9 m\u1eb9o hay l\u00e0m \u1ea3nh qu\u1ea3ng c\u00e1o Facebook \u0111\u1eb9p v\u00e0 hi\u1ec7u qu\u1ea3.<\/figcaption><\/figure>\nS\u1eafp x\u1ebfp b\u1ed1 c\u1ee5c c\u00e1c \u1ea3nh qu\u1ea3ng c\u00e1o \u0111\u1eb9p m\u1eaft:\u00a0<\/strong><\/p>\nB\u1ed1 c\u1ee5c \u0111\u1eb9p nh\u1ea5t \u0111\u01b0\u1ee3c khuy\u00ean d\u00f9ng l\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng 1 \u1ea3nh ch\u00ednh ho\u1eb7c 4 \u1ea3nh (1 \u1ea3nh ch\u00ednh & 3 \u1ea3nh ph\u1ee5). B\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ed1 c\u1ee5c 2 ho\u1eb7c 3 \u1ea3nh nh\u01b0ng h\u00e3y l\u01b0u \u00fd v\u1ec1 k\u00edch c\u1ee1 \u0111\u1ec3 \u1ea3nh hi\u1ec7n th\u1ecb \u0111\u1eb9p v\u00e0 kh\u00f4ng b\u1ecb c\u1eaft x\u00e9n.<\/p>\n
S\u1eed d\u1ee5ng kho\u1ea3ng tr\u1eafng h\u1ee3p l\u00fd \u0111\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 trong h\u00ecnh \u1ea3nh kh\u00f4ng b\u1ecb chen ch\u00fac, t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i v\u00e0 d\u1ec5 nh\u00ecn h\u01a1n.<\/span><\/p>\nS\u1eed d\u1ee5ng ti\u00eau \u0111\u1ec1 v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) m\u1ea1nh m\u1ebd:<\/strong><\/p>\nTh\u00eam c\u00e1c ti\u00eau \u0111\u1ec1 ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) nh\u01b0 “Mua ngay”, “Kh\u00e1m ph\u00e1 ngay” \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi xem th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo.<\/span><\/p>\nT\u1eadn d\u1ee5ng nguy\u00ean t\u1eafc \u1ea5n t\u01b0\u1ee3ng th\u1ecb gi\u00e1c (Visual Hierarchy):<\/strong><\/p>\nS\u1eafp x\u1ebfp c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean \u0111\u1ec3 thu h\u00fat m\u1eaft ng\u01b0\u1eddi xem v\u00e0o nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t nh\u01b0 s\u1ea3n ph\u1ea9m, logo, ho\u1eb7c CTA.<\/span><\/p>\nT\u1ea1o \u0111i\u1ec3m nh\u1ea5n b\u1eb1ng m\u00e0u s\u1eafc v\u00e0 t\u01b0\u01a1ng ph\u1ea3n:<\/strong><\/p>\nS\u1eed d\u1ee5ng m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong h\u00ecnh \u1ea3nh, nh\u01b0 s\u1ea3n ph\u1ea9m ho\u1eb7c CTA, gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/span><\/p>\nS\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi th\u1eadt ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf:<\/strong><\/p>\nH\u00ecnh \u1ea3nh c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a con ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, th\u01b0\u1eddng thu h\u00fat v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi xem h\u01a1n so v\u1edbi \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n.<\/span><\/p>\nS\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng \u1ea3nh \u0111\u1ed9ng (GIF) ho\u1eb7c video ng\u1eafn:<\/strong><\/p>\nN\u1ebfu ph\u00f9 h\u1ee3p, th\u1eed nghi\u1ec7m v\u1edbi GIF ho\u1eb7c video ng\u1eafn \u0111\u1ec3 l\u00e0m cho qu\u1ea3ng c\u00e1o tr\u1edf n\u00ean sinh \u0111\u1ed9ng v\u00e0 h\u1ea5p d\u1eabn h\u01a1n so v\u1edbi \u1ea3nh t\u0129nh.<\/span><\/p>\nT\u1ea1o c\u1ea3m gi\u00e1c khan hi\u1ebfm ho\u1eb7c c\u1ea5p b\u00e1ch:<\/strong><\/p>\nS\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c nh\u01b0 \u0111\u1ed3ng h\u1ed3 \u0111\u1ebfm ng\u01b0\u1ee3c, l\u1eddi nh\u1eafc v\u1ec1 khuy\u1ebfn m\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c khan hi\u1ebfm, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng.<\/span><\/p>\nA\/B Testing v\u1edbi nhi\u1ec1u phi\u00ean b\u1ea3n \u1ea3nh kh\u00e1c nhau:<\/strong><\/p>\nT\u1ea1o nhi\u1ec1u phi\u00ean b\u1ea3n h\u00ecnh \u1ea3nh v\u1edbi c\u00e1c thay \u0111\u1ed5i nh\u1ecf (m\u00e0u s\u1eafc, CTA, b\u1ed1 c\u1ee5c) \u0111\u1ec3 th\u1eed nghi\u1ec7m v\u00e0 t\u00ecm ra phi\u00ean b\u1ea3n c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t nh\u1ea5t.<\/span><\/p>\nT\u1eadp trung v\u00e0o l\u1ee3i \u00edch thay v\u00ec ch\u1ec9 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m:<\/strong><\/p>\nThay v\u00ec ch\u1ec9 hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m, h\u00e3y c\u1ed1 g\u1eafng l\u00e0m n\u1ed5i b\u1eadt l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng qua h\u00ecnh \u1ea3nh, nh\u01b0 c\u1ea3m gi\u00e1c h\u00e0i l\u00f2ng, ti\u1ec7n \u00edch, ho\u1eb7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng.<\/span><\/p>\nK\u00ea\u0301t lu\u00e2\u0323n<\/strong><\/h2>\nVi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c k\u00edch th\u01b0\u1edbc chu\u1ea9n khi t\u1ea1o \u1ea3nh qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb \u0111\u1eb9p m\u1eaft v\u00e0 chuy\u00ean nghi\u1ec7p, m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. H\u00e3y \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o vi\u1ec7c chu\u1ea9n b\u1ecb n\u1ed9i dung h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u00fang chu\u1ea9n, \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n\n
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