{"id":182275,"date":"2024-11-25T17:22:13","date_gmt":"2024-11-25T10:22:13","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=182275"},"modified":"2024-11-25T17:33:15","modified_gmt":"2024-11-25T10:33:15","slug":"ma-tran-swot-cua-grab","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/182275\/ma-tran-swot-cua-grab\/","title":{"rendered":"Ma tr\u1eadn SWOT c\u1ee7a Grab t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam &#8211; Ph\u00e2n t\u00edch chi ti\u1ebft nh\u1ea5t"},"content":{"rendered":"<p><em>Ma tr\u1eadn SWOT c\u1ee7a Grab \u0111\u00e3 t\u1ea1o m\u1ed9t \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd k\u1ec3 t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. \u0110i\u1ec1u g\u00ec \u0111\u00e3 khi\u1ebfn cho \u00f4ng l\u1edbn n\u00e0y duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n? H\u00e3y c\u00f9ng MISA AMIS ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Grab trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/em><\/p>\n<h1><strong>I. Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Grab<\/strong><\/h1>\n<h2><strong>1. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a Grab<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>\u0110\u1ed9 nh\u1eadn di\u1ec7n cao<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Grab \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1edd v\u00e0o s\u1ef1 ti\u00ean phong trong ng\u00e0nh g\u1ecdi xe c\u00f4ng ngh\u1ec7 t\u1ea1i Vi\u1ec7t Nam. T\u1eeb c\u00e1c ti\u1ec7n \u00edch nh\u01b0 g\u1ecdi xe, giao h\u00e0ng, thanh to\u00e1n \u0111i\u1ec7n t\u1eed, Grab d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn.<\/p>\n<p>Hi\u1ec7n Grab \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 50 t\u1ec9nh th\u00e0nh c\u1ee7a Vi\u1ec7t Nam, ph\u1ee5c v\u1ee5 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi h\u01a1n 200.000 \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf, h\u00e0ng ngh\u00ecn \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i, bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf.<\/p>\n<p>N\u0103m 2023, Grab \u0111\u00e3 vinh d\u1ef1 nh\u1eadn gi\u1ea3i th\u01b0\u1edfng \u201cBrand of the Year\u201d v\u00e0 \u201cPublisher of the Year\u201d b\u1edfi MMA Global\u2019s SMARTIES Vietnam 2023. Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn Grab \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<figure id=\"attachment_182287\" aria-describedby=\"caption-attachment-182287\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182287\" src=\"\/wp-content\/uploads\/2024\/11\/Grab-tai-le-trao-giai-MMA-Globals-SMARTIES-Vietnam-2023.jpg\" alt=\"Grab t\u1ea1i l\u1ec5 trao gi\u1ea3i MMA Global\u2019s SMARTIES Vietnam 2023\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/Grab-tai-le-trao-giai-MMA-Globals-SMARTIES-Vietnam-2023.jpg 900w, \/wp-content\/uploads\/2024\/11\/Grab-tai-le-trao-giai-MMA-Globals-SMARTIES-Vietnam-2023-500x278.jpg 500w, \/wp-content\/uploads\/2024\/11\/Grab-tai-le-trao-giai-MMA-Globals-SMARTIES-Vietnam-2023-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182287\" class=\"wp-caption-text\">Grab t\u1ea1i l\u1ec5 trao gi\u1ea3i MMA Global\u2019s SMARTIES Vietnam 2023<\/figcaption><\/figure>\n<ul>\n<li>\n<h3><strong>M\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf l\u1edbn<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Ma tr\u1eadn SWOT c\u1ee7a Grab s\u1edf h\u1eefu m\u1ed9t m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c t\u00e0i x\u1ebf r\u1ed9ng l\u1edbn t\u1ea1i Vi\u1ec7t Nam, v\u1edbi con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng l\u00ean \u0111\u1ebfn h\u01a1n 100.000 t\u00e0i x\u1ebf xe m\u00e1y v\u00e0 taxi tham gia tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n<p>M\u1ea1ng l\u01b0\u1edbi n\u00e0y kh\u00f4ng ch\u1ec9 c\u00f3 m\u1eb7t t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TP.HCM, \u0110\u00e0 N\u1eb5ng m\u00e0 c\u00f2n m\u1edf r\u1ed9ng \u0111\u1ebfn c\u00e1c t\u1ec9nh, th\u00e0nh kh\u00e1c, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi d\u00e2n kh\u1eafp c\u1ea3 n\u01b0\u1edbc\u200b.<\/p>\n<ul>\n<li>\n<h3><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111a n\u1ec1n t\u1ea3ng<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Grab \u0111\u00e3 v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111a d\u1ea1ng \u0111\u1ec3 nh\u1eafm t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<p>Grab \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 m\u1ea1nh \u0111\u1ec3 t\u0103ng t\u00ednh c\u1ea1nh tranh v\u1ec1 gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c cho ra m\u1eaft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m th\u01b0\u1edfng (GrabRewards) v\u00e0 voucher linh ho\u1ea1t cho kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p>Grab c\u00f2n th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch x\u00e3 h\u1ed9i nh\u01b0 &#8220;Grab for Good&#8221;, h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn x\u00e3 h\u1ed9i. H\u1ecd c\u0169ng t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng mang \u00fd ngh\u0129a x\u00e3 h\u1ed9i cao ngh\u0129a nh\u1eb1m t\u1ea1o s\u1ef1 g\u1eafn b\u00f3 v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>H\u01a1n n\u1eefa, ma tr\u1eadn SWOT c\u1ee7a Grab s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng Marketing s\u1ed1 r\u1ea5t m\u1ea1nh, li\u00ean t\u1ee5c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, v\u00e0 YouTube, t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat th\u1ebf h\u1ec7 tr\u1ebb, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 di \u0111\u1ed9ng.<\/p>\n<figure id=\"attachment_182283\" aria-describedby=\"caption-attachment-182283\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182283\" src=\"\/wp-content\/uploads\/2024\/11\/Grab-10-nam-tho-nhip-Viet-Nam.jpg\" alt=\"Chi\u1ebfn d\u1ecbch Grab 10 n\u0103m th\u1edf nh\u1ecbp Vi\u1ec7t Nam\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/Grab-10-nam-tho-nhip-Viet-Nam.jpg 900w, \/wp-content\/uploads\/2024\/11\/Grab-10-nam-tho-nhip-Viet-Nam-500x278.jpg 500w, \/wp-content\/uploads\/2024\/11\/Grab-10-nam-tho-nhip-Viet-Nam-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182283\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch Grab 10 n\u0103m th\u1edf nh\u1ecbp Vi\u1ec7t Nam<\/figcaption><\/figure>\n<ul>\n<li>\n<h3><strong>Ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh v\u1eefng m\u1ea1nh<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Nh\u00ecn chung, Grab c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng v\u00e0 ngu\u1ed3n t\u00e0i ch\u00ednh v\u1eefng m\u1ea1nh so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u0103m 2019, sau khi nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n \u0111\u1ea7u t\u01b0 1,46 t\u1ef7 USD t\u1eeb Qu\u1ef9 Vision c\u1ee7a SoftBank, Grab nhanh ch\u00f3ng m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 v\u00e0 li\u00ean t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi bao g\u1ed3m GrabFood, GrabFinancial v\u00e0 c\u00e1c t\u00ednh n\u0103ng \u0111i k\u00e8m kh\u00e1c nh\u01b0 \u0110\u1eb7t \u0111\u01a1n nh\u00f3m.<\/p>\n<p>Grab c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00e1c t\u1eeb n\u01b0\u1edbc ngo\u00e0i \u0111\u1ec3 m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1edd v\u00e0o s\u1ef1 h\u1eadu thu\u1eabn v\u00e0 c\u00e1c ngu\u1ed3n \u0111\u1ea7u t\u01b0, Grab \u0111\u00e3 c\u00f3 th\u1ec3 n\u00e2ng cao th\u1ecb ph\u1ea7n v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2><strong>2. \u0110i\u1ec3m y\u1ebfu c\u1ee7a Grab<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>Gi\u00e1 c\u01b0\u1edbc cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a Grab r\u00f5 r\u1ec7t nh\u1ea5t trong ma tr\u1eadn SWOT c\u1ee7a Grab l\u00e0 gi\u00e1 c\u01b0\u1edbc ni\u00eam y\u1ebft cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Be hay Gojek, \u0111\u1eb7c bi\u1ec7t v\u00e0o nh\u1eefng gi\u1edd cao \u0111i\u1ec3m.<\/p>\n<p>Grab \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c &#8220;dynamic pricing&#8221; (gi\u00e1 c\u01b0\u1edbc linh ho\u1ea1t), t\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 t\u0103ng l\u00ean khi nhu c\u1ea7u cao ho\u1eb7c khi c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi ti\u1ebft x\u1ea5u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng v\u00ec ph\u1ea3i tr\u1ea3 chi ph\u00ed cao h\u01a1n cho c\u00e1c chuy\u1ebfn \u0111i \u1edf c\u00e1c th\u1eddi \u0111i\u1ec3m n\u00e0y.<\/p>\n<ul>\n<li>\n<h3><strong>Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>B\u1edfi m\u1ea1ng l\u01b0\u1edbi t\u00e0i x\u1ebf c\u1ee7a Grab r\u1ea5t l\u1edbn, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u1eabn l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 tr\u00e1nh kh\u1ecfi. Nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho th\u1ea5y s\u1ef1 kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t trong th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 c\u1ee7a t\u00e0i x\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n.<\/p>\n<h2><strong>3. C\u01a1 h\u1ed9i c\u1ee7a Grab trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Grab<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>Ti\u1ec1m n\u0103ng ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TP.HCM, \u0110\u00e0 N\u1eb5ng, c\u00e1c khu v\u1ef1c t\u1ec9nh v\u00e0 \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch kh\u00e1c hi\u1ec7n ch\u01b0a c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u1edbn trong ng\u00e0nh g\u1ecdi xe c\u00f4ng ngh\u1ec7 v\u00e0 giao nh\u1eadn h\u00e0ng.<\/p>\n<figure id=\"attachment_182289\" aria-describedby=\"caption-attachment-182289\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182289\" src=\"\/wp-content\/uploads\/2024\/11\/Tiem-nang-tien-phong-phu-song-thi-truong-cua-Grab.jpg\" alt=\"Ti\u1ec1m n\u0103ng ti\u00ean phong ph\u1ee7 s\u00f3ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a Grab\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/Tiem-nang-tien-phong-phu-song-thi-truong-cua-Grab.jpg 900w, \/wp-content\/uploads\/2024\/11\/Tiem-nang-tien-phong-phu-song-thi-truong-cua-Grab-500x278.jpg 500w, \/wp-content\/uploads\/2024\/11\/Tiem-nang-tien-phong-phu-song-thi-truong-cua-Grab-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182289\" class=\"wp-caption-text\">Ti\u1ec1m n\u0103ng ti\u00ean phong ph\u1ee7 s\u00f3ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a Grab<\/figcaption><\/figure>\n<p>V\u1edbi ti\u1ec1m l\u1ef1c s\u1eb5n c\u00f3, \u0111\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a Grab ti\u00ean phong m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi (kh\u00e1ch du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng) v\u00e0 nhanh ch\u00f3ng chi\u1ebfm l\u0129nh \u201cc\u1ea3m t\u00ecnh\u201d t\u1eeb nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/p>\n<ul>\n<li>\n<h3><strong>C\u01a1 h\u1ed9i c\u1ee7a Grab m\u1edf r\u1ed9ng danh m\u1ee5c d\u1ecbch v\u1ee5<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>M\u1ee5c ti\u00eau c\u1ee7a Grab l\u00e0 tr\u1edf th\u00e0nh si\u00eau \u1ee9ng d\u1ee5ng \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u thi\u1ebft y\u1ebfu cho cu\u1ed9c h\u1eb1ng h\u00e0ng ng\u00e0y, tuy nhi\u00ean hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1eabn ch\u01b0a m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 v\u1ec7 tinh c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u1edbi ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c uy t\u00edn, Grab ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung nh\u01b0 \u0111\u1eb7t v\u00e9 m\u00e1y bay, xe kh\u00e1ch, b\u1ea3o hi\u1ec3m, v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.<\/p>\n<ul>\n<li>\n<h3><strong>T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 g\u1ecdi xe c\u00f4ng ngh\u1ec7<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Grab \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong ng\u00e0nh g\u1ecdi xe v\u00e0 giao nh\u1eadn t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t khi c\u1ea3i thi\u1ec7n c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng giao th\u00f4ng t\u1ea1i Vi\u1ec7t Nam ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng.<\/p>\n<p>H\u00e0ng lo\u1ea1t d\u1ef1 \u00e1n cao t\u1ed1c \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai, c\u0169ng nh\u01b0 c\u00e1c b\u1ebfn xe li\u00ean t\u1ec9nh, v\u00e0 m\u1ea1ng l\u01b0\u1edbi metro kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi d\u00e2n m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho Grab ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p k\u1ebft n\u1ed1i \u0111a ph\u01b0\u01a1ng th\u1ee9c, \u0111\u00e1p \u1ee9ng linh ho\u1ea1t nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u khu v\u1ef1c.<\/p>\n<figure id=\"attachment_182279\" aria-describedby=\"caption-attachment-182279\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182279\" src=\"\/wp-content\/uploads\/2024\/11\/Co-hoi-cua-Grab-tu-xu-huong-dich-vu-goi-xe-cong-nghe.jpg\" alt=\"C\u01a1 h\u1ed9i c\u1ee7a Grab t\u1eeb xu h\u01b0\u1edbng d\u1ecbch v\u1ee5 g\u1ecdi xe c\u00f4ng ngh\u1ec7\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/Co-hoi-cua-Grab-tu-xu-huong-dich-vu-goi-xe-cong-nghe.jpg 900w, \/wp-content\/uploads\/2024\/11\/Co-hoi-cua-Grab-tu-xu-huong-dich-vu-goi-xe-cong-nghe-500x278.jpg 500w, \/wp-content\/uploads\/2024\/11\/Co-hoi-cua-Grab-tu-xu-huong-dich-vu-goi-xe-cong-nghe-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182279\" class=\"wp-caption-text\">C\u01a1 h\u1ed9i c\u1ee7a Grab t\u1eeb xu h\u01b0\u1edbng d\u1ecbch v\u1ee5 g\u1ecdi xe c\u00f4ng ngh\u1ec7<\/figcaption><\/figure>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, theo b\u00e1o c\u00e1o e-Conomy SEA 2023, th\u1ecb tr\u01b0\u1eddng g\u1ecdi xe v\u00e0 \u0111\u1ed3 \u0103n t\u1ea1i Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, d\u1ef1 ki\u1ebfn \u0111\u1ea1t 10 t\u1ef7 USD v\u00e0o n\u0103m 2030, m\u1edf ra kh\u00f4ng gian l\u1edbn cho Grab m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 v\u00e0 gia t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u1ee7ng c\u1ed1 cho t\u1ea7m nh\u00ecn c\u1ee7a Grab kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng g\u1ecdi xe m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i quan tr\u1ecdng trong h\u1ec7 sinh th\u00e1i giao th\u00f4ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a Vi\u1ec7t Nam.<\/p>\n<h2><strong>4. Th\u00e1ch th\u1ee9c c\u1ee7a Grab trong m\u00f4 h\u00ecnh SWOT c\u1ee7a Grab<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>Th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb \u0111\u1ed1i th\u1ee7 l\u1edbn v\u00e0 c\u00e1c t\u00e2n binh<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Ph\u00e2n t\u00edch SWOT c\u1ee7a Grab \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn v\u00e0 c\u00e1c t\u00e2n binh m\u1edbi. Be Group, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 m\u1ea1nh m\u1ebd, \u0111ang thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng, \u0111\u1ea9y Grab v\u00e0o cu\u1ed9c \u0111ua v\u1ec1 gi\u00e1.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, &#8220;Xanh SM&#8221; \u2013 m\u1ed9t k\u00ec l\u00e2n m\u1edbi n\u1ed5i v\u1edbi xu h\u01b0\u1edbng &#8220;di chuy\u1ec3n xanh&#8221; \u2013 \u0111ang g\u00e2y s\u1ee9c \u00e9p l\u00ean Grab, \u0111\u1eb7c bi\u1ec7t khi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p>\u0110\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf, Grab c\u1ea7n ph\u1ea3i th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi xu h\u01b0\u1edbng n\u00e0y v\u00e0 c\u00e2n nh\u1eafc cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn v\u1eadn chuy\u1ec3n xanh. B\u00ean c\u1ea1nh \u0111\u00f3, ma tr\u1eadn SWOT c\u1ee7a Coca Cola c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1edf r\u1ed9ng c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng.<\/p>\n<p>Tuy nhi\u00ean, th\u00e1ch th\u1ee9c c\u1ee7a Grab n\u00e0y c\u0169ng ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 Grab \u0111\u1ed5i m\u1edbi v\u00e0 gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng v\u1eadn t\u1ea3i c\u00f4ng ngh\u1ec7. Theo Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Grab Vi\u1ec7t Nam, t\u1eadp \u0111o\u00e0n Grab \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng cam k\u1ebft \u0111\u1ec3 trung h\u00f2a carbon v\u00e0o n\u0103m 2040: \u201cGrab Vi\u1ec7t Nam c\u0169ng r\u1ea5t s\u1eb5n s\u00e0ng cho xu h\u01b0\u1edbng xanh \u0111\u1ec3 g\u00f3p ph\u1ea7n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng\u201d.<\/p>\n<figure id=\"attachment_182281\" aria-describedby=\"caption-attachment-182281\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182281\" src=\"\/wp-content\/uploads\/2024\/11\/Goc-nhin-cua-CEO-Grab-ve-thach-thuc-tieu-dung-xanh.jpg\" alt=\"G\u00f3c nh\u00ecn c\u1ee7a CEO Grab v\u1ec1 th\u00e1ch th\u1ee9c ti\u00eau d\u00f9ng xanh\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/Goc-nhin-cua-CEO-Grab-ve-thach-thuc-tieu-dung-xanh.jpg 900w, \/wp-content\/uploads\/2024\/11\/Goc-nhin-cua-CEO-Grab-ve-thach-thuc-tieu-dung-xanh-500x278.jpg 500w, \/wp-content\/uploads\/2024\/11\/Goc-nhin-cua-CEO-Grab-ve-thach-thuc-tieu-dung-xanh-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182281\" class=\"wp-caption-text\">G\u00f3c nh\u00ecn c\u1ee7a CEO Grab v\u1ec1 th\u00e1ch th\u1ee9c ti\u00eau d\u00f9ng xanh<\/figcaption><\/figure>\n<ul>\n<li>\n<h3><strong>Nguy c\u01a1 \u201ct\u1ee5t h\u1eadu\u201d<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>N\u1ebfu kh\u00f4ng li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn t\u00ednh n\u0103ng d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, Grab nhi\u1ec1u nguy c\u01a1 m\u1ea5t \u0111i s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay.<\/p>\n<p>Nh\u00ecn v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u &#8211; Be, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung &#8220;l\u1eafng nghe kh\u00e1ch h\u00e0ng&#8221; \u0111\u1ec3 li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng ti\u1ec7n l\u1ee3i, Be \u0111ang nhanh ch\u00f3ng ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi m\u1ee5c ti\u00eau \u201cn\u1ec1n t\u1ea3ng \u0111a d\u1ecbch v\u1ee5\u201d.<\/p>\n<p>Trong khi \u0111\u00f3, Grab ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb \u0111\u1ed1i th\u1ee7 v\u01b0\u1ee3t m\u1eb7t v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n<h2><strong>II. C\u00f3 th\u1ec3 r\u00fat ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c g\u00ec t\u1eeb ma tr\u1eadn SWOT c\u1ee7a Grab<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i \u0111a d\u1ecbch v\u1ee5<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>V\u1edbi t\u1ea7m nh\u00ecn l\u00e0 m\u1ed9t si\u00eau \u1ee9ng d\u1ee5ng, Grab \u0111\u00e3 v\u00e0 \u0111ang t\u00edch h\u1ee3p nhi\u1ec1u d\u1ecbch v\u1ee5 trong m\u1ed9t \u1ee9ng d\u1ee5ng, bao g\u1ed3m:<br \/>\n&#8211; G\u1ecdi xe (GrabBike, GrabCar).<br \/>\n&#8211; Giao h\u00e0ng (GrabExpress).<br \/>\n&#8211; Giao \u0111\u1ed3 \u0103n (GrabFood).<br \/>\n&#8211; Thanh to\u00e1n \u0111i\u1ec7n t\u1eed (GrabPay, Moca)&#8230;<\/p>\n<p>Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a Grab l\u00e0 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n v\u00e0 t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i ho\u00e0n ch\u1ec9nh h\u01a1n, tr\u1edf th\u00e0nh &#8220;m\u1ed9t n\u1ec1n t\u1ea3ng cho m\u1ecdi nhu c\u1ea7u.<\/p>\n<p>V\u00ed d\u1ee5: H\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u01b0a \u0111\u00f3n h\u1ecdc sinh; cung c\u1ea5p c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t cho doanh nghi\u1ec7p, giao h\u00e0ng theo l\u1ed9 tr\u00ecnh c\u1ed1 \u0111\u1ecbnh ho\u1eb7c c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh cho \u0111\u1ed1i t\u00e1c nh\u1ecf l\u1ebb.<\/p>\n<ul>\n<li>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 linh ho\u1ea1t<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>\u0110\u1ec3 kh\u1eafc ph\u1ee5c nh\u01b0\u1ee3c \u0111i\u1ec3m v\u1ec1 gi\u00e1 c\u01b0\u1edbc cao h\u01a1n \u0111\u1ed1i th\u1ee7, Grab \u00e1p d\u1ee5ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 theo gi\u1edd th\u1ea5p \u0111i\u1ec3m ho\u1eb7c khuy\u1ebfn m\u00e3i c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng th\u00f4ng qua d\u1eef li\u1ec7u ti\u00eau d\u00f9ng.<\/p>\n<p>Hi\u1ec7n nay, Grab \u0111\u00e3 tri\u1ec3n khai g\u00f3i th\u1ebb h\u1ed9i vi\u00ean GrabUnlimited &#8211; m\u1ed9t m\u00f4 h\u00ecnh \u01b0u \u0111\u00e3i h\u00e0ng th\u00e1ng d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Trong \u0111\u00f3, c\u00e1c th\u00e0nh vi\u00ean GrabUnlimited th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean nh\u1eadn m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 l\u1edbn cho nhi\u1ec1u lo\u1ea1i d\u1ecbch v\u1ee5.<\/p>\n<p>Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u c\u00f2n k\u1ebft h\u1ee3p g\u00f3i h\u1ed9i vi\u00ean v\u1edbi h\u1ec7 th\u1ed1ng GrabRewards, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng v\u1eeba nh\u1eadn \u01b0u \u0111\u00e3i t\u1eeb g\u00f3i thu\u00ea bao v\u1eeba t\u00edch \u0111i\u1ec3m \u0111\u1ec3 \u0111\u1ed5i qu\u00e0 ho\u1eb7c nh\u1eadn m\u00e3 gi\u1ea3m gi\u00e1 b\u1ed5 sung.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 gi\u00fap ma tr\u1eadn SWOT c\u1ee7a Grab gia t\u0103ng gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd s\u1eed d\u1ee5ng th\u00eam c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u1ebb ng\u1eafn h\u1ea1n c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n<ul>\n<li>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i xanh<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>D\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb, ng\u00e0y c\u00e0ng \u01b0u ti\u00ean c\u00e1c d\u1ecbch v\u1ee5 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Ngo\u00e0i ra, Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam c\u0169ng si\u1ebft ch\u1eb7t c\u00e1c quy \u0111\u1ecbnh v\u1ec1 kh\u00ed th\u1ea3i v\u00e0 khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o.<\/p>\n<p>\u0110\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch b\u1ec1n v\u1eefng v\u1ec1 c\u1ea3 kinh t\u1ebf, x\u00e3 h\u1ed9i, \u0111\u1ed3ng th\u1eddi \u0111\u1ed1i ph\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng, Grab c\u00f3 th\u1ec3 tri\u1ec3n khai th\u00eam c\u00e1c chi\u1ebfn d\u1ecbch n\u00e2ng cao tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n<p>Grab \u0111\u00e3 \u0111\u01b0a t\u00ednh n\u0103ng &#8220;d\u1ecbch v\u1ee5 trung h\u00f2a carbon&#8221; v\u00e0o \u1ee9ng d\u1ee5ng t\u1ea1i m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m Vi\u1ec7t Nam. T\u00ednh n\u0103ng n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn b\u00f9 \u0111\u1eafp l\u01b0\u1ee3ng kh\u00ed th\u1ea3i t\u1eeb chuy\u1ebfn \u0111i c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch \u0111\u00f3ng g\u00f3p m\u1ed9t kho\u1ea3n ph\u00ed nh\u1ecf \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ef1 \u00e1n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n<figure id=\"attachment_182285\" aria-describedby=\"caption-attachment-182285\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182285\" src=\"\/wp-content\/uploads\/2024\/11\/Grab-chung-tay-bao-ve-moi-truong-phat-trien-ben-vung.jpg\" alt=\"Grab chung tay b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng &amp; ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/Grab-chung-tay-bao-ve-moi-truong-phat-trien-ben-vung.jpg 900w, \/wp-content\/uploads\/2024\/11\/Grab-chung-tay-bao-ve-moi-truong-phat-trien-ben-vung-500x278.jpg 500w, \/wp-content\/uploads\/2024\/11\/Grab-chung-tay-bao-ve-moi-truong-phat-trien-ben-vung-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-182285\" class=\"wp-caption-text\">Grab chung tay b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng &amp; ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/figcaption><\/figure>\n<p>Ma tr\u1eadn SWOT c\u1ee7a Grab c\u0169ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch v\u00ec m\u00f4i tr\u01b0\u1eddng ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n kh\u00e1c nh\u01b0 \u201cGrab for Food\u201d. Nh\u1eefng n\u1ed7 l\u1ef1c chuy\u1ec3n \u0111\u1ed5i xanh gi\u00fap Grab c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u201ct\u1eed t\u1ebf\u201d v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 t\u0103ng doanh thu.<\/p>\n<ul>\n<li>\n<h3><strong>Chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>C\u00f3 th\u1ec3 th\u1ea5y, Grab li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng m\u1edbi nh\u01b0 &#8220;g\u1ed9p \u0111\u01a1n giao h\u00e0ng&#8221;, \u0111\u1eb7t \u0111\u1ed3 \u0103n theo nh\u00f3m, t\u00edch h\u1ee3p thanh to\u00e1n, t\u1ed1i \u01b0u h\u00f3a thu\u1eadt to\u00e1n \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<p>Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao \u201cs\u1ef1 tinh t\u1ebf\u201d so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 nh\u01b0 Be v\u1edbi c\u00e1c t\u00ednh n\u0103ng ch\u0103m s\u00f3c ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u m\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gen Z v\u00e0 Millennials \u0111\u00e1nh gi\u00e1 r\u1ea5t cao.<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">Tham kh\u1ea3o th\u00eam: <\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/amis.misa.vn\/175885\/chien-luoc-marketing-cua-be\/\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Be<\/a><\/span><\/li>\n<li style=\"text-align: left;\"><a href=\"https:\/\/amis.misa.vn\/175345\/chien-luoc-marketing-cua-xanh-sm\/\"><span style=\"font-size: 14pt;\">Ch\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Xanh SM<\/span><\/a><\/li>\n<\/ul>\n<\/blockquote>\n<p>V\u00ec th\u1ebf, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u1eafng nghe ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n, n\u00e2ng cao c\u00e1c t\u00ednh n\u0103ng \u0111i k\u00e8m trong d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c trong tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/p>\n<h1><strong>T\u1ea1m k\u1ebft<\/strong><\/h1>\n<p>Nh\u01b0 v\u1eady, ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Grab \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong ch\u1eb7ng \u0111\u01b0\u1eddng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. V\u1edbi v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh, ma tr\u1eadn SWOT c\u1ee7a Grab ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 v\u00e0 khai ph\u00e1 nh\u1eefng \u201cm\u1ecf v\u00e0ng m\u1edbi\u201d cho m\u00ecnh. 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H\u00e3y c\u00f9ng MISA AMIS ph\u00e2n t\u00edch ma tr\u1eadn SWOT c\u1ee7a Grab trong b\u00e0i vi\u1ebft [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_182275\" class=\"pvc_stats total_only  \" data-element-id=\"182275\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":95,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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