{"id":149719,"date":"2024-08-13T09:35:25","date_gmt":"2024-08-13T02:35:25","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=149719"},"modified":"2024-08-13T09:35:25","modified_gmt":"2024-08-13T02:35:25","slug":"big-data-la-gi","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/149719\/big-data-la-gi\/","title":{"rendered":"Big Data l\u00e0 g\u00ec? \u0110\u1eb7c tr\u01b0ng v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a Big Data"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hi\u1ec7n nay Big Data kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m xa l\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. V\u1edbi kh\u1ea3 n\u0103ng x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, Big Data \u0111ang m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ecbnh ngh\u0129a <\/span><b>Big Data l\u00e0 g\u00ec<\/b><span style=\"font-weight: 400;\"> v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a Big Data trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>1. Big Data l\u00e0 g\u00ec?<\/b><\/h2>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Big Data<\/strong><span style=\"font-weight: 400;\"> (D\u1eef li\u1ec7u l\u1edbn) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 m\u1ed9t l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, \u0111a d\u1ea1ng, ph\u1ee9c t\u1ea1p m\u00e0 c\u00e1c c\u00f4ng c\u1ee5 hay ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ea3m bi\u1ebfn IoT, giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c c\u00e1c h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p.<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ngu\u1ed3n g\u1ed1c c\u1ee7a c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb nh\u1eefng n\u0103m 1960 v\u00e0 1970 khi c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u \u0111\u1ea7u ti\u00ean ph\u00e1t tri\u1ec3n. \u0110\u1ebfn kho\u1ea3ng n\u0103m 2005, l\u01b0\u1ee3ng d\u1eef li\u1ec7u do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, YouTube v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn kh\u00e1c \u0111\u00e3 t\u0103ng m\u1ea1nh. C\u0169ng trong n\u0103m \u0111\u00f3, Hadoop \u2013 m\u1ed9t khu\u00f4n kh\u1ed5 m\u00e3 ngu\u1ed3n m\u1edf \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn \u2013 ra \u0111\u1eddi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c khu\u00f4n kh\u1ed5 ngu\u1ed3n m\u1edf nh\u01b0 Hadoop v\u00e0 sau n\u00e0y l\u00e0 Spark \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Big Data, b\u1edfi ch\u00fang l\u00e0m cho vi\u1ec7c x\u1eed l\u00fd v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u l\u1edbn tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. K\u1ec3 t\u1eeb \u0111\u00f3, kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u00e3 t\u0103ng v\u1ecdt. Theo th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t c\u1ee7a <\/span><a href=\"https:\/\/www.statista.com\/statistics\/871513\/worldwide-data-created\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, hi\u1ec7n nay ng\u01b0\u1eddi d\u00f9ng internet tr\u00ean to\u00e0n th\u1ebf gi\u1edbi t\u1ea1o ra 402,74 tri\u1ec7u terabyte d\u1eef li\u1ec7u m\u1ed7i ng\u00e0y v\u00e0 con s\u1ed1 n\u00e0y v\u1eabn \u0111ang kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean.<\/span><\/p>\n<figure id=\"attachment_149737\" aria-describedby=\"caption-attachment-149737\" style=\"width: 1536px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-149737\" src=\"\/wp-content\/uploads\/2024\/08\/luong-du-lieu-nguoi-dung-internet-tao-ra-trong-moi-phut.jpg\" alt=\"L\u01b0\u1ee3ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet \" width=\"1536\" height=\"1536\" srcset=\"\/wp-content\/uploads\/2024\/08\/luong-du-lieu-nguoi-dung-internet-tao-ra-trong-moi-phut.jpg 1536w, \/wp-content\/uploads\/2024\/08\/luong-du-lieu-nguoi-dung-internet-tao-ra-trong-moi-phut-500x500.jpg 500w, \/wp-content\/uploads\/2024\/08\/luong-du-lieu-nguoi-dung-internet-tao-ra-trong-moi-phut-1024x1024.jpg 1024w, \/wp-content\/uploads\/2024\/08\/luong-du-lieu-nguoi-dung-internet-tao-ra-trong-moi-phut-150x150.jpg 150w, \/wp-content\/uploads\/2024\/08\/luong-du-lieu-nguoi-dung-internet-tao-ra-trong-moi-phut-768x768.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption id=\"caption-attachment-149737\" class=\"wp-caption-text\">L\u01b0\u1ee3ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1o ra trong m\u1ed7i ph\u00fat &#8211; Ngu\u1ed3n: Grepsr<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a Big Data, ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec3u nh\u1eefng \u0111\u1eb7c tr\u01b0ng c\u01a1 b\u1ea3n c\u1ee7a n\u00f3.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>2. \u0110\u1eb7c tr\u01b0ng c\u1ee7a Big Data<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u1eb7c tr\u01b0ng c\u01a1 b\u1ea3n c\u1ee7a Big Data:<\/span><\/p>\n<figure id=\"attachment_149723\" aria-describedby=\"caption-attachment-149723\" style=\"width: 999px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149723 size-full\" src=\"\/wp-content\/uploads\/2024\/08\/dac-trung-cua-big-data.jpg\" alt=\"\u0111\u1eb7c tr\u01b0ng c\u1ee7a big data\" width=\"999\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/08\/dac-trung-cua-big-data.jpg 999w, \/wp-content\/uploads\/2024\/08\/dac-trung-cua-big-data-500x338.jpg 500w, \/wp-content\/uploads\/2024\/08\/dac-trung-cua-big-data-768x519.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption id=\"caption-attachment-149723\" class=\"wp-caption-text\">\u0110\u1eb7c tr\u01b0ng c\u1ee7a Big Data<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>2.1. Kh\u1ed1i l\u01b0\u1ee3ng (Volume)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1eafc t\u1edbi Big Data l\u00e0 n\u00f3i t\u1edbi l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ea3m bi\u1ebfn IoT, giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed&#8230; Ch\u1eb3ng h\u1ea1n, m\u1ed7i ng\u00e0y c\u00f3 h\u00e0ng tri\u1ec7u b\u00e0i \u0111\u0103ng Facebook, h\u00e0ng t\u1ef7 email \u0111\u01b0\u1ee3c g\u1eedi qua Gmail v\u00e0 h\u00e0ng tri\u1ec7u giao d\u1ecbch mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u n\u00e0y y\u00eau c\u1ea7u c\u00e1c h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.2. T\u1ed1c \u0111\u1ed9 (Velocity)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 m\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 x\u1eed l\u00fd. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra li\u00ean t\u1ee5c v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c. V\u00ed d\u1ee5, c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd ngay trong th\u1eddi gian th\u1ef1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 b\u1ea3o m\u1eadt, hay c\u00e1c c\u1ea3m bi\u1ebfn IoT trong xe t\u1ef1 l\u00e1i ph\u1ea3i x\u1eed l\u00fd d\u1eef li\u1ec7u ngay l\u1eadp t\u1ee9c \u0111\u1ec3 \u0111i\u1ec1u khi\u1ec3n xe an to\u00e0n.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.3. \u0110a d\u1ea1ng (Variety)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u l\u1edbn bao g\u1ed3m nhi\u1ec1u d\u1ea1ng d\u1eef li\u1ec7u kh\u00e1c nhau: t\u1eeb d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (structured data) nh\u01b0 b\u1ea3ng t\u00ednh, c\u01a1 s\u1edf d\u1eef li\u1ec7u; \u0111\u1ebfn d\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac (semi-structured data) nh\u01b0 XML, JSON; v\u00e0 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac (unstructured data) nh\u01b0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video, \u00e2m thanh. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch linh ho\u1ea1t \u0111\u1ec3 khai th\u00e1c, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.4. T\u00ednh bi\u1ebfn \u0111\u1ed5i (Variability)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00ednh bi\u1ebfn \u0111\u1ed5i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u c\u1ee7a d\u00f2ng d\u1eef li\u1ec7u. V\u00ed d\u1ee5, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9t bi\u1ebfn trong c\u00e1c s\u1ef1 ki\u1ec7n mua s\u1eafm l\u1edbn nh\u01b0 Black Friday ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. C\u00e1c h\u1ec7 th\u1ed1ng x\u1eed l\u00fd d\u1eef li\u1ec7u ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ed9 tin c\u1eady.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.5. \u0110\u1ed9 tin c\u1eady (Veracity)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u. D\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c b\u1ecb l\u1ed7i c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c ph\u00e2n t\u00edch sai l\u1ea7m v\u00e0 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u00ednh x\u00e1c. Do \u0111\u00f3, vi\u1ec7c x\u00e1c minh v\u00e0 l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00ed d\u1ee5, trong l\u0129nh v\u1ef1c y t\u1ebf, d\u1eef li\u1ec7u b\u1ec7nh nh\u00e2n ph\u1ea3i ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111\u01b0a ra ch\u1ea9n \u0111o\u00e1n v\u00e0 \u0111i\u1ec1u tr\u1ecb \u0111\u00fang.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2.6. Gi\u00e1 tr\u1ecb (Value)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb c\u1ee7a Big Data n\u1eb1m \u1edf kh\u1ea3 n\u0103ng bi\u1ebfn d\u1eef li\u1ec7u th\u00f4 th\u00e0nh th\u00f4ng tin h\u1eefu \u00edch, cung c\u1ea5p c\u00e1c insights c\u00f3 gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p. V\u00ed d\u1ee5, c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eed d\u1ee5ng Big Data \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho. Khai th\u00e1c gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u l\u1edbn \u0111\u00f2i h\u1ecfi c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch ti\u00ean ti\u1ebfn nh\u01b0 h\u1ecdc m\u00e1y (machine learning) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI &#8211; artificial intelligence) \u0111\u1ec3 t\u00ecm ra c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng c\u00f3 \u00fd ngh\u0129a t\u1eeb d\u1eef li\u1ec7u.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/ld\/bo-tai-lieu-chuyen-doi-so-toan-dien?source=Blog&amp;medium=content&amp;campaign=amis-blog&amp;content=149719\/big-data-la-gi&amp;term=platform_tttrang_amis-platform\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><b>T\u1ea2I NGAY: <span style=\"color: #ff6600;\">B\u1ed8 T\u00c0I LI\u1ec6U CHUY\u1ec2N \u0110\u1ed4I S\u1ed0 A-Z \u0110\u1ea6Y \u0110\u1ee6 NH\u1ea4T M\u1eccI <\/span><\/b><\/span><\/a><a href=\"https:\/\/amis.misa.vn\/ld\/bo-tai-lieu-chuyen-doi-so-toan-dien?source=Blog&amp;medium=content&amp;campaign=amis-blog&amp;content=149719\/big-data-la-gi&amp;term=platform_tttrang_amis-platform\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\"><b><span style=\"color: #ff6600;\">NG\u00c0NH NGH\u1ec0<\/span><\/b><\/span><\/a><\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\"><b>3. Ph\u00e2n lo\u1ea1i Big Data<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean c\u1ea5u tr\u00fac d\u1eef li\u1ec7u, Big Data c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh 3 lo\u1ea1i ch\u00ednh:<\/span><\/p>\n<figure id=\"attachment_149725\" aria-describedby=\"caption-attachment-149725\" style=\"width: 999px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-149725\" src=\"\/wp-content\/uploads\/2024\/08\/phan-loai-big-data.jpg\" alt=\"ph\u00e2n lo\u1ea1i big data\" width=\"999\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/08\/phan-loai-big-data.jpg 999w, \/wp-content\/uploads\/2024\/08\/phan-loai-big-data-500x338.jpg 500w, \/wp-content\/uploads\/2024\/08\/phan-loai-big-data-768x519.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption id=\"caption-attachment-149725\" class=\"wp-caption-text\">Ph\u00e2n lo\u1ea1i Big Data<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>3.1. D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (Structured Data)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 lo\u1ea1i d\u1eef li\u1ec7u d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u00ecm ki\u1ebfm, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo m\u1ed9t \u0111\u1ecbnh d\u1ea1ng c\u1ed1 \u0111\u1ecbnh, th\u01b0\u1eddng l\u00e0 b\u1ea3ng v\u1edbi h\u00e0ng v\u00e0 c\u1ed9t. D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o, truy xu\u1ea5t v\u00e0 ph\u00e2n t\u00edch b\u1eb1ng c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd c\u01a1 s\u1edf d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng (RDBMS &#8211; Relational Database Management System).<\/span><\/p>\n<p style=\"text-align: justify;\"><b>V\u00ed d\u1ee5<\/b><span style=\"font-weight: 400;\">: B\u1ea3ng t\u00ednh tr\u00ean Google Sheets, m\u00e3 ID trong c\u01a1 s\u1edf d\u1eef li\u1ec7u, danh s\u00e1ch li\u00ean h\u1ec7 trong ph\u1ea7n m\u1ec1m CRM, \u0111\u00e1nh gi\u00e1 sao (star rating) trong c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1\u2026<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3.2. D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac (Semi-structured Data)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u b\u00e1n c\u1ea5u tr\u00fac n\u1eb1m gi\u1eefa d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac. N\u00f3 kh\u00f4ng ho\u00e0n to\u00e0n theo \u0111\u1ecbnh d\u1ea1ng b\u1ea3ng c\u1ed1 \u0111\u1ecbnh nh\u01b0ng ch\u1ee9a c\u00e1c th\u1ebb ho\u1eb7c nh\u00e3n \u0111\u1ec3 ph\u00e2n lo\u1ea1i v\u00e0 t\u1ed5 ch\u1ee9c th\u00f4ng tin.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>V\u00ed d\u1ee5<\/b><span style=\"font-weight: 400;\">: Tweet v\u1edbi n\u1ed9i dung \u0111i k\u00e8m hashtag, email v\u1edbi c\u00e1c tr\u01b0\u1eddng data nh\u01b0 ng\u01b0\u1eddi g\u1eedi, ng\u01b0\u1eddi nh\u1eadn, ng\u00e0y g\u1eedi\u2026<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>3.3. D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac (Unstructured Data)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 lo\u1ea1i d\u1eef li\u1ec7u kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac c\u1ed1 \u0111\u1ecbnh v\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng t\u1ed5 ch\u1ee9c theo h\u00e0ng v\u00e0 c\u1ed9t. D\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac th\u01b0\u1eddng c\u1ea7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p v\u00e0 linh ho\u1ea1t h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>V\u00ed d\u1ee5<\/b><span style=\"font-weight: 400;\">: V\u0103n b\u1ea3n t\u1ef1 do (nh\u01b0 email, t\u00e0i li\u1ec7u word), h\u00ecnh \u1ea3nh, \u00e2m thanh, c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u2026<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>4. Vai tr\u00f2 c\u1ee7a Big Data trong doanh nghi\u1ec7p<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo m\u1ed9t th\u1ed1ng k\u00ea c\u1ee7a <\/span><a href=\"https:\/\/ocient.com\/tech-papers\/beyond-big-data-the-rise-of-hyperscale\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ocient<\/span><\/a><span style=\"font-weight: 400;\">, 98% gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh cho r\u1eb1ng trong v\u00f2ng 3 n\u0103m t\u1edbi, vi\u1ec7c t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng Big Data trong doanh nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng. D\u1eef li\u1ec7u l\u1edbn \u0111ang ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea3i ti\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 vai tr\u00f2 ch\u00ednh c\u1ee7a Big Data trong doanh nghi\u1ec7p:<\/span><\/p>\n<figure id=\"attachment_149727\" aria-describedby=\"caption-attachment-149727\" style=\"width: 999px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-149727\" src=\"\/wp-content\/uploads\/2024\/08\/vai-tro-big-data-trong-doanh-nghiep.jpg\" alt=\"vai tr\u00f2 big data \" width=\"999\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/08\/vai-tro-big-data-trong-doanh-nghiep.jpg 999w, \/wp-content\/uploads\/2024\/08\/vai-tro-big-data-trong-doanh-nghiep-500x338.jpg 500w, \/wp-content\/uploads\/2024\/08\/vai-tro-big-data-trong-doanh-nghiep-768x519.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption id=\"caption-attachment-149727\" class=\"wp-caption-text\">Vai tr\u00f2 c\u1ee7a Big Data trong doanh nghi\u1ec7p<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><b>T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn. V\u00ed d\u1ee5, d\u1eef li\u1ec7u t\u1eeb c\u1ea3m bi\u1ebfn IoT trong d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n b\u1ea3o tr\u00ec, theo d\u00f5i v\u00e0 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t m\u00e1y m\u00f3c. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap t\u1ed1i \u01b0u chu\u1ed7i cung \u1ee9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u1ed3n kho v\u00e0 qu\u1ea3n l\u00fd v\u1eadn chuy\u1ec3n, t\u1eeb \u0111\u00f3 gi\u1ea3m chi ph\u00ed v\u00e0 \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a lu\u00f4n s\u1eb5n s\u00e0ng khi c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><b>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p s\u1eed d\u1ee5ng Big Data \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u ngu\u1ed3n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, d\u1eef li\u1ec7u mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><b>H\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u00e0 ch\u00ednh x\u00e1c, gi\u00fap l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. Ph\u00e2n t\u00edch Big Data cho ph\u00e9p doanh nghi\u1ec7p d\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i kinh doanh m\u1edbi ho\u1eb7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, th\u00edch nghi nhanh v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><b>Ph\u00e1t hi\u1ec7n gian l\u1eadn v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data gi\u00fap ph\u00e1t hi\u1ec7n gian l\u1eadn v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ec3 nh\u1eadn di\u1ec7n h\u00e0nh vi b\u1ea5t th\u01b0\u1eddng. C\u00e1c thu\u1eadt to\u00e1n machine learning c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c m\u1eabu h\u00e0nh vi gian l\u1eadn v\u00e0 c\u1ea3nh b\u00e1o k\u1ecbp th\u1eddi, gi\u00fap doanh nghi\u1ec7p ng\u0103n ch\u1eb7n r\u1ee7i ro ti\u1ec1m \u1ea9n. B\u00ean c\u1ea1nh \u0111\u00f3, Big Data c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c r\u1ee7i ro kh\u00e1c li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb r\u1ee7i ro t\u00e0i ch\u00ednh \u0111\u1ebfn r\u1ee7i ro trong chu\u1ed7i cung \u1ee9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><b>T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 marketing th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing, x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau vaf t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p marketing gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. D\u1eef li\u1ec7u l\u1edbn c\u0169ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch c\u00f3 hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><b>\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u1ecb hi\u1ebfu v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1eef li\u1ec7u l\u1edbn cho ph\u00e9p doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/amis.misa.vn\/148425\/generative-ai-la-gi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>Generative AI l\u00e0 g\u00ec? C\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a Generative AI<\/strong><\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/amis.misa.vn\/135061\/ung-dung-ai\/\" target=\"_blank\" rel=\"noopener\">10 \u1ee9ng d\u1ee5ng AI ph\u1ed5 bi\u1ebfn nh\u1ea5t cho doanh nghi\u1ec7p<\/a><\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #3366ff;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/amis.misa.vn\/145419\/trung-tam-du-lieu\/\" target=\"_blank\" rel=\"noopener\">Trung t\u00e2m d\u1eef li\u1ec7u l\u00e0 g\u00ec? C\u00e1c y\u00eau c\u1ea7u c\u1ee7a trung t\u00e2m d\u1eef li\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf<\/a><\/strong><\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>5. C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Big Data l\u00e0 g\u00ec?<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua m\u1ed9t chu\u1ed7i quy tr\u00ecnh v\u00e0 c\u00f4ng ngh\u1ec7 li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd \u0111\u1ec3 thu th\u1eadp, l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ch\u00ednh trong c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Big Data:<\/span><\/p>\n<figure id=\"attachment_149729\" aria-describedby=\"caption-attachment-149729\" style=\"width: 999px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149729 size-full\" src=\"\/wp-content\/uploads\/2024\/08\/cach-thuc-hoat-dong-cua-big-data.jpg\" alt=\"c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng big data l\u00e0 g\u00ec\" width=\"999\" height=\"675\" srcset=\"\/wp-content\/uploads\/2024\/08\/cach-thuc-hoat-dong-cua-big-data.jpg 999w, \/wp-content\/uploads\/2024\/08\/cach-thuc-hoat-dong-cua-big-data-500x338.jpg 500w, \/wp-content\/uploads\/2024\/08\/cach-thuc-hoat-dong-cua-big-data-768x519.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><figcaption id=\"caption-attachment-149729\" class=\"wp-caption-text\">C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Big Data<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>5.1. Thu th\u1eadp d\u1eef li\u1ec7u (Data Collection)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i: Facebook, Instagram, LinkedIn\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb c\u1ea3m bi\u1ebfn IoT: C\u00e1c thi\u1ebft b\u1ecb k\u1ebft n\u1ed1i internet nh\u01b0 c\u1ea3m bi\u1ebfn trong nh\u00e0 m\u00e1y, thi\u1ebft b\u1ecb \u0111eo tay th\u00f4ng minh\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: L\u1ecbch s\u1eed mua s\u1eafm, gi\u1ecf h\u00e0ng\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p: CRM, <\/span><a href=\"https:\/\/amis.misa.vn\/1353\/phan-mem-erp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ERP<\/span><\/a><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>5.2. L\u01b0u tr\u1eef d\u1eef li\u1ec7u (Data Storage)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong c\u00e1c h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef d\u1eef li\u1ec7u l\u1edbn, c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. M\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hadoop Distributed File System (HDFS): M\u1ed9t h\u1ec7 th\u1ed1ng file ph\u00e2n t\u00e1n cho ph\u00e9p l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u l\u1edbn tr\u00ean nhi\u1ec1u m\u00e1y ch\u1ee7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NoSQL Databases: C\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u nh\u01b0 MongoDB, Cassandra \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac v\u00e0 b\u00e1n c\u1ea5u tr\u00fac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cloud Storage: D\u1ecbch v\u1ee5 l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y nh\u01b0 Amazon S3, Google Cloud Storage cung c\u1ea5p kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng linh ho\u1ea1t<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>5.3. X\u1eed l\u00fd v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u (Data Processing and Management)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u l\u1edbn c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 chu\u1ea9n b\u1ecb cho c\u00e1c ph\u00e2n t\u00edch sau n\u00e0y. C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MapReduce: M\u1ed9t m\u00f4 h\u00ecnh l\u1eadp tr\u00ecnh cho ph\u00e9p x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn b\u1eb1ng c\u00e1ch chia nh\u1ecf c\u00f4ng vi\u1ec7c th\u00e0nh c\u00e1c t\u00e1c v\u1ee5 nh\u1ecf h\u01a1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apache Spark: M\u1ed9t c\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd, c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u trong b\u1ed9 nh\u1edb (in-memory processing)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ETL (Extract, Transform, Load): Qu\u00e1 tr\u00ecnh tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n, chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ph\u00e2n t\u00edch, v\u00e0 t\u1ea3i d\u1eef li\u1ec7u v\u00e0o h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>5.4. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u (Data Analysis)<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u sau khi \u0111\u01b0\u1ee3c x\u1eed l\u00fd v\u00e0 l\u01b0u tr\u1eef s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 r\u00fat ra th\u00f4ng tin h\u1eefu \u00edch. C\u00e1c k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data Mining: Khai th\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra c\u00e1c m\u1eabu v\u00e0 xu h\u01b0\u1edbng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Machine Learning: S\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n h\u1ecdc m\u00e1y \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statistical Analysis: Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 r\u00fat ra c\u00e1c k\u1ebft lu\u1eadn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualization Tools: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Tableau, Power BI \u0111\u1ec3 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u, gi\u00fap d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/amis.misa.vn\/?content=149719\/big-data-la-gi\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-149831 aligncenter\" src=\"\/wp-content\/uploads\/2024\/08\/Them-tieu-de-1-1.jpg\" alt=\"\" width=\"1280\" height=\"129\" srcset=\"\/wp-content\/uploads\/2024\/08\/Them-tieu-de-1-1.jpg 1280w, \/wp-content\/uploads\/2024\/08\/Them-tieu-de-1-1-500x50.jpg 500w, \/wp-content\/uploads\/2024\/08\/Them-tieu-de-1-1-1024x103.jpg 1024w, \/wp-content\/uploads\/2024\/08\/Them-tieu-de-1-1-768x77.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><b>6. \u1ee8ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a Big Data trong c\u00e1c l\u0129nh v\u1ef1c<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data \u0111ang ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 quan tr\u1ecdng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a Big Data trong c\u00e1c l\u0129nh v\u1ef1c:<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>6.1. T\u00e0i ch\u00ednh &#8211; Ng\u00e2n h\u00e0ng<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo m\u1ed9t th\u1ed1ng k\u00ea c\u1ee7a <\/span><a href=\"https:\/\/zipdo.co\/big-data-in-fintech-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zipdo<\/span><\/a><span style=\"font-weight: 400;\">, Big Data c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb kinh t\u1ebf h\u00e0ng n\u0103m l\u00ean t\u1edbi 250 t\u1ef7 USD cho c\u00e1c ng\u00e2n h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, v\u00e0o n\u0103m 2026, d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng D\u1eef li\u1ec7u l\u1edbn trong FinTech d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng tr\u01b0\u1edfng l\u00ean 141,5 t\u1ef7 \u0111\u00f4 la.<\/span><\/p>\n<figure id=\"attachment_149735\" aria-describedby=\"caption-attachment-149735\" style=\"width: 1536px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-149735\" src=\"\/wp-content\/uploads\/2024\/08\/loi-ich-cua-big-data-trong-linh-vuc-tai-chinh-1.jpg\" alt=\"L\u1ee3i \u00edch Big Data trong T\u00e0i ch\u00ednh \" width=\"1536\" height=\"864\" srcset=\"\/wp-content\/uploads\/2024\/08\/loi-ich-cua-big-data-trong-linh-vuc-tai-chinh-1.jpg 1536w, \/wp-content\/uploads\/2024\/08\/loi-ich-cua-big-data-trong-linh-vuc-tai-chinh-1-500x281.jpg 500w, \/wp-content\/uploads\/2024\/08\/loi-ich-cua-big-data-trong-linh-vuc-tai-chinh-1-1024x576.jpg 1024w, \/wp-content\/uploads\/2024\/08\/loi-ich-cua-big-data-trong-linh-vuc-tai-chinh-1-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption id=\"caption-attachment-149735\" class=\"wp-caption-text\">L\u1ee3i \u00edch c\u1ee7a Big Data trong l\u0129nh v\u1ef1c T\u00e0i ch\u00ednh &#8211; Ngu\u1ed3n: Grepsr<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3 cho ng\u00e0nh ng\u00e2n h\u00e0ng, t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh \u0111\u1ebfn qu\u1ea3n l\u00fd r\u1ee7i ro. C\u1ee5 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed chi nh\u00e1nh<\/b><span style=\"font-weight: 400;\">: K\u1ef9 thu\u1eadt ph\u00e2n c\u1ee5m gi\u00fap ng\u00e2n h\u00e0ng x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f3 ti\u1ec1m n\u0103ng cao, t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c m\u1edf chi nh\u00e1nh m\u1edbi t\u1ea1i nh\u1eefng khu v\u1ef1c t\u1eadp trung nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ef1 \u0111o\u00e1n l\u01b0\u1ee3ng ti\u1ec1n m\u1eb7t c\u1ea7n thi\u1ebft<\/b><span style=\"font-weight: 400;\">: K\u1ebft h\u1ee3p d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 c\u00e1c quy t\u1eafc ng\u00e2n h\u00e0ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n l\u01b0\u1ee3ng ti\u1ec1n m\u1eb7t c\u1ea7n thi\u1ebft t\u1ea1i t\u1eebng chi nh\u00e1nh v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 trong n\u0103m, gi\u00fap qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ng\u00e2n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1<\/b><span style=\"font-weight: 400;\">: S\u1eed d\u1ee5ng khoa h\u1ecdc d\u1eef li\u1ec7u \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u1edbn t\u1eeb c\u00e1c giao d\u1ecbch h\u00e0ng ng\u00e0y, \u0111\u1ea3m b\u1ea3o an ninh v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e1t hi\u1ec7n gian l\u1eadn<\/b><span style=\"font-weight: 400;\">: \u1ee8ng d\u1ee5ng h\u1ecdc m\u00e1y (machine learning) v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c giao d\u1ecbch b\u1ea5t th\u01b0\u1eddng v\u00e0 ph\u00e1t hi\u1ec7n gian l\u1eadn, t\u1eeb \u0111\u00f3 b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ng\u00e2n h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>6.2. Gi\u00e1o d\u1ee5c<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data \u0111ang thay \u0111\u1ed5i c\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd v\u00e0 gi\u1ea3ng d\u1ea1y trong ng\u00e0nh gi\u00e1o d\u1ee5c. C\u1ee5 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 sinh vi\u00ean<\/b><span style=\"font-weight: 400;\">: L\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, h\u1ed3 s\u01a1 h\u1ecdc t\u1eadp c\u1ee7a sinh vi\u00ean, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n gi\u1ea3ng d\u1ea1y ph\u00f9 h\u1ee3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u1eef k\u00edn \u0111\u1ec1 thi<\/b><span style=\"font-weight: 400;\">: H\u1ec7 th\u1ed1ng b\u1ea3o m\u1eadt cao gi\u00fap b\u1ea3o v\u1ec7 c\u00e1c b\u1ed9 \u0111\u1ec1 ki\u1ec3m tra, \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecb r\u00f2 r\u1ec9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u1ed7 tr\u1ee3 gi\u1ea3ng d\u1ea1y<\/b><span style=\"font-weight: 400;\">: Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 ho\u1ea1t \u0111\u1ed9ng l\u1edbp h\u1ecdc, gi\u00fap gi\u00e1o vi\u00ean theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 h\u1ecdc t\u1eadp c\u1ee7a sinh vi\u00ean, t\u1eeb \u0111\u00f3 c\u1ea3i ti\u1ebfn ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3ng d\u1ea1y.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>6.3. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u1ee5 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Thu th\u1eadp d\u1eef li\u1ec7u ngay t\u1eeb khi kh\u00e1ch h\u00e0ng truy c\u1eadp trang web, gi\u00fap hi\u1ec3u r\u00f5 h\u00e0nh vi mua s\u1eafm v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n t\u00edch c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t v\u00e0 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian hi\u1ec3n th\u1ecb, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m th\u00f4ng minh<\/b><span style=\"font-weight: 400;\">: D\u1ef1a tr\u00ean l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ec7 th\u1ed1ng \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef1 \u0111\u1ed9ng g\u1eedi m\u00e3 khuy\u1ebfn m\u00e3i<\/b><span style=\"font-weight: 400;\">: Khi kh\u00e1ch h\u00e0ng th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng kh\u00f4ng mua, h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng g\u1eedi m\u00e3 khuy\u1ebfn m\u00e3i \u0111\u1ec3 k\u00edch th\u00edch mua h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>V\u00ed d\u1ee5:<\/b><span style=\"font-weight: 400;\"> Domino\u2019s Pizza l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1eed d\u1ee5ng Big Data \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t h\u00e0ng &#8220;AnyWare&#8221; c\u1ee7a <\/span><a href=\"https:\/\/www.talend.com\/customers\/dominos-pizza\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Domino\u2019s <\/span><\/a><span style=\"font-weight: 400;\">cho ph\u00e9p kh\u00e1ch h\u00e0ng mua pizza qua \u0111\u1ed3ng h\u1ed3 th\u00f4ng minh, TV, xe h\u01a1i ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i, gi\u00fap vi\u1ec7c mua h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n.\u00a0<\/span><\/p>\n<figure id=\"attachment_149801\" aria-describedby=\"caption-attachment-149801\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149801 size-full\" src=\"\/wp-content\/uploads\/2024\/08\/chuong-trinh-dat-hang-cua-dominos-1.jpg\" alt=\"chuong trinh dat hang c\u1ee7a domino's\" width=\"1920\" height=\"1080\" srcset=\"\/wp-content\/uploads\/2024\/08\/chuong-trinh-dat-hang-cua-dominos-1.jpg 1920w, \/wp-content\/uploads\/2024\/08\/chuong-trinh-dat-hang-cua-dominos-1-500x281.jpg 500w, \/wp-content\/uploads\/2024\/08\/chuong-trinh-dat-hang-cua-dominos-1-1024x576.jpg 1024w, \/wp-content\/uploads\/2024\/08\/chuong-trinh-dat-hang-cua-dominos-1-768x432.jpg 768w, \/wp-content\/uploads\/2024\/08\/chuong-trinh-dat-hang-cua-dominos-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-149801\" class=\"wp-caption-text\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t h\u00e0ng &#8220;AnyWare&#8221; c\u1ee7a Domino\u2019s &#8211; Ngu\u1ed3n: bigmedium.com<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau \u0111\u00f3, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Big Data, Domino\u2019s \u0111\u00e3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00edch h\u1ee3p th\u00f4ng tin t\u1eeb 85.000 ngu\u1ed3n d\u1eef li\u1ec7u<\/b><span style=\"font-weight: 400;\">: Bao g\u1ed3m c\u1ea3 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 d\u1eef li\u1ec7u phi c\u1ea5u tr\u00fac (email, b\u00e0i \u0111\u0103ng blog\u2026).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan duy nh\u1ea5t<\/b><span style=\"font-weight: 400;\">: Domino\u2019s c\u00f3 th\u1ec3 thu th\u1eadp, l\u00e0m s\u1ea1ch v\u00e0 chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng v\u00e0 trung t\u00e2m cung \u1ee9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau<\/b><span style=\"font-weight: 400;\">: C\u00e1c th\u00f4ng tin n\u00e0y \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o kho d\u1eef li\u1ec7u c\u1ee7a Domino\u2019s v\u00e0 k\u1ebft h\u1ee3p v\u1edbi th\u00f4ng tin t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nh\u01b0 USPS (D\u1ecbch v\u1ee5 B\u01b0u ch\u00ednh Hoa K\u1ef3), \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh&#8230;<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u1edd s\u1eed d\u1ee5ng Big Data, Domino\u2019s c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb \u0111\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>6.4. Y t\u1ebf &#8211; Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c s\u1eed d\u1ee5ng Big Data t\u1ea1i <\/span><a href=\"https:\/\/newsroom.spectrumhealth.org\/corewell-health-study-determines-keys-to-reducing-hospital-readmissions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Corewell Health<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; m\u1ed9t h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a M\u1ef9 \u0111\u00e3 gi\u00fap 200 b\u1ec7nh nh\u00e2n kh\u00f4ng ph\u1ea3i t\u00e1i nh\u1eadp vi\u1ec7n v\u00e0 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 5 tri\u1ec7u \u0111\u00f4 la chi ph\u00ed.\u00a0<\/span><\/p>\n<figure id=\"attachment_149731\" aria-describedby=\"caption-attachment-149731\" style=\"width: 1536px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149731 size-full\" src=\"\/wp-content\/uploads\/2024\/08\/loi-ich-big-data-trong-linh-vuc-suc-khoe.jpg\" alt=\"L\u1ee3i \u00edch Big Data trong y t\u1ebf\" width=\"1536\" height=\"864\" srcset=\"\/wp-content\/uploads\/2024\/08\/loi-ich-big-data-trong-linh-vuc-suc-khoe.jpg 1536w, \/wp-content\/uploads\/2024\/08\/loi-ich-big-data-trong-linh-vuc-suc-khoe-500x281.jpg 500w, \/wp-content\/uploads\/2024\/08\/loi-ich-big-data-trong-linh-vuc-suc-khoe-1024x576.jpg 1024w, \/wp-content\/uploads\/2024\/08\/loi-ich-big-data-trong-linh-vuc-suc-khoe-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption id=\"caption-attachment-149731\" class=\"wp-caption-text\">L\u1ee3i \u00edch c\u1ee7a Big Data trong l\u0129nh v\u1ef1c Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe &#8211; Ngu\u1ed3n: Grepsr<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data \u0111\u00e3 mang l\u1ea1i nh\u1eefng b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t b\u1eadc trong l\u0129nh v\u1ef1c y t\u1ebf, t\u1eeb ch\u1ea9n \u0111o\u00e1n b\u1ec7nh \u0111\u1ebfn ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng. C\u1ee5 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ea9n \u0111o\u00e1n v\u00e0 \u0111i\u1ec1u tr\u1ecb b\u1ec7nh<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb h\u1ed3 s\u01a1 y t\u1ebf, h\u00ecnh \u1ea3nh y khoa \u0111\u1ebfn d\u1eef li\u1ec7u gen \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea9n \u0111o\u00e1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a l\u1ed9 tr\u00ecnh \u0111i\u1ec1u tr\u1ecb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ef1 \u0111o\u00e1n d\u1ecbch b\u1ec7nh<\/b><span style=\"font-weight: 400;\">: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a c\u00e1c d\u1ecbch b\u1ec7nh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd b\u1ec7nh vi\u1ec7n<\/b><span style=\"font-weight: 400;\">: T\u1ed1i \u01b0u h\u00f3a l\u1ecbch tr\u00ecnh ph\u1eabu thu\u1eadt, qu\u1ea3n l\u00fd gi\u01b0\u1eddng b\u1ec7nh v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u nh\u00e2n s\u1ef1, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ec7nh vi\u1ec7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e1t hi\u1ec7n gian l\u1eadn trong b\u1ea3o hi\u1ec3m y t\u1ebf<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c giao d\u1ecbch b\u1ea3o hi\u1ec3m \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 ng\u0103n ch\u1eb7n gian l\u1eadn, b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a b\u1ec7nh nh\u00e2n v\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>6.5. B\u00e1n l\u1ebb<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data \u0111\u00e3 v\u00e0 \u0111ang mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i cho doanh nghi\u1ec7p trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh. C\u1ee5 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n cung &#8211; c\u1ea7u<\/b><span style=\"font-weight: 400;\">: Big Data c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 so s\u00e1nh t\u1ef7 l\u1ec7 cung &#8211; c\u1ea7u, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 tr\u00e1nh t\u00ecnh tr\u1ea1ng d\u01b0 th\u1eeba ho\u1eb7c thi\u1ebfu h\u1ee5t s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch \u0111a chi\u1ec1u<\/b><span style=\"font-weight: 400;\">: K\u1ebft h\u1ee3p c\u00e1c d\u1eef li\u1ec7u v\u1ec1 th\u1eddi \u0111i\u1ec3m, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn chuy\u1ec3n v\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a, \u0111\u1ea3m b\u1ea3o giao h\u00e0ng \u0111\u00fang th\u1eddi gian v\u00e0 gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>V\u00ed d\u1ee5: <\/b><span style=\"font-weight: 400;\">Walmart l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Big Data \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh. M\u1ed9t trong nh\u1eefng l\u00fd do cho th\u00e0nh c\u00f4ng to l\u1edbn c\u1ee7a Walmart l\u00e0 nh\u1edd v\u00e0o c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 theo th\u1eddi gian th\u1ef1c, gi\u00fap c\u00f4ng ty \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n.<\/span><\/p>\n<figure id=\"attachment_149827\" aria-describedby=\"caption-attachment-149827\" style=\"width: 1800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-149827 size-full\" src=\"\/wp-content\/uploads\/2024\/08\/walmart-tap-doan-ban-le.jpeg\" alt=\"T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb walmart\" width=\"1800\" height=\"1200\" srcset=\"\/wp-content\/uploads\/2024\/08\/walmart-tap-doan-ban-le.jpeg 1800w, \/wp-content\/uploads\/2024\/08\/walmart-tap-doan-ban-le-500x333.jpeg 500w, \/wp-content\/uploads\/2024\/08\/walmart-tap-doan-ban-le-1024x683.jpeg 1024w, \/wp-content\/uploads\/2024\/08\/walmart-tap-doan-ban-le-768x512.jpeg 768w, \/wp-content\/uploads\/2024\/08\/walmart-tap-doan-ban-le-1536x1024.jpeg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><figcaption id=\"caption-attachment-149827\" class=\"wp-caption-text\">Walmart &#8211; T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u n\u01b0\u1edbc M\u1ef9<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, Big Data \u0111\u00e3 gi\u00fap <\/span><a href=\"https:\/\/www.dasca.org\/world-of-data-science\/article\/netflix-walmart-uber-and-more-big-wins-with-big-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Walmart<\/span><\/a><span style=\"font-weight: 400;\"> t\u0103ng danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1eeb 700.000 m\u1eb7t h\u00e0ng v\u00e0o n\u0103m 2011 l\u00ean 60.000.000 v\u00e0o n\u0103m 2017. Vi\u1ec7c t\u1eadp \u0111o\u00e0n n\u00e0y tri\u1ec3n khai <\/span><a href=\"https:\/\/www.grepsr.com\/blog\/how-walmarts-data-insights-can-power-your-retail-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">d\u1ef1 b\u00e1o nhu c\u1ea7u<\/span><\/a><span style=\"font-weight: 400;\"> d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1edbn \u0111\u00e3 gi\u00fap gi\u1ea3m t\u1edbi 30% t\u00ecnh tr\u1ea1ng h\u00e0ng t\u1ed3n kho d\u01b0 th\u1eeba ho\u1eb7c h\u1ebft h\u00e0ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>6.6. Digital Marketing<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, vi\u1ec7c \u1ee9ng d\u1ee5ng Big Data trong Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu, gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb hi\u1ebfu v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ee5 th\u1ec3:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng ch\u00ednh x\u00e1c<\/b><span style=\"font-weight: 400;\">: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua s\u1eafm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch chi ti\u1ebft<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, s\u1ef1 tham gia c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a SEO<\/b><span style=\"font-weight: 400;\">: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c SEO, c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a Big Data, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 nh\u01b0<\/span><a href=\"https:\/\/amis.misa.vn\/?content=149719\/big-data-la-gi\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\"><b> n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p MISA AMIS<\/b><\/span><\/a><span style=\"font-weight: 400;\">. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u1edf c\u1ea3 4 tr\u1ee5 c\u1ed9t bao g\u1ed3m T\u00e0i ch\u00ednh \u2013 K\u1ebf to\u00e1n, Marketing \u2013 B\u00e1n h\u00e0ng, Nh\u00e2n s\u1ef1,\u00a0 \u0110i\u1ec1u h\u00e0nh.<\/span><\/p>\n<p><a href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Blog&amp;medium=content&amp;campaign=amis-blog&amp;content=149719\/big-data-la-gi&amp;term=platform_tttrang_amis-platform\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-149357\" src=\"\/wp-content\/uploads\/2024\/08\/so-do-ket-noi-misa-amis-2023-1.jpg\" alt=\"\" width=\"1475\" height=\"921\" srcset=\"\/wp-content\/uploads\/2024\/08\/so-do-ket-noi-misa-amis-2023-1.jpg 1475w, \/wp-content\/uploads\/2024\/08\/so-do-ket-noi-misa-amis-2023-1-500x312.jpg 500w, \/wp-content\/uploads\/2024\/08\/so-do-ket-noi-misa-amis-2023-1-1024x639.jpg 1024w, \/wp-content\/uploads\/2024\/08\/so-do-ket-noi-misa-amis-2023-1-768x480.jpg 768w\" sizes=\"(max-width: 1475px) 100vw, 1475px\" \/><\/a><\/p>\n<style>\na.custom-shortcode-trial-btn {\nbackground-color: #64d211;\nborder-radius: 100px;\nbox-shadow: rgba(0, 0, 0, 0.24) 0px 3px 8px;\ncolor: #fff;\ncursor: pointer;\ndisplay: inline-block;\nfont-family: CerebriSans-Regular, -apple-system, system-ui, Roboto, sans-serif;\npadding: 7px 20px;\ntext-align: center;\ntext-decoration: none;\ntransition: all 250ms;\nborder: 0;\nfont-size: 24px;\nuser-select: none;\n-webkit-user-select: none;\ntouch-action: manipulation;\nwidth: fit-content;\n}\n\n.custom-shortcode-trial-btn:hover {\n\ntransform: scale(1.05) rotate(-0deg);\n}\n\na.custom-shortcode-trial-btn:hover,\na.custom-shortcode-trial-btn:focus {\nopacity: 1!important;\ncolor: #FFF;\n}\n<\/style>\n<p style=\"text-align: center;\"><a rel=\"nofollow\" class=\"custom-shortcode-trial-btn\" target=\"_blank\" href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Blog&amp;medium=content&amp;campaign=amis-blog&amp;content=149719\/big-data-la-gi&amp;term=platform_tttrang_amis-platform\" name=\"click_content_link\"\n                              style=\"background-color: #64D211; width: 350; height: 70;\n                            \">D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed\n            <\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"> Nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng MISA AMIS bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eadp trung<\/b><span style=\"font-weight: 400;\">: T\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t, gi\u00fap d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 qu\u1ea3n l\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o th\u00f4ng minh<\/b><span style=\"font-weight: 400;\">: Cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o b\u00e1o c\u00e1o chi ti\u1ebft, gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft th\u00f4ng tin k\u1ecbp th\u1eddi v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh<\/b><span style=\"font-weight: 400;\">: T\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh kinh doanh, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/b><span style=\"font-weight: 400;\">: \u0110\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><b>H\u01a1n 250.000+ doanh nghi\u1ec7p \u0111\u00e3 tin ch\u1ecdn MISA AMIS, trong \u0111\u00f3 c\u00f3 <\/b><span style=\"text-decoration: underline;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/cau-chuyen-khach-hang\/misa-amis-dong-hanh-cung-cong-ty-co-phan-huu-nghi-xuan-cuong-trong-lo-trinh-chuyen-doi-so\/\" target=\"_blank\" rel=\"noopener\"><b>C\u00f4ng ty C\u1ed5 ph\u1ea7n H\u1eefu Ngh\u1ecb Xu\u00e2n C\u01b0\u01a1ng<\/b><\/a><\/span><b>, <\/b><span style=\"text-decoration: underline;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/cau-chuyen-khach-hang\/dai-hoc-cong-nghe-dong-nai-hop-tac-chuyen-doi-so-cung-misa-amis\/\" target=\"_blank\" rel=\"noopener\"><b>\u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 \u0110\u1ed3ng Nai<\/b><\/a><\/span><b>, <\/b><span style=\"text-decoration: underline;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/cau-chuyen-khach-hang\/novatek-ket-hop-cung-misa-amis-chuyen-doi-so-la-chia-khoa-nang-cao-nang-luc-canh-tranh-cua-cong-ty\/\" target=\"_blank\" rel=\"noopener\"><b>C\u00f4ng ty C\u1ed5 ph\u1ea7n C\u00f4ng ngh\u1ec7 Novatek<\/b><\/a><\/span><b>, <\/b><span style=\"text-decoration: underline;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/cau-chuyen-khach-hang\/cao-dang-dau-khi-47-nam-su-menh-giao-duc-va-buoc-tien-chuyen-doi-so-cung-misa-amis\/\" target=\"_blank\" rel=\"noopener\"><b>Cao \u0111\u1eb3ng D\u1ea7u kh\u00ed<\/b><\/a><\/span><b>,.. v\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c.<\/b><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">D\u00f9ng th\u1eed v\u00e0 kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a MISA AMIS ngay <a href=\"https:\/\/amis.misa.vn\/ld\/dung-thu-misa-amis?source=Blog&amp;medium=content&amp;campaign=amis-blog&amp;content=149719\/big-data-la-gi&amp;term=platform_tttrang_amis-platform\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff6600;\">t\u1ea1i \u0111\u00e2y:<\/span><\/strong><\/a><\/span><\/p>\n<p><script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script><br \/>\n<script render-for=\"9d8f19ef-71c4-405c-9ef1-ead9e8f3cab8\">\n                    globalThis.lzfr.renderExternalForm({formId: \"9d8f19ef-71c4-405c-9ef1-ead9e8f3cab8\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n                <\/script><b><\/b><\/p>\n<h2 style=\"text-align: justify;\"><b>7. K\u1ebft lu\u1eadn<\/b><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Big Data l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 t\u1ea5t y\u1ebfu \u0111em l\u1ea1i s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p. V\u1edbi ba \u0111\u1eb7c tr\u01b0ng ch\u00ednh l\u00e0 Volume (kh\u1ed1i l\u01b0\u1ee3ng), Variety (\u0111a d\u1ea1ng) v\u00e0 Velocity (t\u1ed1c \u0111\u1ed9), Big Data gi\u00fap c\u00e1c doanh nghi\u1ec7p thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u1ee8ng d\u1ee5ng Big Data mang l\u1ea1i nh\u1eefng c\u1ea3i ti\u1ebfn v\u01b0\u1ee3t b\u1eadc trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 ng\u00e2n h\u00e0ng, gi\u00e1o d\u1ee5c, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, marketing, y t\u1ebf, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c h\u01a1n. T\u01b0\u01a1ng lai c\u1ee7a Big Data h\u1ee9a h\u1eb9n m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng, th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n c\u1ea7u.<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_149719\" class=\"pvc_stats total_only  \" data-element-id=\"149719\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay Big Data kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m xa l\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. 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