{"id":10624,"date":"2020-07-20T15:46:36","date_gmt":"2020-07-20T08:46:36","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=10624"},"modified":"2023-04-12T14:38:29","modified_gmt":"2023-04-12T07:38:29","slug":"quy-trinh-xay-dung-doi-ngu-cong-tac-vien-ban-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/10624\/quy-trinh-xay-dung-doi-ngu-cong-tac-vien-ban-hang\/","title":{"rendered":"C\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng l\u00e0 g\u00ec? Quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 CTV hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 m\u1edf r\u1ed9ng kinh doanh hi\u1ec7n nay \u0111\u00f3 ch\u00ednh l\u00e0 tuy\u1ec3n th\u00eam c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng. N\u1ebfu \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a b\u1ea1n b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh s\u1ed1 c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd cao h\u01a1n. Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng<\/strong> th\u1eadt ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

\"x\u00e2y
Quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng<\/span><\/figcaption><\/figure>\n

1. C\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/span><\/strong><\/h2>\n

C\u1ed9ng t\u00e1c vi\u00ean\u00a0b\u00e1n h\u00e0ng<\/strong>\u00a0l\u00e0 ng\u01b0\u1eddi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty, c\u00e1c shop qu\u1ea7n \u00e1o, th\u1eddi trang nh\u1eb1m b\u00e1n h\u00e0ng, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 \u0111\u1ed1i t\u00e1c \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. Th\u00f4ng th\u01b0\u1eddng, c\u1ed9ng t\u00e1c vi\u00ean s\u1ebd l\u00e0m theo nh\u1eefng y\u00eau c\u1ea7u m\u00e0 ch\u1ee7 c\u1eeda h\u00e0ng, c\u00f4ng ty \u0111\u00f3 \u0111\u1ec1 ra v\u00e0 \u0103n l\u01b0\u01a1ng theo s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c xem l\u00e0 ngh\u1ec1 ph\u1ee5, ngh\u1ec1 tay tr\u00e1i v\u00e0 \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c nhi\u1ec1u h\u1ecdc sinh, sinh vi\u00ean v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng tham gia.<\/span><\/p>\n

Khi b\u1ea1n b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng online, ch\u1eafc ch\u1eafn b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 b\u00ed quy\u1ebft. Ho\u1eb7c b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ed9t nguy\u00ean t\u1eafc nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3. C\u00f3 nh\u01b0 v\u1eady, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 s\u1edf h\u1eefu \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111em v\u1ec1 hi\u1ec7u qu\u1ea3 cao \u1edf trong vi\u1ec7c b\u00e1n h\u00e0ng.<\/span><\/p>\n

2. Quy tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p<\/strong><\/span><\/h2>\n

Lu\u00f4n \u0111\u1eb7t ra ti\u00eau chu\u1ea9n b\u1ecb x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean<\/span><\/h3>\n

B\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u1eb1ng, ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ebd l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. Kh\u00f4ng ch\u1ec9 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang b\u00e1n ra. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e9o l\u00e9o v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 bi\u1ebft c\u00e1ch thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed9t c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng.<\/span><\/p>\n

Trong qu\u00e1 tr\u00ecnh ph\u1ecfng v\u1ea5n, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u1ecfng v\u1ea5n k\u1ef9 h\u01a1n v\u00e0 \u0111\u1eb7c bi\u1ec7t kh\u00f4ng \u0111\u01b0\u1ee3c h\u1eddi h\u1ee3t cho qua. Ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n c\u1ea7n ph\u1ea3i \u0111\u1eb7t ra nhi\u1ec1u c\u00e2u h\u1ecfi, nhi\u1ec1u t\u00ecnh hu\u1ed1ng \u0111\u1ec3 \u1ee9ng vi\u00ean c\u1ee7a m\u00ecnh tr\u1ea3 l\u1eddi. \u0110\u1ed1i v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi chuy\u00ean s\u00e2u v\u1ec1 b\u00e1n h\u00e0ng, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap cho c\u00e1c \u1ee9ng vi\u00ean th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c r\u00f5 h\u01a1n v\u1ec1 th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng.<\/span><\/p>\n

V\u00e0 m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 h\u01a1n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t sale gi\u1ecfi trong vi\u1ec7c ch\u1ed1t \u0111\u01a1n, \u0111\u00f3 c\u00f2n ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c s\u1ef1 hi\u1ec3u bi\u1ec3u s\u00e2u v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 ni\u1ec1m \u0111am m\u00ea v\u1edbi digital marketing.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Vi\u1ec7c b\u1ea1n \u0111\u01b0a ra m\u1ed9t s\u1ed1 nh\u1eefng y\u1ebfu t\u1ed1 kh\u1eaft khe trong vi\u1ec7c tuy\u1ec3n c\u1ed9ng t\u00e1c vi\u00ean kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 l\u00e0m kh\u00f3 c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean. \u0110\u00e2y hi\u1ec3n nhi\u00ean l\u00e0 y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft cho c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng. V\u00e0 v\u00ec nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n m\u1edbi th\u1ef1c s\u1ef1 c\u1ed1 g\u1eafng h\u01a1n.<\/span><\/p>\n

X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/h3>\n

C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng, \u1edf trong qu\u00e1 tr\u00ecnh ph\u1ecfng v\u1ea5n lu\u00f4n \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u1ec3 \u00fd \u0111\u1ebfn nh\u1eefng bi\u1ec3u hi\u1ec7n c\u1ee7a \u1ee9ng vi\u00ean, b\u00ean c\u1ea1nh \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i quan s\u00e1t nh\u1eefng phong th\u00e1i l\u00e0m vi\u1ec7c v\u00e0 c\u1ea3 phong th\u00e1i l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u1ed9ng t\u00e1c vi\u00ean \u0111\u00f3. B\u1edfi v\u00ec b\u1ea1n c\u0169ng bi\u1ebft r\u1eb1ng, nh\u1eefng nh\u00e2n vi\u00ean th\u1ef1c s\u1ef1 gi\u1ecfi s\u1ebd ch\u1ec9 l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng c\u1ea5p tr\u00ean gi\u1ecfi h\u01a1n h\u1ecd.<\/span><\/p>\n

Trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n m\u00ecnh ho\u00e0n h\u1ea3o h\u01a1n, th\u1ec3 hi\u1ec7n sao cho chuy\u00ean nghi\u1ec7p nh\u1ea5t. Sao cho \u1ee9ng vi\u00ean c\u1ea3m th\u1ea5y n\u1ebfu nh\u01b0 \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c, \u0111\u01b0\u1ee3c c\u1ed9ng t\u00e1c c\u00f9ng b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t \u0111i\u1ec1u qu\u00e1 may m\u1eafn.<\/span><\/p>\n

Kh\u00edch l\u1ec7 nh\u1eefng c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a m\u00ecnh<\/span><\/h3>\n

Ai c\u0169ng mong mu\u1ed1n c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a m\u00ecnh ph\u1ea3i th\u1ef1c s\u1ef1 n\u1ed7 l\u1ef1c v\u00e0 c\u00f3 n\u0103ng l\u1ef1c trong ch\u00ednh c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i t\u00e1c \u0111\u1ed9ng nhi\u1ec1u h\u01a1n v\u00e0o trong c\u1ed9ng t\u00e1c vi\u00ean vi\u00ean c\u1ee7a m\u00ecnh. C\u00f3 m\u1ed9t c\u00e1ch m\u00e0 m\u1ed9t s\u1ed1 nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng \u00e1p d\u1ee5ng v\u1edbi c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a m\u00ecnh, \u0111\u00f3 l\u00e0 gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 nh\u1eefng g\u01b0\u01a1ng m\u1eb7t xu\u1ea5t s\u1eafc trong c\u00f4ng ty \u0111\u1ec3 kh\u00edch l\u1ec7 c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean m\u1edbi.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Vi\u1ec7c nh\u1eefng nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc chia s\u1ebb nh\u1eefng th\u00e0nh t\u1ef1u, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c c\u0169ng nh\u01b0 l\u00e0 m\u1ee5c \u0111\u00edch c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai v\u00f4 c\u00f9ng h\u1eefu \u00edch. \u0110i\u1ec1u n\u00e0y s\u1ebd truy\u1ec1n kh\u00f4ng \u00edt n\u0103ng l\u01b0\u1ee3ng cho nh\u1eefng b\u1ea1n c\u1ed9ng t\u00e1c vi\u00ean m\u1edbi.<\/span><\/p>\n

\u0110\u00e0o t\u1ea1o nhi\u1ec1u h\u01a1n v\u00e0o trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh<\/span><\/h3>\n

M\u1ed9t trong nh\u1eefng kh\u00e2u kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng \u0111\u00f3 l\u00e0 \u0111\u00e0o t\u1ea1o v\u1ec1 s\u1ea3n ph\u1ea9m. M\u1ed9t c\u1ed9ng t\u00e1c vi\u00ean ho\u00e0n to\u00e0n m\u1edbi s\u1ebd kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m. V\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, c\u1ea7n ph\u1ea3i \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"quy<\/span><\/p>\n

B\u1ea1n c\u1ea7n ph\u1ea3i thuy\u1ebft tr\u00ecnh th\u1eadt k\u0129 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c b\u00e1n ra c\u1ee7a doanh nghi\u1ec7p. T\u1ed1t nh\u1ea5t n\u00ean \u0111\u01b0a h\u1eb3n nh\u1eefng file word ho\u1eb7c slide v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 cho c\u1ed9ng t\u00e1c vi\u00ean t\u00ecm hi\u1ec3u t\u1ed1t h\u01a1n n\u1eefa. Nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, t\u00ednh \u01b0u vi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u00e0m \u0111i\u1ec3m nh\u1ea5n thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

N\u00f3i r\u00f5 v\u1ec1 nh\u1eefng kho\u1ea3n hoa h\u1ed3ng cho c\u1ed9ng t\u00e1c vi\u00ean<\/span><\/h3>\n

Th\u00f4ng th\u01b0\u1eddng, khi l\u00e0m c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng, ch\u1eafc ch\u1eafn ng\u01b0\u1eddi b\u00e1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n ti\u1ec1n hoa h\u1ed3ng t\u1eeb c\u00f4ng ty ch\u1ee7 qu\u1ea3n. B\u1ea5t c\u1ee9 c\u1ed9ng t\u00e1c vi\u00ean n\u00e0o c\u0169ng s\u1ebd quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 hoa h\u1ed3ng, v\u00ec \u0111\u00f3 l\u00e0 quy\u1ec1n l\u1ee3i c\u1ee7a h\u1ecd. N\u1ebfu nh\u01b0 ch\u00ednh s\u00e1ch hoa h\u1ed3ng c\u1ee7a b\u1ea1n cao, h\u1ee3p l\u00fd, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u c\u1ed9ng t\u00e1c vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

V\u00e0 hoa h\u1ed3ng cao c\u0169ng tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u00e1c c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng ho\u00e0n th\u00e0nh t\u1ed1t h\u01a1n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. Tuy nhi\u00ean vi\u1ec7c chi\u1ebft kh\u1ea5u hoa h\u1ed3ng c\u0169ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc th\u1ef1c s\u1ef1 k\u1ef9 l\u01b0\u1ee1ng. Sao cho b\u00ean doanh nghi\u1ec7p v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c l\u00e3i khi b\u00e1n h\u00e0ng m\u00e0 c\u1ed9ng t\u00e1c vi\u00ean l\u1ea1i kh\u00f4ng b\u1ecb thua thi\u1ec7t.<\/span><\/p>\n

\u0110\u1ecdc th\u00eam:<\/strong><\/span>
\n>> 4 l\u01b0u \u00fd x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng online tinh nhu\u1ec7<\/a><\/span>
\n>>
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4 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p nh\u1ea5t<\/a>
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M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 m\u1edf r\u1ed9ng kinh doanh hi\u1ec7n nay \u0111\u00f3 ch\u00ednh l\u00e0 tuy\u1ec3n th\u00eam c\u1ed9ng t\u00e1c vi\u00ean b\u00e1n h\u00e0ng. N\u1ebfu \u0111\u1ed9i ng\u0169 c\u1ed9ng t\u00e1c vi\u00ean c\u1ee7a b\u1ea1n b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh s\u1ed1 c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd cao h\u01a1n. Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n […]<\/p>\n

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