{"id":103214,"date":"2023-08-08T13:40:27","date_gmt":"2023-08-08T06:40:27","guid":{"rendered":"http:\/\/amis.misa.vn\/?p=103214"},"modified":"2023-08-23T15:23:36","modified_gmt":"2023-08-23T08:23:36","slug":"ty-le-mo-email-theo-nganh-hang","status":"publish","type":"post","link":"https:\/\/amis.misa.vn\/103214\/ty-le-mo-email-theo-nganh-hang\/","title":{"rendered":"Email Marketing 2023: C\u1eadp nh\u1eadt t\u1ef7 l\u1ec7 m\u1edf email (Email Open rates) theo ng\u00e0nh h\u00e0ng\u00a0"},"content":{"rendered":"
\u0110\u1ed1i v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch Email Marketing, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p so s\u00e1nh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f9ng ng\u00e0nh. Doanh nghi\u1ec7p n\u00ean k\u1ef3 v\u1ecdng t\u1ef7 l\u1ec7 m\u1edf email (Email open rate) \u0111\u1ea1t bao nhi\u00eau l\u00e0 ph\u00f9 h\u1ee3p? V\u00e0 li\u1ec7u t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (Click-through rate) c\u1ee7a doanh nghi\u1ec7p m\u00ecnh \u0111ang cao h\u01a1n hay th\u1ea5p h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh?\u00a0<\/span><\/p>\n Vi\u1ec7c n\u1eafm b\u1eaft t\u1ef7 l\u1ec7 m\u1edf email trung b\u00ecnh ng\u00e0nh s\u1ebd gi\u00fap cho c\u00e1c doanh nghi\u1ec7p xem x\u00e9t hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing c\u1ee7a m\u00ecnh th\u1ea5u \u0111\u00e1o v\u00e0 bao qu\u00e1t h\u01a1n. Qua \u0111\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a. C\u00f9ng ki\u1ec3m tra c\u00e1c ch\u1ec9 s\u1ed1 trung b\u00ecnh chu\u1ea9n c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing qua b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y.\u00a0 (b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c chuy\u1ec3n ng\u1eef t\u1eeb Hubspot 6\/2023)<\/span><\/p>\n \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t Email Marketing r\u1ea5t quan tr\u1ecdng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Email Marketing. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t Email Marketing cho ph\u00e9p doanh nghi\u1ec7p xem x\u00e9t, so s\u00e1nh c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh v\u1edbi ti\u00eau chu\u1ea9n ng\u00e0nh h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Email Marketing trong t\u01b0\u01a1ng lai.<\/span><\/p>\n B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a Mailerlite, d\u1ef1a tr\u00ean ph\u00e2n t\u00edch 40,000 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd t\u1ea1i M\u1ef9, V\u01b0\u01a1ng Qu\u1ed1c Anh, Canada \u0111\u1ec3 \u0111\u01b0a ra \u0111i\u1ec3m trung b\u00ecnh cho t\u1ef7 l\u1ec7 m\u1edf (Email open rate); t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (Click-through rate); t\u1ef7 l\u1ec7 tho\u00e1t (Bounce rate) v\u00e0 t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd email (Unsubscribe rate) trong n\u0103m 2020.<\/span><\/p>\n D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c t\u00e0i kho\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c minh, c\u00f3 ph\u1ea3n h\u1ed3i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch Email marketing tr\u01b0\u1edbc \u0111\u00f3. D\u1eef li\u1ec7u n\u00e0y ch\u1ec9 bao g\u1ed3m c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 h\u01a1n 10 l\u1ea7n g\u1eedi v\u00e0 c\u00e1c ng\u00e0nh li\u00ean quan nh\u1ea5t. K\u00edch th\u01b0\u1edbc m\u1eabu \u0111\u01b0\u1ee3c ki\u1ec3m tra cu\u1ed1i c\u00f9ng l\u00e0 m\u1ed9t tri\u1ec7u m\u1eabu tr\u00ean ba khu v\u1ef1c k\u1ec3 tr\u00ean.\u00a0<\/span><\/p>\n Bao nhi\u00eau ng\u01b0\u1eddi s\u1ebd m\u1edf email c\u1ee7a doanh nghi\u1ec7p khi th\u1ea5y n\u00f3 trong h\u00f2m th\u01b0 c\u1ee7a m\u00ecnh? \u0110\u00e2u l\u00e0 t\u1ef7 l\u1ec7 m\u1edf email t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p? C\u00f9ng theo d\u00f5i bi\u1ec3u \u0111\u1ed3 v\u00e0 b\u1ea3ng d\u01b0\u1edbi \u0111\u1ec3 ki\u1ec3m tra t\u1ef7 l\u1ec7 m\u1edf trung b\u00ecnh ng\u00e0nh theo d\u1eef li\u1ec7u t\u1eeb Mailerlite.<\/span><\/p>\n1. \u0110\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t Email Marketing<\/b><\/h2>\n
1.1 T\u1ef7 l\u1ec7 m\u1edf email trung b\u00ecnh theo ng\u00e0nh<\/b><\/h3>\n