{"id":330,"date":"2022-11-28T11:44:33","date_gmt":"2022-11-28T04:44:33","guid":{"rendered":"http:\/\/amis.misa.vn\/bao-chi-noi-ve-amis\/?p=330"},"modified":"2022-11-28T11:44:33","modified_gmt":"2022-11-28T04:44:33","slug":"cdp-xu-huong-dang-chu-y-thuc-day-ca-nhan-hoa-trai-nghiem-khach-hang","status":"publish","type":"post","link":"http:\/\/amis.misa.vn\/bao-chi-noi-ve-amis\/cdp-xu-huong-dang-chu-y-thuc-day-ca-nhan-hoa-trai-nghiem-khach-hang\/","title":{"rendered":"CDP: Xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

CDP c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a, m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng tr\u1ecdng t\u00e2m v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c xu h\u01b0\u1edbng n\u00e0y v\u00e0 g\u1ee3i \u00fd gi\u1ea3i ph\u00e1p cho c\u00e1c doanh nghi\u1ec7p.<\/strong><\/span><\/p>\n

Xu h\u01b0\u1edbng CDP – T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd<\/span>
\nTrong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c ch\u1ec9 d\u00e0nh cho k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 t\u0103ng v\u1ecdt t\u1eeb m\u1ee9c c\u01a1 b\u1ea3n l\u00e0 25% l\u00ean h\u01a1n 50%, th\u00ec c\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n

V\u1edbi b\u1ed1i c\u1ea3nh ti\u1ebfp th\u1ecb nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1 \u0111a d\u1ea1ng, m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5p thi\u1ebft m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ch\u1ee7 doanh nghi\u1ec7p quan t\u00e2m hi\u1ec7n nay l\u00e0 l\u00e0m sao s\u1eed d\u1ee5ng th\u00f4ng tin d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng ho\u00e1 v\u00e0 t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/p>\n

T\u1eeb nhu c\u1ea7u \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u1ee9ng d\u1ee5ng CDP (Customer Data Platform). <\/strong><\/span><\/p>\n

\u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi, t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o th\u00e0nh kho d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t m\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 khai th\u00e1c.<\/span><\/p>\n

\"CDP

CDP l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng thu th\u1eadp d\u1eef li\u1ec7u mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p (\u1ea2nh: Internet).<\/span><\/p><\/div>\n

Theo \u0111\u00f3, tr\u1ecdng t\u00e2m c\u1ee7a CDP l\u00e0 t\u1ea1o m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng h\u1ee3p nh\u1ea5t v\u00e0 duy nh\u1ea5t cho m\u1ed7i kh\u00e1ch h\u00e0ng, h\u1ed9i t\u1ee5 d\u1eef li\u1ec7u h\u1ed3 s\u01a1, giao d\u1ecbch v\u00e0 h\u00e0nh vi t\u1eeb kh\u1eafp doanh nghi\u1ec7p.<\/span><\/p>\n

H\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng h\u1ee3p nh\u1ea5t kh\u00f4ng ch\u1ec9 cung c\u1ea5p ch\u1ebf \u0111\u1ed9 xem \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng trong doanh nghi\u1ec7p m\u00e0 c\u00f2n cung c\u1ea5p ch\u1ebf \u0111\u1ed9 xem ho\u00e0n ch\u1ec9nh v\u1ec1 to\u00e0n b\u1ed9 doanh nghi\u1ec7p.<\/span><\/p>\n

T\u1eeb \u0111\u00f3, n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, ph\u00e2n t\u00edch h\u00e0nh vi theo th\u1eddi gian th\u1ef1c, ph\u00e2n t\u00edch d\u1ef1 b\u00e1o \u0111\u1ec3 t\u1ed1i \u01b0u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 \u0111i\u1ec3m then ch\u1ed1t \u0111\u1ec3 t\u1ea1o b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Sales v\u00e0 Marketing.<\/span><\/p>\n

\n

M\u1ed9t v\u00ed d\u1ee5 t\u1eeb Amazon – \u00f4ng l\u1edbn b\u00e1n l\u1ebb to\u00e0n c\u1ea7u, m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd ngay t\u1eeb \u0111\u1ea7u kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t quy\u1ec3n s\u00e1ch \u0111\u1ea7u ti\u00ean cho kh\u00e1ch h\u00e0ng, m\u00e0 l\u00e0m sao t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t, khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c quay l\u1ea1i mua th\u00eam nhi\u1ec1u quy\u1ec3n s\u00e1ch \u1edf c\u00e1c l\u1ea7n k\u1ebf ti\u1ebfp.<\/span><\/p><\/blockquote>\n

 <\/p>\n

\n

\"Amazon

Amazon n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c b\u00e1n s\u00e1ch (\u1ea2nh: Internet).<\/p><\/div>

<\/figcaption><\/figure>\n

Theo nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y t\u00ecnh h\u00ecnh v\u1eadn d\u1ee5ng CDP tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh.<\/span><\/p>\n

– Theo nghi\u00ean c\u1ee9u c\u1ee7a Vi\u1ec7n CDP, 34% c\u00f4ng ty B2B \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai CDP v\u00e0o n\u0103m 2019.<\/span>
\n– \u0110\u1ebfn n\u1eeda \u0111\u1ea7u n\u0103m 2021, ng\u00e0nh CDP \u0111\u00e3 c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0 nhanh ch\u00f3ng do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19.\u00a0<\/span><\/p><\/blockquote>\n

Nhi\u1ec1u c\u00f4ng ty h\u01a1n, bao g\u1ed3m c\u1ea3 c\u00e1c c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh l\u1eadp, b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o CDP, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>\n

Theo Vi\u1ec7n CDP, doanh thu c\u1ee7a ng\u00e0nh \u01b0\u1edbc t\u00ednh t\u0103ng l\u00ean 1,6 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2021.\u00a0<\/span><\/p>\n

Doanh thu bao g\u1ed3m doanh s\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m CDP to\u00e0n c\u1ea7u, c\u00e1c th\u00e0nh ph\u1ea7n CDP trong b\u1ed9 ti\u1ebfp th\u1ecb, h\u1ec7 th\u1ed1ng g\u1eedi tin nh\u1eafn v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0\u00a0<\/span><\/p>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p trong ng\u00e0nh, t\u1ef7 l\u1ec7 vi\u1ec7c l\u00e0m v\u00e0 t\u1ef7 l\u1ec7 \u0111\u1ea7u t\u01b0 v\u1ed1n<\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng CDP qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p l\u1edbn nh\u01b0:\u00a0<\/span><\/p>\n

Tealium; Segment.io; Inc.; NGDATA, Inc.; Salesforce.com, Inc.; Adobe\u2026<\/span><\/p><\/blockquote>\n

C\u00e1c nh\u00e0 cung c\u1ea5p n\u00e0y \u0111ang tham gia v\u00e0o quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, mua l\u1ea1i v\u00e0 t\u00edch h\u1ee3p c\u00e1c kh\u1ea3 n\u0103ng b\u1ed5 sung \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

 <\/p>\n

\n

\"Adobe

Adobe t\u1eadp trung v\u00e0o CDP Real Time (\u1ea2nh: Innover).<\/p><\/div><\/figure>\n

Kh\u00f4ng n\u1eb1m ngo\u00e0i xu h\u01b0\u1edbng, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 v\u00e0 \u0111ang v\u1eadn d\u1ee5ng CDP \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/span><\/p>\n

C\u00e1c c\u00f4ng ty \u0111i \u0111\u1ea7u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: SAP, MISA, Antsomi CDP 365\u2026<\/span><\/p><\/blockquote>\n

V\u00ed nh\u01b0 gi\u1ea3i ph\u00e1p CDP c\u1ee7a Antsomi CDP 365 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u00edch h\u1ee3p v\u00e0o POS v\u00e0 ERP – hai h\u1ec7 th\u1ed1ng xu\u1ea5t hi\u1ec7n \u1edf h\u01a1n 90% chu\u1ed7i b\u00e1n l\u1ebb c\u1ee7a Vi\u1ec7t Nam, c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb qua Zalo, Tiki, Sendo, SMS, ho\u1eb7c h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\n

\"

Gi\u1ea3i ph\u00e1p CDP c\u1ee7a Antsomi CDP 365 (\u1ea2nh: Antsomi CDP 365).<\/p><\/div><\/figure>\n

\n

\"Gi\u1ea3i

Gi\u1ea3i ph\u00e1p AMIS aiMarketing c\u1ee7a MISA (\u1ea2nh: MISA).<\/p><\/div><\/figure>\n

Xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a – Nhu c\u1ea7u v\u00e0 vai tr\u00f2 ng\u00e0y c\u00e0ng t\u1ed1i quan tr\u1ecdng<\/span><\/h2>\n

“C\u00e1 nh\u00e2n h\u00f3a” l\u00e0 ti\u00eau ch\u00ed \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng trong m\u1ea3ng ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng (Marketing & Sales) \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 trong n\u0103m qua.<\/span><\/p>\n

D\u1eef li\u1ec7u theo b\u00e1o c\u00e1o \u0110\u00f4ng Nam \u00c1 do Facebook v\u00e0 Bain & Company c\u00f4ng b\u1ed1 h\u1ed3i th\u00e1ng 9 n\u0103m nay ch\u1ec9 ra:\u00a0<\/span><\/p>\n

– C\u1ee9 10 ng\u01b0\u1eddi d\u00e2n \u0110\u00f4ng Nam \u00c1 t\u1eeb 15 tu\u1ed5i tr\u1edf l\u00ean s\u1ebd c\u00f3 8 ng\u01b0\u1eddi d\u00f9ng s\u1ed1.\u00a0<\/span>
\n– Trong \u0111\u00f3, Vi\u1ec7t Nam \u0111\u1ee9ng th\u1ee9 hai v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi, kho\u1ea3ng 8%, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 4 tri\u1ec7u ng\u01b0\u1eddi.<\/span>
\n– T\u00ednh \u0111\u1ebfn nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 mua s\u1eafm trung b\u00ecnh tr\u00ean 7,9 trang web ho\u1eb7c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn – t\u0103ng 52% so v\u1edbi n\u0103m 2020.\u00a0<\/span>
\n– 51% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd \u0111\u00e3 b\u1ecf qua c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t trong 3 th\u00e1ng qua.\u00a0<\/span>
\n– \u0110\u1eb7c bi\u1ec7t, gi\u00e1 c\u1ea3 gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00e2n nh\u1eafc d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1: ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u00ednh th\u1eddi \u0111i\u1ec3m v\u00e0 th\u1eddi gian giao h\u00e0ng.<\/span><\/p><\/blockquote>\n

C\u00f3 th\u1ec3 n\u00f3i, h\u00e0nh tr\u00ecnh t\u1eeb t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, c\u00e2n nh\u1eafc, ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ed1 \u0111\u00e3 thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 kh\u00f3 l\u01b0\u1eddng.<\/span><\/p>\n

 <\/p>\n

\n

\"H\u00e0nh

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p (\u1ea2nh: Unsplash).<\/p><\/div><\/figure>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a PwC v\u00e0 Deloitte (hai trong b\u1ed1n c\u00f4ng ty ki\u1ec3m to\u00e1n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay), 43% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ti\u1ec7n l\u1ee3i h\u01a1n.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau nhi\u1ec1u h\u01a1n 140% sau khi c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c.<\/span><\/p>\n

X\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn t\u00ednh c\u00e1 nh\u00e2n h\u00f3a h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n

Nh\u1eefng concept, nhu c\u1ea7u ri\u00eang bi\u1ec7t l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n ph\u1ea3i t\u00ecm ra \u1edf c\u00e1c kh\u00e1ch h\u00e0ng.<\/span><\/p><\/blockquote>\n

V\u00ed nh\u01b0, \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh t\u1ebf h\u1eadu COVID-19, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u01b0a ra nh\u1eefng d\u1ea1ng c\u1eeda h\u00e0ng chuy\u00ean nghi\u1ec7p ti\u1ebft ki\u1ec7m v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 Qra, m\u1ed9t c\u1eeda h\u00e0ng \u1edf Malaysia, b\u00e1n s\u1ea3n ph\u1ea9m \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 bao b\u00ec\u2026<\/span><\/p>\n

\n

\"Nh\u1eefng

Nh\u1eefng s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1 \u0111\u01b0\u1ee3c \u0111\u1ef1ng trong bao b\u00ec t\u1ed1i gi\u1ea3n l\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a chu\u1ed7i si\u00eau th\u1ecb Qra (\u1ea2nh: Internet).<\/p><\/div>

<\/figcaption><\/figure>\n

M\u1ed1i t\u01b0\u01a1ng quan – Xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a CDP<\/span><\/h2>\n

C\u00e1c s\u1ed1 li\u1ec7u tr\u00ean cho th\u1ea5y, vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch l\u1edbn cho doanh nghi\u1ec7p nh\u01b0 \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, ni\u1ec1m tin trong l\u00f2ng kh\u00e1ch h\u00e0ng, mang \u0111\u1ebfn cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi.\u00a0<\/span><\/p>\n

T\u1eeb \u0111\u00f3, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng; x\u00e2y d\u1ef1ng v\u00e0 k\u1ebft n\u1ed1i l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ch\u1ed1t \u0111\u01a1n h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng doanh thu.<\/span><\/p>\n

V\u1eady n\u00ean, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c, chi ph\u00ed, th\u1eddi gian v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p><\/blockquote>\n

V\u00e0 k\u1ebft n\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a CDP th\u00ec CDP c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

 <\/p>\n

\n

\"CDP

CDP h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (\u1ea2nh: Informatica).<\/p><\/div><\/figure>\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, c\u00f3 v\u00f4 s\u1ed1 d\u1eef li\u1ec7u m\u00e0 c\u00e1c c\u00f4ng ty ph\u1ea3i x\u1eed l\u00fd.\u00a0<\/span><\/p>\n

– CDP l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u t\u1eadp trung v\u1ec1 t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.\u00a0<\/b><\/span><\/p>\n

V\u1edbi CDP, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 l\u1ecbch s\u1eed c\u1ee7a h\u1ecd ho\u1eb7c h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.\u00a0<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y s\u1ebd mang \u0111\u1ebfn c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00e3 g\u00f3p ph\u1ea7n v\u00e0o qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>\n

 <\/p>\n

\n

\"Doanh

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh (\u1ea2nh: MISA AMIS aiMarketing).<\/p><\/div><\/figure>\n

– Sau \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft do CDP t\u1ea1o ra \u0111\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 h\u1ea5p d\u1eabn h\u01a1n.\u00a0<\/b><\/span><\/p>\n

CDP c\u1ea3i thi\u1ec7n ph\u00e2n kh\u00fac chi\u1ebfn d\u1ecbch, m\u1edf \u0111\u01b0\u1eddng cho n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u1ed9t CDP d\u1ec5 s\u1eed d\u1ee5ng, \u0111\u00e1ng tin c\u1eady, an to\u00e0n, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 v\u00e0 c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 k\u00edch ho\u1ea1t m\u1ea1nh m\u1ebd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 h\u1ee3p l\u00fd h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n.\u00a0<\/span><\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0, v\u1edbi kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n ph\u00e2n kh\u00fac v\u00e0 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau, \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, CDP c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u1ea5p d\u1eabn v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb h\u01a1n trong th\u1eddi gian d\u00e0i.<\/span><\/p><\/blockquote>\n

 <\/p>\n

\n

\"Doanh

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu (\u1ea2nh: MISA AMIS aiMarketing).<\/p><\/div><\/figure>\n

– B\u1edfi v\u00ec CDP m\u1ea1nh m\u1ebd v\u00e0 linh ho\u1ea1t n\u00ean kh\u00f4ng ch\u1ec9 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn m\u1edbi c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 \u1ee9ng d\u1ee5ng CDP.\u00a0<\/b><\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 ti\u1ebfp th\u1ecb, c\u00e1c nh\u00f3m kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00e0i ch\u00ednh v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u0169ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CDP \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng su\u1ed1t h\u01a1n v\u00e0 th\u00f4ng tin chuy\u00ean s\u00e2u h\u1eefu \u00edch cho c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\n

\"B\u1ed9

B\u1ed9 gi\u1ea3i ph\u00e1p MISA AMIS CRM to\u00e0n di\u1ec7n \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u Marketing – B\u00e1n h\u00e0ng – Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t (\u1ea2nh: CafeF).<\/p><\/div><\/figure>\n

M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p l\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi ho\u1eb7c thu th\u1eadp t\u1eeb CDP.\u00a0<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y m\u1ed9t ph\u1ea7n l\u00e0 do c\u00e1c v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c tri\u1ec3n khai CDP v\u00e0 vi\u1ec7c thi\u1ebfu c\u00e1c c\u00e1 nh\u00e2n c\u00f3 kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u CDP.\u00a0<\/span><\/p>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, nhi\u1ec1u nh\u00e0 cung c\u1ea5p \u0111\u00e3 b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CDP \u0111\u00f3ng g\u00f3i s\u1eb5n, bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng nh\u01b0 m\u1eabu n\u1ed9i dung v\u00e0 lu\u1ed3ng quy tr\u00ecnh.\u00a0<\/span><\/p>\n

MISA – Doanh nghi\u1ec7p l\u00ean \u0111\u1eddi nh\u1edd t\u1eadn d\u1ee5ng CDP \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u1ed9t ph\u00e1 trong Sales v\u00e0 Marketing<\/span><\/h2>\n

B\u1eaft nh\u1ecbp v\u1edbi nh\u1eefng xu h\u01b0\u1edbng ti\u00ean ti\u1ebfn tr\u00ean th\u1ebf gi\u1edbi, MISA – \u0111\u01a1n v\u1ecb c\u00f3 kinh nghi\u1ec7m g\u1ea7n 3 th\u1eadp k\u1ef7 trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin, \u0111\u00e3 nghi\u00ean c\u1ee9u, tri\u1ec3n khai CDP \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Sales v\u00e0 Marketing v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec7u qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n

Theo \u0111\u00f3, b\u1ed9 gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng MISA AMIS CRM l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c doanh nghi\u1ec7p:\u00a0<\/span><\/p>\n

– Khai th\u00e1c hi\u1ec7u qu\u1ea3 xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng;<\/span>
\n– T\u1eeb \u0111\u00f3, gia t\u0103ng doanh s\u1ed1 \u1ea5n t\u01b0\u1ee3ng;<\/span>
\n– N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh nhi\u1ec1u kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c nh\u01b0 hi\u1ec7n nay.<\/span><\/p><\/blockquote>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng CDP, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p c\u1ea7n c\u00f3 d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ec3 \u0111\u1ecbnh danh kh\u00e1ch h\u00e0ng cho t\u1edbi c\u00e1c d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi.<\/span><\/p>\n

 <\/p>\n

\"Ph\u00f3<\/span>
Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c th\u01b0\u1eddng tr\u1ef1c MISA L\u00ea H\u1ed3ng Quang chia s\u1ebb v\u1ec1 gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 gi\u00fap \u0111\u1ed9t ph\u00e1 hi\u1ec7u qu\u1ea3 Sales v\u00e0 Marketing t\u1ea1i CSMO 2022 (\u1ea2nh: MISA JSC).<\/span><\/figcaption><\/figure>\n

 <\/p>\n

Trong \u0111\u00f3, c\u00e1c d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi, t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi nh\u1eefng \u0111i\u1ec3m ch\u1ea1m c\u1ee7a MISA nh\u01b0 gh\u00e9 th\u0103m Website, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin t\u01b0 v\u1ea5n, tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 t\u1ed5ng h\u1ee3p t\u1ea1i kho l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00f4ng c\u1ee5 Marketing Automation MISA AMIS aiMarketing.\u00a0<\/span><\/p>\n

Hay c\u00e1c d\u1eef li\u1ec7u \u0111\u1ecbnh danh kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed giao d\u1ecbch v\u1edbi MISA \u0111\u01b0\u1ee3c thu th\u1eadp nh\u1edd ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng MISA AMIS CRM v\u1edbi t\u00ednh n\u0103ng qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1eadp trung.<\/span><\/p>\n

C\u00e1c d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y s\u1ebd cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o cho h\u1ec7 th\u1ed1ng CDP, sau \u0111\u00f3 \u0111\u01b0\u1ee3c chu\u1ea9n ho\u00e1 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c ph\u00e2n t\u00edch \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf cho vi\u1ec7c khai ph\u00e1 c\u00e1c d\u1eef li\u1ec7u.<\/span><\/p>\n

 <\/p>\n

\n

\"B\u1ed9

B\u1ed9 c\u00f4ng c\u1ee5 Marketing Automation ALL-IN-ONE mang l\u1ea1i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 (\u1ea2nh: MISA).<\/p><\/div><\/figure>\n

L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb CDP trong t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng Marketing t\u1ea1i MISA, c\u00e1c d\u1eef li\u1ec7u v\u1ec1 t\u1ea5t c\u1ea3 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m nh\u01b0:<\/span><\/p>\n

Website, Facebook, Google, Email, Livechat, Hotline\u2026\u00a0<\/span><\/p><\/blockquote>\n

T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef t\u1eadp trung t\u1ea1i ph\u1ea7n m\u1ec1m MISA AMIS aiMarketing t\u1ea1o th\u00e0nh Customer Profile (h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng).\u00a0<\/span><\/p>\n

Nh\u1edd \u0111\u00f3, b\u1ed9 ph\u1eadn Marketing d\u1ec5 d\u00e0ng:<\/span><\/p>\n

– \u0110o l\u01b0\u1eddng m\u1ecdi h\u00e0nh vi, t\u01b0\u01a1ng t\u00e1c, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean c\u00e1c \u0111i\u1ec3m ch\u1ea1m;<\/span>
\n– \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Marketing \u0111\u1ec3 t\u1ed1i \u01b0u;<\/span>
\n– Khai th\u00e1c, ph\u00e2n t\u00e1ch theo nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c lu\u1ed3ng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n ho\u00e1 cho ph\u00f9 h\u1ee3p.<\/span><\/p><\/blockquote>\n

\n

\"AMIS

AMIS CRM c\u00f3 t\u00ednh n\u0103ng b\u00e1o c\u00e1o \u0111a chi\u1ec1u gi\u00fap qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh kinh doanh (\u1ea2nh: CafeF).<\/p><\/div><\/figure>\n

Hay trong ho\u1ea1t \u0111\u1ed9ng t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng, d\u1eef li\u1ec7u t\u1eeb CDP \u0111\u00e3 gi\u00fap \u0111\u1ed9i ng\u0169 MISA th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u0103m s\u00f3c t\u1ed1t h\u01a1n.\u00a0<\/span><\/p>\n

C\u1ee5 th\u1ec3, t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c li\u00ean th\u00f4ng t\u1eeb ph\u1ea7n m\u1ec1m aiMarketing sang ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng MISA AMIS CRM gi\u00fap d\u1eef li\u1ec7u Marketing \u2013 B\u00e1n h\u00e0ng li\u00ean th\u00f4ng, \u0111\u1ed3ng nh\u1ea5t.<\/span><\/p>\n

Tr\u00ean ph\u1ea7n m\u1ec1m CRM, m\u1ecdi th\u00f4ng tin kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed giao d\u1ecbch, ti\u1ebfp c\u1eadn, trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef.\u00a0<\/span><\/p>\n

Nh\u1edd \u0111\u00f3, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 quan t\u00e2m s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o, c\u00f3 g\u1eb7p kh\u00f3 kh\u0103n \u1edf giai \u0111o\u1ea1n n\u00e0o hay kh\u00f4ng, nhu c\u1ea7u c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o, ch\u1ea5m \u0111i\u1ec3m ti\u1ec1m n\u0103ng b\u00e1n h\u00e0ng.<\/span><\/p><\/blockquote>\n

T\u1eeb \u0111\u00f3, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng 360 \u0111\u1ed9 v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

L\u1eddi k\u1ebft<\/span><\/h2>\n

V\u1eadn d\u1ee5ng CDP \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, h\u01b0\u1edbng \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p.<\/span><\/p>\n

\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u00e0 c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p th\u00edch nghi linh ho\u1ea1t v\u00e0 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n trong giai \u0111o\u1ea1n \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng hi\u1ec7n nay.<\/span><\/p>\n

 <\/p>\n<\/div>\n

\n

V\u1ec1 MISA<\/b><\/span><\/p>\n

MISA l\u00e0 m\u1ed9t c\u00f4ng ty chuy\u00ean cung c\u1ea5p nh\u1eefng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 n\u01b0\u1edbc.\u00a0<\/span><\/p>\n

M\u1ed9t v\u00e0i ph\u1ea7n m\u1ec1m m\u00e0 c\u00f4ng ty n\u00e0y \u0111\u00e3 l\u00e0m ra nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd tr\u01b0\u01a1\u0300ng h\u1ecdc, qu\u1ea3n l\u00fd h\u00f4\u0323 ti\u0323ch,\u2026 v\u00e0 ti\u00eau bi\u1ec3u \u0111o\u0301 ch\u00ednh l\u00e0 ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n MISA.<\/span><\/p>\n

T\u00ecm hi\u1ec3u th\u00f4ng tin chi ti\u1ebft v\u1ec1 MISA\u00a0t\u1ea1i \u0111\u00e2y<\/b><\/a>.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

CDP c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, th\u00fac \u0111\u1ea9y xu h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a, m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng tr\u1ecdng t\u00e2m v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch …<\/span><\/p>\n","protected":false},"author":2,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-chi"],"yoast_head":"\nCDP: Xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng - MISA AMIS - B\u00e1o ch\u00ed n\u00f3i g\u00ec v\u1ec1 ch\u00fang t\u00f4i<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CDP: Xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng - 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