{"id":10630,"date":"2024-04-22T15:56:18","date_gmt":"2024-04-22T08:56:18","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=10630"},"modified":"2024-04-22T16:51:54","modified_gmt":"2024-04-22T09:51:54","slug":"5-cach-giu-chan-khach-hang-hieu-qua-nhat","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/10630\/5-cach-giu-chan-khach-hang-hieu-qua-nhat\/","title":{"rendered":"20 C\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 m\u1edbi hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p. \u0110\u00e2u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p? H\u00e3y c\u00f9ng MISA AMIS t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 thu\u1eadt ng\u1eef tr\u00ean qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h2><strong>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh xuy\u00ean su\u1ed1t bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd thay v\u00ec chuy\u1ec3n sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i, v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. M\u1ee5c ti\u00eau l\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng, t\u0103ng \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu v\u00e0 gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<h2 style=\"text-align: justify;\"><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><strong>Gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u1ee3i nhu\u1eadn:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 b\u1ec1n v\u1eefng v\u00e0 sinh l\u1eddi c\u1ee7a doanh nghi\u1ec7p. Khi kh\u00e1ch h\u00e0ng trung th\u00e0nh, h\u1ecd kh\u00f4ng ch\u1ec9 mua s\u1eafm th\u01b0\u1eddng xuy\u00ean h\u01a1n m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau nhi\u1ec1u h\u01a1n so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, vi\u1ec7c <span style=\"color: #800000;\">t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ch\u1ec9 5% c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 95%<\/span>. H\u01a1n n\u1eefa, kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u01b0\u1eddng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 h\u1ecd tin t\u01b0\u1edfng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ee9c sinh l\u1eddi cao h\u01a1n cho doanh nghi\u1ec7p.<\/p>\n<ul>\n<li><strong>Ti\u1ebft ki\u1ec7m chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh l\u1ee3i \u00edch kinh t\u1ebf tr\u1ef1c ti\u1ebfp, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f2n g\u00f3p ph\u1ea7n <span style=\"color: #800000;\">gi\u1ea3m chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng<\/span>. Vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m g\u1ea5p n\u0103m l\u1ea7n so v\u1edbi chi ph\u00ed \u0111\u1ec3 gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu c\u0169ng th\u01b0\u1eddng xuy\u00ean \u0111\u00f3ng vai tr\u00f2 l\u00e0 nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng t\u00edch c\u1ef1c, gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh t\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, qua \u0111\u00f3 t\u1ea1o ra m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m. V\u00ec v\u1eady, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh thu m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng minh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing.<\/p>\n<ul>\n<li><strong>\u0110\u1ea3m b\u1ea3o t\u00ednh c\u1ea1nh tranh v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c <span style=\"color: #800000;\">\u0111\u1ea3m b\u1ea3o t\u00ednh c\u1ea1nh tranh v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p<\/span>. Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, v\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t ngu\u1ed3n l\u1ef1c kh\u00e1ch h\u00e0ng trung th\u00e0nh. S\u1ef1 trung th\u00e0nh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng chuy\u1ec3n d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng sang c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p khai th\u00e1c hi\u1ec7u qu\u1ea3 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u00f3 qua vi\u1ec7c b\u00e1n ch\u00e9o v\u00e0 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m.<\/p>\n<ul>\n<li><strong>L\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1edbi<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u1ede kh\u00eda c\u1ea1nh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng <span style=\"color: #800000;\">cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn kinh doanh m\u1edbi v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/span>. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c ra m\u1eaft r\u1ed9ng r\u00e3i. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3m r\u1ee7i ro m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi nh\u1edd v\u00e0o s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li><strong>T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Cu\u1ed1i c\u00f9ng, c\u00e1c n\u1ed7 l\u1ef1c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m \u0111\u1eb7c bi\u1ec7t, t\u1eeb \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 ti\u1ebfp t\u1ee5c \u1ee7ng h\u1ed9 m\u00e0 c\u00f2n tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, t\u00edch c\u1ef1c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8. S\u1ef1 \u1ee7ng h\u1ed9 n\u00e0y mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng ch\u1ec9 qua c\u00e1c con s\u1ed1 hi\u1ec7u su\u1ea5t th\u00f4ng th\u01b0\u1eddng, gi\u00e1n ti\u1ebfp \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2><strong>II. 10 c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng <a href=\"https:\/\/amis.misa.vn\/10630\/5-cach-giu-chan-khach-hang-hieu-qua-nhat\/\">c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a> m\u1edbi hi\u1ec7u qu\u1ea3 ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p:<\/p>\n<h3 style=\"text-align: justify;\"><strong>1. Lu\u00f4n lu\u00f4n n\u00f3i l\u1eddi c\u1ea3m \u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Nghe c\u00f3 v\u1ebb \u0111\u01a1n gi\u1ea3n nh\u01b0ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 b\u1ecf qua \u0111i\u1ec1u n\u00e0y khi cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng th\u00edch nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 \u0111\u00e1nh gi\u00e1 cao t\u1eeb b\u1ea1n, \u0111\u1eb7c bi\u1ec7t khi h\u1ecd \u0111ang trong giai \u0111o\u1ea1n \u201cto\u00e0n t\u00e2m to\u00e0n \u00fd\u201d v\u1edbi b\u1ea1n v\u00e0 b\u1ea1n c\u1ea7n k\u00e9o d\u00e0i \u0111i\u1ec1u n\u00e0y.<\/p>\n<h3 style=\"text-align: justify;\"><strong>2. S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n lu\u00f4n ph\u1ea3i nh\u1ea5t qu\u00e1n v\u1edbi nhau<\/strong><\/h3>\n<p style=\"text-align: justify;\">B\u00ed quy\u1ebft gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, khi\u1ebfn \u01b0a th\u00edch v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 nhi\u1ec1u b\u00ean b\u00e1n kh\u00e1ch nhau, nh\u01b0ng t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i t\u00ecm \u0111\u1ebfn b\u1ea1n v\u00e0 t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i l\u1ef1a ch\u1ecdn b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng b\u00ean kh\u00e1c? Th\u1ef1c s\u1ef1 th\u00ec kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi b\u1ea1n ph\u1ea7n l\u1edbn b\u1edfi v\u00ec s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 t\u1ed1t v\u00e0 ch\u1eafc ch\u1eafn h\u1ecd mu\u1ed1n nh\u1eefng l\u1ea7n ti\u1ebfp theo \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng s\u1ef1 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c t\u1ed1t h\u01a1n nh\u01b0 th\u1ebf. Di\u1ec7n m\u1ea1o b\u00ean ngo\u00e0i kh\u00f4ng th\u1ec3 t\u1ed1t b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>3. Lu\u00f4n lu\u00f4n l\u00e0 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng trong giao ti\u1ebfp<\/strong><\/h3>\n<p style=\"text-align: justify;\">H\u00e3y t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc c\u1ea3 khi h\u1ecd c\u1ea7n, cung c\u1ea5p cho kh\u00e1c h\u00e0ng nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Kh\u00e1ch h\u00e0ng kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin nh\u01b0ng h\u1ecd l\u1ea1i ch\u01b0a bi\u1ebft c\u00e1ch t\u00ecm hi\u1ec3u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c xem li\u1ec7u c\u00e1i n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh. V\u00ec v\u1eady b\u1ea1n c\u1ea7n mang \u0111\u1ebfn cho h\u1ecd nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd l\u1ef1a ch\u1ecdn v\u00e0 \u201ch\u00e0nh \u0111\u1ed9ng\u201d. B\u1ea1n c\u00f3 th\u1ec3 g\u1eedi tin nh\u1eafn, hay email qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00f4ng tin \u0111\u1ebfn h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t.<\/p>\n<h3 style=\"text-align: justify;\"><strong>4. Lu\u00f4n \u0111\u1eb7t ra nhi\u1ec1u kho\u1ea3n \u01b0u \u0111\u00e3i \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Khi b\u1ea1n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng b\u1ea5t c\u1ee9 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng mong mu\u1ed1n mua s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0\u1ee3c k\u00e8m theo nhi\u1ec1u \u01b0u \u0111\u00e3i. M\u1ed9t trong nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ea1o ra nhi\u1ec1u \u01b0u \u0111\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 cho h\u1ecd. L\u00fac n\u00e0y kh\u00e1ch h\u00e0ng quen thu\u1ed9c c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c b\u00ean ph\u00eda doanh nghi\u1ec7p \u0111\u1ec1 cao v\u00e0 c\u1ea3m gi\u00e1c m\u00ecnh \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00e1n ti\u1ebfp khuy\u1ebfn kh\u00edch h\u1ecd \u1edf l\u1ea1i b\u00ean c\u1ea1nh b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, nh\u1eefng kho\u1ea3n \u01b0u \u0111\u00e3i n\u00e0y c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m th\u1ef1c s\u1ef1 h\u1ee3p l\u00fd. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 nhanh nh\u1ea1y \u1edf trong kho\u1ea3n n\u00e0y. V\u00ed d\u1ee5 nh\u01b0 v\u00e0o g\u1ea7n th\u1eddi \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng chu\u1ea9n b\u1ecb h\u1ebft h\u1ee3p \u0111\u1ed3ng v\u1edbi doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n lo l\u1eafng r\u1eb1ng r\u1ea5t c\u00f3 th\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecf m\u00ecnh m\u00e0 \u0111i, ngay l\u00fac n\u00e0y h\u00e3y t\u1eb7ng cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t \u01b0u \u0111\u00e3i th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn. C\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>\n<h3 style=\"text-align: justify;\"><strong>5. Ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh t\u1eebng nh\u00f3m kh\u00e1c nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u00e0 b\u1ea1n nh\u1ea5t quy\u1ebft n\u00ean \u00e1p d\u1ee5ng cho d\u00f9 b\u1ea1n \u0111ang kinh doanh l\u0129nh v\u1ef1c g\u00ec \u0111i ch\u0103ng n\u1eefa.<\/p>\n<p style=\"text-align: justify;\">Kh\u00e1ch h\u00e0ng lu\u00f4n mong \u0111\u1ee3i b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u v\u1ec1 nh\u1eefng giao d\u1ecbch c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y nh\u01b0 h\u1ecd th\u00edch s\u1ea3n ph\u1ea9m \u1edf \u0111i\u1ec3m n\u00e0o? H\u1ecd th\u01b0\u1eddng g\u1eb7p ph\u1ea3i nh\u1eefng v\u1eabn \u0111\u1ec1 g\u00ec?\u2026 Khi b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin chi ti\u1ebft nh\u1ea5t t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng th\u00ec h\u00e3y ph\u00e2n chia th\u00e0nh t\u1eebng nh\u00f3m \u0111\u1ec3 qu\u00e1 tr\u00ecnh ph\u1ee5c v\u1ee5 di\u1ec5n ra t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh t\u1eebng nh\u00f3m kh\u00e1c nhau b\u1eb1ng c\u00e1ch <a href=\"https:\/\/amis.misa.vn\/17223\/ve-chan-dung-khach-hang\/\">x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a>, ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng b\u1eb1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>6. C\u00e1 nh\u00e2n ho\u00e1 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Vi\u1ec7c c\u00e1 nh\u00e2n ho\u00e1 trong t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u0103m s\u00f3c s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y r\u1eb1ng doanh nghi\u1ec7p \u0111ang th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd bi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p v\u00e0 \u1ea5n t\u01b0\u1ee3ng h\u01a1n trong m\u1eaft kh\u00e1c h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10632\" src=\"\/wp-content\/uploads\/2020\/07\/Jerene-Mar-increase-profit-shutterstock-700x420-1.jpg\" alt=\"\" width=\"700\" height=\"420\" srcset=\"\/wp-content\/uploads\/2020\/07\/Jerene-Mar-increase-profit-shutterstock-700x420-1.jpg 700w, \/wp-content\/uploads\/2020\/07\/Jerene-Mar-increase-profit-shutterstock-700x420-1-300x180.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify;\">Ch\u1ec9 c\u1ea7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng khi h\u1ecd mua s\u1eafm hay \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0 g\u1eedi email c\u00e1 nh\u00e2n,\u2026 \u0111\u1ebfn t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t h\u01a1n.<\/p>\n<h3 style=\"text-align: justify;\"><strong>7. \u0110\u1eebng bao gi\u1edd th\u1ec3 hi\u1ec7n s\u1ef1 th\u1edd \u01a1 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m \u0111\u00fang m\u1ef1c v\u00ec v\u1eady h\u00e3y c\u1ed1 g\u1eafng hi\u1ec3u nh\u1eefng g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u1ed1 g\u1eafng mu\u1ed1n n\u00f3i v\u1edbi b\u1ea1n, \u0111\u1eebng th\u1edd \u01a1 tr\u01b0\u1edbc nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026<\/p>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch t\u1ea1o ra m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ho\u00e0n h\u1ea3o, v\u00ec h\u1ecd ch\u00ednh l\u00e0 nh\u1eefng nh\u1eefng tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u00e0 mang \u0111\u1ebfn s\u1ef1 tr\u1ea3i nghi\u1ec7m cho kh\u00e1c h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>8. \u0110\u1eebng qu\u00e1 h\u1ee9a h\u1eb9n m\u1ecdi th\u1ee9 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ef1 k\u1ef3 v\u1ecdng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch, nh\u01b0ng b\u1ea1n ph\u1ea3i nh\u1edb r\u1eb1ng kh\u00e1ch h\u00e0ng ch\u1ec9 bi\u1ebft v\u00e0 nh\u1edb nh\u1eefng \u0111i\u1ec1u b\u1ea1n n\u00f3i v\u1edbi h\u1ecd. Do \u0111\u00f3 n\u1ebfu b\u1ea1n h\u1ee9a h\u1eb9n v\u1edbi h\u1ecd r\u1ea5t nhi\u1ec1u nh\u01b0ng ch\u1ec9 cung c\u1ea5p cho h\u1ecd nh\u1eefng g\u00ec th\u1ea5p h\u01a1n m\u00e0 b\u1ea1n \u0111\u00e3 n\u00f3i tr\u01b0\u1edbc \u0111\u00f3 s\u1ebd l\u00e0m m\u1ea5t \u0111i s\u1ef1 uy t\u00edn.<\/p>\n<h3 style=\"text-align: justify;\"><strong>9. H\u1ecdc c\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1eeb ch\u00ednh \u0111\u1ed5i th\u1ee7 c\u1ee7a b\u1ea1n<\/strong><\/h3>\n<p style=\"text-align: justify;\">B\u1ea1n \u0111\u1eebng ch\u1ec9 \u0111\u0103m \u0111\u0103m ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec c\u1ee7a m\u00ecnh m\u00e0 b\u1ecf qua nh\u1eefng \u0111\u1ed1i th\u1ee7 ngo\u00e0i kia. Th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh gay g\u1eaft v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1eeba s\u1ee9c t\u1ea1o ra nh\u1eefng c\u00fa \u0111\u1ed9t ph\u00e1. Ch\u00ednh v\u00ec v\u1eady h\u00e3y xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i v\u00e0 \u1ee9ng bi\u1ebfn ph\u00f9 h\u1ee3p trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"text-align: justify;\"><strong>10. Lu\u00f4n lu\u00f4n nh\u1eadn ph\u1ea3n h\u1ed3i th\u01b0\u1eddng xuy\u00ean t\u1eeb kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Nh\u1eefng s\u1ef1 ph\u1ea3n h\u1ed3i ho\u1eb7c nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua nh\u1eefng s\u1ef1 ph\u1ea3n h\u1ed3i n\u00e0y, s\u1ef1 th\u1ea5t v\u1ecdng \u0111\u00f4i khi l\u1ea1i ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra b\u1ea1n c\u0169ng n\u00ean xem x\u00e9t vi\u1ec7c l\u00e0m m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t s\u1ef1 h\u00e0i l\u00f2ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c kinh doanh m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u.<\/p>\n<h3 style=\"text-align: justify;\"><strong>11. X\u00e2y d\u1ef1ng khuy\u1ebfn m\u00e3i, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p style=\"text-align: justify;\">Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c g\u00f3i combo s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i, cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1 cho l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean, ho\u1eb7c t\u1eb7ng qu\u00e0 k\u00e8m theo cho c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3 style=\"text-align: justify;\"><strong>12. X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua email<\/strong><\/h3>\n<p style=\"text-align: justify;\">Email marketing v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd nh\u1ea5t khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u00e0o m\u1eebng, th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 chia s\u1ebb n\u1ed9i dung gi\u00e1 tr\u1ecb nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft h\u1eefu \u00edch ho\u1eb7c th\u00f4ng tin khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch email c\u00f3 m\u1ee5c ti\u00eau v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng m\u1edf v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h2 style=\"text-align: justify;\"><strong>III. C\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169<\/strong><\/h2>\n<p style=\"text-align: justify;\">Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a Gartner Group, tr\u00ean th\u1ef1c t\u1ebf 80% doanh thu trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd \u0111\u1ebfn t\u1eeb ch\u1ec9 20% kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. Ch\u01b0a k\u1ec3, ch\u1ec9 c\u1ea7n t\u0103ng 5% t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng t\u1edbi 75% l\u1ee3i nhu\u1eadn, theo s\u1ed1 li\u1ec7u c\u1ee7a Bain &amp; Co.<\/p>\n<p style=\"text-align: justify;\">H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u r\u01a1i v\u00e0o c\u1ea1m b\u1eaby: n\u1ebfu h\u1ecd c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi th\u00ec h\u1ecd cho r\u1eb1ng vi\u1ec7c gi\u1eefa ch\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd di\u1ec5n ra m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Nh\u01b0ng s\u1ef1 th\u1eadt ph\u0169 ph\u00e0ng l\u00e0 d\u00f9 s\u1edbm hay mu\u1ed9n kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd quay l\u01b0ng b\u1ecf \u0111i n\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng ch\u0103m s\u00f3c n\u00e0o kh\u00e1c. B\u1edfi v\u00ec, n\u1ebfu b\u1ea1n ng\u1eebng giao ti\u1ebfp, kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea1n kh\u00f4ng c\u00f2n quan t\u00e2m \u0111\u1ebfn h\u1ecd n\u1eefa.<\/p>\n<p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n d\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a m\u00ecnh:<\/p>\n<h3 style=\"text-align: justify;\"><strong><span id=\"1_Phat_hien_truoc_cac_dau_hieu_chung_to_khach_hang_cu_se_roi_di\">13. Ph\u00e1t hi\u1ec7n tr\u01b0\u1edbc c\u00e1c d\u1ea5u hi\u1ec7u ch\u1ee9ng t\u1ecf kh\u00e1ch h\u00e0ng c\u0169 s\u1ebd r\u1eddi \u0111i<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">C\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 ng\u0103n ch\u1eb7n c\u00e1c v\u1ea5n \u0111\u1ec1 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi \u0111i!<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 ch\u00fa \u00fd, b\u1ea1n lu\u00f4n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c t\u00edn hi\u1ec7u v\u1ec1 s\u1ef1 ra \u0111i c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. \u0110\u1ec3 n\u1eafm b\u1eaft c\u00e1c t\u00edn hi\u1ec7u c\u1ea3nh b\u00e1o n\u00e0y, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c bi\u1ebfn s\u1ed1 ch\u00ednh c\u1ee7a h\u00e0nh vi kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00f4 h\u00ecnh mua h\u00e0ng, vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 l\u1ecbch s\u1eed c\u1ee7a c\u00e1c y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u1ea7n ph\u00e2n t\u00edch c\u00e1c t\u00edn hi\u1ec7u n\u00e0y v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 ng\u0103n ch\u1eb7n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi h\u1ecd c\u00f3 \u00fd \u0111\u1ecbnh r\u1eddi \u0111i.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, vi\u1ec7c m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec trong 6 th\u00e1ng qua c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u h\u1ecd \u0111ang xem x\u00e9t r\u1eddi b\u1ecf b\u1ea1n v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3 style=\"text-align: justify;\"><strong><span id=\"2_Danh_nhieu_uu_dai_hon_cho_khach_hang_cu\">14. D\u00e0nh nhi\u1ec1u \u01b0u \u0111\u00e3i h\u01a1n cho kh\u00e1ch h\u00e0ng c\u0169<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p c\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00ec c\u00e0ng c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh v\u1edbi t\u1eebng c\u00e1 nh\u00e2n t\u1ed1t h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i \u01b0u \u0111\u00e3i n\u00e0o s\u1ebd h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi t\u1eebng c\u00e1 nh\u00e2n v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 li\u00ean quan, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u1eef th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n ngay b\u00e2y gi\u1edd l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e1ch \u0111\u1ec3 kh\u01a1i d\u1eady s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i n\u00f3 th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t ho\u1eb7c m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb b\u1ed5 sung cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, b\u1ea1n c\u00f3 danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m A nh\u01b0ng \u0111\u00e3 kh\u00f4ng mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec t\u1eeb kh\u00e1 l\u00e2u. B\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho h\u1ecd ho\u1eb7c m\u00e3 gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 khi\u1ebfn h\u1ecd th\u1ea5y r\u1eb1ng b\u1ea1n kh\u00f4ng h\u1ec1 qu\u00ean h\u1ecd. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u00ednh s\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<h3 style=\"text-align: justify;\"><strong><span id=\"3_Uu_dai_dac_biet_cho_khach_hang_VIP_cua_doanh_nghiep\">15. \u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng VIP c\u1ee7a doanh nghi\u1ec7p<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">T\u1eeb l\u1ecbch s\u1eed giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng v\u1edbi s\u1ed1 chi ti\u1ec1n \u00edt v\u00e0 kh\u00e1ch h\u00e0ng VIP v\u1edbi s\u1ed1 chi ti\u00eau cao. V\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trong danh s\u00e1ch VIP l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6954 size-full\" title=\"\u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng VIP c\u1ee7a doanh nghi\u1ec7p\" src=\"\/wp-content\/uploads\/2019\/11\/anh21.jpg\" alt=\"\u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng VIP c\u1ee7a doanh nghi\u1ec7p\" width=\"751\" height=\"600\" srcset=\"\/wp-content\/uploads\/2019\/11\/anh21.jpg 751w, \/wp-content\/uploads\/2019\/11\/anh21-300x240.jpg 300w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c ph\u00e2n chia kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p bi\u1ebft ch\u00ednh x\u00e1c ai mang l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u doanh thu nh\u1ea5t t\u1eeb \u0111\u00f3 ph\u00e2n b\u1ed5 th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t trong ng\u00e0y sinh nh\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng VIP ho\u1eb7c g\u1eedi t\u1eb7ng kh\u00e1ch h\u00e0ng VIP c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m nh\u1eefng h\u00e0ng h\u00f3a\/ d\u1ecbch v\u1ee5 m\u1edbi \u0111\u1ea7u ti\u00ean.<\/p>\n<h3 style=\"text-align: justify;\"><strong><span id=\"4_Ca_nhan_hoa_viec_luu_tru_thong_tin_khach_hang\">16. C\u00e1 nh\u00e2n h\u00f3a vi\u1ec7c l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">H\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng hi\u1ec7n n\u00e0y \u0111\u1ec1u gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u1ea5t. Khi doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec c\u00e0ng d\u1ec5 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo.<\/p>\n<p style=\"text-align: justify;\">V\u00ed d\u1ee5, gi\u1ea3 s\u1eed b\u1ea1n \u0111\u00e3 g\u1eb7p h\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh trong c\u00e1c h\u1ed9i th\u1ea3o th\u01b0\u01a1ng m\u1ea1i do b\u1ea1n t\u1ed5 ch\u1ee9c. Tuy nhi\u00ean, v\u1eabn c\u00f2n m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh ch\u01b0a \u0111\u1ebfn h\u1ed9i th\u1ea3o c\u1ee7a b\u1ea1n v\u00e0 do \u0111\u00f3, b\u1ea1n mu\u1ed1n li\u00ean h\u1ec7 v\u1edbi h\u1ecd \u0111\u1ec3 theo d\u00f5i ri\u00eang l\u1ebb ho\u1eb7c c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng ho\u1eb7c g\u1eedi m\u1ed9t l\u1eddi m\u1eddi \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1edbi \u0111\u00edch danh kh\u00e1ch h\u00e0ng \u0111\u00f3.<\/p>\n<h3 style=\"text-align: justify;\"><strong><span id=\"5_Giu_loi_hua_voi_khach_hang\">17. Gi\u1eef l\u1eddi h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">Gi\u1eef l\u1eddi h\u1ee9a c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 d\u1ea5u hi\u1ec7u ch\u1ee9ng t\u1ecf s\u1ef1 chuy\u00ean nghi\u1ec7p trong kinh doanh. N\u1ebfu b\u1ea1n \u0111\u00e3 h\u1eb9n s\u1ebd g\u1ecdi cho kh\u00e1ch h\u00e0ng v\u00e0o th\u1ee9 3, th\u00ec tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng th\u1ec3 d\u1eddi cu\u1ed9c g\u1ecdi sang th\u1ee9 4 v\u00ec b\u1ea5t c\u1ee9 l\u00fd do g\u00ec.<\/p>\n<h3 style=\"text-align: justify;\"><strong>18. T\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o<\/strong><\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm kh\u00f4ng th\u1ec3 n\u00e0o qu\u00ean. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, h\u00e3y t\u1ea1o ra m\u1ed9t kh\u00f4ng gian mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c offline th\u1eadt s\u1ef1 thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c. Cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t v\u00e0 t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n ho\u00e1 nh\u01b0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed. B\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ef7 ni\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o, t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><strong>19. X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong><\/h3>\n<p style=\"text-align: justify;\">X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u: Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng xung quanh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. H\u00e3y t\u1ea1o ra m\u1ed9t h\u1ed9i nh\u00f3m n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i, chia s\u1ebb kinh nghi\u1ec7m v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau. T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i g\u1eb7p g\u1ee1 \u0111\u1ecbnh k\u1ef3, t\u1ea1o c\u00e1c di\u1ec5n \u0111\u00e0n ho\u1eb7c c\u00e1c nh\u00f3m tr\u00f2 chuy\u1ec7n \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n<h3 style=\"text-align: justify;\"><strong><span id=\"6_Su_dung_phan_mem_quan_ly_thong_tin_khach_hang_CRM\">20 S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (CRM)<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">H\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n m\u1ec1m CRM hi\u1ec7n nay \u0111\u1ec1u h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p l\u00ean k\u1ebf ho\u1ea1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o nh\u1eefng th\u00f4ng tin th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean kinh doanh ghi v\u00e0o ph\u1ea7n m\u1ec1m.<\/p>\n<p style=\"text-align: justify;\">M\u1eb7c d\u00f9 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng kinh doanh nh\u01b0ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 doanh nghi\u1ec7p gia t\u0103ng l\u1ee3i nhu\u1eadn trong d\u00e0i h\u1ea1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a <a href=\"https:\/\/amis.misa.vn\/9691\/phan-mem-quan-ly-khach-hang-da-kenh-tot-nhat\/\" target=\"_blank\" rel=\"noopener\">ph\u1ea7n m\u1ec1m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n<p style=\"text-align: justify;\">Anh\/ ch\u1ecb c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ph\u1ea7n m\u1ec1m CRM c\u1ee7a MISA, vui l\u00f2ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin \u1edf \u0111\u01b0\u1eddng link b\u00ean d\u01b0\u1edbi, ch\u00fang t\u00f4i s\u1ebd li\u00ean h\u1ec7 l\u1ea1i ngay \u0111\u1ec3 t\u01b0 v\u1ea5n chi ti\u1ebft t\u00ednh n\u0103ng v\u00e0 b\u00e1o gi\u00e1 ph\u1ea7n m\u1ec1m!<\/p>\n<h2><strong>Case Study: Starbucks \u0111\u00e3 tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng n\u00e0o \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Starbucks m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn trong chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n<ul>\n<li style=\"text-align: justify;\">T\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Starbucks kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111\u1ecba \u0111i\u1ec3m b\u00e1n c\u00e0 ph\u00ea, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn l\u00fd t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u201ctr\u1ea3i nghi\u1ec7m\u201d. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng mua s\u1eafm n\u0103ng \u0111\u1ed9ng th\u00f4ng qua vi\u1ec7c thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng v\u1edbi kh\u00f4ng gian tho\u1ea3i m\u00e1i \u0111i k\u00e8m c\u00e1c b\u00e0i nh\u1ea1c nh\u1eb9 nh\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">V\u00ec v\u1eady, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn Starbucks \u0111\u1ec3 mua c\u00e0 ph\u00ea, m\u00e0 c\u00f2n \u0111\u1ebfn \u0111\u1ec3 th\u01b0 gi\u00e3n v\u00e0 l\u00e0m vi\u1ec7c.<\/p>\n<figure id=\"attachment_129145\" aria-describedby=\"caption-attachment-129145\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-129145\" src=\"\/wp-content\/uploads\/2024\/04\/cach-giu-chan-khach-hang-starbuck.jpg\" alt=\"C\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a Starbuck\" width=\"900\" height=\"471\" srcset=\"\/wp-content\/uploads\/2024\/04\/cach-giu-chan-khach-hang-starbuck.jpg 900w, \/wp-content\/uploads\/2024\/04\/cach-giu-chan-khach-hang-starbuck-500x262.jpg 500w, \/wp-content\/uploads\/2024\/04\/cach-giu-chan-khach-hang-starbuck-768x402.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-129145\" class=\"wp-caption-text\">C\u00e1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a Starbuck<\/figcaption><\/figure>\n<ul>\n<li style=\"text-align: justify;\">Cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n ho\u00e1<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Starbucks s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean nh\u01b0 \u201cStarbucks Rewards\u201d \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho t\u1eebng kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u g\u1eedi email v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng ng\u01b0\u1eddi, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a, k\u00edch th\u00edch qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Starbucks duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 li\u00ean t\u1ee5c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email marketing v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. H\u1ecd cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ef1 ki\u1ec7n v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, t\u1eeb \u0111\u00f3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng l\u1eb7p l\u1ea1i.<\/p>\n<p style=\"text-align: justify;\">B\u00ean c\u1ea1nh \u0111\u00f3, Starbucks c\u00f2n t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e0nh vi\u00ean, nh\u01b0 bu\u1ed5i ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c bu\u1ed5i tri\u1ec3n l\u00e3m&#8230; Nh\u1eefng s\u1ef1 ki\u1ec7n n\u00e0y l\u00e0 \u201cquy\u1ec1n l\u1ee3i \u0111\u1ed9c quy\u1ec1n\u201d \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra c\u01a1 h\u1ed9i cho c\u00e1c kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau.<\/p>\n<p style=\"text-align: justify;\">T\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a Starbucks l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o, cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, Starbucks \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea to\u00e0n c\u1ea7u.<\/p>\n<p><span style=\"font-size: 18pt;\"><strong>T\u1ed5ng k\u1ebft<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Tr\u00ean \u0111\u00e2y l\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p \u0111a ng\u00e0nh ngh\u1ec1\/ l\u0129nh v\u1ef1c. Anh\/ch\u1ecb \u0111\u1eebng qu\u00ean theo d\u00f5i MISA AMIS \u0111\u1ec3 li\u00ean t\u1ee5c c\u1eadp nh\u1eadp th\u00f4ng tin, t\u00e0i li\u1ec7u marketing &#8211; sales mi\u1ec5n ph\u00ed.<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_10630\" class=\"pvc_stats total_only  \" data-element-id=\"10630\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.0\" viewBox=\"0 0 502 315\" preserveAspectRatio=\"xMidYMid meet\"><g transform=\"translate(0,332) scale(0.1,-0.1)\" fill=\"\" stroke=\"none\"><path d=\"M2394 3279 l-29 -30 -3 -207 c-2 -182 0 -211 15 -242 39 -76 157 -76 196 0 15 31 17 60 15 243 l-3 209 -33 29 c-26 23 -41 29 -80 29 -41 0 -53 -5 -78 -31z\"\/><path d=\"M3085 3251 c-45 -19 -58 -50 -96 -229 -47 -217 -49 -260 -13 -295 52 -53 146 -42 177 20 16 31 87 366 87 410 0 70 -86 122 -155 94z\"\/><path d=\"M1751 3234 c-13 -9 -29 -31 -37 -50 -12 -29 -10 -49 21 -204 19 -94 39 -189 45 -210 14 -50 54 -80 110 -80 34 0 48 6 76 34 21 21 34 44 34 59 0 14 -18 113 -40 219 -37 178 -43 195 -70 221 -36 32 -101 37 -139 11z\"\/><path d=\"M1163 3073 c-36 -7 -73 -59 -73 -102 0 -56 133 -378 171 -413 34 -32 83 -37 129 -13 70 36 67 87 -16 290 -86 209 -89 214 -129 231 -35 14 -42 15 -82 7z\"\/><path d=\"M3689 3066 c-15 -9 -33 -30 -42 -48 -48 -103 -147 -355 -147 -375 0 -98 131 -148 192 -74 13 15 57 108 97 206 80 196 84 226 37 273 -30 30 -99 39 -137 18z\"\/><path d=\"M583 2784 c-38 -19 -67 -74 -58 -113 9 -42 211 -354 242 -373 16 -10 45 -18 66 -18 51 0 107 52 107 100 0 39 -1 41 -124 234 -80 126 -108 162 -133 173 -41 17 -61 16 -100 -3z\"\/><path d=\"M4250 2784 c-14 -9 -74 -91 -133 -183 -95 -150 -107 -173 -107 -213 0 -55 33 -94 87 -104 67 -13 90 8 211 198 130 202 137 225 78 284 -27 27 -42 34 -72 34 -22 0 -50 -8 -64 -16z\"\/><path d=\"M2275 2693 c-553 -48 -1095 -270 -1585 -649 -135 -104 -459 -423 -483 -476 -23 -49 -22 -139 2 -186 73 -142 361 -457 571 -626 285 -228 642 -407 990 -497 242 -63 336 -73 660 -74 310 0 370 5 595 52 535 111 1045 392 1455 803 122 121 250 273 275 326 19 41 19 137 0 174 -41 79 -309 363 -465 492 -447 370 -946 591 -1479 653 -113 14 -422 18 -536 8z m395 -428 c171 -34 330 -124 456 -258 112 -119 167 -219 211 -378 27 -96 24 -300 -5 -401 -72 -255 -236 -447 -474 -557 -132 -62 -201 -76 -368 -76 -167 0 -236 14 -368 76 -213 98 -373 271 -451 485 -162 444 86 934 547 1084 153 49 292 57 452 25z m909 -232 c222 -123 408 -262 593 -441 76 -74 138 -139 138 -144 0 -16 -233 -242 -330 -319 -155 -123 -309 -223 -461 -299 l-81 -41 32 46 c18 26 49 83 70 128 143 306 141 649 -6 957 -25 52 -61 116 -79 142 l-34 47 45 -20 c26 -10 76 -36 113 -56z m-2057 25 c-40 -58 -105 -190 -130 -263 -110 -324 -59 -707 132 -981 25 -35 42 -64 37 -64 -19 0 -241 119 -326 174 -188 122 -406 314 -532 468 l-58 71 108 103 c185 178 428 349 672 473 66 33 121 60 123 61 2 0 -10 -19 -26 -42z\"\/><path d=\"M2375 1950 c-198 -44 -350 -190 -395 -379 -18 -76 -8 -221 19 -290 114 -284 457 -406 731 -260 98 52 188 154 231 260 27 69 37 214 19 290 -38 163 -166 304 -326 360 -67 23 -215 33 -279 19z\"\/><\/g><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p. \u0110\u00e2u l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p? 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