{"id":17898,"date":"2021-06-25T16:00:12","date_gmt":"2021-06-25T09:00:12","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=17898"},"modified":"2022-01-20T15:06:34","modified_gmt":"2022-01-20T08:06:34","slug":"upsell-cross-sell-bi-quyet-tang-doanh-thu-cho-doanh-nghiep-giua-mua-covid","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/17898\/upsell-cross-sell-bi-quyet-tang-doanh-thu-cho-doanh-nghiep-giua-mua-covid\/","title":{"rendered":"Upsell &#038; Cross sell l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n Upsell &#038; Cross sell hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p style=\"text-align: justify;\"><b><i>Upsell (b\u00e1n th\u00eam) v\u00e0 cross sell (b\u00e1n ch\u00e9o) l\u00e0 h\u00ecnh th\u1ee9c gia t\u0103ng doanh thu, doanh s\u1ed1 cho doanh nghi\u1ec7p th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 tr\u1ecb cao h\u01a1n ho\u1eb7c mua k\u00e8m s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 li\u00ean quan.<\/i><\/b><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17903\" src=\"\/wp-content\/uploads\/2021\/06\/upsell-cross-sell.png\" alt=\"upsell-cross-sell\" width=\"550\" height=\"340\" srcset=\"\/wp-content\/uploads\/2021\/06\/upsell-cross-sell.png 550w, \/wp-content\/uploads\/2021\/06\/upsell-cross-sell-300x185.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh d\u1ecbch b\u1ec7nh, vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n, ch\u01b0a k\u1ec3 \u0111\u1ebfn vi\u1ec7c chi ph\u00ed \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 cao g\u1ea5p 8 l\u1ea7n so v\u1edbi vi\u1ec7c khai th\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1eady gi\u1ea3i ph\u00e1p \u1edf \u0111\u00e2y l\u00e0 g\u00ec? <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c upsell, cross sell kh\u00e1ch h\u00e0ng c\u0169 ch\u00ednh l\u00e0 g\u1ee3i \u00fd gi\u00fap doanh nghi\u1ec7p v\u1eabn t\u0103ng tr\u01b0\u1edfng ngay c\u1ea3 trong m\u00f9a d\u1ecbch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 b\u00ed quy\u1ebft upsell, cross sell th\u00e0nh c\u00f4ng nh\u00e9!<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>1. Upsell l\u00e0 g\u00ec? Cross sell l\u00e0 g\u00ec?<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>Upsell l\u00e0 g\u00ec?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Upsell<\/strong> (hay c\u00f2n g\u1ecdi l\u00e0 \u201cb\u00e1n th\u00eam\u201d) l\u00e0 ho\u1ea1t \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0ng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\"><strong>V\u00ed d\u1ee5:<\/strong> thay v\u00ec mua c\u1ed1c n\u01b0\u1edbc c\u1ee1 M, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng g\u1ee3i \u00fd mua c\u1ee1 L v\u00ec c\u00f3 \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1; ho\u1eb7c thay v\u00ec mua chi\u1ebfc \u00f4 t\u00f4 \u0111\u1eddi c\u0169 th\u00ec nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n mua \u0111\u1eddi m\u1edbi h\u01a1n v\u1edbi nhi\u1ec1u gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi m\u1ee9c gi\u00e1 ph\u1ea3i chi tr\u1ea3\u2026<\/span><\/em><\/p>\n<h3 style=\"text-align: justify;\"><b>Cross sell l\u00e0 g\u00ec?<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>Cross sell<\/strong>\u00a0(hay c\u00f2n g\u1ecdi l\u00e0 \u201cb\u00e1n ch\u00e9o\u201d) l\u00e0 ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5 kh\u00e1c c\u00f3 li\u00ean quan d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua. <\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: khi b\u1ea1n mua b\u1ea3o hi\u1ec3m cho \u00f4 t\u00f4, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1eddi mua b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb b\u1ea3o v\u1ec7 cho c\u1ea3 ng\u01b0\u1eddi v\u00e0 t\u00e0i s\u1ea3n; ho\u1eb7c khi b\u1ea1n mua ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng CRM, b\u1ea1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mua th\u00eam ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd t\u00e0i li\u1ec7u, h\u1ed3 s\u01a1 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng l\u01b0u tr\u1eef c\u00e1c t\u00e0i li\u1ec7u kinh doanh ho\u1eb7c h\u1ed3 s\u01a1 d\u1ef1 \u00e1n, ch\u1ee9ng t\u1eeb mua b\u00e1n&#8230;<\/span><\/em><\/p>\n<h3 style=\"text-align: justify;\"><strong>Ph\u00e2n bi\u1ec7t gi\u1eefa Upsell v\u00e0 Cross sell<\/strong><\/h3>\n<p style=\"text-align: justify;\">Upsell v\u00e0 cross sell r\u1ea5t hay b\u1ecb hi\u1ec3u nh\u1ea7m l\u00e0 \u0111\u1ed3ng nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, hai kh\u00e1i ni\u1ec7m n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 50%; text-align: justify;\"><strong>Lo\u1ea1i th\u1ee7 thu\u1eadt<\/strong><\/td>\n<td style=\"width: 25%; text-align: justify;\"><strong>B\u1ea3n ch\u1ea5t<\/strong><\/td>\n<td style=\"width: 25%; text-align: justify;\"><strong>V\u00ed d\u1ee5<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; text-align: justify;\"><strong>Upsell<\/strong><\/td>\n<td style=\"width: 25%; text-align: justify;\">B\u1ea3n ch\u1ea5t th\u1ee7 thu\u1eadt n\u00e0y l\u00e0 k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn phi\u00ean b\u1ea3n cao c\u1ea5p, \u0111\u1eaft ti\u1ec1n h\u01a1n trong c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m.<\/td>\n<td style=\"width: 25%; text-align: justify;\">G\u00f3i Premium c\u1ee7a Netflix, so v\u1edbi g\u00f3i Standard v\u1edbi gi\u00e1 r\u1ebb v\u00e0 \u00edt t\u00ednh n\u0103ng h\u01a1n.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%; text-align: justify;\"><strong>Cross sell<\/strong><\/td>\n<td style=\"width: 25%; text-align: justify;\">Th\u1ee7 thu\u1eadt n\u00e0y l\u1ea1i h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng mua c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m ch\u00ednh. C\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m n\u00e0y th\u01b0\u1eddng mang t\u00ednh b\u1ed5 tr\u1ee3 v\u00e0 th\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua ch\u00fang m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb v\u00e0 \u0111\u1ed9c l\u1eadp.<\/td>\n<td style=\"width: 25%; text-align: justify;\">Nh\u01b0 khi b\u1ea1n s\u1eeda v\u00e0 b\u1ea3o tr\u00ec xe h\u01a1i \u0111\u1ecbnh k\u1ef3, c\u1eeda ti\u1ec7m th\u01b0\u1eddng ch\u00e0o m\u1eddi b\u1ea1n d\u1ecbch v\u1ee5 r\u1eeda xe \u0111\u00ednh k\u00e8m v\u1edbi vi\u1ec7c thay d\u1ea7u nh\u1edbt v\u00e0 ki\u1ec3m tra ph\u1ee5 t\u00f9ng xe ch\u1eb3ng h\u1ea1n.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u1ea3 hai h\u00ecnh th\u1ee9c b\u00e1n n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n doanh thu v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p v\u1eabn t\u0103ng tr\u01b0\u1edfng ngay c\u1ea3 trong m\u00f9a d\u1ecbch. <\/span><\/p>\n<h2 style=\"text-align: center;\"><b>H\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n upsell v\u00e0 cross sell<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00e1n th\u00eam, b\u00e1n ch\u00e9o c\u0169ng \u0111\u1ec1u l\u00e0 \u201cb\u00e1n h\u00e0ng\u201d v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau t\u0103ng doanh thu, doanh s\u1ed1 cho doanh nghi\u1ec7p. \u0110\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft 10 y\u1ebfu t\u1ed1 c\u00f3 t\u00ednh ch\u1ea5t quy\u1ebft \u0111\u1ecbnh d\u01b0\u1edbi \u0111\u00e2y: <\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.1. X\u00e1c \u0111\u1ecbnh chi\u1ebfn thu\u1eadt: Upsell hay Cross selli<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c upsell hay cross sell ph\u1ea7n l\u1edbn ph\u1ee5 thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n sau \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upsell: b\u1ea1n ch\u1ec9 kinh doanh c\u00f3 1 lo\u1ea1i s\u1ea3n ph\u1ea9m (\u00f4 t\u00f4 4 ch\u1ed7) nh\u01b0ng l\u1ea1i c\u00f3 nhi\u1ec1u d\u00f2ng xe, h\u00e3ng xe. Khi n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 upsell c\u00e1c \u0111\u1eddi xe m\u1edbi h\u01a1n, cao c\u1ea5p h\u01a1n (t\u00f9y theo s\u1edf th\u00edch, m\u1ee9c chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross sell: b\u1ea1n kinh doanh \u00f4 t\u00f4 v\u00e0 c\u00f3 li\u00ean k\u1ebft v\u1edbi b\u1ea3o hi\u1ec3m phi nh\u00e2n th\u1ecd, nh\u00e2n th\u1ecd. Khi \u0111\u00f3, b\u1ea1n s\u1ebd cross sell \u0111\u1ec3 m\u1eddi kh\u00e1ch h\u00e0ng mua th\u00eam b\u1ea3o hi\u1ec3m b\u1ea3o v\u1ec7 \u00f4 t\u00f4 v\u00e0 con ng\u01b0\u1eddi. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c cho cross sell: b\u1ea1n kinh doanh ph\u1ea7n m\u1ec1m, trong \u0111\u00f3 c\u00f3 nhi\u1ec1u ph\u1ea7n m\u1ec1m kh\u00e1c nhau (qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n, ph\u1ea7n m\u1ec1m CRM\u2026), c\u00e1c ph\u1ea7n m\u1ec1m n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi nhau \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft t\u1ed1t h\u01a1n b\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo \u0111\u00f3, n\u1ebfu kh\u00e1ch h\u00e0ng mua ph\u1ea7n m\u1ec1m CRM, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng mua ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n h\u00f3a, ti\u1ebft ki\u1ec7m th\u1eddi gian trong vi\u1ec7c b\u00e0n giao, nh\u1eadp li\u1ec7u th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u00f9ng th\u00f4ng tin \u0111\u01a1n h\u00e0ng c\u1ee7a kh\u00e1ch.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u00ean \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c b\u00e1n th\u00eam, b\u00e1n ch\u00e9o d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m, ngo\u00e0i ra b\u1ea1n c\u00f2n c\u1ea7n d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 kh\u00e1ch h\u00e0ng &#8211; s\u1ebd \u0111\u01b0\u1ee3c n\u00eau c\u1ee5 th\u1ec3 trong n\u1ed9i dung ti\u1ebfp theo.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong Marketing, b\u00e1n h\u00e0ng, y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh giao d\u1ecbch c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng ph\u1ee5 thu\u1ed9c vi\u1ec7c b\u1ea1n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u00e2u. Trong upsell, cross sell c\u0169ng v\u1eady!<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17904\" src=\"\/wp-content\/uploads\/2021\/06\/customer.png\" alt=\"customer\" width=\"600\" height=\"355\" srcset=\"\/wp-content\/uploads\/2021\/06\/customer.png 800w, \/wp-content\/uploads\/2021\/06\/customer-300x177.png 300w, \/wp-content\/uploads\/2021\/06\/customer-768x454.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd \u0111\u1eb7t ra c\u00e2u h\u1ecfi: l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u00f4i th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh? <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1ch duy nh\u1ea5t l\u00e0 d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c ghi nh\u1eadn theo th\u1eddi gian v\u00e0 l\u01b0u tr\u1eef trong Excel hay <\/span><a href=\"https:\/\/amis.misa.vn\/9691\/phan-mem-crm-tot-nhat-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\"><b>ph\u1ea7n m\u1ec1m CRM<\/b><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ebd g\u1ed3m: th\u00f4ng tin c\u00e1 nh\u00e2n (h\u1ecd t\u00ean, ng\u00e0y sinh, email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, \u0111\u1ecba ch\u1ec9), h\u00e0ng h\u00f3a \u0111\u00e3 mua, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c &#8211; ph\u1ea3n h\u1ed3i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qua \u0111\u00f3, b\u1ea1n th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1, ph\u00e2n lo\u1ea1i c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Th\u00eam m\u1ed9t g\u1ee3i \u00fd cho \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n, \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, h\u00e3y gi\u1eef li\u00ean l\u1ea1c v\u00e0 th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd th\u00f4ng qua c\u00f4ng t\u00e1c h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u00ean Excel ho\u1eb7c ph\u1ea7n m\u1ec1m CRM (khuy\u1ebfn ngh\u1ecb d\u00f9ng CRM \u0111\u1ec3 l\u01b0u tr\u1eef d\u1ec5 d\u00e0ng, tr\u00e1nh b\u1ecb s\u1eeda &#8211; x\u00f3a ho\u1eb7c \u0111\u00e1nh c\u1eafp d\u1eef li\u1ec7u. \u0110\u1eb7c bi\u1ec7t, CRM gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1ec3 tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u theo c\u00e1c ti\u00eau ch\u00ed mong mu\u1ed1n).<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3. B\u1eaft \u0111\u1ea7u v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong kho d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u lo\u1ea1i kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh b\u1edfi h\u1ecd l\u00e0 ng\u01b0\u1eddi hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a b\u1ea1n. <\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17905\" src=\"\/wp-content\/uploads\/2021\/06\/Loyalty-customer.jpg\" alt=\"Loyalty-customer\" width=\"600\" height=\"400\" srcset=\"\/wp-content\/uploads\/2021\/06\/Loyalty-customer.jpg 626w, \/wp-content\/uploads\/2021\/06\/Loyalty-customer-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c \u00fd ki\u1ebfn \u200b\u200bph\u1ea3n h\u1ed3i \u0111\u1ec3 ghi nh\u1eadn v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch ti\u1ebfp theo cho nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u thu\u1eadn l\u1ee3i kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 v\u1ec1 doanh thu, doanh s\u1ed1 m\u00e0 c\u00f2n gi\u00fap t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 s\u1ef1 h\u1ee9ng kh\u1edfi cho \u0111\u1ed9i ng\u0169 kinh doanh.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>4. X\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch b\u1ea1n \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem h\u1ecd c\u00f3 ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng hay kh\u00f4ng, b\u1ea1n c\u0169ng c\u1ea7n ki\u1ec3m tra t\u1eebng l\u1ea7n mua h\u00e0ng \u0111\u1ec3 xem x\u00e9t c\u00f3 n\u00ean b\u00e1n th\u00eam, b\u00e1n ch\u00e9o cho kh\u00e1ch h\u00e0ng hay kh\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00e0 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1ea5t kh\u00e1ch h\u00e0ng c\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u00e1n th\u00eam, b\u00e1n ch\u00e9o hay kh\u00f4ng, b\u1ea1n c\u1ea7n h\u1ecfi ba c\u00e2u h\u1ecfi sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u1ecbnh gi\u1edbi thi\u1ec7u c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3 kh\u00f4ng? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng chi tr\u1ea3 nhi\u1ec1u h\u01a1n d\u1ef1 ki\u1ebfn tr\u01b0\u1edbc \u0111\u00f3 kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi cho b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o trong s\u1ed1 nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y l\u00e0 \u201ckh\u00f4ng\u201d, b\u1ea1n n\u00ean t\u1ea1m d\u1eebng vi\u1ec7c upsell, cross sell \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i r\u1ea5t t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng doanh thu, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ea5y tho\u1ea3i m\u00e1i, s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn nh\u1eefng \u0111\u1ec1 xu\u1ea5t \u0111\u00f3 kh\u00f4ng. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>5. X\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng mua l\u1ea7n \u0111\u1ea7u ti\u00ean, ch\u1eafc h\u1eb3n b\u1ea1n hi\u1ec3u r\u1eb1ng kh\u00f4ng n\u00ean d\u1ed3n d\u1eadp \u0111\u01b0a ra qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u1ecd \u0111\u1ebfn \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m A, v\u1edbi nhu c\u1ea7u l\u00e0 B, \u0111\u1eebng c\u1ed1 g\u1eafng m\u1eddi h\u1ecd mua th\u00eam v\u1edbi m\u1ee9c cao h\u01a1n l\u00e0 B\u2019 hay v\u1ed9i v\u00e0ng ch\u00e0o b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m C, r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c g\u00ec m\u00e0 r\u1ed3i g\u00e2y \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e3y gi\u00fap h\u1ecd l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi mong mu\u1ed1n hi\u1ec7n t\u1ea1i tr\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 s\u1ef1 tr\u1ea3i nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0 kh\u00e1ch h\u00e0ng, d\u1ef1a v\u00e0o nh\u1eefng ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong h\u1ed3 s\u01a1, h\u00e3y xem x\u00e9t s\u1ea3n ph\u1ea9m g\u00ec c\u00f3 th\u1ec3 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft t\u1ed1t h\u01a1n n\u1eefa v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i ho\u1eb7c d\u1ef1a tr\u00ean \u0111o\u00e1n \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u1ec1 nhu c\u1ea7u m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ph\u00e1t sinh. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, h\u00e3y d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c upsell hay cross sell v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u00fang s\u1ea3n ph\u1ea9m. Khi \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t h\u00e0i l\u00f2ng v\u00e0 s\u1eb5n s\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>6. \u0110\u1eebng \u0111\u01b0a ra qu\u00e1 nhi\u1ec1u \u0111\u1ec1 xu\u1ea5t<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u1ed7i sai th\u01b0\u1eddng g\u1eb7p \u1edf nh\u1eefng nh\u00e2n vi\u00ean kinh doanh ch\u00ednh l\u00e0 ngay khi nh\u1eadn th\u1ea5y c\u00f3 c\u01a1 h\u1ed9i upsell, cross sell l\u00e0 ngay l\u1eadp t\u1ee9c gi\u1edbi thi\u1ec7u r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u1edbi hy v\u1ecdng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i tr\u01b0\u1edbc nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn. Cu\u1ed1i c\u00f9ng, h\u1ecd ch\u1ecdn gi\u1ea3i ph\u00e1p \u201can to\u00e0n\u201d nh\u1ea5t l\u00e0: kh\u00f4ng mua.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e3y nh\u1edb r\u1eb1ng, m\u1eb7c d\u00f9 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n ra nh\u01b0ng b\u1ea1n c\u1ea7n \u01b0u ti\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>7. X\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/b><\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17908\" src=\"\/wp-content\/uploads\/2021\/06\/time-to-sell.png\" alt=\"time-to-sell\" width=\"550\" height=\"340\" srcset=\"\/wp-content\/uploads\/2021\/06\/time-to-sell.png 550w, \/wp-content\/uploads\/2021\/06\/time-to-sell-300x185.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c b\u1ea1n c\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c b\u00e1n th\u00eam, b\u00e1n ch\u00e9o hay kh\u00f4ng ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m b\u00e1n. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u01b0\u1eddng n\u00f4n n\u00f3ng \u0111\u1ec3 b\u00e1n k\u00e8m trong khi kh\u00e1ch h\u00e0ng ch\u01b0a th\u1ef1c s\u1ef1 s\u1eb5n s\u00e0ng \u0111\u1ec3 mua. \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng khi\u1ebfn b\u1ea1n kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng m\u00e0 c\u00f2n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1 t\u1ec7.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd h\u1ecfi: v\u1eady c\u00f3 quy t\u1eafc n\u00e0o v\u1ec1 th\u1eddi gian kh\u00f4ng? Th\u1ef1c ra kh\u00f4ng c\u00f3 quy t\u1eafc, quy \u0111\u1ecbnh c\u1ee9ng, \u0111i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean c\u01a1 s\u1edf \u0111o\u00e1n \u0111\u1ecbnh t\u1eebng tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng nh\u01b0: <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o, c\u00f3 c\u1ea7n thi\u1ebft ph\u1ea3i t\u0103ng s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng \u0111\u00e3 mua kh\u00f4ng ho\u1eb7c c\u00f3 c\u1ea7n mua s\u1ea3n ph\u1ea9m ph\u1ee5 tr\u1ee3 \u0111\u1ec3 x\u1eed l\u00fd t\u1ed1t v\u1ea5n \u0111\u1ec1 h\u01a1n hay kh\u00f4ng? C\u00f3 c\u1ea7n mua ngay b\u00e2y gi\u1edd kh\u00f4ng hay sau bao l\u00e2u l\u00e0 t\u1ed1t nh\u1ea5t?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau bao l\u00e2u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd ph\u00e1t sinh nhu c\u1ea7u (\u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i th\u1eadt am hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0nh vi c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 tr\u01b0\u1edbc \u0111\u00f3).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qua trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft nhanh nh\u1eefng kh\u00f3 kh\u0103n h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 ngay l\u1eadp t\u1ee9c li\u00ean h\u1ec7 \u0111\u1ebfn s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n gi\u1edbi thi\u1ec7u ngay v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>8. C\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/b><\/h3>\n<p style=\"text-align: justify;\"><b>C\u00e1 nh\u00e2n h\u00f3a <\/b><span style=\"font-weight: 400;\">l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ee7a Marketing, b\u00e1n h\u00e0ng (Sales) hi\u1ec7n \u0111\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00e0ng \u0111\u00fang h\u01a1n trong up sell, cross sell b\u1edfi b\u1ea1n kh\u00f4ng th\u1ec3 ch\u00e0o m\u1eddi, g\u1ee3i \u00fd mua th\u00eam s\u1ea3n ph\u1ea9m kh\u00e1c n\u1ebfu n\u00f3 kh\u00f4ng h\u1ec1 ph\u00f9 h\u1ee3p ho\u1eb7c c\u1ea7n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17909\" src=\"\/wp-content\/uploads\/2021\/06\/personalize-scaled.jpg\" alt=\"personalize\" width=\"600\" height=\"436\" srcset=\"\/wp-content\/uploads\/2021\/06\/personalize-scaled.jpg 2560w, \/wp-content\/uploads\/2021\/06\/personalize-300x218.jpg 300w, \/wp-content\/uploads\/2021\/06\/personalize-1024x745.jpg 1024w, \/wp-content\/uploads\/2021\/06\/personalize-768x559.jpg 768w, \/wp-content\/uploads\/2021\/06\/personalize-1536x1117.jpg 1536w, \/wp-content\/uploads\/2021\/06\/personalize-2048x1490.jpg 2048w, \/wp-content\/uploads\/2021\/06\/personalize-324x235.jpg 324w, \/wp-content\/uploads\/2021\/06\/personalize-648x470.jpg 648w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Do v\u1eady, khi th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh up sell, cross sell, b\u1ea1n c\u1ea7n ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m c\u00f3 chung ti\u00eau ch\u00ed &#8211; nh\u00f3m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ebfn h\u1ecd v\u1edbi c\u00f9ng m\u1ed9t n\u1ed9i dung. <\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i, l\u0129nh v\u1ef1c h\u00e0ng \u0111i\u1ec7n t\u1eed \u0111i\u1ec7n l\u1ea1nh \u0111\u00e3 mua ph\u1ea7n m\u1ec1m K\u1ebf to\u00e1n MISA v\u00e0o th\u1eddi \u0111i\u1ec3m 10 th\u00e1ng tr\u01b0\u1edbc \u0111\u1ec3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn h\u1ecd gi\u1ea3i ph\u00e1p AMIS CRM Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. <\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 tr\u00ean \u0111\u00e3 minh h\u1ecda t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee5 th\u1ec3 m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed ch\u00ednh, qua \u0111\u00e2y, c\u00e1c th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n n\u00eau \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u00e0 s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng th\u00eam ph\u1ea7n m\u1ec1m AMIS CRM gi\u00fap qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd h\u01a1n hi\u1ec7u qu\u1ea3 kinh doanh c\u0169ng nh\u01b0 gi\u00fap t\u0103ng n\u0103ng su\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn, b\u1ea1n h\u00e3y t\u00edch c\u1ef1c trao \u0111\u1ed5i, l\u1eafng nghe kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u c\u1ee7a h\u1ecd, qua \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>9. H\u00e3y gi\u00fap kh\u00e1ch h\u00e0ng mua<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng r\u1ea5t th\u00f4ng th\u00e1i, h\u1ecd \u0111\u1ee7 th\u00f4ng minh v\u00e0 s\u1ef1 nh\u1ea1y c\u1ea3m \u0111\u1ec3 nh\u1eadn ra ngay r\u1eb1ng b\u1ea1n c\u00f3 \u0111ang c\u1ed1 g\u1eafng b\u00e1n cho h\u1ecd m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 hay kh\u00f4ng. N\u1ebfu b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3, t\u1ec9 l\u1ec7 t\u1eeb ch\u1ed1i s\u1ebd lu\u00f4n \u1edf m\u1ee9c r\u1ea5t cao. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tuy nhi\u00ean, n\u1ebfu b\u1ea1n thay \u0111\u1ed5i t\u00e2m th\u1ebf \u201cgi\u00fap kh\u00e1ch h\u00e0ng mua thay v\u00ec c\u1ed1 g\u1eafng b\u00e1n\u201d th\u00ec vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd theo h\u01b0\u1edbng gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng, mang l\u1ea1i cho h\u1ecd nhi\u1ec1u l\u1eddi khuy\u00ean gi\u00e1 tr\u1ecb, h\u1eefu \u00edch thay v\u00ec th\u00fac gi\u1ee5c kh\u00e1ch h\u00e0ng mua th\u00eam trong khi h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n vi\u00ean kinh doanh, b\u00e1n h\u00e0ng l\u00e0 ph\u1ea3i hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 kh\u00e1ch h\u00e0ng r\u1ea5t r\u00f5 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng cu\u1ed9c trao \u0111\u1ed5i, th\u01b0\u01a1ng th\u1ea3o su\u00f4n s\u1ebb, tr\u00ean tinh th\u1ea7n \u0111\u00f3n nh\u1eadn h\u00e0o h\u1ee9ng t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>10. D\u00e0nh cho kh\u00e1ch h\u00e0ng nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn nh\u1ea5t<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c th\u1ef1c hi\u1ec7n upsell, cross sell nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m b\u1edfi n\u00f3 \u0111\u00e1nh \u0111\u00fang nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17913\" src=\"\/wp-content\/uploads\/2021\/06\/promotion.jpg\" alt=\"promotion\" width=\"626\" height=\"391\" srcset=\"\/wp-content\/uploads\/2021\/06\/promotion.jpg 626w, \/wp-content\/uploads\/2021\/06\/promotion-300x187.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 c\u00f3 v\u1eady, kh\u00e1ch h\u00e0ng c\u00f2n b\u1ecb thu h\u00fat b\u1edfi c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn. \u0110\u00e2y v\u1eeba l\u00e0 \u201cc\u00e1i c\u1edb\u201d b\u1ea1n n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng nh\u01b0 \u201cm\u00f3n qu\u00e0\u201d b\u1ea1n d\u00e0nh cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed c\u0169ng gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng th\u1eed s\u1ea3n ph\u1ea9m b\u1ea1n gi\u1edbi thi\u1ec7u, ph\u00e1 b\u1ecf m\u1ecdi r\u00e0o c\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng th\u1ee9 m\u1edbi m\u1ebb.<\/span><\/p>\n<h2 style=\"text-align: center;\"><b>C\u00e1ch\u00a0 l\u00e0m Upsell, Cross sell hi\u1ec7u qu\u1ea3 b\u1eb1ng ph\u1ea7n m\u1ec1m CRM<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Th\u1eddi \u0111\u1ea1i c\u1ee7a c\u00f4ng ngh\u1ec7, n\u1ebfu b\u1ea1n b\u1ecf qua y\u1ebfu t\u1ed1 n\u00e0y th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t thi\u1ebfu s\u00f3t l\u1edbn v\u00e0 \u0111\u00e3 b\u1ecf qua ngu\u1ed3n l\u1ef1c r\u1ea5t tuy\u1ec7t v\u1eddi cho chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng trong m\u00f9a d\u1ecbch n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7, hay ch\u00ednh x\u00e1c l\u00e0 c\u00f4ng c\u1ee5 ch\u00fang ta nh\u1eafc t\u1edbi \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 <\/span><a href=\"https:\/\/amis.misa.vn\/9691\/phan-mem-crm-tot-nhat-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\"><b>ph\u1ea7n m\u1ec1m CRM<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng. CRM \u0111\u01b0\u1ee3c xem nh\u01b0 \u201ctr\u1ee3 th\u1ee7\u201d \u0111\u1eafc l\u1ef1c cho c\u00e1c tr\u01b0\u1edfng ph\u00f2ng\/ gi\u00e1m \u0111\u1ed1c kinh doanh v\u00e0 CEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15333\" src=\"\/wp-content\/uploads\/2021\/05\/Mobile-CRM.png\" alt=\"Mobile CRM\" width=\"960\" height=\"689\" srcset=\"\/wp-content\/uploads\/2021\/05\/Mobile-CRM.png 960w, \/wp-content\/uploads\/2021\/05\/Mobile-CRM-300x215.png 300w, \/wp-content\/uploads\/2021\/05\/Mobile-CRM-768x551.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi ph\u1ea7n m\u1ec1m CRM, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 vi\u1ec7c upsell v\u00e0 cross sell b\u1edfi:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM gi\u00fap b\u1ed9 ph\u1eadn Marketing, b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng chi ti\u1ebft, kh\u00f4ng ch\u1ec9 l\u01b0u tr\u1eef th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc m\u00e0 c\u00f2n c\u1ea3 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c, mua h\u00e0ng, c\u0169ng c\u00e1c d\u1eef li\u1ec7u kh\u00e1c nh\u01b0 h\u00e0nh vi, m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3 b\u1ea1n s\u1ebd c\u00e1 nh\u00e2n h\u00f3a c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec1 xu\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng k\u00e8m th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh nhi\u1ec1u nh\u00f3m: vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng; qua \u0111\u00e2y, c\u00e1c nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n vi\u1ec7c ch\u00e0o h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ngay tr\u00ean CRM qua email v\u00e0 \u0111i\u1ec7n tho\u1ea1i.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16296 aligncenter\" src=\"\/wp-content\/uploads\/2021\/06\/Dinh-huong-kinh-doanh.png\" alt=\"Dinh-huong-kinh-doanh\" width=\"505\" height=\"320\" srcset=\"\/wp-content\/uploads\/2021\/06\/Dinh-huong-kinh-doanh.png 505w, \/wp-content\/uploads\/2021\/06\/Dinh-huong-kinh-doanh-300x190.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u00fap b\u1ea1n h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch b\u1ea1n upsell, cross sale tr\u00ean CRM, t\u00f4i s\u1ebd m\u00f4 t\u1ea3 nh\u01b0 sau: <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ec3 b\u1eaft \u0111\u1ea7u l\u00ean k\u1ebf ho\u1ea1ch upsell, cross sell, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, v\u00ed d\u1ee5: t\u0103ng 10% doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean c\u01a1 s\u1edf khai th\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 trong th\u00e1ng 6.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp theo, b\u1ea1n xu\u1ea5t th\u00f4ng tin c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn (c\u00f3 th\u1ec3 l\u00e0 theo doanh thu, doanh s\u1ed1, m\u1eb7t h\u00e0ng \u0111\u00e3 mua\u2026) t\u1eeb kho d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u00e3 l\u01b0u tr\u1eef tr\u00ean <\/span><b>ph\u1ea7n m\u1ec1m CRM. <\/b><span style=\"font-weight: 400;\">Th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c l\u00e0: h\u1ecd t\u00ean, \u0111\u1ecba ch\u1ec9, li\u00ean h\u1ec7, h\u00e0ng h\u00f3a \u0111\u00e3 mua, gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng\/ \u0111\u01a1n h\u00e0ng, c\u00e1ch mua h\u00e0ng, nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb tr\u01b0\u1edbc &#8211; trong &#8211; sau khi mua h\u00e0ng, v.v.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau \u0111\u00f3, b\u1ea1n ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 xu\u1ea5t t\u1eeb CRM v\u00e0 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111\u00e3 ph\u00e2n t\u00edch, b\u1ea1n quy\u1ebft \u0111\u1ecbnh n\u00ean upsell hay cross sell, b\u00e1n s\u1ea3n ph\u1ea9m g\u00ec, ch\u01b0\u01a1ng tr\u00ecnh &#8211; ch\u00ednh s\u00e1ch b\u00e1n ra sao, ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng theo h\u00ecnh th\u1ee9c n\u00e0o (qua \u0111i\u1ec7n tho\u1ea1i, email, tin nh\u1eafn). H\u00e3y ch\u00fa \u00fd, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i hay gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam n\u00e0o \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c ch\u00e0o h\u00e0ng n\u00e0y ngay tr\u00ean CRM, to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u1ec3 ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0o l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c trong h\u1ed3 s\u01a1 tr\u00ean CRM.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u1ee9 nh\u01b0 v\u1eady, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng nhi\u1ec1u l\u00ean, \u0111i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 t\u1eebng b\u01b0\u1edbc t\u1ed1i \u01b0u k\u1ebf ho\u1ea1ch, chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng sao cho \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, CRM l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c hi\u1ec7n upsell, cross sell, \u0111\u00f3 l\u00e0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> Gi\u00fap b\u1ea1n c\u00f3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ee7 chi ti\u1ebft \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng k\u1ebf ho\u1ea1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> Th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c upsell, cross sell ngay tr\u00ean ph\u1ea7n m\u1ec1m.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/register\/?appcode=CRM&amp;_ga=2.93441241.576347478.1620615105-587011618.1608082404&amp;utm_source=NT_BHMKT&amp;utm_medium=Blog_CRM&amp;utm_campaign=CLBH_Upsell%20%26%20Cross%20sell%3A%20B%C3%AD%20quy%E1%BA%BFt%20t%C4%83ng%20doanh%20thu%20cho%20doanh%20nghi%E1%BB%87p%20gi%E1%BB%AFa%20m%C3%B9a%20COVID&amp;utm_term=%C4%90KTN_Form\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17846\" src=\"\/wp-content\/uploads\/2021\/04\/5421636-Recovered-01.png\" alt=\"\" width=\"223\" height=\"68\" srcset=\"\/wp-content\/uploads\/2021\/04\/5421636-Recovered-01.png 331w, \/wp-content\/uploads\/2021\/04\/5421636-Recovered-01-300x92.png 300w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\"><b>M\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng khi upsell v\u00e0 cross sell<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Upsell, cross sell l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng trong m\u00f9a d\u1ecbch. Tuy nhi\u00ean, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n nh\u1eadn l\u1ea1i nh\u1eefng ph\u1ea3n \u1ee9ng kh\u00f4ng mong mu\u1ed1n t\u1eeb kh\u00e1ch h\u00e0ng. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd s\u1ebd gi\u00fap cho b\u1ea1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3 b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5 ngo\u00e0i nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ecbnh mua. Do v\u1eady, vi\u1ec7c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n kh\u00e9o l\u00e9o d\u1ef1a tr\u00ean c\u01a1 s\u1edf b\u1ea1n \u0111\u00e3 <\/span><span style=\"font-weight: 400;\">\u0111o\u00e1n \u0111\u1ecbnh t\u01b0\u01a1ng \u0111\u1ed1i ch\u00ednh x\u00e1c nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng n\u00ean \u0111\u1ec1 xu\u1ea5t mua th\u00eam ho\u1eb7c mua k\u00e8m n\u1ebfu kh\u00f4ng nh\u1eadn th\u1ea5y s\u1ef1 li\u00ean quan ho\u1eb7c c\u1ea7n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ecdi k\u1ef9 x\u1ea3o, k\u1ef9 thu\u1eadt \u0111\u1ec3 up sell, cross sell, ch\u1ed1t sales \u0111\u1ec1u s\u1ebd khi\u1ebfn b\u1ea1n kh\u00f4ng nh\u1eefng kh\u00f4ng c\u00f3 th\u00eam kh\u00e1ch h\u00e0ng m\u00e0 h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn doanh nghi\u1ec7p s\u1ebd gi\u1ea3m s\u00fat nghi\u00eam tr\u1ecdng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17916\" src=\"\/wp-content\/uploads\/2021\/06\/upsell.jpg\" alt=\"upsell\" width=\"600\" height=\"600\" srcset=\"\/wp-content\/uploads\/2021\/06\/upsell.jpg 626w, \/wp-content\/uploads\/2021\/06\/upsell-300x300.jpg 300w, \/wp-content\/uploads\/2021\/06\/upsell-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>5. K\u1ebft lu\u1eadn<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Upsell, cross sell l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng t\u1ed1t ngay c\u1ea3 trong nh\u1eefng ho\u00e0n c\u1ea3nh v\u00e0 \u0111i\u1ec1u ki\u1ec7n kh\u00f3 kh\u0103n nh\u01b0 d\u1ecbch b\u1ec7nh hi\u1ec7n nay. \u0110\u1ec3 th\u1ef1c hi\u1ec7n b\u00e1n th\u00eam, b\u00e1n ch\u00e9o hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u00f9ng nh\u1eefng mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m CRM s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o l\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ea7y \u0111\u1ee7, chi ti\u1ebft v\u00e0 th\u1ef1c hi\u1ec7n vi\u1ec7c b\u00e1n h\u00e0ng ngay tr\u00ean ph\u1ea7n m\u1ec1m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed ph\u1ea7n m\u1ec1m CRM, h\u00e3y \u0111\u0103ng k\u00fd t\u1ea1i \u0111\u00e2y nh\u00e9:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/dang-ky-tu-van\/?p=amis-crm&amp;utm_source=NT_BHMKT&amp;utm_medium=Blog_CRM&amp;utm_campaign=CLBH_Upsell%20%26%20Cross%20sell%3A%20B%C3%AD%20quy%E1%BA%BFt%20t%C4%83ng%20doanh%20thu%20cho%20doanh%20nghi%E1%BB%87p%20gi%E1%BB%AFa%20m%C3%B9a%20COVID&amp;utm_term=%C4%90KTN_Form\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17849 aligncenter\" src=\"\/wp-content\/uploads\/2021\/04\/5421636-Recovered-04.png\" alt=\"\" width=\"246\" height=\"75\" srcset=\"\/wp-content\/uploads\/2021\/04\/5421636-Recovered-04.png 331w, \/wp-content\/uploads\/2021\/04\/5421636-Recovered-04-300x92.png 300w\" sizes=\"(max-width: 246px) 100vw, 246px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"Upsell l\u00e0 g\u00ec?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Upsell (hay c\u00f2n g\u1ecdi l\u00e0 \u201cb\u00e1n th\u00eam\u201d) l\u00e0 ho\u1ea1t \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0ng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Cross - selling l\u00e0 g\u00ec?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Cross selling (hay c\u00f2n g\u1ecdi l\u00e0 \u201cb\u00e1n ch\u00e9o\u201d) l\u00e0 ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m - d\u1ecbch v\u1ee5 kh\u00e1c c\u00f3 li\u00ean quan d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u00e0 xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Ph\u00e2n bi\u1ec7t gi\u1eefa Upsell v\u00e0 Cross-selling\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Upsell: B\u1ea3n ch\u1ea5t th\u1ee7 thu\u1eadt n\u00e0y l\u00e0 k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng l\u1ef1a ch\u1ecdn phi\u00ean b\u1ea3n cao c\u1ea5p, \u0111\u1eaft ti\u1ec1n h\u01a1n trong c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m. \nCross-selling: Th\u1ee7 thu\u1eadt n\u00e0y l\u1ea1i h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng mua c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m ch\u00ednh. C\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m n\u00e0y th\u01b0\u1eddng mang t\u00ednh b\u1ed5 tr\u1ee3 v\u00e0 th\u01b0\u1eddng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua ch\u00fang m\u1ed9t c\u00e1ch ri\u00eang l\u1ebb v\u00e0 \u0111\u1ed9c l\u1eadp.\"\n    }\n  }]\n}\n<\/script><\/p>\n<p><strong>Tham kh\u1ea3o th\u00eam m\u1ed9t s\u1ed1 b\u00e0i vi\u1ebft hay kh\u00e1c:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/amis.misa.vn\/22073\/ky-nang-ban-hang-chuyen-nghiep\/\">11 K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng nh\u00e2n vi\u00ean kinh doanh PH\u1ea2I C\u00d3!<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/amis.misa.vn\/18712\/6-buoc-de-xac-dinh-thi-truong-muc-tieu-chuan-nhat\/\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec &amp; 6 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 cho m\u1ecdi Doanh Nghi\u1ec7p<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/amis.misa.vn\/20192\/quy-trinh-ban-hang-cong-ty-thuong-mai\/\">Quy tr\u00ecnh b\u00e1n h\u00e0ng 7 b\u01b0\u1edbc chu\u1ea9n cho c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i<\/a><\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_17898\" class=\"pvc_stats total_only  \" data-element-id=\"17898\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Upsell (b\u00e1n th\u00eam) v\u00e0 cross sell (b\u00e1n ch\u00e9o) l\u00e0 h\u00ecnh th\u1ee9c gia t\u0103ng doanh thu, doanh s\u1ed1 cho doanh nghi\u1ec7p th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 tr\u1ecb cao h\u01a1n ho\u1eb7c mua k\u00e8m s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 li\u00ean quan. 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