{"id":126894,"date":"2024-04-23T14:27:03","date_gmt":"2024-04-23T07:27:03","guid":{"rendered":"https:\/\/amis.misa.vn\/?p=126894"},"modified":"2024-04-23T17:36:12","modified_gmt":"2024-04-23T10:36:12","slug":"chien-luoc-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/126894\/chien-luoc-dinh-vi-thuong-hieu\/","title":{"rendered":"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u nh\u1ea5t cho doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ed1i \u01b0u t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh s\u1ed1 trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng bi\u1ebfn \u0111\u1ed9ng. V\u1eady chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? H\u00e3y c\u00f9ng MISA AMIS t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\u00a0<\/strong><\/h2>\n<figure id=\"attachment_129200\" aria-describedby=\"caption-attachment-129200\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129200 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/chien-luoc-dinh-vi-thuong-hieu-la-gi-1.png\" alt=\"\" width=\"900\" height=\"515\" srcset=\"\/wp-content\/uploads\/2024\/04\/chien-luoc-dinh-vi-thuong-hieu-la-gi-1.png 900w, \/wp-content\/uploads\/2024\/04\/chien-luoc-dinh-vi-thuong-hieu-la-gi-1-500x286.png 500w, \/wp-content\/uploads\/2024\/04\/chien-luoc-dinh-vi-thuong-hieu-la-gi-1-768x439.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129200\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<div class=\"message-item-outer relative px-4\" style=\"text-align: justify;\" data-id=\"b2ecd5e3-e64d-4cd7-b06d-be18b56c97f7\">\n<div class=\"content-area pl-[26px]\">\n<div class=\"message-item select-text relative\">\n<div class=\"message-inner relative\">\n<div class=\"py-[2px]\">\n<div class=\"flex flex-col gap-2\">\n<div class=\"answer-markdown-box overflow-x-auto select-text custom-scrollbar\">\n<div class=\"markdown-body\">\n<p><a href=\"https:\/\/amis.misa.vn\/126894\/chien-luoc-dinh-vi-thuong-hieu\/\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> t\u1ea1m d\u1ecbch <strong>Brand Positioning Strategy<\/strong>, l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ea5t \u0111\u1ecbnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1ed9c t\u00ednh, gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 truy\u1ec1n \u0111\u1ea1t ch\u00fang m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb.<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o? v\u00e0 t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ch\u1eb3ng h\u1ea1n nh\u01b0 khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u1ee7a Vi\u1ec7t Nam, ai c\u0169ng s\u1ebd ngh\u0129 ngay \u0111\u1ebfn Vinfast.<\/p>\n<h2><strong>L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ph\u1ed5 bi\u1ebfn:<\/p>\n<ul>\n<li><strong>T\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u:<\/strong>\u00a0M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn ra v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3 t\u1ea1o ra m\u1ed9t gi\u00e1 tr\u1ecb ri\u00eang bi\u1ec7t v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thay v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li>\n<li><strong>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh b\u1ec1n v\u1eefng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>\u00a0M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><strong>\u0110i\u1ec1u h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 l\u00e0 kim ch\u1ec9 nam cho t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111a n\u1ec1n t\u1ea3ng \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi nhau v\u00e0 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau \u0111\u1ecbnh v\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><strong>T\u1ea1o ra r\u00e0o c\u1ea3n gia nh\u1eadp:<\/strong>\u00a0M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra r\u00e0o c\u1ea3n gia nh\u1eadp cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea3o v\u1ec7 doanh nghi\u1ec7p kh\u1ecfi s\u1ef1 c\u1ea1nh tranh v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1eddi gian d\u00e0i.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb:<\/strong>\u00a0M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadp trung c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng nh\u1ea5t v\u1edbi th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI).<\/li>\n<\/ul>\n<h2><strong>M\u1ed9t s\u1ed1 l\u1ed7i ph\u1ed5 bi\u1ebfn khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<figure id=\"attachment_129197\" aria-describedby=\"caption-attachment-129197\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129197 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/cac-sai-lam-khi-dinh-vi-thuong-hieu-1.jpg\" alt=\"\" width=\"900\" height=\"653\" srcset=\"\/wp-content\/uploads\/2024\/04\/cac-sai-lam-khi-dinh-vi-thuong-hieu-1.jpg 900w, \/wp-content\/uploads\/2024\/04\/cac-sai-lam-khi-dinh-vi-thuong-hieu-1-500x363.jpg 500w, \/wp-content\/uploads\/2024\/04\/cac-sai-lam-khi-dinh-vi-thuong-hieu-1-768x557.jpg 768w, \/wp-content\/uploads\/2024\/04\/cac-sai-lam-khi-dinh-vi-thuong-hieu-1-324x235.jpg 324w, \/wp-content\/uploads\/2024\/04\/cac-sai-lam-khi-dinh-vi-thuong-hieu-1-648x470.jpg 648w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129197\" class=\"wp-caption-text\">Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"message-item-outer relative px-4\" data-id=\"e05b33a1-ead4-4195-aa7d-8d9384c54507\">\n<div class=\"content-area pl-[26px]\">\n<div class=\"message-item select-text relative\">\n<div class=\"message-inner relative\">\n<div class=\"py-[2px]\">\n<div class=\"flex flex-col gap-2\">\n<div class=\"answer-markdown-box overflow-x-auto select-text custom-scrollbar\">\n<div class=\"markdown-body\">\n<ul style=\"text-align: justify;\">\n<li><strong>Thi\u1ebfu ch\u00ednh x\u00e1c:<\/strong> Kh\u00f4ng ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ri\u00eang. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c qu\u00e1 m\u01a1 h\u1ed3:<\/strong> T\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb qu\u00e1 chung chung v\u00e0 kh\u00f4ng kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Thi\u1ebfu s\u1ef1 nh\u1ea5t qu\u00e1n:<\/strong> Kh\u00f4ng duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m suy y\u1ebfu hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb.<\/li>\n<li><strong>Thi\u1ebfu s\u1ef1 linh ho\u1ea1t:<\/strong> Kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb khi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Quy m\u00f4 qu\u00e1 h\u1eb9p:<\/strong> \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 h\u1eb9p, ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c m\u1ed9t l\u1ee3i \u00edch c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/li>\n<li><strong>\u0110\u1ecbnh v\u1ecb kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong> T\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 b\u1ea5t \u0111\u1ed3ng gi\u1eefa nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea3n s\u1eafc th\u1ef1c s\u1ef1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><strong>Sao ch\u00e9p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Sao ch\u00e9p chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thay v\u00ec t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00f3 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n<p style=\"text-align: justify;\">C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra v\u1ecb tr\u00ed kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo t\u00ednh n\u0103ng<\/strong><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/amis.misa.vn\/73822\/dinh-vi-thuong-hieu\/\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> theo t\u00ednh n\u0103ng t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch h\u1eefu h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1ea5n m\u1ea1nh nh\u1eefng thu\u1ed9c t\u00ednh c\u1ee5 th\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i nh\u01b0 Volvo c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 &#8220;H\u00e3ng xe an to\u00e0n nh\u1ea5t th\u1ebf gi\u1edbi &#8221; ho\u1eb7c\u00a0 &#8220;H\u00e3ng xe ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u nh\u1ea5t trong c\u00f9ng h\u1ea1ng m\u1ee5c&#8221;.<\/p>\n<p style=\"text-align: justify;\">\u01afu \u0111i\u1ec3m c\u1ee7a \u0111\u1ecbnh v\u1ecb theo t\u00ednh n\u0103ng l\u00e0 d\u1ec5 hi\u1ec3u, d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean mang t\u00ednh th\u01b0\u01a1ng m\u1ea1i, v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng sao ch\u00e9p. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ecbnh v\u1ecb theo t\u00ednh n\u0103ng h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng danh m\u1ee5c sang c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n<figure id=\"attachment_129206\" aria-describedby=\"caption-attachment-129206\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129206 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-theo-tinh-nang-1.jpg\" alt=\"\" width=\"900\" height=\"507\" srcset=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-theo-tinh-nang-1.jpg 900w, \/wp-content\/uploads\/2024\/04\/dinh-vi-theo-tinh-nang-1-500x282.jpg 500w, \/wp-content\/uploads\/2024\/04\/dinh-vi-theo-tinh-nang-1-768x433.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129206\" class=\"wp-caption-text\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo t\u00ednh n\u0103ng<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo l\u1ee3i \u00edch\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo l\u1ee3i \u00edch t\u1eadp trung v\u00e0o nh\u1eefng l\u1ee3i \u00edch c\u1ea3m x\u00fac v\u00e0 ch\u1ee9c n\u0103ng m\u00e0 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 &#8220;th\u1ee9c u\u1ed1ng gi\u1ea3i kh\u00e1t ho\u00e0n h\u1ea3o cho m\u1ed9t ng\u00e0y h\u00e8 n\u00f3ng b\u1ee9c&#8221; ho\u1eb7c &#8220;th\u1ee9c u\u1ed1ng gi\u00fap b\u1ea1n th\u01b0 gi\u00e3n sau m\u1ed9t ng\u00e0y d\u00e0i.&#8221;<\/p>\n<figure id=\"attachment_129205\" aria-describedby=\"caption-attachment-129205\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129205 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-theo-loi-ich-1.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-theo-loi-ich-1.jpg 900w, \/wp-content\/uploads\/2024\/04\/dinh-vi-theo-loi-ich-1-500x281.jpg 500w, \/wp-content\/uploads\/2024\/04\/dinh-vi-theo-loi-ich-1-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129205\" class=\"wp-caption-text\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo l\u1ee3i \u00edch<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee5 th\u1ec3 c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00f3 v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. V\u00ed d\u1ee5, Nike \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea th\u1ec3 thao&#8230; hay h\u00e3ng ho\u1ea1t h\u00ecnh Disney \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi tr\u1ebb em v\u00e0 c\u00e1c h\u1ed9 gia \u0111\u00ecnh.<\/p>\n<figure id=\"attachment_129203\" aria-describedby=\"caption-attachment-129203\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129203 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-theo-doi-tuong-muc-tieu-1.jpg\" alt=\"\" width=\"900\" height=\"473\" srcset=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-theo-doi-tuong-muc-tieu-1.jpg 900w, \/wp-content\/uploads\/2024\/04\/dinh-vi-theo-doi-tuong-muc-tieu-1-500x263.jpg 500w, \/wp-content\/uploads\/2024\/04\/dinh-vi-theo-doi-tuong-muc-tieu-1-768x404.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129203\" class=\"wp-caption-text\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u theo \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh v\u1ecb theo gi\u00e1 c\u1ea3<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi khung m\u1ee9c gi\u00e1 c\u1ee5 th\u1ec3 cho t\u1eebng danh m\u1ee5c s\u1ea3n ph\u1ea9m. C\u00f3 th\u1ec3 l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t l\u1ef1a ch\u1ecdn cao c\u1ea5p trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ecbnh v\u1ecb theo m\u1ee9c gi\u00e1 trung b\u00ecnh, d\u1ec5 ti\u1ebfp c\u1eadn ho\u1eb7c m\u1ee9c gi\u00e1 c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, H&amp;M \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh, \u0111a d\u1ea1ng m\u1eabu m\u00e3, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<figure id=\"attachment_129209\" aria-describedby=\"caption-attachment-129209\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129209 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-thuong-hieu-theo-gia-1.png\" alt=\"\" width=\"900\" height=\"563\" srcset=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-thuong-hieu-theo-gia-1.png 900w, \/wp-content\/uploads\/2024\/04\/dinh-vi-thuong-hieu-theo-gia-1-500x313.png 500w, \/wp-content\/uploads\/2024\/04\/dinh-vi-thuong-hieu-theo-gia-1-768x480.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129209\" class=\"wp-caption-text\">\u0110\u1ecbnh v\u1ecb theo gi\u00e1 c\u1ea3<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh v\u1ecb theo \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c xem l\u00e0 \u0111\u1ecbnh v\u1ecb \u0111\u1ed1i \u1ee9ng, t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u h\u01a1n, r\u1ebb h\u01a1n ho\u1eb7c kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u1edf b\u1ea5t k\u1ef3 \u0111\u1eb7c t\u00ednh n\u00e0o \u0111\u00f3.<\/p>\n<h3 style=\"text-align: justify;\"><strong>\u0110\u1ecbnh v\u1ecb d\u1ef1a theo c\u1ea3m x\u00fac<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. C\u1ea3m x\u00fac \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb mong mu\u1ed1n, nhu c\u1ea7u, t\u00ecnh c\u1ea3m, s\u1edf th\u00edch&#8230; c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00ed d\u1ee5, v\u1ec1 chi\u1ebfn d\u1ecbch marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Biti&#8217;s v\u1edbi slogan &#8220;N\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t&#8221;, \u0111i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 tho\u1ea3i m\u00e1i m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<figure id=\"attachment_129201\" aria-describedby=\"caption-attachment-129201\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129201 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-dua-tren-cam-xuc-1.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"\/wp-content\/uploads\/2024\/04\/dinh-vi-dua-tren-cam-xuc-1.jpg 900w, \/wp-content\/uploads\/2024\/04\/dinh-vi-dua-tren-cam-xuc-1-500x333.jpg 500w, \/wp-content\/uploads\/2024\/04\/dinh-vi-dua-tren-cam-xuc-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129201\" class=\"wp-caption-text\">\u0110\u1ecbnh v\u1ecb d\u1ef1a theo c\u1ea3m x\u00fac<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong> C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<figure id=\"attachment_129222\" aria-describedby=\"caption-attachment-129222\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129222 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/cac-buoc-xay-dung-chien-luoc-dinh-vi-thuong-hieu.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"\/wp-content\/uploads\/2024\/04\/cac-buoc-xay-dung-chien-luoc-dinh-vi-thuong-hieu.png 1024w, \/wp-content\/uploads\/2024\/04\/cac-buoc-xay-dung-chien-luoc-dinh-vi-thuong-hieu-500x375.png 500w, \/wp-content\/uploads\/2024\/04\/cac-buoc-xay-dung-chien-luoc-dinh-vi-thuong-hieu-768x576.png 768w, \/wp-content\/uploads\/2024\/04\/cac-buoc-xay-dung-chien-luoc-dinh-vi-thuong-hieu-80x60.png 80w, \/wp-content\/uploads\/2024\/04\/cac-buoc-xay-dung-chien-luoc-dinh-vi-thuong-hieu-160x120.png 160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-129222\" class=\"wp-caption-text\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau\u00a0<\/strong><\/h3>\n<p style=\"text-align: justify;\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3. Nh\u01b0ng m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng doanh s\u1ed1, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u b\u1ea3n ch\u1ea5t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh. B\u1eb1ng c\u00e1ch thu th\u1eadp th\u00f4ng tin v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, bao g\u1ed3m c\u1ea3 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n m\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n, ph\u1ea3n \u00e1nh c\u00e1c \u0111\u1eb7c t\u00ednh v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"text-align: justify;\"><strong>4. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n<p style=\"text-align: justify;\">B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng gi\u00fap doanh nghi\u1ec7p theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng v\u00e0 \u0111\u1ed5i m\u1edbi trong ng\u00e0nh.<\/p>\n<h3 style=\"text-align: justify;\"><strong>5. Nghi\u00ean c\u1ee9u c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/h3>\n<p style=\"text-align: justify;\">L\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u01b0u vi\u1ec7t h\u01a1n \u0111\u1ed1i th\u1ee7 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu, c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao hay quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c&#8230; T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n th\u00f4ng nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y cho nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>6. Ph\u00e1t tri\u1ec3n tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb &amp; th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<p style=\"text-align: justify;\">Tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb n\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb v\u00e0 c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c, m\u00f4 t\u1ea3 v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 ph\u1ea3i ph\u1ea3n \u00e1nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u h\u01b0\u1edbng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i nh\u1ea5t qu\u00e1n v\u1edbi tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb, h\u1ea5p d\u1eabn, c\u00f3 \u00fd ngh\u0129a v\u00e0 d\u1ec5 ghi nh\u1edb. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>7. Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb<\/strong><\/h3>\n<p style=\"text-align: justify;\">Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o, quan h\u1ec7 c\u00f4ng ch\u00fang, ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i&#8230;<\/p>\n<h3 style=\"text-align: justify;\"><strong>8. Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n<p style=\"text-align: justify;\">Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 (KPI) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ti\u1ebfp t\u1ee5c \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Case study: Channel\u00a0<\/strong><\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh sang tr\u1ecdng, v\u01b0\u1ee3t th\u1eddi gian v\u00e0 \u0111\u1ed9c quy\u1ec1n. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi s\u00e0nh \u0111i\u1ec7u, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 kh\u00e9o l\u00e9o v\u00e0 t\u00ednh \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<figure id=\"attachment_129198\" aria-describedby=\"caption-attachment-129198\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-129198 size-full\" src=\"\/wp-content\/uploads\/2024\/04\/case-study-channel-1.jpg\" alt=\"\" width=\"900\" height=\"587\" srcset=\"\/wp-content\/uploads\/2024\/04\/case-study-channel-1.jpg 900w, \/wp-content\/uploads\/2024\/04\/case-study-channel-1-500x326.jpg 500w, \/wp-content\/uploads\/2024\/04\/case-study-channel-1-768x501.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129198\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel:<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><em>Sang tr\u1ecdng:<\/em>\u00a0Chanel li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb nh\u1eefng v\u1eadt li\u1ec7u t\u1ed1t nh\u1ea5t. Chanel c\u0169ng c\u00f3 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ed9c quy\u1ec1n, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/li>\n<li>T<em>\u00ednh v\u01b0\u1ee3t th\u1eddi gian:<\/em>\u00a0C\u00e1c thi\u1ebft k\u1ebf c\u1ee7a Chanel th\u01b0\u1eddng mang t\u00ednh v\u01b0\u1ee3t th\u1eddi gian. Ch\u00fang kh\u00f4ng l\u1ed7i th\u1eddi v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1eb7c ho\u1eb7c s\u1eed d\u1ee5ng trong nhi\u1ec1u n\u0103m. \u0110i\u1ec1u n\u00e0y gi\u00fap Chanel thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 cao s\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li><em>T\u00ednh \u0111\u1ed9c quy\u1ec1n:\u00a0<\/em>Chanel l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c quy\u1ec1n. C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng c\u00f3 s\u1eb5n r\u1ed9ng r\u00e3i nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap Chanel duy tr\u00ec t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 mong mu\u1ed1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>C\u00e1ch Chanel th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh:<\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><em>S\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao:\u00a0<\/em>Chanel ch\u1ec9 s\u1eed d\u1ee5ng nh\u1eefng v\u1eadt li\u1ec7u t\u1ed1t nh\u1ea5t trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ebf t\u00e1c tinh x\u1ea3o v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 \u0111\u1ed9 b\u1ec1n cao.<\/li>\n<li><em>Thi\u1ebft k\u1ebf v\u01b0\u1ee3t th\u1eddi gian:<\/em>\u00a0C\u00e1c thi\u1ebft k\u1ebf c\u1ee7a Chanel th\u01b0\u1eddng mang t\u00ednh v\u01b0\u1ee3t th\u1eddi gian. Ch\u00fang kh\u00f4ng l\u1ed7i th\u1eddi v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c m\u1eb7c ho\u1eb7c s\u1eed d\u1ee5ng trong nhi\u1ec1u n\u0103m.<\/li>\n<li><em>Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n:<\/em>\u00a0C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Chanel ch\u1ec9 \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ed9c quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a cao c\u1ea5p.<\/li>\n<li><em>T\u00ednh sang tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb:<\/em>\u00a0Chanel s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb sang tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng gi\u00e0u c\u00f3 v\u00e0 s\u00e0nh \u0111i\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 t\u1ea1p ch\u00ed th\u1eddi trang \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<li><em>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng:<\/em> Chanel cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh. Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>K\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel:<\/strong><\/h3>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Chanel \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng gi\u00e0u c\u00f3 v\u00e0 s\u00e0nh \u0111i\u1ec7u tr\u00ean to\u00e0n c\u1ea7u \u01b0a chu\u1ed9ng. Chanel \u0111\u00e3\u00a0 v\u00e0 \u0111ang th\u00e0nh c\u00f4ng trong vi\u1ec7c duy tr\u00ec t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\">M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u nh\u1ea5t cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3&#8230; Anh\/ ch\u1ecb \u0111\u1eebng qu\u00ean theo d\u00f5i MISA AMIS \u0111\u1ec3 c\u1eadp nh\u1eadp ki\u1ebfn th\u1ee9c marketing &#8211; sales m\u1ed7i ng\u00e0y.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_126894\" class=\"pvc_stats total_only  \" data-element-id=\"126894\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 b\u1ee9t ph\u00e1 doanh s\u1ed1 trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng bi\u1ebfn \u0111\u1ed9ng. V\u1eady chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 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