{"id":181187,"date":"2024-11-21T15:52:11","date_gmt":"2024-11-21T08:52:11","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=181187"},"modified":"2024-11-21T15:52:11","modified_gmt":"2024-11-21T08:52:11","slug":"chien-luoc-marketing-cua-klairs","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/181187\/chien-luoc-marketing-cua-klairs\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs: T\u1eebng b\u01b0\u1edbc chinh ph\u1ee5c kh\u00e1ch h\u00e0ng Vi\u1ec7t"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs<\/strong> l\u00e0 h\u00e0nh tr\u00ecnh kh\u00e9o l\u00e9o \u0111\u01b0a nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u00e0 s\u1ef1 tinh t\u1ebf c\u1ee7a m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>C\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed nh\u01b0 ng\u00e0y h\u00f4m nay Klairs \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, bi\u1ebfn m\u00ecnh th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady, th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 g\u1eafn k\u1ebft h\u1ecd b\u1eb1ng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n nh\u1ea5t. <\/em><\/p>\n<p style=\"text-align: justify;\"><em>C\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!\u00a0<\/em><\/p>\n<h2 style=\"text-align: justify;\"><strong>I. Gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Klairs\u00a0<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>Klairs c\u1ee7a n\u01b0\u1edbc n\u00e0o<\/strong><\/h3>\n<p style=\"text-align: justify;\">Klairs hay Dear Klairs l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 xu\u1ea5t x\u1ee9 t\u1eeb H\u00e0n Qu\u1ed1c, n\u1ed5i ti\u1ebfng v\u1edbi nhi\u1ec1u d\u00f2ng m\u1ef9 ph\u1ea9m chi\u1ebft xu\u1ea5t t\u1eeb thi\u00ean nhi\u00ean. Th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng v\u00e0o n\u0103m 2010, cho \u0111\u1ebfn nay Klairs \u0111\u00e3 c\u00f3 m\u1ed9t v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi ti\u00eau ch\u00ed m\u1ef9 ph\u1ea9m ngon &#8211; b\u1ed5 &#8211; r\u1ebb.<\/p>\n<figure id=\"attachment_181213\" aria-describedby=\"caption-attachment-181213\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181213 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/gioi-thieu-ve-thuong-hieu-may-pham-klairs.png\" alt=\"gioi-thieu-ve-thuong-hieu-may-pham-klairs\" width=\"1125\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/11\/gioi-thieu-ve-thuong-hieu-may-pham-klairs.png 1125w, \/wp-content\/uploads\/2024\/11\/gioi-thieu-ve-thuong-hieu-may-pham-klairs-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/gioi-thieu-ve-thuong-hieu-may-pham-klairs-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/gioi-thieu-ve-thuong-hieu-may-pham-klairs-768x384.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-181213\" class=\"wp-caption-text\">Klairs &#8211; Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng \u0111\u1ebfn t\u1eeb X\u1ee9 x\u1edf Kim chi<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">V\u1edbi kh\u1ea9u hi\u1ec7u Simple but enough, Klairs \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, an to\u00e0n v\u00e0 l\u00e0nh t\u00ednh, t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u00e0nh ph\u1ea7n s\u1ea3n xu\u1ea5t cho \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf bao b\u00ec, b\u00e0i tr\u00ed c\u1eeda h\u00e0ng \u0111\u1ec1u \u0111i theo phong c\u00e1ch t\u1ed1i gi\u1ea3n nh\u01b0ng \u0111\u1ea7y tinh t\u1ebf.<\/p>\n<p style=\"text-align: justify;\">Klairs cam k\u1ebft m\u1ecdi s\u1ea3n ph\u1ea9m \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng \u0111\u1ec1u kh\u00f4ng s\u1eed d\u1ee5ng c\u1ed3n paraben v\u00e0 c\u00e1c ch\u1ea5t g\u00e2y \u0111\u1ed9c h\u1ea1i c\u0169ng nh\u01b0 kh\u00f4ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p th\u00ed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt.<\/p>\n<p style=\"text-align: justify;\">Ch\u00ednh v\u00ec v\u1eady m\u00e0 th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i kh\u1eafp th\u1ebf gi\u1edbi, thu h\u00fat ph\u1ea7n \u0111a kh\u00e1ch h\u00e0ng c\u00f3 l\u00e0n da nh\u1ea1y c\u1ea3m, mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m l\u00e0nh t\u00ednh.<\/p>\n<h3 style=\"text-align: justify;\"><strong>C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Klairs<\/strong><\/h3>\n<p style=\"text-align: justify;\">Hi\u1ec7n t\u1ea1i Klairs cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c m\u1eb7t h\u00e0ng t\u1eeb d\u1ea7u t\u1ea9y trang, s\u1eefa r\u1eeda m\u1eb7t, toner, serum, kem d\u01b0\u1ee1ng \u1ea9m, kem ch\u1ed1ng n\u1eafng,.. cho \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m nh\u01b0 kem n\u1ec1n, kem che khuy\u1ebft \u0111i\u1ec3m, x\u1ecbt kho\u00e1ng.<\/p>\n<figure id=\"attachment_181199\" aria-describedby=\"caption-attachment-181199\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181199 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/cac-san-pham-cua-klairs.png\" alt=\"cac-san-pham-cua-klairs\" width=\"1125\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/11\/cac-san-pham-cua-klairs.png 1125w, \/wp-content\/uploads\/2024\/11\/cac-san-pham-cua-klairs-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/cac-san-pham-cua-klairs-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/cac-san-pham-cua-klairs-768x384.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-181199\" class=\"wp-caption-text\">C\u00e1c s\u1ea3n ph\u1ea9m &#8220;qu\u1ed1c d\u00e2n&#8221; c\u1ee7a M\u1ef9 ph\u1ea9m Klairs<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>M\u1ef9 ph\u1ea9m Klairs ch\u00ednh h\u00e3ng mua \u1edf \u0111\u00e2u\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u1ede t\u1ea1i Vi\u1ec7t Nam, kh\u00e1ch h\u00e0ng mu\u1ed1n mua m\u1ef9 ph\u1ea9m Klairs ch\u00ednh h\u00e3ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm t\u1ea1i c\u00e1c \u0111\u1ecba ch\u1ec9 nh\u01b0:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">C\u1eeda h\u00e0ng b\u00e1n l\u1ebb: Sammi Shop, Guardian, Hasaki,&#8230;<\/li>\n<li aria-level=\"1\">S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Lazada, Shopee, Tiki<\/li>\n<li aria-level=\"1\">K\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c: Klairs Vietnam tr\u00ean TikTok Shop, Website ch\u00ednh th\u1ee9c c\u1ee7a Klairs,&#8230;<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>II. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Klairs\u00a0<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Klairs t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c, Klairs ch\u1ee7 y\u1ebfu nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m skincare \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng ch\u1ee9a c\u00e1c ch\u1ea5t g\u00e2y k\u00edch \u1ee9ng.<\/p>\n<p style=\"text-align: justify;\"><em>C\u1ee5 th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Klairs nh\u01b0 sau:\u00a0<\/em><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\u0110\u1ed9 tu\u1ed5i: T\u1eeb 16 &#8211; 35 tu\u1ed5i<\/li>\n<li aria-level=\"1\">Gi\u1edbi t\u00ednh: Ch\u1ee7 y\u1ebfu l\u00e0 n\u1eef gi\u1edbi, nh\u01b0ng c\u0169ng c\u00f3 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p cho nam gi\u1edbi, v\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u00e0n da nh\u1ea1y c\u1ea3m.<\/li>\n<li aria-level=\"1\">Thu nh\u1eadp: T\u1eeb m\u1ee9c trung b\u00ecnh \u0111\u1ebfn kh\u00e1, c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li aria-level=\"1\">S\u1edf th\u00edch: L\u00e0 nh\u1eefng ng\u01b0\u1eddi \u01b0a chu\u1ed9ng s\u1ea3n ph\u1ea9m c\u00f3 th\u00e0nh ph\u1ea7n thi\u00ean nhi\u00ean, an to\u00e0n, kh\u00f4ng g\u00e2y k\u00edch \u1ee9ng, v\u00e0 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c da h\u00e0ng ng\u00e0y. Y\u00eau th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/li>\n<\/ul>\n<div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/173167\/chien-luoc-marketing-cua-co-mem-homelab\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a C\u1ecf M\u1ec1m Homelab: Trao \u0111i s\u1ea3n ph\u1ea9m \u201cL\u00e0nh v\u00e0 Th\u1eadt\u201d<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/29454\/chien-luoc-marketing-cua-cocoon\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Cocoon v\u00ea\u0300 m\u1ef9 ph\u1ea9m thu\u1ea7n chay an to\u00e0n<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/171751\/chien-luoc-marketing-cua-lemonade\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Lemonade: Tham v\u1ecdng m\u1ef9 ph\u1ea9m Vi\u1ec7t<\/a><\/li><\/div>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Klairs\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng M\u1ef9 Ph\u1ea9m Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ef1 tham gia c\u1ee7a r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, bao g\u1ed3m c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc v\u00e0 n\u01b0\u1edbc ngo\u00e0i. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed nh\u01b0 ng\u00e0y h\u00f4m nay, Klairs \u0111\u00e3 v\u00e0 \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u00f4 s\u1ed1 \u0111\u1ed1i th\u1ee7 \u201cngang t\u00e0i ngang s\u1ee9c\u201d:<\/p>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc: CoCoon, C\u1ecf M\u1ec1m Homelab<\/li>\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i: Innisfree, The Face Shop, Some By Mi, Simple<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp:\u00a0<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m cao c\u1ea5p: Est\u00e9e Lauder, Clinique, Lanc\u00f4me<\/li>\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m organic: Kiehl&#8217;s, Origins<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u0110\u1ed1i th\u1ee7 ti\u1ec1m \u1ea9n:\u00a0<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m n\u1ed9i \u0111\u1ecba m\u1edbi n\u1ed5i<\/li>\n<li aria-level=\"1\">Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/li>\n<li aria-level=\"1\">Xu h\u01b0\u1edbng DIY (Do It Yourself) &#8211; S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da t\u1ea1i nh\u00e0<\/li>\n<\/ul>\n<figure id=\"attachment_181193\" aria-describedby=\"caption-attachment-181193\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181193 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-klairs.png\" alt=\"doi-thu-canh-tranh-cua-klairs\" width=\"1125\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-klairs.png 1125w, \/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-klairs-500x222.png 500w, \/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-klairs-1024x455.png 1024w, \/wp-content\/uploads\/2024\/11\/doi-thu-canh-tranh-cua-klairs-768x341.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-181193\" class=\"wp-caption-text\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a Klairs<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong>III. M\u00f4 h\u00ecnh SWOT c\u1ee7a Klairs\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/21593\/mo-hinh-swot\/\" target=\"_blank\" rel=\"noopener\">SWOT <\/a>l\u00e0 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a 4 y\u1ebfu t\u1ed1 Strengths, Weaknesses, Opportunities, Threats, ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Klairs s\u1ebd gi\u00fap ch\u00fang ta c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c:<\/p>\n<h3 style=\"text-align: justify;\"><strong>Strengths (\u0110i\u1ec3m m\u1ea1nh)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>Th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean v\u00e0 an to\u00e0n: <\/strong>Klairs x\u00e2y d\u1ef1ng danh ti\u1ebfng d\u1ef1a tr\u00ean vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean, an to\u00e0n, kh\u00f4ng g\u00e2y h\u1ea1i cho da. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 b\u1ea3o v\u1ec7 l\u00e0n da ng\u01b0\u1eddi d\u00f9ng kh\u1ecfi c\u00e1c t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c m\u00e0 c\u00f2n thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean.<\/li>\n<li aria-level=\"1\"><strong>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3<\/strong><em>:<\/em> S\u1ea3n ph\u1ea9m c\u1ee7a Klairs \u0111\u00e3 ch\u1ee9ng minh t\u00e1c d\u1ee5ng r\u00f5 r\u1ec7t v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 l\u00e0n da nh\u1ea1y c\u1ea3m v\u00e0 d\u1ec5 k\u00edch \u1ee9ng. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap Klairs nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\"><strong>X\u00e2y d\u1ef1ng t\u1ed1t c\u00e1c d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng:<\/strong> Klairs tham gia v\u00e0 x\u00e2y d\u1ef1ng nhi\u1ec1u chi\u1ebfn d\u1ecbch c\u1ed9ng \u0111\u1ed3ng, n\u1ed5i b\u1eadt nh\u01b0 chi\u1ebfn d\u1ecbch \u201cChung tay tr\u1ed3ng r\u1eebng gi\u1eef n\u01b0\u1edbc\u201d trong ch\u01b0\u01a1ng tr\u00ecnh H\u1ea1nh ph\u00fac Xanh. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o vi\u1ec7c l\u00e0m cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng, n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-181211 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-xuc-tien-hon-hop.png\" alt=\"chien-luoc-marketing-cua-klairs-ve-xuc-tien-hon-hop\" width=\"1125\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-xuc-tien-hon-hop.png 1125w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-xuc-tien-hon-hop-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-xuc-tien-hon-hop-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-xuc-tien-hon-hop-768x384.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><strong>Weaknesses (\u0110i\u1ec3m y\u1ebfu)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>H\u1ea1n ch\u1ebf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/strong> Vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho da nh\u1ea1y c\u1ea3m khi\u1ebfn Klairs b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c. Trong khi \u0111\u00f3, nhi\u1ec1u \u0111\u1ed1i th\u1ee7 \u0111ang \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\"><strong>Ph\u1ea1m vi s\u1ea3n ph\u1ea9m h\u1ea1n ch\u1ebf: <\/strong>Klairs ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p v\u00e0 ch\u0103m s\u00f3c da m\u1eb7t. \u0110i\u1ec1u n\u00e0y h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 danh m\u1ee5c s\u1ea3n ph\u1ea9m phong ph\u00fa h\u01a1n, bao g\u1ed3m c\u1ea3 trang \u0111i\u1ec3m, ch\u0103m s\u00f3c c\u01a1 th\u1ec3, ho\u1eb7c s\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho nam gi\u1edbi.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>Opportunities (C\u01a1 h\u1ed9i)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf:<\/strong> V\u1edbi danh ti\u1ebfng v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0nh t\u00ednh, Klairs c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ra qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c khu v\u1ef1c m\u1edbi n\u1ed5i. Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nhi\u1ec1u v\u0103n h\u00f3a v\u00e0 lo\u1ea1i da kh\u00e1c nhau s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf to\u00e0n c\u1ea7u.<\/li>\n<li aria-level=\"1\"><strong>Ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi:<\/strong> Klairs c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng danh ti\u1ebfng v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 ch\u1ed1ng n\u1eafng, d\u01b0\u1ee1ng th\u1ec3, ho\u1eb7c c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m d\u00e0nh cho nam gi\u1edbi. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c v\u00e0 t\u0103ng doanh thu.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>Threats (Th\u00e1ch th\u1ee9c)<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><strong>C\u1ea1nh tranh kh\u1ed1c li\u1ec7t:<\/strong> Ng\u00e0nh m\u1ef9 ph\u1ea9m c\u00f3 s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf l\u1edbn l\u1eabn c\u00e1c \u0111\u1ed1i th\u1ee7 trong n\u01b0\u1edbc. Klairs c\u1ea7n duy tr\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00f4ng b\u1ecb lu m\u1edd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\"><strong>Thay \u0111\u1ed5i xu h\u01b0\u1edbng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> Xu h\u01b0\u1edbng l\u00e0m \u0111\u1eb9p v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i nhanh ch\u00f3ng theo th\u1eddi gian. N\u1ebfu Klairs kh\u00f4ng linh ho\u1ea1t v\u00e0 k\u1ecbp th\u1eddi th\u00edch \u1ee9ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nguy c\u01a1 t\u1ee5t h\u1eadu v\u00e0 m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0o tay c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n<blockquote><p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/55093\/chien-luoc-marketing-cua-the-body-shop\/\" target=\"_blank\" rel=\"noopener\">Ph\u00e2n t\u00edch chi ti\u1ebft chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a The Body Shop<\/a><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><strong>IV. \u0110\u1ed9c \u0111\u00e1o: Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs chinh ph\u1ee5c kh\u00e1ch h\u00e0ng Vi\u1ec7t\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 c\u00f3 th\u1ec3 \u201cchi\u1ec1u l\u00f2ng\u201d kh\u00e1ch h\u00e0ng Vi\u1ec7t, chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3 style=\"text-align: justify;\"><strong>1. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs v\u1ec1 s\u1ea3n ph\u1ea9m (Product)\u00a0<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>USP kh\u00e1c bi\u1ec7t\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">Klairs lu\u00f4n t\u1eadp trung v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0nh t\u00ednh, an to\u00e0n cho m\u1ecdi lo\u1ea1i da v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. V\u00ec v\u1eady Klairs c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 1 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u00f3 <a href=\"https:\/\/amis.misa.vn\/23793\/usp-la-gi\/\" target=\"_blank\" rel=\"noopener\">USP\u00a0 r\u00f5 r\u00e0ng<\/a>, 100% s\u1ea3n ph\u1ea9m c\u1ee7a Klairs l\u00e0 thu\u1ea7n chay.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi ti\u00eau ch\u00ed &#8220;Simple but enough&#8221;, Klairs t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ecdn l\u1ecdc nguy\u00ean li\u1ec7u \u0111\u1ec3 \u0111\u1ea1t \u0111\u00fang y\u00eau c\u1ea7u \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u1eabn \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao. M\u1ed7i th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ef1a, nghi\u00ean c\u1ee9u \u0111\u1ec1u r\u1ea5t c\u1ea9n th\u1eadn.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">Klairs c\u00f2n cam k\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi kh\u1ea9u hi\u1ec7u: Kh\u00f4ng ch\u1ee9a c\u1ed3n &#8211; kh\u00f4ng paraben &#8211; kh\u00f4ng h\u01b0\u01a1ng li\u1ec7u v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 h\u1ea1i cho da. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t c\u00e1c nhu c\u1ea7u v\u00e0 t\u00e2m l\u00fd ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">S\u1ea3n ph\u1ea9m c\u1ee7a Klairs \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf kh\u00f4ng qu\u00e1 c\u1ea7u k\u1ef3 nh\u01b0ng c\u0169ng kh\u00f4ng qu\u00e1 \u0111\u01a1n gi\u1ea3n, m\u1ecdi bao b\u00ec \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ed3ng b\u1ed9, cho th\u1ea5y s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 m\u1eb7t h\u00ecnh th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng k\u00e9m c\u1ea1nh.<\/p>\n<figure id=\"attachment_181203\" aria-describedby=\"caption-attachment-181203\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181203 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-san-pham.png\" alt=\"chien-luoc-marketing-cua-klairs-ve-san-pham\" width=\"1125\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-san-pham.png 1125w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-san-pham-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-san-pham-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-san-pham-768x384.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-181203\" class=\"wp-caption-text\">Klairs v\u1edbi thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n nh\u01b0ng sang tr\u1ecdng<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>2. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs v\u1ec1 gi\u00e1 (Price)<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>S\u1eed d\u1ee5ng gi\u00e1 \u0111\u1ec3 c\u1ea1nh tranh\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs v\u1ec1 gi\u00e1 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh trong vi\u1ec7c kh\u00edch l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">M\u1ee9c gi\u00e1 c\u1ee7a Klairs \u0111a d\u1ea1ng t\u1eeb ph\u00e2n kh\u00fac trung b\u00ecnh kh\u00e1 \u0111\u1ebfn cao c\u1ea5p, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m \u1edf t\u1eebng m\u1ee9c kh\u00e1c nhau s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp t\u1eeb th\u1ea5p \u0111\u1ebfn cao.<\/p>\n<figure id=\"attachment_181201\" aria-describedby=\"caption-attachment-181201\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181201 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-gia.png\" alt=\"chien-luoc-marketing-cua-klairs-ve-gia\" width=\"1125\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-gia.png 1125w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-gia-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-gia-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-marketing-cua-klairs-ve-gia-768x384.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-181201\" class=\"wp-caption-text\">Gi\u00e1 \u0111i \u0111\u00f4i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>K\u00edch c\u1ea7u b\u1eb1ng gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a ra nh\u1eefng \u0111\u1ee3t gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u1ea1i nh\u1eb1m thu h\u00fat, k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm ph\u00f9 h\u1ee3p v\u1edbi \u0111a s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh nh\u00e2n nh\u1eefng ng\u00e0y \u0111\u1eb7c bi\u1ec7t, ng\u00e0y l\u1ec5,&#8230;<\/p>\n<div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-guide.png?ver=1.0.0\"><div><span>Qu\u1ea3n l\u00fd k\u00e9m hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing <\/span><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/?source=blog&medium=181187&term=tra-ctv-crm\" name=\"link_keynote\" target=\"_blank\">Th\u1eed ngay MISA AMIS aiMarketing: C\u00f4ng c\u1ee5 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch <\/a><\/div><\/div>\n<h3 style=\"text-align: justify;\"><strong>3. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs v\u1ec1 ph\u00e2n ph\u1ed1i (Place)\u00a0<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>Ph\u00e2n ph\u1ed1i qua Chu\u1ed7i c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">Hi\u1ec7n t\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs v\u1ec1 ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 ph\u00e2n ph\u1ed1i qua c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m uy t\u00edn nh\u01b0 Watsons, Guardian, Hasaki. Ngo\u00e0i ra s\u1ea3n ph\u1ea9m Klairs c\u00f2n xu\u1ea5t hi\u1ec7n \u1edf m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng m\u1edbi n\u1ed5i nh\u01b0: SammiShop, Cocolux, Th\u1ebf Gi\u1edbi Skinfood,&#8230;<\/p>\n<h4 style=\"text-align: justify;\"><strong>Ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp qua k\u00eanh hi\u1ec7n \u0111\u1ea1i\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">M\u1ef9 ph\u1ea9m Klairs c\u00f2n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp qua website v\u00e0 n\u1ec1n t\u1ea3ng ch\u00ednh th\u1ee9c c\u1ee7a Klairs, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ch\u00ednh h\u00e3ng \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">Klairs c\u00f2n \u0111\u1ea9y m\u1ea1nh ph\u00e2n ph\u1ed1i qua c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Lazada, Shopee, Tiki. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi khu v\u1ef1c, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<figure id=\"attachment_181195\" aria-describedby=\"caption-attachment-181195\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181195 size-medium\" src=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-phan-phoi-cua-klairs-500x500.jpg\" alt=\"chien-luoc-phan-phoi-cua-klairs\" width=\"500\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/11\/chien-luoc-phan-phoi-cua-klairs-500x500.jpg 500w, \/wp-content\/uploads\/2024\/11\/chien-luoc-phan-phoi-cua-klairs-1024x1024.jpg 1024w, \/wp-content\/uploads\/2024\/11\/chien-luoc-phan-phoi-cua-klairs-150x150.jpg 150w, \/wp-content\/uploads\/2024\/11\/chien-luoc-phan-phoi-cua-klairs-768x768.jpg 768w, \/wp-content\/uploads\/2024\/11\/chien-luoc-phan-phoi-cua-klairs-1536x1536.jpg 1536w, \/wp-content\/uploads\/2024\/11\/chien-luoc-phan-phoi-cua-klairs.jpg 2048w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-181195\" class=\"wp-caption-text\">M\u1ef9 ph\u1ea9m c\u1ee7a Klairs xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng M\u1ef9 ph\u1ea9m uy t\u00edn<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>4. Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs v\u1ec1 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p (Promotion)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da n\u1ed5i ti\u1ebfng H\u00e0n Qu\u1ed1c \u0111\u00e3 b\u1ea3n \u0111\u1ecba h\u00f3a n\u1ed9i dung v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c x\u1ee9ng danh l\u00e0 \u201cng\u00f4i sao \u0111ang l\u00ean\u201d trong ng\u00e0nh l\u00e0m \u0111\u1eb9p.<\/p>\n<p style=\"text-align: justify;\">Th\u00e1ng 8\/2022, Dear, Klairs \u0111\u00e3 ch\u00ednh th\u1ee9c ra m\u1eaft k\u00eanh Tik Tok Shop &#8220;Klairs Vietnam&#8221; v\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn v\u00e0 nhanh ch\u00f3ng gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam. D\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1ec9 trong v\u00f2ng 1 th\u00e1ng, Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u00f9ng n\u1ed5 doanh s\u1ed1 l\u1ea7n \u0111\u1ea7u ti\u00ean trong &#8220;Chi\u1ebfn d\u1ecbch 9.9&#8221;, s\u1ef1 ki\u1ec7n gi\u1ea3m gi\u00e1 mua s\u1eafm quy m\u00f4 l\u1edbn c\u1ee7a Tik Tok Shop.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Qu\u1ea3ng c\u00e1o k\u1ebft h\u1ee3p v\u1edbi KOL v\u00e0 Influencer Marketing<\/strong><\/h4>\n<p style=\"text-align: justify;\">Trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs v\u1ec1 x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p, Klairs \u0111\u00e3 t\u1eadn d\u1ee5ng h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, Facebook, TikTok \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3, Klairs c\u00f2n \u0111\u1ea9y m\u1ea1nh h\u1ee3p t\u00e1c v\u1edbi c\u00e1c beauty blogger, <a href=\"https:\/\/amis.misa.vn\/49653\/koc-la-gi\/\" target=\"_blank\" rel=\"noopener\">influencers<\/a> n\u1ed5i ti\u1ebfng trong ng\u00e0nh m\u1ef9 ph\u1ea9m \u0111\u1ec3 h\u1ecd \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ni\u1ec1m tin nhanh ch\u00f3ng v\u1edbi kh\u00e1ch h\u00e0ng Vi\u1ec7t v\u00e0 t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n<figure id=\"attachment_181219\" aria-describedby=\"caption-attachment-181219\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181219 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/quang-cao-cua-klairs.png\" alt=\"quang-cao-cua-klairs\" width=\"1125\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/11\/quang-cao-cua-klairs.png 1125w, \/wp-content\/uploads\/2024\/11\/quang-cao-cua-klairs-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/quang-cao-cua-klairs-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/quang-cao-cua-klairs-768x384.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-181219\" class=\"wp-caption-text\">Klairs k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>Khuy\u1ebfn m\u1ea1i\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, t\u1eb7ng k\u00e8m s\u1ea3n ph\u1ea9m, ho\u1eb7c combo khuy\u1ebfn c\u1ee7a Klairs c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 r\u1ea5t b\u00e0i b\u1ea3n, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat kh\u00f4ng \u00edt s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang\u00a0<\/strong><\/h4>\n<p style=\"text-align: justify;\">V\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 Klairs c\u00f3 th\u1ec3 t\u1eebng b\u01b0\u1edbc chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u1ebfn t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng\/d\u1ef1 \u00e1n x\u00e3 h\u1ed9i.<\/p>\n<p style=\"text-align: justify;\">Klairs t\u1eadp trung x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi l\u00e0n da v\u00e0 gi\u00e1 tr\u1ecb t\u1ef1 nhi\u00ean th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0:<\/p>\n<p style=\"text-align: justify;\"><em><strong>Dear, Klairs \u0111\u1ed3ng h\u00e0nh c\u00f9ng \u0111\u1eddi s\u1ed1ng c\u1ed9ng \u0111\u1ed3ng\u00a0<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">H\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 mong mu\u1ed1n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 vi\u1ec7c b\u1ea3o v\u1ec7 \u0111\u1ed9ng v\u1eadt Dear, Klairs \u0111\u00e3 t\u1ed5 ch\u1ee9c chi\u1ebfn d\u1ecbch GO CRUELTY FREE: LET US BE!\u00a0 B\u1ea3o v\u1ec7 \u0111\u1ed9ng v\u1eadt ph\u00f2ng th\u00ed nghi\u1ec7m to\u00e0n c\u1ea7u.<\/p>\n<p style=\"text-align: justify;\">Dear, Klairs c\u0169ng t\u00edch c\u1ef1c tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00ec quy\u1ec1n l\u1ee3i \u0111\u1ed9ng v\u1eadt, g\u00f3p s\u1ee9c x\u00e2y Tr\u00e1i \u0110\u1ea5t tr\u1edf th\u00e0nh m\u1ed9t h\u00e0nh tinh t\u1ed1t \u0111\u1eb9p cho mu\u00f4n lo\u00e0i. H\u1eb1ng n\u0103m, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u1ee7ng h\u1ed9 c\u00e1c qu\u1ef9 b\u1ea3o v\u1ec7 \u0111\u1ed9ng v\u1eadt, ch\u1ed1ng l\u1ea1i c\u00e1c h\u00e0nh vi phi \u0111\u1ea1o \u0111\u1ee9c \u0111\u1ed1i x\u1eed b\u1ea5t c\u00f4ng v\u1edbi \u0111\u1ed9ng v\u1eadt.<\/p>\n<figure id=\"attachment_181197\" aria-describedby=\"caption-attachment-181197\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-181197 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/hoat-dong-xa-hoi-cua-klairs.png\" alt=\"hoat-dong-x\u00e3-hoi-cua-klairs\" width=\"1125\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/11\/hoat-dong-xa-hoi-cua-klairs.png 1125w, \/wp-content\/uploads\/2024\/11\/hoat-dong-xa-hoi-cua-klairs-500x250.png 500w, \/wp-content\/uploads\/2024\/11\/hoat-dong-xa-hoi-cua-klairs-1024x512.png 1024w, \/wp-content\/uploads\/2024\/11\/hoat-dong-xa-hoi-cua-klairs-768x384.png 768w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-181197\" class=\"wp-caption-text\">M\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng v\u00ec x\u00e3 h\u1ed9i c\u1ee7a Klairs<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><strong><em>Dear, Klairs v\u00e0 h\u1ea1nh ph\u00fac xanh<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Th\u00e1ng 10\/2022, Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi T\u1ed5 ch\u1ee9c th\u00fac \u0111\u1ea9y tr\u1ed3ng c\u00e2y t\u1ea1o ra d\u1ef1 \u00e1n &#8220;Chung tay tr\u1ed3ng r\u1eebng gi\u1eef n\u01b0\u1edbc&#8221;, c\u00f9ng H\u1ea1nh Ph\u00fac Xanh ph\u1ee7 xanh 50 hecta r\u1eebng t\u1ea1i v\u00f9ng Thu\u1eadn Nam v\u00e0 T\u00e2n Giang thu\u1ed9c t\u1ec9nh Ninh Thu\u1eadn. V\u1edbi m\u1ed7i \u0111\u01a1n h\u00e0ng d\u01b0\u1ee1ng s\u00e1ng da t\u1eeb Dear, Klairs l\u00e0 b\u1ea1n \u0111ang g\u00f3p m\u1ed9t c\u00e2y v\u00e0o qu\u1ef9 tr\u1ed3ng r\u1eebng Ninh Thu\u1eadn.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng g\u00f3p 2000+ c\u00e2y v\u00e0o qu\u1ef9 tr\u1ed3ng r\u1eebng, h\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u00e3 ph\u1ea7n n\u00e0o minh ch\u1ee9ng cho nh\u1eefng cam k\u1ebft v\u00e0 tri\u1ebft l\u00fd kinh doanh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/176015\/cac-chien-dich-csr-cua-cocoon\/\" target=\"_blank\" rel=\"noopener\">C\u00e1c chi\u1ebfn d\u1ecbch CSR c\u1ee7a Cocoon: <\/a>H\u1ecdc h\u1ecfi c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\"><strong>T\u1ed5ng k\u1ebft\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 minh ch\u1ee9ng cho s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng. B\u1eb1ng c\u00e1ch b\u1ea3n \u0111\u1ecba h\u00f3a n\u1ed9i dung truy\u1ec1n th\u00f4ng v\u00e0 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 TikTok Shop, Klairs kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n<p style=\"text-align: justify;\">S\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, vi\u1ec7c l\u1eafng nghe v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u1eb7c th\u00f9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_181187\" class=\"pvc_stats total_only  \" data-element-id=\"181187\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Klairs l\u00e0 h\u00e0nh tr\u00ecnh kh\u00e9o l\u00e9o \u0111\u01b0a nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u00e0 s\u1ef1 tinh t\u1ebf c\u1ee7a m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. C\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed nh\u01b0 ng\u00e0y h\u00f4m nay Klairs \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_181187\" class=\"pvc_stats total_only  \" data-element-id=\"181187\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":95,"featured_media":181221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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