{"id":186689,"date":"2024-12-19T19:30:37","date_gmt":"2024-12-19T12:30:37","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=186689"},"modified":"2024-12-21T10:42:29","modified_gmt":"2024-12-21T03:42:29","slug":"chien-luoc-marketing-cua-bach-hoa-xanh","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/186689\/chien-luoc-marketing-cua-bach-hoa-xanh\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh: Kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh mua s\u1eafm xanh"},"content":{"rendered":"<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb ti\u1ec7n \u00edch, m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb th\u1ef1c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea7y s\u00e1ng t\u1ea1o c\u1ee7a B\u00e1ch H\u00f3a Xanh, t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ed9c \u0111\u00e1o, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n v\u00e0 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\"><em>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing (gi\u00e1, s\u1ea3n ph\u1ea9m, ph\u00e2n ph\u1ed1i,\u2026), ph\u00e2n t\u00edch ma tr\u1eadn SWOT, v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed5i b\u1eadt gi\u00fap B\u00e1ch H\u00f3a Xanh chinh ph\u1ee5c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<h1 style=\"text-align: justify;\"><strong>I, Gi\u1edbi thi\u1ec7u v\u1ec1 B\u00e1ch H\u00f3a Xanh<\/strong><\/h1>\n<h2 style=\"text-align: justify;\"><strong>B\u00e1ch H\u00f3a Xanh l\u00e0 g\u00ec? B\u00e1ch H\u00f3a Xanh thu\u1ed9c t\u1eadp \u0111o\u00e0n n\u00e0o?<\/strong><\/h2>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh ra \u0111\u1eddi v\u00e0o cu\u1ed1i n\u0103m 2015, l\u00e0 m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a t\u1eadp \u0111o\u00e0n Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng. S\u1ea3n ph\u1ea9m c\u1ee7a B\u00e1ch H\u00f3a Xanh t\u1eadp trung v\u00e0o c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, nhu y\u1ebfu ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y, \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a m\u1ecdi gia \u0111\u00ecnh. V\u1edbi m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng nh\u1ecf g\u1ecdn, ti\u1ec7n l\u1ee3i, B\u00e1ch H\u00f3a Xanh \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn quen thu\u1ed9c c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/1.jpg\" alt=\"gioi-thieu-ve-bach-hoa-xanh\" width=\"900\" height=\"500\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong>B\u00e1ch H\u00f3a Xanh b\u00e1n g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\">S\u1ea3n ph\u1ea9m c\u1ee7a B\u00e1ch H\u00f3a Xanh r\u1ea5t \u0111a d\u1ea1ng v\u1ec1 c\u00e1c lo\u1ea1i m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu, \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh c\u00e1c danh m\u1ee5c ch\u00ednh:<\/p>\n<p style=\"text-align: justify;\"><strong>Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Rau c\u1ee7 qu\u1ea3, tr\u00e1i c\u00e2y \u0111\u1ea1t ti\u00eau chu\u1ea9n s\u1ea1ch, t\u01b0\u01a1i ngon m\u1ed7i ng\u00e0y.<\/li>\n<li>C\u00e1c lo\u1ea1i th\u1ecbt, c\u00e1, h\u1ea3i s\u1ea3n t\u01b0\u01a1i s\u1ed1ng v\u1edbi ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng.<\/li>\n<li>Th\u1ef1c ph\u1ea9m \u0111\u00f4ng l\u1ea1nh nh\u01b0 th\u1ecbt vi\u00ean, c\u00e1 vi\u00ean, h\u1ea3i s\u1ea3n ch\u1ebf bi\u1ebfn.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>\u0110\u1ed3 \u0103n nhanh ti\u1ec7n l\u1ee3i, th\u1ee9c \u0103n \u0111\u00f3ng h\u1ed9p, v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>H\u00e0ng nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>G\u1ea1o, m\u00ec, b\u00fan, ph\u1edf, d\u1ea7u \u0103n, gia v\u1ecb.<\/li>\n<li>S\u1eefa, \u0111\u1ed3 u\u1ed1ng, b\u00e1nh k\u1eb9o, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng kh\u00e1c.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>S\u1ea3n ph\u1ea9m v\u1ec7 sinh v\u00e0 gia d\u1ee5ng:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>N\u01b0\u1edbc gi\u1eb7t, n\u01b0\u1edbc r\u1eeda ch\u00e9n, x\u00e0 ph\u00f2ng, d\u1ea7u g\u1ed9i, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n.<\/li>\n<li>\u0110\u1ed3 d\u00f9ng gia \u0111\u00ecnh nh\u01b0 t\u00fai \u0111\u1ef1ng r\u00e1c, kh\u0103n gi\u1ea5y, v\u00e0 c\u00e1c v\u1eadt d\u1ee5ng c\u1ea7n thi\u1ebft kh\u00e1c.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>S\u1ee9 m\u1ec7nh c\u1ee7a B\u00e1ch H\u00f3a Xanh<\/strong><\/h2>\n<p style=\"text-align: justify;\">S\u1ee9 m\u1ec7nh c\u1ee7a B\u00e1ch H\u00f3a Xanh l\u00e0 mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 v\u0103n minh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00f4ng qua vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i. H\u1ecd kh\u00f4ng ch\u1ec9 nh\u1eafm \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng thu\u1ed9c m\u1ecdi t\u1ea7ng l\u1edbp, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a ti\u00eau d\u00f9ng th\u00f4ng minh, d\u1ec5 ti\u1ebfp c\u1eadn, v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi c\u00f4ng ngh\u1ec7\u200b\u200b.<\/p>\n<p style=\"text-align: justify;\">S\u1ee9 m\u1ec7nh c\u1ee7a B\u00e1ch H\u00f3a Xanh c\u0169ng h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc, gi\u00fap h\u1ecd m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0nh m\u1ea1nh\u200b.<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><strong>\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a B\u00e1ch H\u00f3a Xanh<\/strong><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd<\/strong>: \u0110\u1ecbnh h\u01b0\u1edbng ph\u1ee5c v\u1ee5 m\u1ecdi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh.<\/li>\n<li><strong>Th\u1ef1c ph\u1ea9m s\u1ea1ch<\/strong>: Cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, v\u1edbi ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, \u0111\u1ea1t ti\u00eau chu\u1ea9n v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m.<\/li>\n<li><strong>Mua s\u1eafm ti\u1ec7n l\u1ee3i<\/strong>: Kh\u00f4ng gian si\u00eau th\u1ecb nh\u1ecf g\u1ecdn nh\u01b0ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c m\u1eb7t h\u00e0ng c\u1ea7n thi\u1ebft, thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi d\u00e2n \u1edf c\u1ea3 th\u00e0nh ph\u1ed1 l\u1edbn l\u1eabn khu v\u1ef1c v\u00f9ng ven.<\/li>\n<li><strong>Ph\u1ee5c v\u1ee5 t\u1eadn t\u00e2m<\/strong>: \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1i \u0111a trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i trong vi\u1ec7c mua s\u1eafm m\u00e0 c\u00f2n gi\u00fap c\u00e1c gia \u0111\u00ecnh Vi\u1ec7t an t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3. \u0110\u00e2y l\u00e0 n\u01a1i kh\u00f4ng ch\u1ec9 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n k\u1ebft n\u1ed1i g\u1ea7n g\u0169i v\u1edbi cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, g\u00f3p ph\u1ea7n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin l\u00e2u d\u00e0i.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Gi\u1edd \u0111\u00f3ng\/m\u1edf c\u1eeda c\u1ee7a B\u00e1ch H\u00f3a Xanh<\/strong><\/h2>\n<p style=\"text-align: justify;\">Th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng: Chu\u1ed7i si\u00eau th\u1ecb th\u01b0\u1eddng m\u1edf c\u1eeda t\u1eeb 6:30 s\u00e1ng \u0111\u1ebfn 9:30 t\u1ed1i.<\/p>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh ho\u1ea1t \u0111\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0y trong tu\u1ea7n, bao g\u1ed3m c\u1ea3 l\u1ec5 t\u1ebft, \u0111\u1ea3m b\u1ea3o ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2 style=\"text-align: justify;\"><strong>C\u00e1c h\u00ecnh th\u1ee9c thanh to\u00e1n v\u00e0 t\u00edch \u0111i\u1ec3m t\u1ea1i B\u00e1ch H\u00f3a Xanh<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>a,C\u00e1c h\u00ecnh th\u1ee9c thanh to\u00e1n t\u1ea1i B\u00e1ch H\u00f3a Xanh<\/strong><\/h3>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh mang \u0111\u1ebfn nhi\u1ec1u l\u1ef1a ch\u1ecdn thanh to\u00e1n ti\u1ec7n l\u1ee3i, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng mua s\u1eafm m\u00e0 kh\u00f4ng c\u1ea7n lo l\u1eafng v\u1ec1 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n. C\u00e1c h\u00ecnh th\u1ee9c bao g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Thanh to\u00e1n ti\u1ec1n m\u1eb7t (Cash)<\/strong>: \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng B\u00e1ch H\u00f3a Xanh.<\/li>\n<li><strong>Thanh to\u00e1n qua th\u1ebb ng\u00e2n h\u00e0ng<\/strong>: H\u1ed7 tr\u1ee3 c\u00e1c lo\u1ea1i th\u1ebb ATM n\u1ed9i \u0111\u1ecba, th\u1ebb t\u00edn d\u1ee5ng, v\u00e0 th\u1ebb ghi n\u1ee3 qu\u1ed1c t\u1ebf (Visa\/MasterCard). C\u1ed5ng thanh to\u00e1n th\u1ebb t\u00edch h\u1ee3p s\u1eb5n t\u1ea1i qu\u1ea7y thu ng\u00e2n, \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 ti\u1ec7n l\u1ee3i.<\/li>\n<li><strong>Thanh to\u00e1n qua v\u00ed \u0111i\u1ec7n t\u1eed<\/strong>: B\u00e1ch H\u00f3a Xanh ch\u1ea5p nh\u1eadn c\u00e1c v\u00ed \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u01b0 Momo, ZaloPay, ShopeePay, Viettel Money, gi\u00fap kh\u00e1ch h\u00e0ng thanh to\u00e1n nhanh ch\u00f3ng ch\u1ec9 v\u1edbi v\u00e0i thao t\u00e1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i.<\/li>\n<li><strong>Chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng<\/strong>: M\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng h\u1ed7 tr\u1ee3 h\u00ecnh th\u1ee9c chuy\u1ec3n kho\u1ea3n tr\u1ef1c ti\u1ebfp n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng mang ti\u1ec1n m\u1eb7t ho\u1eb7c th\u1ebb.<\/li>\n<li><strong>Qu\u00e9t m\u00e3 QR<\/strong>: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng ng\u00e2n h\u00e0ng ho\u1eb7c v\u00ed \u0111i\u1ec7n t\u1eed \u0111\u1ec3 qu\u00e9t m\u00e3 QR t\u1ea1i qu\u1ea7y thanh to\u00e1n, \u0111\u1ea3m b\u1ea3o giao d\u1ecbch nhanh v\u00e0 ch\u00ednh x\u00e1c.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>b, C\u00e1c h\u00ecnh th\u1ee9c t\u00edch \u0111i\u1ec3m t\u1ea1i B\u00e1ch H\u00f3a Xanh<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng trung th\u00e0nh, m\u00f4 h\u00ecnh kinh doanh c\u1ee7a B\u00e1ch H\u00f3a Xanh tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m linh ho\u1ea1t, gi\u00fap ng\u01b0\u1eddi mua s\u1eafm c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u \u0111\u00e3i h\u01a1n trong nh\u1eefng l\u1ea7n giao d\u1ecbch sau:<\/p>\n<p style=\"text-align: justify;\"><strong>T\u00edch \u0111i\u1ec3m qua ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean c\u1ee7a B\u00e1ch H\u00f3a Xanh:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>C\u00e1ch th\u1ee9c tham gia: \u0110\u0103ng k\u00fd t\u00e0i kho\u1ea3n th\u00e0nh vi\u00ean qua \u1ee9ng d\u1ee5ng ho\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng (b\u1eb1ng s\u1ed1 \u0111i\u1ec7n tho\u1ea1i).<\/li>\n<li>C\u00e1ch t\u00edch \u0111i\u1ec3m: V\u1edbi m\u1ed7i giao d\u1ecbch mua s\u1eafm, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 \u0111i\u1ec3m t\u01b0\u01a1ng \u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb h\u00f3a \u0111\u01a1n (th\u01b0\u1eddng l\u00e0 1 \u0111i\u1ec3m = 1.000 VN\u0110 mua s\u1eafm).<\/li>\n<li>\u0110\u1ed5i \u0111i\u1ec3m: \u0110i\u1ec3m t\u00edch l\u0169y c\u00f3 th\u1ec3 quy \u0111\u1ed5i th\u00e0nh phi\u1ebfu mua h\u00e0ng ho\u1eb7c gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp khi mua s\u1eafm.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>T\u00edch \u0111i\u1ec3m qua v\u00ed \u0111i\u1ec7n t\u1eed: <\/strong>Khi thanh to\u00e1n qua c\u00e1c v\u00ed \u0111i\u1ec7n t\u1eed nh\u01b0 Momo, ZaloPay,\u2026 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00edch \u0111i\u1ec3m trong h\u1ec7 th\u1ed1ng c\u1ee7a v\u00ed, c\u00f3 th\u1ec3 quy \u0111\u1ed5i th\u00e0nh \u01b0u \u0111\u00e3i t\u1ea1i B\u00e1ch H\u00f3a Xanh.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u01afu \u0111\u00e3i d\u00e0nh ri\u00eang cho th\u00e0nh vi\u00ean: <\/strong>Kh\u00e1ch h\u00e0ng th\u00e0nh vi\u00ean th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o khuy\u1ebfn m\u00e3i t\u1eeb B\u00e1ch H\u00f3a Xanh, gi\u1ea3m gi\u00e1, ho\u1eb7c qu\u00e0 t\u1eb7ng t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>c, L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c thanh to\u00e1n v\u00e0 t\u00edch \u0111i\u1ec3m t\u1ea1i B\u00e1ch H\u00f3a Xanh<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong>Ti\u1ec7n l\u1ee3i<\/strong>: \u0110a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm linh ho\u1ea1t.<\/li>\n<li><strong>Nhanh ch\u00f3ng<\/strong>: Gi\u1ea3m th\u1eddi gian ch\u1edd \u0111\u1ee3i t\u1ea1i qu\u1ea7y thanh to\u00e1n.<\/li>\n<li><strong>Ti\u1ebft ki\u1ec7m<\/strong>: Ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m B\u00e1ch H\u00f3a Xanh v\u00e0 \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho th\u00e0nh vi\u00ean gi\u00fap kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau.<\/li>\n<li><strong>An to\u00e0n<\/strong>: C\u00f4ng ngh\u1ec7 thanh to\u00e1n kh\u00f4ng ti\u1ebfp x\u00fac nh\u01b0 QR v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed \u0111\u1ea3m b\u1ea3o an to\u00e0n trong giao d\u1ecbch.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm hi\u1ec7n \u0111\u1ea1i, d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/amis.misa.vn\/73822\/dinh-vi-thuong-hieu\/\">\u0111\u1ecbnh v\u1ecb<\/a> \u0111\u1ed9c \u0111\u00e1o, kh\u00f4ng c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb l\u1edbn nh\u01b0 BigC, Coopmart,\u2026 m\u00e0 t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng gi\u1ed1ng c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng nh\u01b0ng v\u1edbi d\u1ecbch v\u1ee5 n\u00e2ng cao. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i th\u1ebf, gi\u1ea3m \u00e1p l\u1ef1c c\u1ea1nh tranh v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<\/p>\n<h3 style=\"text-align: justify;\"><strong>a, \u0110i\u1ec3m n\u1ed5i b\u1eadt trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>Ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ch\u1ee3 truy\u1ec1n th\u1ed1ng, nh\u01b0ng d\u1ecbch v\u1ee5 c\u1ea3i ti\u1ebfn:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Kh\u00f4ng nh\u1eafm \u0111\u1ebfn c\u00e1c v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba hay tr\u1ee5c \u0111\u01b0\u1eddng l\u1edbn, c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a B\u00e1ch H\u00f3a Xanh \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed t\u1ea1i nh\u1eefng khu v\u1ef1c g\u1ea7n khu d\u00e2n c\u01b0 v\u00e0 ch\u1ee3 truy\u1ec1n th\u1ed1ng.<\/li>\n<li>T\u1ea1o s\u1ef1 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi d\u00e2n khi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn m\u00e0 kh\u00f4ng c\u1ea7n di chuy\u1ec3n xa.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u0110a d\u1ea1ng h\u00e0ng h\u00f3a, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Cung c\u1ea5p h\u01a1n 3.000 s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, bao g\u1ed3m rau c\u1ee7, tr\u00e1i c\u00e2y, th\u1ecbt c\u00e1,\u2026 \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n m\u1edbi m\u1ed7i ng\u00e0y.<\/li>\n<li>Kh\u00f4ng c\u1ea7n m\u1eb7c c\u1ea3, kh\u00e1ch h\u00e0ng v\u1eabn c\u00f3 th\u1ec3 mua s\u1eafm v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb, c\u1ea1nh tranh v\u00e0 minh b\u1ea1ch.<\/li>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>T\u1eadp trung v\u00e0o an to\u00e0n th\u1ef1c ph\u1ea9m:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u1edbi ngu\u1ed3n cung c\u1ea5p t\u1eeb c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i uy t\u00edn t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Coopmart v\u00e0 Satrafood.<\/li>\n<li>\u0110i\u1ec1u n\u00e0y gi\u00fap B\u00e1ch H\u00f3a Xanh x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh an to\u00e0n th\u1ef1c ph\u1ea9m ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c quan t\u00e2m.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn c\u1ee7a B\u00e1ch H\u00f3a Xanh:\u00a0<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Li\u00ean t\u1ee5c t\u1ed5 ch\u1ee9c c\u00e1c \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1, nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>b, Chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh trong \u0111\u1ecbnh v\u1ecb<\/strong><\/h3>\n<p style=\"text-align: justify;\">B\u1eb1ng c\u00e1ch tr\u00e1nh c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c &#8220;\u00f4ng l\u1edbn&#8221; si\u00eau th\u1ecb, B\u00e1ch H\u00f3a Xanh khai th\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng \u1edf c\u00e1c khu v\u1ef1c g\u1ea7n ch\u1ee3 v\u00e0 khu d\u00e2n c\u01b0 \u2013 nh\u1eefng n\u01a1i kh\u00e1ch h\u00e0ng v\u1eabn gi\u1eef th\u00f3i quen mua s\u1eafm nh\u01b0 t\u1ea1i ch\u1ee3 truy\u1ec1n th\u1ed1ng.<\/p>\n<p style=\"text-align: justify;\">Cung c\u1ea5p m\u1ed9t kh\u00f4ng gian mua s\u1eafm hi\u1ec7n \u0111\u1ea1i, ti\u1ec7n l\u1ee3i nh\u01b0ng gi\u00e1 c\u1ea3 l\u1ea1i h\u1ee3p l\u00fd, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u1ed5 th\u00f4ng.<\/p>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 si\u00eau th\u1ecb hi\u1ec7n \u0111\u1ea1i. Kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 ti\u1ec7n l\u1ee3i v\u00e0 an to\u00e0n, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i, th\u00e2n thi\u1ec7n v\u1edbi m\u1ecdi gia \u0111\u00ecnh Vi\u1ec7t Nam. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a B\u00e1ch H\u00f3a Xanh \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u linh ho\u1ea1t v\u00e0 b\u1ec1n v\u1eefng, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\n<h2 style=\"text-align: justify;\"><strong>T\u00ecnh h\u00ecnh kinh doanh<\/strong><\/h2>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh, m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (MWG), \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ti\u1ebfn \u0111\u00e1ng k\u1ec3 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. Trong qu\u00fd 3 n\u0103m 2024, MWG ghi nh\u1eadn doanh thu thu\u1ea7n 34.147 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 12,7% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u1edbi l\u1ee3i nhu\u1eadn sau thu\u1ebf \u0111\u1ea1t 800 t\u1ef7 \u0111\u1ed3ng, t\u0103ng \u0111\u1ed9t bi\u1ebfn 1.965%. \u0110\u00e1ng ch\u00fa \u00fd, B\u00e1ch H\u00f3a Xanh \u0111\u00f3ng g\u00f3p quan tr\u1ecdng v\u00e0o k\u1ebft qu\u1ea3 n\u00e0y v\u1edbi doanh thu \u0111\u1ea1t 10.348 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 35% so v\u1edbi c\u00f9ng k\u1ef3, tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t t\u0103ng tr\u01b0\u1edfng m\u1edbi c\u1ee7a MWG.<\/p>\n<p style=\"text-align: justify;\">T\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 7 n\u0103m 2024, B\u00e1ch H\u00f3a Xanh \u0111\u00e3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi l\u00ean 1.704 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. \u0110\u1eb7c bi\u1ec7t, trong th\u00e1ng 8 n\u0103m 2024, B\u00e1ch H\u00f3a Xanh \u0111\u00e3 t\u0103ng t\u1ed1c m\u1edf m\u1edbi v\u1edbi kho\u1ea3ng 15 c\u1eeda h\u00e0ng, so v\u1edbi ch\u1ec9 3 c\u1eeda h\u00e0ng trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m. \u0110i\u1ec1u n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 sau h\u01a1n 2 n\u0103m t\u1eadp trung c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh m\u00e0 kh\u00f4ng m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n<p style=\"text-align: justify;\">V\u1ec1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u0103ng \u0111\u1ed9ng nh\u1ea5t khu v\u1ef1c ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, v\u1edbi c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao. Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, Vi\u1ec7t Nam n\u1eb1m trong top ba th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u0103ng \u0111\u1ed9ng nh\u1ea5t khu v\u1ef1c, ch\u1ec9 sau Trung Qu\u1ed1c v\u00e0 Indonesia.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho B\u00e1ch H\u00f3a Xanh ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf trong ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam.<\/p>\n<h1 style=\"text-align: justify;\"><strong>II, Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a B\u00e1ch H\u00f3a Xanh<\/strong><\/h1>\n<h2 style=\"text-align: justify;\"><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a B\u00e1ch H\u00f3a Xanh<\/strong><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/Chua-co-ten-900-x-500-px-1.jpg\" alt=\"khach-hang-muc-tieu\" width=\"900\" height=\"500\" \/><\/p>\n<p style=\"text-align: justify;\">C\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng <a href=\"https:\/\/amis.misa.vn\/22948\/khach-hang-muc-tieu\/\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh . C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bao g\u1ed3m:<\/p>\n<h3 style=\"text-align: justify;\"><strong>a, Nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng: B\u00e0 n\u1ed9i tr\u1ee3, nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean mua s\u1eafm nhu y\u1ebfu ph\u1ea9m cho gia \u0111\u00ecnh.<\/li>\n<li>\u0110\u1ed9 tu\u1ed5i: T\u1eeb 25 \u0111\u1ebfn 40 tu\u1ed5i.<\/li>\n<li>T\u1ea7ng l\u1edbp: Trung l\u01b0u v\u00e0 c\u00f3 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>b, \u0110\u1eb7c \u0111i\u1ec3m mua s\u1eafm<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li>\u01afu ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m v\u00e0 s\u1ef1 an to\u00e0n, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng nh\u01b0 th\u1ecbt, c\u00e1, rau c\u1ee7 qu\u1ea3.<\/li>\n<li>Th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm \u1edf c\u00e1c c\u1eeda h\u00e0ng g\u1ea7n khu d\u00e2n c\u01b0 \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/li>\n<li>S\u1eb5n s\u00e0ng chi ti\u00eau h\u1ee3p l\u00fd nh\u01b0ng k\u1ef3 v\u1ecdng m\u1ee9c gi\u00e1 c\u1ea1nh tranh.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>c, Nhu c\u1ea7u v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>Nhu c\u1ea7u:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>S\u1ef1 an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u.<\/li>\n<li>Y\u00eau c\u1ea7u s\u1ef1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y, t\u1eeb th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n, \u0111\u1ebfn nhu y\u1ebfu ph\u1ea9m v\u00e0 h\u00e0ng gia d\u1ee5ng.<\/li>\n<li>D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a B\u00e1ch H\u00f3a Xanh ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ti\u00eau gia \u0111\u00ecnh.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>H\u00e0nh vi:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 th\u00f3i quen gh\u00e9 c\u1eeda h\u00e0ng \u00edt nh\u1ea5t 1-2 l\u1ea7n m\u1ed7i tu\u1ea7n \u0111\u1ec3 mua s\u1eafm th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng.<\/li>\n<li>H\u1ecd \u01b0a chu\u1ed9ng c\u00e1c si\u00eau th\u1ecb nh\u1ecf g\u1ecdn, g\u1ea7n khu v\u1ef1c sinh s\u1ed1ng, v\u1edbi kh\u00f4ng gian th\u00e2n thi\u1ec7n, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/li>\n<li>M\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch COVID-19.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>d, K\u1ef3 v\u1ecdng t\u1eeb B\u00e1ch H\u00f3a Xanh<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/strong>: \u0110\u1ea3m b\u1ea3o ngu\u1ed3n cung uy t\u00edn, t\u01b0\u01a1ng t\u1ef1 c\u00e1c si\u00eau th\u1ecb l\u1edbn nh\u01b0 Coopmart hay Satrafood, nh\u01b0ng v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n.<\/li>\n<li><strong>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm:<\/strong> Kh\u00f4ng gian s\u1ea1ch s\u1ebd, hi\u1ec7n \u0111\u1ea1i, nh\u01b0ng kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p, g\u1ea7n g\u0169i nh\u01b0 ch\u1ee3 truy\u1ec1n th\u1ed1ng.<\/li>\n<li><strong>Ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn<\/strong>: C\u00e1c c\u1eeda h\u00e0ng n\u1eb1m g\u1ea7n khu d\u00e2n c\u01b0, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng mua s\u1eafm m\u00e0 kh\u00f4ng ph\u1ea3i \u0111i xa.<\/li>\n<li><strong>D\u1ecbch v\u1ee5 v\u00e0 \u01b0u \u0111\u00e3i<\/strong>: Nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n, h\u1ed7 tr\u1ee3 nhi\u1ec7t t\u00ecnh; \u0111\u1ed3ng th\u1eddi, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, t\u00edch \u0111i\u1ec3m v\u00e0 \u01b0u \u0111\u00e3i th\u01b0\u1eddng xuy\u00ean l\u00e0 \u0111i\u1ec3m c\u1ed9ng l\u1edbn c\u1ee7a B\u00e1ch H\u00f3a Xanh.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>e, C\u00e1c ph\u00e2n kh\u00fac b\u1ed5 sung<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong>Ng\u01b0\u1eddi tr\u1ebb \u0111\u1ed9c th\u00e2n<\/strong>: H\u1ecd mua th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n ho\u1eb7c \u0111\u1ed3 d\u00f9ng h\u00e0ng ng\u00e0y, t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ec7n l\u1ee3i v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/li>\n<li><strong>Ng\u01b0\u1eddi l\u1edbn tu\u1ed5i<\/strong>: \u01afu ti\u00ean th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 g\u1ea7n nh\u00e0 \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn.<\/li>\n<li><strong>Gia \u0111\u00ecnh c\u00f3 tr\u1ebb nh\u1ecf<\/strong>: Quan t\u00e2m \u0111\u1ebfn th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, s\u1eefa, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c gia \u0111\u00ecnh.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a B\u00e1ch H\u00f3a Xanh l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 chuy\u1ec3n \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Vi\u1ec7c khai th\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u1ed9i tr\u1ee3, k\u1ebft h\u1ee3p m\u1edf r\u1ed9ng \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac b\u1ed5 sung, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng m\u00e0 c\u00f2n duy tr\u00ec s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb.<\/p>\n<h2 style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a B\u00e1ch H\u00f3a Xanh<\/strong><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/Chua-co-ten-900-x-500-px-2.jpg\" alt=\"doi-thu-canh-tranh\" width=\"900\" height=\"500\" \/><\/p>\n<p style=\"text-align: justify;\">Trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam, B\u00e1ch H\u00f3a Xanh \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh t\u1eeb nhi\u1ec1u h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, bao g\u1ed3m:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Co.opmart<\/strong>: H\u1ec7 th\u1ed1ng si\u00eau th\u1ecb b\u00e1n l\u1ebb tr\u1ef1c thu\u1ed9c Li\u00ean hi\u1ec7p c\u00e1c H\u1ee3p t\u00e1c x\u00e3 Th\u01b0\u01a1ng m\u1ea1i TP.HCM (Saigon Co.op), v\u1edbi m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp v\u00e0 uy t\u00edn l\u00e2u n\u0103m.<\/li>\n<li><strong>WinMart\/WinMart+<\/strong>: Chu\u1ed7i si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i thu\u1ed9c T\u1eadp \u0111o\u00e0n Masan, c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n qu\u1ed1c.<\/li>\n<li><strong>Go! v\u00e0 Mega Market<\/strong>: C\u00e1c si\u00eau th\u1ecb l\u1edbn cung c\u1ea5p \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Lotte Mart<\/strong>: Chu\u1ed7i si\u00eau th\u1ecb c\u1ee7a T\u1eadp \u0111o\u00e0n Lotte (H\u00e0n Qu\u1ed1c), ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li><strong>C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i kh\u00e1c<\/strong>: Nh\u01b0 FamilyMart, B\u2019s Mart, Ministop, 7-Eleven, Circle K, GS25, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm nhanh ch\u00f3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<br \/>\nNgo\u00e0i ra, B\u00e1ch H\u00f3a Xanh c\u00f2n c\u1ea1nh tranh v\u1edbi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, n\u01a1i v\u1eabn chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn trong th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. \u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Tiki, Lazada, Shopee c\u0169ng \u0111ang m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m v\u00e0 h\u00e0ng ti\u00eau d\u00f9ng, t\u1ea1o th\u00eam \u00e1p l\u1ef1c c\u1ea1nh tranh trong ng\u00e0nh b\u00e1n l\u1ebb.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 nh\u1eadn di\u1ec7n ch\u00ednh x\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 gi\u00fap tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a B\u00e1ch H\u00f3a Xanh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h1 style=\"text-align: justify;\"><strong>III, Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a B\u00e1ch h\u00f3a xanh<\/strong><\/h1>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh, m\u1ed9t trong nh\u1eefng chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u00e1ng k\u1ec3 trong th\u1eddi gian qua. Tuy nhi\u00ean, nh\u01b0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, B\u00e1ch H\u00f3a Xanh c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c ri\u00eang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft theo <a href=\"https:\/\/amis.misa.vn\/21593\/mo-hinh-swot\/\">m\u00f4 h\u00ecnh SWOT<\/a>\u00a0c\u1ee7a B\u00e1ch H\u00f3a Xanh:<\/p>\n<h2 style=\"text-align: justify;\"><strong>\u0110i\u1ec3m m\u1ea1nh (Strengths)<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>H\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc t\u1eeb c\u00f4ng ty m\u1eb9<\/strong>: B\u00e1ch H\u00f3a Xanh \u0111\u01b0\u1ee3c h\u1eadu thu\u1eabn b\u1edfi C\u00f4ng ty C\u1ed5 ph\u1ea7n \u0110\u1ea7u t\u01b0 Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (MWG), m\u1ed9t t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn t\u1ea1i Vi\u1ec7t Nam, gi\u00fap \u0111\u1ea3m b\u1ea3o ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 kinh nghi\u1ec7m qu\u1ea3n l\u00fd.<\/li>\n<li><strong>M\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp<\/strong>: T\u00ednh \u0111\u1ebfn th\u00e1ng 8 n\u0103m 2024, B\u00e1ch H\u00f3a Xanh \u0111\u00e3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi l\u00ean 1.721 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, t\u1ea1o s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd v\u00e0 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Doanh thu tr\u00ean m\u1ed7i c\u1eeda h\u00e0ng t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh<\/strong>: Trong th\u00e1ng 6 n\u0103m 2024, doanh thu b\u00ecnh qu\u00e2n m\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ea1t 2,1 t\u1ef7 \u0111\u1ed3ng, cho th\u1ea5y hi\u1ec7u qu\u1ea3 kinh doanh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<br \/>\nS\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng: Cung c\u1ea5p h\u01a1n 3.000 s\u1ea3n ph\u1ea9m, bao g\u1ed3m th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng v\u00e0 nhu y\u1ebfu ph\u1ea9m, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>\u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Bi\u00ean l\u1ee3i nhu\u1eadn th\u1ea5p<\/strong>: M\u1eb7c d\u00f9 doanh thu t\u0103ng, nh\u01b0ng bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a B\u00e1ch H\u00f3a Xanh v\u1eabn c\u00f2n th\u1ea5p, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng sinh l\u1eddi d\u00e0i h\u1ea1n.<\/li>\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba<\/strong>: Ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu t\u1ea1i Vi\u1ec7t Nam, B\u00e1ch H\u00f3a Xanh c\u00f3 th\u1ec3 g\u1eb7p r\u1ee7i ro n\u1ebfu th\u1ecb tr\u01b0\u1eddng n\u00e0y bi\u1ebfn \u0111\u1ed9ng.<\/li>\n<li><strong>Th\u00e1ch th\u1ee9c trong qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng<\/strong>: V\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng l\u1edbn, vi\u1ec7c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ed3ng nh\u1ea5t v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u00e1ng k\u1ec3.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>C\u01a1 h\u1ed9i (Opportunities)<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd<\/strong>: V\u1edbi d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 thu nh\u1eadp t\u0103ng, nhu c\u1ea7u mua s\u1eafm t\u1ea1i c\u00e1c si\u00eau th\u1ecb hi\u1ec7n \u0111\u1ea1i ng\u00e0y c\u00e0ng cao, m\u1edf ra c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng cho B\u00e1ch H\u00f3a Xanh.<\/li>\n<li><strong>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng chuy\u1ec3n d\u1ecbch t\u1eeb ch\u1ee3 truy\u1ec1n th\u1ed1ng sang si\u00eau th\u1ecb<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng mua s\u1eafm t\u1ea1i c\u00e1c si\u00eau th\u1ecb v\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ea1ch s\u1ebd v\u00e0 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, t\u1ea1o l\u1ee3i th\u1ebf cho B\u00e1ch H\u00f3a Xanh.<\/li>\n<li><strong>Ph\u00e1t tri\u1ec3n k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong>: S\u1ef1 gia t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edf ra c\u01a1 h\u1ed9i cho B\u00e1ch H\u00f3a Xanh m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>Th\u00e1ch th\u1ee9c (Threats)<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>C\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc<\/strong>: C\u00e1c chu\u1ed7i si\u00eau th\u1ecb nh\u01b0 Co.opmart, WinMart v\u00e0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i qu\u1ed1c t\u1ebf \u0111ang m\u1edf r\u1ed9ng t\u1ea1i Vi\u1ec7t Nam, t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh l\u1edbn.<\/li>\n<li><strong>Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf v\u00e0 thay \u0111\u1ed5i ch\u00ednh s\u00e1ch<\/strong>: Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 kinh t\u1ebf v\u0129 m\u00f4 ho\u1eb7c ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a B\u00e1ch H\u00f3a Xanh.<\/li>\n<li><strong>Thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng<\/strong>: S\u1ef1 thay \u0111\u1ed5i trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u01b0a chu\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c y\u00eau c\u1ea7u cao h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5, \u0111\u00f2i h\u1ecfi B\u00e1ch H\u00f3a Xanh ph\u1ea3i li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh s\u1edf h\u1eefu nhi\u1ec1u l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam, nh\u01b0ng c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c. Vi\u1ec7c t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda s\u1ebd quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/p>\n<h1 style=\"text-align: justify;\"><strong>IV, Chi\u1ebfn l\u01b0\u1ee3c marketing mix c\u1ee7a B\u00e1ch h\u00f3a xanh<\/strong><\/h1>\n<p style=\"text-align: justify;\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a B\u00e1ch H\u00f3a Xanh trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb, vi\u1ec7c ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh qua m\u00f4 h\u00ecnh <a href=\"https:\/\/amis.misa.vn\/67497\/marketing-mix\/\">marketing mix<\/a> (4P) l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. T\u1eebng y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i v\u00e0 x\u00fac ti\u1ebfn \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f9ng kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a B\u00e1ch H\u00f3a Xanh trong vi\u1ec7c x\u00e2y d\u1ef1ng d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t trong ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch h\u00f3a xanh v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong><\/h2>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/Chua-co-ten-900-x-500-px-3.jpg\" alt=\"san-pham-cua-bach-hoa-xanh\" width=\"900\" height=\"500\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>\u0110a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/strong>: B\u00e1ch H\u00f3a Xanh cung c\u1ea5p m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m phong ph\u00fa, bao g\u1ed3m th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng nh\u01b0 th\u1ecbt, c\u00e1, rau c\u1ee7 qu\u1ea3, c\u00f9ng v\u1edbi c\u00e1c nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y nh\u01b0 \u0111\u1ed3 u\u1ed1ng, gia v\u1ecb, \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh v\u00e0 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a n\u00e0y nh\u1eb1m \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n khi ch\u1ec9 c\u1ea7n \u0111\u1ebfn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 mua s\u1eafm m\u1ecdi th\u1ee9 c\u1ea7n thi\u1ebft.<\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng<\/strong>: B\u00e1ch H\u00f3a Xanh ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, v\u1edbi ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng. \u0110\u1eb7c bi\u1ec7t, c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng \u0111\u01b0\u1ee3c nh\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p uy t\u00edn, \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 t\u01b0\u01a1i ngon v\u00e0 an to\u00e0n v\u1ec7 sinh th\u1ef1c ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe gia \u0111\u00ecnh.<\/li>\n<li><strong>\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong>: B\u00e1ch H\u00f3a Xanh t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trung l\u01b0u v\u00e0 b\u00ecnh d\u00e2n, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng mua s\u1eafm t\u1ea1i ch\u1ee3 truy\u1ec1n th\u1ed1ng. Do \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi thu nh\u1eadp v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, t\u1ea1o s\u1ef1 c\u1ea1nh tranh v\u1edbi ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c si\u00eau th\u1ecb kh\u00e1c.<\/li>\n<li><strong>Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/strong>: \u00e1ch H\u00f3a Xanh th\u01b0\u1eddng xuy\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi, t\u1eeb \u0111\u00f3 b\u1ed5 sung c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh trong vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/li>\n<li><strong>T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng v\u00e0 th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu<\/strong>: Nh\u1eadn th\u1ea5y nhu c\u1ea7u cao v\u1ec1 th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng v\u00e0 thi\u1ebft y\u1ebfu trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y, B\u00e1ch H\u00f3a Xanh \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. \u0110i\u1ec1u n\u00e0y gi\u00fap thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u00e0 n\u1ed9i tr\u1ee3 v\u00e0 gia \u0111\u00ecnh.<\/li>\n<li><strong>\u0110\u1ea3m b\u1ea3o ngu\u1ed3n cung v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3<\/strong>: \u0110\u1ec3 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 t\u01b0\u01a1i ngon c\u1ee7a s\u1ea3n ph\u1ea9m, B\u00e1ch H\u00f3a Xanh x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn chuy\u1ec3n v\u00e0 b\u1ea3o qu\u1ea3n. Vi\u1ec7c qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3 gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a lu\u00f4n s\u1eb5n c\u00f3 tr\u00ean k\u1ec7.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00f4ng qua d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong>: B\u00ean c\u1ea1nh vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, B\u00e1ch H\u00f3a Xanh c\u00f2n ch\u00fa tr\u1ecdng \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n, nhi\u1ec7t t\u00ecnh v\u00e0 am hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch h\u00f3a xanh v\u1ec1 gi\u00e1<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea1nh tranh<\/strong>: Ngay t\u1eeb khi th\u00e0nh l\u1eadp, B\u00e1ch H\u00f3a Xanh \u0111\u00e3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3 c\u1ea1nh tranh, th\u1eadm ch\u00ed th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh l\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 h\u1ee3p l\u00fd, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>Lo\u1ea1i b\u1ecf k\u00eanh trung gian<\/strong>: \u0110\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 cung c\u1ea5p gi\u00e1 b\u00e1n l\u1ebb h\u1ea5p d\u1eabn, B\u00e1ch H\u00f3a Xanh nh\u1eadp h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p, lo\u1ea1i b\u1ecf c\u00e1c k\u00eanh trung gian. Ch\u00ednh vi\u1ec7c h\u1ee3p t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 cung c\u1ea5p c\u1ee7a B\u00e1ch H\u00f3a Xanh gi\u00fap gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c &#8220;Gi\u00e1 c\u00f3&#8221;<\/strong>: Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ee7a B\u00e1ch H\u00f3a Xanh gi\u00fap t\u1ea1o c\u1ea3m gi\u00e1c ti\u1ebft ki\u1ec7m cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 h\u1ee3p l\u00fd cho c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm nhi\u1ec1u h\u01a1n nh\u1edd v\u00e0o vi\u1ec7c c\u1ea3m th\u1ea5y h\u1ecd \u0111ang mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 t\u1ed1t, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n<li><strong>\u0110\u1ecbnh v\u1ecb gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng khu v\u1ef1c<\/strong>: B\u00e1ch H\u00f3a Xanh \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m kinh t\u1ebf v\u00e0 thu nh\u1eadp c\u1ee7a t\u1eebng khu v\u1ef1c. \u1ede nh\u1eefng n\u01a1i c\u00f3 thu nh\u1eadp cao, c\u1eeda h\u00e0ng cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u1edbi m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u1ee9ng; ng\u01b0\u1ee3c l\u1ea1i, \u1edf khu v\u1ef1c thu nh\u1eadp th\u1ea5p, gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/li>\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i<\/strong>: B\u00e1ch H\u00f3a Xanh th\u01b0\u1eddng xuy\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn mua s\u1eafm m\u00e0 c\u00f2n gi\u00fap x\u1ea3 h\u00e0ng t\u1ed3n kho v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh<\/strong>: B\u00e1ch H\u00f3a Xanh t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh, t\u1eeb qu\u1ea3n l\u00fd kho b\u00e3i, v\u1eadn chuy\u1ec3n \u0111\u1ebfn nh\u00e2n s\u1ef1, nh\u1eb1m gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 duy tr\u00ec m\u1ee9c gi\u00e1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>Ph\u1ea3n h\u1ed3i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong>: B\u00e1ch H\u00f3a Xanh li\u00ean t\u1ee5c theo d\u00f5i ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 k\u1ecbp th\u1eddi, \u0111\u1ea3m b\u1ea3o s\u1ef1 c\u1ea1nh tranh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch h\u00f3a xanh v\u1ec1 ph\u00e2n ph\u1ed1i<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng<\/strong>: T\u00ednh \u0111\u1ebfn th\u00e1ng 4 n\u0103m 2022, B\u00e1ch H\u00f3a Xanh \u0111\u00e3 s\u1edf h\u1eefu g\u1ea7n 1.824 c\u1eeda h\u00e0ng tr\u1ea3i r\u1ed9ng kh\u1eafp mi\u1ec1n Nam, mi\u1ec1n \u0110\u00f4ng v\u00e0 Nam Trung B\u1ed9, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c khu v\u1ef1c ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>V\u1ecb tr\u00ed c\u1eeda h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c<\/strong>: C\u00e1c c\u1eeda h\u00e0ng c\u1ee7a B\u00e1ch H\u00f3a Xanh th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t g\u1ea7n khu d\u00e2n c\u01b0, ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 mua s\u1eafm.<\/li>\n<li><strong>K\u1ebft h\u1ee3p ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a<\/strong>: B\u00e1ch H\u00f3a Xanh k\u1ebft h\u1ee3p m\u00f4 h\u00ecnh ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a trong m\u1ed9t quy m\u00f4 c\u1eeda h\u00e0ng, cung c\u1ea5p \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m t\u1eeb th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng nhanh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/li>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng<\/strong>: B\u00e1ch H\u00f3a Xanh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 trong qu\u1ea3n l\u00fd kho v\u00e0 v\u1eadn chuy\u1ec3n, \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a lu\u00f4n \u0111\u01b0\u1ee3c cung c\u1ea5p k\u1ecbp th\u1eddi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t, t\u1eeb \u0111\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m theo khu v\u1ef1c<\/strong>: B\u00e1ch H\u00f3a Xanh l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m kinh t\u1ebf v\u00e0 thu nh\u1eadp c\u1ee7a t\u1eebng khu v\u1ef1c, cung c\u1ea5p tr\u00e1i c\u00e2y nh\u1eadp kh\u1ea9u \u1edf khu v\u1ef1c thu nh\u1eadp cao v\u00e0 tr\u00e1i c\u00e2y \u0111\u1eb7c tr\u01b0ng, th\u00f4ng d\u1ee5ng \u1edf khu v\u1ef1c thu nh\u1eadp th\u1ea5p, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u00e1t tri\u1ec3n k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong>: Nh\u1eadn th\u1ea5y xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng, B\u00e1ch H\u00f3a Xanh \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o k\u00eanh b\u00e1n h\u00e0ng online, cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng v\u00e0 nh\u1eadn h\u00e0ng t\u1ea1i nh\u00e0, t\u0103ng t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi ph\u1ee5c v\u1ee5.<\/li>\n<li><strong>Ch\u00ednh s\u00e1ch giao h\u00e0ng t\u1eadn n\u01a1i<\/strong>: \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng b\u1eadn r\u1ed9n, B\u00e1ch H\u00f3a Xanh tri\u1ec3n khai d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn n\u01a1i v\u1edbi \u0111\u01a1n h\u00e0ng tr\u00ean m\u1ed9t m\u1ee9c gi\u00e1 nh\u1ea5t \u0111\u1ecbnh, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch h\u00f3a xanh v\u1ec1 x\u00fac ti\u1ebfn<\/strong><\/h2>\n<ul style=\"text-align: justify;\">\n<li><strong>Qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng<\/strong>: Qu\u1ea3ng c\u00e1o B\u00e1ch H\u00f3a Xanh s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y gi\u00fap B\u00e1ch H\u00f3a Xanh ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i<\/strong>: B\u00e1ch H\u00f3a Xanh th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, nh\u01b0 gi\u1ea3m gi\u00e1 theo m\u00f9a, mua 1 t\u1eb7ng 1, hay t\u1eb7ng qu\u00e0 k\u00e8m theo s\u1ea3n ph\u1ea9m. Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn B\u00e1ch H\u00f3a Xanh.<\/li>\n<li><strong>Ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111i\u1ec3m b\u00e1n<\/strong>: T\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, B\u00e1ch H\u00f3a Xanh ch\u00fa tr\u1ecdng tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn, s\u1eafp x\u1ebfp khoa h\u1ecdc v\u00e0 t\u1ea1o kh\u00f4ng gian mua s\u1eafm tho\u1ea3i m\u00e1i. \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean nghi\u1ec7p, nhi\u1ec7t t\u00ecnh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li style=\"text-align: left;\"><strong>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong>: B\u00e1ch H\u00f3a Xanh tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m v\u00e0 \u01b0u \u0111\u00e3i d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i mua s\u1eafm v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-guide.png?ver=1.0.0\"><div><span>Anh\/ch\u1ecb g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, ch\u01b0a c\u00e1 nh\u00e2n h\u00f3a ch\u0103m s\u00f3c v\u00e0 t\u0103ng doanh thu.<\/span><a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/?source=blog&medium=186689&term=ngoc-ctv\" name=\"link_keynote\" target=\"_blank\">Th\u1eed ngay ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd MISA AMIS CRM - L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9.<\/a><\/div><\/div><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, h\u00e3y th\u1eed ngay <a href=\"https:\/\/amis.misa.vn\/phan-mem-crm-amis\/\"><strong>MISA AMIS CRM<\/strong><\/a> \u2013 gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i, ph\u00f9 h\u1ee3p m\u1ecdi ng\u00e0nh ngh\u1ec1 v\u00e0 ti\u00ean phong t\u00edch h\u1ee3p tr\u1ee3 l\u00fd AI t\u1ea1i Vi\u1ec7t Nam, gi\u00fap anh\/ch\u1ecb chinh ph\u1ee5c m\u1ecdi k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng!<\/p>\n<p style=\"text-align: justify;\">Ph\u1ea7n m\u1ec1m gi\u00fap anh\/ch\u1ecb qu\u1ea3n l\u00fd t\u1eadp trung to\u00e0n b\u1ed9 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, xuy\u00ean su\u1ed1t tr\u01b0\u1edbc &#8211; trong- sau b\u00e1n, th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c v\u00e0 x\u00fac ti\u1ebfn b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m. \u0110\u0103ng k\u00fd d\u00f9ng th\u1eed ngay<a href=\"https:\/\/amis.misa.vn\/ld\/dang-ky-dung-thu-nhan-bao-gia-phan-mem-amis-crm?source=Blog&amp;medium=seo&amp;campaign=phan-mem-amis-crm\"> t\u1ea1i \u0111\u00e2y<\/a>!<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-186775 size-full\" src=\"\/wp-content\/uploads\/2024\/12\/imgpsh_fullsize_anim.png\" alt=\"banner-crm\" width=\"1206\" height=\"676\" srcset=\"\/wp-content\/uploads\/2024\/12\/imgpsh_fullsize_anim.png 1206w, \/wp-content\/uploads\/2024\/12\/imgpsh_fullsize_anim-500x280.png 500w, \/wp-content\/uploads\/2024\/12\/imgpsh_fullsize_anim-1024x574.png 1024w, \/wp-content\/uploads\/2024\/12\/imgpsh_fullsize_anim-768x430.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng<\/strong>: B\u00e1ch H\u00f3a Xanh tham gia v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i nh\u1eb1m t\u0103ng c\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1eafn k\u1ebft v\u1edbi c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao uy t\u00edn m\u00e0 c\u00f2n t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>S\u1eed d\u1ee5ng k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: B\u00e1ch H\u00f3a Xanh t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, YouTube \u0111\u1ec3 chia s\u1ebb th\u00f4ng tin s\u1ea3n ph\u1ea9m, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o k\u00eanh giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/strong>: B\u00e1ch H\u00f3a Xanh ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m, nh\u1eb1m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/12\/Chua-co-ten-900-x-500-px.jpg\" alt=\"dao-tao-nhan-vien\" width=\"900\" height=\"500\" \/><\/p>\n<h1 style=\"text-align: justify;\"><strong>V, T\u1ea1m k\u1ebft<\/strong><\/h1>\n<p style=\"text-align: justify;\">B\u00e1ch H\u00f3a Xanh \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng v\u1ecb th\u1ebf trong ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3. T\u1eeb vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh, \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn m\u1ea1nh m\u1ebd, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a B\u00e1ch H\u00f3a Xanh kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai. V\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng, B\u00e1ch H\u00f3a Xanh kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu m\u00e0 c\u00f2n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm ti\u1ec7n l\u1ee3i, hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00e2n thi\u1ec7n, \u0111\u00fang v\u1edbi vai tr\u00f2 c\u1ee7a m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb Vi\u1ec7t Nam.<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_186689\" class=\"pvc_stats total_only  \" data-element-id=\"186689\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00e1ch H\u00f3a Xanh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb ti\u1ec7n \u00edch, m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb th\u1ef1c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea7y s\u00e1ng t\u1ea1o c\u1ee7a B\u00e1ch H\u00f3a Xanh, t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_186689\" class=\"pvc_stats total_only  \" data-element-id=\"186689\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":33,"featured_media":186703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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