{"id":12506,"date":"2020-09-25T15:04:16","date_gmt":"2020-09-25T08:04:16","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=12506"},"modified":"2024-10-31T13:45:01","modified_gmt":"2024-10-31T06:45:01","slug":"design-thinking-la-gi","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/","title":{"rendered":"Design Thinking l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh Design Thinking"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Design Thinking<\/strong> hay T\u01b0 duy thi\u1ebft k\u1ebf l\u00e0 ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t trong th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p theo ph\u01b0\u01a1ng th\u1ee9c l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m.<\/p>\n<p style=\"text-align: justify;\">Ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy n\u00e0y kh\u00f4ng m\u1edbi tr\u00ean Th\u1ebf gi\u1edbi nh\u01b0ng ch\u01b0a ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam. V\u1eady n\u00ean trong b\u00e0i vi\u1ebft n\u00e0y, AMIS s\u1ebd t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin v\u1ec1 design thinking (Design Thinking l\u00e0 g\u00ec, c\u00e1c b\u01b0\u1edbc c\u1ee7a Design Thinking, \u1ee8ng d\u1ee5ng Design Thinking,&#8230;) \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 n\u00f3 cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 h\u01b0\u1edbng d\u1eabn c\u00e1ch \u00e1p d\u1ee5ng v\u00e0o kinh doanh.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1eb7c bi\u1ec7t, b\u00e0i vi\u1ebft n\u00e0y c\u0169ng s\u1ebd cung c\u1ea5p t\u00e0i li\u1ec7u Design thinking PDF do Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o c\u1ee7a MISA bi\u00ean so\u1ea1n. C\u00e1c anh ch\u1ecb c\u00f3 nhu c\u1ea7u v\u1ec1 t\u00e0i li\u1ec7u tham kh\u1ea3o n\u00e0y vui l\u00f2ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin b\u00ean d\u01b0\u1edbi, MISA s\u1ebd g\u1eedi t\u1edbi anh ch\u1ecb trong v\u00e0i ph\u00fat sau.<\/p>\n<h2 style=\"text-align: justify;\"><strong>1. Design Thinking l\u00e0 g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Design Thinking l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c s\u1eed d\u1ee5ng s\u1ef1 nh\u1ea1y c\u1ea3m v\u00e0 c\u00e1ch t\u01b0 duy thi\u1ebft k\u1ebf trong gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 \u00fd ngh\u0129a v\u1edbi con ng\u01b0\u1eddi (Theo Tim Brown, ng\u01b0\u1eddi kh\u1edfi x\u01b0\u1edbng ra thu\u1eadt ng\u1eef Design Thinking).<\/p>\n<figure id=\"attachment_165625\" aria-describedby=\"caption-attachment-165625\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-165625 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/khai-niem-design-thinking-la-gi.jpg\" alt=\"kh\u00e1i ni\u1ec7m Design Thinking l\u00e0 g\u00ec\" width=\"1920\" height=\"921\" srcset=\"\/wp-content\/uploads\/2020\/09\/khai-niem-design-thinking-la-gi.jpg 1920w, \/wp-content\/uploads\/2020\/09\/khai-niem-design-thinking-la-gi-500x240.jpg 500w, \/wp-content\/uploads\/2020\/09\/khai-niem-design-thinking-la-gi-1024x491.jpg 1024w, \/wp-content\/uploads\/2020\/09\/khai-niem-design-thinking-la-gi-768x368.jpg 768w, \/wp-content\/uploads\/2020\/09\/khai-niem-design-thinking-la-gi-1536x737.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-165625\" class=\"wp-caption-text\">Kh\u00e1i ni\u1ec7m Design Thinking l\u00e0 g\u00ec?<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng c\u00f3 c\u00e1c \u0111\u1ecbnh ngh\u0129a Design Thinking kh\u00e1c nh\u01b0 l\u00e0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Design Thinking l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf cung c\u1ea5p c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1.<\/li>\n<li>Design Thinking l\u00e0 qu\u00e1 tr\u00ecnh t\u01b0 duy nh\u1eb1m ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 d\u1ef1a tr\u00ean t\u01b0 duy h\u00ecnh \u1ea3nh \u0111\u1ec3 h\u1eefu h\u00ecnh h\u00f3a gi\u1ea3i ph\u00e1p.<\/li>\n<li>Design Thinking l\u00e0 ph\u01b0\u01a1ng ph\u00e1p k\u1ebft h\u1ee3p gi\u1eefa tr\u1ef1c gi\u00e1c v\u00e0 khoa h\u1ecdc \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p b\u1eb1ng k\u1ef9 thu\u1eadt \u0111\u1ed9ng n\u00e3o, nh\u01b0ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf c\u1ee7a s\u1ef1 th\u1ea5u c\u1ea3m v\u1ec1 ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">T\u1ef1u chung l\u1ea1i th\u00ec t\u01b0 duy thi\u1ebft k\u1ebf Design Thinking l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00e1ch l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m, th\u1ea3o lu\u1eadn \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u \u00fd t\u01b0\u1edfng r\u1ed3i s\u1eed d\u1ee5ng b\u1ea3n m\u1eabu \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf v\u00e0 \u0111i\u1ec1u ch\u1ec9nh b\u1ea3n m\u1eabu theo nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p style=\"text-align: justify;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u1ef1c k\u1ef3 h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p , m\u1eadp m\u1edd, kh\u00f4ng x\u00e1c \u0111\u1ecbnh v\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho m\u1ecdi l\u0129nh v\u1ef1c trong \u0111\u1eddi s\u1ed1ng. R\u1ea5t nhi\u1ec1u t\u1eadp \u0111o\u00e0n n\u1ed5i ti\u1ebfng Th\u1ebf gi\u1edbi \u0111\u00e3 \u00e1p d\u1ee5ng v\u00e0 t\u1eadn h\u01b0\u1edfng \u201ctr\u00e1i ng\u1ecdt\u201d do ph\u01b0\u01a1ng ph\u00e1p n\u00e0y mang l\u1ea1i nh\u01b0 Apple, Google, Samsung v\u00e0 GE.<\/p>\n<p style=\"text-align: justify;\">Hi\u1ec7n nay, Design Thinking \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o gi\u1ea3ng d\u1ea1y nh\u01b0 m\u1ed9t m\u00f4n h\u1ecdc ch\u00ednh th\u1ee9c t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, bao g\u1ed3m D.school, Stanford, Harvard v\u00e0 MIT.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><strong>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/amis.misa.vn\/124620\/visual-thinking\/\">Visual thinking l\u00e0 g\u00ec<\/a>? C\u00e1ch \u1ee9ng d\u1ee5ng visual thinking trong marketing<\/strong><\/p>\n<\/blockquote>\n<h2><strong>2. L\u1ee3i \u00edch c\u1ee7a Design Thinking<\/strong><\/h2>\n<figure id=\"attachment_166947\" aria-describedby=\"caption-attachment-166947\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-166947 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/Loi-ich-DESIGN-THINKING.jpg\" alt=\"L\u1ee3i \u00edch c\u1ee7a Design thinking\" width=\"1200\" height=\"800\" srcset=\"\/wp-content\/uploads\/2020\/09\/Loi-ich-DESIGN-THINKING.jpg 1200w, \/wp-content\/uploads\/2020\/09\/Loi-ich-DESIGN-THINKING-500x333.jpg 500w, \/wp-content\/uploads\/2020\/09\/Loi-ich-DESIGN-THINKING-1024x683.jpg 1024w, \/wp-content\/uploads\/2020\/09\/Loi-ich-DESIGN-THINKING-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-166947\" class=\"wp-caption-text\">4 l\u1ee3i \u00edch n\u1ed5i b\u1eadt nh\u1ea5t khi \u1ee9ng d\u1ee5ng Design Thinking<\/figcaption><\/figure>\n<p>Design Thinking l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o, t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p. Khi \u00e1p d\u1ee5ng Design Thinking, c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 nh\u01b0:<\/p>\n<h3><strong>2.1. T\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi<\/strong><\/h3>\n<p>V\u01b0\u1ee3t qua t\u01b0 duy h\u1ea1n h\u1eb9p: Design Thinking khuy\u1ebfn kh\u00edch suy ngh\u0129 &#8220;ngo\u00e0i h\u1ed9p&#8221;, t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi l\u1ea1 v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n<p>T\u1eadp trung v\u00e0o nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng: B\u1eb1ng c\u00e1ch hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c t\u1ea1o ra s\u1ebd \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n<p>Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1eeb g\u1ed1c r\u1ec5: Design Thinking gi\u00fap x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n<h3><strong>2.2. N\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/h3>\n<p>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00e2n thi\u1ec7n: C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean Design Thinking th\u01b0\u1eddng d\u1ec5 s\u1eed d\u1ee5ng, tr\u1ef1c quan v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng: Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 hi\u1ec3u r\u00f5, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u01a1n.<\/p>\n<p>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u: Nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t \u0111\u1eb9p v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n<blockquote><p>Tham kh\u1ea3o: <a href=\"https:\/\/amis.misa.vn\/32786\/agile-la-gi\/\" target=\"_blank\" rel=\"noopener\">Agile l\u00e0 g\u00ec?<\/a> Ki\u1ebfn th\u1ee9c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n theo ph\u01b0\u01a1ng ph\u00e1p Agile t\u1eeb A-Z<\/p><\/blockquote>\n<h3><strong>2.3. T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c<\/strong><\/h3>\n<p>N\u00e2ng cao hi\u1ec7u qu\u1ea3: Design Thinking gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh, lo\u1ea1i b\u1ecf c\u00e1c b\u01b0\u1edbc kh\u00f4ng c\u1ea7n thi\u1ebft v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 l\u00e0m vi\u1ec7c.<\/p>\n<p>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro: B\u1eb1ng c\u00e1ch ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro th\u1ea5t b\u1ea1i.<\/p>\n<p>T\u0103ng c\u01b0\u1eddng s\u1ef1 h\u1ee3p t\u00e1c: Design Thinking khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3><strong>2.4. Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3<\/strong><\/h3>\n<p>R\u00fat ng\u1eafn th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng: Design Thinking gi\u00fap gi\u1ea3m thi\u1ec3u th\u1eddi gian ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/p>\n<p>Gi\u1ea3m chi ph\u00ed: B\u1eb1ng c\u00e1ch lo\u1ea1i b\u1ecf nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00f4ng kh\u1ea3 thi ngay t\u1eeb \u0111\u1ea7u, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u00e1ng k\u1ec3.<\/p>\n<p>T\u0103ng t\u00ednh linh ho\u1ea1t: Design Thinking cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>[T\u1ea3i t\u00e0i li\u1ec7u] \u1ee8ng d\u1ee5ng design thinking trong x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng WOW<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><style>\r\n\t\t.custom-slider .owl-nav button[type=\"button\"] {\r\n\t\t\toutline: none !important;\r\n\t\t\tbackground: none !important;\r\n\t\t\tposition: absolute;\r\n\t\t\ttop: calc(50% - 95px);\r\n\t\t}\r\n\t\t.custom-slider .owl-prev {\r\n\t\t\tposition: absolute;\r\n\t\t\ttop: calc(50% - 90px);\r\n\t\t\tleft: calc(0% - 40px);\r\n\t\t}\r\n\t\t.custom-slider .ic-back {\r\n\t\t\ttransform: scale(-1);\r\n\t\t}\r\n\t\t.custom-slider .owl-nav button.owl-next {\r\n\t\t\tright: calc(0% - 40px);\r\n\t\t}\r\n\r\n\t\t.custom-slider .owl-dots .owl-dot.active span {\r\n\t\t\theight: 10px;\r\n\t\t\twidth: 10px;\r\n\t\t\tborder: 0;\r\n\t\t\tbackground: #0060f9;\r\n\t\t}\r\n\t\t.custom-slider .owl-nav button[type=\"button\"].owl-prev {\r\n\t\t\tleft: 24px;\r\n\t\t}\r\n\r\n\t\t.custom-slider .owl-nav button[type=\"button\"].owl-next {\r\n\t\t\tright: 24px;\r\n\t\t}\r\n   <\/style><div class=\"custom-slider owl-carousel owl-theme\">\r\n\t        <div class=\"carousel-inner\">\r\n\t        \t<img decoding=\"async\" src=\" \/wp-content\/uploads\/2023\/09\/1.jpg\" alt=\"AMIS\">\r\n\t\t\t<\/div>\r\n\t    \r\n\t        <div class=\"carousel-inner\">\r\n\t        \t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/2.jpg\" alt=\"AMIS\">\r\n\t\t\t<\/div>\r\n\t    \r\n\t        <div class=\"carousel-inner\">\r\n\t        \t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/3.jpg\" alt=\"AMIS\">\r\n\t\t\t<\/div>\r\n\t    \r\n\t        <div class=\"carousel-inner\">\r\n\t        \t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/4.jpg\" alt=\"AMIS\">\r\n\t\t\t<\/div>\r\n\t    \r\n\t        <div class=\"carousel-inner\">\r\n\t        \t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/5.jpg\" alt=\"AMIS\">\r\n\t\t\t<\/div>\r\n\t    <\/div><script>\r\n    jQuery(document).ready(function ($) {\r\n            jQuery(\".custom-slider.owl-carousel\").owlCarousel({\r\n                loop: true,\r\n                margin: 10,\r\n                nav: true,\r\n                items: 1,\r\n                \r\n                smartSpeed: 250,autoplay: false,navText: [\"<img class='ic-back' alt='' src='\/wp-content\/plugins\/embed-popup-aimarketing\/icon-right.svg'\/>\", \"<img alt='' src='\/wp-content\/plugins\/embed-popup-aimarketing\/icon-right.svg'\/>\"],\r\n            \r\n            })\r\n        })\r\n\t<\/script> <\/p>\n<p><!-- AMIS aiMarketing Form Embed Code --><\/p>\n<div class=\"aimarketing-form-embed-code\"><script env=production id=\"ladizone-form-renderer\" src=\"https:\/\/amismisa.misacdn.net\/apps\/aimarketing\/form-editor\/static\/js\/form-renderer.js\"><\/script><br \/>\n<script render-for=\"a101c8ba-4dca-43a0-8bdb-a53fb9e0d2f4\">\n                    globalThis.lzfr.renderExternalForm({formId: \"a101c8ba-4dca-43a0-8bdb-a53fb9e0d2f4\", tenantId: \"56c33c47-78ec-4b3a-92ba-9fdb7830a6d4\", domainUnomi: \"https:\/\/ladizone.com\" });\n                <\/script><\/div>\n<h2 style=\"text-align: justify;\"><strong>3. C\u00e1c b\u01b0\u1edbc c\u1ee7a Design Thinking<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ng\u00e0y nay c\u00f3 r\u1ea5t nhi\u1ec1u bi\u1ebfn th\u1ec3 c\u1ee7a qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n t\u01b0 duy thi\u1ebft k\u1ebf nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc m\u00e0 Herbert Simon \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong cu\u1ed1n s\u00e1ch \u201cThe Sciences of the Artificial\u201d xu\u1ea5t b\u1ea3n n\u0103m 1969. Theo Simon th\u00ec \u0111\u1ec3 th\u1ef1c hi\u1ec7n design thinking ph\u1ea3i tr\u1ea3i qua b\u1ea3y b\u01b0\u1edbc, m\u1ed7i b\u01b0\u1edbc l\u1ea1i c\u00f3 nhi\u1ec1u b\u01b0\u1edbc v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u00e0nh ph\u1ea7n, v\u00e0 c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh h\u00ecnh m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh qu\u00e1 tr\u00ecnh T\u01b0 duy thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t hi\u1ec7n nay.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ea7u ti\u00ean gi\u1ea3ng d\u1ea1y v\u1ec1 design thinking l\u1ea1i \u0111\u01b0a ra m\u00f4 h\u00ecnh n\u0103m giai \u0111o\u1ea1n do Hasso Plattner kh\u1edfi x\u01b0\u1edbng. N\u0103m b\u01b0\u1edbc c\u1ee7a design thinking theo Plattner bao g\u1ed3m: Empathize (C\u1ea3m th\u00f4ng\/ \u0110\u1ed3ng c\u1ea3m); Define (X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1\/ nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng); Ideate (T\u1ea1o ra \u00fd t\u01b0\u1edfng cho c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o); Prototype ( D\u1ef1ng b\u1ea3n m\u1eabu) v\u00e0 Test ( Ki\u1ec3m tra\/ th\u1eed nghi\u1ec7m).<\/p>\n<figure id=\"attachment_165633\" aria-describedby=\"caption-attachment-165633\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-165633 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/quy-trinh-thuc-hien-design-thinking.jpg\" alt=\"quy tr\u00ecnh th\u1ef1c hi\u1ec7n Design Thinking\" width=\"1920\" height=\"1080\" srcset=\"\/wp-content\/uploads\/2020\/09\/quy-trinh-thuc-hien-design-thinking.jpg 1920w, \/wp-content\/uploads\/2020\/09\/quy-trinh-thuc-hien-design-thinking-500x281.jpg 500w, \/wp-content\/uploads\/2020\/09\/quy-trinh-thuc-hien-design-thinking-1024x576.jpg 1024w, \/wp-content\/uploads\/2020\/09\/quy-trinh-thuc-hien-design-thinking-768x432.jpg 768w, \/wp-content\/uploads\/2020\/09\/quy-trinh-thuc-hien-design-thinking-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-165633\" class=\"wp-caption-text\">Quy tr\u00ecnh 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n Design Thinking<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 1: Empathize (C\u1ea3m th\u00f4ng\/ \u0110\u1ed3ng c\u1ea3m)<\/strong><\/h3>\n<p style=\"text-align: justify;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh t\u01b0 duy thi\u1ebft k\u1ebf l\u00e0 thu th\u1eadp th\u00f4ng tin b\u1eb1ng c\u00e1ch ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, kh\u1ea3o s\u00e1t,&#8230;\u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn s\u1ef1 th\u1ea5u hi\u1ec3u \u0111\u1ed3ng c\u1ea3m v\u1edbi v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft.<\/p>\n<p style=\"text-align: justify;\">K\u1ebft qu\u1ea3 c\u1ee7a b\u01b0\u1edbc n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng xuy\u00ean su\u1ed1t trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh design thinking t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u cho \u0111\u1ebfn khi k\u1ebft th\u00fac l\u00e0m ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m n\u00ean ph\u1ea3i th\u1ef1c hi\u1ec7n b\u01b0\u1edbc n\u00e0y v\u00f4 c\u00f9ng chu\u1ea9n x\u00e1c. Nh\u1eefng ng\u01b0\u1eddi kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i d\u1eb9p b\u1ecf \u00fd ki\u1ebfn ch\u1ee7 quan c\u1ee7a m\u00ecnh sang m\u1ed9t b\u00ean \u0111\u1ec3 \u0111\u1eafm ch\u00ecm v\u00e0o n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7t b\u1ea3n th\u00e2n v\u00e0o s\u00e2u trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean \u0111\u1ec3 c\u00f3 hi\u1ec3u bi\u1ebft c\u00e1 nh\u00e2n s\u00e2u s\u1eafc h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 li\u00ean quan.<\/p>\n<p style=\"text-align: justify;\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 5W1H \u2013 \u0111\u1eb7t 5 c\u00e2u h\u1ecfi t\u1ea1i sao \u0111\u1ec3 \u0111\u00e0o s\u00e2u v\u1ea5n \u0111\u1ec1 trong b\u01b0\u1edbc n\u00e0y. Xem th\u00eam ph\u01b0\u01a1ng ph\u00e1p tr\u00ean <a href=\"https:\/\/amis.misa.vn\/4218\/phuong-phap-lap-ke-hoach-cong-viec-5w-h-2c-5m\/\" target=\"_blank\" rel=\"noopener\"><strong>t\u1ea1i \u0111\u00e2y.<\/strong>\u00a0<\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 2: Define (X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1\/ nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng)<\/strong><\/h3>\n<p style=\"text-align: justify;\">K\u1ebf th\u1eeba nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb b\u01b0\u1edbc 1, doanh nghi\u1ec7p t\u1ed5ng h\u1ee3p l\u1ea1i, k\u1ebft n\u1ed1i v\u00e0 ph\u00e2n t\u00edch ch\u00fang \u0111\u1ec3 \u0111i \u0111\u1ebfn x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 tr\u1ecdng t\u00e2m nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ebft lu\u1eadn \u0111\u01b0\u1ee3c \u1edf b\u01b0\u1edbc n\u00e0y \u0111\u1ec1u r\u1ea5t c\u01a1 b\u1ea3n, chung chung d\u1ef1a v\u00e0o ba y\u1ebfu t\u1ed1 l\u00e0 ng\u01b0\u1eddi d\u00f9ng \u2013 nhu c\u1ea7u \u2013 b\u1ea3n ch\u1ea5t v\u1ea5n \u0111\u1ec1. Nh\u01b0ng quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5 sau khi kh\u1ea3o s\u00e1t 2000 ng\u01b0\u1eddi gi\u00e0 \u0111\u1ed9 tu\u1ed5i t\u1eeb 55 tr\u1edf l\u00ean th\u00ec r\u00fat ra \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft l\u00e0 \u201cng\u01b0\u1eddi gi\u00e0 c\u1ea7n t\u00ecm m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u1ef1 m\u00ecnh \u0111i l\u1ea1i thu\u1eadn ti\u1ec7n\u201d. V\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00e1c h\u1eb3n v\u1edbi \u00fd mu\u1ed1n ch\u1ee7 quan c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u201cT\u0103ng 5% th\u1ecb ph\u1ea7n xe l\u0103n cho ng\u01b0\u1eddi gi\u00e0\u201d.<\/p>\n<p>C\u00f4ng c\u1ee5 quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong b\u01b0\u1edbc n\u00e0y l\u00e0 bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 (Fishbone Diagram). Bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 l\u00e0 m\u1ed9t bi\u1ebfn th\u1ec3 chuy\u00ean bi\u1ec7t c\u1ee7a s\u01a1 \u0111\u1ed3 t\u01b0 duy (Mindmap), th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n<figure id=\"attachment_165639\" aria-describedby=\"caption-attachment-165639\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-165639 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/cong-cu-xac-dinh-van-de-khi-design-thinking-la-gi.jpg\" alt=\"c\u00f4ng v\u1ee5 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 khi Design Thinking l\u00e0 g\u00ec\" width=\"1920\" height=\"1080\" srcset=\"\/wp-content\/uploads\/2020\/09\/cong-cu-xac-dinh-van-de-khi-design-thinking-la-gi.jpg 1920w, \/wp-content\/uploads\/2020\/09\/cong-cu-xac-dinh-van-de-khi-design-thinking-la-gi-500x281.jpg 500w, \/wp-content\/uploads\/2020\/09\/cong-cu-xac-dinh-van-de-khi-design-thinking-la-gi-1024x576.jpg 1024w, \/wp-content\/uploads\/2020\/09\/cong-cu-xac-dinh-van-de-khi-design-thinking-la-gi-768x432.jpg 768w, \/wp-content\/uploads\/2020\/09\/cong-cu-xac-dinh-van-de-khi-design-thinking-la-gi-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-165639\" class=\"wp-caption-text\">C\u00f4ng v\u1ee5 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 khi Design Thinking l\u00e0 Fishbone Diagram<\/figcaption><\/figure>\n<p>Bi\u1ec3u \u0111\u1ed3 n\u00e0y s\u1ebd s\u1eafp x\u1ebfp l\u1ea1i c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p \u1edf b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. C\u00e1ch tri\u1ec3n khai c\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li>M\u1ed7i &#8220;x\u01b0\u01a1ng c\u00e1&#8221; \u0111\u1ea1i di\u1ec7n cho m\u1ed9t nguy\u00ean nh\u00e2n c\u1ee7a v\u1ea5n \u0111\u1ec1, \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p &#8220;5-Whys&#8221;<\/li>\n<li>C\u00e1c nh\u00e1nh x\u01b0\u01a1ng s\u1ebd li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 d\u1ef1a tr\u00ean c\u00e2u h\u1ecfi 5W1H: Who, What, When, Where, Why, How<\/li>\n<\/ul>\n<p>Nh\u01b0 v\u1eady, bi\u1ec3u \u0111\u1ed3 x\u01b0\u01a1ng c\u00e1 gi\u00fap b\u1ea1n nh\u1eadn di\u1ec7n s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1, \u0111\u1ed3ng th\u1eddi x\u00e1c \u0111\u1ecbnh nh\u1eefng ngu\u1ed3n l\u1ef1c ho\u1eb7c c\u00e1c b\u1ed9 ph\u1eadn quan tr\u1ecdng.<\/p>\n<blockquote><p>Tham kh\u1ea3o: <a href=\"https:\/\/amis.misa.vn\/14335\/digital-workplace-la-gi\/\" target=\"_blank\" rel=\"noopener\">Digital Workplace l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i<\/a><\/p><\/blockquote>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 3: Ideate (T\u00ecm \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o)<\/strong><\/h3>\n<p style=\"text-align: justify;\">Trong giai \u0111o\u1ea1n ba c\u1ee7a qu\u00e1 tr\u00ecnh design thinking, \u201cc\u00e1c nh\u00e0 thi\u1ebft k\u1ebf\u201d \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o v\u1ea5n \u0111\u1ec1 s\u00e1t nh\u1ea5t v\u1edbi y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u00e3i nh\u01b0 v\u1eady, b\u1ea1n v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, k\u1ec3 c\u1ea3 nh\u1eefng \u00fd t\u1eedng \u0111i\u00ean r\u1ed3 nh\u1ea5t c\u0169ng \u0111\u01b0\u1ee3c hoan ngh\u00eanh.<\/p>\n<p style=\"text-align: justify;\">Kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111i theo m\u1ed9t khu\u00f4n m\u1eabu n\u00e0o tr\u01b0\u1edbc \u0111\u00f3, \u0111\u01a1n gi\u1ea3n l\u00e0 ghi ch\u00e9o l\u1ea1i to\u00e0n b\u1ed9 c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi trong nh\u00f3m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 \u0111\u00e3 k\u1ebft lu\u1eadn \u1edf b\u01b0\u1edbc 2.<\/p>\n<blockquote><p><span style=\"color: #000000;\"><strong><span style=\"font-size: 12pt;\">\u00a0\u201cN\u1ebfu kh\u00f4ng thay \u0111\u1ed5i nh\u1eefng suy ngh\u0129 khu\u00f4n m\u1eabu, ch\u00fang ta kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 ch\u00ednh ch\u00fang ta t\u1ea1o ra n\u00f3 b\u1eb1ng nh\u1eefng suy ngh\u0129 khu\u00f4n m\u1eabu\u201d\u00a0 &#8211; Albert Einstein<\/span><\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong b\u01b0\u1edbc n\u00e0y l\u00e0 Brainstorm, Brainwrite, Worst Possible Idea, v\u00e0 SCAMPER trong \u0111\u00f3 Brainstorm v\u00e0 Worst Possible Idea th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng nh\u1ea5t \u0111\u1ec3 k\u00edch th\u00edch suy ngh\u0129 t\u1ef1 do v\u00e0 m\u1edf r\u1ed9ng kh\u00f4ng gian v\u1ea5n \u0111\u1ec1.<\/p>\n<p>Ngo\u00e0i ra, c\u00e1c b\u01b0\u1edbc \u0111i t\u00ecm \u00fd t\u01b0\u1edfng doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng l\u00e0:<\/p>\n<figure id=\"attachment_165659\" aria-describedby=\"caption-attachment-165659\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-165659 size-full\" src=\"\/wp-content\/uploads\/2020\/09\/cac-buoc-di-tim-y-tuong-design-thinking.jpg\" alt=\"c\u00e1c b\u01b0\u1edbc \u0111i t\u00ecm \u00fd t\u01b0\u1edfng Design Thinking\" width=\"1920\" height=\"1080\" srcset=\"\/wp-content\/uploads\/2020\/09\/cac-buoc-di-tim-y-tuong-design-thinking.jpg 1920w, \/wp-content\/uploads\/2020\/09\/cac-buoc-di-tim-y-tuong-design-thinking-500x281.jpg 500w, \/wp-content\/uploads\/2020\/09\/cac-buoc-di-tim-y-tuong-design-thinking-1024x576.jpg 1024w, \/wp-content\/uploads\/2020\/09\/cac-buoc-di-tim-y-tuong-design-thinking-768x432.jpg 768w, \/wp-content\/uploads\/2020\/09\/cac-buoc-di-tim-y-tuong-design-thinking-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-165659\" class=\"wp-caption-text\">C\u00e1c b\u01b0\u1edbc \u0111i t\u00ecm \u00fd t\u01b0\u1edfng Design Thinking<\/figcaption><\/figure>\n<ul>\n<li><strong>Kh\u1edfi \u0111\u1ed9ng v\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1:<\/strong> H\u00e3y b\u1eaft \u0111\u1ea7u bu\u1ed5i th\u1ea3o lu\u1eadn b\u1eb1ng c\u00e1ch t\u00f3m t\u1eaft v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft. Tr\u00ecnh b\u00e0y m\u00f4 h\u00ecnh x\u01b0\u01a1ng c\u00e1 (Fishbone Diagram) b\u00ean tr\u00ean \u0111\u1ec3 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan.<\/li>\n<li><strong>Thi\u1ebft l\u1eadp quy t\u1eafc:<\/strong> Quy t\u1eafc duy nh\u1ea5t cho bu\u1ed5i th\u1ea3o lu\u1eadn l\u00e0 kh\u00f4ng ph\u00e1n x\u00e9t b\u1ea5t k\u1ef3 \u00fd t\u01b0\u1edfng n\u00e0o<em>.<\/em> B\u1ea1n c\u1ea7nt\u1ea1o kh\u00f4ng gian tho\u1ea3i m\u00e1i gi\u00fap c\u00e1c th\u00e0nh vi\u00ean s\u1eb5n s\u00e0ng chia s\u1ebb, t\u1eeb \u0111\u00f3 k\u00edch th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o.<\/li>\n<li><strong>K\u00eau g\u1ecdi \u00fd t\u01b0\u1edfng:<\/strong> M\u1ed7i th\u00e0nh vi\u00ean t\u1ef1 do ghi l\u1ea1i t\u1ea5t c\u1ea3 \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau l\u00e0 thu th\u1eadp c\u00e0ng nhi\u1ec1u \u00fd t\u01b0\u1edfng c\u00e0ng t\u1ed1t v\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n t\u01b0 duy.<\/li>\n<li><strong>Th\u1ea3o lu\u1eadn, ph\u00e2n lo\u1ea1i \u00fd t\u01b0\u1edfng:<\/strong> T\u1ea5t c\u1ea3 \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p l\u1ea1i v\u00e0 ph\u00e2n chia theo t\u1eebng nh\u00f3m d\u1ef1a tr\u00ean s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng. B\u1ea1n cho ti\u1ebfn h\u00e0nh th\u1ea3o lu\u1eadn trong t\u1eebng nh\u00f3m, l\u1ef1a ch\u1ecdn 1-2 \u00fd t\u01b0\u1edfng n\u1ed5i b\u1eadt nh\u1ea5t t\u1eeb m\u1ed7i nh\u00f3m. Nh\u1eefng \u00fd t\u01b0\u1edfng g\u00e2y tranh c\u00e3i s\u1ebd t\u1ea1m th\u1eddi \u0111\u1ec3 sang m\u1ed9t b\u00ean.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn:<\/strong> Sau khi \u0111\u00e3 ch\u1ecdn ra nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p, ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 m\u1ed9t l\u1ea7n n\u1eefa \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t. M\u1ee5c ti\u00eau l\u00e0 th\u1ed1ng nh\u1ea5t 1-2 \u00fd t\u01b0\u1edfng ho\u1eb7c nh\u00f3m \u00fd t\u01b0\u1edfng kh\u1ea3 thi nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n ti\u1ebfp tri\u1ec3n khai.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 4: Prototype (D\u1ef1ng b\u1ea3n m\u1eabu )<\/strong><\/h3>\n<p style=\"text-align: justify;\">C\u1ea3 team c\u00f9ng ch\u1ecdn ra m\u1ed9t \u00fd t\u01b0\u1edfng kh\u1ea3 thi nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u1edf b\u01b0\u1edbc tr\u01b0\u1edbc \u0111\u1ec3 l\u00e0m th\u1eed. Giai \u0111o\u1ea1n n\u00e0y ch\u00ednh l\u00e0 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c, nh\u1eefng \u00fd t\u01b0\u1edfng tr\u00ean gi\u1ea5y s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a trong \u0111\u1eddi th\u1ef1c.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, \u0111\u00e2y s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng m\u00e0 ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m hay m\u00f4 h\u00ecnh m\u1eabu \u0111\u1ec3 mang ra th\u1eed nghi\u1ec7m v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u1ede b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p s\u1ebd nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, t\u1eeb \u0111\u00f3 kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">C\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh trong qu\u00e1 tr\u00ecnh d\u1ef1ng m\u1eabu v\u00e0, t\u1eebng b\u1ea3n m\u1ed9t s\u1ebd \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, v\u00e0 ho\u1eb7c \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, ph\u00e1t tri\u1ec3n v\u00e0 t\u00e1i ki\u1ec3m tra, ho\u1eb7c b\u1ecb t\u1eeb ch\u1ed1i, d\u1ef1a tr\u00ean c\u00e1c tr\u1ea3i nghi\u1ec7m c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u1ede ph\u1ea7n cu\u1ed1i c\u1ee7a giai \u0111o\u1ea1n n\u00e0y, \u0111\u1ed9i thi\u1ebft k\u1ebf s\u1ebd c\u00f3 \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n v\u1ec1 c\u00e1c h\u1ea1n ch\u1ebf v\u1ed1n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m, c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7n h\u1eefu, v\u00e0 s\u1edf h\u1eefu t\u1ea7m nh\u00ecn t\u1ed1t h\u01a1n\/am hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1ch h\u00e0nh x\u1eed, suy ngh\u0129, v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u1ef1c th\u1ee5 khi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>B\u01b0\u1edbc 5: Test (Ki\u1ec3m tra\/ th\u1eed nghi\u1ec7m)<\/strong><\/h3>\n<p style=\"text-align: justify;\">B\u01b0\u1edbc cu\u1ed1i c\u00f9ng c\u1ee7a quytr\u00ecnh design thinking l\u00e0 mang s\u1ea3n ph\u1ea9m m\u1eabu t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">Th\u1eadt may m\u1eafn n\u1ebfu nh\u1eefng ng\u01b0\u1eddi d\u00f9ng h\u00e0o h\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 g\u1ea7n nh\u01b0 l\u00e0 kh\u00f4ng t\u01b0\u1edfng. Tr\u00ean th\u1ef1c t\u1ebf, b\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Th\u1eadm ch\u00ed trong su\u1ed1t giai \u0111o\u1ea1n n\u00e0y, c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify;\">C\u1ee9 nh\u01b0 th\u1ebf, design thinking l\u00e0 m\u1ed9t v\u00f2ng l\u1eb7p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c cho t\u1edbi khi s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c ho\u00e0n to\u00e0n v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng!<\/p>\n<p style=\"text-align: justify;\">C\u00f3 m\u1ed9t l\u01b0u \u00fd r\u1eb1ng n\u0103m giai \u0111o\u1ea1n n\u00e0y kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n n\u1ed1i ti\u1ebfp nhau, ch\u00fang kh\u00f4ng tu\u00e2n theo b\u1ea5t k\u1ef3 s\u1ef1 s\u1eafp \u0111\u1eb7t \u0111\u1eb7c bi\u1ec7t n\u00e0o v\u00e0 th\u01b0\u1eddng c\u00f3 th\u1ec3 x\u1ea3y ra song song v\u00e0 \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i gi\u00fap \u201cc\u00e1c nh\u00e0 thi\u1ebft k\u1ebf\u201d ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 \u1edf nhi\u1ec1u g\u00f3c nh\u00ecn m\u1edbi, ph\u00e1t tri\u1ec3n nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c m\u1edbi trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c c\u00e1ch c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>Xem Th\u00eam: <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/amis.misa.vn\/42616\/van-phong-dien-tu-la-gi\/\">V\u0103n ph\u00f2ng \u0111i\u1ec7n t\u1eed \u2013 Gi\u1ea3i ph\u00e1p v\u0103n ph\u00f2ng s\u1ed1 th\u00f4ng minh cho doanh nghi\u1ec7p<\/a><\/span><\/strong><\/span><\/p>\n<\/blockquote>\n<h2 style=\"text-align: justify;\"><strong>4. Vai tr\u00f2 c\u1ee7a design thinking t\u01b0 duy thi\u1ebft k\u1ebf<\/strong><\/h2>\n<p style=\"text-align: justify;\">Design thinking c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o m\u1ecdi m\u1eb7t c\u1ee7a \u0111\u1eddi s\u1ed1ng nh\u01b0ng trong gi\u1edbi h\u1ea1n b\u00e0i vi\u1ebft n\u00e0y s\u1ebd ch\u1ee7 y\u1ebfu \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vai tr\u00f2 c\u1ee7a t\u01b0 duy thi\u1ebft k\u1ebf v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\">T\u1ea1p ch\u00ed Forbes \u0111\u00e3 ch\u1ec9 ra n\u0103m vai tr\u00f2 tr\u1ecdng y\u1ebfu c\u1ee7a design thinking bao g\u1ed3m:<\/p>\n<p style=\"text-align: justify;\"><em><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i:<\/strong><\/em> Nh\u1edd c\u00f3 design thinking, ch\u1ee7 doanh nghi\u1ec7p nh\u01b0 c\u00f3 th\u00eam \u0111\u00f4i m\u1eaft \u0111\u1ec3 nh\u00ecn th\u1ea5y c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1 thay v\u00ec tri\u1ec7u ch\u1ee9ng c\u1ee7a ch\u00fang. V\u00ed d\u1ee5 tri\u1ec7u ch\u1ee9ng c\u1ee7a v\u1ea5n \u0111\u1ec1 bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1 cao trong qu\u00fd III l\u00e0\u2026..nh\u01b0ng<\/p>\n<p style=\"text-align: justify;\"><em><strong>Th\u00fac \u0111\u1ea9y tinh th\u1ea7n s\u00e1ng t\u1ea1o:<\/strong><\/em> Kh\u00f4ng c\u00f3 m\u1ed9t ranh gi\u1edbi n\u00e0o gi\u1eefa s\u1ebfp v\u1edbi nh\u00e2n vi\u00ean trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n design thinking c\u1ea3 v\u00e0 c\u0169ng kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 ph\u00ea ph\u00e1n n\u00e0o trong qu\u00e1 tr\u00ecnh \u0111i t\u00ecm \u00fd t\u01b0\u1edfng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Ch\u00ednh v\u00ec th\u1ebf, design thinking th\u00fac \u0111\u1ea9y tinh th\u1ea7n s\u00e1ng t\u1ea1o c\u1ee7a to\u00e0n th\u1ec3 \u0111\u1ed9i ng\u0169 gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t, t\u00ednh th\u1ef1c ti\u1ec5n cao nh\u1ea5t.<\/p>\n<blockquote><p><strong><span style=\"color: #ff0000; font-size: 12pt;\"><span style=\"color: #000000;\">\u201cKh\u00f4ng c\u00f3 s\u1ef1 ph\u00e1n x\u00e9t trong T\u01b0 duy thi\u1ebft k\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u n\u1ed7i s\u1ee3 th\u1ea5t b\u1ea1i v\u00e0 khuy\u1ebfn kh\u00edch t\u1ed1i \u0111a h\u00f3a vi\u1ec7c \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u00e0 tham gia. C\u00e1c \u00fd ki\u1ebfn kh\u00f4ng tu\u00e2n theo l\u1ec1 th\u00f3i th\u01b0\u1eddng \u0111\u01b0\u1ee3c khuy\u1ebfn khich v\u00ec n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o nh\u1ea5t.\u201d &#8211; Herbert Simon, Gi\u00e1o s\u01b0 t\u00e2m l\u00fd h\u1ecdc t\u1ea1i \u0110\u1ea1i h\u1ecdc Carnegie \u2013Mellon<\/span> <\/span><\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><b><i>T\u00ecm ra c\u00e1c c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1edbi: <\/i><\/b>Vi\u1ec7c t\u1ea1o ra v\u00e0 xem x\u00e9t nhi\u1ec1u h\u01b0\u1edbng gi\u1ea3i quy\u1ebft cho c\u00f9ng v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1, th\u1eadm ch\u00ed khi v\u1ea5n \u0111\u1ec1 c\u00f3 v\u1ebb \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft. C\u00f3 nhi\u1ec1u g\u00f3c nh\u00ecn \u0111a d\u1ea1ng gi\u00fap \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o h\u01a1n. Sau c\u00f9ng th\u00ec gi\u1ea3i ph\u00e1p coi nh\u01b0 l\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3 n\u1ebfu c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u0169 c\u1ee9 ti\u1ebfp t\u1ee5c di\u1ec5n ra.<\/p>\n<p style=\"text-align: justify;\"><em><strong>\u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00ean \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u:<\/strong><\/em> T\u01b0 duy thi\u1ebft k\u1ebf gi\u00fap thay \u0111\u1ed5i t\u1eeb \u201cc\u00e1c t\u00ednh n\u0103ng tr\u01b0\u1edbc\u201d sang \u201cng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u\u201d. B\u1eb1ng c\u00e1ch quan s\u00e1t v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng, ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang th\u1ef1c s\u1ef1 g\u1eb7p ph\u1ea3i. \u0110\u00f3 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u00eam v\u00e0o gi\u00e1 tr\u1ecb v\u00e0 vi\u1ec7c th\u00eam v\u00e0o c\u00e1c t\u00ednh n\u0103ng d\u1ef1a tr\u00ean nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u1eb7ng v\u1ec1 k\u1ef9 thu\u1eadt m\u00e0 kh\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch ng\u01b0\u1eddi d\u00f9ng. Gi\u1ea3i ph\u00e1p t\u1ed1t l\u00e0 t\u1eadp trung v\u00e0o c\u1ea3m nh\u1eadn v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ef1 thay \u0111\u1ed5i c\u00f3 \u00fd ngh\u0129a.<\/p>\n<p style=\"text-align: justify;\"><b><i>N\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh: <\/i><\/b>Thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh v\u00e0 khi b\u1ea1n ngh\u0129 v\u1ec1 n\u00f3 theo c\u00e1ch \u0111\u00f3 th\u00ec n\u00f3 tr\u1edf n\u00ean kh\u00f4ng c\u00f2n li\u00ean quan nhi\u1ec1u \u0111\u1ebfn v\u1ebb b\u1ec1 ngo\u00e0i hay h\u00ecnh d\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 l\u00e0 v\u1ec1 kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p c\u00e1c gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u00ean mong \u0111\u1ee3i c\u1ee7a h\u1ecd. T\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t nh\u1ea5t.<\/p>\n<h2 style=\"text-align: justify;\"><strong>5. V\u00ed d\u1ee5 v\u1ec1 Design Thinking<\/strong><\/h2>\n<p style=\"text-align: justify;\">M\u1eb7c d\u00f9 Design Thinking \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn \u1edf Vi\u1ec7t Nam, nh\u01b0ng v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000, nhi\u1ec1u t\u1ed5 ch\u1ee9c h\u00e0ng \u0111\u1ea7u nh\u01b0 Apple, Toyota, Philips, Nike\u2026\u0111\u00e3 s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i quy tr\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n<p style=\"text-align: justify;\">Ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam ng\u00e0y nay v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1. T\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111\u1eb7c quy\u1ec1n c\u1ee7a c\u00e1c CEO, CPO, CTO, c\u1ee7a c\u00e1c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n \u2014 nh\u1eefng ng\u01b0\u1eddi s\u1edf h\u1eefu \u00fd t\u01b0\u1edfng, \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 th\u00f4ng minh v\u00e0 am hi\u1ec3u h\u01a1n c\u00e1c \u0111\u1ed3ng nghi\u1ec7p. Design Thinking gi\u00fap cho vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh m\u1ed9t quy tr\u00ecnh chuy\u00ean nghi\u1ec7p h\u01a1n, b\u00e0i b\u1ea3n h\u01a1n, \u00edt d\u1ef1a v\u00e0o tr\u1ef1c gi\u00e1c c\u1ee7a 1 s\u1ed1 \u00edt ng\u01b0\u1eddi xu\u1ea5t ch\u00fang, k\u1ebft qu\u1ea3 l\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c c\u1ea3i ti\u1ebfn m\u1edbi cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh<\/p>\n<blockquote><p><span style=\"color: #000000;\"><strong><span style=\"font-size: 12pt;\">\u00a0&#8220;Ch\u1eb3ng c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1 n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb b\u1ea3n ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u1ea5t c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1eabn d\u1eaft th\u1ebf gi\u1edbi ti\u00eau d\u00f9ng \u0111\u1ec1u \u0111\u1ebfn t\u1eeb tr\u1ef1c gi\u00e1c&#8221; &#8211; Jonathan Ive \u2013 \u00f4ng tr\u00f9m thi\u1ebft k\u1ebf c\u1ee7a Apple<\/span><\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">C\u00f4ng ty s\u1ea3n xu\u00e2t ph\u1ee5 t\u00f9ng xe \u0111\u1ea1p Nh\u1eadt b\u1ea3n Shimano l\u00e0m vi\u1ec7c v\u1edbi IDEO \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1ea1i sao 90% ng\u01b0\u1eddi d\u00e2n M\u1ef9 kh\u00f4ng \u0111i xe \u0111\u1ea1p. Nh\u00f3m nghi\u00ean c\u1ee9u d\u1ef1 \u00e1n \u0111\u00e3 t\u00ecm hi\u1ec3u v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng s\u1ef1 ph\u1ee9c t\u1ea1p, gi\u00e1 c\u1ea3 v\u00e0 s\u1ef1 nguy hi\u1ec3m khi \u0111i tr\u00ean \u0111\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac \u0111\u00e3 l\u00e0m gi\u1ea3m \u0111i s\u1ef1 h\u1ee9ng th\u00fa \u0111\u1ed1i v\u1edbi lo\u1ea1i xe n\u00e0y. V\u00ec v\u1eady nh\u00f3m \u0111\u00e3 t\u1ea1o ra m\u1ed9t concept \u2013 Coasting \u201cxu\u1ed1ng d\u1ed1c) \u0111\u1ec3 \u0111em \u0111\u1ebfn m\u1ed9t \u1ea5n t\u01b0\u1ee3ng ho\u00e0n to\u00e0n m\u1edbi v\u1ec1 xe \u0111\u1ea1p, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n l\u1ebb t\u1ea1i c\u1eeda h\u00e0ng, t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch PR \u0111i xe \u0111\u1ea1p an to\u00e0n, c\u00e1c designer c\u0169ng c\u00f3 c\u1ea3m h\u1ee9ng h\u01a1n \u0111\u1ec3 thi\u1ebft k\u1ebf nh\u1eefng chi\u1ebfc xe \u0111\u1ea1p xu\u1ed1ng d\u1ed1c.<\/p>\n<h2 style=\"text-align: justify;\"><strong>6. Gi\u1edbi thi\u1ec7u s\u00e1ch v\u1ec1 Design Thinking<\/strong><\/h2>\n<p style=\"text-align: justify;\">C\u00f3 r\u1ea5t nhi\u1ec1u t\u00e0i li\u1ec7u v\u1ec1 t\u01b0 duy thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi v\u00e0 t\u01b0 duy thi\u1ebft k\u1ebf t\u1ea1i doanh nghi\u1ec7p m\u00ecnh? \u0110\u1ecdc s\u00e1ch c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng trong qu\u00e1 tr\u00ecnh design thinking.<\/p>\n<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 cu\u1ed1n s\u00e1ch t\u01b0 duy thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u n\u00ean \u0111\u1ecdc trong n\u0103m nay. Nh\u1eefng cu\u1ed1n s\u00e1ch v\u1ec1 t\u01b0 duy thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5, th\u00f4ng tin chi ti\u1ebft v\u00e0 t\u00e0i nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u1ec1 design thinking trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"text-align: justify;\"><strong>6.1. Creative Confidence by Tom Kelly &amp; David Kelly<\/strong><\/h3>\n<p style=\"text-align: justify;\">Trong m\u1ed9t c\u00e2u chuy\u1ec7n v\u00f4 c\u00f9ng th\u00fa v\u1ecb v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng, d\u1ef1a tr\u00ean v\u00f4 s\u1ed1 c\u00e2u chuy\u1ec7n t\u1eeb c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd t\u1ea1i IDEO, tr\u01b0\u1eddng trung h\u1ecdc Stanford v\u00e0 v\u1edbi nhi\u1ec1u c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, David v\u00e0 Tom Kelley x\u00e1c \u0111\u1ecbnh c\u00e1c nguy\u00ean t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 khai th\u00e1c ti\u1ec1m n\u0103ng s\u00e1ng t\u1ea1o c\u1ea3 trong c\u00f4ng vi\u1ec7c l\u1eabn cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a ch\u00fang ta, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p ch\u00fang ta \u0111\u1ed5i m\u1edbi v\u1ec1 c\u00e1ch ch\u00fang ta ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap m\u1ed7i ch\u00fang ta l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n trong cu\u1ed9c s\u1ed1ng v\u00e0 s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12512 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/Creative-Confidence-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" srcset=\"\/wp-content\/uploads\/2020\/09\/Creative-Confidence-195x300.jpg 195w, \/wp-content\/uploads\/2020\/09\/Creative-Confidence-665x1024.jpg 665w, \/wp-content\/uploads\/2020\/09\/Creative-Confidence-768x1182.jpg 768w, \/wp-content\/uploads\/2020\/09\/Creative-Confidence-998x1536.jpg 998w, \/wp-content\/uploads\/2020\/09\/Creative-Confidence-1330x2048.jpg 1330w, \/wp-content\/uploads\/2020\/09\/Creative-Confidence.jpg 1663w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><strong>6.2. Change by Design by Tim Brown<\/strong><\/h3>\n<p style=\"text-align: justify;\">Cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n d\u00e0nh cho \u201cnh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u00e1ng t\u1ea1o \u0111ang t\u00ecm c\u00e1ch truy\u1ec1n t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0o m\u1ecdi c\u1ea5p \u0111\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5\u201d.<\/p>\n<p style=\"text-align: justify;\">Change by design gi\u1edbi thi\u1ec7u \u00fd t\u01b0\u1edfng v\u1ec1 t\u01b0 duy thi\u1ebft k\u1ebf l\u00e0 qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c m\u00e0 theo \u0111\u00f3 s\u1ef1 nh\u1ea1y c\u1ea3m v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. T\u01b0 duy thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u00e1ng t\u1ea1o ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf.<\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 Kaiser Permanente s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c b\u1ec7nh nh\u00e2n b\u1eb1ng c\u00e1ch ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00e1ch m\u00e0 y t\u00e1 c\u1ee7a h\u1ecd qu\u1ea3n l\u00fd s\u1ef1 thay \u0111\u1ed5i ca.<\/p>\n<h3 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12511 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/Change-by-design-by-Tim-Brown-197x300.jpg\" alt=\"\" width=\"197\" height=\"300\" srcset=\"\/wp-content\/uploads\/2020\/09\/Change-by-design-by-Tim-Brown-197x300.jpg 197w, \/wp-content\/uploads\/2020\/09\/Change-by-design-by-Tim-Brown.jpg 329w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><strong>6.3. The Design of Business by Roger Martin<\/strong><\/h3>\n<p style=\"text-align: justify;\">Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cT\u1ea1i sao t\u01b0 duy thi\u1ebft k\u1ebf l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh ti\u1ebfp theo c\u1ee7a doanh nghi\u1ec7p?\u201d<\/p>\n<p style=\"text-align: justify;\">Martin cho th\u1ea5y c\u00e1ch c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u nh\u01b0 Procter &amp; Gamble, Cirque du Soleil, RIM v\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng cao ki\u1ebfn th\u1ee9c qua c\u00e1c giai \u0111o\u1ea1n theo c\u00e1ch t\u1ea1o ra nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1 v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 quan \u0111i\u1ec3m m\u1edbi m\u1ebb, The Design of Business ti\u1ebft l\u1ed9 n\u1ec1n t\u1ea3ng th\u1ef1c s\u1ef1 c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi th\u00e0nh c\u00f4ng v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn. Khi ki\u1ebfn th\u1ee9c ti\u1ebfn b\u1ed9 qua c\u00e1c giai \u0111o\u1ea1n, n\u0103ng su\u1ea5t t\u0103ng l\u00ean v\u00e0 chi ph\u00ed gi\u1ea3m xu\u1ed1ng s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u1ed5i m\u1edbi v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng, c\u00e1c c\u00f4ng ty c\u1ea7n c\u00f3 t\u01b0 duy thi\u1ebft k\u1ebf. H\u00ecnh th\u1ee9c t\u01b0 duy n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1ch ki\u1ebfn \u200b\u200bth\u1ee9c ti\u1ebfn b\u1ed9 t\u1eeb giai \u0111o\u1ea1n n\u00e0y sang giai \u0111o\u1ea1n kh\u00e1c \u2014 t\u1eeb b\u00ed \u1ea9n (\u0111i\u1ec1u m\u00e0 ch\u00fang ta kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch) \u0111\u1ebfn heuristic (quy t\u1eafc ng\u00f3n tay c\u00e1i h\u01b0\u1edbng d\u1eabn ch\u00fang ta gi\u1ea3i ph\u00e1p) \u0111\u1ebfn thu\u1eadt to\u00e1n (m\u1ed9t c\u00f4ng th\u1ee9c c\u00f3 th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o ra c\u00e2u tr\u1ea3 l\u1eddi) \u0111\u1ec3 vi\u1ebft m\u00e3 (khi c\u00f4ng th\u1ee9c tr\u1edf n\u00ean d\u1ec5 \u0111o\u00e1n, n\u00f3 c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng).<\/p>\n<h3 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12513 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/The-Design-of-Business-by-Roger-Martin-199x300.jpg\" alt=\"The Design of Business by Roger Martin\" width=\"199\" height=\"300\" srcset=\"\/wp-content\/uploads\/2020\/09\/The-Design-of-Business-by-Roger-Martin-199x300.jpg 199w, \/wp-content\/uploads\/2020\/09\/The-Design-of-Business-by-Roger-Martin.jpg 295w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><strong>6.4. The Design for Growth by Jeanne Liedtka, Tim Ogilvie &amp; Rachel Brozenske<\/strong><\/h3>\n<p style=\"text-align: justify;\">Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1m ph\u00e1 t\u01b0 duy, k\u1ef9 thu\u1eadt v\u1ec1 t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 d\u1ea1y c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00e1ch khai th\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a design thinking \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">Jeanne Liedtka, Tim Ogilvie &amp; Rachel Brozenske ch\u1ec9 ra c\u00e1ch thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng. Trong h\u01b0\u1edbng d\u1eabn \u0111i k\u00e8m n\u00e0y, c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t s\u1ed5 b\u00e0i t\u1eadp d\u1ef1 \u00e1n \u0111\u1ed9c l\u1eadp, c\u00e1c t\u00e1c gi\u1ea3 cung c\u1ea5p khu\u00f4n kh\u1ed5 t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 \u00e1p d\u1ee5ng b\u1ed9 c\u00f4ng c\u1ee5 v\u00e0 quy tr\u00ecnh t\u01b0 duy thi\u1ebft k\u1ebf d\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd cho m\u1ed9t d\u1ef1 \u00e1n c\u1ee5 th\u1ec3, gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng c\u00e1ch gi\u1ea3i quy\u1ebft b\u1ed1n c\u00e2u h\u1ecfi ch\u00ednh trong t\u01b0 duy thi\u1ebft k\u1ebf c\u1ee7a h\u1ecd ti\u1ebfp c\u1eadn.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12514 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/The-Design-for-Growth-by-Jeanne-Liedtka-Tim-Ogilvie-Rachel-Brozenske-300x287.jpg\" alt=\"The Design for Growth by Jeanne Liedtka, Tim Ogilvie &amp; Rachel Brozenske\" width=\"300\" height=\"287\" srcset=\"\/wp-content\/uploads\/2020\/09\/The-Design-for-Growth-by-Jeanne-Liedtka-Tim-Ogilvie-Rachel-Brozenske-300x287.jpg 300w, \/wp-content\/uploads\/2020\/09\/The-Design-for-Growth-by-Jeanne-Liedtka-Tim-Ogilvie-Rachel-Brozenske.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><strong>6.5. This Is Service Design Doing by Marc Stickdorn<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch t\u01b0 duy thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi c\u1ee7a Marc Stickdorn t\u1eadp trung v\u00e0o t\u01b0 duy thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5.<\/p>\n<p style=\"text-align: justify;\">Marc Stickdorn k\u1ebft h\u1ee3p ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a 23 t\u00e1c gi\u1ea3 qu\u1ed1c t\u1ebf v\u00e0 nhi\u1ec1u c\u1ed9ng t\u00e1c vi\u00ean tr\u1ef1c tuy\u1ebfn h\u01a1n n\u1eefa t\u1eeb c\u1ed9ng \u0111\u1ed3ng thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 to\u00e0n c\u1ea7u v\u00e0 \u0111\u01b0\u1ee3c chia th\u00e0nh ba ph\u1ea7n:<\/p>\n<p style=\"text-align: justify;\">\u2022 Kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n: ph\u00e1c th\u1ea3o t\u01b0 duy thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 c\u00f9ng n\u0103m nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n<br \/>\n\u2022 C\u00f4ng c\u1ee5: m\u00f4 t\u1ea3 nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong T\u01b0 duy thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5<br \/>\n\u2022 C\u00e1c tr\u01b0\u1eddng h\u1ee3p: v\u00ed d\u1ee5 sinh \u0111\u1ed9ng cho c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh th\u1ef1c t\u1ebf t\u1eeb 5 c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n c\u1ea3m h\u1ee9ng trong l\u0129nh v\u1ef1c Thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12515 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/This-Is-Service-Design-Doing-by-Marc-Stickdorn-300x239.jpg\" alt=\"This Is Service Design Doing by Marc Stickdorn\" width=\"300\" height=\"239\" srcset=\"\/wp-content\/uploads\/2020\/09\/This-Is-Service-Design-Doing-by-Marc-Stickdorn-300x239.jpg 300w, \/wp-content\/uploads\/2020\/09\/This-Is-Service-Design-Doing-by-Marc-Stickdorn-1024x814.jpg 1024w, \/wp-content\/uploads\/2020\/09\/This-Is-Service-Design-Doing-by-Marc-Stickdorn-768x611.jpg 768w, \/wp-content\/uploads\/2020\/09\/This-Is-Service-Design-Doing-by-Marc-Stickdorn.jpg 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><strong>6.6. The Art of Innovation by Tom Kelly<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n c\u1ee7a Tom Kelley \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c b\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o t\u1eeb IDEO (c\u00f4ng ty thi\u1ebft k\u1ebf h\u00e0ng \u0111\u1ea7u c\u1ee7a M\u1ef9), \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft t\u1eeb nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh IDEO v\u1ec1 c\u00e1ch th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c t\u1ea1i t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1ch ti\u1ebfp c\u1eadn h\u1ee3p t\u00e1c h\u01a1n \u0111\u1ec3 l\u00e0m vi\u1ec7c.<\/p>\n<p style=\"text-align: justify;\">Cu\u1ed1n s\u00e1ch ti\u1ebft l\u1ed9 c\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1eafm m\u00ecnh v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, xem x\u00e9t n\u00f3 t\u1eeb quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng kh\u00e1c.<\/p>\n<p style=\"text-align: justify;\">Th\u00f4ng qua cu\u1ed1n s\u00e1ch, ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a IDEO bao g\u1ed3m:<\/p>\n<p style=\"text-align: justify;\">\u2022 Quan s\u00e1t k\u1ef9 h\u00e0nh vi ho\u1eb7c &#8220;nh\u00e2n ch\u1ee7ng h\u1ecdc&#8221; c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<br \/>\n\u2022 \u0110\u1ed9ng n\u00e3o v\u1edbi c\u00e1c phi\u00ean n\u0103ng l\u01b0\u1ee3ng cao t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3 h\u1eefu h\u00ecnh<br \/>\n\u2022 Nhanh ch\u00f3ng t\u1ea1o m\u1eabu c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 thi\u1ebft k\u1ebf<br \/>\n\u2022 \u201cTh\u1ee5 ph\u1ea5n ch\u00e9o\u201d \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p t\u1eeb c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c<br \/>\n\u2022 Ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 th\u1ea5t b\u1ea1i tr\u00ean con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng<br \/>\n\u2022 X\u00e2y d\u1ef1ng \u201cNh\u00e0 k\u00ednh\u201d \u0111\u1ec3 \u0111\u1ed5i m\u1edbi<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12516 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/The-Art-of-Innovation-by-Tom-Kelly-199x300.jpg\" alt=\"The Art of Innovation by Tom Kelly\" width=\"199\" height=\"300\" srcset=\"\/wp-content\/uploads\/2020\/09\/The-Art-of-Innovation-by-Tom-Kelly-199x300.jpg 199w, \/wp-content\/uploads\/2020\/09\/The-Art-of-Innovation-by-Tom-Kelly.jpg 331w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/h3>\n<h3 style=\"text-align: justify;\"><strong>6.7. The Design Thinking Playbook by Michael Lewrick, Patrick Link &amp; Larry Leifer&#8217;s<\/strong><\/h3>\n<p style=\"text-align: justify;\">Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn hi\u1ec7n \u0111\u1ea1i, h\u1eefu \u00edch cho t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed3ng th\u1eddi ph\u00e1c th\u1ea3o t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u0169ng nh\u01b0 c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n<p style=\"text-align: justify;\">Cu\u1ed1n Playbook n\u00e0y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn h\u1eefu \u00edch cho t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch l\u00f9i l\u1ea1i v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 t\u01b0 duy hi\u1ec7n t\u1ea1i, c\u00e1c l\u1ed7i c\u1ee7a hi\u1ec7n tr\u1ea1ng s\u1ebd n\u1ed5i b\u1eadt l\u00ean m\u1ed9t c\u00e1ch r\u00f5 r\u1ec7t. H\u01b0\u1edbng d\u1eabn n\u00e0y c\u0169ng s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 khu\u00f4n kh\u1ed5 b\u1ea1n c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p style=\"text-align: justify;\">\u0110\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p cho nh\u1eefng th\u00e1ch th\u1ee9c chung bao g\u1ed3m chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, cu\u1ed9c th\u1ea3o lu\u1eadn th\u1ef1c t\u1ebf, cu\u1ed1n s\u00e1ch s\u1ebd cho b\u1ea1n th\u1ea5y t\u01b0 duy thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t trong qu\u1ea3n l\u00fd, \u0111\u1ed5i m\u1edbi v\u00e0 kh\u1edfi nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12517 aligncenter\" src=\"\/wp-content\/uploads\/2020\/09\/The-Design-Thinking-Playbook-Lewrick-Link-Leifer-500-300x234.jpg\" alt=\"The Design Thinking Playbook\" width=\"300\" height=\"234\" srcset=\"\/wp-content\/uploads\/2020\/09\/The-Design-Thinking-Playbook-Lewrick-Link-Leifer-500-300x234.jpg 300w, \/wp-content\/uploads\/2020\/09\/The-Design-Thinking-Playbook-Lewrick-Link-Leifer-500.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p style=\"text-align: justify;\">Nh\u1eefng n\u1ed9i dung ch\u00ednh c\u1ee7a cu\u1ed1n s\u00e1ch bao g\u1ed3m:<\/p>\n<p style=\"text-align: justify;\">\u2022 Kh\u00e1m ph\u00e1 t\u01b0\u01a1ng lai s\u1ed1 h\u00f3a b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed thi\u1ebft k\u1ebf m\u1edbi \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng<br \/>\n\u2022 Th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi tri\u1ec7t \u0111\u1ec3 th\u00f4ng qua m\u1ed9t khu\u00f4n kh\u1ed5 h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7y c\u1ea3m h\u1ee9ng<br \/>\n\u2022 T\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m c\u00f3 tinh th\u1ea7n \u0111\u1ed5i m\u1edbi cao<br \/>\n\u2022 \u00c1p d\u1ee5ng t\u01b0 duy thi\u1ebft k\u1ebf, t\u01b0 duy h\u1ec7 th\u1ed1ng, Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn v\u00e0 Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi v\u00e0 quan \u0111i\u1ec3m m\u1edbi<br \/>\n\u2022 T\u1ea1o h\u1ec7 sinh th\u00e1i kh\u1ea3 thi t\u1ed1i thi\u1ec3u (MVE) cho c\u00e1c quy tr\u00ecnh v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1<\/p>\n<p style=\"text-align: justify;\">T\u00f3m l\u1ea1i, c\u1ed1t l\u00f5i c\u1ee7a t\u01b0 duy thi\u1ebft k\u1ebf trong kinh doanh l\u00e0 k\u00eau g\u1ecdi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb n\u00ean b\u1ecf th\u00f3i quen suy ngh\u0129 ki\u1ec3u ph\u00e2n t\u00edch (Convergent Thinking) \u0111\u1ec3 s\u1eed d\u1ee5ng T\u01b0 duy tr\u1ef1c gi\u00e1c (Divergent thinking) nhi\u1ec1u h\u01a1n trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh doanh, b\u1edfi c\u00e1ch t\u01b0 duy theo thi\u1ebft k\u1ebf s\u1ebd t\u1ea1o ra s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1 cho c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p trong kinh doanh hi\u1ec7n nay \u0111ang \u0111\u1ed1i di\u1ec7n.<\/p>\n<p style=\"text-align: justify;\">Hy v\u1ecdng, b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 ph\u1ea7n n\u00e0o gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 Design Thinking, ch\u1ec9 c\u00f3 hi\u1ec3u r\u00f5 m\u1edbi \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p!<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_12506\" class=\"pvc_stats total_only  \" data-element-id=\"12506\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Design Thinking hay T\u01b0 duy thi\u1ebft k\u1ebf l\u00e0 ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t trong th\u1eddi \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p theo ph\u01b0\u01a1ng th\u1ee9c l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m. Ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy n\u00e0y kh\u00f4ng m\u1edbi tr\u00ean Th\u1ebf gi\u1edbi nh\u01b0ng ch\u01b0a ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam. V\u1eady n\u00ean trong b\u00e0i vi\u1ebft [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_12506\" class=\"pvc_stats total_only  \" data-element-id=\"12506\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":60,"featured_media":12520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[1765],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Thinking l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh Design Thinking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design Thinking l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh Design Thinking","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/","url":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/","name":"Design Thinking l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh Design Thinking","isPartOf":{"@id":"https:\/\/amis.misa.vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/#primaryimage"},"image":{"@id":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/#primaryimage"},"thumbnailUrl":"\/wp-content\/uploads\/2020\/09\/design-thinking-800x600-1.jpg","datePublished":"2020-09-25T08:04:16+00:00","dateModified":"2024-10-31T06:45:01+00:00","author":{"@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/163ab5c507342178f2836aa80247516e"},"description":"Design Thinking l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c s\u1eed d\u1ee5ng s\u1ef1 nh\u1ea1y c\u1ea3m v\u00e0 c\u00e1ch t\u01b0 duy thi\u1ebft k\u1ebf trong gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 \u00fd ngh\u0129a v\u1edbi con ng\u01b0\u1eddi.","breadcrumb":{"@id":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/#primaryimage","url":"\/wp-content\/uploads\/2020\/09\/design-thinking-800x600-1.jpg","contentUrl":"\/wp-content\/uploads\/2020\/09\/design-thinking-800x600-1.jpg","width":800,"height":600,"caption":"Design-thinking - MISA-AMIS"},{"@type":"BreadcrumbList","@id":"https:\/\/amis.misa.vn\/12506\/design-thinking-la-gi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amis.misa.vn\/"},{"@type":"ListItem","position":2,"name":"Design Thinking l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng quy tr\u00ecnh Design Thinking"}]},{"@type":"Person","@id":"https:\/\/amis.misa.vn\/#\/schema\/person\/163ab5c507342178f2836aa80247516e","name":"MGM.A-0319.DTBNGOC","description":"Nguy\u1ec5n Doanh H\u00f9ng m\u1ed9t chuy\u00ean gia v\u1edbi h\u01a1n 10 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p, \u00f4ng l\u00e0 ng\u01b0\u1eddi ki\u1ec3m duy\u1ec7t v\u00e0 chia s\u1ebb nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a Website MISA AMIS V\u1ec1 t\u00e1c gi\u1ea3 | B\u00e0i \u0111\u00e3 \u0111\u0103ng","url":"https:\/\/amis.misa.vn\/"}]}},"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/12506"}],"collection":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/comments?post=12506"}],"version-history":[{"count":6,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/12506\/revisions"}],"predecessor-version":[{"id":174043,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/posts\/12506\/revisions\/174043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media\/12520"}],"wp:attachment":[{"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/media?parent=12506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/categories?post=12506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amis.misa.vn\/wp-json\/wp\/v2\/tags?post=12506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}