{"id":178961,"date":"2024-11-14T16:44:27","date_gmt":"2024-11-14T09:44:27","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=178961"},"modified":"2024-11-14T16:44:27","modified_gmt":"2024-11-14T09:44:27","slug":"chien-luoc-marketing-cua-coolmate","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/178961\/chien-luoc-marketing-cua-coolmate\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate &#8211; Startup eCommerce n\u1ed5i b\u1eadt"},"content":{"rendered":"<p style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u1eddi trang nam t\u1ea1i Vi\u1ec7t Nam ng\u00e0y c\u00e0ng c\u1ea1nh tranh, Coolmate \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh nh\u01b0 m\u1ed9t ng\u00f4i sao s\u00e1ng v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1. T\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh F2C (Factory-to-Consumer) \u0111\u1ebfn vi\u1ec7c \u0111\u1ea9y m\u1ea1nh c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, <strong>chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate<\/strong> \u0111\u00e3 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c nh\u1eefng \u0111i\u1ec3m th\u00fa v\u1ecb trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate v\u00e0 t\u00ecm hi\u1ec3u l\u00fd do th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n<h2><strong>Gi\u1edbi thi\u1ec7u v\u1ec1 Coolmate<\/strong><\/h2>\n<h3><strong>Coolmate c\u1ee7a n\u01b0\u1edbc n\u00e0o?<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-179053\" src=\"\/wp-content\/uploads\/2024\/11\/1682678059_TchCQ.png\" alt=\"chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a coolmate\" width=\"1200\" height=\"472\" srcset=\"\/wp-content\/uploads\/2024\/11\/1682678059_TchCQ.png 1200w, \/wp-content\/uploads\/2024\/11\/1682678059_TchCQ-500x197.png 500w, \/wp-content\/uploads\/2024\/11\/1682678059_TchCQ-1024x403.png 1024w, \/wp-content\/uploads\/2024\/11\/1682678059_TchCQ-768x302.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify;\">Coolmate l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam ra \u0111\u1eddi v\u00e0o n\u0103m 2019. V\u1edbi s\u1ee9 m\u1ec7nh mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y tinh t\u1ebf, Coolmate nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">Kh\u00e1c v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang truy\u1ec1n th\u1ed1ng, Coolmate \u0111\u00e3 t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh tr\u1ef1c tuy\u1ebfn (F2C &#8211; Factory-to-Consumer) nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang nam gi\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n<p style=\"text-align: justify;\">N\u0103m 2021, nh\u1edd s\u1ef1 b\u00f9ng n\u1ed5 sau khi tham gia ch\u01b0\u01a1ng tr\u00ecnh Shark Tank Vi\u1ec7t Nam, doanh thu c\u1ee7a Coolmate \u0111\u00e3 t\u0103ng g\u1ea5p 3 l\u1ea7n l\u00ean 137 t\u1ef7 \u0111\u1ed3ng. Ch\u1ec9 trong v\u00f2ng 5 ng\u00e0y sau ch\u01b0\u01a1ng tr\u00ecnh, doanh s\u1ed1 Coolmate t\u0103ng m\u1ea1nh, v\u1edbi 30.000 s\u1ea3n ph\u1ea9m b\u00e1n ra.<\/p>\n<p style=\"text-align: justify;\">Sau khi th\u00e0nh c\u00f4ng tr\u00ean Shark Tank, Coolmate \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn t\u1eeb nhi\u1ec1u qu\u1ef9 n\u1ed5i ti\u1ebfng, bao g\u1ed3m qu\u1ef9 STIC (H\u00e0n Qu\u1ed1c) v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 500.000 USD, gi\u00fap \u0111\u1ecbnh gi\u00e1 c\u00f4ng ty \u1edf m\u1ee9c 5 tri\u1ec7u USD.<\/p>\n<figure id=\"attachment_179057\" aria-describedby=\"caption-attachment-179057\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-179057 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/Vietsuccess-4700.jpg\" alt=\"ceo coolmate\" width=\"770\" height=\"389\" srcset=\"\/wp-content\/uploads\/2024\/11\/Vietsuccess-4700.jpg 770w, \/wp-content\/uploads\/2024\/11\/Vietsuccess-4700-500x253.jpg 500w, \/wp-content\/uploads\/2024\/11\/Vietsuccess-4700-768x388.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption id=\"caption-attachment-179057\" class=\"wp-caption-text\">CEO Coolmate Ph\u1ea1m Ch\u00ed Nhu \u0111\u00e3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u00e2y ch\u00fa \u00fd m\u1ea1nh m\u1ebd tr\u00ean s\u00f3ng Shark Tank.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">T\u00ednh \u0111\u1ebfn n\u0103m 2023, Coolmate \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u1ea1t doanh thu 500 t\u1ef7 \u0111\u1ed3ng. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng m\u1edf r\u1ed9ng quy m\u00f4 v\u1edbi 2 kho h\u00e0ng l\u1edbn t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM, t\u1ed5ng di\u1ec7n t\u00edch l\u00ean \u0111\u1ebfn 3.000m\u00b2\u200b.<\/p>\n<h3><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Coolmate<\/strong><\/h3>\n<p>Coolmate lu\u00f4n duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean ba gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/p>\n<ol>\n<li>\n<p style=\"text-align: justify;\"><strong>Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i<\/strong>: Coolmate cam k\u1ebft cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1eeb c\u00e1c ch\u1ea5t li\u1ec7u t\u1ed1t nh\u1ea5t, \u0111\u1ea3m b\u1ea3o s\u1ef1 tho\u1ea3i m\u00e1i cho ng\u01b0\u1eddi m\u1eb7c. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coolmate \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Vi\u1ec7t Nam, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb kh\u00e2u nguy\u00ean li\u1ec7u \u0111\u1ebfn th\u00e0nh ph\u1ea9m.<\/p>\n<\/li>\n<li style=\"text-align: justify;\"><strong>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc<\/strong>: V\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u201cKh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m\u201d, Coolmate ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y n\u1ed5i b\u1eadt v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh trong 4 gi\u1edd t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t trong 60 ng\u00e0y v\u00e0 h\u1ed7 tr\u1ee3 t\u1eadn t\u00ecnh t\u1eeb \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n<li>\n<p style=\"text-align: justify;\"><strong>T\u00ednh b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong>: Coolmate n\u1ed7 l\u1ef1c h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u b\u1ec1n v\u1eefng nh\u01b0 cotton organic v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t ti\u1ebft ki\u1ec7m n\u01b0\u1edbc. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n, khuy\u1ebfn kh\u00edch l\u1ed1i s\u1ed1ng xanh v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/li>\n<\/ol>\n<h3><strong>C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coolmate<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-179067\" src=\"\/wp-content\/uploads\/2024\/11\/photo-1-16793034446462121440550.png\" alt=\"C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coolmate\" width=\"900\" height=\"486\" srcset=\"\/wp-content\/uploads\/2024\/11\/photo-1-16793034446462121440550.png 602w, \/wp-content\/uploads\/2024\/11\/photo-1-16793034446462121440550-500x270.png 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: justify;\">C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Coolmate kh\u00e1 \u0111a d\u1ea1ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao cho nam gi\u1edbi, bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>\u00c1o thun:<\/strong> C\u00e1c d\u00f2ng \u00e1o thun c\u1ee7a Coolmate n\u1ed5i b\u1eadt v\u1edbi ch\u1ea5t li\u1ec7u cotton m\u1ec1m m\u1ea1i, tho\u00e1ng m\u00e1t, ph\u00f9 h\u1ee3p cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ng\u00e0y. M\u00e0u s\u1eafc v\u00e0 ki\u1ec3u d\u00e1ng \u0111a d\u1ea1ng, d\u1ec5 ph\u1ed1i \u0111\u1ed3.<\/li>\n<li style=\"text-align: justify;\"><strong>\u00c1o polo:<\/strong> Thi\u1ebft k\u1ebf \u00e1o polo thanh l\u1ecbch, ph\u00f9 h\u1ee3p cho c\u1ea3 \u0111i l\u00e0m l\u1eabn \u0111i ch\u01a1i, v\u1edbi ch\u1ea5t li\u1ec7u co gi\u00e3n, tho\u00e1ng kh\u00ed, gi\u00fap ng\u01b0\u1eddi m\u1eb7c c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i su\u1ed1t c\u1ea3 ng\u00e0y.<\/li>\n<li style=\"text-align: justify;\"><strong>Qu\u1ea7n l\u00f3t v\u00e0 \u0111\u1ed3 m\u1eb7c nh\u00e0:<\/strong> Coolmate n\u1ed5i ti\u1ebfng v\u1edbi d\u00f2ng qu\u1ea7n l\u00f3t nam cao c\u1ea5p, s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u cotton organic, th\u00e2n thi\u1ec7n v\u1edbi da. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 m\u1eb7c nh\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng tinh t\u1ebf, mang l\u1ea1i s\u1ef1 tho\u1ea3i m\u00e1i t\u1ed1i \u0111a.<\/li>\n<li style=\"text-align: justify;\"><strong>Ph\u1ee5 ki\u1ec7n:<\/strong> Ngo\u00e0i c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang, Coolmate c\u00f2n cung c\u1ea5p c\u00e1c ph\u1ee5 ki\u1ec7n nh\u01b0 t\u1ea5t, n\u00f3n, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t theo ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ec1n b\u1ec9.<\/li>\n<li style=\"text-align: justify;\"><strong>C\u00e1c b\u1ed9 s\u01b0u t\u1eadp theo m\u00f9a:<\/strong> Coolmate th\u01b0\u1eddng xuy\u00ean ra m\u1eaft c\u00e1c b\u1ed9 s\u01b0u t\u1eadp theo m\u00f9a nh\u01b0 \u00e1o kho\u00e1c, hoodie, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn cho t\u1ee7 \u0111\u1ed3 c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<h2><strong>Ph\u00e2n t\u00edch t\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Coolmate<\/strong><\/h2>\n<h3><strong>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Coolmate<\/strong><\/h3>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Coolmate l\u00e0 th\u1ecb tr\u01b0\u1eddng th\u1eddi trang nam t\u1ea1i Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, c\u00f3 thu nh\u1eadp trung b\u00ecnh kh\u00e1.<\/p>\n<p>Ch\u00e2n dung c\u1ee5 th\u1ec3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a Coolmate \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh nh\u01b0 sau:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>\u0110\u1ed9 tu\u1ed5i:<\/strong> Nam gi\u1edbi t\u1eeb 18 \u0111\u1ebfn 35 tu\u1ed5i.<\/li>\n<li style=\"text-align: justify;\"><strong>\u0110\u1ecba \u0111i\u1ec3m:<\/strong> S\u1ed1ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TP. H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng v\u00e0 c\u00e1c khu v\u1ef1c c\u00f3 nhu c\u1ea7u cao v\u1ec1 th\u1eddi trang.<\/li>\n<li style=\"text-align: justify;\"><strong>Phong c\u00e1ch s\u1ed1ng:<\/strong> Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, \u01b0a chu\u1ed9ng s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 \u01b0u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn. H\u1ecd quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, y\u1ebfu t\u1ed1 th\u1eddi trang v\u00e0 c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn l\u1ef1a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/li>\n<li style=\"text-align: justify;\"><strong>Nhu c\u1ea7u:<\/strong> T\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang \u0111\u01a1n gi\u1ea3n, ti\u1ec7n d\u1ee5ng nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch phong c\u00e1ch t\u1ed1i gi\u1ea3n (minimalist).<\/li>\n<\/ul>\n<h3><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Coolmate<\/strong><\/h3>\n<p style=\"text-align: justify;\">Coolmate ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng th\u1eddi trang nam, v\u1ed1n \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u t\u1eeb trong n\u01b0\u1edbc \u0111\u1ebfn qu\u1ed1c t\u1ebf. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Coolmate n\u1ed5i b\u1eadt c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Routine:<\/strong> L\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam n\u1ed5i b\u1eadt v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m mang phong c\u00e1ch thanh l\u1ecbch v\u00e0 hi\u1ec7n \u0111\u1ea1i. Routine t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p cho c\u1ea3 \u0111i l\u00e0m l\u1eabn \u0111i ch\u01a1i, thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 phong c\u00e1ch tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng.<\/li>\n<li style=\"text-align: justify;\"><strong>An Ph\u01b0\u1edbc:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nam l\u00e2u \u0111\u1eddi t\u1ea1i Vi\u1ec7t Nam, n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u01a1 mi, vest v\u00e0 qu\u1ea7n t\u00e2y. An Ph\u01b0\u1edbc th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung ni\u00ean v\u00e0 d\u00e2n v\u0103n ph\u00f2ng, \u01b0u ti\u00ean s\u1ef1 ch\u1ec9nh chu, sang tr\u1ecdng.<\/li>\n<li style=\"text-align: justify;\"><strong>Uniqlo:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang qu\u1ed1c t\u1ebf t\u1eeb Nh\u1eadt B\u1ea3n v\u1edbi phong c\u00e1ch t\u1ed1i gi\u1ea3n, \u0111a d\u1ea1ng v\u1ec1 l\u1ef1a ch\u1ecdn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh. Uniqlo n\u1ed5i b\u1eadt nh\u1edd v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 may m\u1eb7c ti\u00ean ti\u1ebfn nh\u01b0 AIRism hay HEATTECH, thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam.<\/li>\n<li style=\"text-align: justify;\"><strong>H&amp;M v\u00e0 Zara:<\/strong> Hai th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh (fast fashion) \u0111\u1ebfn t\u1eeb ch\u00e2u \u00c2u v\u1edbi m\u1ee9c gi\u00e1 ph\u1ea3i ch\u0103ng, m\u1eabu m\u00e3 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt. D\u00f9 kh\u00f4ng chuy\u00ean bi\u1ec7t cho th\u1eddi trang nam, nh\u01b0ng H&amp;M v\u00e0 Zara v\u1eabn c\u00f3 s\u1ee9c c\u1ea1nh tranh m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn xu h\u01b0\u1edbng nhanh ch\u00f3ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Coolmate \u0111\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 m\u1eb7t gi\u00e1 c\u1ea3, m\u1eabu m\u00e3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Coolmate n\u1eb1m \u1edf m\u00f4 h\u00ecnh D2C, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed trung gian v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3><strong>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh SWOT c\u1ee7a Coolmate<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-179077\" src=\"\/wp-content\/uploads\/2024\/11\/321782_Coolmate-cover_1638433173.jpg\" alt=\"swot c\u1ee7a coolmate \" width=\"1200\" height=\"630\" srcset=\"\/wp-content\/uploads\/2024\/11\/321782_Coolmate-cover_1638433173.jpg 1200w, \/wp-content\/uploads\/2024\/11\/321782_Coolmate-cover_1638433173-500x263.jpg 500w, \/wp-content\/uploads\/2024\/11\/321782_Coolmate-cover_1638433173-1024x538.jpg 1024w, \/wp-content\/uploads\/2024\/11\/321782_Coolmate-cover_1638433173-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify;\">M\u00f4 h\u00ecnh SWOT c\u1ee7a Coolmate d\u1ef1a tr\u00ean 4 y\u1ebfu t\u1ed1 Strengths &#8211; Weaknesses &#8211; Opportunities &#8211; Threats \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n nh\u01b0 sau:<\/p>\n<p><strong>1. Strengths &#8211; \u0110i\u1ec3m m\u1ea1nh c\u1ee7a Coomate<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">M\u00f4 h\u00ecnh F2C (Factory-to-Consumer): Coolmate \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh F2C, gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c kh\u00e2u trung gian, t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd h\u01a1n. M\u00f4 h\u00ecnh n\u00e0y c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li style=\"text-align: justify;\">S\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111a d\u1ea1ng: S\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u cao c\u1ea5p nh\u01b0 cotton organic v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, Coolmate \u0111em \u0111\u1ebfn s\u1ef1 tho\u1ea3i m\u00e1i cho ng\u01b0\u1eddi d\u00f9ng. B\u1ed9 s\u01b0u t\u1eadp phong ph\u00fa t\u1eeb \u00e1o thun, \u00e1o polo, qu\u1ea7n l\u00f3t \u0111\u1ebfn ph\u1ee5 ki\u1ec7n \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng nhu c\u1ea7u c\u1ee7a nam gi\u1edbi.<\/li>\n<li style=\"text-align: justify;\">D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t: Ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 trong 60 ng\u00e0y v\u00e0 giao h\u00e0ng nhanh trong 4 gi\u1edd t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<li style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng: Coolmate \u0111ang d\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p><strong>2. Weaknesses &#8211; \u0110i\u1ec3m y\u1ebfu c\u1ee7a Coolmate<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba: Hi\u1ec7n t\u1ea1i, Coolmate ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. S\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng duy nh\u1ea5t c\u00f3 th\u1ec3 g\u00e2y ra r\u1ee7i ro n\u1ebfu c\u00f3 bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf.<\/li>\n<li style=\"text-align: justify;\">Thi\u1ebfu \u0111a d\u1ea1ng k\u00eanh ph\u00e2n ph\u1ed1i: Do t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh D2C, Coolmate b\u1ecf l\u1ee1 m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u01b0a chu\u1ed9ng mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/li>\n<li style=\"text-align: justify;\">S\u1ea3n ph\u1ea9m ch\u1ee7 y\u1ebfu l\u00e0 th\u1eddi trang c\u01a1 b\u1ea3n: Coolmate ch\u01b0a \u0111a d\u1ea1ng h\u00f3a nhi\u1ec1u v\u1ec1 phong c\u00e1ch v\u00e0 m\u1eabu m\u00e3 th\u1eddi trang. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 l\u00e0m h\u1ea1n ch\u1ebf s\u1ee9c h\u00fat v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gu th\u1eddi trang \u0111a d\u1ea1ng h\u01a1n.<\/li>\n<\/ul>\n<p><strong>3. Opportunities &#8211; C\u01a1 h\u1ed9i c\u1ee7a Coolmate<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng th\u1eddi trang tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n m\u1ea1nh: Xu h\u01b0\u1edbng mua s\u1eafm online \u0111ang gia t\u0103ng, \u0111\u1eb7c bi\u1ec7t sau \u0111\u1ea1i d\u1ecbch COVID-19, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho Coolmate m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng.<\/li>\n<li style=\"text-align: justify;\">T\u0103ng c\u01b0\u1eddng xu h\u01b0\u1edbng s\u1ed1ng xanh: Nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng gia t\u0103ng, \u0111i\u1ec1u n\u00e0y gi\u00fap Coolmate t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng.<\/li>\n<li style=\"text-align: justify;\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf: Coolmate c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng ra c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u00e2n c\u1eadn nh\u01b0 \u0110\u00f4ng Nam \u00c1, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c qu\u1ed1c gia c\u00f3 gu th\u1eddi trang t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Th\u00e1i Lan, Malaysia, Indonesia.<\/li>\n<\/ul>\n<p><strong>4. Threats &#8211; Th\u00e1ch th\u1ee9c c\u1ee7a Coolmate<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">C\u1ea1nh tranh kh\u1ed1c li\u1ec7t: Th\u1ecb tr\u01b0\u1eddng th\u1eddi trang nam Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ef1 c\u1ea1nh tranh m\u1ea1nh m\u1ebd t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf nh\u01b0 Uniqlo, H&amp;M, Routine.<\/li>\n<li style=\"text-align: justify;\">Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf: Kh\u1ea3 n\u0103ng chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 gi\u1ea3m n\u1ebfu n\u1ec1n kinh t\u1ebf g\u1eb7p kh\u00f3 kh\u0103n, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu c\u1ee7a Coolmate.<\/li>\n<li style=\"text-align: justify;\">Thay \u0111\u1ed5i xu h\u01b0\u1edbng th\u1eddi trang: Ng\u00e0nh th\u1eddi trang thay \u0111\u1ed5i nhanh ch\u00f3ng, \u0111\u00f2i h\u1ecfi Coolmate ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2><strong>Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate<\/strong><\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Coolmate \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng th\u1eddi trang nam t\u1ea1i Vi\u1ec7t Nam. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Coolmate:<\/p>\n<h3><strong>1. T\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh F2C (Factory-to-Consumer)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate v\u1ec1 ph\u00e2n ph\u1ed1i, h\u00e3ng l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh <strong>F2C<\/strong> (Factory-to-Consumer), ngh\u0129a l\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng th\u00f4ng qua b\u1ea5t k\u1ef3 k\u00eanh ph\u00e2n ph\u1ed1i trung gian n\u00e0o. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong>: Gi\u1ea3m thi\u1ec3u chi ph\u00ed ph\u00e2n ph\u1ed1i, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh h\u01a1n.<\/li>\n<li style=\"text-align: justify;\"><strong>T\u1ea1o m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: M\u00f4 h\u00ecnh F2C gi\u00fap Coolmate ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3><strong>2. Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate t\u1eadp trung m\u1ea1nh v\u00e0o digital marketing v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook, Instagram, TikTok v\u00e0 Google Ads \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1ng ch\u00fa \u00fd trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Content Marketing s\u00e1ng t\u1ea1o:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung li\u00ean quan \u0111\u1ebfn th\u1eddi trang, m\u1eb9o ph\u1ed1i \u0111\u1ed3, v\u00e0 l\u1ed1i s\u1ed1ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu h\u00fat t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li style=\"text-align: justify;\"><strong>Ch\u1ea1y qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u:<\/strong> Coolmate s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u00e0 t\u1ed1i \u01b0u h\u00f3a SEO \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp v\u00e0o website b\u00e1n h\u00e0ng, \u0111\u1eb7c bi\u1ec7t nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng nam trong \u0111\u1ed9 tu\u1ed5i 18-35.<\/li>\n<li style=\"text-align: justify;\"><strong>Email Marketing:<\/strong> Tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch email marketing c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<figure id=\"attachment_179147\" aria-describedby=\"caption-attachment-179147\" style=\"width: 1178px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-179147\" src=\"\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-14-164138.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a coolmate\" width=\"1178\" height=\"589\" srcset=\"\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-14-164138.jpg 1178w, \/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-14-164138-500x250.jpg 500w, \/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-14-164138-1024x512.jpg 1024w, \/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-14-164138-768x384.jpg 768w\" sizes=\"(max-width: 1178px) 100vw, 1178px\" \/><figcaption id=\"caption-attachment-179147\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate ch\u00fa tr\u1ecdng \u0111\u1ea9y m\u1ea1nh Digital Marketing \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Coolmate \u0111\u00e3 th\u1ef1c hi\u1ec7n, c\u00f3 m\u1ed9t b\u1ed9 \u1ea3nh qu\u1ea3ng c\u00e1o \u0111\u1ed3 l\u00f3t nam \u0111\u00e3 l\u00e0m d\u1eady s\u00f3ng c\u01b0 d\u00e2n m\u1ea1ng v\u00ec c\u00e1ch &#8220;l\u1ed9t t\u1ea3&#8221; ng\u01b0\u1eddi m\u1eabu ch\u1ee5p (theo ngh\u0129a \u0111en) d\u1ec5 g\u00e2y ph\u1ea3n c\u1ea3m. Tuy g\u00e2y tranh c\u00e3i nh\u01b0ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn l\u1ee3i \u00edch gi\u00fap th\u01b0\u01a1ng hi\u1ec7u viral m\u00e0 b\u1ed9 \u1ea3nh n\u00e0y \u0111\u1ec3 l\u1ea1i.<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Chi\u1ebfn l\u01b0\u1ee3c Customer Experience (CX)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience) l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate nh\u1eb1m kh\u00e1c bi\u1ec7t h\u00f3a so v\u1edbi \u0111\u1ed1i th\u1ee7:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Giao h\u00e0ng nhanh ch\u00f3ng:<\/strong> \u0110\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh trong 4 gi\u1edd t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u nh\u1eadn h\u00e0ng c\u1ea5p t\u1ed1c.<\/li>\n<li style=\"text-align: justify;\"><strong>Ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 trong 60 ng\u00e0y:<\/strong> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ed5i tr\u1ea3 s\u1ea3n ph\u1ea9m trong v\u00f2ng 60 ng\u00e0y, k\u1ec3 c\u1ea3 khi \u0111\u00e3 s\u1eed d\u1ee5ng, gi\u00fap t\u0103ng ni\u1ec1m tin v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng.<\/li>\n<li style=\"text-align: justify;\"><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadn t\u00ecnh:<\/strong> \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh nh\u01b0 chat tr\u1ef1c tuy\u1ebfn, hotline, v\u00e0 email.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Coolmate h\u01b0\u1edbng \u0111\u1ebfn th\u1eddi trang b\u1ec1n v\u1eefng v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 cotton organic v\u00e0 c\u00f4ng ngh\u1ec7 Excool. Th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p \u201cCoolmate for a Better World\u201d, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00e1i ch\u1ebf v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p style=\"text-align: justify;\">H\u00ecnh th\u1ee9c \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m c\u1ee7a Coolmate c\u0169ng lo\u1ea1i b\u1ecf t\u00fai nilon, ch\u1ec9 \u0111\u1ef1ng trong chi\u1ebfc h\u1ed9p carton c\u00f3 m\u00e0u \u0111en ch\u1ee7 \u0111\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u00ean trong h\u1ed9p c\u00f2n c\u00f3 k\u00e8m c\u00e1c chi\u1ebfc tem d\u00e1n v\u1edbi th\u00f4ng \u0111i\u1ec7p &#8220;No Plastic Inside&#8221;, &#8220;Say No To Plastic&#8221;. Ki\u1ec3u \u0111\u00f3ng g\u00f3i v\u00e0 truy\u1ec1n t\u1ea3i n\u00e0y r\u1ea5t \u0111\u01b0\u1ee3c l\u00f2ng gi\u1edbi tr\u1ebb.<\/p>\n<figure id=\"attachment_179129\" aria-describedby=\"caption-attachment-179129\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-179129 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/55541929_2271831099706085_660990488987303936_n.jpg\" alt=\"qu\u1ea3ng c\u00e1o coolmate\" width=\"2048\" height=\"1005\" srcset=\"\/wp-content\/uploads\/2024\/11\/55541929_2271831099706085_660990488987303936_n.jpg 2048w, \/wp-content\/uploads\/2024\/11\/55541929_2271831099706085_660990488987303936_n-500x245.jpg 500w, \/wp-content\/uploads\/2024\/11\/55541929_2271831099706085_660990488987303936_n-1024x503.jpg 1024w, \/wp-content\/uploads\/2024\/11\/55541929_2271831099706085_660990488987303936_n-768x377.jpg 768w, \/wp-content\/uploads\/2024\/11\/55541929_2271831099706085_660990488987303936_n-1536x754.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-179129\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>5. S\u1eed d\u1ee5ng Influencer Marketing v\u00e0 KOLs<\/strong><\/h3>\n<p style=\"text-align: justify;\">Gi\u1ed1ng nh\u01b0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm t\u1edbi gi\u1edbi tr\u1ebb, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate c\u0169ng ch\u00fa tr\u1ecdng vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u influencers v\u00e0 KOLs (Key Opinion Leaders) tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram, v\u00e0 TikTok \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c tri\u1ec3n khai phi\u00ean livestream, review Coolmate.<\/p>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap Coolmate ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c qua nh\u1eefng b\u00e0i review v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf.<\/p>\n<figure id=\"attachment_179103\" aria-describedby=\"caption-attachment-179103\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-179103 size-full\" src=\"\/wp-content\/uploads\/2024\/11\/108183624_2668647370024454_1290725395998007763_n.jpg\" alt=\"qu\u1ea3ng c\u00e1o coolmate\" width=\"750\" height=\"320\" srcset=\"\/wp-content\/uploads\/2024\/11\/108183624_2668647370024454_1290725395998007763_n.jpg 750w, \/wp-content\/uploads\/2024\/11\/108183624_2668647370024454_1290725395998007763_n-500x213.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-179103\" class=\"wp-caption-text\">Youtuber, vlogger n\u1ed5i ti\u1ebfng JVevermind trong m\u1ed9t l\u1ea7n h\u1ee3p t\u00e1c qu\u1ea3ng c\u00e1o Coolmate.<\/figcaption><\/figure>\n<p>M\u1ed9t s\u1ed1 c\u00e1i t\u00ean n\u1ed5i b\u1eadt t\u1eebng h\u1ee3p t\u00e1c \u0111\u1ec3 qu\u1ea3ng c\u00e1o Coolmate c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 ng\u01b0\u1eddi m\u1eabu H\u00f3a Tr\u1ea7n, JVevermind, PewPew, v\u1ee3 ch\u1ed3ng C\u00f4ng Vinh &#8211; Th\u1ee7y Ti\u00ean, Song Lu\u00e2n,..<\/p>\n<h3 style=\"text-align: justify;\"><strong>6. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/h3>\n<p style=\"text-align: justify;\">Coolmate \u0111\u00e3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ERP (Enterprise Resource Planning) n\u1ed9i b\u1ed9 nh\u1eb1m qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 v\u1eadn h\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng, qu\u1ea3n l\u00fd kho b\u00e3i, v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u (Data Analytics) \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n<h3 style=\"text-align: justify;\"><strong>7. T\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111a k\u00eanh (Omnichannel)<\/strong><\/h3>\n<p style=\"text-align: justify;\">D\u00f9 t\u1eadp trung v\u00e0o k\u00eanh online, Coolmate c\u0169ng \u0111ang d\u1ea7n m\u1edf r\u1ed9ng s\u1ef1 hi\u1ec7n di\u1ec7n offline th\u00f4ng qua vi\u1ec7c tham gia c\u00e1c pop-up store t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc khi mua, t\u1eeb \u0111\u00f3 gia t\u0103ng \u0111\u1ed9 tin c\u1eady.<\/p>\n<h3><strong>T\u1ed5ng k\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate<\/strong><\/h3>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"119c19cf-5662-44f5-966b-fe26a8bc85b9\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p style=\"text-align: justify;\">Coolmate l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang. T\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u v\u1edbi quy m\u00f4 nh\u1ecf, Coolmate \u0111\u00e3 v\u01b0\u01a1n l\u00ean th\u00e0nh m\u1ed9t trong nh\u1eefng t\u00ean tu\u1ed5i n\u1ed5i b\u1eadt trong ng\u00e0nh th\u1eddi trang nam gi\u1edbi t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p style=\"text-align: justify;\">Nh\u1edd v\u00e0o <strong>chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Coolmate<\/strong>, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu \u1ea5n t\u01b0\u1ee3ng m\u00e0 c\u00f2n ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd trong l\u00f2ng kh\u00e1ch h\u00e0ng. S\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng cho c\u00e1c startup kh\u00e1c mu\u1ed1n kh\u1edfi nghi\u1ec7p trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<div class=\"flex items-center pb-0\"><div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"\"   name=\"tim_hieu_them\"  target=\"_blank\"><\/a><\/li><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_178961\" class=\"pvc_stats total_only  \" data-element-id=\"178961\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u1eddi trang nam t\u1ea1i Vi\u1ec7t Nam ng\u00e0y c\u00e0ng c\u1ea1nh tranh, Coolmate \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh nh\u01b0 m\u1ed9t ng\u00f4i sao s\u00e1ng v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1. T\u1eeb vi\u1ec7c t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh F2C (Factory-to-Consumer) \u0111\u1ebfn vi\u1ec7c \u0111\u1ea9y m\u1ea1nh c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o tr\u00ean m\u1ea1ng x\u00e3 [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_178961\" class=\"pvc_stats total_only  \" data-element-id=\"178961\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":177,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[2555],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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