{"id":182705,"date":"2024-11-27T09:43:45","date_gmt":"2024-11-27T02:43:45","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=182705"},"modified":"2024-11-27T09:43:45","modified_gmt":"2024-11-27T02:43:45","slug":"chien-luoc-marketing-cua-yody","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/182705\/chien-luoc-marketing-cua-yody\/","title":{"rendered":"C\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng ngo\u1ea1n m\u1ee5c t\u1eeb Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a YODY"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY<\/strong> \u0111\u00e3 ch\u1ee9ng minh kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qua th\u1eed th\u00e1ch v\u00e0 t\u1ea1o n\u00ean c\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng ngo\u1ea1n m\u1ee5c trong ng\u00e0nh th\u1eddi trang Vi\u1ec7t Nam.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>T\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i, YODY \u0111\u00e3 nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng nh\u1edd v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t.\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><em>H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c\u00a0 l\u00fd do v\u00ec sao th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t c\u00fa b\u1ee9t ph\u00e1 \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng nh\u00e9!\u00a0<\/em><\/p>\n<h2 style=\"text-align: justify;\"><strong>I. Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u YODY<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>YODY c\u1ee7a c\u00f4ng ty n\u00e0o?<\/strong><\/h3>\n<p style=\"text-align: justify;\">YODY l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam, thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n Th\u1eddi trang YODY. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2009, YODY \u0111\u00e3 nhanh ch\u00f3ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong ng\u00e0nh th\u1eddi trang v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<figure id=\"attachment_182731\" aria-describedby=\"caption-attachment-182731\" style=\"width: 1350px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182731 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/triet-ly-kinh-doanh-cua-yody.png\" alt=\"triet-ly-kinh-doanh-cua-yody\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/triet-ly-kinh-doanh-cua-yody.png 1350w, \/wp-content\/uploads\/2024\/11\/triet-ly-kinh-doanh-cua-yody-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/triet-ly-kinh-doanh-cua-yody-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/triet-ly-kinh-doanh-cua-yody-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182731\" class=\"wp-caption-text\">C\u00f4ng ty c\u1ed5 ph\u1ea7n th\u1eddi trang YODY \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2009<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh c\u1ee7a YODY<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY \u0111\u00e3 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd trong th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam. V\u1edbi s\u1ef1 nh\u1ea1y b\u00e9n trong vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, YODY kh\u00f4ng ch\u1ec9 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh c\u1ee7a YODY \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u1edbi ba giai \u0111o\u1ea1n ch\u00ednh:<\/p>\n<p style=\"text-align: justify;\"><strong>Giai \u0111o\u1ea1n kh\u1edfi \u0111\u1ea7u (2009 &#8211; 2014):<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">N\u0103m 2009, th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Hi5 ra \u0111\u1eddi, t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac th\u1eddi trang tr\u1ebb.<\/li>\n<li aria-level=\"1\">N\u0103m 2014, Hi5 \u0111\u1ed5i t\u00ean th\u00e0nh YODY, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, chuy\u1ec3n t\u1eeb b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng sang k\u1ebft h\u1ee3p v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd (2014 &#8211; 2020):<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">YODY m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng sang c\u00e1c t\u1ec9nh th\u00e0nh l\u00e2n c\u1eadn H\u00e0 N\u1ed9i v\u00e0 khu v\u1ef1c mi\u1ec1n Nam.<\/li>\n<li aria-level=\"1\">\u0110\u1ebfn n\u0103m 2019, YODY \u0111\u00e3 c\u00f3 82 c\u1eeda h\u00e0ng v\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng, \u0111\u1ea1t h\u01a1n 260 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Giai \u0111o\u1ea1n kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf (2020 \u0111\u1ebfn nay):<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">YODY ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n<li aria-level=\"1\">\u0110\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng kho b\u00e3i v\u00e0 logistics nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 giao h\u00e0ng.<\/li>\n<li aria-level=\"1\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t h\u01b0\u1edbng t\u1edbi c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Tr\u1ea3i qua h\u01a1n 14 n\u0103m ph\u00e1t tri\u1ec3n, YODY \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang uy t\u00edn t\u1ea1i Vi\u1ec7t Nam v\u1edbi h\u01a1n 200 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 \u0111ang ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n<h3 style=\"text-align: justify;\"><strong>V\u1ec1 th\u01b0\u01a1ng hi\u1ec7u YODY<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>\u00dd ngh\u0129a logo YODY\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">YODY ngh\u0129a l\u00e0 \u201ch\u1ea1nh ph\u00fac\u201d, H\u1ea1nh ph\u00fac v\u00ec \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u01b0\u1edbc m\u01a1 \u0111\u01b0a th\u1eddi trang Vi\u1ec7t ra kh\u1eafp \u0110\u1ea5t n\u01b0\u1edbc v\u00e0 Th\u1ebf gi\u1edbi.<\/p>\n<p style=\"text-align: justify;\">L\u1ef1a ch\u1ecdn tone m\u00e0u v\u00e0ng ch\u1ee7 \u0111\u1ea1o \u0111\u1ec3 n\u00f3i l\u00ean c\u00e1 t\u00ednh tr\u1ebb trung, th\u00e2n thi\u1ec7n c\u00f9ng tone m\u00e0u xanh b\u1ec1n v\u1eefng, gi\u00e0u kh\u00e1t v\u1ecdng v\u00e0 ni\u1ec1m tin, YODY mong mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i nh\u1ea5t nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 tinh th\u1ea7n m\u00e0 YODY mang l\u1ea1i.<\/p>\n<figure id=\"attachment_182711\" aria-describedby=\"caption-attachment-182711\" style=\"width: 365px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182711 \" src=\"\/wp-content\/uploads\/2024\/11\/logo-yody.png\" alt=\"logo-yody\" width=\"365\" height=\"219\" srcset=\"\/wp-content\/uploads\/2024\/11\/logo-yody.png 1286w, \/wp-content\/uploads\/2024\/11\/logo-yody-500x300.png 500w, \/wp-content\/uploads\/2024\/11\/logo-yody-1024x614.png 1024w, \/wp-content\/uploads\/2024\/11\/logo-yody-768x460.png 768w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><figcaption id=\"caption-attachment-182711\" class=\"wp-caption-text\">Logo YODY mang \u00fd ngh\u0129a v\u1ec1 s\u1ef1 h\u1ea1nh ph\u00fac<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>\u00dd ngh\u0129a slogan YODY\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Slogan \u0111\u01b0\u1ee3c YODY s\u1eed d\u1ee5ng l\u00e0 \u201clook good. feel good\u201d, truy\u1ec1n t\u1ea3i m\u1ed9t quan \u0111i\u1ec3m m\u1edbi v\u1ec1 v\u1ebb \u0111\u1eb9p th\u1eddi trang. V\u1edbi YODY \u0111\u1eb9p kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1i nh\u00ecn b\u00ean ngo\u00e0i (look good) m\u00e0 c\u00f2n l\u00e0 s\u1ef1 c\u1ea3m nh\u1eadn t\u1eeb s\u00e2u b\u00ean trong (feel good).<\/p>\n<blockquote><p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/174837\/thuong-hieu-boo\/\" target=\"_blank\" rel=\"noopener\">Th\u01b0\u01a1ng hi\u1ec7u Boo (B\u00f2 s\u1eefa) th\u1eddi trang \u0111\u1ed9c \u0111\u00e1o trong l\u00f2ng gi\u1edbi tr\u1ebb Vi\u1ec7t Nam<\/a><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><strong>II. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a YODY<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a YODY<\/strong><\/h3>\n<p style=\"text-align: justify;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a YODY \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh nh\u01b0 sau:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>\u0110\u1ed9 tu\u1ed5i:<\/strong> ph\u00f9 h\u1ee3p cho c\u1ea3 gia \u0111\u00ecnh v\u1edbi m\u1ecdi l\u1ee9a tu\u1ed5i, t\u1eeb tr\u1ebb em \u0111\u1ebfn ng\u01b0\u1eddi l\u1edbn v\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i.<\/li>\n<li aria-level=\"1\"><strong>\u00a0Gi\u1edbi t\u00ednh:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">+ Nam: \u00e1o, qu\u1ea7n, \u0111\u1ed3 th\u1ec3 thao, \u0111\u1ed3 l\u00f3t, ph\u1ee5 ki\u1ec7n.<\/p>\n<p style=\"text-align: justify;\">+ N\u1eef: \u00e1o, qu\u1ea7n, \u0111\u1ed3 m\u1eb7c trong, v\u00e1y, ph\u1ee5 ki\u1ec7n, \u0111\u1ed3 th\u1ec3 thao, b\u1ed9 \u0111\u1ed3 n\u1eef.<\/p>\n<p style=\"text-align: justify;\">+ Tr\u1ebb em: \u00e1o, qu\u1ea7n, v\u00e1y, ph\u1ee5 ki\u1ec7n.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>T\u00e2m l\u00fd m\u1ee5c ti\u00eau:<\/strong> nh\u1eefng kh\u00e1ch h\u00e0ng \u1ee7ng h\u1ed9 \u201cng\u01b0\u1eddi Vi\u1ec7t Nam d\u00f9ng h\u00e0ng Vi\u1ec7t Nam\u201d,mu\u1ed1n t\u00ecm s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 gi\u00e1 th\u00e0nh ph\u00f9 h\u1ee3p v\u1edbi thu nh\u1eadp trung b\u00ecnh c\u1ee7a Vi\u1ec7t Nam.<\/li>\n<\/ul>\n<figure id=\"attachment_182713\" aria-describedby=\"caption-attachment-182713\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182713 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-cua-yody.png\" alt=\"khach-hang-muc-tieu-cua-yody\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-cua-yody.png 1350w, \/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-cua-yody-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-cua-yody-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/khach-hang-muc-tieu-cua-yody-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182713\" class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a YODY \u0111a d\u1ea1ng m\u1ecdi l\u1ee9a tu\u1ed5i<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a YODY<\/strong><\/h3>\n<p style=\"text-align: justify;\">Trong ng\u00e0nh th\u1eddi trang, YODY ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u <a href=\"https:\/\/amis.misa.vn\/41577\/anh-huong-cua-doi-thu-canh-tranh-den-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a> m\u1ea1nh m\u1ebd nh\u01b0:<\/p>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp<\/strong>: IVY Moda, ICanifa, PT2000, Owen, An Ph\u01b0\u1edbc &#8211; Pierre Cardin, Vi\u1ec7t Ti\u1ebfn.<\/p>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp:<\/strong> JUNO, Novelty, Boo,&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m \u1ea9n:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf: S\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang qu\u1ed1c t\u1ebf nh\u01b0 Zara, H&amp;M, Uniqlo t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh l\u1edbn v\u1ec1 m\u1eabu m\u00e3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang online: S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang tr\u1ef1c tuy\u1ebfn, c\u00f9ng v\u1edbi xu h\u01b0\u1edbng mua s\u1eafm online, \u0111\u1eb7t ra th\u00e1ch th\u1ee9c cho YODY trong vi\u1ec7c duy tr\u00ec th\u1ecb ph\u1ea7n.<\/li>\n<\/ul>\n<figure id=\"attachment_182709\" aria-describedby=\"caption-attachment-182709\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182709 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-yody.png\" alt=\"doi-thu-canh-tranh-cua-yody\" width=\"900\" height=\"400\" srcset=\"\/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-yody.png 900w, \/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-yody-500x222.png 500w, \/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-yody-768x341.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182709\" class=\"wp-caption-text\">IVY Moda, m\u1ed9t trong nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a YODY<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong>III. Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a YODY<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>Tri\u1ebft l\u00fd kinh doanh c\u1ee7a YODY\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>S\u1ee9 m\u1ec7nh\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">S\u1ee9 m\u1ec7nh c\u1ee7a YODY l\u00e0: \u201c\u0110\u01b0a s\u1ea3n ph\u1ea9m th\u1eddi trang Vi\u1ec7t c\u00f3 ch\u1ea5t li\u1ec7u t\u1ed1t, d\u1ecbch v\u1ee5 t\u1ed1t \u0111\u1ebfn t\u1eadn tay kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c v\u00f9ng mi\u1ec1n Vi\u1ec7t Nam v\u00e0 tr\u00ean Th\u1ebf Gi\u1edbi\u201d v\u1edbi kh\u1ea9u hi\u1ec7u Make everyone look good, feel good.<\/p>\n<p style=\"text-align: justify;\">\u00a0<strong>T\u1ea7m nh\u00ecn:<\/strong> Everyday wear for everyone<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\u00a0N\u0103m 2025: C\u00f4ng ty th\u1eddi trang s\u1ed1 1 Vi\u1ec7t Nam. IPO v\u00e0 tr\u1edf th\u00e0nh &#8220;K\u1ef3 l\u00e2n&#8221; ti\u1ebfp theo c\u1ee7a Vi\u1ec7t Nam. C\u1ed9ng \u0111\u1ed3ng YODY c\u00f3 cu\u1ed9c s\u1ed1ng vi\u00ean m\u00e3n, h\u1ea1nh ph\u00fac.<\/li>\n<li aria-level=\"1\">\u00a0N\u0103m 2038: C\u00f4ng ty th\u1eddi trang s\u1ed1 1 Th\u1ebf Gi\u1edbi. C\u1ed9ng \u0111\u1ed3ng YODY c\u00f3 cu\u1ed9c s\u1ed1ng vi\u00ean m\u00e3n, h\u1ea1nh ph\u00fac.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/p>\n<p style=\"text-align: justify;\">Yody lu\u00f4n g\u00ecn gi\u1eef 5 Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 m\u1ecdi b\u01b0\u1edbc \u0111i \u0111\u1ec1u th\u00eam v\u1eefng ch\u1eafc v\u00e0 gi\u00e0u gi\u00e1 tr\u1ecb:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Customer centric &#8211; Kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m<\/li>\n<li>Ownership &amp; Autonomy &#8211; Quy\u1ec1n s\u1edf h\u1eefu &amp; quy\u1ec1n t\u1ef1 ch\u1ee7<\/li>\n<li>Integrity &#8211; Ch\u00ednh tr\u1ef1c<\/li>\n<li>Growth mindset &#8211; C\u1ea7u ti\u1ebfn<\/li>\n<li>Good Relationship &#8211; M\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p<\/li>\n<\/ol>\n<figure id=\"attachment_182719\" aria-describedby=\"caption-attachment-182719\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182719 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-kinh-doanh-cua-yody.png\" alt=\"chien-luoc-kinh-doanh-cua-yody\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-kinh-doanh-cua-yody.png 1350w, \/wp-content\/uploads\/2024\/11\/chien-luoc-kinh-doanh-cua-yody-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-kinh-doanh-cua-yody-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-kinh-doanh-cua-yody-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182719\" class=\"wp-caption-text\">YODY h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau v\u01b0\u01a1n t\u1ea7m Qu\u1ed1c t\u1ebf<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a YODY\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a YODY v\u00f4 c\u00f9ng \u0111a d\u1ea1ng:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">S\u1ea3n ph\u1ea9m \u00e1o (bao g\u1ed3m \u00e1o kho\u00e1c, \u00e1o len, \u00e1o polo, \u00e1o s\u01a1 mi, \u00e1o thun, \u00e1o ch\u1ed1ng n\u1eafng, &#8230;)<\/li>\n<li aria-level=\"1\">S\u1ea3n ph\u1ea9m qu\u1ea7n (bao g\u1ed3m qu\u1ea7n jeans, qu\u1ea7n t\u00e2y, qu\u1ea7n kaki, qu\u1ea7n short, qu\u1ea7n n\u1ec9, qu\u1ea7n \u00e2u)<\/li>\n<li aria-level=\"1\">Ph\u1ee5 ki\u1ec7n th\u1eddi trang (bao g\u1ed3m gi\u00e0y, t\u00fai x\u00e1ch, th\u1eaft l\u01b0ng)<\/li>\n<li aria-level=\"1\">S\u1ea3n ph\u1ea9m th\u1ec3 thao (bao g\u1ed3m b\u1ed9 \u0111\u1ed3 th\u1ec3 thao, \u00e1o thun, \u00e1o polo, qu\u1ea7n th\u1ec3 thao)<\/li>\n<li aria-level=\"1\">\u0110\u1ed3 m\u1eb7c trong, \u0111\u1ed3 l\u00f3t, \u00e1o gi\u1eef nhi\u1ec7t, \u00e1o 2 d\u00e2y, \u00e1o 3 l\u1ed7<\/li>\n<li aria-level=\"1\">S\u1ea3n ph\u1ea9m \u0111\u1ed3ng ph\u1ee5c YODY<\/li>\n<\/ul>\n<figure id=\"attachment_182727\" aria-describedby=\"caption-attachment-182727\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182727 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham.png\" alt=\"chien-luoc-marketing-cua-yody-ve-san-pham\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham.png 1350w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182727\" class=\"wp-caption-text\">Thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng c\u1ee7a YODY qua t\u1eebng s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a YODY ch\u1ee7 \u0111\u1ea1o\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">YODY \u00e1p d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1c nhau \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 gi\u1eef v\u1eefng v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt l\u00e0 chi\u1ebfn l\u01b0\u1ee3c &#8220;\u0111i ng\u01b0\u1ee3c d\u00f2ng&#8221;, ngh\u0129a l\u00e0 thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y d\u00e0nh s\u1ef1 ch\u00fa \u00fd v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00f9ng ven \u0111ang ph\u00e1t tri\u1ec3n.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Tham v\u1ecdng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng<\/strong><\/h4>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau c\u1ee7a YODY l\u00e0 mang \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ecdi mi\u1ec1n \u0111\u1ea5t n\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y n\u1ec1n kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng, t\u1ea1o c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho nhi\u1ec1u ng\u01b0\u1eddi d\u00e2n.<\/p>\n<h4 style=\"text-align: justify;\"><strong>S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng<\/strong><\/h4>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, YODY c\u00f2n ch\u00fa tr\u1ecdng vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. H\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a YODY ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<blockquote><p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/177645\/tu-duy-nguoc-trong-kinh-doanh\/\" target=\"_blank\" rel=\"noopener\">T\u01b0 duy ng\u01b0\u1ee3c trong kinh doanh \u2013 Ng\u01b0\u1ee3c d\u00f2ng \u0111\u1ec3 th\u00e1ch th\u1ee9c th\u00e0nh<\/a><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><strong>IV. M\u00f4 h\u00ecnh SWOT c\u1ee7a YODY<\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/21593\/mo-hinh-swot\/\" rel=\"\">Ph\u00e2n t\u00edch SWOT<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh SWOT c\u1ee7a YODY:<\/p>\n<h3 style=\"text-align: justify;\"><strong>\u0110i\u1ec3m m\u1ea1nh (Strengths)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>L\u00e3nh \u0111\u1ea1o t\u00e2m huy\u1ebft:<\/strong> CEO Nguy\u1ec5n Vi\u1ec7t H\u00f2a c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 cam k\u1ebft m\u1ea1nh m\u1ebd trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li aria-level=\"1\"><strong>Ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng:<\/strong> Th\u00e0nh l\u1eadp n\u0103m 2014, YODY \u0111\u00e3 m\u1edf r\u1ed9ng h\u01a1n 260 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c, ph\u1ee5c v\u1ee5 h\u01a1n 5 tri\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\"><strong>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m:<\/strong> T\u1eadp trung v\u00e0o ch\u1ea5t li\u1ec7u t\u1ed1t, ph\u00f9 h\u1ee3p v\u1edbi kh\u00ed h\u1eadu Vi\u1ec7t Nam, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\"><strong>\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean n\u0103ng \u0111\u1ed9ng:<\/strong> Th\u00e0nh vi\u00ean YODY lu\u00f4n n\u1ed7 l\u1ef1c ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty.<\/li>\n<li aria-level=\"1\"><strong>Th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn:<\/strong> YODY \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Vi\u1ec7t Nam uy t\u00edn, \u0111ang m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>\u0110i\u1ec3m y\u1ebfu (Weaknesses)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong>: So v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u00e2u \u0111\u1eddi, YODY thi\u1ebfu l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 l\u1ecbch s\u1eed th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li aria-level=\"1\"><strong>Ch\u1ea5t l\u01b0\u1ee3ng v\u1ea3i:<\/strong> M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u00f3 t\u1ec9 l\u1ec7 tr\u1ed9n cotton th\u1ea5p, d\u1ec5 g\u00e2y x\u00f9 v\u1ea3i ho\u1eb7c nh\u0103n, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>C\u01a1 h\u1ed9i (Opportunities)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf:<\/strong> YODY \u0111\u00e3 khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Th\u00e1i Lan, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng ra \u0110\u00f4ng Nam \u00c1.<\/li>\n<li aria-level=\"1\"><strong>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong> Xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn t\u0103ng cao, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho YODY m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<li aria-level=\"1\"><strong>N\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> T\u0103ng c\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch marketing s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>Th\u00e1ch th\u1ee9c (Threats)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t:<\/strong> S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc nh\u01b0 Canifa, Owen, Zara, H&amp;M t\u1ea1o \u00e1p l\u1ef1c l\u1edbn l\u00ean YODY.<\/li>\n<li aria-level=\"1\"><strong>Y\u00eau c\u1ea7u cao t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng \u0111\u00f2i h\u1ecfi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1eabu m\u00e3 \u0111a d\u1ea1ng, bu\u1ed9c YODY ph\u1ea3i li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/li>\n<li aria-level=\"1\"><strong>Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf:<\/strong> T\u00ecnh h\u00ecnh kinh t\u1ebf v\u00e0 d\u1ecbch b\u1ec7nh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu v\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t c\u1ee7a c\u00f4ng ty.<\/li>\n<li aria-level=\"1\"><strong>Chi ph\u00ed nguy\u00ean li\u1ec7u t\u0103ng<\/strong>: Gi\u00e1 nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o bi\u1ebfn \u0111\u1ed9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 gi\u00e1 b\u00e1n s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/174597\/thuong-hieu-aristino\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Th\u01b0\u01a1ng hi\u1ec7u Aristino: Kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam th\u00e0nh c\u00f4ng t\u1ea1i Vi\u1ec7t Nam<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/53527\/chien-luoc-marketing-cua-canifa\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Canifa: Th\u1eddi trang c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/30091\/chien-luoc-marketing-cua-hm\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a H&M \u2013 Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh n\u1ed5i ti\u1ebfng<\/a><\/li><\/div>\n<h2 style=\"text-align: justify;\"><strong>V. C\u00fa chuy\u1ec3n m\u00ecnh t\u1eeb chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY<\/strong><\/h2>\n<p style=\"text-align: justify;\">Trong su\u1ed1t 10 n\u0103m ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY \u0111\u00e3 ch\u1ee9ng t\u1ecf kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 linh ho\u1ea1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3 style=\"text-align: justify;\"><strong>1. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY v\u1ec1 s\u1ea3n ph\u1ea9m (Product)\u00a0<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu l\u00e0 qu\u1ea7n \u00e1o nam v\u00e0 n\u1eef, t\u1eeb trang ph\u1ee5c c\u00f4ng s\u1edf, d\u1ea1o ph\u1ed1 \u0111\u1ebfn c\u00e1c b\u1ed9 s\u01b0u t\u1eadp m\u00f9a h\u00e8, \u0111\u00f4ng. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a YODY n\u1ed5i b\u1eadt v\u1edbi ch\u1ea5t li\u1ec7u v\u1ea3i tho\u00e1ng m\u00e1t, d\u1ec5 ch\u1ecbu v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ti\u00eau d\u00f9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n<p style=\"text-align: justify;\">Danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u00ean website c\u1ee7a YODY \u1edf m\u1ed9t m\u1ee9c v\u1eeba \u0111\u1ee7, kh\u00f4ng \u00edt c\u0169ng kh\u00f4ng qu\u00e1 nhi\u1ec1u v\u1edbi 5 m\u1ee5c l\u1edbn: N\u1eee, NAM. TR\u1eba EM, POLO YODY, B\u1ed8 S\u01afU T\u1eacP v\u00e0 \u0110\u1ed2NG PH\u1ee4C. \u1ede m\u1ed7i danh m\u1ee5c, c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c chia r\u1ea5t r\u00f5 r\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn theo nhu c\u1ea7u c\u1ee7a m\u00ecnh<\/p>\n<figure id=\"attachment_182725\" aria-describedby=\"caption-attachment-182725\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182725 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-2.png\" alt=\"chien-luoc-marketing-cua-yody-ve-san-pham (2)\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-2.png 1350w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-2-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-2-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-san-pham-2-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182725\" class=\"wp-caption-text\">B\u1ed9 s\u01b0u t\u1eadp c\u1ee7a YODY trong danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY nh\u1ea5n m\u1ea1nh v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i, \u0111\u1ecbnh v\u1ecb m\u00ecnh g\u1eafn v\u1edbi \u201ch\u00e0ng Vi\u1ec7t Nam ch\u1ea5t l\u01b0\u1ee3ng cao\u201d. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a YODY kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ch\u1ec9 \u0111\u1ec3 m\u1eb7c m\u00e0 c\u00f2n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i, th\u1ea5m h\u00fat m\u1ed3 h\u00f4i\u2026<\/p>\n<p style=\"text-align: justify;\">Thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m nh\u01b0 t\u0103ng th\u00eam c\u00e1c ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi v\u1edbi nguy\u00ean li\u1ec7u \u0111\u1ebfn t\u1eeb c\u00e1c lo\u1ea1i v\u1ea3i Pima cotton, v\u1ea3i pique, v\u1ea3i coolmax\u2026; b\u1ed5 sung c\u00e1c m\u1eabu thi\u1ebft k\u1ebf th\u01b0\u1eddng xuy\u00ean; n\u00e2ng c\u1ea5p, th\u00eam c\u00e1c t\u00ednh n\u0103ng hay c\u00f4ng d\u1ee5ng m\u1edbi cho s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng \u0111i\u1ec1u n\u00e0y cho th\u1ea5y YODY t\u1eadp trung \u0111\u00e1nh v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/p>\n<h4 style=\"text-align: justify;\"><strong>T\u00edch c\u1ef1c thay \u0111\u1ed5i m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">M\u1eabu m\u00e3 c\u1ee7a YODY v\u00f4 c\u00f9ng phong ph\u00fa v\u1edbi nh\u1eefng thi\u1ebft k\u1ebf kh\u00f4ng qu\u00e1 c\u1ea7u k\u1ef3 nh\u01b0ng \u0111\u1eb9p m\u1eaft, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn sang tr\u1ecdng.<\/p>\n<p style=\"text-align: justify;\">Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, thi\u1ebft k\u1ebf c\u1ee7a h\u00e3ng c\u00f2n c\u00f3 th\u1ec3 m\u1eb7c trong nhi\u1ec1u ho\u00e0n c\u1ea3nh, t\u00ednh \u1ee9ng d\u1ee5ng cao. YODY kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn m\u1eabu m\u00e3 th\u1eddi trang m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i ti\u1ebfn ch\u1ea5t li\u1ec7u v\u1ea3i v\u00e0 ki\u1ec3u d\u00e1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 tho\u1ea3i m\u00e1i cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng.<\/p>\n<blockquote><p>\u0110\u1ecdc th\u00eam:<a href=\"https:\/\/amis.misa.vn\/72564\/phan-tich-chien-luoc-marketing-cua-zara\/\" target=\"_blank\" rel=\"noopener\"> Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Zara \u2013 \u201c\u0110\u1ebf ch\u1ebf\u201d th\u1eddi trang b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi<\/a><\/p><\/blockquote>\n<h3 style=\"text-align: justify;\"><strong>2. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY v\u1ec1 gi\u00e1 (Price)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY v\u1ec1 gi\u00e1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh nh\u01b0 sau:<\/p>\n<h4 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh<\/strong><\/h4>\n<p style=\"text-align: justify;\">Trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n v\u00e0 giai \u0111o\u1ea1n kh\u00e1c nhau, doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn <a href=\"https:\/\/amis.misa.vn\/47957\/chien-luoc-dinh-gia-san-pham-moi\/\" target=\"_blank\" rel=\"noopener\">c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/a> kh\u00e1c nhau. Trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay, YODY \u0111ang s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ngang gi\u00e1.<\/p>\n<p style=\"text-align: justify;\">YODY \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00e1c trong c\u00f9ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m c\u1ee7a YODY th\u01b0\u1eddng c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng qu\u1ed1c t\u1ebf, nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ki\u1ec3u d\u00e1ng kh\u00f4ng thua k\u00e9m.<\/p>\n<h4 style=\"text-align: justify;\"><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 T\u1ebft, Black Friday, hay c\u00e1c d\u1ecbp sinh nh\u1eadt th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ho\u1eb7c t\u1eb7ng qu\u00e0 c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a YODY.<\/p>\n<figure id=\"attachment_182721\" aria-describedby=\"caption-attachment-182721\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182721 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-khuyen-mai.png\" alt=\"chien-luoc-marketing-cua-yody-ve-khuyen-mai\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-khuyen-mai.png 1350w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-khuyen-mai-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-khuyen-mai-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-khuyen-mai-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182721\" class=\"wp-caption-text\">M\u1ee9c gi\u00e1 c\u1ee7a YODY ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>3. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY v\u1ec1 ph\u00e2n ph\u1ed1i (Place)<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ec3 theo \u0111u\u1ed5i tri\u1ebft l\u00fd kinh doanh, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY v\u1ec1 ph\u00e2n ph\u1ed1i \u0111\u00e3 th\u1ec3 hi\u1ec7n r\u00f5 nh\u1eefng tham v\u1ecdng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng t\u1ec9nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c omni-channel<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh, k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd v\u00e0 k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng.<\/p>\n<h4 style=\"text-align: justify;\"><strong>C\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng tr\u1ea3i d\u00e0i tr\u00ean kh\u1eafp c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u1edf Vi\u1ec7t Nam, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m. M\u00f4 h\u00ecnh c\u1eeda h\u00e0ng c\u1ee7a YODY kh\u00e1 hi\u1ec7n \u0111\u1ea1i v\u00e0 tho\u1ea3i m\u00e1i, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1eed s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp.<\/p>\n<p style=\"text-align: justify;\">Hi\u1ec7n nay, h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd \u0111\u00e3 c\u00f3 h\u01a1n 250\u00a0 c\u1ee7a h\u00e0ng t\u1eeb B\u1eafc v\u00e0o Nam (nhi\u1ec1u c\u1eeda h\u00e0ng YODY v\u00e0 c\u1eeda h\u00e0ng YODY KIDS) Thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, n\u01a1i m\u00e0 c\u00e1c \u00f4ng l\u1edbn \u0111ang t\u1eadp trung, \u0111\u00e3 ch\u1ecdn th\u1ecb tr\u01b0\u1eddng c\u00e1c t\u1ec9nh, th\u00e0nh ph\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n, coi \u0111\u00e2y l\u00e0 b\u00e0n \u0111\u1ea1p \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e2u. Ngo\u00e0i ra c\u1eeda h\u00e0ng kh\u00f4ng ng\u1eebng \u0111\u1eb7t t\u1ea1i nhi\u1ec1u v\u00f9ng mi\u1ec1n n\u00fai, c\u00e1c huy\u1ec7n, v\u00f9ng n\u00f4ng th\u00f4n.<\/p>\n<p style=\"text-align: justify;\">Thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng YODY\u00a0 mang t\u00ednh th\u1ea9m m\u1ef9 cao nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o s\u1ef1 g\u1ea7n g\u0169i, th\u00e2n thi\u1ec7n v\u1edbi m\u1ecdi kh\u00e1ch h\u00e0ng. T\u1eebng chi nh\u00e1nh \u0111\u1ea7u t\u01b0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (2 m\u00e0u v\u00e0ng \u2013 xanh) v\u00e0o bi\u1ec3n hi\u1ec7u, v\u1ecb tr\u00ed m\u1eb7t b\u1eb1ng tr\u00ean tr\u1ee5c \u0111\u01b0\u1eddng l\u1edbn ho\u1eb7c g\u00f3c ng\u00e3 t\u01b0. V\u1edbi kh\u00f4ng gian tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m khoa h\u1ecdc v\u00e0 \u0111\u1eb9p m\u1eaft, \u0111a d\u1ea1ng m\u1eabu m\u00e3, d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n<figure id=\"attachment_182723\" aria-describedby=\"caption-attachment-182723\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182723 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-phan-phoi.png\" alt=\"chien-luoc-marketing-cua-yody-ve-phan-phoi\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-phan-phoi.png 1350w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-phan-phoi-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-phan-phoi-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-phan-phoi-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182723\" class=\"wp-caption-text\">YODY th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/strong><\/h4>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n c\u1eeda h\u00e0ng v\u1eadt l\u00fd, YODY c\u0169ng ch\u00fa tr\u1ecdng \u0111\u1ebfn k\u00eanh b\u00e1n h\u00e0ng online th\u00f4ng qua website v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Lazada, Tiki, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng \u1edf c\u00e1c v\u00f9ng mi\u1ec1n kh\u00e1c nhau.<\/p>\n<p style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng \u0111\u00e3 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng mua s\u1eafm m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n<h3 style=\"text-align: justify;\"><strong>4. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY v\u1ec1 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY v\u1ec1 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong 3 t\u1eeb: Ph\u1ee7 \u0111a k\u00eanh<\/p>\n<h4 style=\"text-align: justify;\"><strong>Ph\u1ee7 s\u00f3ng \u0111a k\u00eanh<\/strong><\/h4>\n<p style=\"text-align: justify;\">C\u00e1c chi nh\u00e1nh c\u1ee7a YODY c\u00f3 thi\u1ebft k\u1ebf bi\u1ec3n hi\u1ec7u b\u1eaft m\u1eaft v\u1edbi m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o l\u00e0 xanh v\u00e0 v\u00e0ng, t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i nh\u1eefng v\u1ecb tr\u00ed d\u1ec5 nh\u00ecn, nh\u01b0 tr\u00ean c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng l\u1edbn ho\u1eb7c g\u00f3c ng\u00e3 ba, gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">YODY c\u00f3 m\u1eb7t m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Tiktok, Facebook, v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn. C\u1ee5 th\u1ec3, k\u00eanh Tiktok YODY Official c\u00f3 h\u01a1n 173k ng\u01b0\u1eddi theo d\u00f5i, trong khi hashtag #yody \u0111\u1ea1t h\u01a1n 1,5 t\u1ef7 l\u01b0\u1ee3t xem, v\u00e0 hashtag #yodyfashion g\u1ea7n 600 tri\u1ec7u l\u01b0\u1ee3t xem.<\/p>\n<div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-guide.png?ver=1.0.0\"><div><span>L\u00e0m Marketing m\u00e0 kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 mu\u00f4n v\u00e0n v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n<\/span><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=blog&medium=182705&term=tra-ctv-crm\" name=\"link_keynote\" target=\"_blank\">Th\u1eed ngay MISA AMIS aiMarketing \u2013 B\u1ed9 c\u00f4ng c\u1ee5 l\u00e0m marketing t\u00edch h\u1ee3p h\u01a1n 30 c\u00f4ng c\u1ee5<\/a><\/div><\/div>\n<h4 style=\"text-align: justify;\"><strong>L\u1ef1a ch\u1ecdn \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY ch\u1ecdn Tr\u01b0\u1eddng Giang v\u00e0 Nh\u00e3 Ph\u01b0\u01a1ng l\u00e0m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. H\u00ecnh \u1ea3nh v\u1ee3 ch\u1ed3ng n\u1ed5i ti\u1ebfng n\u00e0y gi\u00fap YODY k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u00e1c gia \u0111\u00ecnh v\u00e0 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n.<\/p>\n<p style=\"text-align: justify;\">YODY c\u0169ng s\u1eed d\u1ee5ng nh\u1eefng KOC (Key Opinion Consumers) n\u1ed5i ti\u1ebfng tr\u00ean Tiktok nh\u01b0 T\u00edt Schannel, Ph\u01b0\u01a1ng Ku, v\u00e0 Tr\u1ea7n V\u00e2n \u0111\u1ec3 t\u1ea1o d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, n\u0103ng \u0111\u1ed9ng.<\/p>\n<figure id=\"attachment_182729\" aria-describedby=\"caption-attachment-182729\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182729 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-xuc-tien-hon-hop.png\" alt=\"chien-luoc-marketing-cua-yody-ve-xuc-tien-hon-hop\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-xuc-tien-hon-hop.png 1350w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-xuc-tien-hon-hop-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-xuc-tien-hon-hop-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-yody-ve-xuc-tien-hon-hop-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182729\" class=\"wp-caption-text\">YODY k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o v\u1edbi nh\u1eefng ca s\u0129, ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>Khuy\u1ebfn m\u1ea1i\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t nh\u01b0 L\u1ec5, T\u1ebft, Black Friday, v\u1edbi c\u00e1c m\u1ee9c gi\u1ea3m gi\u00e1 t\u1eeb 30-50% cho h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111i k\u00e8m qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn nh\u01b0 \u201cMua jeans t\u1eb7ng qu\u1ea7n chip\u201d hay \u201c\u0110\u1ea1i ti\u1ec7c tri \u00e2n 9999 qu\u00e0 t\u1eb7ng\u201d c\u0169ng thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">YODY c\u0169ng t\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 \u201cX\u1ea3 h\u00e0ng size l\u1ebb\u201d hay gi\u1ea3m gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m theo m\u00f9a, t\u1ea1o c\u01a1 h\u1ed9i mua s\u1eafm ti\u1ebft ki\u1ec7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">YODY c\u0169ng r\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u201cTr\u1ee3 gi\u00e1 m\u00f9a d\u1ecbch\u201d, khi YODY \u0111\u00e3 \u0111\u00f3ng g\u00f3p 1,8 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u1eafc xin cho Ch\u00ednh ph\u1ee7.<\/p>\n<figure id=\"attachment_182737\" aria-describedby=\"caption-attachment-182737\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182737 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-dich-pr-cua-yody.png\" alt=\"chien-dich-pr-cua-yody\" width=\"900\" height=\"450\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-dich-pr-cua-yody.png 900w, \/wp-content\/uploads\/2024\/11\/chien-dich-pr-cua-yody-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-dich-pr-cua-yody-768x384.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182737\" class=\"wp-caption-text\">YODY h\u1ed7 tr\u1ee3 \u0111\u1ed3ng b\u00e0o b\u00e3o l\u0169 n\u0103m 2024<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">H\u00e3ng c\u0169ng t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh \u201cTh\u00e1ch Th\u1ee9c Si\u00eau Sao\u201d v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c ngh\u1ec7 s\u0129 n\u1ed5i ti\u1ebfng nh\u01b0 L\u00ea D\u01b0\u01a1ng B\u1ea3o L\u00e2m, Ng\u00f4 Ki\u1ebfn Huy, v\u00e0 nh\u00f3m DaLAB, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi xem tr\u1ef1c ti\u1ebfp v\u00e0 g\u00f3p ph\u1ea7n t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\">YODY c\u00f2n t\u1ea1o ra nhi\u1ec1u c\u1ed9ng \u0111\u1ed3ng tr\u00ean Facebook, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tham gia trao \u0111\u1ed5i, s\u0103n h\u00e0ng gi\u1ea3m gi\u00e1, ho\u1eb7c thanh l\u00fd \u0111\u1ed3 c\u0169. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<h2 style=\"text-align: justify;\"><strong>VI. Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o YODY \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/48265\/muc-tieu-cua-quang-cao\/\" target=\"_blank\" rel=\"noopener\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/a> l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY, gi\u00fap n\u00e2ng cao s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt c\u1ee7a YODY:<\/p>\n<h3 style=\"text-align: justify;\"><strong>Chi\u1ebfn d\u1ecbch: B\u1ee9c t\u01b0\u1eddng l\u00f4ng ng\u1ed7ng\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">N\u0103m 2022, Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Yody v\u1eeba tung ra chi\u1ebfn d\u1ecbch \u201cB\u1ee9c t\u01b0\u1eddng l\u00f4ng ng\u1ed7ng\u201d. B\u1eb1ng chi\u1ebfn d\u1ecbch n\u00e0y, Yody k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tha h\u1ed3 g\u00f3p \u00fd, th\u1eadm ch\u00ed l\u00e0 \u201cb\u00f3c ph\u1ed1t\u201d Yody tho\u1ea3i m\u00e1i.<\/p>\n<p style=\"text-align: justify;\">\u00d4ng Nguy\u1ec5n Vi\u1ec7t H\u00f2a, CEO c\u1ee7a Yody \u0111\u0103ng t\u1ea3i th\u00f4ng tin ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cB\u1ee9c t\u01b0\u1eddng l\u00f4ng ng\u1ed7ng\u201d tr\u00ean Facebook v\u00e0 Website h\u1ed3i \u0111\u1ea7u th\u00e1ng 5. Theo \u00f4ng, chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, c\u1ef1u nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed nh\u1eefng ng\u01b0\u1eddi ch\u01b0a ph\u1ea3i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u00f3p \u00fd \u0111\u1ec3 doanh nghi\u1ec7p l\u1eafng nghe v\u00e0 ho\u00e0n thi\u1ec7n.<\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o r\u1ea5t \u0111\u1ed9c \u0111\u00e1o, b\u01b0\u1edbc \u0111i n\u00e0y c\u1ee7a Yody ch\u00ednh l\u00e0 \u0111i\u1ec3n h\u00ecnh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh chi\u1ebfm th\u1ecb ph\u1ea7n.<\/p>\n<figure id=\"attachment_182715\" aria-describedby=\"caption-attachment-182715\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182715 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/quang-cao-cua-yody-ve-buc-tuong-long-ngong.png\" alt=\"quang-cao-cua-yody-ve-buc-tuong-long-ngong\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/quang-cao-cua-yody-ve-buc-tuong-long-ngong.png 1350w, \/wp-content\/uploads\/2024\/11\/quang-cao-cua-yody-ve-buc-tuong-long-ngong-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/quang-cao-cua-yody-ve-buc-tuong-long-ngong-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/quang-cao-cua-yody-ve-buc-tuong-long-ngong-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182715\" class=\"wp-caption-text\">YODY lan t\u1ecfa chi\u1ebfn d\u1ecbch: B\u1ee9c t\u01b0\u1eddng l\u00f4ng ng\u1ed7ng<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>Y\u00eau th\u01b0\u01a1ng g\u1eafn k\u1ebft, \u0111o\u00e0n vi\u00ean tr\u00ean h\u1ebft\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u01b0\u1ee3c y\u00eau th\u00edch t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, YODY ti\u1ebfp t\u1ee5c t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng qua chi\u1ebfn d\u1ecbch T\u1ebft 2024 mang t\u00ean &#8220;T\u1ebft v\u00f4 lo&#8221;, khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi t\u1ea1m g\u00e1c l\u1ea1i nh\u1eefng \u00e2u lo v\u00e0 t\u1eadn h\u01b0\u1edfng nh\u1eefng ph\u00fat gi\u00e2y y\u00eau th\u01b0\u01a1ng b\u00ean gia \u0111\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 \u00fd ngh\u0129a c\u1ee7a chi\u1ebfn d\u1ecbch, anh Nguy\u1ec5n Vi\u1ec7t H\u00f2a &#8211; CEO c\u1ee7a YODY \u0111\u00e3 chia s\u1ebb: <em>&#8220;Trong su\u1ed1t h\u00e0nh tr\u00ecnh g\u1ea7n 10 n\u0103m v\u1eeba qua, ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn kh\u00f4ng \u00edt c\u00e2u chuy\u1ec7n tuy\u1ec7t v\u1eddi t\u1eeb nh\u1eefng bu\u1ed5i t\u1ee5 t\u1eadp, sum v\u1ea7y, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng ng\u00e0y T\u1ebft.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Ch\u00ednh v\u00ec nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng qu\u00fd \u0111\u00f3, chi\u1ebfn d\u1ecbch &#8216;T\u1ebft v\u00f4 lo&#8217; \u0111\u01b0\u1ee3c ph\u00e1t \u0111\u1ed9ng v\u1edbi hy v\u1ecdng mang \u0111\u1ebfn s\u1ef1 lan t\u1ecfa c\u1ee7a y\u00eau th\u01b0\u01a1ng v\u00e0 g\u1eafn k\u1ebft gia \u0111\u00ecnh th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p &#8220;Y\u00eau th\u01b0\u01a1ng g\u1eafn k\u1ebft &#8211; \u0110o\u00e0n vi\u00ean tr\u00ean h\u1ebft&#8221;.<\/em><\/p>\n<figure id=\"attachment_182717\" aria-describedby=\"caption-attachment-182717\" style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182717 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/quang-cao-yody-ve-chien-dich-tet.png\" alt=\"quang-cao-yody-ve-chien-dich-tet\" width=\"1350\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/quang-cao-yody-ve-chien-dich-tet.png 1350w, \/wp-content\/uploads\/2024\/11\/quang-cao-yody-ve-chien-dich-tet-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/quang-cao-yody-ve-chien-dich-tet-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/quang-cao-yody-ve-chien-dich-tet-768x384.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><figcaption id=\"caption-attachment-182717\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch T\u1ebft 2024 c\u1ee7a YODY<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n<p style=\"text-align: justify;\"><em>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a YODY kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng, m\u00e0 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 kh\u1ea3 n\u0103ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Trong m\u1ed9t ng\u00e0nh th\u1eddi trang \u0111\u1ea7y c\u1ea1nh tranh, YODY \u0111\u00e3 kh\u00e9o l\u00e9o chuy\u1ec3n h\u00f3a nh\u1eefng th\u00e1ch th\u1ee9c th\u00e0nh nh\u1eefng c\u01a1 h\u1ed9i qu\u00fd gi\u00e1, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eeb m\u1ed9t c\u00e1i t\u00ean ch\u01b0a m\u1ea5y n\u1ed5i b\u1eadt tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng trong ng\u00e0nh th\u1eddi trang Vi\u1ec7t Nam.\u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Nh\u1edd v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tinh t\u1ebf v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng, YODY \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3, ch\u1ee9ng t\u1ecf s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u00e1m ngh\u0129, d\u00e1m l\u00e0m.<\/em><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"pvc_clear\"><\/div>\n<p 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