{"id":126959,"date":"2024-04-10T10:05:18","date_gmt":"2024-04-10T03:05:18","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=126959"},"modified":"2024-04-10T11:21:03","modified_gmt":"2024-04-10T04:21:03","slug":"cong-cu-phan-tich-website","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/","title":{"rendered":"C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website quan tr\u1ecdng d\u00e0nh cho CMO"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t CMO trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, b\u1ea1n c\u00f3 \u0111ang cho\u00e1ng ng\u1ee3p b\u1edfi v\u00f4 v\u00e0n <strong>c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website<\/strong>? B\u1ea1n khao kh\u00e1t n\u1eafm b\u1eaft h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u1ee9t ph\u00e1 doanh thu? H\u00e3y y\u00ean t\u00e2m, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd l\u00e0 kim ch\u1ec9 nam d\u1eabn d\u1eaft b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c tool ph\u00e2n t\u00edch website CMO \u0111\u1ea7y ti\u1ec1m n\u0103ng. C\u00f9ng MISA m\u1edf c\u00e1nh c\u1eeda d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u1edbi nh\u1eefng b\u00ed k\u00edp \u0111\u01b0\u1ee3c h\u00e9 l\u1ed9 ngay sau \u0111\u00e2y!<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>I. T\u1ea1i sao Marketing Manager c\u1ea7n c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website?<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>1. <strong>N\u1eafm b\u1eaft xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng<\/strong> tr\u00ean website<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website<\/a> cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi website c\u1ee7a b\u1ea1n. Th\u00f4ng qua d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nh\u1eefng trang n\u00e0o thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3t xem nh\u1ea5t<\/b><span style=\"font-weight: 400;\">: \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh n\u1ed9i dung hay s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website<\/b><span style=\"font-weight: 400;\">: Hi\u1ec3u \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean theo d\u00f5i gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 truy c\u1eadp v\u00e0 th\u1eddi gian trung b\u00ecnh tr\u00ean trang<\/b><span style=\"font-weight: 400;\">: Cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 gi\u00fap \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng l\u00e2u h\u01a1n tr\u00ean website.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>2. Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch marketing<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng gi\u00fap theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch: <\/b><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh chi\u1ebfn d\u1ecbch n\u00e0o mang l\u1ea1i l\u01b0\u1ee3ng truy c\u1eadp cao, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh ngu\u1ed3n l\u1ef1c cho nh\u1eefng chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\">: Hi\u1ec3u r\u00f5 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau gi\u00fap nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>3. Ph\u00e1t hi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1 UX\/UI<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) t\u1ed1t v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) th\u00e2n thi\u1ec7n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng tr\u00ean website. L\u1ee3i \u00edch c\u1ee7a c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c v\u1ea5n \u0111\u1ec1 UX\/UI<\/b><span style=\"font-weight: 400;\">: Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ra nh\u1eefng tr\u1edf ng\u1ea1i m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i khi s\u1eed d\u1ee5ng website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u0110<\/strong><b>\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c thay \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\">: Khi th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i trong thi\u1ebft k\u1ebf ho\u1eb7c c\u1ea5u tr\u00fac website, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch s\u1ebd cho b\u1ea1n bi\u1ebft nh\u1eefng thay \u0111\u1ed5i n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>II. C\u00e1c lo\u1ea1i c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website c\u1ea7n thi\u1ebft cho Marketing Manager<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch traffic website<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Mi\u1ec5n ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i l\u01b0\u1ee3ng truy c\u1eadp, ngu\u1ed3n truy c\u1eadp, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v.v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c quan tr\u1ef1c quan, chi ti\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">K\u1ebft n\u1ed1i \u0111a d\u1ea1ng c\u00f4ng c\u1ee5 kh\u00e1c c\u1ee7a Google<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website SimilarWeb<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">So s\u00e1nh website v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch l\u01b0\u1ee3ng truy c\u1eadp, ngu\u1ed3n truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v.v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 th\u1ecb ph\u1ea7n, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, v.v.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Search Console<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Mi\u1ec5n ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\u00a0t\u1eeb Google Search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e1t hi\u1ec7n v\u00e0 s\u1eeda l\u1ed7i website<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, s\u1ed1 l\u1ea7n click, v.v.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-127000 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-gg-analytic.png\" alt=\"C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website Google analytics\" width=\"900\" height=\"336\" srcset=\"\/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-gg-analytic.png 900w, \/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-gg-analytic-500x187.png 500w, \/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-gg-analytic-768x287.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<ul id=\"attachment_127000\" class=\"wp-caption alignnone\" style=\"width: 900px;\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website Google analytics<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u0110\u1ecdc th\u00eam: Top 8 <a href=\"https:\/\/amis.misa.vn\/64896\/digital-marketing-tool\/\">digital marketing tool<\/a> h\u1eefu \u00edch m\u1ecdi doanh nghi\u1ec7p n\u00ean tham kh\u1ea3o<\/p>\n<h3 style=\"text-align: justify;\"><b>1.2. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch SEO<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEMrush<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch SEO to\u00e0n di\u1ec7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft, theo d\u00f5i th\u1ee9 h\u1ea1ng, v.v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ee5 ph\u00e2n t\u00edch website n\u00e0y c\u00f2n cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, xu h\u01b0\u1edbng SEO, v.v.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_127001\" aria-describedby=\"caption-attachment-127001\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127001 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-semrush.png\" alt=\"semrush ph\u00e2n t\u00edch website\" width=\"900\" height=\"692\" srcset=\"\/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-semrush.png 900w, \/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-semrush-500x384.png 500w, \/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-semrush-768x591.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-127001\" class=\"wp-caption-text\">Semrush ph\u00e2n t\u00edch website<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ahrefs<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch backlink m\u1ea1nh m\u1ebd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ph\u00e2n t\u00edch n\u1ed9i dung, theo d\u00f5i th\u1ee9 h\u1ea1ng, v.v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 SEO on-page, SEO off-page, v.v.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_127002\" aria-describedby=\"caption-attachment-127002\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127002 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-ahref.png\" alt=\"c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website ahref\" width=\"900\" height=\"515\" srcset=\"\/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-ahref.png 900w, \/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-ahref-500x286.png 500w, \/wp-content\/uploads\/2024\/03\/cong-cu-phan-tich-website-ahref-768x439.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-127002\" class=\"wp-caption-text\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website ahref<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>1.3. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch UX\/UI website<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hotjar<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ghi l\u1ea1i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">B\u1ea3n \u0111\u1ed3 nhi\u1ec7t, b\u1ea3n ghi l\u1ea1i phi\u00ean, kh\u1ea3o s\u00e1t, v.v.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a UX\/UI<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_127003\" aria-describedby=\"caption-attachment-127003\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127003 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/hotfar.png\" alt=\"hotjar\" width=\"900\" height=\"601\" srcset=\"\/wp-content\/uploads\/2024\/03\/hotfar.png 900w, \/wp-content\/uploads\/2024\/03\/hotfar-500x334.png 500w, \/wp-content\/uploads\/2024\/03\/hotfar-768x513.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-127003\" class=\"wp-caption-text\">C\u00f4ng c\u1ee5 hotjar<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crazy Egg<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">B\u1ea3n \u0111\u1ed3 nhi\u1ec7t, b\u1ea3n ghi l\u1ea1i phi\u00ean, A\/B testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a UX\/UI<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_127004\" aria-describedby=\"caption-attachment-127004\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127004 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/crazy-egg.png\" alt=\"c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website crazy egg\" width=\"900\" height=\"450\" srcset=\"\/wp-content\/uploads\/2024\/03\/crazy-egg.png 900w, \/wp-content\/uploads\/2024\/03\/crazy-egg-500x250.png 500w, \/wp-content\/uploads\/2024\/03\/crazy-egg-768x384.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-127004\" class=\"wp-caption-text\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website crazy egg<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>1.4. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GTmetrix<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website n\u00e0y mi\u1ec5n ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\">G\u1ee3i \u00fd c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">So s\u00e1nh t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_127005\" aria-describedby=\"caption-attachment-127005\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127005 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/gtmetrix.png\" alt=\"c\u00f4ng c\u1ee5 GTmetrix\" width=\"900\" height=\"507\" srcset=\"\/wp-content\/uploads\/2024\/03\/gtmetrix.png 900w, \/wp-content\/uploads\/2024\/03\/gtmetrix-500x282.png 500w, \/wp-content\/uploads\/2024\/03\/gtmetrix-768x433.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-127005\" class=\"wp-caption-text\">C\u00f4ng c\u1ee5 GTmetrix<\/figcaption><\/figure>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google PageSpeed Insights<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Mi\u1ec5n ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p \u0111i\u1ec3m PageSpeed Insights<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_127006\" aria-describedby=\"caption-attachment-127006\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-127006 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/GG-page-speed-insight.png\" alt=\"Google PageSpeed Insights\" width=\"900\" height=\"511\" srcset=\"\/wp-content\/uploads\/2024\/03\/GG-page-speed-insight.png 900w, \/wp-content\/uploads\/2024\/03\/GG-page-speed-insight-500x284.png 500w, \/wp-content\/uploads\/2024\/03\/GG-page-speed-insight-768x436.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-127006\" class=\"wp-caption-text\">Giao di\u1ec7n c\u00f4ng c\u1ee5 Google PageSpeed Insights<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><b>1.5. C\u00f4ng c\u1ee5 theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/b><\/h3>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rank Ranger<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean Google, Bing, Yahoo ch\u00ednh x\u00e1c, tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb v\u00e0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng theo \u0111\u1ecba \u0111i\u1ec3m, thi\u1ebft b\u1ecb, v.v.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Rank Ranger<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-127007 size-full\" src=\"\/wp-content\/uploads\/2024\/03\/rankranger.png\" alt=\"Rank Ranger\" width=\"900\" height=\"527\" srcset=\"\/wp-content\/uploads\/2024\/03\/rankranger.png 900w, \/wp-content\/uploads\/2024\/03\/rankranger-500x293.png 500w, \/wp-content\/uploads\/2024\/03\/rankranger-768x450.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ahrefs<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean Google, Bing, Yahoo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 l\u1ecbch s\u1eed th\u1ee9 h\u1ea1ng, bi\u1ebfn \u0111\u1ed9ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u01b0 Google, Bing, &#8230;<\/span><\/li>\n<li aria-level=\"2\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong SEO<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEMrush<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ph\u00ed: Mi\u1ec5n ph\u00ed &amp; tr\u1ea3 ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean Google, Bing, Yahoo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Cung c\u1ea5p d\u1eef li\u1ec7u v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, v.v.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>III. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website ph\u00f9 h\u1ee3p?<\/b><\/h2>\n<p style=\"text-align: justify;\"><b>3.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch website. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng c\u01b0\u1eddng hi\u1ec3u bi\u1ebft v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/b><span style=\"font-weight: 400;\">: Hi\u1ec3u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung n\u00e0o, h\u1ecd d\u00e0nh th\u1eddi gian tr\u00ean website nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5<\/b><span style=\"font-weight: 400;\">i: X\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/b><span style=\"font-weight: 400;\">: Nh\u1eadn bi\u1ebft n\u1ed9i dung n\u00e0o \u0111ang hi\u1ec7u qu\u1ea3 v\u00e0 n\u1ed9i dung n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ho\u1eb7c thay th\u1ebf.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>3.2. So s\u00e1nh t\u00ednh n\u0103ng v\u00e0 gi\u00e1 c\u1ea3<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 so s\u00e1nh t\u00ednh n\u0103ng v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website kh\u00e1c nhau. C\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh n\u0103ng c\u01a1 b\u1ea3n v\u00e0 n\u00e2ng cao<\/b><span style=\"font-weight: 400;\">: M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 cung c\u1ea5p t\u00ednh n\u0103ng c\u01a1 b\u1ea3n nh\u01b0 theo d\u00f5i l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t, trong khi \u0111\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 kh\u00e1c cung c\u1ea5p t\u00ednh n\u0103ng n\u00e2ng cao nh\u01b0 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, heatmaps, v\u00e0 theo d\u00f5i chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ec5 s\u1eed d\u1ee5ng v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng<\/b><span style=\"font-weight: 400;\">: Ch\u1ecdn c\u00f4ng c\u1ee5 c\u00f3 giao di\u1ec7n tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng s\u1ebd gi\u00fap b\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u00e1 c\u1ea3<\/b><span style=\"font-weight: 400;\">: So s\u00e1nh gi\u00e1 c\u1ea3 v\u00e0 x\u00e1c \u0111\u1ecbnh xem c\u00f4ng c\u1ee5 \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n hay kh\u00f4ng. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 cung c\u1ea5p phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed v\u1edbi t\u00ednh n\u0103ng h\u1ea1n ch\u1ebf v\u00e0 c\u00e1c g\u00f3i tr\u1ea3 ph\u00ed cho t\u00ednh n\u0103ng n\u00e2ng cao.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>3.3. \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p t\u1ed1t v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb d\u1eef li\u1ec7u ph\u00e2n t\u00edch. H\u00e3y xem x\u00e9t:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o<\/b><span style=\"font-weight: 400;\">: T\u00edch h\u1ee3p v\u1edbi Google Ads, Facebook Ads \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>T\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u1ed9i dung (CMS)<\/b><span style=\"font-weight: 400;\">: \u0110i\u1ec1u n\u00e0y gi\u00fap d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt n\u1ed9i dung d\u1ef1a tr\u00ean ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>T\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 email marketing v\u00e0 CRM<\/b><span style=\"font-weight: 400;\">: Cho ph\u00e9p b\u1ea1n theo d\u00f5i h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb email \u0111\u1ebfn website v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>3. H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch website<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google Analytics (GA) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website m\u1ea1nh m\u1ebd, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, hi\u1ec7u su\u1ea5t website, v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t website c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>3.1. Thi\u1ebft l\u1eadp v\u00e0 c\u1ea5u h\u00ecnh Google Analytics<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n v\u00e0 thi\u1ebft l\u1eadp property<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Truy c\u1eadp v\u00e0o website c\u1ee7a Google Analytics v\u00e0 \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n Google c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n GA m\u1edbi cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t property cho website m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: L\u1ea5y v\u00e0 c\u00e0i \u0111\u1eb7t m\u00e3 theo d\u00f5i<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GA s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u0111o\u1ea1n m\u00e3 theo d\u00f5i. B\u1ea1n c\u1ea7n ch\u00e8n \u0111o\u1ea1n m\u00e3 n\u00e0y v\u00e0o m\u1ed7i trang web m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng WordPress, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng plugin GA \u0111\u1ec3 d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 3: C\u1ea5u h\u00ecnh m\u1ee5c ti\u00eau (Goals)<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong ph\u1ea7n Admin c\u1ee7a GA, \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn c\u1ed9t View v\u00e0 ch\u1ecdn Goals \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n theo d\u00f5i c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng tr\u00ean website, nh\u01b0 \u0111\u0103ng k\u00fd, mua h\u00e0ng, ho\u1eb7c ho\u00e0n th\u00e0nh m\u1ed9t bi\u1ec3u m\u1eabu li\u00ean h\u1ec7.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>3.2. Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1:\u00a0 Xem b\u00e1o c\u00e1o t\u1ed5ng quan<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng ph\u1ea7n Real-time v\u00e0 Audience Overview \u0111\u1ec3 nh\u1eadn m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan nhanh ch\u00f3ng v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp hi\u1ec7n t\u1ea1i v\u00e0 c\u01a1 b\u1ea3n c\u1ee7a website.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f9ng ph\u1ea7n Acquisition \u0111\u1ec3 xem ngu\u1ed3n g\u1ed1c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, nh\u01b0 tr\u1ef1c ti\u1ebfp, t\u1eeb m\u00e1y t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c c\u00e1c ngu\u1ed3n kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c k\u00eanh n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea7n Behavior cung c\u1ea5p th\u00f4ng tin v\u1ec1 trang n\u00e0o \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t, th\u1eddi gian trung b\u00ecnh tr\u00ean trang v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t. S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>3.3. \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Theo d\u00f5i chi\u1ebfn d\u1ecbch v\u1edbI UTM parameters<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o c\u00e1c URL v\u1edbi UTM parameters cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. GA s\u1ebd theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y, gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 ROI.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: S\u1eed d\u1ee5ng b\u00e1o c\u00e1o Conversion<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong ph\u1ea7n Conversions, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 c\u1ea5u h\u00ecnh v\u00e0 xem hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c k\u00eanh marketing kh\u00e1c nhau \u0111\u1ed1i v\u1edbi vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 3: T\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb GA \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n. \u0110i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch cho c\u00e1c k\u00eanh mang l\u1ea1i hi\u1ec7u su\u1ea5t cao v\u00e0 c\u1ea3i thi\u1ec7n n\u1ed9i dung cho c\u00e1c trang c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>4.\u00a0 C\u00e1ch d\u00f9ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website SEMrush cho ph\u00e2n t\u00edch SEO<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SEMrush l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia SEO s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, theo d\u00f5i th\u1ee9 h\u1ea1ng v\u00e0 c\u1ea3i thi\u1ec7n SEO on-page. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng SEMrush cho ph\u00e2n t\u00edch SEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>4.1. Ph\u00e2n t\u00edch t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Keyword Magic Tool tr\u00ean SEMrush \u0111\u1ec3 nh\u1eadp t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan, bao g\u1ed3m th\u00f4ng tin v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, \u0111\u1ed9 kh\u00f3 c\u1ee7a t\u1eeb kh\u00f3a (keyword difficulty), v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch t\u1eeb kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 ti\u1ec1m n\u0103ng cao m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a, d\u1ef1a tr\u00ean s\u1ef1 c\u00e2n nh\u1eafc gi\u1eefa kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1ed9 kh\u00f3.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Domain Overview \u0111\u1ec3 nh\u1eadp URL c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin t\u1ed5ng quan v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, bao g\u1ed3m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u01b0\u1edbc t\u00ednh, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a, v\u00e0 backlink.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch chi ti\u1ebft t\u1eeb kh\u00f3a \u0111\u1ed1i th\u1ee7 \u0111ang x\u1ebfp h\u1ea1ng cao b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Keyword Gap. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang x\u1ebfp h\u1ea1ng t\u1ed1t nh\u01b0ng website c\u1ee7a b\u1ea1n ch\u01b0a t\u1ed1i \u01b0u.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>4.2. Theo d\u00f5i th\u1ee9 h\u1ea1ng v\u00e0 c\u1ea3i thi\u1ec7n SEO On-Page<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Position Tracking \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 theo d\u00f5i th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n theo d\u00f5i th\u1ee9 h\u1ea1ng theo khu v\u1ef1c \u0111\u1ecba l\u00fd, thi\u1ebft b\u1ecb v\u00e0 nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eadn bi\u1ebft xu h\u01b0\u1edbng thay \u0111\u1ed5i trong th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: C\u1ea3i thi\u1ec7n SEO On-Page<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 On Page SEO Checker \u0111\u1ec3 nh\u1eadn c\u00e1c g\u1ee3i \u00fd c\u1ea3i thi\u1ec7n SEO on-page d\u1ef1a tr\u00ean c\u00e1c trang c\u1ee5 th\u1ec3 c\u1ee7a website b\u1ea1n. SEMrush s\u1ebd ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 c\u00e1ch c\u1ea3i thi\u1ec7n n\u1ed9i dung, meta tags, s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a, v\u00e0 c\u1ea5u tr\u00fac HTML.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tri\u1ec3n khai c\u00e1c khuy\u1ebfn ngh\u1ecb \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1eebng trang cho SEO, bao g\u1ed3m t\u1ed1i \u01b0u h\u00f3a ti\u00eau \u0111\u1ec1 trang, m\u00f4 t\u1ea3 meta, s\u1eed d\u1ee5ng H1 v\u00e0 H2 tags, v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>5.\u00a0 T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1edbi Hotjar<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hotjar l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Hotjar \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>5.1. Ph\u00e2n t\u00edch heatmap \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: T\u1ea1o v\u00e0 c\u00e0i \u0111\u1eb7t Heatmap<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean, \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Hotjar c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o m\u1ed9t Heatmap m\u1edbi cho trang m\u00e0 b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch. Hotjar s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u0111o\u1ea1n m\u00e3 tracking, b\u1ea1n c\u1ea7n ch\u00e8n \u0111o\u1ea1n m\u00e3 n\u00e0y v\u00e0o trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u thu th\u1eadp d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u Heatmap<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau khi \u0111o\u1ea1n m\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t v\u00e0 d\u1eef li\u1ec7u b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c thu th\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o Hotjar \u0111\u1ec3 xem heatmap c\u1ee7a trang. Heatmap s\u1ebd hi\u1ec3n th\u1ecb c\u00e1c khu v\u1ef1c tr\u00ean trang m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t th\u00f4ng qua m\u00e0u s\u1eafc: t\u1eeb n\u00f3ng (\u0111\u1ecf) cho th\u1ea5y khu v\u1ef1c c\u00f3 t\u01b0\u01a1ng t\u00e1c cao, \u0111\u1ebfn l\u1ea1nh (xanh) cho th\u1ea5y \u00edt t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o d\u1eef li\u1ec7u t\u1eeb heatmap, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed9i dung ho\u1eb7c t\u00ednh n\u0103ng n\u00e0o tr\u00ean trang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u0169ng nh\u01b0 nh\u1eefng khu v\u1ef1c m\u00e0 h\u1ecd b\u1ecf qua.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>5.2. Thu th\u1eadp ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: T\u1ea1o kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotjar cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh c\u00e1c c\u00e2u h\u1ecfi sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, v\u00ed d\u1ee5 nh\u01b0 h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed9t trang c\u1ee5 th\u1ec3 ho\u1eb7c nh\u1eadn x\u00e9t chung v\u1ec1 website.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2:\u00a0 Ph\u00e2n t\u00edch v\u00e0 \u00e1p d\u1ee5ng ph\u1ea3n h\u1ed3i<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau khi thu th\u1eadp \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i ho\u1eb7c nh\u1eefng g\u1ee3i \u00fd c\u1ea3i thi\u1ec7n m\u00e0 h\u1ecd \u0111\u1ec1 xu\u1ea5t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng nh\u1eefng ph\u1ea3n h\u1ed3i n\u00e0y v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n website, d\u00f9 \u0111\u00f3 l\u00e0 thay \u0111\u1ed5i c\u1ea5u tr\u00fac trang, c\u1ea3i thi\u1ec7n n\u1ed9i dung, ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>6. C\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u1edbi Google PageSpeed Insights<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website Google PageSpeed Insights l\u00e0 m\u1ed9t tool v\u00f4 c\u00f9ng h\u1eefu \u00edch, gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n web, ch\u1ee7 s\u1edf h\u1eefu website v\u00e0 c\u00e1c chuy\u00ean gia SEO ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch s\u1eed d\u1ee5ng Google PageSpeed Insights \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, c\u0169ng nh\u01b0 ph\u00e2n t\u00edch t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang \u0111\u1ebfn SEO v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>6.1. Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u1edbi Google PageSpeed Insights<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Truy c\u1eadp Google PageSpeed Insights v\u00e0 nh\u1eadp URL c\u1ee7a trang web m\u00e0 b\u1ea1n mu\u1ed1n ph\u00e2n t\u00edch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch, c\u00f4ng c\u1ee5 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u0111i\u1ec3m s\u1ed1 hi\u1ec7u su\u1ea5t cho phi\u00ean b\u1ea3n desktop v\u00e0 mobile c\u1ee7a trang web, d\u1ef1a tr\u00ean t\u1ed1c \u0111\u1ed9 t\u1ea3i v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: \u0110\u00e1nh gi\u00e1 v\u00e0 \u01b0u ti\u00ean c\u00e1c g\u1ee3i \u00fd t\u1ed1i \u01b0u h\u00f3a<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google PageSpeed Insights s\u1ebd \u0111\u01b0a ra m\u1ed9t danh s\u00e1ch c\u00e1c g\u1ee3i \u00fd t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang. C\u00e1c g\u1ee3i \u00fd n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c gi\u1ea3m k\u00edch th\u01b0\u1edbc \u1ea3nh, lo\u1ea1i b\u1ecf JavaScript v\u00e0 CSS ch\u1eb7n hi\u1ec3n th\u1ecb \u1edf ph\u00eda tr\u00ean, t\u1ed1i \u01b0u h\u00f3a m\u00e3 ngu\u1ed3n, v\u00e0 t\u0103ng t\u1ed1c server.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u01afu ti\u00ean c\u00e1c g\u1ee3i \u00fd t\u1ed1i \u01b0u h\u00f3a d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>6.2. T\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1ed1c \u0111\u1ed9 t\u1ea3i trang \u0111\u1ebfn seo v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1c \u0111\u1ed9 t\u1ea3i trang l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng c\u1ee7a Google. M\u1ed9t trang web nhanh ch\u00f3ng c\u00f3 kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng cao h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, do \u0111\u00f3 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean cao h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u0169ng gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t v\u00e0 t\u0103ng th\u1eddi gian truy c\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 SEO.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng k\u1ef3 v\u1ecdng v\u00e0o m\u1ed9t tr\u1ea3i nghi\u1ec7m nhanh ch\u00f3ng v\u00e0 m\u01b0\u1ee3t m\u00e0 khi truy c\u1eadp website. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 tho\u00e1t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed9t trang web t\u1ea3i nhanh ch\u00f3ng cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, khuy\u1ebfn kh\u00edch h\u1ecd t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n nh\u01b0 mua s\u1eafm ho\u1eb7c \u0111\u0103ng k\u00fd.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b>7. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website Google Search Console<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Google Search Console (GSC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed do Google cung c\u1ea5p, gi\u00fap ch\u1ee7 s\u1edf h\u1eefu website theo d\u00f5i v\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a trang web c\u1ee7a h\u1ecd tr\u00ean Google Search m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u00e0 chuy\u00ean nghi\u1ec7p v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Google Search Console \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a website.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>7.1. Thi\u1ebft l\u1eadp v\u00e0 x\u00e1c minh website tr\u00ean Google Search Console<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: \u0110\u0103ng k\u00fd v\u00e0 \u0111\u0103ng nh\u1eadp<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Truy c\u1eadp Google Search Console v\u00e0 s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n Google \u0111\u1ec3 \u0111\u0103ng nh\u1eadp. Ch\u1ecdn &#8220;B\u1eaft \u0111\u1ea7u ngay&#8221; v\u00e0 nh\u1eadp URL c\u1ee7a website m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: X\u00e1c minh s\u1edf h\u1eefu<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google cung c\u1ea5p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 x\u00e1c minh s\u1edf h\u1eefu website c\u1ee7a b\u1ea1n, bao g\u1ed3m t\u1ea3i l\u00ean m\u1ed9t t\u1ec7p HTML v\u00e0o website, th\u00eam m\u1ed9t th\u1ebb meta v\u00e0o trang ch\u1ee7, s\u1eed d\u1ee5ng Google Analytics, ho\u1eb7c Google Tag Manager. Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n theo h\u01b0\u1edbng d\u1eabn.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>7.2. Theo d\u00f5i hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong tab &#8220;Hi\u1ec7u su\u1ea5t&#8221;, b\u1ea1n c\u00f3 th\u1ec3 xem s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, CTR (t\u1ef7 l\u1ec7 nh\u1ea5p qua) v\u00e0 v\u1ecb tr\u00ed trung b\u00ecnh c\u1ee7a c\u00e1c t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm th\u1ea5y website c\u1ee7a b\u1ea1n tr\u00ean Google.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: Ph\u00e1t hi\u1ec7n t\u1eeb kh\u00f3a v\u00e0 c\u1ea3i thi\u1ec7n SEO<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng th\u00f4ng tin t\u1eeb GSC \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng t\u1eeb kh\u00f3a mang l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao nh\u01b0ng c\u00f3 v\u1ecb tr\u00ed th\u1ea5p. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_127013\" aria-describedby=\"caption-attachment-127013\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-127013\" src=\"\/wp-content\/uploads\/2024\/03\/Google-search-console.png\" alt=\"Google search console theo d\u00f5i hi\u1ec7u su\u1ea5t\" width=\"900\" height=\"431\" srcset=\"\/wp-content\/uploads\/2024\/03\/Google-search-console.png 900w, \/wp-content\/uploads\/2024\/03\/Google-search-console-500x239.png 500w, \/wp-content\/uploads\/2024\/03\/Google-search-console-768x368.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-127013\" class=\"wp-caption-text\">Google search console theo d\u00f5i hi\u1ec7u su\u1ea5t<\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><b>7.3. S\u1eeda ch\u1eefa l\u1ed7i v\u00e0 c\u1ea3i thi\u1ec7n trang web<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Ki\u1ec3m tra l\u1ed7i trang web<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong ph\u1ea7n &#8220;S\u1ee9c kh\u1ecfe trang web&#8221;, GSC s\u1ebd th\u00f4ng b\u00e1o cho b\u1ea1n bi\u1ebft v\u1ec1 c\u00e1c l\u1ed7i l\u1eadp ch\u1ec9 m\u1ee5c, bao g\u1ed3m c\u00e1c trang b\u1ecb l\u1ed7i 404, l\u1ed7i server, ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1edbi robots.txt.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: C\u1ea3i thi\u1ec7n Mobile Usability<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea7n &#8220;Mobile Usability&#8221; ch\u1ec9 ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 thi\u1ebft k\u1ebf responsive v\u00e0 s\u1eed d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, gi\u00fap b\u1ea1n nh\u1eadn bi\u1ebft v\u00e0 s\u1eeda ch\u1eefa \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>7.4. Theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd Backlinks<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch Backlinks<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng ph\u1ea7n &#8220;Li\u00ean k\u1ebft&#8221; \u0111\u1ec3 xem c\u00e1c website \u0111ang li\u00ean k\u1ebft \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n. \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng backlinks \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang \u0111\u1ebfn SEO.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh v\u00e0 lo\u1ea1i b\u1ecf Backlinks x\u1ea5u<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ebfu ph\u00e1t hi\u1ec7n backlinks c\u00f3 h\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 lo\u1ea1i b\u1ecf li\u00ean k\u1ebft c\u1ee7a Google \u0111\u1ec3 y\u00eau c\u1ea7u Google b\u1ecf qua ch\u00fang khi \u0111\u00e1nh gi\u00e1 trang web c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>7.5. Ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u GSC \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o th\u00f4ng tin v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi website c\u1ee7a b\u1ea1n, ph\u00e1t tri\u1ec3n n\u1ed9i dung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 t\u1ed1i \u01b0u cho SEO.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: T\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac website<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac website m\u1ea1ch l\u1ea1c, d\u1ec5 d\u00e0ng l\u1eadp ch\u1ec9 m\u1ee5c b\u1edfi Google. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u GSC \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><b>III. T\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>1. Xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a AI trong ph\u00e2n t\u00edch website<\/b><\/h3>\n<p style=\"text-align: justify;\"><b>AI v\u00e0 h\u1ecdc m\u00e1y trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 h\u1ecdc m\u00e1y \u0111ang \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, cung c\u1ea5p th\u00f4ng tin s\u00e2u s\u1eafc h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u su\u1ea5t website. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc v\u00e0 c\u1ea3i thi\u1ec7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c, gi\u00fap d\u1ef1 b\u00e1o xu h\u01b0\u1edbng v\u00e0 cung c\u1ea5p khuy\u1ebfn ngh\u1ecb ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>Nh\u1eadn di\u1ec7n m\u1eabu h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">AI gi\u00fap nh\u1eadn di\u1ec7n m\u1eabu h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng gi\u00fap ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau, h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c marketing c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">AI c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website. C\u00f4ng ngh\u1ec7 n\u00e0y c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ki\u1ec3m tra v\u00e0 c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang, \u0111\u1ec1 xu\u1ea5t thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) t\u1ed1t h\u01a1n, v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>2. C\u00e1ch c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta ph\u00e2n t\u00edch website<\/b><\/h3>\n<p style=\"text-align: justify;\"><b>Ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c v\u00e0 d\u1ef1 b\u00e1o<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd cho ph\u00e9p ph\u00e2n t\u00edch d\u1eef li\u1ec7u website trong th\u1eddi gian th\u1ef1c v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao, gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin c\u1eadp nh\u1eadt. H\u01a1n n\u1eefa, kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o c\u1ee7a AI s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u00ean \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc khi xu h\u01b0\u1edbng \u0111\u00f3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>T\u00edch h\u1ee3p v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 m\u1edbi s\u1ebd gi\u00fap t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng CRM, email marketing, v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o kh\u00e1c, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 t\u0103ng ROI.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>B\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u nh\u01b0 GDPR, c\u00f4ng ngh\u1ec7 m\u1edbi trong ph\u00e2n t\u00edch website c\u0169ng s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch s\u1ebd c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n b\u1ea3o m\u1eadt cao v\u00e0 cung c\u1ea5p kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, <\/span><span style=\"font-weight: 400;\">c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap CMO v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o marketing \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, n\u00e2ng cao hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng \u0111\u00fang c\u00f4ng c\u1ee5 s\u1ebd m\u1edf ra c\u00e1nh c\u1eeda m\u1edbi cho s\u1ef1 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh s\u1ed1 \u0111\u1ea7y th\u00e1ch th\u1ee9c hi\u1ec7n nay. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n kh\u00f4ng ch\u1ec9 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y m\u00e0 c\u00f2n bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_126959\" class=\"pvc_stats total_only  \" data-element-id=\"126959\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u00e0 m\u1ed9t CMO trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, b\u1ea1n c\u00f3 \u0111ang cho\u00e1ng ng\u1ee3p b\u1edfi v\u00f4 v\u00e0n c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website? B\u1ea1n khao kh\u00e1t n\u1eafm b\u1eaft h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u1ee9t ph\u00e1 doanh thu? H\u00e3y y\u00ean t\u00e2m, b\u00e0i vi\u1ebft n\u00e0y s\u1ebd l\u00e0 kim ch\u1ec9 nam d\u1eabn d\u1eaft b\u1ea1n [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_126959\" class=\"pvc_stats total_only  \" data-element-id=\"126959\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":72,"featured_media":127008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1473],"tags":[2517],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website CMO nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i n\u1eafm r\u00f5<\/title>\n<meta name=\"description\" content=\"B\u1ea1n khao kh\u00e1t t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u1ee9t ph\u00e1 doanh thu? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n kh\u00e1m ph\u00e1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website cho CMO \u0111\u1ea7y ti\u1ec1m n\u0103ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"CRM.A-0343.NTHuyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"27 ph\u00fat\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website CMO nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i n\u1eafm r\u00f5","description":"B\u1ea1n khao kh\u00e1t t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u1ee9t ph\u00e1 doanh thu? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n kh\u00e1m ph\u00e1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website cho CMO \u0111\u1ea7y ti\u1ec1m n\u0103ng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"CRM.A-0343.NTHuyen","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"27 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/#article","isPartOf":{"@id":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/"},"author":{"name":"CRM.A-0343.NTHuyen","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/cf9289ed26291ab57a1f0ce94a454a9f"},"headline":"C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website quan tr\u1ecdng d\u00e0nh cho CMO","datePublished":"2024-04-10T03:05:18+00:00","dateModified":"2024-04-10T04:21:03+00:00","mainEntityOfPage":{"@id":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/"},"wordCount":6756,"publisher":{"@id":"https:\/\/amis.misa.vn\/#organization"},"keywords":["website marketing"],"articleSection":["Inbound Marketing"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/","url":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/","name":"C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website CMO nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i n\u1eafm r\u00f5","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"datePublished":"2024-04-10T03:05:18+00:00","dateModified":"2024-04-10T04:21:03+00:00","description":"B\u1ea1n khao kh\u00e1t t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u1ee9t ph\u00e1 doanh thu? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n kh\u00e1m ph\u00e1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website cho CMO \u0111\u1ea7y ti\u1ec1m n\u0103ng.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/126959\/cong-cu-phan-tich-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website quan tr\u1ecdng d\u00e0nh cho CMO"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/cf9289ed26291ab57a1f0ce94a454a9f","name":"CRM.A-0343.NTHuyen","description":"B\u00e0 V\u0169 Th\u1ecb Minh H\u00e0 \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng \u2013 qu\u1ea3n l\u00fd \u2013 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 kinh doanh. B\u00e0 hi\u1ec7n l\u00e0 gi\u00e1m \u0111\u1ed1c kinh doanh cho m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean s\u1ea3n xu\u1ea5t v\u1eadt t\u01b0 x\u00e2y d\u1ef1ng. \u0110\u1ed3ng th\u1eddi b\u00e0 c\u0169ng l\u00e0 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean chuy\u00ean m\u1ee5c Marketing \u2013 B\u00e1n H\u00e0ng amis.misa.vn. Chi ti\u1ebft v\u1ec1 V\u0169 Th\u1ecb Minh H\u00e0 B\u00e0i vi\u1ebft c\u00f9ng t\u00e1c gi\u1ea3","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":3,"sum_votes":15},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/126959"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=126959"}],"version-history":[{"count":3,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/126959\/revisions"}],"predecessor-version":[{"id":127032,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/126959\/revisions\/127032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/127008"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=126959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=126959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=126959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}