u00ec? C\u00e1ch v\u1ebd ma tr\u1eadn SPACE cho doanh nghi\u1ec7p"},"content":{"rendered":"<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e508501f-65ad-4864-8566-b87b2bce218c\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p style=\"text-align: justify;\">C\u00e1c ch\u1ee7 doanh nghi\u1ec7p \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p? Ma tr\u1eadn SPACE l\u00e0 g\u00ec m\u00e0 l\u1ea1i \u0111\u01b0\u1ee3c xem nh\u01b0 &#8220;b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c&#8221; gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng gi\u1eefa nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i? C\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n m\u00e0 c\u00f2n m\u1edf ra l\u1ed1i \u0111i t\u1ed1i \u01b0u \u0111\u1ec3 v\u01b0\u01a1n xa trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch v\u1ebd ma tr\u1eadn SPACE \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-190457\" src=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-21.jpg\" alt=\"ma tr\u1eadn space\" width=\"2363\" height=\"1313\" srcset=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-21.jpg 2363w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-21-500x278.jpg 500w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-21-1024x569.jpg 1024w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-21-768x427.jpg 768w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-21-1536x853.jpg 1536w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-21-2048x1138.jpg 2048w\" sizes=\"(max-width: 2363px) 100vw, 2363px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><strong>Ma tr\u1eadn SPACE l\u00e0 g\u00ec?<\/strong><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">Ma tr\u1eadn SPACE (Strategic Position and Action Evaluation) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p, d\u1ef1a tr\u00ean b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh: S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh, L\u1ee3i th\u1ebf c\u1ea1nh tranh, S\u1ee9c h\u00fat ng\u00e0nh, S\u1ee9c m\u1ea1nh m\u00f4i tr\u01b0\u1eddng<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Ma tr\u1eadn SPACE ra \u0111\u1eddi trong giai \u0111o\u1ea1n 1980 &#8211; 1990, th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i, nh\u01b0 <a href=\"https:\/\/amis.misa.vn\/21593\/mo-hinh-swot\/\" target=\"_blank\" rel=\"noopener\">ma tr\u1eadn SWOT<\/a>, BCG, v\u00e0 McKinsey 7S. \u0110\u00f3 l\u00e0 khi c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i (nh\u01b0 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh) v\u00e0 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i (nh\u01b0 m\u00f4i tr\u01b0\u1eddng kinh doanh) \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify;\">K\u1ec3 t\u1eeb \u0111\u00f3, ma tr\u1eadn SPACE tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong gi\u00e1o tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i c\u00e1c tr\u01b0\u1eddng kinh doanh l\u1edbn tr\u00ean th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau, t\u1eeb s\u1ea3n xu\u1ea5t, d\u1ecbch v\u1ee5 \u0111\u1ebfn c\u00f4ng ngh\u1ec7 cao, nh\u1edd kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn v\u00e0 d\u1ec5 hi\u1ec3u.<\/p>\n<h2><strong>Nh\u1eefng y\u1ebfu t\u1ed1 trong ma tr\u1eadn SPACE l\u00e0 g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ma tr\u1eadn SPACE \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb 4 y\u1ebfu t\u1ed1:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-190459\" src=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-22.jpg\" alt=\"ma tr\u1eadn space\" width=\"2363\" height=\"1313\" srcset=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-22.jpg 2363w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-22-500x278.jpg 500w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-22-1024x569.jpg 1024w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-22-768x427.jpg 768w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-22-1536x853.jpg 1536w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-22-2048x1138.jpg 2048w\" sizes=\"(max-width: 2363px) 100vw, 2363px\" \/><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh (Financial Strength &#8211; FS):<\/strong> \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, nh\u01b0 kh\u1ea3 n\u0103ng thanh kho\u1ea3n, l\u1ee3i nhu\u1eadn, ho\u1eb7c qu\u1ea3n l\u00fd chi ph\u00ed.<\/li>\n<li style=\"text-align: justify;\"><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh (Competitive Advantage &#8211; CA):<\/strong> Ph\u00e2n t\u00edch v\u1ecb tr\u00ed c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m m\u1ee9c \u0111\u1ed9 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li style=\"text-align: justify;\"><strong>S\u1ee9c h\u00fat ng\u00e0nh (Industry Attractiveness &#8211; IA):<\/strong> X\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh kinh doanh, nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, bi\u00ean l\u1ee3i nhu\u1eadn, ho\u1eb7c m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/li>\n<li style=\"text-align: justify;\"><strong>S\u1ee9c m\u1ea1nh m\u00f4i tr\u01b0\u1eddng (Environmental Stability &#8211; ES):<\/strong> \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a <a href=\"https:\/\/amis.misa.vn\/42398\/moi-truong-kinh-doanh-la-gi\/\" target=\"_blank\" rel=\"noopener\">m\u00f4i tr\u01b0\u1eddng kinh doanh<\/a> b\u00ean ngo\u00e0i, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf, ch\u00ednh tr\u1ecb, v\u00e0 c\u00f4ng ngh\u1ec7.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u1ee7a b\u1ed1n y\u1ebfu t\u1ed1 n\u00e0y, ma tr\u1eadn SPACE gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p trong b\u1ed1n nh\u00f3m ch\u00ednh:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng (Aggressive): \u0110\u1ea9y m\u1ea1nh t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng.<\/li>\n<li style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c th\u1eadn tr\u1ecdng (Conservative): Duy tr\u00ec v\u00e0 b\u1ea3o v\u1ec7 v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i.<\/li>\n<li style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7 (Defensive): Gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/li>\n<li style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh (Competitive): T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h2><strong>L\u00fd do doanh nghi\u1ec7p n\u00ean v\u1ebd ma tr\u1eadn SPACE l\u00e0 g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\">C\u00f3 5 l\u00fd do khi\u1ebfn vi\u1ec7c v\u1ebd ma tr\u1eadn SPACE tr\u1edf th\u00e0nh m\u1ed9t nghi\u1ec7p v\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-190463\" src=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-23.jpg\" alt=\"ma tr\u1eadn space\" width=\"2363\" height=\"1313\" srcset=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-23.jpg 2363w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-23-500x278.jpg 500w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-23-1024x569.jpg 1024w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-23-768x427.jpg 768w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-23-1536x853.jpg 1536w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-23-2048x1138.jpg 2048w\" sizes=\"(max-width: 2363px) 100vw, 2363px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>1. \u0110\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Gi\u00fap doanh nghi\u1ec7p hi\u1ec3u v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn.<\/li>\n<li>V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft m\u00ecnh c\u1ea7n c\u1ea3i thi\u1ec7n t\u00e0i ch\u00ednh tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>2. Ph\u00e2n t\u00edch to\u00e0n di\u1ec7n v\u00e0 kh\u00e1ch quan<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>\u0110\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u1ea3 y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i (FS, CA) l\u1eabn y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i (IA, ES).<\/li>\n<li>\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh kinh t\u1ebf Vi\u1ec7t Nam bi\u1ebfn \u0111\u1ed9ng v\u00e0 ch\u1ecbu nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng t\u1eeb th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>3. Ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>V\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang \u0111\u1ed1i m\u1eb7t c\u1ea1nh tranh gay g\u1eaft, ma tr\u1eadn SPACE cung c\u1ea5p c\u0103n c\u1ee9 r\u00f5 r\u00e0ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7, c\u1ea1nh tranh ho\u1eb7c m\u1edf r\u1ed9ng.<\/li>\n<li>V\u00ed d\u1ee5: Ng\u00e0nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ea1i Vi\u1ec7t Nam c\u1ea7n th\u1eadn tr\u1ecdng khi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u1ed5n \u0111\u1ecbnh.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>4. T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Gi\u00fap doanh nghi\u1ec7p \u01b0u ti\u00ean s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3, tr\u00e1nh l\u00e3ng ph\u00ed v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng kh\u1ea3 thi.<\/li>\n<li>V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t nh\u1ecf c\u00f3 th\u1ec3 t\u1eadp trung ph\u00e1t tri\u1ec3n l\u1ee3i th\u1ebf c\u1ea1nh tranh thay v\u00ec d\u00e0n tr\u1ea3i \u0111\u1ea7u t\u01b0.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>5. Th\u00edch \u1ee9ng v\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ma tr\u1eadn SPACE gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eefng r\u1ee7i ro ti\u1ec1m t\u00e0ng t\u1eeb m\u00f4i tr\u01b0\u1eddng.<\/li>\n<li style=\"text-align: justify;\">\u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p Vi\u1ec7t Nam x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu.<\/li>\n<\/ul>\n<div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-book.png?ver=1.0.0\"><div><span>Doanh nghi\u1ec7p c\u1ee7a anh\/ch\u1ecb \u0111ang t\u00ecm ki\u1ebfm ph\u1ea7n m\u1ec1m s\u1ed1 h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng & CSKH?<\/span><a href=\"https:\/\/amis.misa.vn\/ld\/dang-ky-dung-thu-nhan-bao-gia-phan-mem-amis-crm?source=Blog&medium=190429&campaign=phan-mem-amis-crm&term=QAN\" rel=\"nofollow\" name=\"link_keynote\" target=\"_blank\">\u0110\u0103ng k\u00fd nh\u1eadn t\u00e0i kho\u1ea3n tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed MISA AMIS CRM ngay h\u00f4m nay<\/a><\/div><\/div>\n<p style=\"text-align: justify;\">Kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i xu th\u1ebf chung c\u1ee7a to\u00e0n c\u1ea7u, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam t\u1eeb t\u1eadp \u0111o\u00e0n l\u1edbn cho \u0111\u1ebfn SME \u0111\u00e3 v\u00e0 \u0111ang chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd t\u1eeb l\u1ed1i v\u1eadn h\u00e0nh truy\u1ec1n th\u1ed1ng sang s\u1ed1 h\u00f3a v\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng minh.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p n\u1ed5i tr\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01a1n 12.000 doanh nghi\u1ec7p tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn l\u00e0 <strong><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?source=blogcrm&amp;medium=190429&amp;term=QAN\" target=\"_blank\" rel=\"nofollow noopener\">MISA AMIS CRM<\/a><\/strong>, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1ed1i \u01b0u quy tr\u00ecnh b\u00e1n h\u00e0ng, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 tra c\u1ee9u s\u1ed1 li\u1ec7u, ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, nhanh ch\u00f3ng.<\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/ld\/dang-ky-dung-thu-nhan-bao-gia-phan-mem-amis-crm?source=Blog&amp;medium=190429&amp;campaign=phan-mem-amis-crm&amp;term=QAN\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-190411\" src=\"\/wp-content\/uploads\/2025\/01\/tinh-gon-quy-trinh.png\" alt=\"ma tr\u1eadn space\" width=\"2411\" height=\"1353\" srcset=\"\/wp-content\/uploads\/2025\/01\/tinh-gon-quy-trinh.png 2411w, \/wp-content\/uploads\/2025\/01\/tinh-gon-quy-trinh-500x281.png 500w, \/wp-content\/uploads\/2025\/01\/tinh-gon-quy-trinh-1024x575.png 1024w, \/wp-content\/uploads\/2025\/01\/tinh-gon-quy-trinh-768x431.png 768w, \/wp-content\/uploads\/2025\/01\/tinh-gon-quy-trinh-1536x862.png 1536w, \/wp-content\/uploads\/2025\/01\/tinh-gon-quy-trinh-2048x1149.png 2048w\" sizes=\"(max-width: 2411px) 100vw, 2411px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><style>\n\t\t\t.custom-shortcode-trial-btn {\n\t\t\t\tbackground-color: #64d211;\n\t\t\t\tborder-radius: 100px;\n\t\t\tbox-shadow: rgba(0, 0, 0, 0.24) 0px 3px 8px;\n\t\t\t\tcolor: #fff;\n\t\t\t\tcursor: pointer;\n\t\t\t\tdisplay: inline-block;\n\t\t\t\tfont-family: CerebriSans-Regular, -apple-system, system-ui, Roboto, sans-serif;\n\t\t\t\tpadding: 7px 20px;\n\t\t\t\ttext-align: center;\n\t\t\t\ttext-decoration: none;\n\t\t\t\ttransition: all 250ms;\n\t\t\t\tborder: 0;\n\t\t\t\tfont-size: 24px;\n\t\t\t\tuser-select: none;\n\t\t\t\t-webkit-user-select: none;\n\t\t\t\ttouch-action: manipulation;\n\t\t\t\twidth: fit-content;\n\t\t\t}\n\n\t\t\t.custom-shortcode-trial-btn:hover {\n\n\t\t\t\ttransform: scale(1.05) rotate(-0deg);\n\t\t\t}\n\n\t\t\ta.custom-shortcode-trial-btn:hover,\n\t\t\ta.custom-shortcode-trial-btn:focus {\n\t\t\t\topacity: 1!important;\n\t\t\t\tcolor: #FFF;\n\t\t\t}\n\t\t<\/style>\n\t\t<a rel=\"nofollow\" class=\"custom-shortcode-trial-btn\" target=\"_blank\" href=\"https:\/\/amis.misa.vn\/ld\/dang-ky-dung-thu-nhan-bao-gia-phan-mem-amis-crm?source=Blog&amp;medium=190429&amp;campaign=phan-mem-amis-crm&amp;term=QAN\" name=\"click_content_link\" style=\"\n            background-color: #14AAFF;color: #fff;\n            \">\n            D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng\n            <\/a><\/p>\n<h2><strong>Quy tr\u00ecnh c\u00e1ch v\u1ebd ma tr\u1eadn SPACE cho doanh nghi\u1ec7p<\/strong><\/h2>\n<p style=\"text-align: justify;\">C\u00e1ch v\u1ebd ma tr\u1eadn SPACE c\u00f3 nhi\u1ec1u s\u1ef1 t\u01b0\u01a1ng quan \u0111\u00e1ng k\u1ec3 v\u1edbi c\u00e1c nguy\u00ean l\u00fd to\u00e1n h\u1ecdc nh\u01b0 t\u00ednh to\u00e1n t\u1ecda \u0111\u1ed9 trong h\u00ecnh h\u1ecdc, quy lu\u1eadt \u0111\u1ed1i ng\u1eabu (Duality) v\u00e0 c\u00e1c vector. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai ma tr\u1eadn SPACE d\u1ef1a tr\u00ean quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n<figure id=\"attachment_190471\" aria-describedby=\"caption-attachment-190471\" style=\"width: 2363px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-190471 size-full\" src=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-26.jpg\" alt=\"ma tr\u1eadn space\" width=\"2363\" height=\"1313\" srcset=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-26.jpg 2363w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-26-500x278.jpg 500w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-26-1024x569.jpg 1024w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-26-768x427.jpg 768w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-26-1536x853.jpg 1536w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-26-2048x1138.jpg 2048w\" sizes=\"(max-width: 2363px) 100vw, 2363px\" \/><figcaption id=\"caption-attachment-190471\" class=\"wp-caption-text\">V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn SPACE<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>1. X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n ph\u00e2n t\u00edch<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>a. S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh (Financial Strength &#8211; FS):<\/strong><\/p>\n<p style=\"text-align: justify;\">Thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Doanh thu, l\u1ee3i nhu\u1eadn, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn.<\/li>\n<li>T\u1ef7 l\u1ec7 n\u1ee3\/t\u00e0i s\u1ea3n, kh\u1ea3 n\u0103ng thanh kho\u1ea3n.<\/li>\n<li>Kh\u1ea3 n\u0103ng huy \u0111\u1ed9ng v\u1ed1n.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>b. L\u1ee3i th\u1ebf c\u1ea1nh tranh (Competitive Advantage &#8211; CA):<\/strong><\/p>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n<li>Chi ph\u00ed s\u1ea3n xu\u1ea5t, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/li>\n<li>V\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>c. S\u1ee9c h\u00fat ng\u00e0nh (Industry Attractiveness &#8211; IA):<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0110\u00e1nh gi\u00e1:<\/p>\n<ul style=\"text-align: justify;\">\n<li>T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh.<\/li>\n<li>Bi\u00ean l\u1ee3i nhu\u1eadn trung b\u00ecnh.<\/li>\n<li>C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>d. S\u1ef1 \u1ed5n \u0111\u1ecbnh m\u00f4i tr\u01b0\u1eddng (Environmental Stability &#8211; ES):<\/strong><\/p>\n<p style=\"text-align: justify;\">Xem x\u00e9t:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i.<\/li>\n<li>\u1ea2nh h\u01b0\u1edfng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u.<\/li>\n<li>T\u00ecnh h\u00ecnh c\u1ea1nh tranh v\u00e0 r\u00e0o c\u1ea3n gia nh\u1eadp ng\u00e0nh.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>2. Ch\u1ea5m \u0111i\u1ec3m v\u00e0 l\u01b0\u1ee3ng h\u00f3a c\u00e1c y\u1ebfu t\u1ed1<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Ch\u1ea5m \u0111i\u1ec3m t\u1eeb +1 \u0111\u1ebfn +6 cho c\u00e1c y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c (FS v\u00e0 IA).<\/li>\n<li>Ch\u1ea5m \u0111i\u1ec3m t\u1eeb -1 \u0111\u1ebfn -6 cho c\u00e1c y\u1ebfu t\u1ed1 ti\u00eau c\u1ef1c (CA v\u00e0 ES).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5:<\/p>\n<ul style=\"text-align: justify;\">\n<li>FS (kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh t\u1ed1t): +5.<\/li>\n<li>CA (c\u1ea1nh tranh m\u1ea1nh t\u1eeb \u0111\u1ed1i th\u1ee7): -4.<\/li>\n<li>IA (ng\u00e0nh t\u0103ng tr\u01b0\u1edfng cao): +6.<\/li>\n<li>ES (m\u00f4i tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng): -3.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>3. T\u00ednh to\u00e1n gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1<\/strong><\/h3>\n<p style=\"text-align: justify;\">Trung b\u00ecnh \u0111i\u1ec3m t\u1eebng nh\u00f3m y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh:<\/p>\n<ul style=\"text-align: justify;\">\n<li>FS: (\u0110i\u1ec3m trung b\u00ecnh FS)<\/li>\n<li>CA: (\u0110i\u1ec3m trung b\u00ecnh CA)<\/li>\n<li>IA: (\u0110i\u1ec3m trung b\u00ecnh IA)<\/li>\n<li>ES: (\u0110i\u1ec3m trung b\u00ecnh ES)<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>4. X\u00e1c \u0111\u1ecbnh t\u1ecda \u0111\u1ed9 tr\u00ean ma tr\u1eadn SPACE<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>T\u1ecda \u0111\u1ed9 tr\u1ee5c X = IA &#8211; CA.<\/li>\n<li>T\u1ecda \u0111\u1ed9 tr\u1ee5c Y = FS &#8211; ES.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>5. V\u1ebd ma tr\u1eadn v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>Khu v\u1ef1c T\u1ea5n c\u00f4ng (Aggressive): T\u1ecda \u0111\u1ed9 (+X, +Y).<\/li>\n<li>Khu v\u1ef1c Th\u1eadn tr\u1ecdng (Conservative): T\u1ecda \u0111\u1ed9 (-X, +Y).<\/li>\n<li>Khu v\u1ef1c Ph\u00f2ng th\u1ee7 (Defensive): T\u1ecda \u0111\u1ed9 (-X, -Y).<\/li>\n<li>Khu v\u1ef1c C\u1ea1nh tranh (Competitive): T\u1ecda \u0111\u1ed9 (+X, -Y).<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>B\u00ed quy\u1ebft t\u1ed1i \u01b0u ma tr\u1eadn SPACE chu\u1ea9n x\u00e1c<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 khi s\u1eed d\u1ee5ng ma tr\u1eadn SPACE, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd nh\u1eefng c\u00e1ch t\u1ed1i \u01b0u sau:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-190523 size-full\" src=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-28.jpg\" alt=\"ma tr\u1eadn space\" width=\"2363\" height=\"1313\" srcset=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-28.jpg 2363w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-28-500x278.jpg 500w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-28-1024x569.jpg 1024w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-28-768x427.jpg 768w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-28-1536x853.jpg 1536w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-28-2048x1138.jpg 2048w\" sizes=\"(max-width: 2363px) 100vw, 2363px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>D\u1ef1a tr\u00ean ngu\u1ed3n d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 v\u00e0 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, ph\u00e2n t\u00edch SWOT, ho\u1eb7c kh\u1ea3o s\u00e1t ng\u00e0nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ecbnh k\u1ef3 c\u1eadp nh\u1eadt ma tr\u1eadn<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Th\u01b0\u1eddng xuy\u00ean \u0111i\u1ec1u ch\u1ec9nh ma tr\u1eadn d\u1ef1a tr\u00ean c\u00e1c thay \u0111\u1ed5i trong n\u1ed9i t\u1ea1i doanh nghi\u1ec7p v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/li>\n<li>V\u00ed d\u1ee5: Khi ng\u00e0nh c\u00f3 xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng m\u1edbi ho\u1eb7c m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng, c\u1ea7n c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>K\u1ebft h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c<\/strong><\/p>\n<p style=\"text-align: justify;\">T\u0103ng t\u00ednh to\u00e0n di\u1ec7n b\u1eb1ng c\u00e1ch ph\u1ed1i h\u1ee3p ma tr\u1eadn SPACE v\u1edbi:<\/p>\n<ul style=\"text-align: justify;\">\n<li>SWOT: Nh\u1ea5n m\u1ea1nh \u0111i\u1ec3m m\u1ea1nh\/y\u1ebfu n\u1ed9i b\u1ed9 v\u00e0 c\u01a1 h\u1ed9i\/th\u00e1ch th\u1ee9c t\u1eeb b\u00ean ngo\u00e0i.<\/li>\n<li><a href=\"https:\/\/amis.misa.vn\/120868\/vi-du-ve-mo-hinh-pestel\/\" target=\"_blank\" rel=\"noopener\">PESTEL<\/a>: Ph\u00e2n t\u00edch s\u00e2u h\u01a1n c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng (kinh t\u1ebf, ch\u00ednh tr\u1ecb, c\u00f4ng ngh\u1ec7&#8230;).<\/li>\n<li>BCG Matrix: X\u00e1c \u0111\u1ecbnh \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 s\u1eed d\u1ee5ng<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>\u0110\u1ea3m b\u1ea3o c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd hi\u1ec3u c\u00e1ch \u0111\u1ecdc v\u00e0 \u00e1p d\u1ee5ng k\u1ebft qu\u1ea3 ma tr\u1eadn.<\/li>\n<li>T\u1ed5 ch\u1ee9c workshop ho\u1eb7c h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u01afu ti\u00ean chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean v\u1ecb tr\u00ed<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>T\u1ea5n c\u00f4ng (Aggressive): \u0110\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Th\u1eadn tr\u1ecdng (Conservative): T\u1eadp trung v\u00e0o b\u1ea3o v\u1ec7 th\u1ecb tr\u01b0\u1eddng c\u1ed1t l\u00f5i, t\u0103ng hi\u1ec7u qu\u1ea3 n\u1ed9i b\u1ed9.<\/li>\n<li>Ph\u00f2ng th\u1ee7 (Defensive): Gi\u1ea3m thi\u1ec3u r\u1ee7i ro, t\u00e1i c\u01a1 c\u1ea5u ho\u1eb7c thu h\u1eb9p quy m\u00f4.<\/li>\n<li>C\u1ea1nh tranh (Competitive): N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh nh\u01b0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Li\u00ean t\u1ee5c theo d\u00f5i k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">\u0110\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c sau khi \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau mong mu\u1ed1n.<\/li>\n<li style=\"text-align: justify;\">\u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u1ea7n thi\u1ebft d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb th\u1ecb tr\u01b0\u1eddng ho\u1eb7c k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n<h2><strong>Case study v\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn SPACE<\/strong><\/h2>\n<figure id=\"attachment_190525\" aria-describedby=\"caption-attachment-190525\" style=\"width: 2363px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-190525 size-full\" src=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-29.jpg\" alt=\"ma tr\u1eadn space\" width=\"2363\" height=\"1313\" srcset=\"\/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-29.jpg 2363w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-29-500x278.jpg 500w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-29-1024x569.jpg 1024w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-29-768x427.jpg 768w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-29-1536x853.jpg 1536w, \/wp-content\/uploads\/2025\/01\/QAB-Template-Blog-29-2048x1138.jpg 2048w\" sizes=\"(max-width: 2363px) 100vw, 2363px\" \/><figcaption id=\"caption-attachment-190525\" class=\"wp-caption-text\">T\u00ecm hi\u1ec3u v\u1ec1 v\u00ed d\u1ee5 ma tr\u1eadn SPACE c\u1ee7a Vinamilk, ma tr\u1eadn SPACE c\u1ee7a Coca Cola v\u00e0 ma tr\u1eadn SPACE c\u1ee7a Trung Nguy\u00ean.<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn SPACE c\u1ee7a Vinamilk<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh (FS): Cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\">Vinamilk c\u00f3 doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u1ea3 n\u0103ng thanh kho\u1ea3n t\u1ed1t, v\u1edbi l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba l\u1eabn qu\u1ed1c t\u1ebf.<\/li>\n<li style=\"text-align: justify;\">Ch\u1ec9 s\u1ed1 l\u1ee3i nhu\u1eadn r\u00f2ng v\u00e0 t\u1ef7 l\u1ec7 n\u1ee3\/t\u00e0i s\u1ea3n \u1edf m\u1ee9c an to\u00e0n, cho th\u1ea5y s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh v\u1eefng v\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh (CA): Cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Vinamilk c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t trong ng\u00e0nh s\u1eefa t\u1ea1i Vi\u1ec7t Nam, c\u00f9ng v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/li>\n<li>N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>S\u1ee9c h\u00fat ng\u00e0nh (IA): Trung b\u00ecnh &#8211; Cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam v\u1eabn c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng nh\u1edd d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 thu nh\u1eadp t\u0103ng.<\/li>\n<li>Tuy nhi\u00ean, \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 chi ph\u00ed nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o gia t\u0103ng l\u00e0 th\u00e1ch th\u1ee9c.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>S\u1ef1 \u1ed5n \u0111\u1ecbnh m\u00f4i tr\u01b0\u1eddng (ES): Trung b\u00ecnh<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u1ed5n \u0111\u1ecbnh, nh\u01b0ng gi\u00e1 nguy\u00ean li\u1ec7u bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u00e1c y\u00eau c\u1ea7u v\u1ec1 ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf ng\u00e0y c\u00e0ng kh\u1eaft khe.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1eeb ma tr\u1eadn SPACE c\u1ee7a Vinamilk: T\u1ea5n c\u00f4ng (Aggressive)<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\">T\u0103ng c\u01b0\u1eddng xu\u1ea5t kh\u1ea9u sang th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n (R&amp;D) s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 s\u1ee9c kh\u1ecfe.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn SPACE c\u1ee7a Coca Cola<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh (FS): R\u1ea5t cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Coca-Cola l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u m\u1ea1nh nh\u1ea5t, v\u1edbi doanh thu kh\u1ed5ng l\u1ed3 v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 c\u1ed5 t\u1ee9c \u0111\u1ec1u \u0111\u1eb7n.<\/li>\n<li>H\u1ec7 th\u1ed1ng t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc, l\u1ee3i nhu\u1eadn cao v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh (CA): R\u1ea5t cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Coca-Cola s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u1edbi s\u1ef1 nh\u1eadn di\u1ec7n v\u01b0\u1ee3t tr\u1ed9i.<\/li>\n<li>H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n di\u1ec7n v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng (bao g\u1ed3m c\u1ea3 \u0111\u1ed3 u\u1ed1ng kh\u00f4ng gas).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>S\u1ee9c h\u00fat ng\u00e0nh (IA): Trung b\u00ecnh<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Ng\u00e0nh \u0111\u1ed3 u\u1ed1ng \u0111ang ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb xu h\u01b0\u1edbng ti\u00eau d\u00f9ng l\u00e0nh m\u1ea1nh, gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1eddng v\u00e0 ch\u1ea5t h\u00f3a h\u1ecdc.<\/li>\n<li>C\u1ea1nh tranh gia t\u0103ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>S\u1ef1 \u1ed5n \u0111\u1ecbnh m\u00f4i tr\u01b0\u1eddng (ES): Th\u1ea5p &#8211; Trung b\u00ecnh<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ebfn t\u1eeb c\u00e1c quy \u0111\u1ecbnh v\u1ec1 thu\u1ebf \u0111\u01b0\u1eddng, c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch ti\u00eau d\u00f9ng.<\/li>\n<li>\u1ede Vi\u1ec7t Nam, Coca-Cola ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c y\u00eau c\u1ea7u ph\u00e1p l\u00fd v\u00e0 ti\u00eau chu\u1ea9n an to\u00e0n th\u1ef1c ph\u1ea9m kh\u1eaft khe.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1eeb ma tr\u1eadn SPACE c\u1ee7a Coca Cola: C\u1ea1nh tranh (Competitive)<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\">T\u0103ng c\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0nh m\u1ea1nh (nh\u01b0 n\u01b0\u1edbc tr\u00e1i c\u00e2y t\u1ef1 nhi\u00ean, \u0111\u1ed3 u\u1ed1ng kh\u00f4ng \u0111\u01b0\u1eddng).<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ea7u t\u01b0 v\u00e0o marketing v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn SPACE c\u1ee7a Trung Nguy\u00ean<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>S\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh (FS): Trung b\u00ecnh<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Trung Nguy\u00ean c\u00f3 s\u1ee9c m\u1ea1nh t\u00e0i ch\u00ednh t\u1ed1t \u1edf th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba nh\u01b0ng b\u1ecb h\u1ea1n ch\u1ebf khi c\u1ea1nh tranh qu\u1ed1c t\u1ebf.<\/li>\n<li>Chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0o R&amp;D v\u00e0 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>L\u1ee3i th\u1ebf c\u1ea1nh tranh (CA): Cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Trung Nguy\u00ean c\u00f3 l\u1ee3i th\u1ebf t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam, k\u1ebft h\u1ee3p v\u1edbi c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb v\u0103n h\u00f3a.<\/li>\n<li>H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i t\u1ed1t t\u1ea1i Vi\u1ec7t Nam, nh\u01b0ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh qu\u1ed1c t\u1ebf ch\u01b0a \u0111\u1ee7 m\u1ea1nh.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>S\u1ee9c h\u00fat ng\u00e0nh (IA): Trung b\u00ecnh &#8211; Cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Ng\u00e0nh c\u00e0 ph\u00ea c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng l\u1edbn nh\u1edd nhu c\u1ea7u ti\u00eau d\u00f9ng t\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea cao c\u1ea5p v\u00e0 c\u00e0 ph\u00ea h\u00f2a tan.<\/li>\n<li>Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng b\u1ecb c\u1ea1nh tranh b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Starbucks v\u00e0 c\u00e1c doanh nghi\u1ec7p qu\u1ed1c t\u1ebf kh\u00e1c.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>S\u1ef1 \u1ed5n \u0111\u1ecbnh m\u00f4i tr\u01b0\u1eddng (ES): Trung b\u00ecnh<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>M\u00f4i tr\u01b0\u1eddng kinh doanh \u1ed5n \u0111\u1ecbnh t\u1ea1i Vi\u1ec7t Nam, nh\u01b0ng r\u1ee7i ro gia t\u0103ng khi m\u1edf r\u1ed9ng ra qu\u1ed1c t\u1ebf do c\u1ea1nh tranh gay g\u1eaft v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh.<\/li>\n<\/ul>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t t\u1eeb ma tr\u1eadn SPACE c\u1ee7a Trung Nguy\u00ean: Th\u1eadn tr\u1ecdng (Conservative)<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n n\u1ed9i \u0111\u1ecba b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li style=\"text-align: justify;\">Th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf th\u1eadn tr\u1ecdng, b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u c\u00e0 ph\u00ea cao.<\/li>\n<\/ul>\n<h2><strong>T\u1ed5ng k\u1ebft v\u1ec1 ma tr\u1eadn SPACE<\/strong><\/h2>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e98896d3-33b5-4100-923a-96414f85d3a3\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p style=\"text-align: justify;\">Nh\u01b0 v\u1eady, ma tr\u1eadn SPACE l\u00e0 g\u00ec kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi v\u1ec1 kh\u00e1i ni\u1ec7m m\u00e0 c\u00f2n l\u00e0 l\u1eddi m\u1eddi g\u1ecdi doanh nghi\u1ec7p kh\u00e1m ph\u00e1 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 n\u00e0y. V\u1edbi c\u00e1ch v\u1ebd ma tr\u1eadn SPACE r\u00f5 r\u00e0ng v\u00e0 t\u1eebng b\u01b0\u1edbc, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/div>\n<div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/128498\/ma-tran-cpm\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Gi\u1ea3i m\u00e3 ma tr\u1eadn CPM: H\u01b0\u1edbng d\u1eabn \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 cho n\u0103m 2024<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/14237\/mo-hinh-smart-xac-dinh-muc-tieu-marketing-theo-smart\/\"   name=\"tim_hieu_them\"  target=\"_blank\">M\u00f4 h\u00ecnh SMART: B\u00ed quy\u1ebft thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau Marketing hi\u1ec7u qu\u1ea3<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/88800\/mo-hinh-rfm\/\"   name=\"tim_hieu_them\"  target=\"_blank\">M\u00f4 h\u00ecnh RFM l\u00e0 g\u00ec? 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Ma tr\u1eadn SPACE l\u00e0 g\u00ec m\u00e0 l\u1ea1i \u0111\u01b0\u1ee3c xem nh\u01b0 &#8220;b\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c&#8221; gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng gi\u1eefa [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_190429\" class=\"pvc_stats total_only  \" data-element-id=\"190429\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":177,"featured_media":190521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2567],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma tr\u1eadn SPACE l\u00e0 g\u00ec? C\u00e1ch v\u1ebd ma tr\u1eadn SPACE cho doanh nghi\u1ec7p<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ma tr\u1eadn SPACE l\u00e0 g\u00ec? C\u00e1ch v\u1ebd ma tr\u1eadn SPACE cho doanh nghi\u1ec7p","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/190429\/ma-tran-space\/","url":"https:\/\/amis.misa.vn\/190429\/ma-tran-space\/","name":"Ma tr\u1eadn SPACE l\u00e0 g\u00ec? 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