{"id":182113,"date":"2024-11-25T16:56:05","date_gmt":"2024-11-25T09:56:05","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=182113"},"modified":"2024-11-25T17:03:27","modified_gmt":"2024-11-25T10:03:27","slug":"swot-iphone","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/182113\/swot-iphone\/","title":{"rendered":"Gi\u1ea3i m\u00e3 v\u1ec1 m\u00f4 h\u00ecnh SWOT iPhone chi ti\u1ebft nh\u1ea5t"},"content":{"rendered":"<p style=\"text-align: justify;\">V\u1edbi danh ti\u1ebfng l\u00e0 d\u00f2ng smartphone \u0111\u1eb3ng c\u1ea5p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, iPhone kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n l\u00e0 minh ch\u1ee9ng cho s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00f4ng minh c\u1ee7a Apple. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch Apple duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n iPhone qua t\u1eebng giai \u0111o\u1ea1n, vi\u1ec7c ph\u00e2n t\u00edch <strong>SWOT iPhone<\/strong> tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1eefu \u00edch, gi\u00fap kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang \u0111\u1ed1i m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n<h2><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 iPhone<\/strong><\/h2>\n<figure id=\"attachment_182219\" aria-describedby=\"caption-attachment-182219\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182219 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/CXVWut9MnoXeNmBajH2Kci.jpg\" alt=\"swot iphone\" width=\"1280\" height=\"720\" srcset=\"\/wp-content\/uploads\/2024\/11\/CXVWut9MnoXeNmBajH2Kci.jpg 1280w, \/wp-content\/uploads\/2024\/11\/CXVWut9MnoXeNmBajH2Kci-500x281.jpg 500w, \/wp-content\/uploads\/2024\/11\/CXVWut9MnoXeNmBajH2Kci-1024x576.jpg 1024w, \/wp-content\/uploads\/2024\/11\/CXVWut9MnoXeNmBajH2Kci-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-182219\" class=\"wp-caption-text\">iPhone l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c ra m\u1eaft ng\u00e0y 29\/6\/2007 d\u01b0\u1edbi s\u1ef1 gi\u1edbi thi\u1ec7u c\u1ee7a huy\u1ec1n tho\u1ea1i Steve Jobs.<\/figcaption><\/figure>\n<h3><strong>L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n<\/strong><\/h3>\n<p style=\"text-align: justify;\">iPhone l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a Apple Inc., ch\u00ednh th\u1ee9c ra m\u1eaft v\u00e0o ng\u00e0y 29 th\u00e1ng 6 n\u0103m 2007. \u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi Steve Jobs, chi\u1ebfc iPhone \u0111\u1ea7u ti\u00ean \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch th\u1ebf gi\u1edbi nh\u00ecn nh\u1eadn v\u1ec1 m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, \u0111\u1eb7t n\u1ec1n m\u00f3ng cho k\u1ef7 nguy\u00ean smartphone hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p style=\"text-align: justify;\">K\u1ebft h\u1ee3p tinh t\u1ebf gi\u1eefa c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, sang tr\u1ecdng, iPhone t\u1ea1o ra s\u1ef1 t\u00e1c \u0111\u1ed9ng v\u01b0\u1ee3t ra ngo\u00e0i l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn v\u0103n h\u00f3a ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n cho ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ee5 ki\u1ec7n, \u1ee9ng d\u1ee5ng v\u00e0 d\u1ecbch v\u1ee5 s\u1ed1.<\/p>\n<p style=\"text-align: justify;\">T\u00ednh \u0111\u1ebfn n\u0103m 2023, iPhone \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c h\u01a1n <strong>2,2 t\u1ef7 chi\u1ebfc<\/strong> tr\u00ean to\u00e0n c\u1ea7u, chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 trong t\u1ed5ng doanh thu c\u1ee7a Apple. D\u00f2ng \u0111i\u1ec7n tho\u1ea1i n\u00e0y li\u00ean t\u1ee5c \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t, v\u1edbi c\u00e1c m\u1eabu m\u00e1y nh\u01b0 iPhone 6 v\u00e0 iPhone 12 l\u00e0 nh\u1eefng d\u00f2ng b\u00e1n ch\u1ea1y nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 n\u00e0y, iPhone g\u00f3p ph\u1ea7n quan tr\u1ecdng v\u00e0o vi\u1ec7c d\u1ef1ng x\u00e2y n\u00ean \u0111\u1ebf ch\u1ebf Apple, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y tr\u1edf th\u00e0nh c\u00f4ng ty \u0111\u1ea7u ti\u00ean \u0111\u1ea1t gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng <strong>3 ngh\u00ecn t\u1ef7 USD<\/strong>.<\/p>\n<p>T\u00ecm hi\u1ec3u th\u00eam:<a href=\"https:\/\/amis.misa.vn\/30862\/chien-luoc-kinh-doanh-cua-apple\/\"> \u201cM\u1ed5 x\u1ebb\u201d chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a Apple \u2013 \u0111\u1ec9nh cao v\u01b0\u1ee3t th\u1eddi gian<\/a><\/p>\n<h3><strong>C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a iPhone<\/strong><\/h3>\n<figure id=\"attachment_182213\" aria-describedby=\"caption-attachment-182213\" style=\"width: 686px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182213 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/hq720.jpg\" alt=\"swot iphone\" width=\"686\" height=\"386\" srcset=\"\/wp-content\/uploads\/2024\/11\/hq720.jpg 686w, \/wp-content\/uploads\/2024\/11\/hq720-500x281.jpg 500w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption id=\"caption-attachment-182213\" class=\"wp-caption-text\">L\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u1ee7a \u0111i\u1ec7n tho\u1ea1i iPhone.<\/figcaption><\/figure>\n<p>Apple \u0111\u00e3 ra m\u1eaft nhi\u1ec1u th\u1ebf h\u1ec7 iPhone, \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c d\u00f2ng ch\u00ednh nh\u01b0 sau:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>D\u00f2ng iPhone th\u01b0\u1eddng:<\/strong> C\u00e1c phi\u00ean b\u1ea3n ti\u00eau chu\u1ea9n nh\u01b0 iPhone, iPhone 3G, iPhone 6, iPhone 12.<\/li>\n<li style=\"text-align: justify;\"><strong>D\u00f2ng iPhone Pro:<\/strong> T\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac cao c\u1ea5p, \u0111i\u1ec3n h\u00ecnh l\u00e0 iPhone 11 Pro, iPhone 14 Pro v\u1edbi c\u00e1c t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i nh\u01b0 camera c\u1ea3i ti\u1ebfn v\u00e0 thi\u1ebft k\u1ebf sang tr\u1ecdng.<\/li>\n<li style=\"text-align: justify;\"><strong>D\u00f2ng iPhone Mini:<\/strong> H\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch thi\u1ebft k\u1ebf nh\u1ecf g\u1ecdn, ti\u00eau bi\u1ec3u l\u00e0 iPhone 12 Mini, iPhone 13 Mini.<\/li>\n<li style=\"text-align: justify;\"><strong>D\u00f2ng iPhone SE:<\/strong> Mang l\u1ea1i hi\u1ec7u n\u0103ng m\u1ea1nh m\u1ebd trong m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng, nh\u1eafm v\u00e0o ph\u00e2n kh\u00fac t\u1ea7m trung, nh\u01b0 iPhone SE (2020) v\u00e0 iPhone SE (2022).<\/li>\n<li style=\"text-align: justify;\"><strong>D\u00f2ng iPhone Plus v\u00e0 Max:<\/strong> Nh\u1ea5n m\u1ea1nh v\u00e0o k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh l\u1edbn, nh\u01b0 iPhone 8 Plus, iPhone 14 Pro Max.<\/li>\n<\/ul>\n<h2><strong>M\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/21593\/mo-hinh-swot\/\" target=\"_blank\" rel=\"noopener\">M\u00f4 h\u00ecnh SWOT<\/a> l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i c\u1ea3nh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>S (Strengths):<\/strong> Nh\u1eefng th\u1ebf m\u1ea1nh v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u1ed5i b\u1eadt m\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu.<\/li>\n<li><strong>W (Weaknesses):<\/strong> Nh\u1eefng y\u1ebfu \u0111i\u1ec3m ho\u1eb7c h\u1ea1n ch\u1ebf c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/li>\n<li><strong>O (Opportunities):<\/strong> C\u00e1c c\u01a1 h\u1ed9i t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/li>\n<li><strong>T (Threats):<\/strong> Nh\u1eefng r\u1ee7i ro v\u00e0 th\u00e1ch th\u1ee9c b\u00ean ngo\u00e0i c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-182187\" src=\"\/wp-content\/uploads\/2024\/11\/phan-tich-swort-cua-vinamilk-1.png\" alt=\"swot iphone\" width=\"1350\" height=\"600\" srcset=\"\/wp-content\/uploads\/2024\/11\/phan-tich-swort-cua-vinamilk-1.png 1350w, \/wp-content\/uploads\/2024\/11\/phan-tich-swort-cua-vinamilk-1-500x222.png 500w, \/wp-content\/uploads\/2024\/11\/phan-tich-swort-cua-vinamilk-1-1024x455.png 1024w, \/wp-content\/uploads\/2024\/11\/phan-tich-swort-cua-vinamilk-1-768x341.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch SWOT mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c, bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>X\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ea1nh tranh:<\/strong> Gi\u00fap doanh nghi\u1ec7p ph\u00e1t huy c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 t\u00ecm c\u00e1ch kh\u1eafc ph\u1ee5c c\u00e1c h\u1ea1n ch\u1ebf \u0111\u1ec3 gia t\u0103ng s\u1ee9c m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li style=\"text-align: justify;\"><strong>H\u1ed7 tr\u1ee3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c:<\/strong> D\u1ef1a v\u00e0o c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li style=\"text-align: justify;\"><strong>T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i:<\/strong> Nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch.<\/li>\n<li style=\"text-align: justify;\"><strong>Ch\u1ee7 \u0111\u1ed9ng \u0111\u1ed1i ph\u00f3 r\u1ee7i ro:<\/strong> Gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ef1 \u0111o\u00e1n v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng t\u1eeb nh\u1eefng th\u00e1ch th\u1ee9c trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<h2><strong>Ph\u00e2n t\u00edch chi ti\u1ebft m\u00f4 h\u00ecnh SWOT iPhone<\/strong><\/h2>\n<h3><strong>1. Strengths &#8211; \u01afu \u0111i\u1ec3m c\u1ee7a iPhone<\/strong><\/h3>\n<p><strong>a. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 uy t\u00edn<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">iPhone l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a Apple, m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi. Theo b\u1ea3ng x\u1ebfp h\u1ea1ng Brand Finance Global 500 n\u0103m 2023, Apple \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 <strong>355,1 t\u1ef7 USD<\/strong>, trong \u0111\u00f3 ph\u1ea7n l\u1edbn gi\u00e1 tr\u1ecb \u0111\u1ebfn t\u1eeb iPhone.<\/li>\n<li style=\"text-align: justify;\">V\u1edbi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh v\u00e0 ni\u1ec1m tin l\u1edbn t\u1eeb th\u1ecb tr\u01b0\u1eddng, Apple lu\u00f4n \u0111\u1ea3m b\u1ea3o iPhone \u0111\u01b0\u1ee3c xem l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 \u0111\u1eb3ng c\u1ea5p v\u00e0 \u0111\u1ed5i m\u1edbi.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>b. Thi\u1ebft k\u1ebf v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>iPhone lu\u00f4n d\u1eabn \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, sang tr\u1ecdng v\u00e0 b\u1ec1n b\u1ec9. C\u00e1c th\u1ebf h\u1ec7 g\u1ea7n \u0111\u00e2y nh\u01b0 iPhone 14 Pro v\u00e0 15 Pro \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1edd ch\u1ea5t li\u1ec7u titan, camera c\u1ea3i ti\u1ebfn v\u00e0 Dynamic Island, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/li>\n<li>S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ph\u1ea7n c\u1ee9ng v\u00e0 ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a mang l\u1ea1i hi\u1ec7u su\u1ea5t m\u01b0\u1ee3t m\u00e0, l\u00e0m t\u0103ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<figure id=\"attachment_182227\" aria-describedby=\"caption-attachment-182227\" style=\"width: 1114px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182227 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-25-160254.jpg\" alt=\"swot iphone\" width=\"1114\" height=\"628\" srcset=\"\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-25-160254.jpg 1114w, \/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-25-160254-500x282.jpg 500w, \/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-25-160254-1024x577.jpg 1024w, \/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-25-160254-768x433.jpg 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\" \/><figcaption id=\"caption-attachment-182227\" class=\"wp-caption-text\">iPhone n\u1ed5i ti\u1ebfng v\u1edbi thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n \u0111\u1ea7y sang tr\u1ecdng, hi\u1ec7n \u0111\u1ea1i.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>c. H\u1ec7 sinh th\u00e1i Apple \u0111\u1ed9c quy\u1ec1n<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>iPhone kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb m\u00e0 c\u00f2n l\u00e0 trung t\u00e2m c\u1ee7a h\u1ec7 sinh th\u00e1i Apple bao g\u1ed3m MacBook, iPad, Apple Watch, v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 iCloud, Apple Music, v\u00e0 Apple Pay.<\/li>\n<li>H\u1ec7 sinh th\u00e1i n\u00e0y khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c c\u1ee7a Apple, t\u1ea1o s\u1ef1 ph\u1ee5 thu\u1ed9c l\u00e2u d\u00e0i.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>d. C\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 b\u1ea3o m\u1eadt cao<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Apple ph\u00e1t tri\u1ec3n chip x\u1eed l\u00fd ri\u00eang, t\u1eeb A-series cho hi\u1ec7u n\u0103ng v\u01b0\u1ee3t tr\u1ed9i \u0111\u1ebfn A17 Pro tr\u00ean iPhone 15 Pro Max v\u1edbi c\u00f4ng ngh\u1ec7 3nm ti\u00ean phong.<\/li>\n<li>T\u00ednh n\u0103ng b\u1ea3o m\u1eadt nh\u01b0 Face ID v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t khi\u1ebfn iPhone tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>e. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a Apple nh\u01b0 \u201cShot on iPhone\u201d kh\u00f4ng ch\u1ec9 qu\u1ea3ng b\u00e1 t\u00ednh n\u0103ng m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac, t\u1ea1o k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li style=\"text-align: justify;\">Apple th\u01b0\u1eddng t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u00e0nh tr\u00e1ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd to\u00e0n c\u1ea7u.<\/li>\n<\/ul>\n<div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-book.png?ver=1.0.0\"><div><span>B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd & t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t ph\u00f2ng ban Marketing?<\/span><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=blogcrm&medium=182113&term=QAN\" rel=\"nofollow\" name=\"link_keynote\" target=\"_blank\">T\u00ecm hi\u1ec3u MISA AMIS aiMARKETING - n\u1ec1n t\u1ea3ng Marketing Automation #1 Vi\u1ec7t Nam<\/a><\/div><\/div>\n<p><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=blogcrm&amp;medium=182113&amp;term=QAN\" target=\"_blank\" rel=\"nofollow noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-182293\" src=\"\/wp-content\/uploads\/2024\/11\/BANNER-640x120px_aiMarketing.jpg\" alt=\"swot iphone\" width=\"1334\" height=\"251\" srcset=\"\/wp-content\/uploads\/2024\/11\/BANNER-640x120px_aiMarketing.jpg 1334w, \/wp-content\/uploads\/2024\/11\/BANNER-640x120px_aiMarketing-500x94.jpg 500w, \/wp-content\/uploads\/2024\/11\/BANNER-640x120px_aiMarketing-1024x193.jpg 1024w, \/wp-content\/uploads\/2024\/11\/BANNER-640x120px_aiMarketing-768x145.jpg 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><style>\n\t\t\t.custom-shortcode-trial-btn {\n\t\t\t\tbackground-color: #64d211;\n\t\t\t\tborder-radius: 100px;\n\t\t\tbox-shadow: rgba(0, 0, 0, 0.24) 0px 3px 8px;\n\t\t\t\tcolor: #fff;\n\t\t\t\tcursor: pointer;\n\t\t\t\tdisplay: inline-block;\n\t\t\t\tfont-family: CerebriSans-Regular, -apple-system, system-ui, Roboto, sans-serif;\n\t\t\t\tpadding: 7px 20px;\n\t\t\t\ttext-align: center;\n\t\t\t\ttext-decoration: none;\n\t\t\t\ttransition: all 250ms;\n\t\t\t\tborder: 0;\n\t\t\t\tfont-size: 24px;\n\t\t\t\tuser-select: none;\n\t\t\t\t-webkit-user-select: none;\n\t\t\t\ttouch-action: manipulation;\n\t\t\t\twidth: fit-content;\n\t\t\t}\n\n\t\t\t.custom-shortcode-trial-btn:hover {\n\n\t\t\t\ttransform: scale(1.05) rotate(-0deg);\n\t\t\t}\n\n\t\t\ta.custom-shortcode-trial-btn:hover,\n\t\t\ta.custom-shortcode-trial-btn:focus {\n\t\t\t\topacity: 1!important;\n\t\t\t\tcolor: #FFF;\n\t\t\t}\n\t\t<\/style>\n\t\t<a rel=\"nofollow\" class=\"custom-shortcode-trial-btn\" target=\"_blank\" href=\"https:\/\/amisapp.misa.vn\/aimkt\/public\/register-aimarketing\/?source=blogcrm&amp;medium=182113&amp;term=QAN\" name=\"click_content_link\" style=\"\n            background-color: #FF3030;color: #fff;\n            \">\n            D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng\n            <\/a><\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Weaknesses &#8211; Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a iPhone <\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>a. Gi\u00e1 b\u00e1n cao<\/strong><\/p>\n<p style=\"text-align: justify;\">iPhone th\u01b0\u1eddng c\u00f3 gi\u00e1 cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u01b0 Samsung hay Xiaomi. V\u00ed d\u1ee5, iPhone 15 Pro Max (2023) c\u00f3 gi\u00e1 kh\u1edfi \u0111i\u1ec3m 1.199 USD, trong khi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 t\u1eeb c\u00e1c h\u00e3ng kh\u00e1c c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u n\u00e0y khi\u1ebfn iPhone kh\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/p>\n<p style=\"text-align: justify;\"><strong>b. Ph\u1ee5 thu\u1ed9c v\u00e0o doanh thu iPhone<\/strong><\/p>\n<p style=\"text-align: justify;\">iPhone \u0111\u00f3ng g\u00f3p h\u01a1n 50% doanh thu h\u00e0ng n\u0103m c\u1ee7a Apple. S\u1ef1 ph\u1ee5 thu\u1ed9c l\u1edbn n\u00e0y khi\u1ebfn c\u00f4ng ty d\u1ec5 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng smartphone, v\u00ed d\u1ee5 nh\u01b0 xu h\u01b0\u1edbng gi\u1ea3m t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c c\u1ea1nh tranh gia t\u0103ng.<\/p>\n<figure id=\"attachment_182223\" aria-describedby=\"caption-attachment-182223\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-182223 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/iPhone-15-Pro.jpg\" alt=\"swot iphone\" width=\"1200\" height=\"600\" srcset=\"\/wp-content\/uploads\/2024\/11\/iPhone-15-Pro.jpg 1200w, \/wp-content\/uploads\/2024\/11\/iPhone-15-Pro-500x250.jpg 500w, \/wp-content\/uploads\/2024\/11\/iPhone-15-Pro-1024x512.jpg 1024w, \/wp-content\/uploads\/2024\/11\/iPhone-15-Pro-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-182223\" class=\"wp-caption-text\">Doanh thu c\u1ee7a Apple v\u1eabn ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o iPhone.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>c. Thi\u1ebfu linh ho\u1ea1t trong t\u00f9y ch\u1ec9nh<\/strong><\/p>\n<p style=\"text-align: justify;\">iPhone b\u1ecb ph\u00ea b\u00ecnh v\u00ec t\u00ednh &#8220;\u0111\u00f3ng k\u00edn&#8221; c\u1ee7a h\u1ec7 sinh th\u00e1i iOS, h\u1ea1n ch\u1ebf ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ec9nh v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c thi\u1ebft b\u1ecb kh\u00f4ng thu\u1ed9c Apple. \u0110i\u1ec1u n\u00e0y g\u00e2y kh\u00f3 ch\u1ecbu cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n s\u1eed d\u1ee5ng iPhone c\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\"><strong>d. Kh\u1ea3 n\u0103ng s\u1eeda ch\u1eefa v\u00e0 thay th\u1ebf linh ki\u1ec7n h\u1ea1n ch\u1ebf<\/strong><\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c s\u1eeda ch\u1eefa iPhone th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 t\u1ed1n k\u00e9m do ch\u00ednh s\u00e1ch ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd linh ki\u1ec7n c\u1ee7a Apple. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong d\u00e0i h\u1ea1n.<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Opportunities &#8211; C\u01a1 h\u1ed9i c\u1ee7a iPhone<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>a. T\u0103ng tr\u01b0\u1edfng t\u1ea1i th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i<\/strong><\/p>\n<p style=\"text-align: justify;\">C\u00e1c qu\u1ed1c gia nh\u01b0 \u1ea4n \u0110\u1ed9, Vi\u1ec7t Nam, v\u00e0 Brazil \u0111ang l\u00e0 \u0111i\u1ec3m s\u00e1ng t\u0103ng tr\u01b0\u1edfng. V\u1edbi t\u1ea7ng l\u1edbp trung l\u01b0u ng\u00e0y c\u00e0ng t\u0103ng, nhu c\u1ea7u v\u1ec1 smartphone cao c\u1ea5p nh\u01b0 iPhone c\u0169ng t\u0103ng l\u00ean. Apple g\u1ea7n \u0111\u00e2y \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i \u1ea4n \u0110\u1ed9, kh\u1eb3ng \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n<p style=\"text-align: justify;\"><strong>b. Ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m<\/strong><\/p>\n<p style=\"text-align: justify;\">V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 v\u00e0 trung th\u00e0nh, Apple c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m t\u1ea1o ra c\u00e1c ngu\u1ed3n doanh thu b\u1ed5 sung v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb cho iPhone. Vi\u1ec7c k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u h\u01a1n trong h\u1ec7 sinh th\u00e1i Apple.<\/p>\n<p style=\"text-align: justify;\"><strong>c. Ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi<\/strong><\/p>\n<p style=\"text-align: justify;\">C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 th\u1ef1c t\u1ebf \u1ea3o (AR\/VR) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) m\u1edf ra c\u01a1 h\u1ed9i t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng s\u00e1ng t\u1ea1o tr\u00ean iPhone, gi\u00fap Apple d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng.<\/p>\n<p style=\"text-align: justify;\"><strong>d. T\u0103ng c\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng t\u00e1i ch\u1ebf v\u00e0 s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng<\/strong><\/p>\n<p style=\"text-align: justify;\">Nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng t\u0103ng. Apple \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn nh\u01b0 s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf v\u00e0 gi\u1ea3m kh\u00ed th\u1ea3i carbon, gi\u00fap c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>4. Threats &#8211; Th\u00e1ch th\u1ee9c c\u1ee7a iPhone<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>a. C\u1ea1nh tranh gay g\u1eaft t\u1eeb \u0111\u1ed1i th\u1ee7<\/strong><\/p>\n<p style=\"text-align: justify;\">Samsung, Google Pixel v\u00e0 c\u00e1c h\u00e3ng Trung Qu\u1ed1c nh\u01b0 Xiaomi, Oppo kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u00e0nh c\u1ea1nh tranh h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u00e1p l\u1ef1c l\u1edbn cho iPhone trong vi\u1ec7c duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u.<\/p>\n<p style=\"text-align: justify;\"><strong>b. Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf to\u00e0n c\u1ea7u<\/strong><\/p>\n<p style=\"text-align: justify;\">Suy tho\u00e1i kinh t\u1ebf v\u00e0 l\u1ea1m ph\u00e1t t\u0103ng cao t\u1ea1i nhi\u1ec1u khu v\u1ef1c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c mua, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 iPhone.<\/p>\n<p style=\"text-align: justify;\"><strong>c. Quy \u0111\u1ecbnh ph\u00e1p l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n<\/strong><\/p>\n<p style=\"text-align: justify;\">C\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n t\u1ea1i ch\u00e2u \u00c2u v\u00e0 M\u1ef9 c\u00f3 th\u1ec3 l\u00e0m h\u1ea1n ch\u1ebf ho\u1ea1t \u0111\u1ed9ng kinh doanh ho\u1eb7c g\u00e2y t\u1ed5n th\u1ea5t t\u00e0i ch\u00ednh cho Apple.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, EU \u0111\u00e3 y\u00eau c\u1ea7u t\u1ea5t c\u1ea3 c\u00e1c smartphone s\u1eed d\u1ee5ng c\u1ed5ng USB-C thay cho Lightning t\u1eeb n\u0103m 2024, bu\u1ed9c Apple ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh thi\u1ebft k\u1ebf v\u00e0 chu\u1ed7i cung \u1ee9ng.<\/p>\n<p style=\"text-align: justify;\"><strong>d. S\u1ef1 b\u00e3o h\u00f2a c\u1ee7a th\u1ecb tr\u01b0\u1eddng smartphone<\/strong><\/p>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng smartphone \u0111ang d\u1ea7n b\u00e3o h\u00f2a t\u1ea1i c\u00e1c khu v\u1ef1c ph\u00e1t tri\u1ec3n, n\u01a1i ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 iPhone ch\u1eadm l\u1ea1i.<\/p>\n<h2><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Apple nh\u1eb1m c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf d\u1ef1a tr\u00ean ph\u00e2n t\u00edch SWOT iPhone<\/strong><\/h2>\n<p style=\"text-align: justify;\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT iPhone, Apple \u0111\u00e3 \u00e1p d\u1ee5ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, khai th\u00e1c c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 th\u00e1ch th\u1ee9c trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i n\u00e0y:<\/p>\n<h3><strong>1. T\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh: <\/strong><strong>\u0110\u1ea9y m\u1ea1nh h\u1ec7 sinh th\u00e1i v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n<\/strong><\/h3>\n<p><strong>Ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i Apple to\u00e0n di\u1ec7n h\u01a1n<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">S\u1ef1 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m: iPhone \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi MacBook, iPad, Apple Watch v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 iCloud, Apple Music, Apple Fitness+. \u0110i\u1ec1u n\u00e0y t\u0103ng t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi h\u1ec7 sinh th\u00e1i.<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ed3ng b\u1ed9 h\u00f3a d\u1ecbch v\u1ee5: Vi\u1ec7c t\u00edch h\u1ee3p Apple Pay v\u00e0 Wallet tr\u00ean iPhone kh\u00f4ng ch\u1ec9 t\u1ea1o s\u1ef1 thu\u1eadn ti\u1ec7n m\u00e0 c\u00f2n thu h\u00fat th\u00eam ng\u01b0\u1eddi d\u00f9ng nh\u1edd c\u00e1c t\u00ednh n\u0103ng thanh to\u00e1n nhanh ch\u00f3ng, an to\u00e0n.<\/li>\n<\/ul>\n<figure id=\"attachment_182237\" aria-describedby=\"caption-attachment-182237\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-182237\" src=\"\/wp-content\/uploads\/2024\/11\/co-nen-dang-ky-apple-one-khong-gia-ca-loi-ich-va-uu-dai-240726011322.jpg\" alt=\"swot iphone\" width=\"970\" height=\"546\" srcset=\"\/wp-content\/uploads\/2024\/11\/co-nen-dang-ky-apple-one-khong-gia-ca-loi-ich-va-uu-dai-240726011322.jpg 970w, \/wp-content\/uploads\/2024\/11\/co-nen-dang-ky-apple-one-khong-gia-ca-loi-ich-va-uu-dai-240726011322-500x281.jpg 500w, \/wp-content\/uploads\/2024\/11\/co-nen-dang-ky-apple-one-khong-gia-ca-loi-ich-va-uu-dai-240726011322-768x432.jpg 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><figcaption id=\"caption-attachment-182237\" class=\"wp-caption-text\">Apple m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 v\u1edbi Apple One, Apple TV+, v\u00e0 Apple Fitness+<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Chip x\u1eed l\u00fd m\u1ea1nh m\u1ebd: Apple lu\u00f4n d\u1eabn \u0111\u1ea7u v\u1ec1 hi\u1ec7u su\u1ea5t nh\u1edd c\u00e1c chip A-series, \u0111\u1eb7c bi\u1ec7t l\u00e0 A17 Pro v\u1edbi c\u00f4ng ngh\u1ec7 3nm, mang l\u1ea1i hi\u1ec7u n\u0103ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n<li style=\"text-align: justify;\">Camera c\u1ea3i ti\u1ebfn: Apple li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn camera v\u1edbi c\u00f4ng ngh\u1ec7 x\u1eed l\u00fd h\u00ecnh \u1ea3nh ti\u00ean ti\u1ebfn, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 quay phim, ch\u1ee5p \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao. Chi\u1ebfn d\u1ecbch \u201cShot on iPhone\u201d c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n \u01b0u th\u1ebf n\u00e0y m\u1ed9t c\u00e1ch tr\u1ef1c quan.<\/li>\n<\/ul>\n<h3><strong>2. Kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu: T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3m ph\u1ee5 thu\u1ed9c doanh thu<\/strong><\/h3>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i<\/strong><\/p>\n<p style=\"text-align: justify;\">Apple \u0111\u00e3 t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i nh\u01b0 \u1ea4n \u0110\u1ed9 v\u00e0 Vi\u1ec7t Nam b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c nh\u00e0 m\u00e1y l\u1eafp r\u00e1p t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 m\u1edf Apple Store ch\u00ednh th\u1ee9c t\u1ea1i \u1ea4n \u0110\u1ed9. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb h\u01a1n.<\/p>\n<p><strong>\u0110a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 c\u1ea3<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Ra m\u1eaft iPhone SE: Phi\u00ean b\u1ea3n iPhone SE nh\u1eafm v\u00e0o ph\u00e2n kh\u00fac t\u1ea7m trung, gi\u00fap Apple ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng c\u00f3 thu nh\u1eadp th\u1ea5p h\u01a1n m\u00e0 v\u1eabn duy tr\u00ec hi\u1ec7u su\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li style=\"text-align: justify;\">Ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c: Apple \u0111\u1ea9y m\u1ea1nh doanh thu t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 App Store, Apple Music, v\u00e0 iCloud \u0111\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o doanh s\u1ed1 iPhone.<\/li>\n<\/ul>\n<h3><strong>3. T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i: M\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 khai th\u00e1c xu h\u01b0\u1edbng m\u1edbi<\/strong><\/h3>\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng ph\u00e2n kh\u00fac cao c\u1ea5p<\/strong><\/p>\n<p style=\"text-align: justify;\">Apple kh\u00f4ng ng\u1eebng gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 iPhone Pro v\u00e0 Pro Max v\u1edbi c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c quy\u1ec1n nh\u01b0 ch\u1ea5t li\u1ec7u titan, camera telephoto c\u1ea3i ti\u1ebfn, v\u00e0 Dynamic Island. \u0110i\u1ec1u n\u00e0y \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u1ec9nh cao.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-182261\" src=\"\/wp-content\/uploads\/2024\/11\/uB28pURmJFtkyDkMFmoq3H-1200-80.jpg\" alt=\"swot iphone\" width=\"1200\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/11\/uB28pURmJFtkyDkMFmoq3H-1200-80.jpg 1200w, \/wp-content\/uploads\/2024\/11\/uB28pURmJFtkyDkMFmoq3H-1200-80-500x281.jpg 500w, \/wp-content\/uploads\/2024\/11\/uB28pURmJFtkyDkMFmoq3H-1200-80-1024x576.jpg 1024w, \/wp-content\/uploads\/2024\/11\/uB28pURmJFtkyDkMFmoq3H-1200-80-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>T\u1eadp trung v\u00e0o t\u00ednh b\u1ec1n v\u1eefng v\u00e0 th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/strong><\/p>\n<p style=\"text-align: justify;\">Apple \u0111\u00e3 cam k\u1ebft s\u1eed d\u1ee5ng 100% v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf trong s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon trong chu\u1ed7i cung \u1ee9ng. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\"><strong>Ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 AR\/VR<\/strong><\/p>\n<p style=\"text-align: justify;\">Apple \u0111ang m\u1edf ra h\u01b0\u1edbng \u0111i m\u1edbi v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m AR\/VR, h\u1ee9a h\u1eb9n t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 n\u00e0y v\u00e0o iPhone \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, gi\u00fap iPhone ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>4. \u1ee8ng ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c: T\u0103ng c\u01b0\u1eddng linh ho\u1ea1t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i ph\u00f3<\/strong><\/h3>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 b\u00e3o h\u00f2a c\u1ee7a th\u1ecb tr\u01b0\u1eddng smartphone<\/strong><\/p>\n<p style=\"text-align: justify;\">Apple t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c &#8220;Trade-in&#8221; (\u0111\u1ed5i m\u00e1y c\u0169 l\u1ea5y m\u00e1y m\u1edbi) \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng n\u00e2ng c\u1ea5p thi\u1ebft b\u1ecb. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 n\u1ed7 l\u1ef1c t\u00e1i ch\u1ebf, gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\"><strong>\u1ee8ng ph\u00f3 v\u1edbi quy \u0111\u1ecbnh ph\u00e1p l\u00fd m\u1edbi<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a Li\u00ean minh ch\u00e2u \u00c2u v\u1ec1 c\u1ed5ng s\u1ea1c USB-C, Apple \u0111\u00e3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh thi\u1ebft k\u1ebf iPhone 15, ch\u1ee9ng minh s\u1ef1 linh ho\u1ea1t trong chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\"><strong>Gi\u1ea3m \u00e1p l\u1ef1c c\u1ea1nh tranh gi\u00e1<\/strong><\/p>\n<p style=\"text-align: justify;\">Apple ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh v\u1ecb iPhone l\u00e0 s\u1ea3n ph\u1ea9m cao c\u1ea5p, kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c quy\u1ec1n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u01b0\u1ee3t tr\u1ed9i, thay v\u00ec ch\u1ea1y \u0111ua gi\u1ea3m gi\u00e1.<\/p>\n<h2><strong>T\u1ed5ng k\u1ebft v\u1ec1 m\u00f4 h\u00ecnh SWOT iPhone<\/strong><\/h2>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"67f91a45-b581-4593-90cf-112562e36b1f\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p style=\"text-align: justify;\">Ph\u00e2n t\u00edch <strong>SWOT iPhone<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap ch\u00fang ta hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y m\u00e0 c\u00f2n l\u00e0m s\u00e1ng t\u1ecf c\u00e1ch Apple \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify;\">T\u1eeb vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a \u0111i\u1ec3m m\u1ea1nh, kh\u1eafc ph\u1ee5c \u0111i\u1ec3m y\u1ebfu, \u0111\u1ebfn t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c, Apple \u0111\u00e3 ch\u1ee9ng minh kh\u1ea3 n\u0103ng th\u00edch nghi v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng. \u0110\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap iPhone duy tr\u00ec v\u1ecb th\u1ebf v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfp t\u1ee5c chinh ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\"><div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/181871\/swot-unilever\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Ph\u00e2n t\u00edch chi ti\u1ebft m\u00f4 h\u00ecnh SWOT Unilever m\u1edbi nh\u1ea5t<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/124806\/ma-tran-swot-cua-vinfast\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Ph\u00e2n t\u00edch chi ti\u1ebft ma tr\u1eadn SWOT c\u1ee7a Vinfast<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/28324\/phan-tich-swot-cua-vinamilk\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Ph\u00e2n t\u00edch \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o trong SWOT c\u1ee7a Vinamilk<\/a><\/li><\/div><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_182113\" class=\"pvc_stats total_only  \" data-element-id=\"182113\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 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class=\"pvc_clear\"><\/div>\n","protected":false},"author":177,"featured_media":182271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gi\u1ea3i m\u00e3 v\u1ec1 m\u00f4 h\u00ecnh SWOT iPhone chi ti\u1ebft nh\u1ea5t<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gi\u1ea3i m\u00e3 v\u1ec1 m\u00f4 h\u00ecnh SWOT iPhone chi ti\u1ebft 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t\u00ecm hi\u1ec3u c\u00e1ch Apple chinh ph\u1ee5c v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng smartphone t\u1eeb 2007 \u0111\u1ebfn nay.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/182113\/swot-iphone\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/182113\/swot-iphone\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/182113\/swot-iphone\/#primaryimage","url":"\/wp-content\/uploads\/2024\/11\/BlogCRM-Thumbnail-3-2-scaled.jpg","contentUrl":"\/wp-content\/uploads\/2024\/11\/BlogCRM-Thumbnail-3-2-scaled.jpg","width":2560,"height":1438,"caption":"swot iphone"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/182113\/swot-iphone\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Gi\u1ea3i m\u00e3 v\u1ec1 m\u00f4 h\u00ecnh SWOT iPhone chi ti\u1ebft 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