{"id":174067,"date":"2024-11-01T17:15:51","date_gmt":"2024-11-01T10:15:51","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=174067"},"modified":"2024-11-01T17:15:51","modified_gmt":"2024-11-01T10:15:51","slug":"chien-luoc-marketing-cua-tuong-ot-chinsu","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/174067\/chien-luoc-marketing-cua-tuong-ot-chinsu\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/strong> l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gia v\u1ecb Vi\u1ec7t Nam t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u. B\u00e0i ph\u00e2n t\u00edch n\u00e0y s\u1ebd ch\u1ec9 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ed9c \u0111\u00e1o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u1edbt Chinsu li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2 style=\"text-align: justify;\"><strong>I. V\u00e0i n\u00e9t v\u1ec1 T\u01b0\u01a1ng \u1edbt Chinsu<\/strong><\/h2>\n<p style=\"text-align: justify;\">T\u01b0\u01a1ng \u1edbt Chinsu l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c trong danh m\u1ee5c gia v\u1ecb c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n H\u00e0ng Ti\u00eau D\u00f9ng Masan, v\u1edbi h\u01b0\u01a1ng v\u1ecb cay n\u1ed3ng \u0111\u1eb7c tr\u01b0ng mang \u0111\u1eadm b\u1ea3n s\u1eafc \u1ea9m th\u1ef1c Vi\u1ec7t. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb nh\u1eefng nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean c\u00f9ng quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, Chinsu \u0111\u00e3 tr\u1edf th\u00e0nh s\u1ef1 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u trong c\u00e1c b\u1eefa \u0103n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n<p style=\"text-align: justify;\">Trong n\u0103m 2024, \u0111\u01a1n v\u1ecb nh\u1eadn r\u1ea5t nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng uy t\u00edn nh\u01b0: Th\u01b0\u01a1ng hi\u1ec7u gia v\u1ecb uy t\u00edn nh\u1ea5t Vi\u1ec7t Nam, S\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00ec s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 m\u1edbi \u0111\u00e2y nh\u1ea5t l\u00e0 Gi\u1ea3i th\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb y\u00eau th\u00edch nh\u1ea5t\u2026.T\u01b0\u01a1ng \u1edbt Chinsu \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<figure id=\"attachment_174259\" aria-describedby=\"caption-attachment-174259\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174259\" src=\"\/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-12.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-12.png 900w, \/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-12-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-12-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174259\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">V\u1edbi s\u1ee9 m\u1ec7nh mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, an to\u00e0n v\u00e0 ti\u1ec7n l\u1ee3i, g\u1eafn k\u1ebft gia \u0111\u00ecnh Vi\u1ec7t qua t\u1eebng b\u1eefa \u0103n. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a T\u01b0\u01a1ng \u1edbt Chinsu t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m l\u00e0 gia v\u1ecb thi\u1ebft y\u1ebfu trong \u1ea9m th\u1ef1c Vi\u1ec7t, kh\u00f4ng ch\u1ec9 mang l\u1ea1i h\u01b0\u01a1ng v\u1ecb cay n\u1ed3ng \u0111\u1eb7c tr\u01b0ng m\u00e0 c\u00f2n g\u1eafn b\u00f3 s\u00e2u s\u1eafc v\u1edbi v\u0103n h\u00f3a b\u1eefa \u0103n gia \u0111\u00ecnh.<\/p>\n<h2 style=\"text-align: justify;\"><strong>II. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng &amp; kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a T\u01b0\u01a1ng \u1edbt Chinsu<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>1. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a T\u01b0\u01a1ng \u1edbt Chinsu<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Theo nh\u00e2n kh\u1ea9u h\u1ecdc:<\/strong> Kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ed9 tu\u1ed5i, tuy nhi\u00ean Chinsu nh\u1eafm v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng tr\u01b0\u1edfng th\u00e0nh (25 tu\u1ed5i &#8211; 45 tu\u1ed5i) v\u00e0 nh\u00f3m ng\u01b0\u1eddi tr\u1ebb (18 -25 tu\u1ed5i), ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c gia \u0111\u00ecnh v\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch \u1ea9m th\u1ef1c.<\/p>\n<p style=\"text-align: justify;\"><strong>Theo \u0111\u1ecba l\u00fd:<\/strong> T\u1ea7n su\u1ea5t ti\u00eau thu cao t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, TP. H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng,&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>H\u00e0nh vi:<\/strong> Nh\u00f3m ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean trong b\u1eefa \u0103n h\u1eb1ng ng\u00e0y v\u00e0 nh\u00f3m ng\u01b0\u1eddi th\u00edch n\u1ea5u \u0103n, ch\u1ebf bi\u1ebfn m\u00f3n \u0103n.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">T\u1eeb vi\u1ec7c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng r\u00f5 r\u00e0ng, t\u01b0\u01a1ng \u1edbt Chinsu nh\u1eafm v\u00e0o 2 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Nh\u00f3m gia \u0111\u00ecnh:<\/strong> th\u00edch h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u00f4ng, tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>Nh\u00f3m gi\u1edbi tr\u1ebb y\u00eau th\u00edch tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c m\u1edbi:<\/strong> C\u00f3 xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o, kh\u00e1m ph\u00e1 m\u00f3n \u0103n \u0111a d\u1ea1ng, th\u01b0\u1eddng xuy\u00ean chia s\u1ebb kho\u1ea3nh kh\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Chinsu \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb ch\u00ednh \u201ct\u01b0\u01a1ng \u1edbt Chinsu &#8211; mang h\u01b0\u01a1ng v\u1ecb Vi\u1ec7t \u0111\u1ebfn m\u1ecdi b\u1eefa \u0103n\u201d. Th\u00f4ng \u0111i\u1ec7p n\u00e0y t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh t\u01b0\u01a1ng \u1edbt an to\u00e0n, ngon mi\u1ec7ng, d\u1ec5 k\u1ebft h\u1ee3p v\u1edbi nhi\u1ec1u m\u00f3n \u0103n v\u00e0 ph\u00f9 h\u1ee3p cho c\u1ea3 b\u1eefa c\u01a1m gia \u0111\u00ecnh l\u1eabn c\u00e1c m\u00f3n \u0103n hi\u1ec7n \u0111\u1ea1i, s\u00e1ng t\u1ea1o.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n<p style=\"text-align: justify;\">V\u1edbi vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a T\u01b0\u01a1ng \u1edbt Chinsu \u0111\u01b0\u1ee3c kh\u00e1i qu\u00e1t nh\u01b0 sau:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>\u0110\u1ed9 tu\u1ed5i<\/strong>: kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ed9 tu\u1ed5i, tuy nhi\u00ean Chinsu nh\u1eafm v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng tr\u01b0\u1edfng th\u00e0nh (25 tu\u1ed5i &#8211; 45 tu\u1ed5i) v\u00e0 nh\u00f3m ng\u01b0\u1eddi tr\u1ebb (18 -25 tu\u1ed5i), ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c gia \u0111\u00ecnh v\u00e0 ng\u01b0\u1eddi y\u00eau th\u00edch \u1ea9m th\u1ef1c<\/li>\n<li><strong>T\u00e2m l\u00fd h\u1ecdc:<\/strong><br \/>\n&#8211; \u01afu ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n th\u1ef1c ph\u1ea9m<br \/>\n&#8211; Th\u00edch tr\u1ea3i nghi\u1ec7m v\u00e0 d\u00f9ng s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn<\/li>\n<li><strong>H\u00e0nh vi ti\u00eau d\u00f9ng<\/strong>:<br \/>\n&#8211; Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm t\u1ea1i c\u00e1c si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i<br \/>\n&#8211; S\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111a d\u1ea1ng cho nhi\u1ec1u m\u00f3n \u0103n t\u1eeb m\u00f3n truy\u1ec1n th\u1ed1ng (b\u00fan, ph\u1edf\u2026); m\u00f3n T\u00e2y (Pizza, Pasta\u2026)<br \/>\n&#8211; V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb, th\u00edch chia s\u1ebb c\u00e1c m\u00f3n \u0103n ho\u1eb7c c\u00f4ng th\u1ee9c n\u1ea5u \u0103n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t th\u00f3i quen.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>III. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/strong><\/h2>\n<h3 style=\"text-align: justify;\"><strong>1. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu v\u1ec1 s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong><a href=\"https:\/\/amis.misa.vn\/23793\/usp-la-gi\/\">\u0110i\u1ec3m n\u1ed5i b\u1eadt (USP)<\/a> c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n<p style=\"text-align: justify;\">N\u1ebfu T\u01b0\u01a1ng \u1edbt Chinsu \u0111\u1ecbnh v\u1ecb h\u01b0\u01a1ng v\u1ecb cay n\u1ed3ng \u0111\u1eadm ch\u1ea5t Vi\u1ec7t Nam, ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p \u0111a d\u1ea1ng v\u1edbi c\u00e1c m\u00f3n \u0103n. Th\u00ec T\u01b0\u01a1ng \u1edbt Nam D\u01b0\u01a1ng l\u1ea1i nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 uy t\u00edn v\u00e0 h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng. Trong khi \u0111\u00f3, Cholimex l\u1ea1i ch\u1ecdn gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng l\u00e0 y\u1ebfu t\u1ed1 ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><em>L\u00fac n\u00e0y kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi: V\u00ec sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u n\u00e0y?<\/em><\/p>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng gia v\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u01b0\u01a1ng \u1edbt, c\u00f3 s\u1ef1 tham gia c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau. M\u1ed9t USP r\u00f5 r\u00e0ng gi\u00fap m\u1ecdi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o v\u00e0 n\u1ed9i dung ti\u1ebfp th\u1ecb c\u1ee7a Chinsu nh\u1ea5t qu\u00e1n, t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing. \u0110i\u1ec1u n\u00e0y gi\u00fap s\u1ea3n ph\u1ea9m T\u01b0\u01a1ng \u1edbt Chinsu n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc kh\u00e1c th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m<\/strong><\/h4>\n<p style=\"text-align: justify;\">V\u1edbi 5 lo\u1ea1i t\u01b0\u01a1ng \u1edbt \u0111ang b\u00e1n tr\u00ean th\u1ecb th\u1ecb tr\u01b0\u1eddng. Bao g\u1ed3m: t\u01b0\u01a1ng \u1edbt Chinsu cay truy\u1ec1n th\u1ed1ng, t\u01b0\u01a1ng \u1edbt Chinsu Sriracha, t\u01b0\u01a1ng \u1edbt Chinsu g\u00f3i nh\u1ecf ti\u1ec7n l\u1ee3i, t\u01b0\u01a1ng \u1edbt Chinsu b\u00f9ng v\u1ecb ph\u1edf b\u00fan mi\u1ebfn, t\u01b0\u01a1ng \u1edbt Chinsu phi\u00ean b\u1ea3n \u0111\u1eb7c bi\u1ec7t, t\u01b0\u01a1ng \u1edbt Chinsu Wasabi.<\/p>\n<figure id=\"attachment_174087\" aria-describedby=\"caption-attachment-174087\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-174087 size-full\" src=\"\/wp-content\/uploads\/2024\/10\/170.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a Chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/170.png 900w, \/wp-content\/uploads\/2024\/10\/170-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/170-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174087\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Chinsu \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n c\u00e1c lo\u1ea1i t\u01b0\u01a1ng \u1edbt c\u00f3 \u0111\u1ed9 cay kh\u00e1c nhau, cho \u0111\u1ebfn c\u00e1c lo\u1ea1i t\u01b0\u01a1ng \u1edbt ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb m\u00f3n \u0103n. \u0110i\u1ec1u n\u00e0y nh\u1eb1m m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 l\u1ef1a ch\u1ecdn linh ho\u1ea1t.<\/p>\n<h4><strong>C\u1ea3i ti\u1ebfn \u0111a d\u1ea1ng bao b\u00ec<\/strong><\/h4>\n<p style=\"text-align: justify;\">T\u01b0\u01a1ng \u1edbt Chinsu \u0111a d\u1ea1ng bao b\u00ec s\u1eed d\u1ee5ng t\u1eeb chai b\u00f3p, thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc c\u1ee7a chai t\u01b0\u01a1ng \u1edbt ho\u1eb7c \u0111\u00f3ng g\u00f3i nh\u1ecf ti\u1ec7n l\u1ee3i cho vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o qu\u1ea3n. Vi\u1ec7c thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi tr\u1ebb, d\u00e2n v\u0103n ph\u00f2ng, ng\u01b0\u1eddi th\u00edch di chuy\u1ec3n<\/p>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3, t\u1eadn d\u1ee5ng c\u00e1c d\u1ecbp l\u1ec5 t\u1ebft trong n\u0103m, t\u01b0\u01a1ng \u1edbt Chinsu cho ra m\u1eaft c\u00e1c phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n v\u1edbi h\u01b0\u01a1ng v\u1ecb v\u00e0 bao b\u00ec \u201c\u0111\u1ed9c \u0111\u00e1o\u201d, k\u00edch th\u00edch tr\u1ea3i nghi\u1ec7m, t\u1eeb \u0111\u00f3 k\u00edch c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu v\u1ec1 gi\u00e1<\/strong><\/h3>\n<p style=\"text-align: justify;\">Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Vi\u1ec7n \u0110\u1ed5i m\u1edbi doanh nghi\u1ec7p MIBI &#8211; C\u00f4ng ty C\u1ed5 ph\u1ea7n MISA, T\u01b0\u01a1ng \u1edbt Chinsu <strong>\u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/strong>, nh\u1ea5n m\u1ea1nh v\u00e0o t\u00ednh an to\u00e0n, ch\u1ea5t l\u01b0\u1ee3ng, tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c phong ph\u00fa h\u01a1n l\u00e0 ch\u1ec9 c\u1ea1nh tranh v\u1ec1 m\u1ee9c gi\u00e1 th\u1ea5p.<\/p>\n<h4 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh gi\u00e1 c\u1ea1nh tranh<\/strong><\/h4>\n<p style=\"text-align: justify;\">Chinsu \u00e1p d\u1ee5ng m\u1ee9c gi\u00e1 c\u1ea1nh tranh t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 nh\u01b0 Nam D\u01b0\u01a1ng, Cholimex nh\u1eb1m thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee7 th\u00f4ng<br \/>\n\u0110\u1ed3ng th\u1eddi, Chinsu gi\u1eef gi\u00e1 \u1ed5n \u0111\u1ecbnh cho ph\u00e2n kh\u00fac trung cao c\u1ea5p.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1<\/strong><\/h4>\n<p style=\"text-align: justify;\">Chinsu c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh <a href=\"https:\/\/amis.misa.vn\/73659\/khuyen-mai-trong-marketing\/\">khuy\u1ebfn m\u00e3i<\/a> \u0111\u1ecbnh k\u1ef3 v\u00e0o m\u1ed9t s\u1ed1 d\u1ecbp l\u1ec5, t\u1ebft ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 Black Friday, T\u1ebft nguy\u00ean \u0111\u00e1n \u0111\u1ec3 k\u00edch c\u1ea7u mua s\u1eafm.<\/p>\n<p style=\"text-align: justify;\">Theo kh\u1ea3o s\u00e1t c\u1ee7a MISA, ng\u00e0y Haloween 31.10 v\u1eeba qua, tr\u00ean m\u1ed9t s\u1ed1 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee, Tiki, Lazada, t\u01b0\u01a1ng \u1edbt Chinsu \u0111\u1ed3ng lo\u1ea1t &#8220;tung&#8221; \u01b0u \u0111\u00e3i qu\u00e0 t\u1eb7ng khi mua combo s\u1ea3n ph\u1ea9m, k\u00edch th\u00edch kh\u00e1ch \u0111\u1eb7t h\u00e0ng ngay.<\/p>\n<figure id=\"attachment_174219\" aria-describedby=\"caption-attachment-174219\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174219\" src=\"\/wp-content\/uploads\/2024\/10\/172.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a T\u01b0\u01a1ng \u1edbt Chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/172.png 900w, \/wp-content\/uploads\/2024\/10\/172-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/172-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174219\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00f4ng minh c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh gi\u00e1 t\u1ea1i h\u1ec7 th\u1ed1ng c\u00e1c k\u00eanh b\u00e1n h\u00e0ng<\/strong><\/h4>\n<p style=\"text-align: justify;\">Hi\u1ec7n t\u1ea1i tr\u00ean c\u00e1c k\u00eanh ch\u00ednh th\u1ee9c c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu ch\u01b0a c\u00f3 th\u00f4ng tin ch\u00ednh th\u1ee9c v\u1ec1 vi\u1ec7c \u0111\u1ecbnh gi\u00e1 b\u00e1n bu\u00f4n, b\u00e1n l\u1ebb c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u1edbt. Tuy nhi\u00ean theo quan s\u00e1t, gi\u00e1 b\u00e1n t\u1ea1i c\u00e1c k\u00eanh b\u00e1n l\u1ebb, s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng nh\u01b0 si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng c\u00f3 c\u00e1c ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u, \u01b0u \u0111\u00e3i cho nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ea1i l\u00fd nh\u1eb1m th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n ph\u1ed1i, t\u1ea1o \u0111\u1ed9ng l\u1ef1c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u0110\u1ecdc th\u00eam:\u00a0<a href=\"https:\/\/amis.misa.vn\/18315\/10-chien-luoc-dinh-gia-san-pham-pho-bien-trong-marketing\" target=\"_blank\" rel=\"noopener\">10 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn trong marketing<\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu v\u1ec1 qu\u1ea3ng b\u00e1<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>Qu\u1ea3ng c\u00e1o<\/strong><\/h4>\n<p style=\"text-align: justify;\"><em>\u0110\u1ed1i Qu\u1ea3ng c\u00e1o Offline:<\/em><br \/>\nChi\u1ebfn d\u1ecbch Marketing c\u1ee7a Chinsu t\u1eadp trung nhi\u1ec1u v\u00e0o h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Offline tr\u00ean h\u1ec7 th\u1ed1ng c\u00e1c k\u00eanh c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe\/xem\/nh\u00ecn cao:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Ph\u1ea7n l\u1edbn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafc nh\u1edb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua c\u00e1c TVC b\u1eaft m\u1eaft, \u0111\u01b0\u1ee3c chi\u1ebfu tr\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh Qu\u1ed1c gia v\u00e0 c\u00e1c k\u00eanh gi\u1ea3i tr\u00ed ph\u1ed5 bi\u1ebfn v\u00e0o c\u00e1c khung gi\u1edd v\u00e0ng.<\/li>\n<li><a href=\"https:\/\/amis.misa.vn\/37550\/ooh-marketing\/\">Qu\u1ea3ng c\u00e1o OOH<\/a>: t\u1eadn d\u1ee5ng b\u1ea3n hi\u1ec7n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i c\u00e1c v\u1ecb tr\u00ed trung t\u00e2m l\u1edbn \u0111\u00f4ng d\u00e2n c\u01b0. \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e1c khu v\u1ef1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng cao, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><a href=\"https:\/\/amis.misa.vn\/56535\/posm-la-gi\/\">Qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n (POSM)<\/a> t\u1ea1i c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i: b\u1eb1ng vi\u1ec7c \u0111\u1eb7t chai t\u01b0\u01a1ng \u1edbt t\u1ea1i c\u00e1c v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba nh\u1eb1m thu h\u00fat t\u1ea1i c\u00e1c \u0111i\u1ec3m mua s\u1eafm<\/li>\n<\/ul>\n<figure id=\"attachment_174201\" aria-describedby=\"caption-attachment-174201\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174201\" src=\"\/wp-content\/uploads\/2024\/10\/173.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/173.png 900w, \/wp-content\/uploads\/2024\/10\/173-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/173-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174201\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><em>\u0110\u1ed5i v\u1edbi Qu\u1ea3ng c\u00e1o Online:<\/em><br \/>\nHi\u1ec7n t\u1ea1i, c\u00e1c chi\u1ebfn d\u1ecbch Marketing tr\u00ean k\u00eanh Social Media Official nh\u01b0 Facebook, Instagram, Tiktok\u2026 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh qu\u00e1 nhi\u1ec1u. Thay v\u00e0o \u0111\u00f3, chi\u1ebfn d\u1ecbch Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu t\u1eadp trung nhi\u1ec1u v\u00e0o m\u1ed9t s\u1ed1 k\u00eanh tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Youtube, Google.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y c\u0169ng kh\u00f4ng di\u1ec5n ra qu\u00e1 nhi\u1ec1u, n\u1ed9i dung qu\u1ea3ng c\u00e1o ng\u1eafn g\u1ecdn nh\u1eb1m nh\u1eafc nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div class=\"beginner-guide\"><img decoding=\"async\" alt=\"\" src=\"\/sites\/amis-blog\/images\/digital-conversion-rate\/ic-guide.png?ver=1.0.0\"><div><span>B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing<\/span><a href=\"https:\/\/amis.misa.vn\/amis-aimarketing\/source=blog&medium=174067&term=antt-crm\" name=\"link_keynote\" target=\"_blank\">Th\u1eed ngay Amis aiMarketing - B\u1ed9 c\u00f4ng c\u1ee5 Marketing h\u1ee3p nh\u1ea5t tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng<\/a><\/div><\/div>\n<h4 style=\"text-align: justify;\"><strong>Khuy\u1ebfn m\u1ea1i<\/strong><\/h4>\n<p style=\"text-align: justify;\">Ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 \u01b0u \u0111\u00e3i m\u00f9a v\u1ee5 v\u00e0o c\u00e1c d\u1ecbp l\u1ec5 t\u1ebft ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p style=\"text-align: justify;\">Khuy\u1ebfn m\u00e3i tr\u00ean c\u00e1c s\u00e0n TM\u0110T nh\u01b0 Shopee, Lazada, Tiki\u2026 v\u00e0o c\u00e1c \u0111\u1ee3t sale l\u1edbn nh\u01b0 9.9, 10.10 hay 12.12, k\u1ebft h\u1ee3p v\u1edbi \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 m\u00e3 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0, hay combo \u01b0u \u0111\u00e3i \u0111\u1ec3 k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm online.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Chi\u1ebfn d\u1ecbch PR<\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong>Tham gia c\u00e1c s\u1ef1 ki\u1ec7n \u1ea8m th\u1ef1c: <\/strong>T\u01b0\u01a1ng \u1edbt Chinsu tham gia r\u1ea5t nhi\u1ec1u c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 L\u1ec5 h\u1ed9i \u1ea8m th\u1ef1c \u0110\u01b0\u1eddng ph\u1ed1 Vi\u1ec7t Nam, Ng\u00e0y h\u1ed9i \u1ea8m th\u1ef1c Qu\u1ed1c t\u1ebf (T\u1ea1i H\u1ed9i An), S\u1ef1 ki\u1ec7n \u201cM\u00f3n ngon m\u1ed7i ng\u00e0y\u201d&#8230;.T\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c m\u00f3n \u0103n ch\u1ebf bi\u1ebfn v\u1edbi t\u01b0\u01a1ng \u1edbt Chinsu, \u0111i\u1ec1u n\u00e0y t\u0103ng c\u01b0\u1eddng l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/amis.misa.vn\/26687\/influencer-marketing\/\">Influencer Marketing<\/a>:<\/strong> K\u1ebft h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nhu Chef Ph\u1ea1m Tu\u1ea5n H\u1ea3i, Influencer Giang \u01a1i, di\u1ec5n vi\u00ean Trang H\u00fd, Tiktoker Linh Cooking\u2026. nh\u1eb1m qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng, video h\u01b0\u1edbng d\u1eabn n\u1ea5u \u0103n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap t\u0103ng t\u00ednh tin c\u1eadp cho s\u1ea3n ph\u1ea9m.<\/p>\n<figure id=\"attachment_174223\" aria-describedby=\"caption-attachment-174223\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-174223 size-full\" src=\"\/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-9-1.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-9-1.png 900w, \/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-9-1-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-9-1-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174223\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu k\u1ebft h\u1ee3p c\u00f9ng KOLs, KOCs<\/figcaption><\/figure>\n<p><strong>Chi\u1ebfn d\u1ecbch PR v\u1ec1 an to\u00e0n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/strong>: Duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c k\u00eanh b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng l\u1edbn, t\u1ea1o ra nh\u1eefng b\u00e0i vi\u1ebft, ph\u1ecfng v\u1ea5n, v\u00e0 review v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c trang b\u00e1o, t\u1ea1p ch\u00ed uy t\u00edn.<\/p>\n<h3 style=\"text-align: justify;\"><strong>4. Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu v\u1ec1 ph\u00e2n ph\u1ed1i<\/strong><\/h3>\n<h4 style=\"text-align: justify;\"><strong>Ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp<\/strong><\/h4>\n<p style=\"text-align: justify;\">Chinsu ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u00eap s\u1ea3n ph\u1ea9m qua k\u00eanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Tiki, Lazada\u2026) \u0111\u1ec3 b\u00e1n Online. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f2n \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng Website v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u1eb7t h\u00e0ng ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u Chinsu, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t<\/p>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3, t\u01b0\u01a1ng \u1edbt Chinsu c\u00f2n t\u00edch c\u1ef1c t\u00e0i tr\u1ee3 c\u00e1c s\u1ef1 ki\u1ec7n \u1ea9m th\u1ef1c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh n\u1ea5u \u0103n nh\u01b0 h\u1ed9i ch\u1ee3 \u1ea9m th\u1ef1c, l\u1ec5 h\u1ed9i v\u0103n h\u00f3a, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng\u2026. t\u1ea1o c\u01a1 h\u1ed9i \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eadn tay kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_174251\" aria-describedby=\"caption-attachment-174251\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174251\" src=\"\/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-10.png\" alt=\"Marketing t\u01b0\u01a1ng \u1edbt chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-10.png 900w, \/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-10-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/BlogCRM-Anh-minh-hoa-900x500-10-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174251\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu v\u1ec1 ph\u00e2n ph\u1ed1i<\/figcaption><\/figure>\n<h4 style=\"text-align: justify;\"><strong>Ph\u00e2n ph\u1ed1i gi\u00e1n ti\u1ebfp<\/strong><\/h4>\n<p style=\"text-align: justify;\">Ph\u00e2n ph\u1ed1i gi\u00e1n ti\u1ebfp l\u00e0 h\u00ecnh th\u1ee9c ch\u1ee7 y\u1ebfu c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu khi ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eap d\u00f9ng. Th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi c\u00e1c si\u00eau th\u1ecb v\u00e0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 Coopmart, Big C, Vinmart, Circle K\u2026 ho\u1eb7c c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 \u0111\u1ea1i l\u00fd b\u00e1n l\u1ebb nh\u1eb1m ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">H\u1ee3p t\u00e1c h\u1ec7 th\u1ed1ng c\u00e1c Nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n \u0103n, c\u00e1c khu ngh\u1ec9 d\u01b0\u1ee1ng\u2026. \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong c\u00e1c b\u1eefa \u0103n.<\/p>\n<h4 style=\"text-align: justify;\"><strong>Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/strong><\/h4>\n<p style=\"text-align: justify;\">Hi\u1ec7n t\u1ea1i ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n kh\u00f4ng ph\u1ea3i l\u00e0 h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i ch\u00ednh c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu. Tuy nhi\u00ean theo quan \u0111i\u1ec3m c\u1ee7a MISA, Chinsu c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p v\u00e0o: c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p ho\u1eb7c phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u1ea1t ti\u00eau chu\u1ea9n \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<div class=\"more-knowledge\"><div class=\"title\">T\u00ecm hi\u1ec3u th\u00eam<\/div><li> <a href=\"https:\/\/amis.misa.vn\/31011\/chien-luoc-marketing-cua-kfc\/\"   name=\"tim_hieu_them\"  target=\"_blank\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a KFC \u2013 \u201c\u00d4ng ho\u00e0ng\u201d \u0111\u1ed3 \u0103n nhanh <\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/29261\/chien-luoc-marketing-cua-mi-hao-hao\/\"   name=\"tim_hieu_them\"  target=\"_blank\">B\u1eadt m\u00ed chi\u1ebfn l\u01b0\u1ee3c Marketing \u201cb\u1ea5t b\u1ea1i\u201d c\u1ee7a m\u00ec H\u1ea3o H\u1ea3o<\/a><\/li><li> <a href=\"https:\/\/amis.misa.vn\/30102\/chien-luoc-marketing-4p-cua-milo\/\"   name=\"tim_hieu_them\"  target=\"_blank\">H\u00e9 l\u1ed9 chi\u1ebfn l\u01b0\u1ee3c Marketing 4P c\u1ee7a Milo \u2013 \u201cL\u00ean ng\u00f4i\u201d ng\u00e0nh s\u1eefa<\/a><\/li><\/div>\n<h2 style=\"text-align: justify;\"><strong>IV. Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/strong><\/h2>\n<p style=\"text-align: justify;\">N\u0103m 2023 v\u1eeba qua l\u00e0 n\u0103m ghi d\u1ea5u \u1ea5n \u0111\u1eadm n\u00e9t c\u1ee7a Chinsu trong l\u00f2ng gi\u1edbi tr\u1ebb v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ea7u s\u1ee9c tr\u1ebb. Th\u00e0nh c\u00f4ng n\u00e0y xu\u1ea5t ph\u00e1p kh\u00f4ng ch\u1ec9 t\u1eeb vi\u1ec7c n\u1eafm b\u1eaft t\u00e2m l\u00fd v\u00e0 xu h\u01b0\u1edbng gi\u1edbi tr\u1ebb, m\u00e0 c\u00f2n th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p \u0111a d\u1ea1ng c\u1ee7a k\u00eanh truy\u1ec1n th\u00f4ng t\u1eeb Online \u0111\u1ebfn Offline.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt c\u1ee7a Chinsu v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cV\u1ea1n m\u00f3n ngon b\u00f9ng v\u1ecb\u201d \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn t\u1ec7p ng\u01b0\u1eddi tr\u1ebb \u0111am m\u00ea kh\u00e1m ph\u00e1 \u1ea9m th\u1ef1c v\u00e0 t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m b\u00f9ng v\u1ecb trong m\u1ecdi kho\u1ea3nh kh\u1eafc.<\/li>\n<li style=\"text-align: justify;\">Qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng (TVC): TVC m\u00f4 t\u1ea3 c\u00e1c b\u1eefa \u0103n gia \u0111\u00ecnh v\u00e0 c\u00e1c m\u00f3n \u0103n quen thu\u1ed9c trong b\u1eefa c\u01a1m h\u1eb1ng ng\u00e0y \u0111\u01b0\u1ee3c th\u00eam t\u01b0\u01a1ng \u1edbt, nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 \u201cb\u00f9ng v\u1ecb\u201d khi s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n. TVC c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p c\u00f9ng ca s\u0129 Mono<\/li>\n<\/ul>\n<figure id=\"attachment_174091\" aria-describedby=\"caption-attachment-174091\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174091\" src=\"\/wp-content\/uploads\/2024\/10\/169.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/169.png 900w, \/wp-content\/uploads\/2024\/10\/169-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/169-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174091\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu k\u1ebft h\u1ee3p c\u00f9ng KOLs<\/figcaption><\/figure>\n<ul>\n<li style=\"text-align: justify;\">M\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Tiktok, Youtube): x\u00e2y d\u1ef1ng c\u00e1c tuy\u1ebfn n\u1ed9i dung ng\u1eafn gi\u1edbi thi\u1ec7u v\u1ec1 c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, ch\u1ebf bi\u1ebfn m\u00f3n ngon v\u1edbi t\u01b0\u01a1ng \u1edbt Chinsu t\u1eeb chia s\u1ebb c\u1ee7a c\u00e1c Influencer.<\/li>\n<\/ul>\n<p style=\"padding-left: 40px; text-align: justify;\">\u0110\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Tiktok nh\u1eb1m m\u1ee5c ti\u00eau l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn gi\u1edbi tr\u1ebb. Th\u00f4ng qua vi\u1ec7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng s\u00e1ng t\u1ea1o c\u00e1c m\u00f3n \u0103n ngon c\u00f9ng Chinsu, \u0111\u0103ng t\u1ea3i l\u00ean TikTok k\u00e8m hashtag \u201cV\u1ea1n m\u00f3n ngon b\u00f9ng v\u1ecb\u201d.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3, Chinsu c\u0169ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Tiktoker n\u1ed5i ti\u1ebfng v\u00e0 ca s\u0129 Mono \u0111\u1ec3 t\u1ea1o ra c\u00e1c video viral tr\u00ean Tiktok. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i, nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb trong \u1ea9m th\u1ef1c. \u0110\u1ed3ng th\u1eddi c\u0169ng t\u1ea1o m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1n gi\u1ea3 tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi y\u00eau l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i v\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc vui v\u1ebb c\u00f9ng gia \u0111\u00ecnh.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Theo th\u1ed1ng k\u00ea c\u1ee7a REVU, chi\u1ebfn d\u1ecbch \u0111\u00e3 thu h\u00fat 95 nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung tham gia, h\u01a1n 15 tri\u1ec7u views v\u00e0 h\u01a1n 250K t\u01b0\u01a1ng t\u00e1c, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed Top-of-mind trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi ngh\u0129 v\u1ec1 t\u01b0\u01a1ng \u1edbt.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Tr\u00ean c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Tiktok, Lazada\u2026): banner qu\u1ea3ng c\u00e1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 v\u00e0 t\u1eb7ng k\u00e8m s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n trong c\u00e1c s\u1ef1 ki\u1ec7n Sale 10\/10, 09\/09\u2026.<\/li>\n<li style=\"text-align: justify;\">S\u1ef1 ki\u1ec7n \u1ea9m th\u1ef1c v\u00e0 h\u1ed9i ch\u1ee3: T\u01b0\u01a1ng \u1edbt Chinsu t\u00edch c\u1ef1c tham gia c\u00e1c s\u1ef1 ki\u1ec7n \u1ea9m th\u1ef1c ho\u1eb7c t\u1ef1 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u1ea9m th\u1ef1c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp d\u00f9ng th\u1eed v\u00e0 tr\u1ea3i nghi\u1ec7m<\/li>\n<li style=\"text-align: justify;\">Ngo\u00e0i ra, t\u01b0\u01a1ng \u1edbt Chinsu c\u00f2n t\u00e0i tr\u1ee3 m\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c t\u1ebf, n\u1ed5i b\u1eadt trong s\u1ed1 \u0111\u00f3 l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u201cHai ng\u00e0y m\u1ed9t \u0111\u00eam\u201d t\u1ea1o s\u1ee9c h\u00fat ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i v\u1edbi gi\u1edbi tr\u1ebb y\u00eau th\u00edch gi\u1ea3i tr\u00ed v\u00e0 \u1ea9m th\u1ef1c. \u0110\u00fang v\u1edbi \u0111\u1ecbnh v\u1ecb tr\u1edf th\u00e0nh gia v\u1ecb thi\u1ebft y\u1ebfu trong m\u1ecdi b\u1eefa \u0103n, t\u01b0\u01a1ng \u1edbt Chinsu c\u00f3 m\u1eb7t trong m\u1ecdi b\u1eefa \u0103n c\u1ee7a d\u00e0n cast, t\u1eeb tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn nh\u1eefng m\u00f3n \u0103n sang tr\u1ecdng. Kh\u00f4ng nh\u1eefng th\u1ebf, nh\u1eefng c\u1ea3nh quay c\u00f3 T\u01b0\u01a1ng \u1edbt Chinsu \u0111\u01b0\u1ee3c ch\u01b0\u01a1ng tr\u00ecnh l\u1ed3ng gh\u00e9p r\u1ea5t t\u1ef1 nhi\u00ean, qua \u0111\u00f3 ch\u1ee9ng minh t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng \u201cb\u00f9ng v\u1ecb\u201d cho m\u1ecdi m\u00f3n \u0103n.<\/li>\n<\/ul>\n<figure id=\"attachment_174097\" aria-describedby=\"caption-attachment-174097\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-174097\" src=\"\/wp-content\/uploads\/2024\/10\/171.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu\" width=\"900\" height=\"500\" srcset=\"\/wp-content\/uploads\/2024\/10\/171.png 900w, \/wp-content\/uploads\/2024\/10\/171-500x278.png 500w, \/wp-content\/uploads\/2024\/10\/171-768x427.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-174097\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Nh\u1edd vi\u1ec7c t\u00e0i tr\u1ee3 cho \u201cHai ng\u00e0y m\u1ed9t \u0111\u00eam\u201d, Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ed9 ph\u1ee7 s\u00f3ng m\u1ea1nh m\u1ebd, \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi tr\u1ebb y\u00eau \u1ea9m th\u1ef1c, th\u00edch kh\u00e1m ph\u00e1. \u0110\u1ed3ng th\u1eddi ng\u1ea7m kh\u1eb3ng \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<h2 style=\"text-align: justify;\"><strong>T\u1ea1m k\u1ebft<\/strong><\/h2>\n<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a t\u01b0\u01a1ng \u1edbt Chinsu<\/strong> kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1eadm ch\u1ea5t Vi\u1ec7t Nam, m\u00e0 c\u00f2n kh\u00e9o l\u00e9o k\u1ebft h\u1ee3p c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i v\u00e0 truy\u1ec1n th\u1ed1ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00f4ng minh, Chinsu l\u00e0 m\u1ed9t minh ch\u1ee9ng cho c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi v\u0103n h\u00f3a \u1ea9m th\u1ef1c Vi\u1ec7t Nam.<\/p>\n<p style=\"text-align: justify;\">\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_174067\" class=\"pvc_stats total_only  \" 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