{"id":185959,"date":"2024-12-16T16:04:39","date_gmt":"2024-12-16T09:04:39","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=185959"},"modified":"2024-12-16T16:21:07","modified_gmt":"2024-12-16T09:21:07","slug":"chien-luoc-marketing-cua-star-kombucha","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/185959\/chien-luoc-marketing-cua-star-kombucha\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha &#8211; Ti\u00ean phong Kombucha Vi\u1ec7t"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Star Kombucha l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n Vi\u1ec7t \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t k\u00ec l\u00e2n \u0111\u00e1ng g\u1eddm trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng \u0111\u00f3ng chai Vi\u1ec7t. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha c\u00f3 \u0111i\u1ec3m g\u00ec \u0111\u00e1ng ch\u00fa \u00fd, theo d\u00f5i t\u1ea1i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/span><\/i><\/p>\n<h1><strong>I. Kombucha l\u00e0 g\u00ec &#8211; Tr\u00e0o l\u01b0u Kombucha t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h1>\n<p>Kombucha l\u00e0 m\u1ed9t lo\u1ea1i th\u1ee9c u\u1ed1ng l\u00ean men t\u1eeb tr\u00e0, \u0111\u01b0\u1eddng v\u00e0 m\u1ed9t lo\u1ea1i men vi sinh \u0111\u1eb7c bi\u1ec7t &#8211; SCOBY (Symbiotic Culture of Bacteria and Yeast &#8211; C\u1ed9ng sinh c\u1ee7a vi khu\u1ea9n v\u00e0 n\u1ea5m men). SCOBY gi\u00fap bi\u1ebfn \u0111\u01b0\u1eddng trong tr\u00e0 th\u00e0nh c\u00e1c ch\u1ea5t c\u00f3 l\u1ee3i, t\u1ea1o n\u00ean v\u1ecb chua nh\u1eb9 v\u00e0 h\u01a1i c\u00f3 ga t\u1ef1 nhi\u00ean.<\/p>\n<p>Kombucha c\u00f3 v\u1ecb chua nh\u1eb9, h\u01a1i ng\u1ecdt v\u00e0 th\u01a1m m\u00f9i tr\u00e0. Th\u1ee9c u\u1ed1ng n\u00e0y r\u1ea5t gi\u00e0u probiotics (l\u1ee3i khu\u1ea9n), axit h\u1eefu c\u01a1, enzyme, v\u00e0 ch\u1ea5t ch\u1ed1ng oxy h\u00f3a, gi\u00fap h\u1ed7 tr\u1ee3 ti\u00eau h\u00f3a, t\u0103ng c\u01b0\u1eddng h\u1ec7 mi\u1ec5n d\u1ecbch v\u00e0 th\u1ea3i \u0111\u1ed9c c\u01a1 th\u1ec3.<\/p>\n<figure id=\"attachment_185983\" aria-describedby=\"caption-attachment-185983\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185983\" src=\"\/wp-content\/uploads\/2024\/12\/Xu-huong-tra-Kombucha-duoc-nguoi-Viet-huong-ung.jpg\" alt=\"Xu h\u01b0\u1edbng tr\u00e0 Kombucha \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t h\u01b0\u1edfng \u1ee9ng.\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Xu-huong-tra-Kombucha-duoc-nguoi-Viet-huong-ung.jpg 900w, \/wp-content\/uploads\/2024\/12\/Xu-huong-tra-Kombucha-duoc-nguoi-Viet-huong-ung-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Xu-huong-tra-Kombucha-duoc-nguoi-Viet-huong-ung-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185983\" class=\"wp-caption-text\">Xu h\u01b0\u1edbng tr\u00e0 Kombucha \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t, nh\u1ea5t l\u00e0 gi\u1edbi tr\u1ebb h\u01b0\u1edfng \u1ee9ng.<\/figcaption><\/figure>\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, kombucha \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng \u0111\u1ed3 u\u1ed1ng l\u00e0nh m\u1ea1nh \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb quan t\u00e2m v\u00e0 \u01b0a chu\u1ed9ng.<\/p>\n<p>C\u00f9ng v\u1edbi th\u00f3i quen \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh, tr\u00e0o l\u01b0u u\u1ed1ng kombucha ng\u00e0y m\u1ed9t n\u1edf r\u1ed9, t\u1eeb vi\u1ec7c mua c\u00e1c lo\u1ea1i kombucha \u0111\u00f3ng chai c\u00f3 s\u1eb5n cho \u0111\u1ebfn s\u00e1ng t\u1ea1o ra c\u00e1c c\u00f4ng th\u1ee9c \u1ee7 Scoby l\u00e0m tr\u00e0 Kombucha ngay t\u1ea1i nh\u00e0.<\/p>\n<p>Tuy t\u1ef1 l\u00e0m kombucha t\u1ea1i nh\u00e0 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch, kombucha l\u00e0m t\u1ea1i nh\u00e0 kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1ea5t qu\u00e1n v\u1ec1 h\u01b0\u01a1ng v\u1ecb v\u00e0 \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u1ec7 sinh. Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y \u0111\u00e3, r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 cho ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m tr\u00e0 Kombucha t\u1ea1i th\u1ecb tr\u01b0\u1eddng Kombucha t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<h1><strong>II. T\u1ed5ng quan v\u1ec1 Star Kombucha \u2013 Th\u01b0\u01a1ng hi\u1ec7u Kombucha thu\u1ea7n Vi\u1ec7t \u0111\u1ea7u ti\u00ean<\/strong><\/h1>\n<p>Star Kombucha thu\u1ed9c c\u00f4ng ty CP Goody Group, \u0111\u01b0\u1ee3c ra \u0111\u1eddi t\u1eeb ch\u00ednh tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a CEO Paul Nguy\u1ec5n H\u01b0ng, ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng g\u1eb7p nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u1ec1 ti\u00eau h\u00f3a do l\u1ecbch tr\u00ecnh di chuy\u1ec3n d\u00e0y \u0111\u1eb7c v\u00e0 th\u01b0\u1eddng xuy\u00ean thay \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng s\u1ed1ng.<\/p>\n<p>Trong giai \u0111o\u1ea1n n\u00e0y, \u00f4ng ph\u00e1t hi\u1ec7n ra Kombucha \u2013 m\u1ed9t th\u1ee9c u\u1ed1ng l\u00ean men gi\u00e0u l\u1ee3i khu\u1ea9n gi\u00fap c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe \u0111\u01b0\u1eddng ru\u1ed9t.<\/p>\n<p>&#8220;V\u1edbi nh\u1eefng l\u1ee3i \u00edch m\u00e0 b\u1ea3n th\u00e2n t\u00f4i v\u00e0 gia \u0111\u00ecnh tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, th\u1eadt u\u1ed5ng ph\u00ed n\u1ebfu kh\u00f4ng l\u00e0m g\u00ec v\u1edbi lo\u1ea1i th\u1ee9c u\u1ed1ng n\u00e0y. Star Kombucha ra \u0111\u1eddi \u0111\u01a1n gi\u1ea3n v\u00ec ch\u00fang t\u00f4i th\u1eadt s\u1ef1 mu\u1ed1n mang \u0111\u1ebfn m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t cho s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d &#8211; \u00f4ng Nguy\u1ec5n H\u01b0ng chia s\u1ebb.<\/p>\n<p>S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb con gi\u1ed1ng Scoby ch\u1ea5t l\u01b0\u1ee3ng cao, nh\u1eadp kh\u1ea9u t\u1eeb M\u1ef9, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, t\u1ea1o n\u00ean d\u00f2ng tr\u00e0 Kombucha \u0111a d\u1ea1ng h\u01b0\u01a1ng v\u1ecb, ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n<p>T\u1eeb m\u1ed9t d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p nh\u1ecf, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Kombucha n\u00e0y \u0111\u00e3 m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n<p>V\u1edbi tri\u1ebft l\u00fd &#8220;Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ch\u1ee7 \u0111\u1ed9ng,&#8221; chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a h\u00e3ng Kombucha n\u00e0y cam k\u1ebft cung c\u1ea5p c\u00f4ng d\u1ee5ng Star Kombucha l\u00e2u d\u00e0i v\u1edbi h\u01b0\u01a1ng v\u1ecb n\u1ecbnh mi\u1ec7ng, an to\u00e0n v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/p>\n<p>Th\u01b0\u01a1ng hi\u1ec7u ch\u00fa tr\u1ecdng \u0111\u1ebfn ngu\u1ed3n nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean, quy tr\u00ecnh s\u1ea3n xu\u1ea5t th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf, \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn b\u1edfi FDA Hoa K\u1ef3.<\/p>\n<p>Goody Group \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c Star Kombucha kh\u00f4ng ch\u1ec9 mang l\u1ea1i m\u1ed9t gi\u1ea3i ph\u00e1p s\u1ee9c kh\u1ecfe h\u1eefu \u00edch m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n Vi\u1ec7t ti\u00ean phong trong ng\u00e0nh tr\u00e0 Kombucha t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<figure id=\"attachment_185973\" aria-describedby=\"caption-attachment-185973\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185973\" src=\"\/wp-content\/uploads\/2024\/12\/Goody-Group-khang-dinh-vi-the-tien-phong-nganh-tra-Kombucha-Viet.jpg\" alt=\"Goody Group kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf ti\u00ean phong ng\u00e0nh tr\u00e0 Kombucha Vi\u1ec7t.\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Goody-Group-khang-dinh-vi-the-tien-phong-nganh-tra-Kombucha-Viet.jpg 900w, \/wp-content\/uploads\/2024\/12\/Goody-Group-khang-dinh-vi-the-tien-phong-nganh-tra-Kombucha-Viet-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Goody-Group-khang-dinh-vi-the-tien-phong-nganh-tra-Kombucha-Viet-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185973\" class=\"wp-caption-text\">Goody Group kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf ti\u00ean phong ng\u00e0nh tr\u00e0 Kombucha Vi\u1ec7t.<\/figcaption><\/figure>\n<h1><b>III. T\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean th\u00f4ng \u0111i\u1ec7p<\/span><b> &#8220;S\u1ed1ng Trendy, U\u1ed1ng Healthy&#8221;<\/b><span style=\"font-weight: 400;\">, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 Star Kombucha h\u01b0\u1edbng \u0111\u1ebfn bao g\u1ed3m<\/span><\/p>\n<h2><b>1. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Star Kombucha\u00a0<\/b><\/h2>\n<p><b>Ph\u1ee5 n\u1eef 25-44 tu\u1ed5i:<\/b> <span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u00f3m c\u00f3 nh\u1eadn th\u1ee9c cao v\u1ec1 vi\u1ec7c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 ngo\u1ea1i h\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau tu\u1ed5i 30 khi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ee9c kh\u1ecfe, ti\u00eau h\u00f3a v\u00e0 l\u00e3o h\u00f3a tr\u1edf th\u00e0nh m\u1ed1i quan t\u00e2m ch\u00ednh.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>T\u00e2m l\u00fd<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u1ecd \u0111ang \u1edf giai \u0111o\u1ea1n quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c duy tr\u00ec s\u1ee9c kh\u1ecfe v\u00e0 v\u1ebb ngo\u00e0i. S\u1ef1 l\u00e3o h\u00f3a v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ti\u00eau h\u00f3a, c\u00e2n n\u1eb7ng l\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m ch\u00ednh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m s\u1ea1ch, ch\u1ea5t l\u01b0\u1ee3ng cao, an to\u00e0n v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe t\u1eeb b\u00ean trong.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>H\u00e0nh vi ti\u00eau d\u00f9ng<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean, h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p t\u1eeb b\u00ean trong. H\u1ecd \u01b0u ti\u00ean c\u00e1c gi\u1ea3i ph\u00e1p gi\u00fap duy tr\u00ec v\u00f3c d\u00e1ng v\u00e0 s\u1ee9c kh\u1ecfe l\u00e2u d\u00e0i.<\/span><\/p>\n<p><b>Nh\u00f3m y\u00eau th\u00edch l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh:<\/b> <span style=\"font-weight: 400;\">G\u1ed3m c\u1ea3 nam v\u00e0 n\u1eef \u1edf \u0111\u1ed9 tu\u1ed5i 25-40, ch\u1ee7 y\u1ebfu l\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, ng\u01b0\u1eddi lao \u0111\u1ed9ng tri th\u1ee9c &#8211; nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean v\u1eadn \u0111\u1ed9ng, ch\u01a1i th\u1ec3 thao.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>T\u00e2m l\u00fd<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u1ecd \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00e1c d\u1ee5ng r\u00f5 r\u1ec7t, gi\u00fap c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c b\u1eadn r\u1ed9n v\u00e0 s\u1ee9c kh\u1ecfe. \u0110\u1ed3ng th\u1eddi c\u1edfi m\u1edf kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 t\u1eadp luy\u1ec7n ho\u1eb7c c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe nhanh ch\u00f3ng.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>H\u00e0nh vi ti\u00eau d\u00f9ng<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u1ecd t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e0u dinh d\u01b0\u1ee1ng, kh\u00f4ng ch\u1ee9a ph\u1ee5 gia \u0111\u1ed9c h\u1ea1i, \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa s\u1ee9c kh\u1ecfe v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<figure id=\"attachment_185981\" aria-describedby=\"caption-attachment-185981\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185981\" src=\"\/wp-content\/uploads\/2024\/12\/Thong-diep-truyen-thong-cua-Star-Kombucha-Song-Trendy-Uong-Healthy.jpg\" alt=\"Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a Star Kombucha S\u1ed1ng Trendy - U\u1ed1ng Healthy\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Thong-diep-truyen-thong-cua-Star-Kombucha-Song-Trendy-Uong-Healthy.jpg 900w, \/wp-content\/uploads\/2024\/12\/Thong-diep-truyen-thong-cua-Star-Kombucha-Song-Trendy-Uong-Healthy-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Thong-diep-truyen-thong-cua-Star-Kombucha-Song-Trendy-Uong-Healthy-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185981\" class=\"wp-caption-text\">Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a Star Kombucha &#8220;S\u1ed1ng Trendy &#8211; U\u1ed1ng Healthy&#8221;.<\/figcaption><\/figure>\n<h2><b>2. T\u1ec7p kh\u00e1ch h\u00e0ng th\u1ee9 y\u1ebfu c\u1ee7a Star Kombucha<\/b><\/h2>\n<p><b>Gia \u0111\u00ecnh c\u00f3 tr\u1ebb nh\u1ecf v\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i: <\/b><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng mong mu\u1ed1n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p an to\u00e0n, t\u1ef1 nhi\u00ean \u0111\u1ec3 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho c\u1ea3 gia \u0111\u00ecnh.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>T\u00e2m l\u00fd<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng gia \u0111\u00ecnh c\u00f3 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p cho m\u1ecdi th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh, an to\u00e0n v\u00e0 c\u00f3 l\u1ee3i l\u00e2u d\u00e0i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ecd tin t\u01b0\u1edfng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng, \u0111\u01b0\u1ee3c ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng, \u01b0u ti\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ea3i thi\u1ec7n h\u1ec7 ti\u00eau h\u00f3a v\u00e0 t\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch, \u0111\u1eb7c bi\u1ec7t cho tr\u1ebb em v\u00e0 ng\u01b0\u1eddi gi\u00e0.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>H\u00e0nh vi ti\u00eau d\u00f9ng<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m h\u1ed7 tr\u1ee3 ti\u00eau h\u00f3a v\u00e0 t\u0103ng c\u01b0\u1eddng mi\u1ec5n d\u1ecbch, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u l\u1ee9a tu\u1ed5i.<\/span><\/p>\n<p><b>Gi\u1edbi tr\u1ebb y\u00eau th\u00edch kh\u00e1m ph\u00e1 xu h\u01b0\u1edbng m\u1edbi:<\/b><span style=\"font-weight: 400;\"> th\u01b0\u1eddng xuy\u00ean th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, m\u1edbi m\u1ebb nh\u01b0 Kombucha v\u1edbi nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb kh\u00e1c nhau.<\/span><b><i><\/i><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>T\u00e2m l\u00fd<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u1ec5 b\u1ecb thu h\u00fat b\u1edfi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, h\u01b0\u01a1ng v\u1ecb s\u00e1ng t\u1ea1o, ho\u1eb7c c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb ph\u00eda sau. H\u1ecd th\u00edch chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m ng\u01b0\u1eddi tr\u1ebb, nh\u1ea5t l\u00e0 gen Z c\u0169ng c\u00f3 xu h\u01b0\u1edbng b\u1ecb thu h\u00fat b\u1edfi thi\u1ebft k\u1ebf bao b\u00ec b\u1eaft m\u1eaft, truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o, v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u1ec1 l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, b\u1ec1n v\u1eefng.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b><i>H\u00e0nh vi ti\u00eau d\u00f9ng<\/i><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m n\u00e0y th\u01b0\u1eddng xuy\u00ean tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, m\u1edbi m\u1ebb b\u1eaft trend nh\u01b0 Kombucha, th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng h\u01b0\u01a1ng v\u1ecb kh\u00e1c nhau.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: left;\">Tham kh\u1ea3o th\u00eam:<\/p>\n<ul>\n<li style=\"text-align: left;\"><a href=\"https:\/\/amis.misa.vn\/79775\/quang-cao-tet\/\">C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o T\u1ebft \u1ea5n t\u01b0\u1ee3ng, h\u1ea5p d\u1eabn t\u1ea1i Vi\u1ec7t Nam<\/a><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/amis.misa.vn\/77956\/chien-dich-truyen-thong-tet\/\">C\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u1ebft c\u00f3 Insight, Big Idea b\u00f9ng n\u1ed5<\/a><\/li>\n<\/ul>\n<\/blockquote>\n<h1><b>IV. Ph\u00e2n t\u00edch Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix c\u1ee7a Star Kombucha &#8211; m\u00f4 h\u00ecnh 4P<\/b><\/h1>\n<h2><b>1. Products &#8211; Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a Star Kombucha<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u1ec1m n\u0103ng \u0111\u1ed3 u\u1ed1ng l\u00e0nh m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam, Star Kombucha \u0111\u00e3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ba tr\u1ee5 c\u1ed9t ch\u00ednh: ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n<p><b>Ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb nguy\u00ean li\u1ec7u \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m Star Kombucha \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb con gi\u1ed1ng Scoby nh\u1eadp kh\u1ea9u tr\u1ef1c ti\u1ebfp t\u1eeb M\u1ef9 &#8211; ngu\u1ed3n Scoby \u0111\u00e1p \u1ee9ng nh\u1eefng ti\u00eau chu\u1ea9n cao nh\u1ea5t trong ng\u00e0nh s\u1ea3n xu\u1ea5t Kombucha.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u1ea1i Star Kombucha, ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng &#8220;\u0111\u1ea1i n\u00f4ng tr\u1ea1i&#8221; SCOBY l\u00ean \u0111\u1ebfn g\u1ea7n 1000 con nh\u1eadp kh\u1ea9u ho\u00e0n to\u00e0n t\u1eeb M\u1ef9, \u0111\u01b0\u1ee3c ph\u1ed1i v\u1edbi nhi\u1ec1u lo\u1ea1i tr\u00e0 \u0111\u1ec3 t\u1ea1o n\u00ean h\u01b0\u01a1ng th\u01a1m ri\u00eang bi\u1ec7t c\u1ee7a Kombucha. N\u01b0\u1edbc c\u1ed1t kombucha tr\u1ea3i qua qu\u00e1 tr\u00ecnh \u1ee7 th\u1ef1c t\u1ebf v\u00e0 s\u1eed d\u1ee5ng th\u00eam tr\u00e1i c\u00e2y t\u01b0\u01a1i xay nhuy\u1ec5n n\u00ean m\u00e0u s\u1eafc th\u00e0nh ph\u1ea9m tr\u00f4ng s\u1ebd \u0111\u1eb7c h\u01a1n&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p v\u1edbi nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean nh\u01b0 tr\u00e0 v\u00e0 tr\u00e1i c\u00e2y t\u01b0\u01a1i, s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o t\u00ednh nguy\u00ean ch\u1ea5t, \u0111\u1eb7c tr\u01b0ng m\u00e0 c\u00f2n gi\u1eef \u0111\u01b0\u1ee3c h\u01b0\u01a1ng v\u1ecb chua ng\u1ecdt v\u1eeba ph\u1ea3i, ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb ng\u01b0\u1eddi Vi\u1ec7t.<\/span><\/p>\n<figure id=\"attachment_185977\" aria-describedby=\"caption-attachment-185977\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185977\" src=\"\/wp-content\/uploads\/2024\/12\/Quy-trinh-san-xuat-tra-Kombucha-khep-kin-cua-Star-Kombucha.jpg\" alt=\"Quy tr\u00ecnh s\u1ea3n xu\u1ea5t tr\u00e0 Kombucha kh\u00e9p k\u00edn c\u1ee7a Star Kombucha\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Quy-trinh-san-xuat-tra-Kombucha-khep-kin-cua-Star-Kombucha.jpg 900w, \/wp-content\/uploads\/2024\/12\/Quy-trinh-san-xuat-tra-Kombucha-khep-kin-cua-Star-Kombucha-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Quy-trinh-san-xuat-tra-Kombucha-khep-kin-cua-Star-Kombucha-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185977\" class=\"wp-caption-text\">Quy tr\u00ecnh s\u1ea3n xu\u1ea5t tr\u00e0 Kombucha kh\u00e9p k\u00edn c\u1ee7a Star Kombucha.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">H\u01a1n th\u1ebf n\u1eefa, quy tr\u00ecnh s\u1ea3n xu\u1ea5t tr\u00e0 Kombucha c\u1ee7a Star Kombucha kh\u00e9p k\u00edn, \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t nghi\u00eam ng\u1eb7t, mang \u0111\u1ebfn s\u1ef1 an t\u00e2m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c ti\u00eau chu\u1ea9n n\u00e0y \u0111\u00e3 gi\u00fap Star Kombucha \u0111\u1ea1t ch\u1ee9ng nh\u1eadn t\u1eeb FDA Hoa K\u1ef3, kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>\u0110a d\u1ea1ng h\u01b0\u01a1ng v\u1ecb &#8211; b\u00ed quy\u1ebft chi\u1ebfm tr\u1ecdn tr\u00e1i tim ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kombucha l\u00e0 m\u1ed9t lo\u1ea1i tr\u00e0 c\u00f3 v\u1ecb chua kh\u00e1 \u0111\u1eb7c tr\u01b0ng. V\u00ec th\u1ebf, Star Kombucha \u0111\u00e3 nghi\u00ean c\u1ee9u k\u0129 l\u01b0\u1ee1ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u01a1ng v\u1ecb sao cho h\u1ee3p l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o c\u00e1c h\u01b0\u01a1ng v\u1ecb m\u1edbi, t\u1eeb cam g\u1eebng, l\u1ef1u, tr\u00e0 xanh chanh d\u00e2y \u0111\u1ebfn c\u00e1c v\u1ecb tr\u00e1i c\u00e2y nhi\u1ec7t \u0111\u1edbi kh\u00e1c, \u0111\u00e1p \u1ee9ng s\u1ef1 \u0111a d\u1ea1ng trong kh\u1ea9u v\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m, Star Kombucha kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn h\u01b0\u01a1ng v\u1ecb m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe, t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u: <\/span><i><span style=\"font-weight: 400;\">&#8220;Kh\u1ecfe trong, \u0111\u1eb9p ngo\u00e0i.&#8221;<\/span><\/i><\/p>\n<p><b>Bao b\u00ec hi\u1ec7n \u0111\u1ea1i, tr\u1ebb trung v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, Star Kombucha \u0111\u00e3 l\u1ef1a ch\u1ecdn bao b\u00ec nh\u00f4m d\u1ec5 t\u00e1i ch\u1ebf thay v\u00ec chai th\u1ee7y tinh nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, Star Kombucha mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n kh\u00f4ng ch\u1ec9 nh\u01b0 m\u1ed9t th\u1ef1c ph\u1ea9m b\u1ed5 sung m\u00e0 l\u00e0 m\u1ed9t th\u1ee9c u\u1ed1ng l\u00e0nh m\u1ea1nh, quen thu\u1ed9c trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi thi\u1ebft k\u1ebf tr\u1ebb trung, t\u01b0\u01a1i s\u00e1ng v\u00e0 g\u1ea7n g\u0169i, \u0111\u00e3 g\u00f3p ph\u1ea7n hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau n\u00e0y, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng l\u00e0nh m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam. <\/span><\/p>\n<figure id=\"attachment_185969\" aria-describedby=\"caption-attachment-185969\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185969\" src=\"\/wp-content\/uploads\/2024\/12\/Chia-se-cua-CEO-Paul-Nguyen-Hung-ve-thi-truong-Kombucha-Viet-Nam.jpg\" alt=\"Chia s\u1ebb c\u1ee7a CEO Paul Nguy\u1ec5n H\u01b0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng Kombucha Vi\u1ec7t Nam.\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Chia-se-cua-CEO-Paul-Nguyen-Hung-ve-thi-truong-Kombucha-Viet-Nam.jpg 900w, \/wp-content\/uploads\/2024\/12\/Chia-se-cua-CEO-Paul-Nguyen-Hung-ve-thi-truong-Kombucha-Viet-Nam-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Chia-se-cua-CEO-Paul-Nguyen-Hung-ve-thi-truong-Kombucha-Viet-Nam-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185969\" class=\"wp-caption-text\">Chia s\u1ebb c\u1ee7a CEO Paul Nguy\u1ec5n H\u01b0ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng Kombucha Vi\u1ec7t Nam.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Quy\u1ebft \u0111\u1ecbnh n\u00e0y, d\u00f9 g\u1eb7p ph\u1ea3i nhi\u1ec1u ho\u00e0i nghi ban \u0111\u1ea7u, \u0111\u00e3 tr\u1edf th\u00e0nh b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c gi\u00fap chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Kombucha kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1edbi th\u00e1ng 9\/2024 \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u Star Kombucha c\u0169ng \u0111\u00e3 cho cho ra m\u1eaft th\u00eam d\u00f2ng bao b\u00ec \u0111\u1ef1ng t\u00fai ti\u1ec7n l\u1ee3i v\u1edbi dung t\u00edch 1,5L v\u00e0 3L d\u00e0nh cho pha ch\u1ebf c\u0169ng nh\u01b0 c\u00e1c nhu c\u1ea7u s\u1eed d\u1ee5ng l\u1edbn c\u1ee7a gia \u0111\u00ecnh, nh\u00f3m b\u1ea1n,&#8230;<\/span><\/p>\n<h2><b>2. Price &#8211; Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a Star Kombucha<\/b><b><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i chi\u1ebfn l\u01b0\u1ee3c Marketing cua Star Kombucha \u0111\u00e3 c\u00e2n nh\u1eafc r\u1ea5t kh\u00e9o l\u00e9o gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m u\u1ed1ng c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe kh\u00e1c.<\/span><\/p>\n<figure id=\"attachment_185975\" aria-describedby=\"caption-attachment-185975\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185975\" src=\"\/wp-content\/uploads\/2024\/12\/Kombucha-thuong-xuyen-co-cac-chuong-trinh-khuyen-mai-vao-cac-dip-le-Tet.jpg\" alt=\"Kombucha th\u01b0\u1eddng xuy\u00ean c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 T\u1ebft.\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Kombucha-thuong-xuyen-co-cac-chuong-trinh-khuyen-mai-vao-cac-dip-le-Tet.jpg 900w, \/wp-content\/uploads\/2024\/12\/Kombucha-thuong-xuyen-co-cac-chuong-trinh-khuyen-mai-vao-cac-dip-le-Tet-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Kombucha-thuong-xuyen-co-cac-chuong-trinh-khuyen-mai-vao-cac-dip-le-Tet-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185975\" class=\"wp-caption-text\">Kombucha th\u01b0\u1eddng xuy\u00ean c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 T\u1ebft.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">M\u1ee9c gi\u00e1 Star Kombucha cho m\u1ed9t lon 250ml c\u1ee7a Star Kombucha l\u00e0 24k-30k, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u00e1 h\u1ee3p l\u00fd, kh\u00f4ng qu\u00e1 ch\u00eanh l\u1ec7ch so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng nh\u01b0 tr\u00e0 thanh nhi\u1ec7t, tr\u00e0 \u0111en \u0111\u00f3ng lon, v\u1ed1n ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a Star Kombucha c\u0169ng c\u00e2n nh\u1eafc k\u0129 l\u01b0\u1ee1ng \u0111\u1ec3 ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh nh\u01b0ng kh\u00f4ng mu\u1ed1n chi ti\u00eau qu\u00e1 nhi\u1ec1u cho c\u00e1c s\u1ea3n ph\u1ea9m th\u1ee9c u\u1ed1ng \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hay c\u00f3 th\u1ec3 n\u00f3i, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha x\u00f3a b\u1ecf r\u00e0o c\u1ea3n v\u1ec1 gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn khi \u0111\u1ed1i di\u1ec7n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng Kombucha t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<h2><b>3. Place &#8211; Chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i trong Marketing Mix c\u1ee7a Star Kombucha<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a Star Kombucha t\u1eadp trung t\u1ea1o s\u1ef1 ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i v\u00e0 thu\u1eadn ti\u1ec7n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i \u0111a d\u1ea1ng, bao g\u1ed3m c\u1ea3 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Star Kombucha b\u00e1n \u1edf c\u00e1c h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb l\u1edbn v\u00e0 chu\u1ed7i c\u1eeda h\u00e0ng nh\u01b0 Co.opmart, GS25, Aeon Mall &#8211; k\u00eanh ph\u00e2n ph\u1ed1i ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u1ed9ng r\u00e3i nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngo\u00e0i c\u00e1c k\u00eanh b\u00e1n l\u1ebb, Star Kombucha c\u0169ng ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ef1c tuy\u1ebfn (website, c\u00e1c s\u00e0n TM\u0110T) h\u01b0\u1edbng t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, n\u0103ng \u0111\u1ed9ng, th\u01b0\u1eddng xuy\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e2n ph\u1ed1i qua nhi\u1ec1u k\u00eanh gi\u00fap Star Kombucha gia t\u0103ng t\u00ednh linh ho\u1ea1t v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh ph\u1ee7 r\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n<h2><b>4. Promotion &#8211; Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn trong Marketing Mix c\u1ee7a Star Kombucha<\/b><\/h2>\n<p><b>S\u1eed d\u1ee5ng KOLs v\u00e0 Influencers \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u ra m\u1eaft, Star Kombucha \u0111\u00e3 r\u1ea5t t\u00edch c\u1ef1c h\u1ee3p t\u00e1c v\u1edbi KOLs, KOCs v\u00e0 hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn, \u0111\u1ed3ng th\u1eddi t\u1ea1o s\u1ef1 tin c\u1eady v\u00e0 uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<figure id=\"attachment_185979\" aria-describedby=\"caption-attachment-185979\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185979\" src=\"\/wp-content\/uploads\/2024\/12\/Star-Kombucha-su-dung-KOLs-va-Influencers-de-tang-cuong-nhan-dien-thuong-hieu.jpg\" alt=\"Star Kombucha s\u1eed d\u1ee5ng KOLs v\u00e0 Influencers \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Star-Kombucha-su-dung-KOLs-va-Influencers-de-tang-cuong-nhan-dien-thuong-hieu.jpg 900w, \/wp-content\/uploads\/2024\/12\/Star-Kombucha-su-dung-KOLs-va-Influencers-de-tang-cuong-nhan-dien-thuong-hieu-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Star-Kombucha-su-dung-KOLs-va-Influencers-de-tang-cuong-nhan-dien-thuong-hieu-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185979\" class=\"wp-caption-text\">Star Kombucha s\u1eed d\u1ee5ng KOLs v\u00e0 Influencers \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng TikTok, Instagram v\u00e0 Facebook, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f3 t\u01b0\u01a1ng t\u00e1c kh\u00e1 cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng ph\u1ee5 n\u1eef tr\u1ebb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, c\u00e1c Influencers m\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Kombucha l\u1ef1a ch\u1ecdn \u0111\u1ec1u l\u00e0 nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe, l\u00e0m \u0111\u1eb9p, v\u00e0 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, \u0111i li\u1ec1n v\u1edbi th\u00f4ng \u0111i\u1ec7p &#8220;Kh\u1ecfe trong \u0111\u1eb9p ngo\u00e0i&#8221; m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm.\u00a0<\/span><\/p>\n<p><b>Star Kombucha t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a h\u00e3ng Kombucha n\u00e0y c\u0169ng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o vi\u1ec7c t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n quy m\u00f4 l\u1edbn nh\u01b0 Miss Grand Vietnam hay CanTho Night Run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Star Kombucha \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh v\u00e0 t\u00e0i tr\u1ee3 li\u00ean ti\u1ebfp 3 m\u00f9a cho Miss Grand Vietnam, trong \u0111\u00f3 ch\u1ec9 t\u00ednh ri\u00eang n\u0103m 2023 chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 mang l\u1ea1i h\u01a1n 51 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb v\u00e0 ti\u1ebfp c\u1eadn, n\u00e2ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00ean 58% ch\u1ec9 trong th\u1eddi gian di\u1ec5n ra s\u1ef1 ki\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, doanh thu c\u1ee7a Star Kombucha n\u0103m 2023 c\u0169ng t\u0103ng 35% so v\u1edbi c\u00e1c th\u00e1ng tr\u01b0\u1edbc v\u00e0 g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, \u0111\u1ea1t t\u1ef7 l\u1ec7 ROI l\u00ean \u0111\u1ebfn 300% &#8211; 400% t\u1eeb ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3 n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y, Star Kombucha kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft \u0111\u1ed1i v\u1edbi vi\u1ec7c th\u00fac \u0111\u1ea9y l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<h3><b>X\u00fac ti\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng c\u1ee7a Star Kombucha kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i, c\u00e1c \u0111i\u1ec3m d\u00f9ng th\u1eed r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&amp;B n\u00f3i chung v\u00e0 Star Kombucha n\u00f3i ri\u00eang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Star Kombucha \u0111\u00e3 v\u00e0 \u0111ang m\u1edf c\u00e1c gian h\u00e0ng d\u00f9ng th\u1eed t\u1ea1i h\u1ed9i ch\u1ee3 v\u00e0 ph\u00f2ng t\u1eadp gym li\u00ean k\u1ebft nh\u1eb1m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Star Kombucha &#8211; nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef tr\u1ebb v\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 thao &#8211; th\u01b0\u1eddng xuy\u00ean lui t\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c bi\u1ec7t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kombucha, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n<p><b>Khuy\u1ebfn m\u00e3i m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i c\u1ee7a Star Kombucha ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u01a1i c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng tr\u1ebb n\u0103ng \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 d\u1ecbch v\u1ee5 ti\u1ec7n l\u1ee3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ee3t khuy\u1ebfn m\u00e3i v\u00e0o d\u1ecbp l\u1ec5 T\u1ebft, Black Friday, hay c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y c\u0169ng t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Star Kombucha tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<h3><b>T\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 khuy\u1ebfn kh\u00edch l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi mong mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ch\u1ee7 \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh v\u00e0 c\u00f3 l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 \u201cTh\u1eed th\u00e1ch 30 ng\u00e0y c\u1ea3i thi\u1ec7n l\u00e0n da m\u1ee5n c\u00f9ng Kombucha&#8221; hay series &#8220;Pha ch\u1ebf c\u00f9ng Kombucha&#8221;, t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n<figure id=\"attachment_185967\" aria-describedby=\"caption-attachment-185967\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-185967\" src=\"\/wp-content\/uploads\/2024\/12\/Cac-video-thuoc-series-Pha-che-cung-Kombucha-duoc-dang-tai-tren-nhieu-nen-tang.jpg\" alt=\"C\u00e1c video thu\u1ed9c series Pha ch\u1ebf c\u00f9ng Kombucha \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng.\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/12\/Cac-video-thuoc-series-Pha-che-cung-Kombucha-duoc-dang-tai-tren-nhieu-nen-tang.jpg 900w, \/wp-content\/uploads\/2024\/12\/Cac-video-thuoc-series-Pha-che-cung-Kombucha-duoc-dang-tai-tren-nhieu-nen-tang-500x278.jpg 500w, \/wp-content\/uploads\/2024\/12\/Cac-video-thuoc-series-Pha-che-cung-Kombucha-duoc-dang-tai-tren-nhieu-nen-tang-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-185967\" class=\"wp-caption-text\">C\u00e1c video thu\u1ed9c series Pha ch\u1ebf c\u00f9ng Kombucha \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">V\u1edbi mong mu\u1ed1n khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e2ng cao \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p t\u1ef1 nhi\u00ean, Star Kombucha \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi duy tr\u00ec th\u00f3i quen s\u1eed d\u1ee5ng kombucha trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe t\u1ed5ng th\u1ec3\u200b.<\/span><\/p>\n<h1><b>V. Ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Star Kombucha<\/b><\/h1>\n<h2><b>1.Strengths &#8211; \u0110i\u1ec3m m\u1ea1nh c\u1ee7a Star Kombucha<\/b><b><\/b><\/h2>\n<p><b>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t chu\u1ea9n qu\u1ed1c t\u1ebf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ee9 m\u1ec7nh mang \u0111\u1ebfn m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t cho s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha t\u1ef1 h\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m v\u1edbi c\u00f4ng th\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng cao, mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00f3 l\u00e0 l\u00ed do Star Kombucha nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u \u00e1i c\u1ea3 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. T\u1ea1i l\u1ec5 trao gi\u1ea3i Th\u01b0\u01a1ng Hi\u1ec7u Xu\u1ea5t S\u1eafc Ch\u00e2u \u00c1 &#8211; Asia Excellent Brands 2023, Star Kombucha \u0111\u01b0\u1ee3c vinh danh l\u00e0 Th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t s\u1eafc Ch\u00e2u \u00c1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, s\u1ea3n ph\u1ea9m tr\u00e0 l\u00ean men Star Kombucha c\u0169ng \u0111\u00f3n nh\u1eadn nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng kh\u00e1c nh\u01b0 \u201cS\u1ea3n ph\u1ea9m v\u00e0ng v\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng\u201d do Hi\u1ec7p h\u1ed9i Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Vi\u1ec7t Nam (VAFF) b\u00ecnh ch\u1ecdn n\u0103m 2021.<\/span><\/p>\n<p><b>M\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 c\u1ea1nh tranh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">R\u00f5 r\u00e0ng, m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu gi\u00fap Star Kombucha d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb m\u00e0 kh\u00f4ng b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 qu\u00e1 \u0111\u1eaft so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh trong c\u00f9ng ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng \u0111\u00f3ng lon\u200b.\u00a0<\/span><\/p>\n<p><b>Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn c\u1ee7a Star Kombucha m\u1ea1nh m\u1ebd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Star Kombucha \u0111\u00e3 chi m\u1ea1nh tay cho Marketing v\u00e0 truy\u1ec1n th\u00f4ng, s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i b\u1eb1ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOLs, influencers n\u1ed5i b\u1eadt \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec1u g\u00f3p ph\u1ea7n gi\u00fap Star Kombucha tr\u1edf th\u00e0nh 1 trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt nh\u1ea5t khi nh\u1eafc \u0111\u1ebfn t\u1eeb kh\u00f3a \u201ctr\u00e0 kombucha\u201d tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng MXH.<\/span><b><\/b><\/p>\n<h2><b>2. Weaknesses &#8211; \u0110i\u1ec3m y\u1ebfu c\u1ee7a Star Kombucha<\/b><b><\/b><\/h2>\n<p><b>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 kombucha l\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi m\u1ebb t\u1ea1i, th\u1ecb tr\u01b0\u1eddng Kombucha t\u1ea1i Vi\u1ec7t Nam \u0111ang ng\u00e0y c\u00e0ng c\u00f3 s\u1ef1 tham gia m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf, t\u00ednh trong to\u00e0n ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh kh\u00f4ng nh\u1ecf, th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha ph\u1ea3i li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n.<\/span><\/p>\n<p><b>Nh\u1eadn th\u1ee9c h\u1ea1n ch\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 s\u1ea3n ph\u1ea9m kombucha \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, v\u1eabn c\u00f2n nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u01b0a hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c l\u1ee3i \u00edch c\u1ee7a n\u00f3, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 ph\u01b0\u01a1ng di\u1ec7n c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do v\u1eady, d\u01b0\u1edbi c\u01b0\u01a1ng v\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong ng\u00e0nh h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha c\u1ea7n x\u00e2y d\u1ef1ng gi\u00e1o d\u1ee5c v\u00e0 thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng m\u1ea1nh m\u1ebd v\u00e0 s\u00e2u r\u1ed9ng h\u01a1n n\u1eefa.<\/span><b><\/b><\/p>\n<h2><b>3. Opportunities &#8211; C\u01a1 h\u1ed9i c\u1ee7a Star Kombucha<\/b><b><\/b><\/h2>\n<p><b>T\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng t\u1ed1t cho s\u1ee9c kh\u1ecfe<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng healthy n\u1edf r\u1ed9, kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u00e0ng quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng b\u1ec1n v\u1eefng, m\u1edf ra c\u01a1 h\u1ed9i cho c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 kombucha ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 TP.HCM v\u00e0 Star Kombucha H\u00e0 N\u1ed9i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Kombucha n\u00f3i chung v\u00e0 Star Kombucha n\u00f3i ri\u00eang m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ea9y m\u1ea1nh h\u01a1n n\u1eefa s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t \u0111\u1ea1i di\u1ec7n cho phong c\u00e1ch s\u1ed1ng l\u00e0nh m\u1ea1nh.\u00a0<\/span><\/p>\n<h2><b>4. Threats &#8211; Th\u00e1ch th\u1ee9c c\u1ee7a Star Kombucha<\/b><b><\/b><\/h2>\n<p><b>Kh\u1ea3 n\u0103ng thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">R\u00f5 r\u00e0ng, vi\u1ec7c thay \u0111\u1ed5i th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, t\u1eeb \u0111\u1ed3 u\u1ed1ng truy\u1ec1n th\u1ed1ng sang s\u1ea3n ph\u1ea9m nh\u01b0 kombucha, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u d\u1ec5 d\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, th\u00f3i quen l\u00e2u d\u00e0i c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha trong vi\u1ec7c thuy\u1ebft ph\u1ee5c c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><b>R\u1ee7i ro c\u1ea1nh tranh gi\u00e1 r\u1ebb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ebb \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn Star Kombucha ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 t\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn \u0111\u1ec3 duy tr\u00ec s\u1ee9c h\u00fat v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/28361\/chien-luoc-marketing-cua-coca-cola\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coca Cola<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/28339\/chien-luoc-marketing-cua-pepsi\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Pepsi<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/32624\/chien-luoc-marketing-cua-mirinda\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Mirinda<\/a><\/li><\/div>\n<h1><b>T\u1ea1m k\u1ebft<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha l\u00e0 m\u1ed9t trong nh\u1eefng case study r\u1ea5t \u0111\u00e1ng h\u1ecdc h\u1ecfi, nh\u1ea5t l\u00e0 cho c\u00e1c doanh nghi\u1ec7p mong mu\u1ed1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. Hi v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p c\u00e1c th\u00f4ng tin h\u1eefu \u00edch cho anh\/ch\u1ecb!<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_185959\" class=\"pvc_stats total_only  \" data-element-id=\"185959\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Star Kombucha l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n Vi\u1ec7t \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t k\u00ec l\u00e2n \u0111\u00e1ng g\u1eddm trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng \u0111\u00f3ng chai Vi\u1ec7t. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Star Kombucha c\u00f3 \u0111i\u1ec3m g\u00ec \u0111\u00e1ng ch\u00fa \u00fd, theo d\u00f5i t\u1ea1i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y! I. Kombucha l\u00e0 g\u00ec &#8211; Tr\u00e0o l\u01b0u Kombucha t\u1ea1i Vi\u1ec7t Nam [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_185959\" class=\"pvc_stats total_only  \" data-element-id=\"185959\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":95,"featured_media":185985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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