{"id":18881,"date":"2022-05-10T10:13:28","date_gmt":"2022-05-10T03:13:28","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=18881"},"modified":"2023-04-20T11:29:19","modified_gmt":"2023-04-20T04:29:19","slug":"xay-dung-muc-tieu-ban-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/18881\/xay-dung-muc-tieu-ban-hang\/","title":{"rendered":"M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u00e0 g\u00ec & 4 tip x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n cho Doanh Nghi\u1ec7p"},"content":{"rendered":"

\u201cC\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n hay ch\u1ed1t \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng h\u01a1n\u201d, \u0111\u00f3 h\u1eb3n l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng n\u00e0o n\u1ebfu \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 nh\u1eefng k\u1ef3 v\u1ecdng trong c\u00f4ng vi\u1ec7c. Tuy nhi\u00ean, vi\u1ec7c hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng \u0111i\u1ec1u tr\u00ean kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. N\u00f3 y\u00eau c\u1ea7u nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 l\u1eadp c\u00e1c k\u1ebf ho\u1ea1ch chi ti\u1ebft \u0111\u1ec3 bi\u1ebfn nh\u1eefng k\u1ef3 v\u1ecdng th\u00e0nh hi\u1ec7n th\u1ef1c.<\/b><\/p>\n

\"m\u1ee5c
M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/figcaption><\/figure>\n

\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u00e0 \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 th\u1ef1c t\u1ebf, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u00fang c\u00f3 t\u00ednh kh\u1ea3 thi.\u00a0<\/span><\/p>\n

M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Bridge Group cho th\u1ea5y ch\u1ec9 c\u00f3 67% nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ho\u00e0n th\u00e0nh c\u00e1c ch\u1ec9 ti\u00eau b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra?\u00a0 <\/span><\/em>M\u1eddi anh\/ch\u1ecb t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi trong b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n

>> \u0110\u1ecdc th\u00eam: C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng cho nh\u00e2n vi\u00ean sale \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t<\/a><\/strong><\/p>\n

M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n

M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng <\/b>l\u00e0 vi\u1ec7c cung c\u1ea5p cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n l\u00e0m \u0111\u1ec3 gi\u00fap c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3. M\u1ed7i m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng bao g\u1ed3m c\u00e1c m\u1ee5c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 c\u1ee7a to\u00e0n nh\u00f3m.<\/p>\n

\"m\u1ee5c<\/p>\n

M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng th\u01b0\u1eddng l\u00e0 c\u00e1c k\u1ef3 v\u1ecdng d\u00e0i h\u1ea1n (nh\u01b0 gia t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, hay l\u00e0m gi\u1ea3m t\u00ecnh tr\u1ea1ng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c) \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua m\u1ed9t lo\u1ea1t c\u00e1c n\u1ed7 l\u1ef1c v\u00e0 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng trong ng\u1eafn h\u1ea1n.\u00a0<\/span><\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Accent Technologies, c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty t\u1ed1t nh\u1ea5t l\u00e0 n\u00ean xoay quanh vi\u1ec7c hi\u1ec3u nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a ng\u01b0\u1eddi mua, c\u0169ng nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a><\/strong> v\u00e0 cam k\u1ebft b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean, c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u1eb7t ra c\u1ea7n c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p ho\u1eb7c b\u1ed9 ph\u1eadn c\u1ee7a kinh doanh. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng t\u1eadp trung v\u00e0o:<\/span><\/p>\n